Social Media Marketing Archives

Nov172020 by VELOCENo Comments

When and Why Should You Use Emoji in Facebook Ads?

While crafting ads, the golden rules that every marketer must observe are relevance, clarity, and creativity. As you create Facebook ads, among the creative areas you might be struggling with is emoji inclusion. Keeping up with users' tastes necessitates emoji in ads, yet using them could dilute your message or divert its relevance. It is such a puzzle, but it doesn't have to be overwhelming. You can employ your creative marketing juice to include emoji in Facebook ads strategically, but the question is when and why you should consider such an approach, you can click here to read more about it. Let's take a quick dive into when and why emoji could work for your Facebook ads. When should you use emoji? Before you think about including emoji, consider your target audience, the brand...

Sep202020 by VELOCENo Comments

Social Media Marketing: Ways it Can Help in the Growth of Your Business

Social Media Marketing

Social media is a place or platform where people interact with one another and share ideas, interests, and experiences. Social media marketing is a mode of promoting your business through this vast platform. It is a way to connect with your audience, let them know of your brand, increase the sales, and, most important, all drive website traffic. Businesses engage with their followers, analyze their needs and the results and run advertisements on their page or channel. Social media marketing (SMM) is a very powerful way of promoting your business. Many large and successful businesses prove that it is. SSM is just a form of internet marketing where you post content about your product, promote it, and sell it to achieve your marketing goals. How exactly can SSM help you grow your busi...

Aug312020 by VELOCENo Comments

Effective Social Media Marketing Practices For Insurance Companies

Social Media Marketing

If you are reading this, anyone would bet that you are on at least one of the popular social media platforms like Facebook, Instagram, Pinterest, LinkedIn, and Twitter. Statistics show that more than 3.5 billion users like you are active on social media as of 2020. A majority of them spend more than a few hours a day on their favorite social platforms. With these numbers rising every day, social platforms are increasingly becoming important to entrepreneurs and marketers from small and large business ventures alike. Not only do they help with brand advertising and product promotion, but they also double up as support channels where providers can cater to the needs of their clients and target audience better. As anyone would expect, insurance companies are utilizing social channel...

May282020 by JamesNo Comments

Top Powerful Social Media Marketing Strategies

Social Media Marketing

Social media marketing has emerged as a fascinating puzzle and has now become the most sought-after platform for interaction. With the advent and popularity of mobile applications, it is moving forward and becoming more powerful. Mobile applications are redefining eCommerce and other fields and affecting lives globally. With millions of apps on billions of mobile users and app stores in the world, mobile apps are shaping the functioning of our daily activities. The combined power of both apps and social media marketing is more entertaining, opening many opportunities for each day. Different forums are developing themselves to meet the needs of different audiences. WooCommerce mobile app builder tools that come with the social media integration feature have simplified the task....

Apr302020 by clareabnerNo Comments

12 Digital Marketing Tips to Increase Your Conversion Rate

Business, SEO, Social Media, Social Media Marketing

Digital marketing offers businesses an exciting opportunity to reach a global audience at minimal costs. However, startups can often get overwhelmed by it. It is important to keep in mind that the main purpose of digital marketing should be to increase conversion rates and not increasing website traffic. Most startups fail because they don’t generate enough ROI despite considerable investments. When I started my own business, I contact one of the top sales recruitment agencies for hiring sales experts. While their sale strategies were on point, my business failed to generate enough ROI because of the poor marketing strategies. Therefore, I had to revise them with my digital marketing team to improve the conversion rates. So, here are a few creative ways in which you can achieve b...

Mar112020 by VELOCE3 Comments

5 Reasons Why Images Matter for Social Media Marketing

Social Media Marketing

5 Reasons Why Images Matter for Social Media Marketing Major brands such as Apple have long since recognized the marketing power of images. For example, one of the marketing strategies of Apple in the early 2000s included its well-known silhouette marketing campaign. Visual marketing is no longer limited to television advertisements and posters, however. As social media marketing continues to evolve, the images and photographs used in campaigns matter more than ever. Images hold visual power — and when paired with a short, compelling written message, they can make a huge impact. If you’re not yet using images in your social media marketing, you might want to consider incorporating it! Here are five reasons why the images you choose matter. Grab attention immediately With ...

Feb112020 by Guest writerNo Comments

10 Powerful Social Media Marketing Strategies for Promoting your Mobile App

Social Media Marketing

10 Powerful Social Media Marketing Strategies for Promoting your Mobile App Social Media emerged as a fascinating enigma and has now become the most sought-after platform for interaction. With the advent and popularity of mobile apps, it is enhancing further and becoming more powerful. Mobile apps are redefining eCommerce and other spheres and influencing lives globally. With billions of mobile phone users in the world and millions of apps on the app stores, mobile apps are shaping the functioning of our daily activities. The combined power of both apps and Social Media is turning more amusing, thereby unlocking many opportunities each day. The different platforms are evolving themselves to cater to the needs of various audiences. WooCommerce mobile app builder tools that come with S...

Jan72020 by adminNo Comments

How to Live Stream on Youtube, Facebook and Periscope Live

How-To, Social Media Marketing

By now everyone is well aware of the benefits of live streaming and how it has helped various brands and organizations to boost its pan presence. It has not only helped brands to expand their horizon but helped them to engage the audience interactively. An incline of a large number of audiences towards a specific brand has been recorded who used live streaming as their digital marketing strategy. Periscope was the first app that introduced live broadcasts on periscope for the first time which quickly became the trend. A large variety of social media platforms like Youtube, Facebook, Instagram, etc. walked in the same footsteps and started offering live streaming solutions for brands to leverage. If the current dynamics are to be checked a battle has been on between various platforms to...

Dec242019 by adminNo Comments

10 Facebook Marketing Tips to Increase Holiday Sales

Social Media Marketing

10 Facebook Marketing Tips to Increase Holiday Sales Christmas is right around the corner. For most people, this is a period in their life that they tend to shower their loved ones with gifts and surprises. For some, giving a wrapped gift gives them the satisfaction of a significant Christmas holiday. Other people arrange holiday vacations for their families during this season. Either way, it is an overwhelming season in the business industry since sale rates always increase. Something about the Christmas holidays is that a lot of people still gamble between varieties of choices. Most people have not yet made up their minds on what to buy or book. For this reason, online marketers have a better chance of swaying many customers to their products or services. However, a strategy is...

Aug62019 by OWNo Comments

6 Tools To Help You Boost Your Social Media Efforts

Social Media, Social Media Marketing

Boosting an online presence with social media is a challenging yet rewarding process. However, implementing tools as well as enlisting the help of an Essex SEO Company can all help to better your online presence and boost your social media effort substantially. In this article, we will be giving you a list of 6 social media tools you can use to help boost your social media presence. Hootsuite One of the best tools that you can implement to make the most of your social media efforts is Hootsuite. This clever little tool allows you to schedule social media post for Twitter, Facebook Instagram and Linked In across multiple profiles allowing you to keep track of every post. This is much easier than logging into each social media account separately. This is the secret weapon that you ne...

Jul302019 by OWNo Comments

6 Online Tools to Grow Your Social Media Marketing Agency

Social Media Marketing

Marketing agencies are faced with a number of responsibilities in this day and age. From customer experience to social media marketing and advertising to influencer marketing, there is a lot to cover. This is why social media marketing agencies have been hiring more people of late. Luckily, there exist many online tools which will help these social media marketing agencies to grow. We’ve gathered the most efficient of them and slapped them together in this fancy list: PromoRepublic PromoRepublic is a social media management software for agencies, meant to save time on content creation, posting, and collaboration. It can be used as a White Label tool hosted on your website domain and branded with your agency colors and logo, for all the details go to promorepublic.com/en/white-labe...

Jul242019 by OWNo Comments

2019 Key to Small Business Social Media Marketing

Business, Social Media Marketing

You won’t really be doing business if you aren’t already using social media as an essential part of your marketing strategy. Social media marketing is interesting enough to keep large corporations investing Billions of dollars every year. Now, the question is to find the key to small business social media marketing, so that you can leverage against big guns in your industry. How can you use social media marketing to grow small businesses? Social media marketing in plain words is to promote your business across social media platforms to make your business a brand. More than 45% of companies have grown their business from small to medium-sized corporations by using social platforms. Here is how you should get started as a small business: Pick a social platform with less competitio...

Jul192019 by Guest writerNo Comments

Why Social Media Marketing Is Crucial For Small Businesses?

Social Media Marketing

While scrolling through your news feed on Facebook, Instagram, or any other social media platform, you see a lot of ads. You might notice a promotional campaign or a product review post going viral every now and then. Social media ads are tailored and specifically targeted at you by marketers who consider you as potential customers. Nowadays if you observe, social media marketing is not utilized by big companies only. Be it a startup or an established business, social media marketing has become a fundamental aspect of business planning and strategy. Moreover, businesses have realized that they need to have a social media presence. Without a presence on social media platforms, they are bound to miss out on a considerable portion of their potential clients. Why is it so? It is becau...

