Online Marketing

While an increasing number of consumers are making their purchases online and using the internet to make informed buying decisions, brands are also increasingly devising ways to engage with them. The internet users are now in billions and this means plenty of opportunities to connect with your targeted audience online and drive them to your website for business growth. With the right website software tools, you can ensure that your ROI is as per your targets and the business is going up. Some of the website software tools on the market are free and some are paid. Each one has its own uses and benefits. Let’s find out the best and easy-to-use 12 website software tools you need to know to boost the traffic. 1. Ahrefs Ahrefs is probably one of the best SEO tools available online. I

The rapid development of technology creates a solid ground for innovations and regularly changes the way we do things. It eventually changes our lifestyles and preferences, creating newer trends in every aspect of life ever so often. Mobile marketing is not an exception. Marketers must follow the trends in their expertise in order not to waste their efforts and reach the highest efficiency. For now, mobile marketing—developing along with mobile devices—moves towards AI, AR, voice search optimization, and so on. So far these are coming to the stage and being integrated into mobile marketing gradually. They still need some time to be applied to their highest potential. Therefore, they are not included in the trends of 2020. Today mobile marketers rely on channels that have proved to

Do you agree that Video Marketing dominates today? If No, then certainly these below-mentioned stats will make you do so, have a look: 87% of the marketers who have a strong presence online use video marketing as one of their most robust marketing strategies to exceed(it was 63% in 2017 and 81% in 2018). Videos have a significant influence on decision-makers, where 90% of the customers believe in the same. People(more than 60%) are more likely to buy online products by watching a video rather than any promotional content. 500 million people watch Facebook videos every day where on Snapchat, the count is 10 billion. 'One minute of video content equals 1.8 million words', estimation done by James McQuivey (a professionalist and a digital marketing expert). With these e...

Content marketing has to do with the creation and sharing of material that will be available to an online audience. This typically includes social media posts, blogs, and videos. Generally, they are intended to create interest in certain products or services. content marketing can go a long way when used effectively, in expanding the horizons of your business. You can choose pretty much any approach you like, as long as it is educational, informative, and, most of all, valuable to the target audience. A lot of businesses/companies already use content marketing to increase their reach and connect with their audience. There is a misconception that it is no longer relevant in 2019, but statistics prove otherwise. Although there is a lot of content published online every day, the best way t

Every business owner needs a personal brand to establish what they stand for. Your personal brand should be unique because this is your chance to ensure your business stands out from the crowd. Effective personal branding is one that accords your visibility, both online and offline. Even though we live in a digitalized world, there are countless people who still appreciate the brick and mortar shopping experience.  The internet provides each business owner with unlimited resources they can use to achieve an effective personal brand. Are you an expert writer who wants to earn money on the side? Freelance writing jobs online gives you the opportunity to put your skills to use.  Use these tools and resources to leave a lasting impression on your audience. Failure to put enough effor

Do you send newsletters and other marketing emails? Then you must care about the quality of your email list – otherwise, all those emails may be ending up in people’s spam folder. But how do you make sure you’re communicating with genuine subscribers? This is where email list verification plays a huge role. Let’s look at the three easy steps you have to follow in order to clean your email list and achieve the best possible results with your email marketing.  Assess your bounce rate and other engagement metrics Start by taking a look at your reports. They’re easy to find in your email marketing platform and they offer crucial feedback on your performance. Here are some key questions to ask: what is your bounce rate? If it’s anything above 2%, you know your email list needs some c

A lot of online marketing specialists are looking for innovative ways to boost the efficiency of their ad campaigns. For instance, companies that have limited budgets make the most out of their PPC activities to ensure that they are not merely flushing money and resources down the drain. So, although targeting a broad audience might feel a bit tempting, the reality is that your ads do not have to reach everyone in all corners of the world.  All you need to have is a well-planned PPC strategy that will allow you to put your message out the right kind of people. What is Geo-Targeting? Local targeting, also known as geo-targeting, is a paid advertising strategy tailored to target an audience in a particular area. This strategy plays a crucial role when creating highly targeted, hig

Writing a good essay has never been an easy task. It requires an individual to know all the essential requirements for the essay in order for them to come up with the best style of writing them. There are plenty of essay formats that can be used to write a quality essay. It is the obligation of every writer to identify the best format before commencing on the writing process. Below are some of the useful tips that can help gain better essay writing skills. Reading other people's essays  Writing an essay requires the writer to have knowledge on how to write better essays that are perfect and eye-catching. They can learn this by reading other people's essays and books. For instance, students can take from EssayZoo prewritten essays and use them as a reference for writing the best es

Content marketing has become one of the most powerful digital marketing strategies for various companies of all sizes and industries. However, when it comes to developing your content marketing strategy, it may seem like a daunting task to decide which types of content marketing to use to promote your business. When mentioning the word phrase "content marketing" most will think about the texts, some about the pictures, some will remember the videos they've recently watched on YouTube. Have you known that one can not only read and watch content but also listen to it and create it? 1. Text content If you want to promote your site, make it interesting with the help of different types of content marketing. Expert writers from EduQuickie advise the following types of text content you should c...

