
6 Tips for Creating Powerful Subject Lines to Drive More Clicks
Did you know that, on average, an employed person receives about 100 emails a day? This includes work-related emails, emails from friends and family, forwards, correspondences from websites they follow (e.g. newsletters from online courses and online shops), and unsolicited promotional emails (better known as spam). While emails from colleagues, friends, and family will be read, everyone else is in a constant battle for attention. A battle that may see their emails read and some sort of action taken or forever deleted as spam. Rising above the clutter, while an uphill task, requires one key element – a well-written subject line. Here’s why: 35% of recipients open emails based on the subject line alone. And, a whopping 69%, report an email as SPAM based on the subject line. ...