Online Marketing

Jun192018 by Jens WirdeniusNo Comments

11 Digital Marketing Types You Need to Know About

11 Digital Marketing Types You Need to Know About

Online Marketing

Curious about the different digital marketing types?Digital marketing is a large word which houses a large number of marketing types and activities.Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use?In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.)Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar

Jun112018 by Jens WirdeniusNo Comments

The Complete and Only Guide to Video Marketing You’ll Ever Need

The Complete and Only Guide to Video Marketing You’ll Ever Need

Online Marketing

Want to become a video marketing expert?In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words".I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say?In theory, it’d say quite a lot, right?This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly.An equation could look like this:1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million.And all of that makes sense, with the fact that humans are visual creatures, in mind.Just look

Jun62018 by Jens WirdeniusNo Comments

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Online Marketing

Curious about the online marketing benefits?The number of internet users has skyrocketed since it first came around.In 2017, it was estimated that 3.58 billion people were using the internet.This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet.For marketers, one might say that the internet has completely turned upside down on the marketing industry.When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable.Until you realize that marketers only trade on one thing: attention.Everything you do in marke...

May152018 by Jens WirdeniusNo Comments

16 Killer Ways to Improve Your Email Marketing Performance

16 Killer Ways to Improve Your Email Marketing Performance

Online Marketing

Want to improve your email marketing performance?How many times have we heard that something within the marketing space is dead?Print ad is dead, television ads are dead, radio ads are dead… and so on.Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies.Why is that?Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it.So what’s the reason that we time and time over hear that email marketing is dead?Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be

Apr172018 by Jens WirdeniusNo Comments

77 Breathtaking Facts About Cyber Crimes (Infographic)

77 Breathtaking Facts About Cyber Crimes (Infographic)

Online Marketing

Are you protected and safe from cyber crimes?Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping.Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain.With data, cybercriminals can steal your identity, take over your financial accounts ...

Mar202018 by Jens WirdeniusNo Comments

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Online Marketing

Email marketing isn't dead.But if you check the internet, it may sure seem like it."Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years.But is email marketing actually dead?Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers.As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch

Mar162018 by Jens WirdeniusNo Comments

How to Leverage the Power of User-Generated Content in Marketing

How to Leverage the Power of User-Generated Content in Marketing

Online Marketing

Curious about user-generated content?As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results.But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience.Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low.With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your

Mar42018 by Jens WirdeniusNo Comments

The Ultimate Guide to Creating Visually Appealing Content For Marketing

The Ultimate Guide to Creating Visually Appealing Content For Marketing

Online Marketing

All You Need To Know To Create Visually Appealing Content For MarketingYou’ve probably heard the quote content is king a million times by now.But that’s because it’s true.There’s a reason why brands and marketers are devoting more money than ever into content marketing.But which type of content should you focus on?Studies say visual content.And it’s not so strange, really!The human brain resonates a lot better with visual content than it does with text.Think about it:Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject?Most would say video.And studies prove that you’ll also be able to learn more by watching the video.And yes, I know, it’s a bit counter-intuitive that I am rambling on

Mar22018 by Jens WirdeniusNo Comments

Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Online Marketing

Direct Mail marketing is far from dead.In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day.Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them.Interestingly, there is far less competition in y...

Feb162018 by Jens WirdeniusNo Comments

7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing

7 Digital Marketing Types you Need to Use todayBy definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services.Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology.Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to

Dec72017 by Jens WirdeniusNo Comments

11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing

11 Powerful Tools To Help You Write The Perfect Marketing EmailWriting marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers.You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place.Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...

Jun102017 by Jens WirdeniusNo Comments

13 Top Ways To Drive Traffic To Website

13 Top Ways To Drive Traffic To Website

Online Marketing, Tips & tricks

13 Top Ways To Drive Traffic To Website(adsbygoogle = window.adsbygoogle || []).push({});Building a website is an art and driving traffic likewise. There are tons of different ways in which you can increase your website traffic with. Some are a bit tricky to master, some cost money, some demand hard work, some only take a few seconds.In this article, I thought I'd share with you a list of 13 ways to increase your website traffic. It's a mix of paid methods, common methods, less common methods. What they all have in common, however, is that they drive traffic to your website. 13 Top Ways To Drive Traffic To Website 1. Content is king when it comes to increasing traffic to your website. Therefore, you should publish new content often while providing value with the con

May222017 by Jens WirdeniusNo Comments

Free Ways to Increase Traffic To Your Website

Free Ways to Increase Traffic To Your Website

Online Marketing, SEO

Free Ways to Increase Traffic To Your Website(adsbygoogle = window.adsbygoogle || []).push({});Before I go more into detail about some of the free ways to increase traffic to your website I thought I'd share a disclaimer first: There's no such thing as really FREE. Everything cost something. Yes, this is free when it comes to cash but you have to invest something and in this case, it is time and time is money. Invest your Time and get money as an outcome. 1. Participate in Forums You should participate and be active in online forums but not just any forums. Relevant forums to your niche where people are spending their time. Give answers to their problems or give them some tips. The most important part is that you actually engage with people in your niche. You

May52017 by Jens WirdeniusNo Comments

5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing

5 Highly Effective Paid Ways of Increasing Website Traffic "How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic.How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click t

