How-To

Every day, we go through tons of different emotions, but the fact of the matter is that humans are only capable of feeling four basic four “basic” emotions, which are, afraid/surprised, happy, sad, and angry/disgusted. But from those four basic emotions, there is a whole spectrum of emotions that we can feel, similar to how there are only three basic colors, which in turn can be mixed to create secondary colors.While we like to believe we are rational creatures who make clever, logical, and well-thought decisions based on deep thought and consideration, but in reality, humans make emotional decisions.The neuroscientist Antonio Damasio made a study on individuals who had damaged the part of the brain where emotions are generated, and the findings were groundbreaking. The individuals

Want to learn How to Optimize Your Content for Better Conversions?You’re always looking to increase your conversion rate as a brand.And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right?Content marketing has skyrocketed in popularity over the years, and we have Google Trends that prove it. But its increased popularity is not strange considering the immense results it is showing that it's able to generate.The market is changing, and you need to adapt your business to those changes. And in today's marketing landscape, content marketing is certainly part of that.People are tired of brands who are stealing their time with their boring advertisements,

No-one is the other like, and everyone is unique, are things we hear and have been fed with since being children.But in marketing, those ideas often seem to have gone lost.Because most brands market to the large crowd, without thinking about the individuals in that crowd.But after all, it is to the individuals we sell, not to the large crowd, and marketers need to understand that. Luckily, a lot of them do, plus, you’re here, so that means you’re ready to take the next step.Every customer has different needs, different perspectives, and ideas. And the way you market to the individuals in a more personal and tailored manner is by leveraging segmentation in your marketing.In this article, we’re looking at how you can leverage segmentation in your marketing, so you can cra

How to Boost Sales by Selling to Existing CustomersWant to increase your revenue?Who am I kidding, of course, you do!The most obvious way to go about doing this is to go out and acquire new customers.But did you know you can increase your revenue by focusing on the customers you already have?Without acquiring a single new customer?Acquiring new customers is great, but retaining customers and focusing on getting your existing customers to buy more from you is better.But in doing so, we cannot neglect the importance of acquiring new customers as well.When your customer acquisition works together with your customer retention, that’s when you have a recipe for success.If you’re only focusing on increasing your sales without acquiring new customers, eventuall

How to Make Sure Your Website is Social Media ReadyIf you’re doing social media marketing correctly, you’re treating your website and your social media like one, that works together in harmony, and complement each other - allowing you to generate the best possible results.Social media marketing is tremendously powerful if used in the right way, but just using social media without having a website, or having a website but not incorporating it into your social media marketing means you are reaching far from your full potential.For many brands, social media is an outlet that allows them to reach more people and build stronger relationships with their audience, then leading them to their website to get them to convert.But simply guiding people to your website isn’t enough.I

How to Make Your Marketing More TransparentOne of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand.This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have.So they become as private as they possibly can, not letting anyone in on their brand secrets.And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked.Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr

How to Leverage Emotions In Marketing to Skyrocket SalesHumans are emotional creatures.We cry, we laugh, we scream, and we shout.Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert.Hint: it is possible - and it’s happening all around you.And you can probably recognize yourself in this.The majority of the choices you make are made based on how you feel, not what you think.In that sense, we’re irrational creatures, which makes that the main thing marketers have to appeal to is your emotions.While we often want to think and believe that we’re in control of our choices, it’s seldom we actually are.Instead of using your logical th

The Complete Guide on How to Build Successful Sales FunnelsAre you feeling like you’re doing everything in your power to boost sales, but still, people aren’t converting?Are you following every single principle of optimising your content, website and landing page to boost your conversions, but still, it just doesn’t seem to help?Don’t worry.The answer might lie in your sales funnel.In fact, have you put great emphasis on developing and following your sales funnel when trying to increase your sales?The problem with most businesses today is that they have a lot of eyes on them, but the vast majority of those people just aren’t buying.Imagine if all, or at least the majority of people who come to your site and online shop converts.I am going to let you in on a

How to Repurpose Content and Generate Better ResultsCreating content is hard.It’s both time-consuming and expensive.And with the saturated and competitive landscape online, you need to invest even more resources into producing high-quality content for it to even benefit you.Creating just average content isn't enough for cutting through the noise.But what happens after you press publish, share, and post?What happens with the piece of content you’ve invested so much time and resources into creating?Well, hopefully, it drives some results and has some marketing benefits, but quite soon, it will start disappearing in the noise of the internet. And before you know it, your content stops generating any marketing results and stops benefiting you, and you have to create

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