Online Marketing

Mar52019 by OWNo Comments

7 CRO Tips to Get More from Your Traffic

7 CRO Tips to Get More from Your Traffic

Online Marketing

If one of your landing pages, or your website in general, is getting a lot of traction lately, but the traffic isn’t converting into leads or sales, there’s no reason to panic. But it could be a sign that you need to be taking conversion rate optimization seriously and start looking for solutions. Unless you address your conversion issues, all that good traffic will be going down the drain and your efforts will be in vain. And if you really want to turn your conversion rates around, you’ll have to consider doing more than some simple A/B testing or trying different button colors. Here are a few essential CRO tips that will help you maximize your traffic. Take a Look at the Competition If you notice that one of your competitors is doing particularly well, it would be wise to look at w

Feb232019 by Guest writerNo Comments

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

Influencer Marketing, Online Marketing

The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...

Feb192019 by Jens WirdeniusNo Comments

How to Improve Your Content with CopyWritely Content Optimisation Software

How to Improve Your Content with CopyWritely Content Optimisation Software

Online Marketing, SEO

How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma

Feb12019 by OWNo Comments

Strategies and Types of SEO Marketing

Strategies and Types of SEO Marketing

Online Marketing, SEO

SEO is an important aspect in an online marketing strategy because it is responsible for getting the visibility of a website to a higher position and keep it above all your competitors. With the effective SEO marketing, one can Increase website visibility, user traffic, conversion rate and return on investment. As part of any digital marketing strategy, Web Marketing 123 - Types of SEO is essential to take your business to customers through online platforms. Effective marketing demands it. But what is the optimization of a search engine? A collection of tools and professional practices that help your website get a better score on search engine results, which generates more traffic to your site and, potential for business growth. Network Marketing Optimization Network Marketing is ...

Feb12019 by OWNo Comments

Common Mistakes For Seller In Amazon Marketplace and FBA Product Research

Common Mistakes For Seller In Amazon Marketplace and FBA Product Research

Online Marketing, Tips & tricks

Although selling at Amazon FBA is not about space science, it really is something that has its degree of complexity and also meets many rules to pay attention to, but with practice can be mastered to perfection. In the continuous years, I have been experimenting and generating income in this platform, consistently and permanently. I have accumulated knowledge of a great number of details that I have decided to share with the Journal Review - Amazon FBA Research to fulfill salespeople objectives and make the most of the potential market of approximately 240 million active buyers represented by Amazon. The mistake done by Amazon FBA sellers are sometimes a bit obvious, in which equally we all fail at least once in our career to become successful sellers. The common mistakes of Amazon ...

Jan262019 by Guest writerNo Comments

10 Incredible Content Writing Tools for Powerful Marketing

10 Incredible Content Writing Tools for Powerful Marketing

Online Marketing

Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. If you think this thoroughly, you’ll understand that content is the single most important element of a marketing strategy. Without it, brands wouldn’t be able to communicate their message, engage with their customers, or showcase their product’s benefits. Regardless of your business type, your content marketing game should rock, meaning that you should develop a content strategy that differentiates your brand from the rest. Info

Dec282018 by Jens WirdeniusNo Comments

5 Powerful Tips to Write More Engaging Content

5 Powerful Tips to Write More Engaging Content

Online Marketing

Running a blog can be challenging to say the least. You’re expected to write on a regular basis, and not only that but you’re also expected to produce amazing, high-quality content. Of course, not everyone is born a writer, and developing good blogging skills takes time and energy. When starting out, no-one is an expert at writing, but over time, you improve and start writing more quality blog posts that effectively grasp your audience’s attention and gets them engaged in your copy. But what is is the make a great blog post.. well, great? And what is the recipe for creating amazing blog posts every time? In this article, we share 5 tips to write more engaging content that keeps your audience glued to your post, and makes them enticed to read more. But before we dig in

Dec202018 by OWNo Comments

5 Amazing Hacks To Grow Your Online Business

5 Amazing Hacks To Grow Your Online Business

Business, Online Marketing

The growth of your online business is connected to everything online. Your online presence, your website traffic, how people perceive you online, etc. is all that will take your business to the next level. We have penned down some growth hacks for your online business that you will find useful. 1. Web Design Online business is all about your online reputation. If your customers find it easy to navigate through your site and shop your products, they will come back again and again. If your website is too complicated and the design is not really good, visitors may not even shop from you, let alone come back. You can take help for any good web design agency in this regard. 2. Build Your Brand The first thing which is essential for any business is a brand name. You need to build your br...

