
Not Just for Big-Name Influencers: Here’s How to Use Twitter to Boost Your Business
With over 330 million active users, Twitter is one of the most popular social networking platforms. Indeed, one soon-to-be ex-president has used the platform to announce major administrative decisions and throw occasional shade at opponents. Of course, Twitter's popularity also extends to businesses that appreciate a quick way to connect and engage with their current and potential customers. Many companies have turned to the platform to address customer issues and gather valuable data. Customers want to connect with you on their "turf" — social media. Here are practical Twitter best practices to create the engagement you desire for your business.
Create a profile that stands out
First comes your profile. It's your customer's landing spot on Twitter. Customize it along with ...