Influencer Marketing

Aug172019 by Jens WirdeniusNo Comments

Influencer outreach: How to Successfully Reach out to Influencers

Influencer outreach: How to Successfully Reach out to Influencers

Influencer Marketing

Okay, so you've completed the first step of the influencer campaign: identifying relevant influencers for your campaign. Maybe you've found these influencers through regular manual search, or maybe you have used an influencer directory. A study found that marketers idetnify that the single biggest challenge of influencer marketing is finding relevant and suitable influencers for a campaign. But what about when you have found them? The next step is reaching out to them and ultimately agreeing on a partnership. But you will be surprised at how difficult this task can be. You probably already know that influencer marketing is among the most powerful and effective ways to market your brand, so I won't be going on and on about its benefits. But remember that nothing worth hav...

Aug142019 by Jens WirdeniusNo Comments

Influencer Marketing: 5 Powerful Tips to Success

Influencer Marketing: 5 Powerful Tips to Success

Influencer Marketing

Influencer marketing is not a walk in the park. There are several key components that have to be mixed into the recipe, together with a bunch of spices and herbs. Succeeding with influencer marketing can be difficult, but it is also extremely rewarding when you get it right. With a social media marketing strategy on hand, you are planning for success, while also making it easier to execute what needs to be d0ne when setting up your influencer marketing strategy. Now, in this article, we won't tell you how to write an influencer marketing strategy, however, we will provide you with 5 steps that are incredibly important, and that you definitely need to have in mind when creating your strategy. Being aware of the challenges and obstacles that you may face is the key to avoiding them,...

Aug132019 by Jens WirdeniusNo Comments

Why Influencer Marketing Has Become A Core Marketing Tactic

Why Influencer Marketing Has Become A Core Marketing Tactic

Influencer Marketing

Influencer marketing is not as modern a concept as you might think. In ancient Rome, gladiators were often paid to endorse products before they started fighting in the arena. Looking back, it seems like savvy marketers have always known the value of celebrity endorsements. In modern times, however, influencer marketing doesn’t depend solely on a person’s celebrity status. Social media and other online channels have made it possible for us to create an entirely different breed of influencers. In this post, we will discuss how influencer marketing has evolved into one of the most central marketing tactics today. The Start of Modern Influencer Marketing Over the centuries, famous sports stars, singers, and actors have continued with the practice of publicly endorsing products and b

Aug132019 by Jens WirdeniusNo Comments

How to Create a Dominating Influencer Marketing Strategy

How to Create a Dominating Influencer Marketing Strategy

Influencer Marketing

Want to create a kick-ass influencer marketing strategy? If you’re up-to-date with the marketing industry and the current state of the internet and digital marketing, you can’t help but have come across influencer marketing. In fact, that’s probably why you’re here. Influencer marketing has shown to be tremendously powerful in marketing because people’s bullshit detectors are more fine-tuned than ever, and rather than looking at billboards along the road, or carefully consuming the television advertisement once it goes on, we turn to our inspirations and the people we look up to on social media, so we can get tips, ideas, and advice. The individuals we are turning to on social media are influencers. Since people look up to influencers, and carefully listens to what they have to

Aug112019 by Jens WirdeniusNo Comments

How to Win Over Your Competitors With Influencer Marketing

How to Win Over Your Competitors With Influencer Marketing

Influencer Marketing

Social media has proven to be one of the best ways to communicate with many people simultaneously in this era. But with the increased usage of social media also comes increased competition for standing out and being heard. If you are looking for new marketing methods that allow you to cut through the noise, stand out from the crowd, and win over your competitors, you are at the right place. In this article, we will go through 6 effective influencer marketing strategies that will help you succeed with influencer marketing and dominate within your industry. This means leveraging the power of social media and using a tool which allows you to stand out from the crowd and reach your target audience. What is influencer marketing? Let's just briefly cover the foundations of influenc

Aug102019 by Jens WirdeniusNo Comments

Micro-influencer marketing: A Complete Guide

Micro-influencer marketing: A Complete Guide

Influencer Marketing

What is Influencer Marketing? Using famous and influential individual in marketing as a company is nothing new. Companies have since the 40s and 50s started to understand the power and importance of association with famous and influential individuals. As such, companies have associated their brands with influential people, industry leaders, and celebrities that people look up to, in order to leverage the trust and audiences these people have. For almost as long as marketing has existed, celebrities have been able to make money by letting their person adorn cereal packages, billboards, commercials, and other media. What is new with Influencer marketing, however, is that social media has given it completely new preconditions. Both for marketers and influencers. Influencer market

Aug92019 by Jens WirdeniusNo Comments

What is the Difference Between an Influencer and an Ambassador?

What is the Difference Between an Influencer and an Ambassador?

Influencer Marketing

What is the difference between an influencer and an ambassador? You probably already know what an influencer is. While scrolling social media, you will notice the term is being used frequently, and it has quickly become a term that both news sites and bloggers alike use to describe influential individuals on social media with a large following and audience. But while you may know the word influencer, and know a bit about what they do, do you know the difference between an influencer and an ambassador? In order to be able to describe the difference between the two, let's start by defining and explaining what a social media influencer is. What is an influencer? Related: Complete guide to what is influencer marketing An influencer is a person who works to promote the brand's pro

Aug82019 by Jens WirdeniusNo Comments

Top Do’s and Dont’s of Influencer Marketing For Success

Top Do’s and Dont’s of Influencer Marketing For Success

Influencer Marketing

Influencer marketing can generate tremendous marketing results for your brand. Just look at the statistics that prove it. But in order to generate great results with influencer marketing, you need to be well-educated and have great knowledge of how to set up a campaign, find influencers, and get the campaign going. There are so many factors that affect how successful an influencer marketing campagin is, and so much you need to keep in mind. Creating a successful influencer campaign is easier said than done, and with too little knowledge, influencer marketing is like a minefield where you either step on a mine and fail, or can breathe out because you didn't get blown into pieces. The mistakes of influencer marketing are often discussed, and with anything that is even just a tiny bi...

Aug52019 by Jens WirdeniusNo Comments

Top 5 Effective Ways to Build Your Relationships With Influencers

Top 5 Effective Ways to Build Your Relationships With Influencers

Influencer Marketing

Developing strong relationships is the key to having fruitful contacts and having more success with what you do. It is also one of the most important skills in both business and life. You should always strive towards building relationships that can impact your life or business in a powerful way. Relationhips is also relevant when it comes to influencer marketing. Influencers can introduce your content and business to thousands of people in just minutes. Influencers also have the ability to introduce you to other powerful connections who might be able to help you in your business or life. A lot of people are afraid of taking the first step and most often, it is the fear of rejection that is holding them back. It is fully understandable that people have a fear of rejection

Aug22019 by Jens WirdeniusNo Comments

5 Things you Need to Know Before Investing in Influencer Marketing

5 Things you Need to Know Before Investing in Influencer Marketing

Influencer Marketing

Influencer marketing has exploded in popularity over the years, and it doesn't look like it's slowing down anytime soon based on the results influencer marketing is able to generate. But the truth is that influencer marketing is not for everyone, and it won't generate any results unless you are well-educated within the space. In order to generate great results, you must be aware of the do's and don'ts, what you need to do to boost your results, what influencers to partner with, rules for influencer marketing and much more. Before you start pouring money into influencer marketing, learn these five things, because they may just save you from influencer marketing disaster, or at least keep you from wasting money. 1. Follower count doesn't matter If there's one myth about influencer ma...

Jul312019 by Jens WirdeniusNo Comments

Top 5 Things You Should Know About Influencer Marketing

Top 5 Things You Should Know About Influencer Marketing

Influencer Marketing

As a marketer, it's important to stay updated with the changes in the marketing landscape in order to quickly be able to adapt to new trends and stay on top of the latest changes. In this article, we will go through 5 things you need to know about influencer marketing so you can succeed with your marketing campaigns and avoid making the most common mistakes. Let's dig into these 5 things you need to know about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. This ties back to the early versions of influencer marketing, where companies worked together with major celebrities like Elvis Presley o...

Jul292019 by Jens WirdeniusNo Comments

How to Build Influencer Relationships And Why You Should

How to Build Influencer Relationships And Why You Should

Influencer Marketing

Some marketers believe that the key to a successful influencer campaign is to partner with as many influencers as possible, and with influencers that have as many followers as possible. However, this means that they see influencers as a one-time-use object, and unfortunately, this mindset prevents you as a brand and the influencer to generate the best possible marketing results with your partnerships. A huge challenge for marketers, in the first place, is to get the influencer's attention. Before marketers can partner with the influencers and set up campaigns with them - whether, through long-term partnerships or one-time collaborations, they need to contact them, agree to a deal, and then set up the campaign. And this process can be lengthy and time-consuming. Related: How to conne...

Jul232019 by Jens WirdeniusNo Comments

How Much Does Influencer Marketing Really Cost?

How Much Does Influencer Marketing Really Cost?

Influencer Marketing

How Much Does Influencer Marketing Really Cost? This is a question that every single marketer asks themselves when researching the possibilities in making influencer marketing a part of their marketing strategy. But the catch is that the question "how much does influencer marketing cost?" is quite complex, and you won't find a lot (or good) answers online. When people try to answer the question in an attempt to try to explain how much influencer marketing really cost, it seems like they're only touching the subject briefly.. or gives numbers that are completely off. In this article, we'll try to explain every single detail to deciding what influencer marketing costs. How Much Does Influencer Marketing Really Cost? The answer is that it depends. But of course, that's not a

Jul222019 by Jens WirdeniusNo Comments

8 Crucial Factors to Look at When Choosing Influencer to Work With

8 Crucial Factors to Look at When Choosing Influencer to Work With

Influencer Marketing

Identifying influencers for your brand is tough. At least if they are going to be suitable for your brand. In today's social media landscape it is not difficult to find influencers. They are everywhere. The challenge is finding influencers which are relevant to your brand and will help you generate good results. In fact, 67.6% of marketers report that identifying influencers for their brand is the single biggest challenge of influencer marketing. This, of course, demands them to be relevant to the brand. Sure, you could just reach out to the first individual on social media that you come across which has a large following and team up with them, but if you would, chances are you'd achieve far from desirable results. A few years ago, the influencer marketing process wasn't that comp

Jul222019 by Jens WirdeniusNo Comments

5 Little-Known Ways to Improve Influencer Marketing Campaign

5 Little-Known Ways to Improve Influencer Marketing Campaign

Influencer Marketing

I've seen many influencer marketing campaigns over the years. Many of which have been excellent in all aspects - from the way they're set up, to mediating messages that come off as authentic and that people trust. There is, however, a simple mistake that can make a lot of harm to your brand, in influencer marketing. I am talking about running an influencer marketing campaign that doesn't resonate with your brand. Unfortunately, this is a fairly common mistake that brands make which has huge negative effects on the way the influencer marketing campaigns perform and the results they generate. You've spent a ton of time developing your marketing strategy, as well as defined your brand personality, brand voice, brand message, and so on, yet still, you're falling short on following ...

Jul202019 by Jens WirdeniusNo Comments

Top 11 Influencer Marketing Trends You Need to Know

Top 11 Influencer Marketing Trends You Need to Know

Influencer Marketing

Want to stay on top of the influencer marketing trends? As a marketer, you need to stay up-to-date with the latest trends, because what worked yesterday might not work as well today. What was considered cheap marketing yesterday might be considered expensive and competitive marketing tomorrow. The marketing landscape is quickly changing, and with the birth of the internet, it is only going faster. If you are a marketer who stays on top of the latest marketing trends, you can't have missed that influencer marketing is a new marketing "trend" that has skyrocketed in popularity in recent time, and has gotten tremendous traction within the marketing space. And really, that's not very surprising when you look at the influencer marketing statistics, that prove just how powerful it is. And ...

Jul192019 by Jens WirdeniusNo Comments

Effective Influencer Marketing Strategies That Will Generate Immediate Results!

Effective Influencer Marketing Strategies That Will Generate Immediate Results!

Influencer Marketing

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or, maybe you are completely new to influencer marketing and want to generate immediate results so you can assure that it is actually working for your brand. No matter what the scenario is, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. While the influencer marketing statistics prove just how effective it is as a marketing strategy, it's important to remember that it is just lik

Jul182019 by Jens WirdeniusNo Comments

How to Improve Customer Relationships With Influencer Marketing

How to Improve Customer Relationships With Influencer Marketing

Influencer Marketing

Influencer marketing is not a short-term marketing strategy. It's not a fad that will disappear next week. Based on the incredible results it is able to generate, and the fact that its popularity doesn't look like it is slowing down anytime soon, we can be sure that influencer marketing has many years to live. In fact, it hasn't come to its peak years yet. But something worth thinking about is what type of results you want to achieve, and what you want to use influencer marketing for. The most common reason brands use influencer marketing is because they want to increase sales (short-term goals), and increase brand-awareness (long-term goal). But unfortunately, something that is more often than not neglected by marketers is building customer relationships with the help of influenc...

Jul142019 by Jens WirdeniusNo Comments

Convincing Benefits of Working With Micro-Influencers

Convincing Benefits of Working With Micro-Influencers

Influencer Marketing

Influencer marketing has skyrocketed in popularity over the years. At the same time, what many marketers don't think about is that influencer marketing has existed for many decades. The only difference today is that social media has made influencer marketing into a commodity. In recent times, new forms of influencer marketing has also emerged as a result of the preconditions that social media gives. I am of course talking about micro-influencer marketing. Since you are here, you already know what influencer marketing is - marketing with the help of influential individuals on social media. We all know that influencer marketing can generate incredible results, but a general misconception that marketers have is that the more followers a social media influencer has, the better resul

Jul132019 by Jens WirdeniusNo Comments

How to Connect With Social Media Influencers

How to Connect With Social Media Influencers

Influencer Marketing

The Best Ways to Connect With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); How you approach someone has a huge impact on the impression you make. After all, it only takes seven seconds to make a first impression on another human being, according to a Harvard study of communication. When we meet people for the first time, we make quick decisions about them. And this is also partially true for when approaching someone online. When contacting influencers for partnerships, it’s important that you are professional and do it in the right manner. Otherwise, you will find yourself struggling to get any success with establishing influencer partnerships, as you will get few replies, and the replies you do get will in most cases not be posit

Jul112019 by Jens WirdeniusNo Comments

How To Tell If an Influencer is Fake: Most Obvious Tells!

How To Tell If an Influencer is Fake: Most Obvious Tells!

Influencer Marketing

Do you know how you can tell if an influencer is fake? When choosing influencers to partner with, it's important that you examine their accounts very carefully. A problem in today's influencer marketing landscape is that many marketers are only looking at the follower count the influencers have, and then think that equals to influence. The issue is however that it's not that simple. If you want to run a successful social media influencer marketing campaign, you have to go far more in-depth to see how influential the influencer really is and what impact they have on their following. The follower count does not necessarily equal influence, and this is why it is important to know exactly what to look for. This is ultimately what will decide how well your campaign will perform. ...

Jul92019 by Jens WirdeniusNo Comments

Top Influencer Marketing Challenges And How To Overcome Them

Top Influencer Marketing Challenges And How To Overcome Them

Influencer Marketing

Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant and engaging to their audience, and can implement products in their social media posts that spark interest, and inspire them in a way that actually generates sales. Influencers have huge convincing power because they are considered to be industry experts and authorities within their industries. As a result, their followers are expecting advice from them and trust their recommendations. Therefore, brands who partner with influencers and doe it well can generate incredible marketing results which few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return.

Jul62019 by Jens WirdeniusNo Comments

How To Audit Your Influencers (For The Best Marketing Results)

How To Audit Your Influencers (For The Best Marketing Results)

Influencer Marketing

How To Audit Your Influencers (For The Best Marketing Results) Are you looking to begin your influencer marketing journey but not quite sure what to look for when choosing influencer? Making sure you partner with suitable and relevant influencers is the single most important part for a successful influencer marketing campaign. It is the difference between a successful campaign and a complete fiasco that does not yield any results. Thanks to influencer databases, services, and tools like Veloce, the influencer audit has been simplified a lot. But that is not to say that you should neglect looking with your own eyes also. Because marketers still say that identifying suitable influencers is the single biggest challenge of influencer marketing. But if you don't know what to look for, ...