Dec182018 by Guest writerNo Comments

10 Essential Marketing Automation Best Practices for Your e-commerce Site

10 Essential Marketing Automation Best Practices for Your e-commerce Site

Online Marketing

E-commerce sites are the order of the day. The competition is huge and the number of new sites getting started every other day is phenomenal. The reason for this outburst is the increased reception and acceptance of people towards these e-commerce sites. More and more people have started to place their trust in them and buy products, including the ones who need heavy investments. A recent survey suggests that nowadays people find it more convenient to sit within the comforts of their home and have a vast line of options displayed before them so that they can choose and buy what they like. Incidentally, the boom has not been restricted towards the customer side only. If it were so, due to the increased amount of traffic, the websites would crash as they would not be able to bear a...

Dec62018 by OWNo Comments

How to Create Your Own Online Quizzes to Generate Leads

How to Create Your Own Online Quizzes to Generate Leads

Business, How-To, Online Marketing

Most successful business owners start their business with the creation of an ideal-customer profile for their sales models. These business owners often have their marketing and sales departments work in close sync with each other to use quiz makers. The quizzes allow these teams to capture the contact details of their prospects. By capturing the contact details and creating an ideal customer profile, business owners can target the right individuals for their sales and marketing campaigns. There are two great methods of gathering leads or integrating a lead form in a poll created with a poll maker, and integrating a lead form in a quiz created with a quiz maker. In this article, we'll focus on quizzes, as they let you qualify the lead better with multiple questions. Benefits of Cre

Nov222018 by OWNo Comments

Top 4 Ways Video is More Important Than Ever for Marketers

Top 4 Ways Video is More Important Than Ever for Marketers

Online Marketing

More conservative, traditional marketing techniques, like print advertisements and in-person endorsements, can have a lasting effect on audiences. However, despite being a newer addition to the marketing world, video has become an increasingly important medium for marketers to communicate with their audiences. Video is already being utilized by marketers from all types and sizes of businesses. Companies like Phoenix Production Services, a company centralized in Phoenix, assist businesses in strategy and video production that positively reflects their brand. Consumers are well-accustomed to seeing video marketing content, whether they realize it or not. This type of video actively appears on their Facebook home pages or before videos on YouTube. If you are a marketer looking to gain

Nov212018 by PaisleyhansenNo Comments

What You Need to Know About Website Optimization

What You Need to Know About Website Optimization

How-To, Online Marketing, SEO

Anyone that runs a business website knows how important it is for the site to be optimized so that it attracts traffic, generates leads, and converts visitors into customers. So, what does website optimization mean? Website optimization refers to all the technical and marketing methodologies used to attract traffic, engage visitors, and convert them into buyers or prospects using a clearly defined technique which meets a number of pre-defined objectives. And because website optimization incorporates a vast array of skills spanning across multiple disciplines, having the perfect website is not an easy thing to achieve. However, Google, as well as other search engines, have certain factors that they regard highly. By working on these components and enhancing them, you will achieve a bett...

Nov182018 by OWNo Comments

How To Start a Career as a Floral Designer – Done Entirely Online

How To Start a Career as a Floral Designer – Done Entirely Online

How-To, Online Marketing

Would you like to become an accredited floral designer who creates beautiful arrangements for others? It is an ideal career path for artistic people who want to provide an important service in local communities through heartfelt moments or fashionable flair. Here are three critical steps that will help you learn how to become an in-demand floral designer and business owner. Step One: Identify Your Personality Traits Do you have what it takes to be a floral designer? Here are a few personality traits you need: Artistry: An artistic trait that is dominant in floral designers is a love of decor and color coordination, which allows you to envision flowers and greenery aesthetically Creativity: Creativity is a learned ability most often found in floral designers who have natural i...