Not sure about where should you begin with staying ahead of your online competition across digital platforms? Here are a few quick ways to kickstart your digital marketing journey!  Your local business should not suffer owing to the wrong digital marketing strategies. Take advantage of the marvelous opportunities the digital marketing world has to throw your way, unlike traditional marketing techniques.  Get handy with tools  Research about your competitors before you begin with anything else. Incorporate innumerable tools and elements that can help you gain insight into their data, their policies, their strategies, and their social media popularity. Once you get the insight, work out your personal business strategies keeping in mind theirs. You will be able to draft out imm

Google Ads is an online advertising platform that allows businesses and marketers to set up and run adverts on Google's search engine results pages (SERPS). These adverts look completely identical to organic search results, with the only difference being that they appear with "Ad" next to them in green. Google Ads originally appeared at just the top of Google when a user made a search query, but now also appear at the bottom too. Read this short, but insight guide to getting started with advertising on Google.  How Google Advertising Works Google Ads are part of Google's overall pay-per-click advertising platform where business and marketers manage their ads via a self-service channel. The ads that are created and then displayed in the search engine results pages are based on a number of

Although gambling is banned in several countries it is still very much alive in others. Online casinos are becoming a very popular trend and because of this, online casinos are flourishing. Because there are so many online casinos, it means that there is a great need to market and promote them in order to succeed. Online casinos that do not consider the changing demographics of customers will remain static, while those that move with the times will do well. Online casinos need to consider the generation of customers which is becoming younger. These casinos will adapt their sites to attract this new generation of players. Often the sites will offer special attractions and bonuses. Let’s look at some strategies that online casinos can use to market their sites. Content marketing H

Humans are highly visual creatures. In fact, according to a study, visual aids are 43 times more persuasive than their non-aided counterparts.  That's why we can say with certainty that most visuals affect split-surface decisions that customers make without even realizing it.  As a marketer, one must know how visual hierarchy can influence a user's various impulsive reactions at different stages of the customer funnel. Visual Hierarchy Defined What is a visual hierarchy? In terms of web design, it's how your web page is laid out to communicate the importance of your content as well as its order. Like the positioning, shape, color, contrast, size, and arrangement to come up with a sense of depth.  Visual hierarchy is the key element of product and web design, and the conc

You create a new project or decided to redesign the old site and start looking for web-studios that would help you in this. How to find a good designer who will do all the work qualitatively and will please you with the result? Or how to understand that the web platform no longer functions properly and pulls your business to the bottom? Interface development is better entrusted to professionals. On the sites of the companies, you will find a portfolio of works of designers, among which you will be able to choose the appropriate one. But how do you define good design? Signs of bad web-design.  The interface of the site - not just its beautiful design. This is a direct lever to manage sales, company image and attendance of the resource. Poor quality design will have a negative impac

With the advancement of technology in the eCommerce business sector, many business entities are currently relying on technology to improve their businesses and get a larger share of the market pie. This means that business entities which fail to apply technology in their daily operational activities have a high likelihood of collapsing as a result of increased competition.  The good thing about the eCommerce business platform is the fact that it keeps growing on a daily basis, an instance that enables business entities to take advantage of this form of growth for their benefits. With this in mind, the following are three of the best-emerging eCommerce trends that business owners should put into consideration. Integration Between Machine Learning and Artificial Intelligence In the

CheapSSLShop Review | The Best SSL Certificate Provider SSL certificate (Secured Sockets Layer)!!! You might have heard of this term.  Yes, it is now a prevalent idea in the online world. Even, Google is encouraging SSL certificate to rank high in search engine. Since then, many enterprises and website holders are approaching to SSL certificate to take care of their customers over the web. Importance of SSL Certificate? Online transactions are widespread nowadays. Users enter all confidential information i.e. credit card number, password, bank account number etc. for online transactions. Cyber-criminals are like hawks ready to attack your computers to get these details and take undue advantage of it. But if these details are in an encrypted format, it becomes difficult for the hack

There are a lot of marketing trends that help business owners to sell their products and services. With such a big number of trends, you may get lost. What to follow and what to skip to focus on what is really important? Marketing trends are a great tool to keep up with your customers' needs. You can learn how your customers shop, watch their behavior, understand their priorities, Here we decided to review some popular trends and tell you what is really working and worth your time and what trends are best to avoid. Together with our marketing experts, we will help you to prioritize to get the best results.   Personalized Marketing Personalized marketing or content is all about making your customers feel related to your organization, be it a service for students like Essa

According to FoundationInc, more than 550 million users are registered in the LinkedIn professional social network today, representing 150 business sectors from 200 countries. And every second, while you read it, 2 new participants join LinkedIn. So, using LinkedIn for sales is a brilliant idea! 94% of marketers use LinkedIn to distribute their content, compared 89% for Twitter, 77% for both YouTube and Facebook, and 61% for Google+. Weblium website builder team is going to share with you some important tips on how to use LinkedIn for sales. But do not forget that a good seller should have a portfolio, a site, showcasing his service or product, or at least a landing page!  LinkedIn profile tips for sales In a whole, there are three main segments of the LinkedIn profile, the mod

Live chat features are becoming increasingly common on websites. However, they have also been joined by chatbots - widgets that replicate the features of live chat but using bots and algorithms instead. Live chat is the superior approach from the perspective of lead generation - provided you approach it the right way. Here are four ways of using live chat that are guaranteed to generate leads for your business. Interact and Engage The benefit of live chat is that it enables you to communicate with users in real-time. If you want this to be an effective lead generation tool, you need to use it correctly. When you communicate with your users, make sure to be engaging and keep things interactive. Don’t just provide users with stock responses, give them links to the pages they need an

Let's face it; getting successful with digital marketing isn't an easy pie. The competition is incessantly growing along with the invention of new techniques. You need to find out the best way to stand out from the crowd. On a small note, there are thousands of WordPress plugins available in the market, and the number is getting bigger. That's why we did the job for you: garnering the best free marketing plugins in one place. Do you want to know how to accomplish a lot of things within a shorter period? I'm glad you've asked. Thanks to the modern WordPress marketing plugins that made the whole task easier and simpler. From SEO to writing, social media to image compression, WordPress plugins will save your neck at almost any problem arises in online marketing.  Making your site more u

Video marketing is the form of interactive video presentations, content where difficult concepts are explained in easier terms, and other video formats provide new, interesting ways for companies to get more from their marketing plans Here are six reasons why video marketing and presenting content well matters more than ever.  1.Quality Video Presentation Separates Pros from Amateurs In an age when many people are producing video content on their iPhones or Android devices and uploading it straight to YouTube with minimal editing, there’s still a profound difference between Pro and Amateur content online.  For any brand to stand out, not only must they offer professional-quality video with consideration to video angles, audio and visual editing, and lighting, but it needs to be

Copywriting is not exactly the work of literature at its best, but it still demands the same level of creativity and effort. As a matter of fact, sometimes it’s more difficult to create premium brand content in a few simple lines than to write an entire novel. No matter how prolific or skilled you might be, you are going to face creative droughts sooner or later. In such circumstances, the only way out is to identify new sources of inspiration and do your best to freshen up as soon as possible.  This is a challenging process, but we want to help you get over it. If you are interested to learn how it works, keep reading to see five ways to find inspiration for writing product advertisements. How to Write Amazing Ads Before you see the sources of inspiration, you need to understa

Online [digital] marketing is essential for all businesses irrespective of their extents. Online selling has confirmed to be an essential means for businesses. If your business needs to implement or advance the current digital selling tactics, you ought to ensure that the method is productive irrespective of who is doing the process. Whether it’s your in-house team or an outsourcing agency. You should ensure that you hire the best online marketing agency for your website. Choosing the right digital marketing agency or SEO Company in Singapore can be quite challenging, that’s because there are several agencies on the market that promise what they can’t deliver. So to help you get the right agency, here are some factors that you should consider when hiring an online marketing agency.

Digital Marketing is an inevitable part of your business. It gives you greater exposure and lets you turn your small business into a recognizable and authoritative brand. Your site, blog, social networks, email newsletters, mentions on popular industry blogs, and customer reviews on business review sites indicate your credibility and build trust with your target audience. Now, the question is- who are the gals handling your online performance? Many businesses dream of keeping their marketing efforts in the house. Such teams are solely dedicated to you and their only goal is to keep your online reputation consistently good. However, you cannot hire one or two people to manage your entire digital marketing strategy and expect them to achieve stellar results. Digital marketing is complex

The marketing landscape has become completely revolutionized with the birth of the internet. The way humans can communicate on has completely changed, and this also creates new preconditions for communicating with your customers and target audience as a company. Unless you’ve been living under a rock for the last decades, you know that the internet has greatly revolutionized the way most companies communicate and market themselves. The traditional communication mediums such as television, radio, and print still exist and are still used by companies, but the fact is that more and more companies are abandoning the traditional mediums in favor for digital alternatives, known as digital marketing. And it’s not that traditional marketing doesn’t work, it’s just that it is ineffectiv

Do you track data? It's safe to say that with the birth of the internet, the marketing landscape has been completely revolutionized. As a matter of fact, the way we humans communicate with each other has been impacted greatly. And therefore, the way brands communicate with their customers has also had to change as well. Today, if your business is nowhere to be found on the internet, you are irrelevant to the world. Furthermore, if you are not actively making online marketing a part of your marketing strategy, you are missing out on tremendous opportunities of reaching your target audience and increasing awareness about your business. Which, as you know, ultimately drives more business. The internet has laid the foundation for an array of different marketing methods and tactics. He...

The “problem” of customer experience and satisfaction is a multifaceted one, and there is no single solution that will allow you to appeal to the modern customer and build unparalleled loyalty. You need to approach CX from all aspects of modern business, and modern brand-consumer interaction in the online and offline world. This will help identify the key elements that drive CX and create a network of actions and features that will allow you to improve customer experience over time. One of these features is your website, and more specifically, its loading speed. No matter if you’re running a multi-location business such as a franchise or if you’re operating from a single location, your online presentation needs to load quickly in order to retain the visitor’s interest, reduce your bounc

Global travel and culture is big business – but not every firm in this financial ecosystem has billion pound budgets.  In fact, every Virgin, BA and Sandals is supported, complemented and challenged by thousands of smaller businesses which play vital roles in offering modern travellers and cultural tourists the types of deep and diverse experiences they demand.  If you’re carving a foothold in the latter category, you might not have a massive budget to let as many potential costumers as possible know how outstanding your offering is, so you’ll need to think of novel methods to spread the word while getting maximum bang for your buck. With that in mind, here are five clever ways to market your travel and culture brand. Niche activities Sometimes developing a niche is a great

If you want to make sure that people read your business emails you need to make sure that the readability of the typography is optimised. In simple terms, this means that you have to choose the right fonts and colours for your emails. You also need to think about the best font colour for business email. Making the wrong choices could mean that your emails go unread. So how can you ensure that you make the right choices? Be careful with colour in your email fonts Let's start by looking at the main topic of this article; the colour of font that you should use in a business email. The main thing to remember is that readability is key. For this reason, it's usually best to use black or dark grey for fonts when you are writing a business email. Of course, this does not apply if you ...

Pink Floyd has given the world the ultimate marketing strategies - Money, Time and Us & Them. And that’s just one album.  The one thing that they didn’t add to this mantra is Technology.  Two decades into the twenty-first century, and with ever-advancing technology, the gradual, time-consuming process of marketing your business is being taken over by technology for good.  Automation is the new black of this era and marketing is not untouched by it.  So if you are still dependant upon manual efforts for it, it is time you take a look at the following tools that can automate marketing for you to focus upon other things.  HubSpot If you are even remotely related to marketing somewhere then it is highly unlikely that you haven’t heard about HubSpot.  Termed a

In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most effective tactics is content marketing, and especially blogging. Blogging can enable your company to reap numerous benefits, such as increased traffic, high-quality backlinks, higher search engine ranking, and it can enable you to create more leads and sales. And the numbers tell the same story. For instance, 61% of consumers have said that they have made a purchase based on a blog post they have read. Quality content can not only boost your SEO and visibility, but it can also est...

From social networks to newspapers and billboards, there are so many options open to marketers these days. The number of platforms where brands can connect with new audiences appears to be steadily growing – with many using a mixture of all of them as part of a wider strategy. Affiliate marketing is one of the most up-and-coming methods of promoting a product or service – crucially, because it’s all about paying for proven results. It’s used to great effect in the online gambling industry, but also by many retail giants. Affiliate marketing in online gambling Just over 1.6 billion people gamble every year across the world. It’s one of the most popular pastimes on the planet – and only 56 countries worldwide that strictly prohibit gambling with the rest either legalising land-b

Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we?  This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this

Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, allowing stronger lead and prospect engagement. The more engagement you have with a potential customer, the more opportunity there is to qualify them and eventually close the sale. Of course, telemarketing isn’t easy, and you can often be met with a lot of rejection. That’s why investing in software for effective B2B telemarketing results can ease the pain of struggling with telemarketing efforts. A sales engagement platf

History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed

Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company that offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will be...

Sometimes, developing a marketing strategy for an upcoming industry event can feel as though you’re experiencing déjà-vu. It feels like you’ve done the same planning a thousand times over, and at this point, you’re not sure how to tackle the next display booth in a way that feels fresh. Even if it’s your first time exhibiting at a trade show, it’s not too soon to think outside of the box when it comes to event marketing. Guerrilla marketing relies on innovative, unconventional tactics that are meant to surprise audiences and supply maximum exposure to your services or product. It doesn’t usually cost much to execute guerrilla marketing. It allows you and your team to be as creative as possible, and publicity and awareness for your brand will snowball.  Guerrilla tactics are mo

Big data has for some time become prominent industry-wide in economic decision making. The ability to analyze large amounts of data and find buying patterns, consumer trends and future needs critically affect how businesses respond using predictive analytics. Deep data, however, takes large subsets of information that data scientists will use to narrow the scope of analytical findings based on the relevancy of useful data while understanding what parts to discard. The process focusing on a specific demographic that helps improves the accuracy of determinations. How Big Data Influences Deep Data There are few corporations that have the infrastructure to analyze deep data. Most data scientist jobs in London are found in prominent financial institutions. While there are dozens of sites...

All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector or retail, the introduction of digital media has reshaped the way businesses design their narratives, engage with customers, develop products, and look to generating value for the overall economy. Every legacy business that came in the pre-Internet era are now facing this challenge – How do we embrace digital media to improve audience engagement? Inability to adapt to this new environment which centers around unlearning accepted paradig

It’s not easy to make an eCommerce website, as there are several things that you need to consider relating to everything from user engagement to website performance. Setting up a normal business website is a complicated process, so when it comes to setting up an eCommerce store you’ll be faced with harder challenges. You should know that eCommerce websites aren’t solely built for showcasing and promoting your brand online, but also for making shopping easier for consumers. Therefore, you must focus on ensuring that your eCommerce website is not only easy to use but also intuitive to gain more sales. Modern-day eCommerce stores must also offer the best payment API solutions so that it’s easier for consumers to make payments. So, let’s look at all the crucial elements you should consi

Handling a business is not as easy as people might think. A business owner needs excellent organizational skills to manage their network and release their products on a much wider audience.  One of the strategies to help accomplish this goal is the rise of lead generation that helps get the job done where businesses thrive on the trend of social media junkies and inspired entrepreneurs. Network marketing comp plans have been proven successful as a method done by businesses as it gives the most efficient and ever-expanding information to look for. There are quite a number of marketing plans available to choose from but here are the best and profitable network marketing plans: Binary The Binary Comp Plan is one of the most common but efficient strategies used by network marketers

What Marketing Work to Outsource and What to Do Internally  To outsource or to do it internally? That is the dilemma most marketers are facing. There are factors that force you to outsource some marketing tasks. First off, startups that cannot hire an in-house team find it economical to outsource.  However, freelance marketers and professional SEO experts are expensive and not all startups can afford. Established businesses can afford professional freelancers but most of them have an in-house marketing team. This allows them to outsource some tasks and carry out others in-house. What to Outsource 1.   Web Design and Site Maintenance Your website is the face of your business. When people think of your brand; your website might be one of the things that come into their minds.

Design plays a major role in enhancing your digital footprint and brand image. In fact, 66% of visitors would explore a website that has high aesthetic appeal than navigating a simple website. Without a second thought, we can say that a beautifully designed website has a remarkable impact on your marketing presence.  The significance of a great website design So, how does a visually appealing website captivate your target audience? In light of this, mentioned below are some powerful reasons, why web design is so pertinent to your online marketing. A first impression is the last impression When your target audience comes to your website, the first thing they do is look at how professional you are. It only takes a couple of seconds for users to get an impression of your business. The

It's 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to stand out from the crowd and well-performed email marketing campaign can help you in doing that. Tracking your email opening rates can help you determine how effective your email marketing campaign is. If your subscribers aren’t opening your emails then there isn’t any way to proceed. Poor email CTR is not going to help you anyway hence you must work hard on boosting the rates. I have featured a few tips which will help you in building better s

More than 60% of U.S consumers with internet access now shop online at least once a month, according to Invespcro. This means that as an online vendor, your possibilities are limitless. Successful e-commerce businesses such as Finch Goods, Common Projects, and Tactical started from scratch, but through savings and strategic growth-oriented strategies, they have grown into multi million companies. While operating an online business, starters experience various drawbacks, such as dealing with international currency exchange, which can reduce profits. By thinking outside the box and realizing that no dollar is too small to save, you can beat these challenges. Here are top streamlining tactics that online merchants can use to save money. Using online money transfer companies Currency exc

Along with a number of LMS marketing methods these days, PPC is one of the most popular and fruitful options. You pay. Get users to your landing page. Convert. Bingo! Money-money everywhere. Well, only if it were all that easy. PPC takes less than a second to read and a half-life to master. While you might be thinking that you’ve set your campaign right, the results might take your breath away (like, literally). And then as money is on stake, it’d hurt more. So, what to do? What’s your best bet? Stay with me here. I’m talking about some of the most common LMS PPC mistakes that would be costing you leads. Common LMS PPC Mistakes that are pulling you down! While LMS PPC campaigns can be really fruitful, a bunch of mistakes can always pull you down. To keep you safe from tho

Content is the oxygen to all great marketing and communication with your customers. If you want to get a message out, you need to have content. And you need to communicate with your target audience with the right types of messages that appeal to and resonate with your target audience. Over the years, the way we communicate, whether two-way communication or one-way communication has been revolutionized many times over. In this article, we'll share how to make a free website for a small business. Starting with the written word in books, to the telegraph, to the radio, to the television, and now to the digital era which has opened up an incredible amount of new communications channels and ways for you to reach your audience and convey a message. Blogging, video content, writte...

If you're starting an e-commerce business, you're probably at least considering Shopify, the most powerful and popular e-commerce platform available today. If you're already on Shopify, you know how easy it is to get going on this platform. What you may not realize is that many other partners provide numerous tools that can integrate and work alongside of Shopify, making the platform even more powerful and customized for your particular needs. Here are some of the best Shopify tools: 1. Omnisend Omnisend is the top-rated email marketing platform available from the Shopify App Store. It's easy to see why because this app helps you focus on omnichannel marketing automation. That means you have the ability to build your email lists, test the effectiveness of subject lines and con...

With nearly 55% of the world's total population now active online and 1.92 billion people expected to use their internet connection to purchase something in 2019, the growth of the digital marketing sector doesn't look set to slow down any time soon. Furthermore, the flexible nature and increasing demand of the industry continues to render it a smart career choice. Whether it's a business built around social media engagement, an agency specializing in online ad spaces, or anything in between, a career in the digital marketing industry is undoubtedly fertile with a number of attractive benefits. Advantage of the Digital Sales Gap Though global societies have become ever increasingly connected through the world wide web and the youngest members of the adult population have never known

To optimize your marketing process and ensure it is as effective as it can be, take these small steps in revisiting your procedures. After a while, marketing becomes a well-oiled machine. You have your strategy in place, you get comfortable with your tasks and your processes seem to run themselves. However, settling too far into autopilot can be devastating to your efforts. That's why it's essential to check back on how you're approaching the marketing game. Examining if your process is working can help you adjust pieces of your plan. Approaching just fragments of your strategy allows you to revamp certain aspects without starting from scratch.  To optimize your marketing process and ensure it's as effective as it can be, take these small steps in revisting your procedures.

The number of desktop users has reduced significantly in recent years giving way to mobile devices. 90% of the time spent by consumers on their mobile devices is on apps. Thus today mobile applications dominate the ways in which people consume digital information and your marketing efforts should take this into consideration.  As web applications are no longer sufficient to run a business successfully mobile app as a marketing tool seems to be the right choice for your marketing strategy. IOS application development services will be of help when it comes to the design of the consumer-centric application to market your goods or services. Developing a perfect application is a tightrope walk. A successful app is an excellent combination of what a consumer needs, business goals, and techno

If you want to create great projects on the internet, Dynamic Edge might be for you. The Veloce International team had the opportunity to try Dynamic Edge's hosting solutions and will share some of the features of Dynamic Edge hosting in this article. As a business owner, you stand in front of challenges every single day. One of those challenges for business owners is their website. Websites are getting a bigger and bigger importance for businesses today. In fact, for many businesses, their website plays a central role in their business model. At the same time, there are many different challenges and things to keep in mind when it comes to managing a website. If your website isn't working the way it should, you can be sure that you will lose customers, and therefore, it is crucial th...

Let’s face it. A great deal of content published on the web remains without attention when it comes to comments, likes, links, and especially shares. Why is it so? Statistics show that the average person is exposed to around 5,000 ads and brands daily. As a result, getting someone to notice and share your post is a tricky task. What does it mean? You have to create indeed valuable content to stand out from the rest. Improving the social share statistics is a complicated process that requires not only skills but also patience. Although there is no precise formula for success, a proper combination of high-quality content and appropriate content marketing strategy might help. Here are some tips for you to consider: 1. Add social media share buttons   (Taken from https://w

If one of your landing pages, or your website in general, is getting a lot of traction lately, but the traffic isn’t converting into leads or sales, there’s no reason to panic. But it could be a sign that you need to be taking conversion rate optimization seriously and start looking for solutions. Unless you address your conversion issues, all that good traffic will be going down the drain and your efforts will be in vain. And if you really want to turn your conversion rates around, you’ll have to consider doing more than some simple A/B testing or trying different button colors. Here are a few essential CRO tips that will help you maximize your traffic. Take a Look at the Competition If you notice that one of your competitors is doing particularly well, it would be wise to look at w

Having the ability to record and save your Skype video calls can be very useful. Not only will it let you save personal calls with friends and family, but you could use it to save any important business meetings or work conversations that you may have on the platform. The best part is that there are actually three types of ways that you can record and save video calls on Skype nowadays – so you can choose which one you find most convenient: Skype’s built-in call recording feature In Skype version 8 a built-in call recording feature was introduced to the platform, allowing users to record and save video calls without third-party software. That makes it a convenient option that also benefits from being easy to use. Essentially you can use the feature while you’re on any

Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. If you think this thoroughly, you’ll understand that content is the single most important element of a marketing strategy. Without it, brands wouldn’t be able to communicate their message, engage with their customers, or showcase their product’s benefits. Regardless of your business type, your content marketing game should rock, meaning that you should develop a content strategy that differentiates your brand from the rest. Info

Running a blog can be challenging to say the least. You’re expected to write on a regular basis, and not only that but you’re also expected to produce amazing, high-quality content. Of course, not everyone is born a writer, and developing good blogging skills takes time and energy. When starting out, no-one is an expert at writing, but over time, you improve and start writing more quality blog posts that effectively grasp your audience’s attention and gets them engaged in your copy. But what is is the make a great blog post.. well, great? And what is the recipe for creating amazing blog posts every time? In this article, we share 5 tips to write more engaging content that keeps your audience glued to your post, and makes them enticed to read more. But before we dig in

E-commerce sites are the order of the day. The competition is huge and the number of new sites getting started every other day is phenomenal. The reason for this outburst is the increased reception and acceptance of people towards these e-commerce sites. More and more people have started to place their trust in them and buy products, including the ones who need heavy investments. A recent survey suggests that nowadays people find it more convenient to sit within the comforts of their home and have a vast line of options displayed before them so that they can choose and buy what they like. Incidentally, the boom has not been restricted towards the customer side only. If it were so, due to the increased amount of traffic, the websites would crash as they would not be able to bear a...

More conservative, traditional marketing techniques, like print advertisements and in-person endorsements, can have a lasting effect on audiences. However, despite being a newer addition to the marketing world, video has become an increasingly important medium for marketers to communicate with their audiences. Video is already being utilized by marketers from all types and sizes of businesses. Companies like Phoenix Production Services, a company centralized in Phoenix, assist businesses in strategy and video production that positively reflects their brand.  Consumers are well-accustomed to seeing video marketing content, whether they realize it or not. This type of video actively appears on their Facebook home pages or before videos on YouTube. If you are a marketer looking to gain

Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don't know why that is? If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues. Have a look. How Website Speed Impacts Your Business? Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages. No doubt these are important too, but if there's one factor that alone can make or break your online business, then it is website speed. Did you know that a

Marketing is often divided into online and offline marketing, united in the goal of reaching your target market and bringing them to your store or website. Seeing them as separate projects can lead to divided efforts as you try to manage them separately, and it certainly leads to much more data to be analyzed. However, it doesn’t have to be this way. Here are a few tips on how small businesses can combine online and offline marketing effectively. Cross-Reference and Cross-Pollinate When you send out mailers and postcards, reference your business’s website on the printed materials. Your newspaper ads should include your website and social media profiles. Share offline marketing efforts like trade shows and seminars via your social media accounts. When you’re at trade shows, hand out busin

If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a part of Digital marketing. Also, digital marketing encompasses and leverages all digital channels to promote goods and services of a business that you desire to buy. As the use of digital marketing is increasing day by day so, most people are opting for digital marketing as a career choice.  If you are also willing in the career potential of digital marketing, then below are the suggested learning paths for you to learn in digital marketing. Also, following thes

The business world is fast-changing with most businesses opting for the online business platform due to the numerous benefits. These include the ability to reach a large number of users at the click of a button. This is due to the new technological advancements--which continue to impact the culture, relationships, and efficiency of businesses. As a result, most people rely on online marketing tools, basking in its effectiveness when it comes to sales conversion. You worked hard to build these sales, don’t make marketing mistakes that cause unsubscribes and kill your email marketing campaign! Email marketing has gained ground as one of the commonly used online marketing tools. It now holds a great role in consumer targeting. Not only is email marketing inexpensive, it has been proven

You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more traditional forms of marketing. Don’t give up yet. Most content marketing failures can be contributed to one of eight factors. Sometimes, it’s a combination of these things. Take an honest look at your digital marketing efforts, and see if you recognize any of these. 1. You’re Being Too Impatient Good content marketing efforts take time. If anyone tells you differently, be wary, especially if they are trying

YouTube is undeniably the video sharing platform of this era. It is the second largest search engine in the world, and in recent years, its growth has exploded, much because of the increased demand for video content from consumers. Today, you probably find yourself watching more video tutorials instead of reading, more videos from influencers within your space, and everything in between. And most likely, you probably find yourself on YouTube most of the time when watching. With its huge database of video content, there’s essentially video content about anything and everything, as long as it complies with YouTube’s rules. Humans are visual creatures, and so it’s not very strange that we now consume video content more than ever. The fact is that humans have always been visual cre

You try to do something but not sure how to do it. What do you do? More and more, you’ve probably found yourself turning to YouTube for an informational video in order to learn how you do it. In fact, chances are, in recent times you’ve found yourself consuming more video content than you’ve done before. You’re not alone. In fact, video marketing statistics tell us that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, on platforms like Facebook, YouTube, Netflix, and other platforms where video content can be consumed. Moreover, 85% of people say they’d like to see more video from brands in 2018. Unless you’ve been living under a rock for the last couple of years, it has been difficult to miss t

Wondering how you can repurpose blog content? Back in the days, blogging used to be much easier than it is today. Of course, if you just recently started out blogging, you’re quite fortunate, because you’ve never experienced the huge competitive contrast. Now, I am generally no person who romanticise the past, but it is safe to say that it was a lot easier gaining traction and succeeding with blogging a few years ago. But that doesn’t really come as a surprise, does it? More people than ever are using the internet, and more websites and blogs exist on the web than ever. In fact, in 2015, more than 2 million blog posts were shared every single day on the web. You can expect that number to be much higher today, and that it won’t be slowing down anytime soon, either. As a

4 Effective Tips for Getting More Visibility for Your Blog It takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand.  When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers' enthusiasm, resulting in the writer abandoning their idea. What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work. 1.    Create Captivating Content with Viral Potential  “On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago

Web hosting is one of the basic foundations of a successful website. Without the backing of a reliable web host, you would not be able to make it big in the online world. As such, one needs to research and put in a little effort before selecting a hosting service provider for their website. A good web host will ensure that your site is functioning smoothly at all times with no or minimal downtime. It will ensure that your site enjoys faster speed, which will help you rank better in the search result. It will provide you with the latest technologies that are needed to keep your site up-to-date. Moreover, it will protect your website from security threats such as spam, virus, malware, and others. A low-quality web host, on the other hand, can cause a lot of issues that could hurt your ...

In today's marketplace, every content creator strives to be better than the other. This competitiveness is good because it makes us step out of our comfort zones and act like we should act. Entrepreneurship is not easy. You chose it, now assume it. To be successful in today’s digital marketplace, your content must shine. In today’s post, I’m sharing 15 insightful content creation tips that’ll help you attract more relevant visitors to your website. Pay attention and apply! 1. Quality is King You should always focus to produce and distribute quality content. That’s the number one rule of digital marketing. To produce effective results, the information you transmit to the world wide web has to be qualitative. You can spot the differences in the quality of content when you look for

Curious about the different digital marketing types? Digital marketing is a large word which houses a large number of marketing types and activities. Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use? In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.) Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar

Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words". I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say? In theory, it’d say quite a lot, right? This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly. An equation could look like this: 1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million. And all of that makes sense, with the fact that humans are visual creatures, in mind. Just look

Curious about the online marketing benefits? The number of internet users has skyrocketed since it first came around. In 2017, it was estimated that 3.58 billion people were using the internet. This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet. For marketers, one might say that the internet has completely turned upside down on the marketing industry. When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable. Until you realize that marketers only trade on one thing: attention. Everything you do in marke...

Want to improve your email marketing performance? How many times have we heard that something within the marketing space is dead? Print ad is dead, television ads are dead, radio ads are dead… and so on. Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies. Why is that? Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it. So what’s the reason that we time and time over hear that email marketing is dead? Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be