Jul22019 by Jens WirdeniusNo Comments

Social Media Influencers – How Influential Are They Really?

Social Media Influencers – How Influential Are They Really?

Influencer Marketing

Social Media Influencers - How Influential Are They Really? We hear the word influencer being thrown more now than ever because the popularity of influencer marketing has grown rapidly but how influential are social media influencers really? Do they have as much influence and impact on their followers as everybody says? When you've just found an influencer that is suitable for your page, you should investigate the soon-to-be partner's page to see how influential they really are so you know what you can expect. But how can you actually measure influence? How do you know if an influencer has an impact on their followers and how do you know if they only have a lot of followers and nothing more? Social Media Influencers - How Influential Are They Really? Audit the influencer The to...

Jun292019 by Jens WirdeniusNo Comments

Influencer Marketing Mistakes: 15 Things to Avoid

Influencer Marketing Mistakes: 15 Things to Avoid

Influencer Marketing

Are you committing any of these common 15 influencer marketing mistakes? Or are you even aware that they exist? I am sure you've quite familiar with influencer marketing by now, so I'll skip the introduction of telling you just how powerful influencer marketing and cut straight to the point. As you know, influencer marketing can generate great results and has shown for a tremendous ROI, but as Gary Vaynerchuk says: "What's the ROI of a basketball? For me, it's zero. For Lebron, it's billions". The same goes for influencer marketing. Almost all marketing methods can generate great results, but they can also generate terrible results. It's all about how you use it. If you don't know how to use and execute influencer marketing properly, you won't generate very good result...

May202019 by Jens WirdeniusNo Comments

Why Authenticity Matters in Influencer Marketing (And How to Be Authentic)

Why Authenticity Matters in Influencer Marketing (And How to Be Authentic)

Influencer Marketing

Why Authenticity Matters in Influencer Marketing (And How to Be Authentic). Influencer marketing has existed since the age of dawn. Back in the days, people looked up to leaders and other influential people. After that, celebrities were all the fuzz, and now, social media is dominating the influencer market. The only difference now is that social media has rewritten the rules what influencer marketing really is, and now, authenticity is something that has gotten more attention than ever. Not necessarily because we are more influenced, but rather because influencer marketing has become a commodity - for everyone. In an Influencer Marketing survey 87% of respondents said that “influencer marketing’s top benefits entail creating authentic content about their brand.”. And this the single mo

May182019 by Jens WirdeniusNo Comments

How to Become a Social Media Influencer: The Ultimate Guide

How to Become a Social Media Influencer: The Ultimate Guide

Influencer Marketing

Wondering how to become a social media influencer? Want to learn the secret recipe of how to become a social media influencer? You're in the right place. But before we get into the nitty-gritty steps on how to become a social media influencer, we need to sort out the foundations. What is even a social media influencer? This question is being asked everyone and all the time, and still, people seem to have a hard time giving "social media influencers" a definition and description.¨ Social influence, which is not identical to a social media influencer's characteristics, but very alike, since it has evolved from that definition, is per Wikipedia defined: "Social influence occurs when a person's emotions, opinions, or behaviors are affected by others. Social influence takes man

May152019 by Jens WirdeniusNo Comments

How to Make Your Influencer Marketing Authentic (And Why it’s Important)

How to Make Your Influencer Marketing Authentic (And Why it’s Important)

Influencer Marketing

Trust is the single most important thing in influencer marketing. If people don't trust you, they will never buy from you. It's that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There's much more to it than that. I've seen things done right when it comes to running an authentic influencer campaign, and I've seen things done wrong when running a campaign. In this article, I'll be sharing that knowledge with you, and help you run influencer campaigns that come off as authentic from the beginning to the start. Why is authenticity important? Let's begin by saying that authenticity and trust are very much integrated when it comes to influencer marketing. If you are not authentic in your influencer marketing campaign...

May72019 by Jens WirdeniusNo Comments

Which Social Media Platform is Best for Influencer Marketing?

Which Social Media Platform is Best for Influencer Marketing?

Influencer Marketing

Wondering which social media platform is best for influencer marketing? You are probably no stranger to influencer marketing if you're here. You have probably seen some of the statistics that prove the power of influencer marketing, and maybe, you've even run your very own influencer marketing campaign. Influencer marketing has skyrocketed in popularity because today, virtually everyone has a voice and can build their influence with the help of social media. This is something that just wasn't possible before the internet and social media. Okay, so social media is the secret ingredient that has enabled the influencer marketing market and that it has increased in popularity, but the statistics only prove that leveraging influential individuals on social media to mediate and promote

May22019 by Jens WirdeniusNo Comments

What is Influencer marketing? Here’s the Ultimate Answer!

What is Influencer marketing? Here’s the Ultimate Answer!

Influencer Marketing

What is influencer marketing? That's a question that an ungodly amount of people are asking, so let's sort things out. Let's sort out the most common question that is being asked about influencer marketing. That is the most fundamental question "what is influencer marketing?". Influencer marketing has exploded in popularity in just the last couple of years, and if you've been on the internet and social media, or even read a newspaper in recent times, chances are, you've come across the term "influencer" and "influencer marketing". The terms themselves are quite revealing, but as someone who has never heard the term before, you're obviously left there with plenty of question marks. I see the question "what is influencer marketing?" being asked more and more across the web, bu...

Apr282019 by Jens WirdeniusNo Comments

Benefits of Influencer Marketing: 17 Killer Benefits you Need to Know

Benefits of Influencer Marketing: 17 Killer Benefits you Need to Know

Influencer Marketing

Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people who know what influencer marketing is, and that it works extremely well. In fact, that’s what happens with all marketing tactics. Some marketers start doing something new and see great results and high ROI from it, they start pouring more money into it, and shortly thereafter, it becomes a marketing commodity which all brands, which can execute and adapt quickly, embrace. Now, fortunately, there’s no need to argue whether or not influencer marketin

Apr222019 by Jens WirdeniusNo Comments

How to Choose the Right Influencers: A Complete Guide

How to Choose the Right Influencers: A Complete Guide

Influencer Marketing

Identifying influencers is a work of art all by itself, and whether you are searching for influencers manually or with the help of a directory or tool, there are some things you need to know in order to get it right. We've all seen the tremendous results influencer marketing is able to generate, but the truth is, you won't even generate a fraction of those results if you work with the wrong influencers. That's why finding the right ones for your brand is critical, and you'll be surprised just how much goes into it. So how can you identify the influencers who fit your brand like a hand in a glove, and helps you reach success? That's what you'll find out in this article. 1. Data is key To identify the right influencer, you need rich data. The social media data generated by t...

Apr32019 by Jens WirdeniusNo Comments

Why Influencer Marketing Should be Part of your Marketing Strategy

Why Influencer Marketing Should be Part of your Marketing Strategy

Influencer Marketing

The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is "how they've always done it", and despite the fact that the costs are increasing and the results are decreasing, they continue to pour money into it. The other is that large corporates are bureaucratic and are slow to implement new things. While the large corporates are spending large amounts of money on marketing that clearly isn't very effective, and with which it is very hard to measure results with, there’s a trend among smaller busine

Mar182019 by Jens WirdeniusNo Comments

11 Powerful Benefits of Influencer Marketing

11 Powerful Benefits of Influencer Marketing

Influencer Marketing

Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn't even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular and according to a study by Emarketer, 86 percent of marketers that used influencer marketing in the last year are looking to double their investment the next year. Brands wouldn’t use influencer marketing if it didn't prove to be effective, but it clearly does. And if you're not convinced, you can look at the statistics of influencer marketing. The marketing landscape is changing. Going through a digital revolution, some might call it. More and more businesses are ab

Mar112019 by Jens Wirdenius2 Comments

How to Find Social Media Influencers: a Complete Guide

How to Find Social Media Influencers: a Complete Guide

Influencer Marketing

Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time doing so on is changing. Fewer and fewer people, especially in the younger generations, are spending less time than ever consuming traditional media, while more people than ever are consuming content on social media. In fact, the average person in the UK spends more than a day a week online. That’s quite dramatic numbers. On the flip side, this goes to show where people are actualy spending time, and where you can reach them. Naturally, it makes sens

Mar82019 by Jens WirdeniusNo Comments

How to Spot if an Influencer is Fake

How to Spot if an Influencer is Fake

Influencer Marketing

When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social media algorithms and the competition between accounts of ending up in people's feeds, you're only going to reach a portion of your total followers on social media, or, in the case of influencer marketing, the influencer is only going to reach a portion of their followers. The issue is however that it’s not that simple. If you want to run a successful social media influencer marketing campaign, you have to go considerably more in-depth to see how influential the

Feb282019 by Jens WirdeniusNo Comments

What Does Influencer Marketing Mean? A Complete Guide

What Does Influencer Marketing Mean? A Complete Guide

Influencer Marketing

Influencer marketing is a relatively new form of marketing. On the other hand, it's a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you're influenced by what other people say and do, consciously, or unconsciously. Often times, the people who you look up to the most are the people who influence you the most. Now, this isn't influence marketing, this is what would be called influence, but as marketers started understanding this phenomenon, they, of course, started using this to their advantage to sell things. Think about celebrities, movie stars, characters etc. Growing up, children want to be action heroes, and as they get older, th...

Feb232019 by Guest writerNo Comments

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

Influencer Marketing, Online Marketing

The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...

Feb192019 by Jens WirdeniusNo Comments

How to Improve Your Influencer Marketing Campaigns

How to Improve Your Influencer Marketing Campaigns

Influencer Marketing

Have you run influencer marketing campaigns but just cannot get any traction? You've probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren't anywhere near that. But there's a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing is an extremely powerful and effective marketing tactic, it is only that if you know how to use it and execute it properly. On paper, influencer marketing seems very simple. You find someone with lots of followers, you pay them, and they promote your products. What can go wrong? Well, the answer is, everything. A well-executed influencer marketing campaign is far more well-planned. If you're struggling with gener...

Feb122019 by Jens WirdeniusNo Comments

How Influential are Social Media Influencers?

How Influential are Social Media Influencers?

Influencer Marketing

How often do you hear the word "influencer"? We hear the word influencer being thrown around more than ever, and that is because social media is playing a more important role in our lives than ever, and because the popularity of influencer marketing has grown immensely accordingly. Sometimes, it can feel like everyone is an influencer on social media. In fact, some people tend to believe that if you just write "social media influencer" in your bio, you automatically get influence over people. But as you understand, it's not quite that simple. But an even more interesting question is this: how influential are social media influencers really? How big of an impact do social media influencers have on us, and how much do they influence us? These are questions that are well ...

Feb52019 by Jens WirdeniusNo Comments

Why you Need to Invest in Influencer Marketing (Infographic)

Why you Need to Invest in Influencer Marketing (Infographic)

Influencer Marketing

I’ve said it a million times already (432 times in written form to be precise), influencer marketing is an extremely effective marketing method. But only if you execute correctly. You can see influencer marketing almost like a tool for marketing, and just like a screwdriver, hammer, or any other tool, influencer marketing won’t be effective unless you know how to use it properly. Humans are spending more time than ever on social media, and we are doing so at the cost of traditional media, which includes TV, radio, and newspapers. The attention of billions of people is moving from traditional media to social media, and at the same time, we are now spending more time than ever on social media. For marketers, this is almost like a revolution. Those businesses that continue to pour their

Jan222019 by Jens WirdeniusNo Comments

Important Influencer Marketing Statistics to Know (Infographic)

Important Influencer Marketing Statistics to Know (Infographic)

Influencer Marketing

The Most Important Influencer Marketing Statistics to Know (Infographic) Influencer marketing is one of the (if not The) fastest growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason to this is because ad-blocking is getting more common among website visitors. There is also now the definition “ad-blind” which means people can’t recall any of the ads they’ve just seen, just seconds before, just because we humans have learned how to sort away the things that are