Nov142018 by Guest writerNo Comments

3 Frequently Asked Questions About Website Speed (Infographic)

3 Frequently Asked Questions About Website Speed (Infographic)

Online Marketing

Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don't know why that is? If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues. Have a look. How Website Speed Impacts Your Business? Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages. No doubt these are important too, but if there's one factor that alone can make or break your online business, then it is website speed. Did you know that a

Nov62018 by Guest writerNo Comments

How Small Businesses Can Combine Online and Offline Marketing Effectively

How Small Businesses Can Combine Online and Offline Marketing Effectively

Online Marketing

Marketing is often divided into online and offline marketing, united in the goal of reaching your target market and bringing them to your store or website. Seeing them as separate projects can lead to divided efforts as you try to manage them separately, and it certainly leads to much more data to be analyzed. However, it doesn’t have to be this way. Here are a few tips on how small businesses can combine online and offline marketing effectively. Cross-Reference and Cross-Pollinate When you send out mailers and postcards, reference your business’s website on the printed materials. Your newspaper ads should include your website and social media profiles. Share offline marketing efforts like trade shows and seminars via your social media accounts. When you’re at trade shows, hand out busin

Oct142018 by Guest writerNo Comments

How Can You Become a Master in Digital Marketing

How Can You Become a Master in Digital Marketing

Online Marketing

If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a part of Digital marketing. Also, digital marketing encompasses and leverages all digital channels to promote goods and services of a business which you desire to buy. As the use of digital marketing is increasing day by day so, most people are opting digital marketing as a career choice. If you are also willing in the career potential of digital marketing, then below are the suggested learning paths for you to learn in digital marketing. Also, following these p

Sep282018 by Deborah TayloeNo Comments

3 Fatal Email Marketing Mistakes that Kill Your Campaign

3 Fatal Email Marketing Mistakes that Kill Your Campaign

Online Marketing

The business world is fast-changing with most businesses opting for the online business platform due to the numerous benefits. These include the ability to reach a large number of users at the click of a button. This is due to the new technological advancements--which continue to impact the culture, relationships, and efficiency of businesses. As a result, most people rely on online marketing tools, basking in its effectiveness when it comes to sales conversion. You worked hard to build these sales, don’t make marketing mistakes that cause unsubscribes and kill your email marketing campaign! Email marketing has gained ground as one of the commonly used online marketing tools. It now holds a great role in consumer targeting. Not only is email marketing inexpensive, it has been proven

Sep12018 by OWNo Comments

8 Thought Provoking Reasons Your Content Marketing Has Failed

8 Thought Provoking Reasons Your Content Marketing Has Failed

Online Marketing

You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more traditional forms of marketing. Don’t give up yet. Most content marketing failures can be contributed to one of eight factors. Sometimes, it’s a combination of these things. Take an honest look at your digital marketing efforts, and see if you recognize any of these. 1. You’re Being Too Impatient Good content marketing efforts take time. If anyone tells you differently, be wary, especially if they are trying

Aug302018 by Jens WirdeniusNo Comments

How to Decide on the Right Format for Video Content

How to Decide on the Right Format for Video Content

Online Marketing

How to Decide on the Right Format for Video Content Deciding on a video format to use when you encode or convert your videos can be difficult considering there are so many options out there. While picking a popular format is normally a good idea, it helps if you pause for a few minutes and consider how you’re going to be using the video. In particular, there are a few common ways in which video content may be used that could influence your decision: Publishing videos on online platforms If you want to publish your videos on online platforms or upload to one then embed it on your website, it is best to follow the platform’s recommended format and settings. Although most platforms nowadays support a wide range of formats, they are likely to transcode the video to their preferred form

