While an increasing number of consumers are making their purchases online and using the internet to make informed buying decisions, brands are also increasingly devising ways to engage with them. The internet users are now in billions and this means plenty of opportunities to connect with your targeted audience online and drive them to your website for business growth. With the right website software tools, you can ensure that your ROI is as per your targets and the business is going up. Some of the website software tools on the market are free and some are paid. Each one has its own uses and benefits. Let’s find out the best and easy-to-use 12 website software tools you need to know to boost the traffic. 1. Ahrefs Ahrefs is probably one of the best SEO tools available online. I
The rapid development of technology creates a solid ground for innovations and regularly changes the way we do things. It eventually changes our lifestyles and preferences, creating newer trends in every aspect of life ever so often. Mobile marketing is not an exception. Marketers must follow the trends in their expertise in order not to waste their efforts and reach the highest efficiency. For now, mobile marketing—developing along with mobile devices—moves towards AI, AR, voice search optimization, and so on. So far these are coming to the stage and being integrated into mobile marketing gradually. They still need some time to be applied to their highest potential. Therefore, they are not included in the trends of 2020. Today mobile marketers rely on channels that have proved to
Do you agree that Video Marketing dominates today? If No, then certainly these below-mentioned stats will make you do so, have a look: 87% of the marketers who have a strong presence online use video marketing as one of their most robust marketing strategies to exceed(it was 63% in 2017 and 81% in 2018). Videos have a significant influence on decision-makers, where 90% of the customers believe in the same. People(more than 60%) are more likely to buy online products by watching a video rather than any promotional content. 500 million people watch Facebook videos every day where on Snapchat, the count is 10 billion. 'One minute of video content equals 1.8 million words', estimation done by James McQuivey (a professionalist and a digital marketing expert). With these e...
Content marketing has to do with the creation and sharing of material that will be available to an online audience. This typically includes social media posts, blogs, and videos. Generally, they are intended to create interest in certain products or services. content marketing can go a long way when used effectively, in expanding the horizons of your business. You can choose pretty much any approach you like, as long as it is educational, informative, and, most of all, valuable to the target audience. A lot of businesses/companies already use content marketing to increase their reach and connect with their audience. There is a misconception that it is no longer relevant in 2019, but statistics prove otherwise. Although there is a lot of content published online every day, the best way t
Every business owner needs a personal brand to establish what they stand for. Your personal brand should be unique because this is your chance to ensure your business stands out from the crowd. Effective personal branding is one that accords your visibility, both online and offline. Even though we live in a digitalized world, there are countless people who still appreciate the brick and mortar shopping experience. The internet provides each business owner with unlimited resources they can use to achieve an effective personal brand. Are you an expert writer who wants to earn money on the side? Freelance writing jobs online gives you the opportunity to put your skills to use. Use these tools and resources to leave a lasting impression on your audience. Failure to put enough effor
Do you send newsletters and other marketing emails? Then you must care about the quality of your email list – otherwise, all those emails may be ending up in people’s spam folder. But how do you make sure you’re communicating with genuine subscribers? This is where email list verification plays a huge role. Let’s look at the three easy steps you have to follow in order to clean your email list and achieve the best possible results with your email marketing. Assess your bounce rate and other engagement metrics Start by taking a look at your reports. They’re easy to find in your email marketing platform and they offer crucial feedback on your performance. Here are some key questions to ask: what is your bounce rate? If it’s anything above 2%, you know your email list needs some c
A lot of online marketing specialists are looking for innovative ways to boost the efficiency of their ad campaigns. For instance, companies that have limited budgets make the most out of their PPC activities to ensure that they are not merely flushing money and resources down the drain. So, although targeting a broad audience might feel a bit tempting, the reality is that your ads do not have to reach everyone in all corners of the world. All you need to have is a well-planned PPC strategy that will allow you to put your message out the right kind of people. What is Geo-Targeting? Local targeting, also known as geo-targeting, is a paid advertising strategy tailored to target an audience in a particular area. This strategy plays a crucial role when creating highly targeted, hig
Writing a good essay has never been an easy task. It requires an individual to know all the essential requirements for the essay in order for them to come up with the best style of writing them. There are plenty of essay formats that can be used to write a quality essay. It is the obligation of every writer to identify the best format before commencing on the writing process. Below are some of the useful tips that can help gain better essay writing skills. Reading other people's essays Writing an essay requires the writer to have knowledge on how to write better essays that are perfect and eye-catching. They can learn this by reading other people's essays and books. For instance, students can take from EssayZoo prewritten essays and use them as a reference for writing the best es
Content marketing has become one of the most powerful digital marketing strategies for various companies of all sizes and industries. However, when it comes to developing your content marketing strategy, it may seem like a daunting task to decide which types of content marketing to use to promote your business. When mentioning the word phrase "content marketing" most will think about the texts, some about the pictures, some will remember the videos they've recently watched on YouTube. Have you known that one can not only read and watch content but also listen to it and create it? 1. Text content If you want to promote your site, make it interesting with the help of different types of content marketing. Expert writers from EduQuickie advise the following types of text content you should c...
Not sure about where should you begin with staying ahead of your online competition across digital platforms? Here are a few quick ways to kickstart your digital marketing journey! Your local business should not suffer owing to the wrong digital marketing strategies. Take advantage of the marvelous opportunities the digital marketing world has to throw your way, unlike traditional marketing techniques. Get handy with tools Research about your competitors before you begin with anything else. Incorporate innumerable tools and elements that can help you gain insight into their data, their policies, their strategies, and their social media popularity. Once you get the insight, work out your personal business strategies keeping in mind theirs. You will be able to draft out imm
Google Ads is an online advertising platform that allows businesses and marketers to set up and run adverts on Google's search engine results pages (SERPS). These adverts look completely identical to organic search results, with the only difference being that they appear with "Ad" next to them in green. Google Ads originally appeared at just the top of Google when a user made a search query, but now also appear at the bottom too. Read this short, but insight guide to getting started with advertising on Google. How Google Advertising Works Google Ads are part of Google's overall pay-per-click advertising platform where business and marketers manage their ads via a self-service channel. The ads that are created and then displayed in the search engine results pages are based on a number of
Although gambling is banned in several countries it is still very much alive in others. Online casinos are becoming a very popular trend and because of this, online casinos are flourishing. Because there are so many online casinos, it means that there is a great need to market and promote them in order to succeed. Online casinos that do not consider the changing demographics of customers will remain static, while those that move with the times will do well. Online casinos need to consider the generation of customers which is becoming younger. These casinos will adapt their sites to attract this new generation of players. Often the sites will offer special attractions and bonuses. Let’s look at some strategies that online casinos can use to market their sites. Content marketing H
Humans are highly visual creatures. In fact, according to a study, visual aids are 43 times more persuasive than their non-aided counterparts. That's why we can say with certainty that most visuals affect split-surface decisions that customers make without even realizing it. As a marketer, one must know how visual hierarchy can influence a user's various impulsive reactions at different stages of the customer funnel. Visual Hierarchy Defined What is a visual hierarchy? In terms of web design, it's how your web page is laid out to communicate the importance of your content as well as its order. Like the positioning, shape, color, contrast, size, and arrangement to come up with a sense of depth. Visual hierarchy is the key element of product and web design, and the conc
You create a new project or decided to redesign the old site and start looking for web-studios that would help you in this. How to find a good designer who will do all the work qualitatively and will please you with the result? Or how to understand that the web platform no longer functions properly and pulls your business to the bottom? Interface development is better entrusted to professionals. On the sites of the companies, you will find a portfolio of works of designers, among which you will be able to choose the appropriate one. But how do you define good design? Signs of bad web-design. The interface of the site - not just its beautiful design. This is a direct lever to manage sales, company image and attendance of the resource. Poor quality design will have a negative impac
With the advancement of technology in the eCommerce business sector, many business entities are currently relying on technology to improve their businesses and get a larger share of the market pie. This means that business entities which fail to apply technology in their daily operational activities have a high likelihood of collapsing as a result of increased competition. The good thing about the eCommerce business platform is the fact that it keeps growing on a daily basis, an instance that enables business entities to take advantage of this form of growth for their benefits. With this in mind, the following are three of the best-emerging eCommerce trends that business owners should put into consideration. Integration Between Machine Learning and Artificial Intelligence In the
WordPress - A giant name which comes immediately into everyone mind if someone is looking for a better, fast, reliable & SEO friendly content management system. WordPress originally released in 2003, with the whole sole purpose of providing users with the unique solution of managing content. It has come a long way in these next 15+ years with a lot of changes in concern to design, security, plugins development & many more. Let’s have a quick look at some of the impressive WordPress statistics: According to WordCamp reports, “WordPress powers over 75 million sites on the web”. “WordPress share of the global content management market is around 60.2%” - Search Engine Journal “There were 32 million Google searches for WordPress in June 2019 compared to the 7 million search
CheapSSLShop Review | The Best SSL Certificate Provider SSL certificate (Secured Sockets Layer)!!! You might have heard of this term. Yes, it is now a prevalent idea in the online world. Even, Google is encouraging SSL certificate to rank high in search engine. Since then, many enterprises and website holders are approaching to SSL certificate to take care of their customers over the web. Importance of SSL Certificate? Online transactions are widespread nowadays. Users enter all confidential information i.e. credit card number, password, bank account number etc. for online transactions. Cyber-criminals are like hawks ready to attack your computers to get these details and take undue advantage of it. But if these details are in an encrypted format, it becomes difficult for the hack
There are a lot of marketing trends that help business owners to sell their products and services. With such a big number of trends, you may get lost. What to follow and what to skip to focus on what is really important? Marketing trends are a great tool to keep up with your customers' needs. You can learn how your customers shop, watch their behavior, understand their priorities, Here we decided to review some popular trends and tell you what is really working and worth your time and what trends are best to avoid. Together with our marketing experts, we will help you to prioritize to get the best results. Personalized Marketing Personalized marketing or content is all about making your customers feel related to your organization, be it a service for students like Essa
According to FoundationInc, more than 550 million users are registered in the LinkedIn professional social network today, representing 150 business sectors from 200 countries. And every second, while you read it, 2 new participants join LinkedIn. So, using LinkedIn for sales is a brilliant idea! 94% of marketers use LinkedIn to distribute their content, compared 89% for Twitter, 77% for both YouTube and Facebook, and 61% for Google+. Weblium website builder team is going to share with you some important tips on how to use LinkedIn for sales. But do not forget that a good seller should have a portfolio, a site, showcasing his service or product, or at least a landing page! LinkedIn profile tips for sales In a whole, there are three main segments of the LinkedIn profile, the mod
Live chat features are becoming increasingly common on websites. However, they have also been joined by chatbots - widgets that replicate the features of live chat but using bots and algorithms instead. Live chat is the superior approach from the perspective of lead generation - provided you approach it the right way. Here are four ways of using live chat that are guaranteed to generate leads for your business. Interact and Engage The benefit of live chat is that it enables you to communicate with users in real-time. If you want this to be an effective lead generation tool, you need to use it correctly. When you communicate with your users, make sure to be engaging and keep things interactive. Don’t just provide users with stock responses, give them links to the pages they need an
Let's face it; getting successful with digital marketing isn't an easy pie. The competition is incessantly growing along with the invention of new techniques. You need to find out the best way to stand out from the crowd. On a small note, there are thousands of WordPress plugins available in the market, and the number is getting bigger. That's why we did the job for you: garnering the best free marketing plugins in one place. Do you want to know how to accomplish a lot of things within a shorter period? I'm glad you've asked. Thanks to the modern WordPress marketing plugins that made the whole task easier and simpler. From SEO to writing, social media to image compression, WordPress plugins will save your neck at almost any problem arises in online marketing. Making your site more u
Video marketing is the form of interactive video presentations, content where difficult concepts are explained in easier terms, and other video formats provide new, interesting ways for companies to get more from their marketing plans Here are six reasons why video marketing and presenting content well matters more than ever. 1.Quality Video Presentation Separates Pros from Amateurs In an age when many people are producing video content on their iPhones or Android devices and uploading it straight to YouTube with minimal editing, there’s still a profound difference between Pro and Amateur content online. For any brand to stand out, not only must they offer professional-quality video with consideration to video angles, audio and visual editing, and lighting, but it needs to be
Copywriting is not exactly the work of literature at its best, but it still demands the same level of creativity and effort. As a matter of fact, sometimes it’s more difficult to create premium brand content in a few simple lines than to write an entire novel. No matter how prolific or skilled you might be, you are going to face creative droughts sooner or later. In such circumstances, the only way out is to identify new sources of inspiration and do your best to freshen up as soon as possible. This is a challenging process, but we want to help you get over it. If you are interested to learn how it works, keep reading to see five ways to find inspiration for writing product advertisements. How to Write Amazing Ads Before you see the sources of inspiration, you need to understa
Online [digital] marketing is essential for all businesses irrespective of their extents. Online selling has confirmed to be an essential means for businesses. If your business needs to implement or advance the current digital selling tactics, you ought to ensure that the method is productive irrespective of who is doing the process. Whether it’s your in-house team or an outsourcing agency. You should ensure that you hire the best online marketing agency for your website. Choosing the right digital marketing agency or SEO Company in Singapore can be quite challenging, that’s because there are several agencies on the market that promise what they can’t deliver. So to help you get the right agency, here are some factors that you should consider when hiring an online marketing agency.
