Online Marketing

The business world is fast-changing with most businesses opting for the online business platform due to the numerous benefits. These include the ability to reach a large number of users at the click of a button. This is due to the new technological advancements--which continue to impact the culture, relationships, and efficiency of businesses.As a result, most people rely on online marketing tools, basking in its effectiveness when it comes to sales conversion. You worked hard to build these sales, don’t make marketing mistakes that cause unsubscribes and kill your email marketing campaign!Email marketing has gained ground as one of the commonly used online marketing tools. It now holds a great role in consumer targeting. Not only is email marketing inexpensive, it has been proven

You started your content marketing efforts with great hope. After all, you’ve seen other brands use it to great success. Now, there’s a problem. All the things you hoped for aren’t bearing fruit:Increased Traffic More Followers Email Subscriptions Better Social Engagement Quality Lead Generation ConversionsIt’s frustrating enough to tempt you back to more traditional forms of marketing. Don’t give up yet. Most content marketing failures can be contributed to one of eight factors. Sometimes, it’s a combination of these things. Take an honest look at your digital marketing efforts, and see if you recognize any of these. 1. You’re Being Too Impatient Good content marketing efforts take time. If anyone tells you differently, be wary, especially if they are trying

How to Decide on the Right Format for Video ContentDeciding on a video format to use when you encode or convert your videos can be difficult considering there are so many options out there. While picking a popular format is normally a good idea, it helps if you pause for a few minutes and consider how you’re going to be using the video.In particular, there are a few common ways in which video content may be used that could influence your decision: Publishing videos on online platforms If you want to publish your videos on online platforms or upload to one then embed it on your website, it is best to follow the platform’s recommended format and settings. Although most platforms nowadays support a wide range of formats, they are likely to transcode the video to their preferred form

YouTube is undeniably the video sharing platform of this era.It is the second largest search engine in the world, and in recent years, its growth has exploded, much because of the increased demand for video content from consumers.Today, you probably find yourself watching more video tutorials instead of reading, more videos from influencers within your space, and everything in between. And most likely, you probably find yourself on YouTube most of the time when watching.With its huge database of video content, there’s essentially video content about anything and everything, as long as it complies with YouTube’s rules.Humans are visual creatures, and so it’s not very strange that we now consume video content more than ever. The fact is that humans have always been visual cre

You try to do something but not sure how to do it.What do you do?More and more, you’ve probably found yourself turning to YouTube for an informational video in order to learn how you do it.In fact, chances are, in recent times you’ve found yourself consuming more video content than you’ve done before.You’re not alone.In fact, video marketing statistics tell us that people will spend an average of 47.4 minutes a day viewing online videos this year, up considerably from 39.6 minutes in 2016, on platforms like Facebook, YouTube, Netflix, and other platforms where video content can be consumed. Moreover, 85% of people say they’d like to see more video from brands in 2018.Unless you’ve been living under a rock for the last couple of years, it has been difficult to miss t

Wondering how you can repurpose blog content?Back in the days, blogging used to be much easier than it is today.Of course, if you just recently started out blogging, you’re quite fortunate, because you’ve never experienced the huge competitive contrast.Now, I am generally no person who romanticise the past, but it is safe to say that it was a lot easier gaining traction and succeeding with blogging a few years ago.But that doesn’t really come as a surprise, does it?More people than ever are using the internet, and more websites and blogs exist on the web than ever.In fact, in 2015, more than 2 million blog posts were shared every single day on the web. You can expect that number to be much higher today, and that it won’t be slowing down anytime soon, either.As a

4 Effective Tips for Getting More Visibility for Your BlogIt takes time and hard work to build a successful blog. Most bloggers have dreams of grandeur when they pen their first post. They imagine a flood of traffic to their site, with thousands of visitors reading and agreeing with the topic at hand. When the post fails to drive the intended traffic to your site, feelings of disappointment curb the bloggers' enthusiasm, resulting in the writer abandoning their idea.What does it take to create, manage, and maintain a successful blog? Follow these 4 effective tips for boosting the visibility and readership of your work. 1.    Create Captivating Content with Viral Potential  “On the internet, content is king.” Bill Gates shared this wisdom with internet marketers many years ago

Web hosting is one of the basic foundations of a successful website. Without the backing of a reliable web host, you would not be able to make it big in the online world. As such, one needs to research and put in a little effort before selecting a hosting service provider for their website.A good web host will ensure that your site is functioning smoothly at all times with no or minimal downtime. It will ensure that your site enjoys faster speed, which will help you rank better in the search result. It will provide you with the latest technologies that are needed to keep your site up-to-date. Moreover, it will protect your website from security threats such as spam, virus, malware, and others.A low-quality web host, on the other hand, can cause a lot of issues that could hurt your ...

In today's marketplace, every content creator strives to be better than the other. This competitiveness is good because it makes us step out of our comfort zones and act like we should act.Entrepreneurship is not easy. You chose it, now assume it.To be successful in today’s digital marketplace, your content must shine. In today’s post, I’m sharing 15 insightful content creation tips that’ll help you attract more relevant visitors to your website. Pay attention and apply! 1. Quality is King You should always focus to produce and distribute quality content. That’s the number one rule of digital marketing. To produce effective results, the information you transmit to the world wide web has to be qualitative.You can spot the differences in the quality of content when you look for

Curious about the different digital marketing types?Digital marketing is a large word which houses a large number of marketing types and activities.Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use?In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.)Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar

Want to become a video marketing expert?In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words".I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say?In theory, it’d say quite a lot, right?This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly.An equation could look like this:1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million.And all of that makes sense, with the fact that humans are visual creatures, in mind.Just look

Curious about the online marketing benefits?The number of internet users has skyrocketed since it first came around.In 2017, it was estimated that 3.58 billion people were using the internet.This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet.For marketers, one might say that the internet has completely turned upside down on the marketing industry.When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable.Until you realize that marketers only trade on one thing: attention.Everything you do in marke...

Want to improve your email marketing performance?How many times have we heard that something within the marketing space is dead?Print ad is dead, television ads are dead, radio ads are dead… and so on.Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies.Why is that?Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it.So what’s the reason that we time and time over hear that email marketing is dead?Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be

Are you protected and safe from cyber crimes?Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping.Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain.With data, cybercriminals can steal your identity, take over your financial accounts ...

Email marketing isn't dead.But if you check the internet, it may sure seem like it."Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years.But is email marketing actually dead?Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers.As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch

Curious about user-generated content?As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results.But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience.Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low.With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your

All You Need To Know To Create Visually Appealing Content For MarketingYou’ve probably heard the quote content is king a million times by now.But that’s because it’s true.There’s a reason why brands and marketers are devoting more money than ever into content marketing.But which type of content should you focus on?Studies say visual content.And it’s not so strange, really!The human brain resonates a lot better with visual content than it does with text.Think about it:Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject?Most would say video.And studies prove that you’ll also be able to learn more by watching the video.And yes, I know, it’s a bit counter-intuitive that I am rambling on

Direct Mail marketing is far from dead.In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day.Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them.Interestingly, there is far less competition in y...

7 Digital Marketing Types you Need to Use todayBy definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services.Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology.Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to

Smart ways to Get Testimonials and Reviews(adsbygoogle = window.adsbygoogle || []).push({});One of the pages on your website that can have the biggest effect whether or no people buy from you is your testimonials page. If you don't have one already, it is time that you get one.Testimonials from your customers will make your business seem legit, and most importantly, potential customers will be able to see what results you company have been able to give previous customer.But, how do you get customer reviews and testimonials? There are some tips and tricks you can use to encourage your audience to write what they think about your business and products and you'll learn those tricks in this article. Here, you'll learn Smart ways to Get Testimonials and Reviews. 1. Fa