Influencer Marketing

Jul252024 by MattNo Comments

Demystifying the Digital Age: A Guide to Understanding Digital Ads

The digital landscape has revolutionized how businesses reach their target audience. Gone are the days of relying solely on traditional advertising methods like print ads or billboards. Today, digital ads reign supreme, offering a dynamic and targeted approach to connect with consumers.But for those unfamiliar with this ever-evolving space, deciphering the world of digital ads can feel overwhelming. This guide serves as your one-stop shop, unpacking the key elements of digital advertising and empowering you to leverage its potential. Understanding the Playing Field: Types of Digital Ads The beauty of digital advertising lies in its versatility. Here's a breakdown of some prominent formats: Search Engine Marketing(SEM): Ever notice sponsored listings at the top of search engine r...

Jul182024 by MattNo Comments

The Power of Bulk Mail Services: Enhancing Your Marketing Campaigns

Business, Influencer Marketing, Online Marketing, Tips & tricks

Bulk mail refers to sending a large volume of identical promotional mail like postcards, catalogs, newsletters, or special offers to a defined audience simultaneously. Mail houses support creation, printing, and delivery leveraging economies of scale. Businesses utilize bulk direct mailing to cost-effectively nurture leads, educate buyers, announce new offerings, or drive trials subtly more than possible digitally. Despite inbox overload, physical mail breaks through noise catching attention. The Advantages of Bulk Mail While email marketing and social media campaigns are popular, bulk mail offers distinct advantages that make it a valuable tool in your marketing arsenal: Tangibility and Personalization: Physical mail feels more personal and makes a longer impression unlike ...

Jun122024 by MattNo Comments

Best Influencer Marketing Tips To Boost Sales For Businesses

Business, Influencer Marketing, Social Media Marketing

As the social media platform dominates every connectivity aspect in the world, the brands have been actively coming up with different marketing techniques to promote their products and services. Out of all these strategies, one that has developed to be quite successful in targeting the audience is influencer marketing campaigns as it assists brands to achieve their branding objectives and sales, thereby creating a loyal customer database for brands. With an estimated $21.1 billion industry valuation by 2024, it comes as no shock that 89% of brands collaborate with influencers to increase their ROI. This blog will guide and help you understand the best influencer marketing strategies to increase sales with influencer marketing in 2024 to skyrocket your brand's sales. Understan...

Apr172024 by MattNo Comments

The-Pros and Cons of Celebrity Endorsements in Marketing

Influencer Marketing, Tech, Tips & tricks

For decades, celebrity endorsements have been a popular marketing strategy. Brands use the fame and influence of celebrities. They do this to promote their products or services. Michael Jordan endorsed Nike. Beyoncé promoted Pepsi. Celebrities have the power to capture attention and influence consumers. Celebrity endorsements can be a double-edged sword for brands. They can increase brand awareness, credibility, and appeal to target audiences. But, they can also be costly and risky if the celebrity's reputation is hurt. And, they may not appeal to all demographics. Brands must pick the right celebrity. They must also ensure the celebrity shares their values. The celebrity must also appeal to their target market. Key Takeaways Celebrity endorsements are a powerful marketing st...

Aug232023 by MattNo Comments

How To Make The Best Use Of CRM Software

Influencer Marketing, Online Marketing

In today's business arena, where cultivating lasting customer relationships is paramount, harnessing the full potential of technology has become a strategic imperative. This is where customer relationship management (CRM) software steps in, offering a dynamic solution to enhance interactions, drive growth, and elevate your business's performance. According to statistics, 65% of businesses introduce CRM systems within the first 5 years of launch. However, adopting a CRM system goes beyond mere implementation. It requires a comprehensive understanding of its capabilities and a strategic approach to maximize its benefits. Imagine having a tool at your disposal that not only organizes and manages your customer interactions but also provides invaluable insights to refine your strateg...

Jul282023 by MattNo Comments

How to promote brands without having millions of subscribers?

Influencer Marketing

In a world where social media seems dominated by influencers with millions of subscribers, you might wonder how you can promote brands without having such a massive following. No worries! There are effective strategies that can make a big impact, even for those who fall into the category of microinfluencers or have a modest online presence. Let's explore the power of being a microinfluencer and the potential of creating affiliate marketing websites to boost brand promotion. Being a microinfluencer can be a game-changer when it comes to promoting brands. Unlike mega-influencers, microinfluencers have a smaller but highly engaged audience. This niche following often trusts the recommendations of microinfluencers, valuing their authenticity and personal style. As a microinfluencer, fo...

Apr102023 by MattNo Comments

Are Influencers Still a Good Strategy for B2B Marketing?

Influencer Marketing, Instagram, Social Media

If you are considering how to market your B2B business, no doubt the concept of influencers has crossed your radar, but maybe you haven’t taken it seriously. Are influencers still the right choice? We would say so. Affiliate marketing is more affordable, more accessible, and more effective than traditional forms of marketing. Still not convinced? Take a look at our guide on how to do B2B influencer marketing right. How is B2B Influencer Marketing Different From B2C? There are a lot of similarities between partnering with a B2C influencer and a B2B influencer. In fact, you might find that a lot of influencers are both. After all, kids are no longer saying they want to be an astronaut when they grow up, but an influencer. So, if you’re selling some sort of software that aids co...

Sep62022 by MattNo Comments

What Are Influence Techniques?

Influencer Marketing

Whether you're a leader trying to inspire your team, push an initiative forward, or simply make a bigger impression in conversation, you'll benefit from mastering the fundamentals of persuasion. Influence is the ability to persuade other people to change their minds, attitudes, or actions by appealing to their authority. Every interaction, whether professional or personal, is a chance to demonstrate your influence. You can achieve a better chance of getting a positive response on your next appeal through practiced persuasion. Because of the critical nature of influence in the workplace, numerous websites now offer influence training. Yet, what does influence actually entail? When you can influence the results of a situation, how do you best use that power? Specific persuasion st...

Aug242021 by VELOCENo Comments

Influencer Marketing For The Growth Of Your Restaurant Business

Influencer Marketing

Influencer marketing has become very popular and reached new heights in recent years, especially in business. Nowadays, the social media marketing strategy of many top companies gives a prominent place to influencer marketing to ensure engagement, reach, and increasing sales in a short period. People follow many influencers on social media to look for advice in many sectors of life, especially clothing, traveling, food, and restaurants. That means that this way of marketing can be very suitable for your restaurant business. So learning influencer marketing can help you increase your popularity and reach your business goals online and offline. Create Catchy Content Influencers are also choosing the companies and pages to promote. So if your social media accounts are grey and monot...

Feb72021 by VELOCENo Comments

The Shortcut Guide to Becoming an Instagram Influencer

Influencer Marketing, Instagram

Becoming an influencer is all about making the right moves. Discover the cheatsheet to becoming an Instagram influencer here. Are you thinking of becoming an Instagram influencer? It can be a rewarding and profitable career path to take. While Instagram started as a way to share photos of your life, today, the Instagram marketing industry is projected to be worth a whopping 15 billion dollars by 2022. Knowing this, it’s no wonder so many people have a goal to become an influencer and experience all of the benefits. Fortunately, starting an Instagram influencer career isn’t an impossible task. By following a few best practices and a few tips, you can create a successful career. If you are ready to become an Instagram influencer but aren’t quite sure where to start, this sho...

Jul82020 by rosiebagley1219No Comments

Elementor Is The Best Drag and Drop Page Builder (Complete Guide)

Influencer Marketing, Online Marketing

Are you wondering if Elementor is the right page builder plugin for your website? In this article, you will learn about Elementor and why it is the best drag and drop page builder in the market today What is Elementor Elementor is the ultimate drag and drop page builder for WordPress that lets you create beautiful WordPress websites quickly and easily. Elementor is the frontend page builder that brings to reality diverse design ideas and concepts. It comes with a library of widgets, a beautifully designed template library, mobile editing toolset, and more. These are just a few of the many features available within this astounding plugin. Elementor replaces the traditional basic WordPress editor with a more dynamic frontend editor that makes it possible to create complex layouts visually...

Mar142020 by VELOCENo Comments

How To Spot Influencers With Fake Followers

Influencer Marketing

How To Spot Influencers With Fake Followers When talking about influencers who have bought, or in any other way obtained fake followers, we refer to them as "fake influencers" while it is not true that the influencer itself is fake. The name is not perfect but as we have nothing else to use at this moment - other than "influencers with fake followers". In this article, we'll study the case of fake influencers, what you can do to protect yourself, and how to identify them. Why should you avoid working with fake influencers? Fake followers are nothing but bots. They are fake accounts that have been created by computers in order for someone to make money when selling followers to someone. Here's the problem... When brands and marketers identify influencers worth working w...

Mar142020 by VELOCENo Comments

The Complete Guide to Influencer Marketing

Influencer Marketing

If you didn't know, influencer marketing is a big deal today. At least it has become so in the last couple of years. And with all right. Most of all for brands who are providing a physical product to their audience, but also for service businesses. Let's looks at some statistics that will help us understand why influencer marketing has gained such immense traction over the last couple of years: Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 74% of people turn to social networks for guidance on purchase decisions. 49% of people say they rely on recommendations from influencers when making purchase decisions. The habits of the consumers are slowly changing, and for a large share of the consumer audience, the att...

Nov232019 by VELOCENo Comments

Top 5 Things You Need To Know About Influencer Marketing

Influencer Marketing

As a marketer, it's important to stay updated with the changes in the market, to be able to quickly adapt new trends and stay on top of it. One of the marketing trends that have emerged in the last couple of years, in particular as social media has exploded, is influencer marketing. If you are still new to influencer marketing, we advise you to read our complete guide to influencer marketing before jumping into this one. In this article, I'll be listing Top 5 Things You Don't Know About Influencer Marketing. Read these five tips to ensure that you are up to date with how this effective marketing tactic works, and how you can best leverage it for your marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusin...

Nov162019 by VELOCENo Comments

Four Reasons to Work with Micro-Influencers

Influencer Marketing

Have you heard the term micro-influencers more and more over the years? Have you started using influencer marketing in your marketing campaigns but are now curious in working more with micro-influencers? What characterizes micro Influencers is that they do not have as huge of a following and audience as regular influencers, but what they do have is an influence over people. And this influence, no matter how small or large is extremely important for companies looking to sell more products. While influencers have a relatively small audience, they have often built up very strong relationships with their followers, and have an extremely engaged audience. In this article, we share four reasons to work with micro-influencers and go into detail about what makes micro-influencers so speci...

Nov152019 by VELOCENo Comments

How to Boost Your Product Launch With Influencer Marketing

Influencer Marketing

Are you looking to minimize the risk of failure for your product launch? Want to make a big splash with your new product upon release? When launching a new product, getting traction is hard. People tend to be cautious with things they don't trust, and a product that has just hit the market? Trust takes time, plus, if you don't have a huge audience of millions of people, it's hard to get the exposure and buzz that you want. That's why they are so difficult. When it comes to marketing launches, influencers can often be seen being as promoting pillars for new releases and product launches - and that's because it works! They help spread the word about your product launch, get people engaged, and create excitement about your big news. In order to be able to sell something, there ...

Nov122019 by VELOCENo Comments

5 Crucial Tips for Effective Influencer Marketing

Influencer Marketing

Influencer marketing has shown marketers that it's a marketing strategy that can generate tremendous results - if executed correctly. If you learn how to use it properly it can prove to provide laser targeted marketing to reach the people who are truly relevant to your brand. And that is the punchline: influencer marketing is a tremendous marketing tool, but only if executed correctly. Like any tool, it's only effective if you know how to use it. Marketers can't expect that their influencer marketing campaign reaches its full potential if it's not set up properly and if they don't know how to execute properly. If you want to make sure that you are getting as much out of your influencer marketing budget as possible and are generating the highest ROI you can, then, these 5 Golden Ti...

Nov92019 by VELOCENo Comments

Why You Can’t Afford to Ignore Influencer Marketing

Influencer Marketing

Before we go into more detail about this topic, I thought I'd share some influencer marketing statistics to show how powerful it really is for brands. It's easy to preach about how good something is, but nothing speaks as clearly as statistics. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016) 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016) 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram After reading these facts, it is not hard to understand why many brands are increasing their influencer marketing budgets. When reading these stat...

Nov32019 by VELOCENo Comments

5 ways Influencer Marketing Can Help Boost Marketing Results

Influencer Marketing

Social media is a platform that allows for people to communicate freely and exchange ideas. Social media has never played a role as huge in our society as today, and never have people looked up and put so much trust in online figures - known as influencers. As a result, the trust makes the people do as the influencer does, and buy what the influencer has. It's not really a secret that people want to do everything that their idols do. And it's not really a secret that influencer marketing help brands drive sales either. In this article, we'll look at how influencer marketing can help your social selling, and what approaches you can take to generate better results. 1. Be a part conversations and trends It seems like new trends are constantly emerging, and the speed of which t...

Nov22019 by VELOCENo Comments

3 Huge Influencer Marketing Challenges And How To Overcome Them

Influencer Marketing

3 Huge Influencer Marketing Challenges And How To Overcome Them Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant to their audience and can implement products in their social media posts that spark interest and engagement. This ultimately translates into sales. Influencers have huge convincing power because their follower sees them as industry-experts and thus listen carefully to their advice. As a result, brands who partner with influencers and does it well can generate incredible marketing results that few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return. That's quite remarkable. But while ...