Jul312018 by Jens WirdeniusNo Comments

5 Tips on Writing an SEO-Friendly Youtube Video Description

5 Tips on Writing an SEO-Friendly Youtube Video Description

Online Marketing, SEO

The landscape of content marketing is drastically changing and vlogging is quickly becoming the in-thing for millions of marketers across the world. There is so much you can achieve by combining your content with quality videos and the best thing is that this does not cost much when compared to other modes of marketing. However, as you embrace this effective marketing method, it is important to understand how things work in order to reap big and reach out to the ever increasing number of YouTube subscribers across the world. One of the key features you will need to understand is how to write effective SEO-friendly YouTube video descriptions, title, and relevant tags. As a marketer, your customer acquisition largely depends on Search Engine Optimization but this must be done profess

Jul302018 by Jens WirdeniusNo Comments

67 Staggering YouTube Statistics you Need to See

67 Staggering YouTube Statistics you Need to See

Online Marketing

YouTube is undeniably the video sharing platform of this era. It is the second largest search engine in the world, and in recent years, its growth has exploded, much because of the increased demand for video content from consumers. Today, you probably find yourself watching more video tutorials instead of reading, more videos from influencers within your space, and everything in between. And most likely, you probably find yourself on YouTube most of the time when watching. With its huge database of video content, there’s essentially video content about anything and everything, as long as it complies with YouTube’s rules. Humans are visual creatures, and so it’s not very strange that we now consume video content more than ever. The fact is that humans have always been visual cre

Jul252018 by Jens WirdeniusNo Comments

208+ Staggering Video Marketing Statistics You Need to See

208+ Staggering Video Marketing Statistics You Need to See

Online Marketing

You try to do something but not sure how to do it. What do you do? More and more, you’ve probably found yourself turning to YouTube for an informational video in order to learn how you do it. In fact, chances are, in recent times you’ve found yourself consuming more video content than you’ve done before. You’re not alone. In fact, video marketing statistics tell us that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, on platforms like Facebook, YouTube, Netflix, and other platforms where video content can be consumed. Moreover, 85% of people say they’d like to see more video from brands in 2018. Unless you’ve been living under a rock for the last couple of years, it has been difficult to miss t

Jul192018 by Jens WirdeniusNo Comments

29 Killer Ways to Repurpose Blog Content

29 Killer Ways to Repurpose Blog Content

Online Marketing

Wondering how you can repurpose blog content? Back in the days, blogging used to be much easier than it is today. Of course, if you just recently started out blogging, you’re quite fortunate, because you’ve never experienced the huge competitive contrast. Now, I am generally no person who romanticise the past, but it is safe to say that it was a lot easier gaining traction and succeeding with blogging a few years ago. But that doesn’t really come as a surprise, does it? More people than ever are using the internet, and more websites and blogs exist on the web than ever. In fact, in 2015, more than 2 million blog posts were shared every single day on the web. You can expect that number to be much higher today, and that it won’t be slowing down anytime soon, either. As a

Jul182018 by Jens WirdeniusNo Comments

4 Effective Tips for Getting More Visibility for Your Blog

4 Effective Tips for Getting More Visibility for Your Blog

Online Marketing

4 Effective Tips for Getting More Visibility for Your Blog It takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand. When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers' enthusiasm, resulting in the writer abandoning their idea. What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work. 1. Create Captivating Content with Viral Potential “On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago

Jul162018 by Jens WirdeniusNo Comments

21 Obvious tells you have a low-quality web host [Infographic]

21 Obvious tells you have a low-quality web host [Infographic]

Online Marketing

Web hosting is one of the basic foundations of a successful website. Without the backing of a reliable web host, you would not be able to make it big in the online world. As such, one needs to research and put in a little effort before selecting a hosting service provider for their website. A good web host will ensure that your site is functioning smoothly at all times with no or minimal downtime. It will ensure that your site enjoys faster speed, which will help you rank better in the search result. It will provide you with the latest technologies that are needed to keep your site up-to-date. Moreover, it will protect your website from security threats such as spam, virus, malware, and others. A low-quality web host, on the other hand, can cause a lot of issues that could hurt your ...

Jul132018 by chris12richardsonNo Comments

15 Content Creation tips to Attract More Visitors to Your Site

15 Content Creation tips to Attract More Visitors to Your Site

Online Marketing

In today's marketplace, every content creator strives to be better than the other. This competitiveness is good because it makes us step out of our comfort zones and act like we should act. Entrepreneurship is not easy. You chose it, now assume it. To be successful in today’s digital marketplace, your content must shine. In today’s post, I’m sharing 15 insightful content creation tips that’ll help you attract more relevant visitors to your website. Pay attention and apply! 1. Quality is King You should always focus to produce and distribute quality content. That’s the number one rule of digital marketing. To produce effective results, the information you transmit to the world wide web has to be qualitative. You can spot the differences in the quality of content when you look for

Jun192018 by Jens WirdeniusNo Comments

11 Digital Marketing Types You Need to Know About

11 Digital Marketing Types You Need to Know About

Online Marketing

Curious about the different digital marketing types? Digital marketing is a large word which houses a large number of marketing types and activities. Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use? In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.) Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar

Jun112018 by Jens WirdeniusNo Comments

The Complete and Only Guide to Video Marketing You’ll Ever Need

The Complete and Only Guide to Video Marketing You’ll Ever Need

Online Marketing

Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words". I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say? In theory, it’d say quite a lot, right? This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly. An equation could look like this: 1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million. And all of that makes sense, with the fact that humans are visual creatures, in mind. Just look

Jun62018 by Jens WirdeniusNo Comments

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Online Marketing

Curious about the online marketing benefits? The number of internet users has skyrocketed since it first came around. In 2017, it was estimated that 3.58 billion people were using the internet. This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet. For marketers, one might say that the internet has completely turned upside down on the marketing industry. When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable. Until you realize that marketers only trade on one thing: attention. Everything you do in marke...

May152018 by Jens WirdeniusNo Comments

16 Killer Ways to Improve Your Email Marketing Performance

16 Killer Ways to Improve Your Email Marketing Performance

Online Marketing

Want to improve your email marketing performance? How many times have we heard that something within the marketing space is dead? Print ad is dead, television ads are dead, radio ads are dead… and so on. Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies. Why is that? Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it. So what’s the reason that we time and time over hear that email marketing is dead? Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be

Apr182018 by Jens WirdeniusNo Comments

How Automotive Industry Can Benefit from Digital Marketing

How Automotive Industry Can Benefit from Digital Marketing

Online Marketing

Buying a car is a serious thing to do, and that is perhaps why the automotive industry has been a little slower than most others to pick up the digital trends. When you buy something this expensive, most people probably thought, it is better to see things with your own eyes and resolve possible issues personally. However, the situation changes. More and more people prefer to find out online if this or that car is affordable, suitable for their purposes and possesses the necessary functionality. Fewer and fewer people believe it to be required to go around car dealerships and discuss things in person – their customer's journey is gradually moving into the digital sphere. For businesses, this means that they have to pay greater attention to their online marketing, probably for the fir

Apr172018 by Jens WirdeniusNo Comments

77 Breathtaking Facts About Cyber Crimes (Infographic)

77 Breathtaking Facts About Cyber Crimes (Infographic)

Online Marketing

Are you protected and safe from cyber crimes? Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping. Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain. With data, cybercriminals can steal your identity, take over your financial accounts ...

Mar202018 by Jens WirdeniusNo Comments

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Online Marketing

Email marketing isn't dead. But if you check the internet, it may sure seem like it. "Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years. But is email marketing actually dead? Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers. As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch

Mar162018 by Jens WirdeniusNo Comments

How to Leverage the Power of User-Generated Content in Marketing

How to Leverage the Power of User-Generated Content in Marketing

Online Marketing

Curious about user-generated content? As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results. But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience. Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low. With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your

Mar42018 by Jens WirdeniusNo Comments

The Ultimate Guide to Creating Visually Appealing Content For Marketing

The Ultimate Guide to Creating Visually Appealing Content For Marketing

Online Marketing

All You Need To Know To Create Visually Appealing Content For Marketing You’ve probably heard the quote content is king a million times by now. But that’s because it’s true. There’s a reason why brands and marketers are devoting more money than ever into content marketing. But which type of content should you focus on? Studies say visual content. And it’s not so strange, really! The human brain resonates a lot better with visual content than it does with text. Think about it: Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject? Most would say video. And studies prove that you’ll also be able to learn more by watching the video. And yes, I know, it’s a bit counter-intuitive that I am rambling on

Mar22018 by Jens WirdeniusNo Comments

Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Online Marketing

Direct Mail marketing is far from dead. In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day. Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them. Interestingly, there is far less competition in y...