Apr142017 by Jens WirdeniusNo Comments

How to Strengthen Your Customer Relationships

How to Strengthen Your Customer Relationships

Business, Online Marketing

How to Strengthen Your Customer Relationships(adsbygoogle = window.adsbygoogle || []).push({});Customer relationships is what drives your business. With great customer service, you can differentiate your company from your competitors.The reason why customer service is so important for businesses is because the customer relationship is often the only contact the customer have with the company. Obviously, customers are essential to any organization so treating them good and making them fall in love with your business can make them returning customers over and over again. Some customers are spending hundreds or even thousands of dollar as customers each year and the customer relationship is what is going to have a huge effect on if they're going to become returning custom

Apr112017 by Jens WirdeniusNo Comments

How to Make Sales With Discounts and Special Offers

How to Make Sales With Discounts and Special Offers

Business, Instagram, Online Marketing

How to Make Sales With Discounts and Special Offers(adsbygoogle = window.adsbygoogle || []).push({});Discounts and special offers have long been an effective way for businesses to make sales. Customers absolutely love the feeling of making a great deal and saving money (even though they are spending). This is why discounts and special deals are very effective when looking to make sales.A lot of business often do their social offers wrong and this is why I though it'd be a great idea to write an article on How to Make Sales With Discounts and Special Offers.The university of Chicago has reported that sales and special offers leads to a 24 percent boost in performance, so why wouldn't you use it? Why you should offer discounts: Discounts have many perks. it can be

Apr102017 by Jens WirdeniusNo Comments

7 Ways to Build Your Email Subscriber List

7 Ways to Build Your Email Subscriber List

Business, Online Marketing

7 Ways to Build Your Email Subscriber List(adsbygoogle = window.adsbygoogle || []).push({});According to HubSpot, your email list degrades by about 22.5% every year. The email addresses in your list changes, people hop from one job to another or just simply abandon their email for a new one.This means that you should constantly be working to add new contacts to your email list in order to get better email marketing results.As a marketer, you should see it as your duty to constantly add new email addresses to your list.Therefore, we'll give you some tips and Ways to Build Your Email Subscriber List so you can continue to grow. 1. Prioritize top-quality content The content you put in your newsletters should be one of your main priorities. Your content should b

Apr102017 by Jens WirdeniusNo Comments

Smart ways to Get Testimonials and Reviews

Smart ways to Get Testimonials and Reviews

Online Marketing

Smart ways to Get Testimonials and Reviews(adsbygoogle = window.adsbygoogle || []).push({});One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one.Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer.But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa

Apr52017 by Jens WirdeniusNo Comments

Why Storytelling is Important in Marketing

Why Storytelling is Important in Marketing

Business, How-To, Online Marketing

Why Storytelling is Important in Marketing(adsbygoogle = window.adsbygoogle || []).push({});It is often that we hear the word storytelling in marketing but what is it and why is it so important?Storytelling is a way of marketing that has shown to be very effective.As humans, we respond to stories. Storytelling as a strategy in marketing goes way back to the beginning of the 20th century and has in fact been getting stronger in online marketing of today.In order to sell a product, you need to tell people why they need it. But that's too difficult to address, because you can't show every individual why they need the product. Different people have different motivations.Seth Godin said: "Marketing is storytelling. The story of your product, built into y

Mar112017 by Jens WirdeniusNo Comments

6 Ways You can Market Your Website

6 Ways You can Market Your Website

Blog, Business, Online Marketing

6 Ways You can Market Your WebsiteOkay. You've started your website and now what? You didn't create your website so no one can find it.Now you need to come up with some good ways to get website visitors. But how do you do that?People often create a fantastic website but struggle with getting the visitors. You need traffic in order to increase sales and get customers.Therefore, in this article, we'll be listing 6 Ways You can Market Your Website on. 1. Search engine optimizationSEO is the key to gaining organic visitors from the search engines. This includes Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. By working with SEO, you make sure that it is your website that comes up at the top when someone searches for somethi

Feb222017 by Jens WirdeniusNo Comments

How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing

How To Increase The Open Rate In Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver.So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably:Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you moneyThere´s no point in having a big list of people who don't care about you or your business.Increase your open rate An email should be treated in much the same wa

Feb12017 by Jens WirdeniusNo Comments

How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing

How Do I Generate Leads Through Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});Email marketing is a great way to generate leads but how do you do it?In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the

Jan312017 by Jens WirdeniusNo Comments

How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing

How To Sell Products Through Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products.How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing:Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and

Jan302017 by Jens WirdeniusNo Comments

How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing

How Often Should I Send Marketing Emails?(adsbygoogle = window.adsbygoogle || []).push({});The answer varies but we´ll try to break it down for you in this article.Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return.Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup

Jan282017 by Jens WirdeniusNo Comments

Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing

Tips for Successful Email Marketing(adsbygoogle = window.adsbygoogle || []).push({});Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads.However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone?Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell.This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr

Jan272017 by Jens WirdeniusNo Comments

Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing

Does Email Marketing Work?(adsbygoogle = window.adsbygoogle || []).push({});Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however:Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people

Jan222017 by Jens WirdeniusNo Comments

How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing

(adsbygoogle = window.adsbygoogle || []).push({});How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...

Jan162017 by Jens WirdeniusNo Comments

How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing

How Do I Increase Traffic to My Site?(adsbygoogle = window.adsbygoogle || []).push({});How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic.In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus.So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe

Dec92016 by Jens WirdeniusNo Comments

How To Get Newsletter Subscribers

Business, How-To, Online Marketing

How to get newsletter subscribersSending out newsletters is something almost all companies do. It is a great way to inform old and new potential customers about new deals or products. Newsletters are documented to help increase sales and that's why it is good to have many people signed up for it, because ultimately the more you reach , the bigger impact you can make. And.. the more people who get your newsletter, the more you will sell.Here are some email marketing statistics so you can understand the power it has:Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat