Online Marketing

11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing EmailWriting marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers.You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place.Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
13 Top Ways To Drive Traffic To Website

13 Top Ways To Drive Traffic To Website

Online Marketing, Tips & tricks
13 Top Ways To Drive Traffic To Website(adsbygoogle = window.adsbygoogle || []).push({});Building a website is an art and driving traffic likewise. There are tons of different ways in which you can increase your website traffic with. Some are a bit tricky to master, some cost money, some demand hard work, some only take a few seconds.In this article, I thought I'd share with you a list of 13 ways to increase your website traffic. It's a mix of paid methods, common methods, less common methods. What they all have in common, however, is that they drive traffic to your website. 13 Top Ways To Drive Traffic To Website 1. Content is king when it comes to increasing traffic to your website. Therefore, you should publish new content often while providing value with the con
Top 5 Ways To Market Your Business Using Social Media

Top 5 Ways To Market Your Business Using Social Media

Online Marketing, Social Media Marketing
Top 5 Ways To Market Your Business Using Social Media(adsbygoogle = window.adsbygoogle || []).push({});The most important aspect of social media marketing is understanding your audience dynamics. Generating a sense of need for the product is one of the most effective ways to market your product/ service on social media.y sourcing fresh and relevant content you can attract your target audience.By sourcing fresh and relevant content you can attract your target audience. It is also important to keep in mind that the average social media user doesn’t devote more than a few seconds to a post - which is why call to actions are necessary, as well as appealing and eye-catching content.In this article, we'll be providing you with the Top 5 Ways To Market Your Business Using
Free Ways to Increase Traffic To Your Website

Free Ways to Increase Traffic To Your Website

Online Marketing, SEO
Free Ways to Increase Traffic To Your Website(adsbygoogle = window.adsbygoogle || []).push({});Before I go more into detail about some of the free ways to increase traffic to your website I thought I'd share a disclaimer first: There's no such thing as really FREE. Everything cost something. Yes, this is free when it comes to cash but you have to invest something and in this case, it is time and time is money. Invest your Time and get money as an outcome.  1. Participate in Forums You should participate and be active in online forums but not just any forums. Relevant forums to your niche where people are spending their time. Give answers to their problems or give them some tips. The most important part is that you actually engage with people in your niche.  You
5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing
5 Highly Effective Paid Ways of Increasing Website Traffic"How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic.How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click
Can Video Marketing Gain you More Customers?

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing
Can Video Marketing Gain you More Customers?(adsbygoogle = window.adsbygoogle || []).push({});Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it?In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends".Here's an overlook on how the ROI of video marketing is changing, from MarketingLand.According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%!So by the stats of
How to Strengthen Your Customer Relationships

How to Strengthen Your Customer Relationships

Business, Online Marketing
How to Strengthen Your Customer Relationships(adsbygoogle = window.adsbygoogle || []).push({});Customer relationships is what drives your business. With great customer service, you can differentiate your company from your competitors.The reason why customer service is so important for businesses is because the customer relationship is often the only contact the customer have with the company.  Obviously, customers are essential to any organization so treating them good and making them fall in love with your business can make them returning customers over and over again. Some customers are spending hundreds or even thousands of dollar as customers each year and the customer relationship is what is going to have a huge effect on if they're going to become returning custom
How to Market a Product to Attract Media Attention

How to Market a Product to Attract Media Attention

How-To, Online Marketing, Social Media Marketing
How to Market a Product to Attract Media Attention(adsbygoogle = window.adsbygoogle || []).push({});Getting media buzz can help generate huge results and if you succeed with creating a marketing campaign that is worth spreading on media, you can get great results. But how do you do just that? The big thing radio/TV stations (which will be our main media sources in this article) discuss when it comes to featuring products/businesses is, “What’s in it for the viewer?” You need to prove that you have something that benefits a large number of their television viewers. When you write your press release, make it sound like you not only have something beneficial to people but you can also share knowledge and information beneficial to viewers. Television stations don’t want to pu
How to Make Sales With Discounts and Special Offers

How to Make Sales With Discounts and Special Offers

Business, Instagram, Online Marketing
How to Make Sales With Discounts and Special Offers(adsbygoogle = window.adsbygoogle || []).push({});Discounts and special offers have long been an effective way for businesses to make sales. Customers absolutely love the feeling of making a great deal and saving money (even though they are spending). This is why discounts and special deals are very effective when looking to make sales.A lot of business often do their social offers wrong and this is why I though it'd be a great idea to write an article on How to Make Sales With Discounts and Special Offers.The university of Chicago has reported that sales and special offers leads to a 24 percent boost in performance, so why wouldn't you use it? Why you should offer discounts: Discounts have many perks. it can be
7 Ways to Build Your Email Subscriber List

7 Ways to Build Your Email Subscriber List

Business, Online Marketing
7 Ways to Build Your Email Subscriber List(adsbygoogle = window.adsbygoogle || []).push({});According to HubSpot, your email list degrades by about 22.5% every year. The email addresses in your list changes, people hop from one job to another or just simply abandon their email for a new one.This means that you should constantly be working to add new contacts to your email list in order to get better email marketing results.As a marketer, you should see it as your duty to constantly add new email addresses to your list.Therefore, we'll give you some tips and Ways to Build Your Email Subscriber List so you can continue to grow. 1. Prioritize top-quality content The content you put in your newsletters should be one of your main priorities. Your content should b
Smart ways to Get Testimonials and Reviews

Smart ways to Get Testimonials and Reviews

Online Marketing
Smart ways to Get Testimonials and Reviews(adsbygoogle = window.adsbygoogle || []).push({});One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one.Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer.But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa
Why Storytelling is Important in Marketing

Why Storytelling is Important in Marketing

Business, How-To, Online Marketing
Why Storytelling is Important in Marketing(adsbygoogle = window.adsbygoogle || []).push({});It is often that we hear the word storytelling in marketing but what is it and why is it so important?Storytelling is a way of marketing that has shown to be very effective.As humans, we respond to stories. Storytelling as a strategy in marketing goes way back to the beginning of the 20th century and has in fact been getting stronger in online marketing of today.In order to sell a product, you need to tell people why they need it. But that's too difficult to address, because you can't show every individual why they need the product. Different people have different motivations.Seth Godin said: "Marketing is storytelling. The story of your product, built into y
How Does a New Business Build Brand Awareness?

How Does a New Business Build Brand Awareness?

Business, Online Marketing
(adsbygoogle = window.adsbygoogle || []).push({});How Does a New Business Build Brand Awareness?The answer to this questions depends a lot on your audience and the market your brand is in. Be very clear on your WHY- why your business exists, not just getting caught up in only what it does or how it does it. Once you have clearly identified this,  you need to be clear on who your target audience is and what their specific pains are that you are helping solve. Your WHY needs to go deeper that your what - and identifying it will help you think sideways about your brand and how you can express it.For example, say you are a luggage company, maybe your WHY is "empowering the discovery of the world". You can now think about ways that you can empower the discovery of the
6 Ways You can Market Your Website

6 Ways You can Market Your Website

Blog, Business, Online Marketing
6 Ways You can Market Your WebsiteOkay. You've started your website and now what? You didn't create your website so no one can find it.Now you need to come up with some good ways to get website visitors. But how do you do that?People often create a fantastic website but struggle with getting the visitors. You need traffic in order to increase sales and get customers.Therefore, in this article, we'll be listing 6 Ways You can Market Your Website on.  1. Search engine optimizationSEO is the key to gaining organic visitors from the search engines. This includes Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. By working with SEO, you make sure that it is your website that comes up at the top when someone searches for somethi
How Do I Generate B2B Leads?

How Do I Generate B2B Leads?

Business, Online Marketing
How Do I Generate B2B Leads?(adsbygoogle = window.adsbygoogle || []).push({});In this article, you can read about answers to the question "How Do I Generate B2B Leads?" Content marketing is great for inbound leads and also helps generate trust in your expertise. However, it takes time to build up and also relies on your knowledge and marketing reach. The usual marketing stuff such as emails, cold-calling, flyers, etc. may also help but in general due to the difficulty of getting past gatekeepers, the hit rate is usually low while the effort or funds required is pretty sizeable. In general, networking and having word-of-mouth recommendations be it through past clients or friends is still the best B2B leads in terms of quality and likelihood to convert to sales. However, yo
How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing
How To Increase The Open Rate In Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver.So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably:Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you moneyThere´s no point in having a big list of people who don't care about you or your business.Increase your open rate An email should be treated in much the same wa
Unique Ways To Build Brand Awareness

Unique Ways To Build Brand Awareness

Business, Online Marketing, Social Media Marketing
Unique Ways To Build Brand Awareness(adsbygoogle = window.adsbygoogle || []).push({});Awareness should be regarded as the first step on the path to conversion. It, alone, rarely does much, yet without it nothing else is possible. To build awareness, regardless of which tool you use, you have to accomplish two things:1. Relevance. The human capacity to ignore what doesn't matter is stupendous. The human capacity to notice what does, regardless of distractions, is truly impressive. Decades of advertising research have proven again and again that an ounce of personal relevance is worth a ton of GRPs. 2. Passive exposure. This is something even Google has come around to accepting, and they now advise marketers to model communications plans accordingly. The process of conve
How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing
How Do I Generate Leads Through Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});Email marketing is a great way to generate leads but how do you do it?In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the
How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing
How To Sell Products Through Email Marketing?(adsbygoogle = window.adsbygoogle || []).push({});There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products.How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing:Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing
How Often Should I Send Marketing Emails?(adsbygoogle = window.adsbygoogle || []).push({});The answer varies but we´ll try to break it down for you in this article.Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return.Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup
Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing
Tips for Successful Email Marketing(adsbygoogle = window.adsbygoogle || []).push({});Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads.However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone?Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell.This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr
Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing
Does Email Marketing Work?(adsbygoogle = window.adsbygoogle || []).push({});Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however:Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people
How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing
(adsbygoogle = window.adsbygoogle || []).push({});How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...
How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing
How Do I Increase Traffic to My Site?(adsbygoogle = window.adsbygoogle || []).push({});How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic.In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus.So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe
How To Increase Website Traffic With $0 Budget?

How To Increase Website Traffic With $0 Budget?

Blog, Business, How-To, Online Marketing, Social Media Marketing
(adsbygoogle = window.adsbygoogle || []).push({});How To Increase Website Traffic With $0 Budget?With zero marketing budget you need "extraordinary content strategy" which should operate at different numbers/different platforms of user base as you grow. Okay, so How To Increase Website Traffic With $0 Budget? In this article, we´ll be showing you some of the ways to increase website traffic for free.Either get a person with great content strategy onboard, excite him/her with your vision, your obsession to succeed and give him/her equity.Alternatively identify a person/team who wants to work on exciting ideas, sell you idea, gauge their level of passion for your idea, ask them to work with you on deferred payments terms till you get revenue or funding.If you be
How To Brand Your Business On A Budget

How To Brand Your Business On A Budget

Business, How-To, Online Marketing, Social Media Marketing
How To Brand Your Business On A Budget(adsbygoogle = window.adsbygoogle || []).push({});Before we begin, think about what you want people to associate your business with.Once you know that, it will be much more easy to know what you are going to work towards. How To Brand Your Business On A Budget? Get started reading and you´ll find out.Once you know that, it will be much more easy to know what you are going to work towards.How To Brand Your Business On A Budget? Get started reading and you´ll find out.How To Brand Your Business On A Budget? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand i
Ways To Build A Brand For Your Small Business

Ways To Build A Brand For Your Small Business

Business, How-To, Influencer Marketing, Online Marketing, Social Media Marketing
Ways To Build A Brand For Your Small Business(adsbygoogle = window.adsbygoogle || []).push({});Before we begin, think about what you want people to associate your business with. Once you know that, it will be much more easy to know what you are going to work towards. So what are the Ways To Build A Brand For Your Small Business? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand if they see it.There are several ways to create a logo which looks professional. If you don´t have the experience or knowledge how to do it, then there are loads of logo creator that you can hire.Otherwise, there are a lot
How To Get Newsletter Subscribers

How To Get Newsletter Subscribers

Business, How-To, Online Marketing
How to get newsletter subscribersSending out newsletters is something almost all companies do. It is a great way to inform old and new potential customers about new deals or products. Newsletters are documented to help increase sales and that's why it is good to have many people signed up for it, because ultimately the more you reach , the bigger impact you can make. And.. the more people who get your newsletter, the more you will sell.Here are some email marketing statistics so you can understand the power it has:Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat