Influencer Marketing

Apr32019 by Jens WirdeniusNo Comments

Why Influencer Marketing Should be Part of your Marketing Strategy

Why Influencer Marketing Should be Part of your Marketing Strategy

Influencer Marketing

The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is "how they've always done it", and despite the fact that the costs are increasing and the results are decreasing, they continue to pour money into it. The other is that large corporates are bureaucratic and are slow to implement new things. While the large corporates are spending large amounts of money on marketing that clearly isn't very effective, and with which it is very hard to measure results with, there’s a trend among smaller busine

Mar182019 by Jens WirdeniusNo Comments

11 Powerful Benefits of Influencer Marketing

11 Powerful Benefits of Influencer Marketing

Influencer Marketing

Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn't even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular and according to a study by Emarketer, 86 percent of marketers that used influencer marketing in the last year are looking to double their investment the next year. Brands wouldn’t use influencer marketing if it didn't prove to be effective, but it clearly does. And if you're not convinced, you can look at the statistics of influencer marketing. The marketing landscape is changing. Going through a digital revolution, some might call it. More and more businesses are ab

Mar112019 by Jens Wirdenius2 Comments

How to Find Social Media Influencers: a Complete Guide

How to Find Social Media Influencers: a Complete Guide

Influencer Marketing

Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time doing so on is changing. Fewer and fewer people, especially in the younger generations, are spending less time than ever consuming traditional media, while more people than ever are consuming content on social media. In fact, the average person in the UK spends more than a day a week online. That’s quite dramatic numbers. On the flip side, this goes to show where people are actualy spending time, and where you can reach them. Naturally, it makes sens

Mar82019 by Jens WirdeniusNo Comments

How to Spot if an Influencer is Fake

How to Spot if an Influencer is Fake

Influencer Marketing

When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social media algorithms and the competition between accounts of ending up in people's feeds, you're only going to reach a portion of your total followers on social media, or, in the case of influencer marketing, the influencer is only going to reach a portion of their followers. The issue is however that it’s not that simple. If you want to run a successful social media influencer marketing campaign, you have to go considerably more in-depth to see how influential the

Feb282019 by Jens WirdeniusNo Comments

What Does Influencer Marketing Mean? A Complete Guide

What Does Influencer Marketing Mean? A Complete Guide

Influencer Marketing

Influencer marketing is a relatively new form of marketing. On the other hand, it's a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you're influenced by what other people say and do, consciously, or unconsciously. Often times, the people who you look up to the most are the people who influence you the most. Now, this isn't influence marketing, this is what would be called influence, but as marketers started understanding this phenomenon, they, of course, started using this to their advantage to sell things. Think about celebrities, movie stars, characters etc. Growing up, children want to be action heroes, and as they get older, th...

Feb232019 by Guest writerNo Comments

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

Influencer Marketing, Online Marketing

The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...

Feb192019 by Jens WirdeniusNo Comments

How to Improve Your Influencer Marketing Campaigns

How to Improve Your Influencer Marketing Campaigns

Influencer Marketing

Have you run influencer marketing campaigns but just cannot get any traction? You've probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren't anywhere near that. But there's a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing is an extremely powerful and effective marketing tactic, it is only that if you know how to use it and execute it properly. On paper, influencer marketing seems very simple. You find someone with lots of followers, you pay them, and they promote your products. What can go wrong? Well, the answer is, everything. A well-executed influencer marketing campaign is far more well-planned. If you're struggling with gener...

Feb122019 by Jens WirdeniusNo Comments

How Influential are Social Media Influencers?

How Influential are Social Media Influencers?

Influencer Marketing

How often do you hear the word "influencer"? We hear the word influencer being thrown around more than ever, and that is because social media is playing a more important role in our lives than ever, and because the popularity of influencer marketing has grown immensely accordingly. Sometimes, it can feel like everyone is an influencer on social media. In fact, some people tend to believe that if you just write "social media influencer" in your bio, you automatically get influence over people. But as you understand, it's not quite that simple. But an even more interesting question is this: how influential are social media influencers really? How big of an impact do social media influencers have on us, and how much do they influence us? These are questions that are well ...

Feb52019 by Jens WirdeniusNo Comments

Why you Need to Invest in Influencer Marketing (Infographic)

Why you Need to Invest in Influencer Marketing (Infographic)

Influencer Marketing

I’ve said it a million times already (432 times in written form to be precise), influencer marketing is an extremely effective marketing method. But only if you execute correctly. You can see influencer marketing almost like a tool for marketing, and just like a screwdriver, hammer, or any other tool, influencer marketing won’t be effective unless you know how to use it properly. Humans are spending more time than ever on social media, and we are doing so at the cost of traditional media, which includes TV, radio, and newspapers. The attention of billions of people is moving from traditional media to social media, and at the same time, we are now spending more time than ever on social media. For marketers, this is almost like a revolution. Those businesses that continue to pour their

Jan222019 by Jens WirdeniusNo Comments

Important Influencer Marketing Statistics to Know (Infographic)

Important Influencer Marketing Statistics to Know (Infographic)

Influencer Marketing

The Most Important Influencer Marketing Statistics to Know (Infographic) Influencer marketing is one of the (if not The) fastest growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason to this is because ad-blocking is getting more common among website visitors. There is also now the definition “ad-blind” which means people can’t recall any of the ads they’ve just seen, just seconds before, just because we humans have learned how to sort away the things that are

Jan62019 by Jens WirdeniusNo Comments

7 Powerful Influencer Marketing Tips That will Boost your Results

7 Powerful Influencer Marketing Tips That will Boost your Results

Influencer Marketing

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or maybe, you're looking to start using influencer marketing but you're not quite sure how you can execute an effective campaign that generates results worthwhile. No matter which of these is true for you, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign become and what the turnout becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. It's no secret that influencer marketing is one of the most effective marketing methods today, and w

Dec52017 by Jens WirdeniusNo Comments

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic] Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy. Gone are the Days Where You Need a Celebrity Endorsement Before the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...

Jul252017 by Jens WirdeniusNo Comments

5 Questions to Ask Before Working With Influencer Marketing

5 Questions to Ask Before Working With Influencer Marketing

Influencer Marketing

5 Questions to Ask Before Working With Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is not easy. There is an incredible amount of puzzle pieces that have to be put into place in order for a successful influencer marketing campaign - yet many brands seem to succeed. You probably know about the benefits of influencer marketing, so there's no point in me writing a full page on it. All that's necessary is lining up some statistics because these speak louder than anything else. Influencer marketing content delivers 11 times higher ROI than traditional forms of advertising, such as banner ads 49% of people report that they listen to influencer recommendations when making purchase decisions. 40% of people say they’ve pu

Jun122017 by Jens WirdeniusNo Comments

How to use Influencer Marketing to Market Your Website

How to use Influencer Marketing to Market Your Website

How-To, Influencer Marketing

How to use Influencer Marketing to Market Your Website (adsbygoogle = window.adsbygoogle || []).push({}); It's not just Search Engine Optimization that can drive your traffic to your website, make it well-known and ultimately help you get conversions. Influencer marketing is another way of doing so. People are starting to turn to turn to individual people who are trusted individuals in their industry for advice, instead of going directly to the brands. That's because people tend to trust influencers more because they are independent third parties giving recommendations based on their own opinions, and not with an agenda of always selling - as brands have. In this article, we'll, therefore, talk about How to use Influencer Marketing to Market Your Website, how to in

Jun112017 by Jens WirdeniusNo Comments

5 Common Myths About Influencer Marketing

5 Common Myths About Influencer Marketing

Influencer Marketing

r5 Common Myths About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is a marketing tool that has grown immensely over the years. In 2015, a report showed that 73% of marketers had an allocated budget for influencer marketing. Since then, it has only grown and there are no signs of a slowed growth of influencer marketing in the near future. As the influencer marketing industry has grown, some misconceptions and myths have appeared. These myths are not only circulating around the marketers themselves but also CEO:s and employees have gotten some things wrong. In this article, I'll be tracking down 5 of the most common myths about influencer marketing and put them asleep forever. 1. Higher follower amount equals more influence

May82017 by Jens WirdeniusNo Comments

How To Measure ROI of Influencer Marketing

How To Measure ROI of Influencer Marketing

Business, How-To, Influencer Marketing

How To Measure ROI of Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); A Forrester report, named "The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see if it actually pays off but also to learn how you can improve and get a better understanding of how the audience responds to your influencer marketing campaigns. Influencer marketing is growing rapidly but think about the time when there are better ways to measure the ROI of influencer marketing, that's when it will start to gain real ground. Once there are better standards, influencer

May62017 by Jens WirdeniusNo Comments

Why Micro-Influencers Are the Best for Your Brand

Influencer Marketing

Why Micro-Influencers Are the Best for Your Brand (adsbygoogle = window.adsbygoogle || []).push({}); Micro-influencers are a hot topic and has become just that over the last one or two years. And with all right. When talking about influencer marketing, a lot of people are picturing celebrities like the Kardashians holding up a protein shake with a smile on their face, charging up to $100,000 for a single post. But there is so much more behind influencer marketing than celebrities. Because in reality, those kind of marketing ways as mentioned above are way out of reach for most brands. That's where micro-influencers come in... What is a micro-influencer? A micro-influencer is an individual with a following of 10,000 and 100,000 followers on any given platform. Mic