Jan62019 by Jens WirdeniusNo Comments

7 Powerful Influencer Marketing Tips That will Boost your Results

7 Powerful Influencer Marketing Tips That will Boost your Results

Influencer Marketing

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or maybe, you're looking to start using influencer marketing but you're not quite sure how you can execute an effective campaign that generates results worthwhile. No matter which of these is true for you, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign become and what the turnout becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. It's no secret that influencer marketing is one of the most effective marketing methods today, and w

Dec52017 by Jens WirdeniusNo Comments

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic] Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy. Gone are the Days Where You Need a Celebrity Endorsement Before the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...

Jul252017 by Jens WirdeniusNo Comments

5 Questions to Ask Before Working With Influencer Marketing

5 Questions to Ask Before Working With Influencer Marketing

Influencer Marketing

5 Questions to Ask Before Working With Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is not easy. There is an incredible amount of puzzle pieces that have to be put into place in order for a successful influencer marketing campaign - yet many brands seem to succeed. You probably know about the benefits of influencer marketing, so there's no point in me writing a full page on it. All that's necessary is lining up some statistics because these speak louder than anything else. Influencer marketing content delivers 11 times higher ROI than traditional forms of advertising, such as banner ads 49% of people report that they listen to influencer recommendations when making purchase decisions. 40% of people say they’ve pu

Jun122017 by Jens WirdeniusNo Comments

How to use Influencer Marketing to Market Your Website

How to use Influencer Marketing to Market Your Website

How-To, Influencer Marketing

How to use Influencer Marketing to Market Your Website (adsbygoogle = window.adsbygoogle || []).push({}); It's not just Search Engine Optimization that can drive your traffic to your website, make it well-known and ultimately help you get conversions. Influencer marketing is another way of doing so. People are starting to turn to turn to individual people who are trusted individuals in their industry for advice, instead of going directly to the brands. That's because people tend to trust influencers more because they are independent third parties giving recommendations based on their own opinions, and not with an agenda of always selling - as brands have. In this article, we'll, therefore, talk about How to use Influencer Marketing to Market Your Website, how to in

Jun112017 by Jens WirdeniusNo Comments

5 Common Myths About Influencer Marketing

5 Common Myths About Influencer Marketing

Influencer Marketing

r5 Common Myths About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is a marketing tool that has grown immensely over the years. In 2015, a report showed that 73% of marketers had an allocated budget for influencer marketing. Since then, it has only grown and there are no signs of a slowed growth of influencer marketing in the near future. As the influencer marketing industry has grown, some misconceptions and myths have appeared. These myths are not only circulating around the marketers themselves but also CEO:s and employees have gotten some things wrong. In this article, I'll be tracking down 5 of the most common myths about influencer marketing and put them asleep forever. 1. Higher follower amount equals more influence

May82017 by Jens WirdeniusNo Comments

How To Measure ROI of Influencer Marketing

How To Measure ROI of Influencer Marketing

Business, How-To, Influencer Marketing

How To Measure ROI of Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); A Forrester report, named "The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see if it actually pays off but also to learn how you can improve and get a better understanding of how the audience responds to your influencer marketing campaigns. Influencer marketing is growing rapidly but think about the time when there are better ways to measure the ROI of influencer marketing, that's when it will start to gain real ground. Once there are better standards, influencer

May62017 by Jens WirdeniusNo Comments

Why Micro-Influencers Are the Best for Your Brand

Influencer Marketing

Why Micro-Influencers Are the Best for Your Brand (adsbygoogle = window.adsbygoogle || []).push({}); Micro-influencers are a hot topic and has become just that over the last one or two years. And with all right. When talking about influencer marketing, a lot of people are picturing celebrities like the Kardashians holding up a protein shake with a smile on their face, charging up to $100,000 for a single post. But there is so much more behind influencer marketing than celebrities. Because in reality, those kind of marketing ways as mentioned above are way out of reach for most brands. That's where micro-influencers come in... What is a micro-influencer? A micro-influencer is an individual with a following of 10,000 and 100,000 followers on any given platform. Mic