Feb162018 by Jens WirdeniusNo Comments

7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing

7 Digital Marketing Types you Need to Use today By definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services. Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology. Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to

Dec72017 by Jens WirdeniusNo Comments

11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing

11 Powerful Tools To Help You Write The Perfect Marketing Email Writing marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers. You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place. Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...

Jun102017 by Jens WirdeniusNo Comments

13 Top Ways To Drive Traffic To Website

13 Top Ways To Drive Traffic To Website

Online Marketing, Tips & tricks

13 Top Ways To Drive Traffic To Website (adsbygoogle = window.adsbygoogle || []).push({}); Building a website is an art and driving traffic likewise. There are tons of different ways in which you can increase your website traffic with. Some are a bit tricky to master, some cost money, some demand hard work, some only take a few seconds. In this article, I thought I'd share with you a list of 13 ways to increase your website traffic. It's a mix of paid methods, common methods, less common methods. What they all have in common, however, is that they drive traffic to your website. 13 Top Ways To Drive Traffic To Website 1. Content is king when it comes to increasing traffic to your website. Therefore, you should publish new content often while providing value with the con

May222017 by Jens WirdeniusNo Comments

Free Ways to Increase Traffic To Your Website

Free Ways to Increase Traffic To Your Website

Online Marketing, SEO

Free Ways to Increase Traffic To Your Website (adsbygoogle = window.adsbygoogle || []).push({}); Before I go more into detail about some of the free ways to increase traffic to your website I thought I'd share a disclaimer first: There's no such thing as really FREE. Everything cost something. Yes, this is free when it comes to cash but you have to invest something and in this case, it is time and time is money. Invest your Time and get money as an outcome. 1. Participate in Forums You should participate and be active in online forums but not just any forums. Relevant forums to your niche where people are spending their time. Give answers to their problems or give them some tips. The most important part is that you actually engage with people in your niche. You

May52017 by Jens WirdeniusNo Comments

5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing

5 Highly Effective Paid Ways of Increasing Website Traffic "How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic. How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click t

Apr142017 by Jens WirdeniusNo Comments

How to Strengthen Your Customer Relationships

How to Strengthen Your Customer Relationships

Business, Online Marketing

How to Strengthen Your Customer Relationships (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships is what drives your business. With great customer service, you can differentiate your company from your competitors. The reason why customer service is so important for businesses is because the customer relationship is often the only contact the customer have with the company. Obviously, customers are essential to any organization so treating them good and making them fall in love with your business can make them returning customers over and over again. Some customers are spending hundreds or even thousands of dollar as customers each year and the customer relationship is what is going to have a huge effect on if they're going to become returning custom

Apr112017 by Jens WirdeniusNo Comments

How to Make Sales With Discounts and Special Offers

How to Make Sales With Discounts and Special Offers

Business, Instagram, Online Marketing

How to Make Sales With Discounts and Special Offers (adsbygoogle = window.adsbygoogle || []).push({}); Discounts and special offers have long been an effective way for businesses to make sales. Customers absolutely love the feeling of making a great deal and saving money (even though they are spending). This is why discounts and special deals are very effective when looking to make sales. A lot of business often do their social offers wrong and this is why I though it'd be a great idea to write an article on How to Make Sales With Discounts and Special Offers. The university of Chicago has reported that sales and special offers leads to a 24 percent boost in performance, so why wouldn't you use it? Why you should offer discounts: Discounts have many perks. it can be

Apr102017 by Jens WirdeniusNo Comments

7 Ways to Build Your Email Subscriber List

7 Ways to Build Your Email Subscriber List

Business, Online Marketing

7 Ways to Build Your Email Subscriber List (adsbygoogle = window.adsbygoogle || []).push({}); According to HubSpot, your email list degrades by about 22.5% every year. The email addresses in your list changes, people hop from one job to another or just simply abandon their email for a new one. This means that you should constantly be working to add new contacts to your email list in order to get better email marketing results. As a marketer, you should see it as your duty to constantly add new email addresses to your list. Therefore, we'll give you some tips and Ways to Build Your Email Subscriber List so you can continue to grow. 1. Prioritize top-quality content The content you put in your newsletters should be one of your main priorities. Your content should b

Apr102017 by Jens WirdeniusNo Comments

Smart ways to Get Testimonials and Reviews

Smart ways to Get Testimonials and Reviews

Online Marketing

Smart ways to Get Testimonials and Reviews (adsbygoogle = window.adsbygoogle || []).push({}); One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one. Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer. But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa

Apr52017 by Jens WirdeniusNo Comments

Why Storytelling is Important in Marketing

Why Storytelling is Important in Marketing

Business, How-To, Online Marketing

Why Storytelling is Important in Marketing (adsbygoogle = window.adsbygoogle || []).push({}); It is often that we hear the word storytelling in marketing but what is it and why is it so important? Storytelling is a way of marketing that has shown to be very effective. As humans, we respond to stories. Storytelling as a strategy in marketing goes way back to the beginning of the 20th century and has in fact been getting stronger in online marketing of today. In order to sell a product, you need to tell people why they need it. But that's too difficult to address, because you can't show every individual why they need the product. Different people have different motivations. Seth Godin said: "Marketing is storytelling. The story of your product, built into y

Mar112017 by Jens WirdeniusNo Comments

6 Ways You can Market Your Website

6 Ways You can Market Your Website

Blog, Business, Online Marketing

6 Ways You can Market Your Website Okay. You've started your website and now what? You didn't create your website so no one can find it. Now you need to come up with some good ways to get website visitors. But how do you do that? People often create a fantastic website but struggle with getting the visitors. You need traffic in order to increase sales and get customers. Therefore, in this article, we'll be listing 6 Ways You can Market Your Website on. 1. Search engine optimization SEO is the key to gaining organic visitors from the search engines. This includes Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. By working with SEO, you make sure that it is your website that comes up at the top when someone searches for somethi

Feb222017 by Jens WirdeniusNo Comments

How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing

How To Increase The Open Rate In Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver. So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably: Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you money There´s no point in having a big list of people who don't care about you or your business. Increase your open rate An email should be treated in much the same wa

Feb12017 by Jens WirdeniusNo Comments

How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing

How Do I Generate Leads Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is a great way to generate leads but how do you do it? In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the

Jan312017 by Jens WirdeniusNo Comments

How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing

How To Sell Products Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products. How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing: Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and

Jan302017 by Jens WirdeniusNo Comments

How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing

How Often Should I Send Marketing Emails? (adsbygoogle = window.adsbygoogle || []).push({}); The answer varies but we´ll try to break it down for you in this article. Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return. Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup

Jan282017 by Jens WirdeniusNo Comments

Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing

Tips for Successful Email Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads. However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone? Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell. This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr

Jan272017 by Jens WirdeniusNo Comments

Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing

Does Email Marketing Work? (adsbygoogle = window.adsbygoogle || []).push({}); Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however: Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people

Jan222017 by Jens WirdeniusNo Comments

How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing

(adsbygoogle = window.adsbygoogle || []).push({}); How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...

Jan162017 by Jens WirdeniusNo Comments

How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing

How Do I Increase Traffic to My Site? (adsbygoogle = window.adsbygoogle || []).push({}); How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic. In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus. So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe

Dec92016 by Jens WirdeniusNo Comments

How To Get Newsletter Subscribers

Business, How-To, Online Marketing

How to get newsletter subscribers Sending out newsletters is something almost all companies do. It is a great way to inform old and new potential customers about new deals or products. Newsletters are documented to help increase sales and that's why it is good to have many people signed up for it, because ultimately the more you reach , the bigger impact you can make. And.. the more people who get your newsletter, the more you will sell. Here are some email marketing statistics so you can understand the power it has: Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian 2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat