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The best way to incorporate IGTV into your marketing strategy There’s a good chance that you’ve never heard of IGTV.   After all, this brand new tv concept got off to a very slow start.  Instagram tv, better known as ITTV has fast become an important part of modern social media marketing strategies. Just when digital marketing specialists were well into the development of their social media marketing strategies, IGTV seemed to pop up out of nowhere.  After its recent launch, Instagram is now streaming one-minute IGTV video previews via its main Instagram feed.  Showing up on user’s feeds has proven to be a sure-fire of building IGTV’s popularity and views have gone through the ceiling since. What is IGTV? If you’re still unsure exactly what IGTV really is, then you’re not alone as

Instagram Profile Design: Principles, Trends, Ideas Instagram is one of the most popular social networks in the world. And no matter if you are a free blogger or leading a company page — everyone has equal opportunities. Main Principles to Design Your Instagram Page #1 Harmonious colors #2 Grid # 3 Collages Instagram Layout Designs Instagram Design Trends Trend 1. Color blocks Trend 2. Video Content Trend 3. One style Trend 4. Animation posts Trend 5. Real colors Many say that today only stories matter. And it is not necessary to design your Instagram page anymore. If you also think so, then you are mistaken. Experts and major bloggers have a different opinion. They urge you to pay a lot of attention to Instagram page designs. Moreover, photo and vi

When Facebook came fresh into the market in the year 2004, it attracted a lot of attention in the market and gained excessive popularity as time went by. Then, came Instagram, six years after the successful launch of the former mentioned social app. It was not long before Instagram became the new Facebook and people started using it with great fun. For fame and popularity, you need to have as many followers as you can to culminate. There are shortcut ways to increase your followers, which is to buy them. You will get more Instagram followers in less time, but you will have to maintain their loyalty even more.  Do the number of followers matter? If you are solely looking for fame, then you need to have as many numbers of followers that you can manage. Only a mere 15-16 % of total I

Employer Branding and Personnel Marketing at Instagram With 9 million users, Instagram is not the largest, but one of the most interactive social networks and perhaps the most relevant in the young target group. An attractive and well-maintained company account is, therefore, an excellent tool for employer branding and personnel marketing that you can reach to your Instagram followers. The number of applicants will continue to decrease in the coming years. This puts companies in the hitherto largely unknown situation that applicants must be actively courted. This blog has already shown in various places how the employer brand can be strengthened by attractive employer branding and how this affects successful personnel marketing.  Especially for companies that see a young audience

Influencer marketing on Instagram has become a lucrative market and an effective social media marketing strategy. More than 80 percent of marketers believe that influencer marketing is the best means of building brand awareness. Certainly, the tourism industry is not an exception since it has a lot of fans seeking the best destination to travel. If you have a business related to travel or even if you are a person interested in traveling, you had better know these top influencers in the traveling niche. It can certainly help you learn about different places, cultures, and even cuisines from across the world. You can even collaborate with these persons to grow your business on Instagram. 1.@muradosmann 569 posts 4.1m followers With a whopping 4.1 million followers, Murad Os...

With over 1 billion users, Instagram is the perfect place to expand your brand and build customer loyalty. So, you can miss out on a lot of your potential customers if you don’t build your brand’s profile on Instagram. But building a profile for your business and making it work are two different things. You need to invest a fair amount of time, energy and creativity if you want that your Instagram presence reaps rewards for you. So, you need to find innovative ways to make your Instagram profile stand out. This is important to attract valuable customers and to keep them hooked. Your posts should focus on attracting a large number of loyal audience members. Maybe you can consider offering something special like the Optimum economy packages. If your brand doesn’t already have a boo

Instagram for Business: Tips from the Tourism Industry Tourism is one of the much-evolved industries with the increased use of social media platforms. Many bloggers choose this niche to share their personal tour stories and to gain benefits from their travel guide. Instagram has a lot to offer to the right brand, and it is up to you to try ways to be one of the 'right' brands in the eyes of your audience. Looking back, it's evident that social media has had a huge impact on the tourism industry. We are affected by influencers and social media posts, and when people share posts from particular locations, people naturally want to go there. If you can leverage the power of social media correctly, Instagram can be a tremendously powerful marketing tool for the tourism industry and to att...

How to Improve Your Video Content to Skyrocket Traffic on Instagram? This is the era of the moving picture. Videos appeal to the senses way more than simple stills. Why is that? Because with a video, you can actually relive the captured experience, follow the creative perspectives, feel the emotional depth and hear stories of individuals living far and wide. All in a minimal amount of time. That is why people these days, undergoing a fast-paced lifestyle, naturally prefer watching and creating videos. Coincidentally, just when this tendency started appearing on the horizon, social media giants seized it and launched super-sized platforms, like Instagram, Snapchat etc. to give people a chance to express themselves and connect with others. Especially Instagram, which is all that’s

Whenever you think about social media, Facebook is the first thing that pops up in the mind and we all took a start from that, right? But today, Instagram is topping the charts with its creative images and appealing graphics. Instagram is a photo-sharing application allowing users to share their captivating images while staying in touch with the bigger crocodiles of the social media world. The graphics and appealing factors of Instagram have made it the most used social media platform with 5 million daily active users and the number only seems to increase rather than slowing down or maturing over. These numbers have literally forced the businesses to break the stereotypes of old-school advertising and get on social media platforms to expand their sales funnel and overall brand visibilit...

Who would have thought that a social media platform for posting pictures could make such an impact on the world of business? Nowadays, we have brands that focus solely on Instagram and for a good reason. In 2018, Instagram reached one billion monthly active users and is expected to continue to grow.  Next year, brands that can use the latest trends will be on their way to success. If you use the right tactics, you too can benefit from the power of Instagram. The following content marketing strategies will teach you how to turn this platform into an effective marketing tool.  1. Show the value of your product Instagram is a visual platform so it's a perfect place to show what application your products and services have. Just consider that 60% of people say that they have learned about

Instagram isn’t just another social media platform for sharing selfies with friends and pictures of food. With more than one billion monthly active users, Instagram is one of the most powerful social media platforms for businesses to connect with audiences. Over one third of Instagram users have used the app to buy a product online, making it a very effective social media marketing tool for businesses and influencers. In this post, we will outline the reasons why Instagram is the best social media platform for building brand awareness and provide some tips that will help you promote your business and expand your customer base. Establishing a personality for your brand In order to succeed on Instagram, you need to establish a strong tone and personality for your account that allows

We all want more followers and more engagement on their Instagram. This is especially true when it comes to business pages on Instagram. Instagram has proven to be an extremely effective marketing tool which can be used for an array of different marketing purposes, such as increase traffic, drive sales, boost brand awareness, boost audience engagement, build customer relationship, and everything in between. The foundation for any successful marketing is reaching your target audience, and this means that your marketing efforts need to be directed towards where your target audience is spending time. And if you consider the fact that more than 1 billion people use Instagram actively, it’s very clear that Instagram is a social media platform that has people’s attention. Now, the catch

Social media has become a game-changer as far as business promotion is concerned.  Gone are the days when only TV, radio or newspapers were the source of advertisement. The digital world and increased usage of the internet have taken the business advertisement by storm. Today, no business can flourish without using social media platforms. When we talk about social media, the immediate thoughts come to our minds are Facebook or twitter. But, when we confine ourselves to business promotion, Instagram is the platform that strikes our minds instantly. Instagram was launched late (in 2010) as compared to Facebook and Twitter. But it surely has an astounding impact on businesses. First, we have to understand why Instagram has such immense power for businesses. It is only because it revolve