Digital Marketing is an inevitable part of your business. It gives you greater exposure and lets you turn your small business into a recognizable and authoritative brand. Your site, blog, social networks, email newsletters, mentions on popular industry blogs, and customer reviews on business review sites indicate your credibility and build trust with your target audience. Now, the question is- who are the gals handling your online performance? Many businesses dream of keeping their marketing efforts in the house. Such teams are solely dedicated to you and their only goal is to keep your online reputation consistently good. However, you cannot hire one or two people to manage your entire digital marketing strategy and expect them to achieve stellar results. Digital marketing is complex
rThe Google report shows that six out of ten people would rather spend time watching online videos than television shows. One of the primary reasons for the preference of online videos is that you have control over what you watch, which is not in the case of TV shows. Furthermore, you also get a chance to watch what you love over and over again. Today, it is incredibly easy to produce videos, and you do not have to spend months to come up with a video. You can get your first video online within a single day by making use of free animation software. However, you cannot get a breakthrough result without having the right strategies in place. Many other videos are competing for the same viewers that you want for your video. Explainer videos can get you tons of leads and sales without sp
The entrepreneurial journey every business owner goes through is both exciting and liberating. That said, it takes a lot of work to ensure present and future success. Marketing is one of the things that entrepreneurs can invest in to ensure a steady growth in a highly competitive market. However, when resources are limited, marketing is the last place anyone will think of spending their money, especially when the business opened just recently. When business owners need money to invest in marketing, it is always a great idea taking a small business loan, like the ones offered by Camino Financial. Small business loans, as the name suggests, are loans that are specifically designed for those businesses that might be small in size, but huge in potential. The loan can be used to fund d...
The marketing landscape has become completely revolutionized with the birth of the internet. The way humans can communicate on has completely changed, and this also creates new preconditions for communicating with your customers and target audience as a company. Unless you’ve been living under a rock for the last decades, you know that the internet has greatly revolutionized the way most companies communicate and market themselves. The traditional communication mediums such as television, radio, and print still exist and are still used by companies, but the fact is that more and more companies are abandoning the traditional mediums in favor for digital alternatives, known as digital marketing. And it’s not that traditional marketing doesn’t work, it’s just that it is ineffectiv
For many years, many B2B marketers have been trying to find the best ways to assure success. The LinkedIn platform has been a preferable professional networking site in one place. It is said that with the help of the LinkedIn tool, the B2B success rate is possibly higher. Is it true? Of course, there is a prevalent way to get the lead from the LinkedIn platform. So, how do you get around with LinkedIn to get your quality leads? Here are some tips on using the LinkedIn platform for your business. Understanding how LinkedIn works for your leads If you have been questioning about LinkedIn automation, then you need to know how it works first. Linkedin works for B2B leads. Well, most B2Bs are using social media to reach out to their potential partners. But when it comes to effectivity, Li...
Do you track data? It's safe to say that with the birth of the internet, the marketing landscape has been completely revolutionized. As a matter of fact, the way we humans communicate with each other has been impacted greatly. And therefore, the way brands communicate with their customers has also had to change as well. Today, if your business is nowhere to be found on the internet, you are irrelevant to the world. Furthermore, if you are not actively making online marketing a part of your marketing strategy, you are missing out on tremendous opportunities of reaching your target audience and increasing awareness about your business. Which, as you know, ultimately drives more business. The internet has laid the foundation for an array of different marketing methods and tactics. He...
The “problem” of customer experience and satisfaction is a multifaceted one, and there is no single solution that will allow you to appeal to the modern customer and build unparalleled loyalty. You need to approach CX from all aspects of modern business, and modern brand-consumer interaction in the online and offline world. This will help identify the key elements that drive CX and create a network of actions and features that will allow you to improve customer experience over time. One of these features is your website, and more specifically, its loading speed. No matter if you’re running a multi-location business such as a franchise or if you’re operating from a single location, your online presentation needs to load quickly in order to retain the visitor’s interest, reduce your bounc
Global travel and culture is big business – but not every firm in this financial ecosystem has billion pound budgets. In fact, every Virgin, BA and Sandals is supported, complemented and challenged by thousands of smaller businesses which play vital roles in offering modern travellers and cultural tourists the types of deep and diverse experiences they demand. If you’re carving a foothold in the latter category, you might not have a massive budget to let as many potential costumers as possible know how outstanding your offering is, so you’ll need to think of novel methods to spread the word while getting maximum bang for your buck. With that in mind, here are five clever ways to market your travel and culture brand. Niche activities Sometimes developing a niche is a great
If you want to make sure that people read your business emails you need to make sure that the readability of the typography is optimised. In simple terms, this means that you have to choose the right fonts and colours for your emails. You also need to think about the best font colour for business email. Making the wrong choices could mean that your emails go unread. So how can you ensure that you make the right choices? Be careful with colour in your email fonts Let's start by looking at the main topic of this article; the colour of font that you should use in a business email. The main thing to remember is that readability is key. For this reason, it's usually best to use black or dark grey for fonts when you are writing a business email. Of course, this does not apply if you ...
Pink Floyd has given the world the ultimate marketing strategies - Money, Time and Us & Them. And that’s just one album. The one thing that they didn’t add to this mantra is Technology. Two decades into the twenty-first century, and with ever-advancing technology, the gradual, time-consuming process of marketing your business is being taken over by technology for good. Automation is the new black of this era and marketing is not untouched by it. So if you are still dependant upon manual efforts for it, it is time you take a look at the following tools that can automate marketing for you to focus upon other things. HubSpot If you are even remotely related to marketing somewhere then it is highly unlikely that you haven’t heard about HubSpot. Termed a
Where the world has shrunk into a global village, the online market grows even bigger. The popularity of e-commerce stores is also increasing day by day among customers as well as young entrepreneurs. Making an e-commerce website is not difficult in today’s tech-savvy world. However, once you have set up your web store with all the necessary elements, there are two things that you need to do. Firstly, you need to impress the visitors and convert them into buyers. And secondly, you need to make sure that your online customers are happy and satisfied, so that they return to your e-commerce store again. This comes down to customer retention. The question that arises here is it important to retain customers? While it is easy and relatively cheap to set up an online store, it is als
In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most effective tactics is content marketing, and especially blogging. Blogging can enable your company to reap numerous benefits, such as increased traffic, high-quality backlinks, higher search engine ranking, and it can enable you to create more leads and sales. And the numbers tell the same story. For instance, 61% of consumers have said that they have made a purchase based on a blog post they have read. Quality content can not only boost your SEO and visibility, but it can also est...
From social networks to newspapers and billboards, there are so many options open to marketers these days. The number of platforms where brands can connect with new audiences appears to be steadily growing – with many using a mixture of all of them as part of a wider strategy. Affiliate marketing is one of the most up-and-coming methods of promoting a product or service – crucially, because it’s all about paying for proven results. It’s used to great effect in the online gambling industry, but also by many retail giants. Affiliate marketing in online gambling Just over 1.6 billion people gamble every year across the world. It’s one of the most popular pastimes on the planet – and only 56 countries worldwide that strictly prohibit gambling with the rest either legalising land-b
Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we? This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this
E-commerce, the fastest growing sector of modern times, demands special attention. Who would not want to buy their favorite items in just one click rather than visiting the traditional physical stores providing limited options? This is the power of convenience provided by online retail to its customers. A wide variety of products from highly renowned brands stacked up price-wise to fulfill all your needs is what makes E-commerce websites so alluring. Plus, you don’t need to roam around to find what you need. All of it is at your fingertips and a mere scroll would open up the biggest assortment of products. A huge number of E-commerce setups exist today, but only a few of them are able to do what it takes to appeal to the consumers. This has made the competition brutal. In order to ge
Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, allowing stronger lead and prospect engagement. The more engagement you have with a potential customer, the more opportunity there is to qualify them and eventually close the sale. Of course, telemarketing isn’t easy, and you can often be met with a lot of rejection. That’s why investing in software for effective B2B telemarketing results can ease the pain of struggling with telemarketing efforts. A sales engagement platf
History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed
E-commerce is one of the most rapidly increasing business models in the world. How is that? Let’s back up this claim with some facts. In an estimated global population of 7.7 billion, 25% of this whopping figure shop online. This exponential rise in trend will hit the enormous 2.14 billion mark of the world population by 2021. Amazing! Yet another interesting fact is that e-Commerce sales would amount to 13.7 percent of the total retail sales across the world in 2019. Tracking the growth trends, e-Commerce sales will occupy a whopping 17.5 percent of the worldwide retail sales by 2021. These figures are good enough to support our claim of the fastest growing business model today and the years to come. But today, we are not here to discuss the rising importance of e-Commer
When you want a website to rank high in search engine results, you rely on SEO methods. Getting more backlinks is an important element of that strategy. For that purpose, you write guest blogs that feature your links, and you get traffic from bloggers who liked your posts as an authority source. Google sees you as an authority when you get many backlinks. But backlinks can be bad, too. If you’re getting them from irrelevant or spammy pages, they drop your site’s authority in Google’s eyes. That’s why it’s important for you to perform a regular backlink audit. We’ll teach you how to do that. How to Perform Backlink Profile Audit First, Get the Links The first thing you need is a complete list of links that lead to your site. Don’t worry; this part is easy. You’ll just use a ba
No matter how big or small, businesses need a search engine optimisation (SEO) strategy that focuses on their geographical location. Local SEO helps them to reach out to prospective customers in their area. This way, any time someone types ‘plumber near me’, all the local plumbing companies with an online presence will pop up in the search results. Here are five local SEO tips for growing your brand. Links and Citations Links and citations are online references to a brand. Whereas links point directly to a company’s website, the citation mentions its NAP (Name, address and phone number). It is essential that these details are the same everywhere on the web. Old and outdated contact information should be scrapped and replaced with new information to ensure NAP consistency. This i
Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company that offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will be...
Sometimes, developing a marketing strategy for an upcoming industry event can feel as though you’re experiencing déjà-vu. It feels like you’ve done the same planning a thousand times over, and at this point, you’re not sure how to tackle the next display booth in a way that feels fresh. Even if it’s your first time exhibiting at a trade show, it’s not too soon to think outside of the box when it comes to event marketing. Guerrilla marketing relies on innovative, unconventional tactics that are meant to surprise audiences and supply maximum exposure to your services or product. It doesn’t usually cost much to execute guerrilla marketing. It allows you and your team to be as creative as possible, and publicity and awareness for your brand will snowball. Guerrilla tactics are mo
Big data has for some time become prominent industry-wide in economic decision making. The ability to analyze large amounts of data and find buying patterns, consumer trends and future needs critically affect how businesses respond using predictive analytics. Deep data, however, takes large subsets of information that data scientists will use to narrow the scope of analytical findings based on the relevancy of useful data while understanding what parts to discard. The process focusing on a specific demographic that helps improves the accuracy of determinations. How Big Data Influences Deep Data There are few corporations that have the infrastructure to analyze deep data. Most data scientist jobs in London are found in prominent financial institutions. While there are dozens of sites...
All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector or retail, the introduction of digital media has reshaped the way businesses design their narratives, engage with customers, develop products, and look to generating value for the overall economy. Every legacy business that came in the pre-Internet era are now facing this challenge – How do we embrace digital media to improve audience engagement? Inability to adapt to this new environment which centers around unlearning accepted paradig
It’s not easy to make an eCommerce website, as there are several things that you need to consider relating to everything from user engagement to website performance. Setting up a normal business website is a complicated process, so when it comes to setting up an eCommerce store you’ll be faced with harder challenges. You should know that eCommerce websites aren’t solely built for showcasing and promoting your brand online, but also for making shopping easier for consumers. Therefore, you must focus on ensuring that your eCommerce website is not only easy to use but also intuitive to gain more sales. Modern-day eCommerce stores must also offer the best payment API solutions so that it’s easier for consumers to make payments. So, let’s look at all the crucial elements you should consi
Handling a business is not as easy as people might think. A business owner needs excellent organizational skills to manage their network and release their products on a much wider audience. One of the strategies to help accomplish this goal is the rise of lead generation that helps get the job done where businesses thrive on the trend of social media junkies and inspired entrepreneurs. Network marketing comp plans have been proven successful as a method done by businesses as it gives the most efficient and ever-expanding information to look for. There are quite a number of marketing plans available to choose from but here are the best and profitable network marketing plans: Binary The Binary Comp Plan is one of the most common but efficient strategies used by network marketers
What Marketing Work to Outsource and What to Do Internally To outsource or to do it internally? That is the dilemma most marketers are facing. There are factors that force you to outsource some marketing tasks. First off, startups that cannot hire an in-house team find it economical to outsource. However, freelance marketers and professional SEO experts are expensive and not all startups can afford. Established businesses can afford professional freelancers but most of them have an in-house marketing team. This allows them to outsource some tasks and carry out others in-house. What to Outsource 1. Web Design and Site Maintenance Your website is the face of your business. When people think of your brand; your website might be one of the things that come into their minds.
Design plays a major role in enhancing your digital footprint and brand image. In fact, 66% of visitors would explore a website that has high aesthetic appeal than navigating a simple website. Without a second thought, we can say that a beautifully designed website has a remarkable impact on your marketing presence. The significance of a great website design So, how does a visually appealing website captivate your target audience? In light of this, mentioned below are some powerful reasons, why web design is so pertinent to your online marketing. A first impression is the last impression When your target audience comes to your website, the first thing they do is look at how professional you are. It only takes a couple of seconds for users to get an impression of your business. The
Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers onboard. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty. In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and wi
Most businesses don’t have millions of dollars allocated to in-depth marketing campaigns that can span across markets, industries, and continents. In fact, a majority of businesses have a very limited marketing budget, so it’s important to maximize each and every dollar to get the greatest return on your marketing investment. Grassroots marketing is a strategy that virtually any business can use to effectively boost their business’ presence in the marketplace without going over their marketing budget. Instead of focusing on a large audience for marketing efforts, grassroots marketing allows you to start small, with a limited targeted audience. What starts off small can lead to impressive results, taking your business to an entirely new scale. In our comprehensive grassroots marketin
It's 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to stand out from the crowd and well-performed email marketing campaign can help you in doing that. Tracking your email opening rates can help you determine how effective your email marketing campaign is. If your subscribers aren’t opening your emails then there isn’t any way to proceed. Poor email CTR is not going to help you anyway hence you must work hard on boosting the rates. I have featured a few tips which will help you in building better s
You must know that conversion rate optimization (CRO) remains the "#1" objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here's the test… Do these conversion streamlining strategies ensure the traffic of new clients to your site? Well… the answer is NO! The greater test is that these strategies alone will never enable you to hold your current clients with the goal that they stay loyal and keep on returning. In case you are seriously considering increasing conversion rates this year then you have to add coupons to your CRO strategies. Why? Because 91% of customers lean toward returning to a retail site whenever offered a coupon. What's mor
All businesses aspiring to boost their online presence must conduct a website audit. A professional website audit is effective in identifying issues with website architecture. As such, sites are able to understand clearly where to make the necessary changes to enhance technical site performance. In this context, you must know that the website auditing process would be including User Experience, User Engagement, Functionality, Traffic, Website Performance, and Site Health. A comprehensive and meticulous website audit would be effectively discovering existing discrepancies on your website that could lead to Google penalties. We know that penalties would be adversely affecting the SERP rankings of your site. Moreover, a thorough website audit would be examining how vulnerable your website ...
More than 60% of U.S consumers with internet access now shop online at least once a month, according to Invespcro. This means that as an online vendor, your possibilities are limitless. Successful e-commerce businesses such as Finch Goods, Common Projects, and Tactical started from scratch, but through savings and strategic growth-oriented strategies, they have grown into multi million companies. While operating an online business, starters experience various drawbacks, such as dealing with international currency exchange, which can reduce profits. By thinking outside the box and realizing that no dollar is too small to save, you can beat these challenges. Here are top streamlining tactics that online merchants can use to save money. Using online money transfer companies Currency exc
Along with a number of LMS marketing methods these days, PPC is one of the most popular and fruitful options. You pay. Get users to your landing page. Convert. Bingo! Money-money everywhere. Well, only if it were all that easy. PPC takes less than a second to read and a half-life to master. While you might be thinking that you’ve set your campaign right, the results might take your breath away (like, literally). And then as money is on stake, it’d hurt more. So, what to do? What’s your best bet? Stay with me here. I’m talking about some of the most common LMS PPC mistakes that would be costing you leads. Common LMS PPC Mistakes that are pulling you down! While LMS PPC campaigns can be really fruitful, a bunch of mistakes can always pull you down. To keep you safe from tho
Content is the oxygen to all great marketing and communication with your customers. If you want to get a message out, you need to have content. And you need to communicate with your target audience with the right types of messages that appeal to and resonate with your target audience. Over the years, the way we communicate, whether two-way communication or one-way communication has been revolutionized many times over. In this article, we'll share how to make a free website for a small business. Starting with the written word in books, to the telegraph, to the radio, to the television, and now to the digital era which has opened up an incredible amount of new communications channels and ways for you to reach your audience and convey a message. Blogging, video content, writte...
If you're starting an e-commerce business, you're probably at least considering Shopify, the most powerful and popular e-commerce platform available today. If you're already on Shopify, you know how easy it is to get going on this platform. What you may not realize is that many other partners provide numerous tools that can integrate and work alongside of Shopify, making the platform even more powerful and customized for your particular needs. Here are some of the best Shopify tools: 1. Omnisend Omnisend is the top-rated email marketing platform available from the Shopify App Store. It's easy to see why because this app helps you focus on omnichannel marketing automation. That means you have the ability to build your email lists, test the effectiveness of subject lines and con...
With nearly 55% of the world's total population now active online and 1.92 billion people expected to use their internet connection to purchase something in 2019, the growth of the digital marketing sector doesn't look set to slow down any time soon. Furthermore, the flexible nature and increasing demand of the industry continues to render it a smart career choice. Whether it's a business built around social media engagement, an agency specializing in online ad spaces, or anything in between, a career in the digital marketing industry is undoubtedly fertile with a number of attractive benefits. Advantage of the Digital Sales Gap Though global societies have become ever increasingly connected through the world wide web and the youngest members of the adult population have never known
The latest video technologies allow companies to interact with a wide range of audiences, like never before. Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem. The latest video technologies allow companies to interact with a wide range of audiences, like never before. Below are some of the most effective ways video technology can help your online business. Create a Greeting Video A greeting video is a perfect solution if you want to introduce yourself, your business and the products and services you have to offer to other people. A short video can help to break down many of the barriers that exist between you and your audience, which is not always easy to do online. Your greeting video ...
To optimize your marketing process and ensure it is as effective as it can be, take these small steps in revisiting your procedures. After a while, marketing becomes a well-oiled machine. You have your strategy in place, you get comfortable with your tasks and your processes seem to run themselves. However, settling too far into autopilot can be devastating to your efforts. That's why it's essential to check back on how you're approaching the marketing game. Examining if your process is working can help you adjust pieces of your plan. Approaching just fragments of your strategy allows you to revamp certain aspects without starting from scratch. To optimize your marketing process and ensure it's as effective as it can be, take these small steps in revisting your procedures.
Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Sure, big players in the online marketing game in cities like Toronto might want to give the City of Angels a run for its online marketing money, but Toronto is in Canada, so no big deal, eh? For those of you that have recently moved to LA for the burgeoning tech market, we’ll also touch on some great places to visit; hey, it’s not all about the “likes”, “shares” and “follows”. At some point, you have to step away from the screens and experience life, so that you can then post it on your favorite social media site. Wait, I gues
The number of desktop users has reduced significantly in recent years giving way to mobile devices. 90% of the time spent by consumers on their mobile devices is on apps. Thus today mobile applications dominate the ways in which people consume digital information and your marketing efforts should take this into consideration. As web applications are no longer sufficient to run a business successfully mobile app as a marketing tool seems to be the right choice for your marketing strategy. IOS application development services will be of help when it comes to the design of the consumer-centric application to market your goods or services. Developing a perfect application is a tightrope walk. A successful app is an excellent combination of what a consumer needs, business goals, and techno
In this millennia, an estimated 51% of people have access or at least have used the internet. While roughly 61% of humans globally own or use mobile phones. Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased. During the 90’s and early 2000s, various digital mediums were best put to use by the application of different advertisements and marketing. However, these days, digital marketing strategies are needed by those who are using the internet in promoting what they do and have on the web. The use of digital marketing is at its all-time high due to the constant use of social media and other internet outlets. Not incorporating this very proficient style of marketing could lead you
If you want to create great projects on the internet, Dynamic Edge might be for you. The Veloce International team had the opportunity to try Dynamic Edge's hosting solutions and will share some of the features of Dynamic Edge hosting in this article. As a business owner, you stand in front of challenges every single day. One of those challenges for business owners is their website. Websites are getting a bigger and bigger importance for businesses today. In fact, for many businesses, their website plays a central role in their business model. At the same time, there are many different challenges and things to keep in mind when it comes to managing a website. If your website isn't working the way it should, you can be sure that you will lose customers, and therefore, it is crucial th...
Let’s face it. A great deal of content published on the web remains without attention when it comes to comments, likes, links, and especially shares. Why is it so? Statistics show that the average person is exposed to around 5,000 ads and brands daily. As a result, getting someone to notice and share your post is a tricky task. What does it mean? You have to create indeed valuable content to stand out from the rest. Improving the social share statistics is a complicated process that requires not only skills but also patience. Although there is no precise formula for success, a proper combination of high-quality content and appropriate content marketing strategy might help. Here are some tips for you to consider: 1. Add social media share buttons (Taken from https://w
Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or advertisement service can offer your business. With over 1.5 billion websites out there on the internet, it is more important than ever before to have one that grabs the viewer's attention and holds it long enough to get your message across. Here are the ways that you can ensure your website has the best chance of being seen by the biggest percentage of internet users. Concentrate On Search Engine Optimisation What is the point of having a website if it isn’t in the top
If one of your landing pages, or your website in general, is getting a lot of traction lately, but the traffic isn’t converting into leads or sales, there’s no reason to panic. But it could be a sign that you need to be taking conversion rate optimization seriously and start looking for solutions. Unless you address your conversion issues, all that good traffic will be going down the drain and your efforts will be in vain. And if you really want to turn your conversion rates around, you’ll have to consider doing more than some simple A/B testing or trying different button colors. Here are a few essential CRO tips that will help you maximize your traffic. Take a Look at the Competition If you notice that one of your competitors is doing particularly well, it would be wise to look at w
Having the ability to record and save your Skype video calls can be very useful. Not only will it let you save personal calls with friends and family, but you could use it to save any important business meetings or work conversations that you may have on the platform. The best part is that there are actually three types of ways that you can record and save video calls on Skype nowadays – so you can choose which one you find most convenient: Skype’s built-in call recording feature In Skype version 8 a built-in call recording feature was introduced to the platform, allowing users to record and save video calls without third-party software. That makes it a convenient option that also benefits from being easy to use. Essentially you can use the feature while you’re on any
The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma
SEO is an important aspect in an online marketing strategy because it is responsible for getting the visibility of a website to a higher position and keep it above all your competitors. With the effective SEO marketing, one can Increase website visibility, user traffic, conversion rate and return on investment. As part of any digital marketing strategy, Web Marketing 123 - Types of SEO is essential to take your business to customers through online platforms. Effective marketing demands it. But what is the optimization of a search engine? A collection of tools and professional practices that help your website get a better score on search engine results, which generates more traffic to your site and, potential for business growth. Network Marketing Optimization Network Marketing is ...
Although selling at Amazon FBA is not about space science, it really is something that has its degree of complexity and also meets many rules to pay attention to, but with practice can be mastered to perfection. In the continuous years, I have been experimenting and generating income in this platform, consistently and permanently. I have accumulated knowledge of a great number of details that I have decided to share with the Journal Review - Amazon FBA Research to fulfill salespeople objectives and make the most of the potential market of approximately 240 million active buyers represented by Amazon. The mistake done by Amazon FBA sellers are sometimes a bit obvious, in which equally we all fail at least once in our career to become successful sellers. The common mistakes of Amazon ...
Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. If you think this thoroughly, you’ll understand that content is the single most important element of a marketing strategy. Without it, brands wouldn’t be able to communicate their message, engage with their customers, or showcase their product’s benefits. Regardless of your business type, your content marketing game should rock, meaning that you should develop a content strategy that differentiates your brand from the rest. Info
Running a blog can be challenging to say the least. You’re expected to write on a regular basis, and not only that but you’re also expected to produce amazing, high-quality content. Of course, not everyone is born a writer, and developing good blogging skills takes time and energy. When starting out, no-one is an expert at writing, but over time, you improve and start writing more quality blog posts that effectively grasp your audience’s attention and gets them engaged in your copy. But what is is the make a great blog post.. well, great? And what is the recipe for creating amazing blog posts every time? In this article, we share 5 tips to write more engaging content that keeps your audience glued to your post, and makes them enticed to read more. But before we dig in
The growth of your online business is connected to everything online. Your online presence, your website traffic, how people perceive you online, etc. is all that will take your business to the next level. We have penned down some growth hacks for your online business that you will find useful. 1. Web Design Online business is all about your online reputation. If your customers find it easy to navigate through your site and shop your products, they will come back again and again. If your website is too complicated and the design is not really good, visitors may not even shop from you, let alone come back. You can take help for any good web design agency in this regard. 2. Build Your Brand The first thing which is essential for any business is a brand name. You need to build your br...
E-commerce sites are the order of the day. The competition is huge and the number of new sites getting started every other day is phenomenal. The reason for this outburst is the increased reception and acceptance of people towards these e-commerce sites. More and more people have started to place their trust in them and buy products, including the ones who need heavy investments. A recent survey suggests that nowadays people find it more convenient to sit within the comforts of their home and have a vast line of options displayed before them so that they can choose and buy what they like. Incidentally, the boom has not been restricted towards the customer side only. If it were so, due to the increased amount of traffic, the websites would crash as they would not be able to bear a...
Most successful business owners start their business with the creation of an ideal-customer profile for their sales models. These business owners often have their marketing and sales departments work in close sync with each other to use quiz makers. The quizzes allow these teams to capture the contact details of their prospects. By capturing the contact details and creating an ideal customer profile, business owners can target the right individuals for their sales and marketing campaigns. There are two great methods of gathering leads or integrating a lead form in a poll created with a poll maker, and integrating a lead form in a quiz created with a quiz maker. In this article, we'll focus on quizzes, as they let you qualify the lead better with multiple questions. Benefits of Cre
More conservative, traditional marketing techniques, like print advertisements and in-person endorsements, can have a lasting effect on audiences. However, despite being a newer addition to the marketing world, video has become an increasingly important medium for marketers to communicate with their audiences. Video is already being utilized by marketers from all types and sizes of businesses. Companies like Phoenix Production Services, a company centralized in Phoenix, assist businesses in strategy and video production that positively reflects their brand. Consumers are well-accustomed to seeing video marketing content, whether they realize it or not. This type of video actively appears on their Facebook home pages or before videos on YouTube. If you are a marketer looking to gain
Anyone that runs a business website knows how important it is for the site to be optimized so that it attracts traffic, generates leads, and converts visitors into customers. So, what does website optimization mean? Website optimization refers to all the technical and marketing methodologies used to attract traffic, engage visitors, and convert them into buyers or prospects using a clearly defined technique which meets a number of pre-defined objectives. And because website optimization incorporates a vast array of skills spanning across multiple disciplines, having the perfect website is not an easy thing to achieve. However, Google, as well as other search engines, have certain factors that they regard highly. By working on these components and enhancing them, you will achieve a bett...
Would you like to become an accredited floral designer who creates beautiful arrangements for others? It is an ideal career path for artistic people who want to provide an important service in local communities through heartfelt moments or fashionable flair. The floral design business is always in demand, and if you have a passion for flowers and designing, this may be the perfect career path for you. Be your own boss and do something you absolutely love is something that many people aspire to do. Here are three critical steps that will help you learn how to become an in-demand floral designer and business owner. Step One: Identify Your Personality Traits Do you have what it takes to be a floral designer? Here are a few personality traits you need: Artistry: An artistic trait...
Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don't know why that is? If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues. Have a look. How Website Speed Impacts Your Business? Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages. No doubt these are important too, but if there's one factor that alone can make or break your online business, then it is website speed. Did you know that a
Marketing is often divided into online and offline marketing, united in the goal of reaching your target market and bringing them to your store or website. Seeing them as separate projects can lead to divided efforts as you try to manage them separately, and it certainly leads to much more data to be analyzed. However, it doesn’t have to be this way. Here are a few tips on how small businesses can combine online and offline marketing effectively. Cross-Reference and Cross-Pollinate When you send out mailers and postcards, reference your business’s website on the printed materials. Your newspaper ads should include your website and social media profiles. Share offline marketing efforts like trade shows and seminars via your social media accounts. When you’re at trade shows, hand out busin
If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a part of Digital marketing. Also, digital marketing encompasses and leverages all digital channels to promote goods and services of a business that you desire to buy. As the use of digital marketing is increasing day by day so, most people are opting for digital marketing as a career choice. If you are also willing in the career potential of digital marketing, then below are the suggested learning paths for you to learn in digital marketing. Also, following thes
The business world is fast-changing with most businesses opting for the online business platform due to the numerous benefits. These include the ability to reach a large number of users at the click of a button. This is due to the new technological advancements--which continue to impact the culture, relationships, and efficiency of businesses. As a result, most people rely on online marketing tools, basking in its effectiveness when it comes to sales conversion. You worked hard to build these sales, don’t make marketing mistakes that cause unsubscribes and kill your email marketing campaign! Email marketing has gained ground as one of the commonly used online marketing tools. It now holds a great role in consumer targeting. Not only is email marketing inexpensive, it has been proven
You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more traditional forms of marketing. Don’t give up yet. Most content marketing failures can be contributed to one of eight factors. Sometimes, it’s a combination of these things. Take an honest look at your digital marketing efforts, and see if you recognize any of these. 1. You’re Being Too Impatient Good content marketing efforts take time. If anyone tells you differently, be wary, especially if they are trying
The landscape of content marketing is drastically changing and vlogging is quickly becoming the in-thing for millions of marketers across the world. There is so much you can achieve by combining your content with quality videos and the best thing is that this does not cost much when compared to other modes of marketing. However, as you embrace this effective marketing method, it is important to understand how things work in order to reap big and reach out to the ever increasing number of YouTube subscribers across the world. One of the key features you will need to understand is how to write effective SEO-friendly YouTube video descriptions, title, and relevant tags. As a marketer, your customer acquisition largely depends on Search Engine Optimization but this must be done profess
YouTube is undeniably the video sharing platform of this era. It is the second largest search engine in the world, and in recent years, its growth has exploded, much because of the increased demand for video content from consumers. Today, you probably find yourself watching more video tutorials instead of reading, more videos from influencers within your space, and everything in between. And most likely, you probably find yourself on YouTube most of the time when watching. With its huge database of video content, there’s essentially video content about anything and everything, as long as it complies with YouTube’s rules. Humans are visual creatures, and so it’s not very strange that we now consume video content more than ever. The fact is that humans have always been visual cre
You try to do something but not sure how to do it. What do you do? More and more, you’ve probably found yourself turning to YouTube for an informational video in order to learn how you do it. In fact, chances are, in recent times you’ve found yourself consuming more video content than you’ve done before. You’re not alone. In fact, video marketing statistics tell us that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, on platforms like Facebook, YouTube, Netflix, and other platforms where video content can be consumed. Moreover, 85% of people say they’d like to see more video from brands in 2018. Unless you’ve been living under a rock for the last couple of years, it has been difficult to miss t
Wondering how you can repurpose blog content? Back in the days, blogging used to be much easier than it is today. Of course, if you just recently started out blogging, you’re quite fortunate, because you’ve never experienced the huge competitive contrast. Now, I am generally no person who romanticise the past, but it is safe to say that it was a lot easier gaining traction and succeeding with blogging a few years ago. But that doesn’t really come as a surprise, does it? More people than ever are using the internet, and more websites and blogs exist on the web than ever. In fact, in 2015, more than 2 million blog posts were shared every single day on the web. You can expect that number to be much higher today, and that it won’t be slowing down anytime soon, either. As a
4 Effective Tips for Getting More Visibility for Your Blog It takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand. When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers' enthusiasm, resulting in the writer abandoning their idea. What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work. 1. Create Captivating Content with Viral Potential “On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago
Web hosting is one of the basic foundations of a successful website. Without the backing of a reliable web host, you would not be able to make it big in the online world. As such, one needs to research and put in a little effort before selecting a hosting service provider for their website. A good web host will ensure that your site is functioning smoothly at all times with no or minimal downtime. It will ensure that your site enjoys faster speed, which will help you rank better in the search result. It will provide you with the latest technologies that are needed to keep your site up-to-date. Moreover, it will protect your website from security threats such as spam, virus, malware, and others. A low-quality web host, on the other hand, can cause a lot of issues that could hurt your ...
In today's marketplace, every content creator strives to be better than the other. This competitiveness is good because it makes us step out of our comfort zones and act like we should act. Entrepreneurship is not easy. You chose it, now assume it. To be successful in today’s digital marketplace, your content must shine. In today’s post, I’m sharing 15 insightful content creation tips that’ll help you attract more relevant visitors to your website. Pay attention and apply! 1. Quality is King You should always focus to produce and distribute quality content. That’s the number one rule of digital marketing. To produce effective results, the information you transmit to the world wide web has to be qualitative. You can spot the differences in the quality of content when you look for
Curious about the different digital marketing types? Digital marketing is a large word which houses a large number of marketing types and activities. Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use? In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.) Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar
Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words". I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say? In theory, it’d say quite a lot, right? This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly. An equation could look like this: 1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million. And all of that makes sense, with the fact that humans are visual creatures, in mind. Just look
Curious about the online marketing benefits? The number of internet users has skyrocketed since it first came around. In 2017, it was estimated that 3.58 billion people were using the internet. This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet. For marketers, one might say that the internet has completely turned upside down on the marketing industry. When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable. Until you realize that marketers only trade on one thing: attention. Everything you do in marke...
Want to improve your email marketing performance? How many times have we heard that something within the marketing space is dead? Print ad is dead, television ads are dead, radio ads are dead… and so on. Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies. Why is that? Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it. So what’s the reason that we time and time over hear that email marketing is dead? Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be