Online Marketing

Jul102019 by OWNo Comments
Top Marketing Automation Tools That Think and Perform better than the Human Brain

Top Marketing Automation Tools That Think and Perform better than the Human Brain

Online Marketing
Pink Floyd has given the world the ultimate marketing strategies - Money, Time and Us & Them. And that’s just one album.  The one thing that they didn’t add to this mantra is Technology.  Two decades into the twenty-first century, and with ever-advancing technology, the gradual, time-consuming process of marketing your business is being taken over by technology for good.  Automation is the new black of this era and marketing is not untouched by it.  So if you are still dependant upon manual efforts for it, it is time you take a look at the following tools that can automate marketing for you to focus upon other things.  HubSpot If you are even remotely related to marketing somewhere then it is highly unlikely that you haven’t heard about HubSpot.  Termed a
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Jul82019 by Ashley RosaNo Comments
How To Make Your Online Customers Happy And Keep Them

How To Make Your Online Customers Happy And Keep Them

Online Marketing
Where the world has shrunk into a global village, the online market grows even bigger. The popularity of e-commerce stores is also increasing day by day among customers as well as young entrepreneurs. Making an e-commerce website is not difficult in today’s tech-savvy world. However, once you have set up your web store with all the necessary elements, there are two things that you need to do. Firstly, you need to impress the visitors and convert them into buyers. And secondly, you need to make sure that your online customers are happy and satisfied, so that they return to your e-commerce store again. This comes down to customer retention. The question that arises here is it important to retain customers? While it is easy and relatively cheap to set up an online store, it is als
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Jul42019 by jackwhiteNo Comments
How Quality Content Can Improve the Visibility of Your Corporate Blog

How Quality Content Can Improve the Visibility of Your Corporate Blog

Online Marketing
In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most effective tactics is content marketing, and especially blogging. Blogging can enable your company to reap numerous benefits, such as increased traffic, high-quality backlinks, higher search engine ranking, and it can enable you to create more leads and sales. And the numbers tell the same story. For instance, 61% of consumers have said that they have made a purchase based on a blog post they have read. Quality content can not only boost your SEO and visibility, but it can also est...
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Jul12019 by OWNo Comments
Affiliate Schemes: the Benefits for Webmasters and Marketers

Affiliate Schemes: the Benefits for Webmasters and Marketers

Online Marketing
From social networks to newspapers and billboards, there are so many options open to marketers these days. The number of platforms where brands can connect with new audiences appears to be steadily growing – with many using a mixture of all of them as part of a wider strategy. Affiliate marketing is one of the most up-and-coming methods of promoting a product or service – crucially, because it’s all about paying for proven results. It’s used to great effect in the online gambling industry, but also by many retail giants. Affiliate marketing in online gambling Just over 1.6 billion people gamble every year across the world. It’s one of the most popular pastimes on the planet – and only 56 countries worldwide that strictly prohibit gambling with the rest either legalising land-b
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Jun252019 by OWNo Comments
Most Common Challenges with Video Marketing and Their Solutions

Most Common Challenges with Video Marketing and Their Solutions

Online Marketing
Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we?  This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this
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Jun252019 by peterdavidsonNo Comments
10 Powerful Tips to Boost Your E-commerce Campaign

10 Powerful Tips to Boost Your E-commerce Campaign

Online Marketing
E-commerce, the fastest growing sector of modern times, demands special attention. Who would not want to buy their favorite items in just one click rather than visiting the traditional physical stores providing limited options? This is the power of convenience provided by online retail to its customers. A wide variety of products from highly renowned brands stacked up price-wise to fulfill all your needs is what makes E-commerce websites so alluring. Plus, you don’t need to roam around to find what you need. All of it is at your fingertips and a mere scroll would open up the biggest assortment of products. A huge number of E-commerce setups exist today, but only a few of them are able to do what it takes to appeal to the consumers. This has made the competition brutal. In order to ge
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Jun242019 by OWNo Comments
5 Tips for Nailing Your B2B Telemarketing Efforts

5 Tips for Nailing Your B2B Telemarketing Efforts

Online Marketing
Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, allowing stronger lead and prospect engagement. The more engagement you have with a potential customer, the more opportunity there is to qualify them and eventually close the sale. Of course, telemarketing isn’t easy, and you can often be met with a lot of rejection. That’s why investing in software for effective B2B telemarketing results can ease the pain of struggling with telemarketing efforts. A sales engagement platf
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Jun212019 by Jens WirdeniusNo Comments
Powerful Ways to Promote Your Coupon Marketing Campaigns

Powerful Ways to Promote Your Coupon Marketing Campaigns

Online Marketing
History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed
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Jun192019 by mohitNo Comments
How to Boost Ecommerce Sales on Mobile Devices

How to Boost Ecommerce Sales on Mobile Devices

Online Marketing
E-commerce is one of the most rapidly increasing business models in the world. How is that? Let’s back up this claim with some facts. In an estimated global population of 7.7 billion, 25% of this whopping figure shop online. This exponential rise in trend will hit the enormous 2.14 billion mark of the world population by 2021. Amazing! Yet another interesting fact is that e-Commerce sales would amount to 13.7 percent of the total retail sales across the world in 2019. Tracking the growth trends, e-Commerce sales will occupy a whopping 17.5 percent of the worldwide retail sales by 2021. These figures are good enough to support our claim of the fastest growing business model today and the years to come. But today, we are not here to discuss the rising importance of e-Commer
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Jun182019 by OWNo Comments
How to Make a Comprehensive Backlink Profile Audit

How to Make a Comprehensive Backlink Profile Audit

Online Marketing, SEO
When you want a website to rank high in search engine results, you rely on SEO methods. Getting more backlinks is an important element of that strategy. For that purpose, you write guest blogs that feature your links, and you get traffic from bloggers who liked your posts as an authority source. Google sees you as an authority when you get many backlinks.  But backlinks can be bad, too. If you’re getting them from irrelevant or spammy pages, they drop your site’s authority in Google’s eyes.  That’s why it’s important for you to perform a regular backlink audit. We’ll teach you how to do that.  How to Perform Backlink Profile Audit First, Get the Links The first thing you need is a complete list of links that lead to your site. Don’t worry; this part is easy. You’ll just use a ba
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Jun182019 by OWNo Comments
5 Local SEO Tips to Increase Organic Traffic

5 Local SEO Tips to Increase Organic Traffic

Online Marketing, SEO
No matter how big or small, businesses need a search engine optimisation (SEO) strategy that focuses on their geographical location. Local SEO helps them to reach out to prospective customers in their area. This way, any time someone types ‘plumber near me’, all the local plumbing companies with an online presence will pop up in the search results.  Here are five local SEO tips for growing your brand.  Links and Citations Links and citations are online references to a brand. Whereas links point directly to a company’s website, the citation mentions its NAP (Name, address and phone number). It is essential that these details are the same everywhere on the web. Old and outdated contact information should be scrapped and replaced with new information to ensure NAP consistency. This i
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Jun132019 by EmmaThomasNo Comments
The Steps for Changing Your Business Web Hosting Company

The Steps for Changing Your Business Web Hosting Company

Online Marketing
Many times, you may need to change his or her existing business web hosting company. It can be due to poor customer service, billing errors, slow speed, lack of necessary resources like bandwidth or storage capacity, or perhaps you find another company which offers a better package at a lower price. No matter, what is the reason for changing your present web hosting service provider, you must consider a few important things before switching over to another web hosting service. First of all, you must ensure that transition should be smooth without any downtime for your website and secondly there should not be any disruption in traffic. The task of changing your web host company is not too complex or tiring. By taking certain steps this transition will not only be smooth, but it will b...
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Jun122019 by OWNo Comments
Captivate and Surprise: Brand Ambassadors and Guerrilla Marketing Techniques

Captivate and Surprise: Brand Ambassadors and Guerrilla Marketing Techniques

Online Marketing
Sometimes, developing a marketing strategy for an upcoming industry event can feel as though you’re experiencing déjà-vu. It feels like you’ve done the same planning a thousand times over, and at this point, you’re not sure how to tackle the next display booth in a way that feels fresh. Even if it’s your first time exhibiting at a trade show, it’s not too soon to think outside of the box when it comes to event marketing. Guerrilla marketing relies on innovative, unconventional tactics that are meant to surprise audiences and supply maximum exposure to your services or product. It doesn’t usually cost much to execute guerrilla marketing. It allows you and your team to be as creative as possible, and publicity and awareness for your brand will snowball.  Guerrilla tactics are mo
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Jun52019 by OWNo Comments
Why England’s Marketers Are Relying More on Deep Data

Why England’s Marketers Are Relying More on Deep Data

Online Marketing
Big data has for some time become prominent industry-wide in economic decision making. The ability to analyze large amounts of data and find buying patterns, consumer trends and future needs critically affect how businesses respond using predictive analytics. Deep data, however, takes large subsets of information that data scientists will use to narrow the scope of analytical findings based on the relevancy of useful data while understanding what parts to discard. The process focusing on a specific demographic that helps improves the accuracy of determinations. How Big Data Influences Deep Data There are few corporations that have the infrastructure to analyze deep data. Most data scientist jobs in London are found in prominent financial institutions. While there are dozens of sites...
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Jun42019 by Jens WirdeniusNo Comments
Transforming Legacy Organizations by Embracing Digital Media for Audience Engagement

Transforming Legacy Organizations by Embracing Digital Media for Audience Engagement

Online Marketing
All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector or retail, the introduction of digital media has reshaped the way businesses design their narratives, engage with customers, develop products, and look to generating value for the overall economy. Every legacy business that came in the pre-Internet era are now facing this challenge – How do we embrace digital media to improve audience engagement? Inability to adapt to this new environment which centers around unlearning accepted paradig
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Jun32019 by OWNo Comments
Crucial Elements to Consider When Setting Up Your E-Commerce Website

Crucial Elements to Consider When Setting Up Your E-Commerce Website

Online Marketing
It’s not easy to set up an eCommerce website, as there are several things that you need to consider relating to everything from user engagement to website performance. Setting up a normal business website is a complicated process, so when it comes to setting up an eCommerce store you’ll be faced with harder challenges. You should know that eCommerce websites aren’t solely built for showcasing and promoting your brand online, but also for making shopping easier for consumers. Therefore, you must focus on ensuring that your eCommerce website is not only easy to use but also intuitive to gain more sales. Modern-day eCommerce stores must also offer the best payment API solutions so that it’s easier for consumers to make payments. So, let’s look at all the crucial elements you should con
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May272019 by OWNo Comments
Top Successful Profitable Network Marketing Compensation Plan Opportunities

Top Successful Profitable Network Marketing Compensation Plan Opportunities

Online Marketing
Handling a business is not as easy as people might think. A business owner needs excellent organizational skills to manage their network and release their products on a much wider audience.  One of the strategies to help accomplish this goal is the rise of lead generation that helps get the job done where businesses thrive on the trend of social media junkies and inspired entrepreneurs. Network marketing comp plans have been proven successful as a method done by businesses as it gives the most efficient and ever-expanding information to look for. There are quite a number of marketing plans available to choose from but here are the best and profitable network marketing plans: Binary The Binary Comp Plan is one of the most common but efficient strategies used by network marketers
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May252019 by Guest writerNo Comments
What Marketing Work to Outsource and What to Do Internally

What Marketing Work to Outsource and What to Do Internally

Online Marketing
What Marketing Work to Outsource and What to Do Internally  To outsource or to do it internally? That is the dilemma most marketers are facing. There are factors that force you to outsource some marketing tasks. First off, startups that cannot hire an in-house team find it economical to outsource.  However, freelance marketers and professional SEO experts are expensive and not all startups can afford. Established businesses can afford professional freelancers but most of them have an in-house marketing team. This allows them to outsource some tasks and carry out others in-house. What to Outsource 1.   Web Design and Site Maintenance Your website is the face of your business. When people think of your brand; your website might be one of the things that come into their minds.
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May252019 by Jens WirdeniusNo Comments
Does an Appealing Web Design Support your Online Store?

Does an Appealing Web Design Support your Online Store?

Online Marketing
Design plays a major role in enhancing your digital footprint and brand image. In fact, 66% of visitors would explore a website that has high aesthetic appeal than navigating a simple website. Without a second thought, we can say that a beautifully designed website has a remarkable impact on your marketing presence.  The significance of a great website design So, how does a visually appealing website captivate your target audience? In light of this, mentioned below are some powerful reasons, why web design is so pertinent to your online marketing. A first impression is the last impression When your target audience comes to your website, the first thing they do is look at how professional you are. It only takes a couple of seconds for users to get an impression of your business. The
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May252019 by EmmaThomasNo Comments
How Digital Coupons Can Boost Your Marketing Strategy

How Digital Coupons Can Boost Your Marketing Strategy

Online Marketing
Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers onboard. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store. As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty. In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and wi
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May212019 by OWNo Comments
Grassroots Marketing – What Is It and What Can It Do For Your Business?

Grassroots Marketing – What Is It and What Can It Do For Your Business?

Business, Online Marketing
Most businesses don’t have millions of dollars allocated to in-depth marketing campaigns that can span across markets, industries, and continents. In fact, a majority of businesses have a very limited marketing budget, so it’s important to maximize each and every dollar to get the greatest return on your marketing investment. Grassroots marketing is a strategy that virtually any business can use to effectively boost their business’ presence in the marketplace without going over their marketing budget. Instead of focusing on a large audience for marketing efforts, grassroots marketing allows you to start small, with a limited targeted audience. What starts off small can lead to impressive results, taking your business to an entirely new scale. In our comprehensive grassroots marketin
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May162019 by Jens WirdeniusNo Comments
Top 10 Tips to Get more Open Rates in Email Marketing

Top 10 Tips to Get more Open Rates in Email Marketing

Online Marketing
It's 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to stand out from the crowd and well-performed email marketing campaign can help you in doing that. Tracking your email opening rates can help you determine how effective your email marketing campaign is. If your subscribers aren’t opening your emails then there isn’t any way to proceed. Poor email CTR is not going to help you anyway hence you must work hard on boosting the rates. I have featured a few tips which will help you in building better s
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May152019 by EmmaThomasNo Comments
How to Increase your Conversion Rates With Coupon Marketing Strategy

How to Increase your Conversion Rates With Coupon Marketing Strategy

Online Marketing
You must know that conversion rate optimization (CRO) remains the "#1" objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here's the test… Do these conversion streamlining strategies ensure the traffic of new clients to your site? Well… the answer is NO! The greater test is that these strategies alone will never enable you to hold your current clients with the goal that they stay loyal and keep on returning. In case you are seriously considering increasing conversion rates this year then you have to add coupons to your CRO strategies. Why? Because 91% of customers lean toward returning to a retail site whenever offered a coupon. What's mor
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May152019 by evanswalshNo Comments
Website Audit: How Does A Website Audit Help You Maximize Performance?

Website Audit: How Does A Website Audit Help You Maximize Performance?

Online Marketing
All businesses aspiring to boost their online presence must conduct a website audit. A professional website audit is effective in identifying issues with website architecture. As such, sites are able to understand clearly where to make the necessary changes to enhance technical site performance. In this context, you must know that the website auditing process would be including User Experience, User Engagement, Functionality, Traffic, Website Performance, and Site Health. A comprehensive and meticulous website audit would be effectively discovering existing discrepancies on your website that could lead to Google penalties. We know that penalties would be adversely affecting the SERP rankings of your site. Moreover, a thorough website audit would be examining how vulnerable your website ...
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May62019 by OWNo Comments
How To Save Money As An Online Seller

How To Save Money As An Online Seller

Online Marketing
More than 60% of U.S consumers with internet access now shop online at least once a month, according to Invespcro. This means that as an online vendor, your possibilities are limitless. Successful e-commerce businesses such as Finch Goods, Common Projects, and Tactical started from scratch, but through savings and strategic growth-oriented strategies, they have grown into multi million companies. While operating an online business, starters experience various drawbacks, such as dealing with international currency exchange, which can reduce profits. By thinking outside the box and realizing that no dollar is too small to save, you can beat these challenges. Here are top streamlining tactics that online merchants can use to save money. Using online money transfer companies Currency exc
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Apr292019 by OWNo Comments
Common LMS PPC Mistakes That Are Costing You Leads!

Common LMS PPC Mistakes That Are Costing You Leads!

Online Marketing
Along with a number of LMS marketing methods these days, PPC is one of the most popular and fruitful options. You pay. Get users to your landing page. Convert. Bingo! Money-money everywhere. Well, only if it were all that easy. PPC takes less than a second to read and a half-life to master. While you might be thinking that you’ve set your campaign right, the results might take your breath away (like, literally). And then as money is on stake, it’d hurt more. So, what to do? What’s your best bet? Stay with me here. I’m talking about some of the most common LMS PPC mistakes that would be costing you leads. Common LMS PPC Mistakes that are pulling you down! While LMS PPC campaigns can be really fruitful, a bunch of mistakes can always pull you down. To keep you safe from tho
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Apr242019 by Jens WirdeniusNo Comments
Essential Elements of a Successful Website: Ning Review

Essential Elements of a Successful Website: Ning Review

Online Marketing
Content is the oxygen to all great marketing and communication with your customers. If you want to get a message out, you need to have content. And you need to communicate with your target audience with the right types of messages that appeal to and resonate with your target audience. Over the years, the way we communicate, whether two-way communication or one-way communication has been revolutionized many times over. In this article, we'll share how to make a free website for a small business. Starting with the written word in books, to the telegraph, to the radio, to the television, and now to the digital era which has opened up an incredible amount of new communications channels and ways for you to reach your audience and convey a message. Blogging, video content, writte...
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Apr232019 by OWNo Comments
The Best Shopify Tools for 2019

The Best Shopify Tools for 2019

Online Marketing
If you're starting an e-commerce business, you're probably at least considering Shopify, the most powerful and popular e-commerce platform available today. If you're already on Shopify, you know how easy it is to get going on this platform. What you may not realize is that many other partners provide numerous tools that can integrate and work alongside of Shopify, making the platform even more powerful and customized for your particular needs. Here are some of the best Shopify tools: 1. Omnisend Omnisend is the top-rated email marketing platform available from the Shopify App Store. It's easy to see why because this app helps you focus on omnichannel marketing automation. That means you have the ability to build your email lists, test the effectiveness of subject lines and con...
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Apr182019 by OW1 Comment
Digital Marketing Industry Continues to Boom

Digital Marketing Industry Continues to Boom

Online Marketing
With nearly 55% of the world's total population now active online and 1.92 billion people expected to use their internet connection to purchase something in 2019, the growth of the digital marketing sector doesn't look set to slow down any time soon. Furthermore, the flexible nature and increasing demand of the industry continues to render it a smart career choice. Whether it's a business built around social media engagement, an agency specializing in online ad spaces, or anything in between, a career in the digital marketing industry is undoubtedly fertile with a number of attractive benefits. Advantage of the Digital Sales Gap Though global societies have become ever increasingly connected through the world wide web and the youngest members of the adult population have never known
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Apr52019 by OW1 Comment
Effective Ways Video Technology Can Help Your Online Business

Effective Ways Video Technology Can Help Your Online Business

Business, Online Marketing
The latest video technologies allow companies to interact with a wide range of audiences, like never before. Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem. The latest video technologies allow companies to interact with a wide range of audiences, like never before. Below are some of the most effective ways video technology can help your online business. Create a Greeting Video A greeting video is a perfect solution if you want to introduce yourself, your business and the products and services you have to offer to other people. A short video can help to break down many of the barriers that exist between you and your audience, which is not always easy to do online. Your greeting video ...
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Apr52019 by OWNo Comments
Checking Controls: Are You Optimizing Your Marketing Process?

Checking Controls: Are You Optimizing Your Marketing Process?

Online Marketing
To optimize your marketing process and ensure it is as effective as it can be, take these small steps in revisiting your procedures. After a while, marketing becomes a well-oiled machine. You have your strategy in place, you get comfortable with your tasks and your processes seem to run themselves. However, settling too far into autopilot can be devastating to your efforts. That's why it's essential to check back on how you're approaching the marketing game. Examining if your process is working can help you adjust pieces of your plan. Approaching just fragments of your strategy allows you to revamp certain aspects without starting from scratch.  To optimize your marketing process and ensure it's as effective as it can be, take these small steps in revisting your procedures.
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Apr52019 by OWNo Comments
5 Reasons Los Angeles is the Online Marketing Capital of the U.S.

5 Reasons Los Angeles is the Online Marketing Capital of the U.S.

Lifestyle, Online Marketing
Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Sure, big players in the online marketing game in cities like Toronto might want to give the City of Angels a run for its online marketing money, but Toronto is in Canada, so no big deal, eh? For those of you that have recently moved to LA for the burgeoning tech market, we’ll also touch on some great places to visit; hey, it’s not all about the “likes”, “shares” and “follows”. At some point, you have to step away from the screens and experience life, so that you can then post it on your favorite social media site. Wait, I gues
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Apr42019 by OWNo Comments
Developing Mobile Apps For Your Marketing Strategy

Developing Mobile Apps For Your Marketing Strategy

Online Marketing
The number of desktop users has reduced significantly in recent years giving way to mobile devices. 90% of the time spent by consumers on their mobile devices is on apps. Thus today mobile applications dominate the ways in which people consume digital information and your marketing efforts should take this into consideration.  As web applications are no longer sufficient to run a business successfully mobile app as a marketing tool seems to be the right choice for your marketing strategy. IOS application development services will be of help when it comes to the design of the consumer-centric application to market your goods or services. Developing a perfect application is a tightrope walk. A successful app is an excellent combination of what a consumer needs, business goals, and techno
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Apr22019 by Usman RazaNo Comments
6 Essential Digital Marketing Strategies Still Ignored By Experts

6 Essential Digital Marketing Strategies Still Ignored By Experts

Online Marketing
In this millennia, an estimated 51% of people have access or at least have used the internet. While roughly 61% of humans globally own or use mobile phones. Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased. During the 90’s and early 2000s, various digital mediums were best put to use by the application of different advertisements and marketing. However, these days, digital marketing strategies are needed by those who are using the internet in promoting what they do and have on the web. The use of digital marketing is at its all-time high due to the constant use of social media and other internet outlets. Not incorporating this very proficient style of marketing could lead you
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Apr12019 by OW2 Comments
Dynamic Edge Hosting Solutions: How to Create Great Projects on the Internet

Dynamic Edge Hosting Solutions: How to Create Great Projects on the Internet

Online Marketing
If you want to create great projects on the internet, Dynamic Edge might be for you. The Veloce International team had the opportunity to try Dynamic Edge's hosting solutions and will share some of the features of Dynamic Edge hosting in this article. As a business owner, you stand in front of challenges every single day. One of those challenges for business owners is their website. Websites are getting a bigger and bigger importance for businesses today. In fact, for many businesses, their website plays a central role in their business model. At the same time, there are many different challenges and things to keep in mind when it comes to managing a website. If your website isn't working the way it should, you can be sure that you will lose customers, and therefore, it is crucial th...
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Mar272019 by OWNo Comments
10 Simple Tips to Boost Your Content Shares

10 Simple Tips to Boost Your Content Shares

Online Marketing
Let’s face it. A great deal of content published on the web remains without attention when it comes to comments, likes, links, and especially shares. Why is it so? Statistics show that the average person is exposed to around 5,000 ads and brands daily. As a result, getting someone to notice and share your post is a tricky task. What does it mean? You have to create indeed valuable content to stand out from the rest. Improving the social share statistics is a complicated process that requires not only skills but also patience. Although there is no precise formula for success, a proper combination of high-quality content and appropriate content marketing strategy might help. Here are some tips for you to consider: 1. Add social media share buttons   (Taken from https://w
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Mar182019 by OWNo Comments
How To Build A Website That Grabs The User’s Attention

How To Build A Website That Grabs The User’s Attention

Online Marketing, SEO
Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or advertisement service can offer your business.  With over 1.5 billion websites out there on the internet, it is more important than ever before to have one that grabs the viewer's attention and holds it long enough to get your message across. Here are the ways that you can ensure your website has the best chance of being seen by the biggest percentage of internet users. Concentrate On Search Engine Optimisation What is the point of having a website if it isn’t in the top
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Mar52019 by OWNo Comments
7 CRO Tips to Get More from Your Traffic

7 CRO Tips to Get More from Your Traffic

Online Marketing
If one of your landing pages, or your website in general, is getting a lot of traction lately, but the traffic isn’t converting into leads or sales, there’s no reason to panic. But it could be a sign that you need to be taking conversion rate optimization seriously and start looking for solutions. Unless you address your conversion issues, all that good traffic will be going down the drain and your efforts will be in vain. And if you really want to turn your conversion rates around, you’ll have to consider doing more than some simple A/B testing or trying different button colors. Here are a few essential CRO tips that will help you maximize your traffic. Take a Look at the Competition If you notice that one of your competitors is doing particularly well, it would be wise to look at w
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Feb242019 by OWNo Comments
3 Ways to Record and Save Video Calls on Skype

3 Ways to Record and Save Video Calls on Skype

Online Marketing
Having the ability to record and save your Skype video calls can be very useful. Not only will it let you save personal calls with friends and family, but you could use it to save any important business meetings or work conversations that you may have on the platform. The best part is that there are actually three types of ways that you can record and save video calls on Skype nowadays – so you can choose which one you find most convenient: Skype’s built-in call recording feature In Skype version 8 a built-in call recording feature was introduced to the platform, allowing users to record and save video calls without third-party software. That makes it a convenient option that also benefits from being easy to use. Essentially you can use the feature while you’re on any
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Feb232019 by Guest writerNo Comments
11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

Influencer Marketing, Online Marketing
The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...
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Feb192019 by Jens WirdeniusNo Comments
How to Improve Your Content with CopyWritely Content Optimisation Software

How to Improve Your Content with CopyWritely Content Optimisation Software

Online Marketing, SEO
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma
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Feb12019 by OWNo Comments
Strategies and Types of SEO Marketing

Strategies and Types of SEO Marketing

Online Marketing, SEO
SEO is an important aspect in an online marketing strategy because it is responsible for getting the visibility of a website to a higher position and keep it above all your competitors. With the effective SEO marketing, one can Increase website visibility, user traffic, conversion rate and return on investment. As part of any digital marketing strategy, Web Marketing 123 - Types of SEO is essential to take your business to customers through online platforms. Effective marketing demands it. But what is the optimization of a search engine? A collection of tools and professional practices that help your website get a better score on search engine results, which generates more traffic to your site and, potential for business growth. Network Marketing Optimization Network Marketing is ...
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Feb12019 by OWNo Comments
Common Mistakes For Seller In Amazon Marketplace and FBA Product Research

Common Mistakes For Seller In Amazon Marketplace and FBA Product Research

Online Marketing, Tips & tricks
Although selling at Amazon FBA is not about space science, it really is something that has its degree of complexity and also meets many rules to pay attention to, but with practice can be mastered to perfection. In the continuous years, I have been experimenting and generating income in this platform, consistently and permanently. I have accumulated knowledge of a great number of details that I have decided to share with the Journal Review - Amazon FBA Research to fulfill salespeople objectives and make the most of the potential market of approximately 240 million active buyers represented by Amazon. The mistake done by Amazon FBA sellers are sometimes a bit obvious, in which equally we all fail at least once in our career to become successful sellers. The common mistakes of Amazon ...
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Jan262019 by Guest writerNo Comments
10 Incredible Content Writing Tools for Powerful Marketing

10 Incredible Content Writing Tools for Powerful Marketing

Online Marketing
Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. If you think this thoroughly, you’ll understand that content is the single most important element of a marketing strategy. Without it, brands wouldn’t be able to communicate their message, engage with their customers, or showcase their product’s benefits. Regardless of your business type, your content marketing game should rock, meaning that you should develop a content strategy that differentiates your brand from the rest. Info
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Dec282018 by Jens WirdeniusNo Comments
5 Powerful Tips to Write More Engaging Content

5 Powerful Tips to Write More Engaging Content

Online Marketing
Running a blog can be challenging to say the least. You’re expected to write on a regular basis, and not only that but you’re also expected to produce amazing, high-quality content. Of course, not everyone is born a writer, and developing good blogging skills takes time and energy. When starting out, no-one is an expert at writing, but over time, you improve and start writing more quality blog posts that effectively grasp your audience’s attention and gets them engaged in your copy. But what is is the make a great blog post.. well, great? And what is the recipe for creating amazing blog posts every time? In this article, we share 5 tips to write more engaging content that keeps your audience glued to your post, and makes them enticed to read more. But before we dig in
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Dec202018 by OWNo Comments
5 Amazing Hacks To Grow Your Online Business

5 Amazing Hacks To Grow Your Online Business

Business, Online Marketing
The growth of your online business is connected to everything online. Your online presence, your website traffic, how people perceive you online, etc. is all that will take your business to the next level. We have penned down some growth hacks for your online business that you will find useful. 1. Web Design Online business is all about your online reputation. If your customers find it easy to navigate through your site and shop your products, they will come back again and again. If your website is too complicated and the design is not really good, visitors may not even shop from you, let alone come back. You can take help for any good web design agency in this regard. 2. Build Your Brand The first thing which is essential for any business is a brand name. You need to build your br...
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Dec182018 by Guest writerNo Comments
10 Essential Marketing Automation Best Practices for Your e-commerce Site

10 Essential Marketing Automation Best Practices for Your e-commerce Site

Online Marketing
E-commerce sites are the order of the day. The competition is huge and the number of new sites getting started every other day is phenomenal. The reason for this outburst is the increased reception and acceptance of people towards these e-commerce sites. More and more people have started to place their trust in them and buy products, including the ones who need heavy investments. A recent survey suggests that nowadays people find it more convenient to sit within the comforts of their home and have a vast line of options displayed before them so that they can choose and buy what they like. Incidentally, the boom has not been restricted towards the customer side only. If it were so, due to the increased amount of traffic, the websites would crash as they would not be able to bear a...
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Dec62018 by OWNo Comments
How to Create Your Own Online Quizzes to Generate Leads

How to Create Your Own Online Quizzes to Generate Leads

Business, How-To, Online Marketing
Most successful business owners start their business with the creation of an ideal-customer profile for their sales models. These business owners often have their marketing and sales departments work in close sync with each other to use quiz makers.  The quizzes allow these teams to capture the contact details of their prospects. By capturing the contact details and creating an ideal customer profile, business owners can target the right individuals for their sales and marketing campaigns. There are two great methods of gathering leads or integrating a lead form in a poll created with a poll maker, and integrating a lead form in a quiz created with a quiz maker. In this article, we'll focus on quizzes, as they let you qualify the lead better with multiple questions. Benefits of Cre
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Nov222018 by OWNo Comments
Top 4 Ways Video is More Important Than Ever for Marketers

Top 4 Ways Video is More Important Than Ever for Marketers

Online Marketing
More conservative, traditional marketing techniques, like print advertisements and in-person endorsements, can have a lasting effect on audiences. However, despite being a newer addition to the marketing world, video has become an increasingly important medium for marketers to communicate with their audiences. Video is already being utilized by marketers from all types and sizes of businesses. Companies like Phoenix Production Services, a company centralized in Phoenix, assist businesses in strategy and video production that positively reflects their brand.  Consumers are well-accustomed to seeing video marketing content, whether they realize it or not. This type of video actively appears on their Facebook home pages or before videos on YouTube. If you are a marketer looking to gain
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Nov212018 by PaisleyhansenNo Comments
What You Need to Know About Website Optimization

What You Need to Know About Website Optimization

How-To, Online Marketing, SEO
Anyone that runs a business website knows how important it is for the site to be optimized so that it attracts traffic, generates leads, and converts visitors into customers. So, what does website optimization mean? Website optimization refers to all the technical and marketing methodologies used to attract traffic, engage visitors, and convert them into buyers or prospects using a clearly defined technique which meets a number of pre-defined objectives. And because website optimization incorporates a vast array of skills spanning across multiple disciplines, having the perfect website is not an easy thing to achieve. However, Google, as well as other search engines, have certain factors that they regard highly. By working on these components and enhancing them, you will achieve a bett...
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Nov182018 by OWNo Comments
How To Start a Career as a Floral Designer – Done Entirely Online

How To Start a Career as a Floral Designer – Done Entirely Online

How-To, Online Marketing
Would you like to become an accredited floral designer who creates beautiful arrangements for others? It is an ideal career path for artistic people who want to provide an important service in local communities through heartfelt moments or fashionable flair. Here are three critical steps that will help you learn how to become an in-demand floral designer and business owner. Step One: Identify Your Personality Traits Do you have what it takes to be a floral designer? Here are a few personality traits you need: Artistry: An artistic trait that is dominant in floral designers is a love of decor and color coordination, which allows you to envision flowers and greenery aesthetically Creativity: Creativity is a learned ability most often found in floral designers who have natural i...
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Nov142018 by Guest writerNo Comments
3 Frequently Asked Questions About Website Speed (Infographic)

3 Frequently Asked Questions About Website Speed (Infographic)

Online Marketing
Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don't know why that is? If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues. Have a look. How Website Speed Impacts Your Business? Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages. No doubt these are important too, but if there's one factor that alone can make or break your online business, then it is website speed. Did you know that a
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Nov62018 by Guest writerNo Comments
How Small Businesses Can Combine Online and Offline Marketing Effectively

How Small Businesses Can Combine Online and Offline Marketing Effectively

Online Marketing
Marketing is often divided into online and offline marketing, united in the goal of reaching your target market and bringing them to your store or website. Seeing them as separate projects can lead to divided efforts as you try to manage them separately, and it certainly leads to much more data to be analyzed. However, it doesn’t have to be this way. Here are a few tips on how small businesses can combine online and offline marketing effectively. Cross-Reference and Cross-Pollinate When you send out mailers and postcards, reference your business’s website on the printed materials. Your newspaper ads should include your website and social media profiles. Share offline marketing efforts like trade shows and seminars via your social media accounts. When you’re at trade shows, hand out busin
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Oct142018 by Guest writerNo Comments
How Can You Become a Master in Digital Marketing

How Can You Become a Master in Digital Marketing

Online Marketing
If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a part of Digital marketing. Also, digital marketing encompasses and leverages all digital channels to promote goods and services of a business which you desire to buy. As the use of digital marketing is increasing day by day so, most people are opting digital marketing as a career choice.  If you are also willing in the career potential of digital marketing, then below are the suggested learning paths for you to learn in digital marketing. Also, following these p
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Sep282018 by Deborah TayloeNo Comments
3 Fatal Email Marketing Mistakes that Kill Your Campaign

3 Fatal Email Marketing Mistakes that Kill Your Campaign

Online Marketing
The business world is fast-changing with most businesses opting for the online business platform due to the numerous benefits. These include the ability to reach a large number of users at the click of a button. This is due to the new technological advancements--which continue to impact the culture, relationships, and efficiency of businesses. As a result, most people rely on online marketing tools, basking in its effectiveness when it comes to sales conversion. You worked hard to build these sales, don’t make marketing mistakes that cause unsubscribes and kill your email marketing campaign! Email marketing has gained ground as one of the commonly used online marketing tools. It now holds a great role in consumer targeting. Not only is email marketing inexpensive, it has been proven
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Sep12018 by OWNo Comments
8 Thought Provoking Reasons Your Content Marketing Has Failed

8 Thought Provoking Reasons Your Content Marketing Has Failed

Online Marketing
You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit: Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation Conversions It’s frustrating enough to tempt you back to more traditional forms of marketing. Don’t give up yet. Most content marketing failures can be contributed to one of eight factors. Sometimes, it’s a combination of these things. Take an honest look at your digital marketing efforts, and see if you recognize any of these. 1. You’re Being Too Impatient Good content marketing efforts take time. If anyone tells you differently, be wary, especially if they are trying
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Aug302018 by Jens WirdeniusNo Comments
How to Decide on the Right Format for Video Content

How to Decide on the Right Format for Video Content

Online Marketing
How to Decide on the Right Format for Video Content Deciding on a video format to use when you encode or convert your videos can be difficult considering there are so many options out there. While picking a popular format is normally a good idea, it helps if you pause for a few minutes and consider how you’re going to be using the video. In particular, there are a few common ways in which video content may be used that could influence your decision: Publishing videos on online platforms If you want to publish your videos on online platforms or upload to one then embed it on your website, it is best to follow the platform’s recommended format and settings. Although most platforms nowadays support a wide range of formats, they are likely to transcode the video to their preferred form
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Jul312018 by Jens WirdeniusNo Comments
5 Tips on Writing an SEO-Friendly Youtube Video Description

5 Tips on Writing an SEO-Friendly Youtube Video Description

Online Marketing, SEO
The landscape of content marketing is drastically changing and vlogging is quickly becoming the in-thing for millions of marketers across the world. There is so much you can achieve by combining your content with quality videos and the best thing is that this does not cost much when compared to other modes of marketing. However, as you embrace this effective marketing method, it is important to understand how things work in order to reap big and reach out to the ever increasing number of YouTube subscribers across the world.  One of the key features you will need to understand is how to write effective SEO-friendly YouTube video descriptions, title, and relevant tags. As a marketer, your customer acquisition largely depends on Search Engine Optimization but this must be done profess
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Jul302018 by Jens WirdeniusNo Comments
67 Staggering YouTube Statistics you Need to See

67 Staggering YouTube Statistics you Need to See

Online Marketing
YouTube is undeniably the video sharing platform of this era. It is the second largest search engine in the world, and in recent years, its growth has exploded, much because of the increased demand for video content from consumers. Today, you probably find yourself watching more video tutorials instead of reading, more videos from influencers within your space, and everything in between. And most likely, you probably find yourself on YouTube most of the time when watching. With its huge database of video content, there’s essentially video content about anything and everything, as long as it complies with YouTube’s rules. Humans are visual creatures, and so it’s not very strange that we now consume video content more than ever. The fact is that humans have always been visual cre
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Jul252018 by Jens WirdeniusNo Comments
208+ Staggering Video Marketing Statistics You Need to See

208+ Staggering Video Marketing Statistics You Need to See

Online Marketing
You try to do something but not sure how to do it. What do you do? More and more, you’ve probably found yourself turning to YouTube for an informational video in order to learn how you do it. In fact, chances are, in recent times you’ve found yourself consuming more video content than you’ve done before. You’re not alone. In fact, video marketing statistics tell us that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, on platforms like Facebook, YouTube, Netflix, and other platforms where video content can be consumed. Moreover, 85% of people say they’d like to see more video from brands in 2018. Unless you’ve been living under a rock for the last couple of years, it has been difficult to miss t
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Jul192018 by Jens WirdeniusNo Comments
29 Killer Ways to Repurpose Blog Content

29 Killer Ways to Repurpose Blog Content

Online Marketing
Wondering how you can repurpose blog content? Back in the days, blogging used to be much easier than it is today. Of course, if you just recently started out blogging, you’re quite fortunate, because you’ve never experienced the huge competitive contrast. Now, I am generally no person who romanticise the past, but it is safe to say that it was a lot easier gaining traction and succeeding with blogging a few years ago. But that doesn’t really come as a surprise, does it? More people than ever are using the internet, and more websites and blogs exist on the web than ever. In fact, in 2015, more than 2 million blog posts were shared every single day on the web. You can expect that number to be much higher today, and that it won’t be slowing down anytime soon, either. As a
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Jul182018 by Jens WirdeniusNo Comments
4 Effective Tips for Getting More Visibility for Your Blog

4 Effective Tips for Getting More Visibility for Your Blog

Online Marketing
4 Effective Tips for Getting More Visibility for Your Blog It takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand.  When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers' enthusiasm, resulting in the writer abandoning their idea. What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work. 1.    Create Captivating Content with Viral Potential  “On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago
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Jul162018 by Jens Wirdenius1 Comment
21 Obvious tells you have a low-quality web host [Infographic]

21 Obvious tells you have a low-quality web host [Infographic]

Online Marketing
Web hosting is one of the basic foundations of a successful website. Without the backing of a reliable web host, you would not be able to make it big in the online world. As such, one needs to research and put in a little effort before selecting a hosting service provider for their website. A good web host will ensure that your site is functioning smoothly at all times with no or minimal downtime. It will ensure that your site enjoys faster speed, which will help you rank better in the search result. It will provide you with the latest technologies that are needed to keep your site up-to-date. Moreover, it will protect your website from security threats such as spam, virus, malware, and others. A low-quality web host, on the other hand, can cause a lot of issues that could hurt your ...
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Jul132018 by chris12richardsonNo Comments
15 Content Creation tips to Attract More Visitors to Your Site

15 Content Creation tips to Attract More Visitors to Your Site

Online Marketing
In today's marketplace, every content creator strives to be better than the other. This competitiveness is good because it makes us step out of our comfort zones and act like we should act. Entrepreneurship is not easy. You chose it, now assume it. To be successful in today’s digital marketplace, your content must shine. In today’s post, I’m sharing 15 insightful content creation tips that’ll help you attract more relevant visitors to your website. Pay attention and apply! 1. Quality is King You should always focus to produce and distribute quality content. That’s the number one rule of digital marketing. To produce effective results, the information you transmit to the world wide web has to be qualitative. You can spot the differences in the quality of content when you look for
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Jun192018 by Jens WirdeniusNo Comments
11 Digital Marketing Types You Need to Know About

11 Digital Marketing Types You Need to Know About

Online Marketing
Curious about the different digital marketing types? Digital marketing is a large word which houses a large number of marketing types and activities. Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use? In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.) Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar
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Jun112018 by Jens WirdeniusNo Comments
The Complete and Only Guide to Video Marketing You’ll Ever Need

The Complete and Only Guide to Video Marketing You’ll Ever Need

Online Marketing
Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words". I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say? In theory, it’d say quite a lot, right? This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly. An equation could look like this: 1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million. And all of that makes sense, with the fact that humans are visual creatures, in mind. Just look
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Jun62018 by Jens WirdeniusNo Comments
Top 19 Online Marketing Benefits You Shouldn’t Ignore

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Online Marketing
Curious about the online marketing benefits? The number of internet users has skyrocketed since it first came around. In 2017, it was estimated that 3.58 billion people were using the internet. This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet. For marketers, one might say that the internet has completely turned upside down on the marketing industry. When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable. Until you realize that marketers only trade on one thing: attention. Everything you do in marke...
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May152018 by Jens WirdeniusNo Comments
16 Killer Ways to Improve Your Email Marketing Performance

16 Killer Ways to Improve Your Email Marketing Performance

Online Marketing
Want to improve your email marketing performance? How many times have we heard that something within the marketing space is dead? Print ad is dead, television ads are dead, radio ads are dead… and so on. Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies. Why is that? Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it. So what’s the reason that we time and time over hear that email marketing is dead? Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be
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Apr182018 by Jens WirdeniusNo Comments
How Automotive Industry Can Benefit from Digital Marketing

How Automotive Industry Can Benefit from Digital Marketing

Online Marketing
Buying a car is a serious thing to do, and that is perhaps why the automotive industry has been a little slower than most others to pick up the digital trends. When you buy something this expensive, most people probably thought, it is better to see things with your own eyes and resolve possible issues personally. However, the situation changes. More and more people prefer to find out online if this or that car is affordable, suitable for their purposes and possesses the necessary functionality. Fewer and fewer people believe it to be required to go around car dealerships and discuss things in person – their customer's journey is gradually moving into the digital sphere. For businesses, this means that they have to pay greater attention to their online marketing, probably for the fir
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Apr172018 by Jens WirdeniusNo Comments
77 Breathtaking Facts About Cyber Crimes (Infographic)

77 Breathtaking Facts About Cyber Crimes (Infographic)

Online Marketing
Are you protected and safe from cyber crimes? Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping. Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain. With data, cybercriminals can steal your identity, take over your financial accounts ...
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Mar202018 by Jens WirdeniusNo Comments
Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Online Marketing
Email marketing isn't dead. But if you check the internet, it may sure seem like it. "Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years. But is email marketing actually dead? Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers. As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch
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Mar162018 by Jens WirdeniusNo Comments
How to Leverage the Power of User-Generated Content in Marketing

How to Leverage the Power of User-Generated Content in Marketing

Online Marketing
Curious about user-generated content? As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results. But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience. Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low. With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your
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Mar42018 by Jens WirdeniusNo Comments
The Ultimate Guide to Creating Visually Appealing Content For Marketing

The Ultimate Guide to Creating Visually Appealing Content For Marketing

Online Marketing
All You Need To Know To Create Visually Appealing Content For Marketing You’ve probably heard the quote content is king a million times by now. But that’s because it’s true. There’s a reason why brands and marketers are devoting more money than ever into content marketing. But which type of content should you focus on? Studies say visual content. And it’s not so strange, really! The human brain resonates a lot better with visual content than it does with text. Think about it: Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject? Most would say video. And studies prove that you’ll also be able to learn more by watching the video. And yes, I know, it’s a bit counter-intuitive that I am rambling on
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Mar22018 by Jens WirdeniusNo Comments
Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Online Marketing
Direct Mail marketing is far from dead. In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day. Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them. Interestingly, there is far less competition in y...
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Feb162018 by Jens WirdeniusNo Comments
7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing
7 Digital Marketing Types you Need to Use today By definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services. Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology. Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to
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Dec72017 by Jens WirdeniusNo Comments
11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing Email Writing marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers. You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place. Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
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Jun102017 by Jens WirdeniusNo Comments
13 Top Ways To Drive Traffic To Website

13 Top Ways To Drive Traffic To Website

Online Marketing, Tips & tricks
13 Top Ways To Drive Traffic To Website (adsbygoogle = window.adsbygoogle || []).push({}); Building a website is an art and driving traffic likewise. There are tons of different ways in which you can increase your website traffic with. Some are a bit tricky to master, some cost money, some demand hard work, some only take a few seconds. In this article, I thought I'd share with you a list of 13 ways to increase your website traffic. It's a mix of paid methods, common methods, less common methods. What they all have in common, however, is that they drive traffic to your website. 13 Top Ways To Drive Traffic To Website 1. Content is king when it comes to increasing traffic to your website. Therefore, you should publish new content often while providing value with the con
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May282017 by Jens WirdeniusNo Comments
Top 5 Ways To Market Your Business Using Social Media

Top 5 Ways To Market Your Business Using Social Media

Online Marketing, Social Media Marketing
Top 5 Ways To Market Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); The most important aspect of social media marketing is understanding your audience dynamics. Generating a sense of need for the product is one of the most effective ways to market your product/ service on social media.y sourcing fresh and relevant content you can attract your target audience. By sourcing fresh and relevant content you can attract your target audience. It is also important to keep in mind that the average social media user doesn’t devote more than a few seconds to a post - which is why call to actions are necessary, as well as appealing and eye-catching content. In this article, we'll be providing you with the Top 5 Ways To Market Your Business Using
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May222017 by Jens WirdeniusNo Comments
Free Ways to Increase Traffic To Your Website

Free Ways to Increase Traffic To Your Website

Online Marketing, SEO
Free Ways to Increase Traffic To Your Website (adsbygoogle = window.adsbygoogle || []).push({}); Before I go more into detail about some of the free ways to increase traffic to your website I thought I'd share a disclaimer first: There's no such thing as really FREE. Everything cost something. Yes, this is free when it comes to cash but you have to invest something and in this case, it is time and time is money. Invest your Time and get money as an outcome.   1. Participate in Forums You should participate and be active in online forums but not just any forums. Relevant forums to your niche where people are spending their time. Give answers to their problems or give them some tips. The most important part is that you actually engage with people in your niche.  You
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May52017 by Jens WirdeniusNo Comments
5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing
5 Highly Effective Paid Ways of Increasing Website Traffic "How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic. How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click t
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May42017 by Jens WirdeniusNo Comments
Can Video Marketing Gain you More Customers?

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing
Can Video Marketing Gain you More Customers? (adsbygoogle = window.adsbygoogle || []).push({}); Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it? In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends". Here's an overlook on how the ROI of video marketing is changing, from MarketingLand. According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%! So by the stats of
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Apr142017 by Jens WirdeniusNo Comments
How to Strengthen Your Customer Relationships

How to Strengthen Your Customer Relationships

Business, Online Marketing
How to Strengthen Your Customer Relationships (adsbygoogle = window.adsbygoogle || []).push({}); Customer relationships is what drives your business. With great customer service, you can differentiate your company from your competitors. The reason why customer service is so important for businesses is because the customer relationship is often the only contact the customer have with the company.  Obviously, customers are essential to any organization so treating them good and making them fall in love with your business can make them returning customers over and over again. Some customers are spending hundreds or even thousands of dollar as customers each year and the customer relationship is what is going to have a huge effect on if they're going to become returning custom
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Apr122017 by Jens WirdeniusNo Comments
How to Market a Product to Attract Media Attention

How to Market a Product to Attract Media Attention

How-To, Online Marketing, Social Media Marketing
How to Market a Product to Attract Media Attention (adsbygoogle = window.adsbygoogle || []).push({}); Getting media buzz can help generate huge results and if you succeed with creating a marketing campaign that is worth spreading on media, you can get great results. But how do you do just that? The big thing radio/TV stations (which will be our main media sources in this article) discuss when it comes to featuring products/businesses is, “What’s in it for the viewer?” You need to prove that you have something that benefits a large number of their television viewers. When you write your press release, make it sound like you not only have something beneficial to people but you can also share knowledge and information beneficial to viewers. Television stations don’t want to pu
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Apr112017 by Jens WirdeniusNo Comments
How to Make Sales With Discounts and Special Offers

How to Make Sales With Discounts and Special Offers

Business, Instagram, Online Marketing
How to Make Sales With Discounts and Special Offers (adsbygoogle = window.adsbygoogle || []).push({}); Discounts and special offers have long been an effective way for businesses to make sales. Customers absolutely love the feeling of making a great deal and saving money (even though they are spending). This is why discounts and special deals are very effective when looking to make sales. A lot of business often do their social offers wrong and this is why I though it'd be a great idea to write an article on How to Make Sales With Discounts and Special Offers. The university of Chicago has reported that sales and special offers leads to a 24 percent boost in performance, so why wouldn't you use it? Why you should offer discounts: Discounts have many perks. it can be
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Apr102017 by Jens WirdeniusNo Comments
7 Ways to Build Your Email Subscriber List

7 Ways to Build Your Email Subscriber List

Business, Online Marketing
7 Ways to Build Your Email Subscriber List (adsbygoogle = window.adsbygoogle || []).push({}); According to HubSpot, your email list degrades by about 22.5% every year. The email addresses in your list changes, people hop from one job to another or just simply abandon their email for a new one. This means that you should constantly be working to add new contacts to your email list in order to get better email marketing results. As a marketer, you should see it as your duty to constantly add new email addresses to your list. Therefore, we'll give you some tips and Ways to Build Your Email Subscriber List so you can continue to grow. 1. Prioritize top-quality content The content you put in your newsletters should be one of your main priorities. Your content should b
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Apr102017 by Jens WirdeniusNo Comments
Smart ways to Get Testimonials and Reviews

Smart ways to Get Testimonials and Reviews

Online Marketing
Smart ways to Get Testimonials and Reviews (adsbygoogle = window.adsbygoogle || []).push({}); One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one. Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer. But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa
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Apr52017 by Jens WirdeniusNo Comments
Why Storytelling is Important in Marketing

Why Storytelling is Important in Marketing

Business, How-To, Online Marketing
Why Storytelling is Important in Marketing (adsbygoogle = window.adsbygoogle || []).push({}); It is often that we hear the word storytelling in marketing but what is it and why is it so important? Storytelling is a way of marketing that has shown to be very effective. As humans, we respond to stories. Storytelling as a strategy in marketing goes way back to the beginning of the 20th century and has in fact been getting stronger in online marketing of today. In order to sell a product, you need to tell people why they need it. But that's too difficult to address, because you can't show every individual why they need the product. Different people have different motivations. Seth Godin said: "Marketing is storytelling. The story of your product, built into y
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Mar112017 by Jens WirdeniusNo Comments
6 Ways You can Market Your Website

6 Ways You can Market Your Website

Blog, Business, Online Marketing
6 Ways You can Market Your Website Okay. You've started your website and now what? You didn't create your website so no one can find it. Now you need to come up with some good ways to get website visitors. But how do you do that? People often create a fantastic website but struggle with getting the visitors. You need traffic in order to increase sales and get customers. Therefore, in this article, we'll be listing 6 Ways You can Market Your Website on.  1. Search engine optimization SEO is the key to gaining organic visitors from the search engines. This includes Keyword research, on-page optimization, architecture fixes, user experience optimization, etc. By working with SEO, you make sure that it is your website that comes up at the top when someone searches for somethi
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Feb222017 by Jens WirdeniusNo Comments
How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing
How To Increase The Open Rate In Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver. So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably: Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you money There´s no point in having a big list of people who don't care about you or your business. Increase your open rate An email should be treated in much the same wa
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Feb72017 by Jens WirdeniusNo Comments
Unique Ways To Build Brand Awareness

Unique Ways To Build Brand Awareness

Business, Online Marketing, Social Media Marketing
Unique Ways To Build Brand Awareness (adsbygoogle = window.adsbygoogle || []).push({}); Awareness should be regarded as the first step on the path to conversion. It, alone, rarely does much, yet without it nothing else is possible. To build awareness, regardless of which tool you use, you have to accomplish two things: 1. Relevance. The human capacity to ignore what doesn't matter is stupendous. The human capacity to notice what does, regardless of distractions, is truly impressive. Decades of advertising research have proven again and again that an ounce of personal relevance is worth a ton of GRPs. 2. Passive exposure. This is something even Google has come around to accepting, and they now advise marketers to model communications plans accordingly. The process of conve
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Feb12017 by Jens WirdeniusNo Comments
How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing
How Do I Generate Leads Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is a great way to generate leads but how do you do it? In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the
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Jan312017 by Jens WirdeniusNo Comments
How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing
How To Sell Products Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products. How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing: Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and
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Jan302017 by Jens WirdeniusNo Comments
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing
How Often Should I Send Marketing Emails? (adsbygoogle = window.adsbygoogle || []).push({}); The answer varies but we´ll try to break it down for you in this article. Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return. Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup
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