Influencer Marketing

How To Spot Influencers With Fake Followers When talking about influencers who have bought, or in any other way obtained fake followers, we refer to them as "fake influencers" while it is not true that the influencer itself is fake. The name is not perfect but as we have nothing else to use at this moment - other than "influencers with fake followers". In this article, we'll study the case of fake influencers, what you can do to protect yourself, and how to identify them. Why should you avoid working with fake influencers? Fake followers are nothing but bots. They are fake accounts that have been created by computers in order for someone to make money when selling followers to someone. Here's the problem... When brands and marketers identify influencers worth working w...

If you didn't know, influencer marketing is a big deal today. At least it has become so in the last couple of years. And with all right. Most of all for brands who are providing a physical product to their audience, but also for service businesses. Let's looks at some statistics that will help us understand why influencer marketing has gained such immense traction over the last couple of years: Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 74% of people turn to social networks for guidance on purchase decisions. 49% of people say they rely on recommendations from influencers when making purchase decisions. The habits of the consumers are slowly changing, and for a large share of the consumer audience, the att...

As a marketer, it's important to stay updated with the changes in the market, to be able to quickly adapt new trends and stay on top of it. One of the marketing trends that have emerged in the last couple of years, in particular as social media has exploded, is influencer marketing. If you are still new to influencer marketing, we advise you to read our complete guide to influencer marketing before jumping into this one. In this article, I'll be listing Top 5 Things You Don't Know About Influencer Marketing. Read these five tips to ensure that you are up to date with how this effective marketing tactic works, and how you can best leverage it for your marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusin...

Have you heard the term micro-influencers more and more over the years? Have you started using influencer marketing in your marketing campaigns but are now curious in working more with micro-influencers? What characterizes micro Influencers is that they do not have as huge of a following and audience as regular influencers, but what they do have is an influence over people. And this influence, no matter how small or large is extremely important for companies looking to sell more products. While influencers have a relatively small audience, they have often built up very strong relationships with their followers, and have an extremely engaged audience. In this article, we share four reasons to work with micro-influencers and go into detail about what makes micro-influencers so speci...

Are you looking to minimize the risk of failure for your product launch? Want to make a big splash with your new product upon release? When launching a new product, getting traction is hard. People tend to be cautious with things they don't trust, and a product that has just hit the market? Trust takes time, plus, if you don't have a huge audience of millions of people, it's hard to get the exposure and buzz that you want. That's why they are so difficult. When it comes to marketing launches, influencers can often be seen being as promoting pillars for new releases and product launches - and that's because it works! They help spread the word about your product launch, get people engaged, and create excitement about your big news. In order to be able to sell something, there ...

Influencer marketing has shown marketers that it's a marketing strategy that can generate tremendous results - if executed correctly. If you learn how to use it properly it can prove to provide laser targeted marketing to reach the people who are truly relevant to your brand. And that is the punchline: influencer marketing is a tremendous marketing tool, but only if executed correctly. Like any tool, it's only effective if you know how to use it. Marketers can't expect that their influencer marketing campaign reaches its full potential if it's not set up properly and if they don't know how to execute properly. If you want to make sure that you are getting as much out of your influencer marketing budget as possible and are generating the highest ROI you can, then, these 5 Golden Ti...

Before we go into more detail about this topic, I thought I'd share some influencer marketing statistics to show how powerful it really is for brands. It's easy to preach about how good something is, but nothing speaks as clearly as statistics. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016) 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016) 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram After reading these facts, it is not hard to understand why many brands are increasing their influencer marketing budgets. When reading these stat...

Social media is a platform that allows for people to communicate freely and exchange ideas. Social media has never played a role as huge in our society as today, and never have people looked up and put so much trust in online figures - known as influencers. As a result, the trust makes the people do as the influencer does, and buy what the influencer has. It's not really a secret that people want to do everything that their idols do. And it's not really a secret that influencer marketing help brands drive sales either. In this article, we'll look at how influencer marketing can help your social selling, and what approaches you can take to generate better results. 1. Be a part conversations and trends It seems like new trends are constantly emerging, and the speed of which t...

3 Huge Influencer Marketing Challenges And How To Overcome Them Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant to their audience and can implement products in their social media posts that spark interest and engagement. This ultimately translates into sales. Influencers have huge convincing power because their follower sees them as industry-experts and thus listen carefully to their advice. As a result, brands who partner with influencers and does it well can generate incredible marketing results that few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return. That's quite remarkable. But while ...

Tips and reasons to use influencer marketing. It has become increasingly common for companies to use Influencer Marketing. But why is it so popular? In this blog post, we list the top reasons why you should include Influencer Marketing into your marketing strategy. We will also give you tips on what to consider before using Influencers for the first time! Influencer Marketing Influencer Marketing means using influential people to influence their target audience. Using Influencer marketing is closely related to PR but, unlike the traditional broadcast of press releases and the struggle for journalists' attention, it is about a close relationship with the influencer and a clear plan for preparation and implementation. The influencer may, for example, be a person with a lar...

Want to succeed with influencer marketing? Is influencer marketing new to you? Do you have plans to start your first campaign on Instagram? Then the chances are that you have questions and concerns about how to get started. Fortunately, it is neither strange nor unusual - the fact is that you are far from alone. In this article, we, therefore, offer detailed answers to some of the most common questions we receive from brands regarding influencer marketing. Our goal is to help you prepare for your first campaign so that you can achieve the goals. See this as your basic guide to everything related to marketing on social media. But first… Before we enter the details of influencer marketing, we want to clarify something. Although you can run campaigns on virtually any and all socia...

How are fake followers affecting influencer marketing? How can you avoid influencers with fake followers? That's what you will learn in this article. With the help of fake followers, anyone can become an influencer overnight. At least create a perception of such. It is happening everywhere on social media. People are inflating their follower counts, and sometimes also their engagement artificially. Then, they partner with brands and secure sponsorships, even though the reality is that they can't impact a single individual because their whole image and following are fake. The issue with these partnerships, from the brand's point of view, is that the influencer's followers and engagement are fake and something that will never benefit the brand. Why are fake followers harming ...

There are things you need to know about micro-influencers. Do you know them? If you're in any way familiar with influencer marketing, chances are, you've heard the term micro-influencer as well. Not only has influencer marketing skyrocketed over the years, but so has the popularity of micro-influencers. For most marketers, influencer marketing is something new and unheard of, and micro-influencer marketing is even more unfamiliar. But don't worry, though. In this article, I am sharing everything you need to know about micro-influencers. Whether you are planning to launch your very own micro-influencer marketing campaign, or just trying to understand the market better. What are micro-influencers? Defining something is always tricky, and defining micro-influencers is even tr...

Which social platform should you use for influencer marketing? Influencer marketing is growing enormously worldwide, and marketing budgets are increasingly moving from traditional marketing to Influencer marketing and online marketing, simply because that is where the consumers are. Consumers do their best to dodge traditional advertising such as television ads, and as a marketer, it is therefore important to think smart in order to reac your target audience. The social media platforms are many, and the number of Influencers is increasing every day. It is easy to get overwhelmed by the opportunities and the supply of them, and it can be difficult to get a hold of this ever-changing industry. One question we often get is which platform you as a company or brand should invest in when i...

What is it That Define a Social Media Influencer? What is the definition of an influencer? If you have even just a tiny bit of experience with influencer marketing, you probably think you know the answer to this question. But do you really know what a social media influencer is? What is it that defines one? Over the years, the term influencer has started to get thrown around a lot. This contributes to misconceptions and misunderstandings of what a social media influencer really is. Today, it feels like everyone is calling themselves influencers on social media, but are they really right in the right to do so? When I am scrolling social media, I often come across accounts with one thousand, two thousand, or even five hundred followers that write "influencer" in their pr...

Trust is an extremely important part of marketing, because if your audience doesn't trust you, why would they give you their money? Thankfully, influencer marketing is a tremendously effective marketing strategy that can help you do a lot of things. One of those things is to increase and improve customer trust. Furthermore, influencer marketing can also help you establish yourself as a thought leader whom people list to, turn to, and trust, for advice. And when you have succeeded in this, your customers will completely trust you and your expertise. Influencer marketing is effective for this building trust for many reasons, but one of the most important is that influencers already are thought leaders in their industry. Their audience listens to and trusts them. As a result, when th...

The business landscape is changing on a daily basis. There is fierce competition among brands and product sellers.  Satisfying the desires of consumers and even getting them to notice or buy your products is increasingly becoming tougher. And worse, traditional marketing strategies are no longer yielding the desired outcome for business owners. Business owners who are able to improvise and generate new ideas to skyrocket their marketing efforts are the ones who will witness remarkable growth in their business. One way in which you, as a business owner, can stay ahead of the competition, generate leads, and boost sales is through influencer marketing.  For starters, influencer marketing is all about getting an influential person to promote your business and products. These p...

As with everything that grows in popularity, influencer marketing has got a lot of myths circulating around it. And these myths haven't exactly become fewer as the interest in influencer marketing has grown, either. Considering the fact that influencer marketing is one of the fastest-growing marketing sources, even faster-growing than digital ads, it's not surprising that myths about influencer marketing have been born. Usually, myths are born as a result of wrong information and ignorance and created by people who don't have enough knowledge about the subject. As a marketer, it is essential that you have the correct information so that you can take actions accordingly, but when myths are created, that confuses, it's hard to know what information to trust, and what information is ...