Jul32019 by VELOCE1 Comment

83+ Powerful Social Media Statistics You Need to Know (Updated)

Social Media, Social Media Marketing

*This post has been updated and includes even more social media statistics, as well as more recent and accurate statistics. It is consistently updated and improved to stay up-to-date with the ever changing world of social media Curious about the incredible social media statistics which it is capable of? (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown from being seen as a fad by many people, to something that has completely turned upside down on the marketing world and the way we view human communication and interaction. Both for marketers and for regular users. In just a few years, social media has gone from being something for the kids to now being something that is used by a large part of the world's inhabitants. The social media statistics...

Jun52019 by OWNo Comments

Utmost Social Media Marketing Tips for Educational Startups

Social Media Marketing

With the advent and subsequent rise of social media platforms, businesses have access to more marketing channels than ever before. Whether you aim to provide a life-long learning platform for stay-at-home freelancers or an educational platform for professional teachers and tutors, social media marketing is a prospect worth looking into. However, nailing down the right content marketing trends and production processes can be tricky, especially with the level of interactivity social media platforms enable. With that in mind, let’s take a look at several tips and guidelines which can help your educational startup reach more leads and convert them into followers and subscribers. Benefits of Social Media Marketing for Startups A new company is most likely to have a tighter budget when...

May32019 by OW1 Comment

A Look at the Important Steps for Effective Social Media Marketing

Social Media Marketing

Many businesses set up shop on the popular social media platforms without having any real idea of how to market their brand. It’s one of the most confusing things to do and something that takes plenty of time and effort to achieve. If you’re currently looking to populate your social media pages to give you a better chance of marketing your brand, have a look at some of the most important steps the professionals take to expose their businesses. Regular Engagement As with all online/offline businesses, your brand will already have been spoken about on the popular social media platforms. If you already have a presence online, it’s now time to take advantage of the discussions to put your business on the map. Because your potential customers are already talking about you, it gives you a ...

Mar302019 by VELOCENo Comments

The Ultimate Guide To Crafting The Perfect Social Media Strategy

Social Media, Social Media Marketing

The Ultimate Guide To Crafting The Perfect Social Media Strategy Having a clear and detailed social media strategy is vital for social mediasuccesss. Before you begin with your social media and social media marketing efforts, you want to make sure you have a map that guides you. Because that's exactly what a social media strategy is: a map that tells you exactly where you should go, what route you should take to get there in the best possible way. And also what challenges you might face on the way. It's often spoken about the importance of the social media strategy, but why is it necessary? Can't you just skip it and cut to the chase? That's exactly what many marketers do. Unfortunately. A social media strategy seems like something abstract to people. When they get starte...

Feb142019 by OWNo Comments

Why Savvy Graduates Are Finding Careers in Social Media Marketing

Social Media Marketing

As of 2018, there are about 3.3 billion social media users all over the world, making it the new marketing frontier. For young college graduates, this field presents unparalleled opportunity for growth, and may be one of the only industries that young people can completely control right at the start of their career. Since the internet and social media are so new to society, it makes sense that young adults are the most savvy users. There isn't much of an established hierarchy in the field, and entrepreneurial marketing students can make an immediate impact. Understanding the power that social media influencers have is one of the first steps to developing effective marketing campaigns online. Utilizing social media for marketing purposes can jumpstart a career in this budding and prom...

Dec312018 by Guest writer3 Comments

7 Social Media Trends that You Should be Following in 2019

Social Media, Social Media Marketing

The digital world has greatly influenced the way we market today, for this reason, we should keep track of the trends that are set to blow up in the coming year. Here is a heads up on what to look out for in 2019. It is no guarantee that all these will make a huge impact on 2019, but they have shown every sign of being the social media trends we should look out for in the next 12 months. AR AR or Augmented reality is a trend we have already had close interaction with in 2018 and it has already made a mark that is set to continue well into the coming years. As you can see, a number of platforms are adopting the facial filters, with Snapchat leading the pack and Instagram following quite closely. It is predicted that in the next 5 years both Virtual and Augmented reality markets wil...

Nov52018 by matteid782 Comments

How Can You Display Instagram Pictures on WordPress Blog?

Instagram, Social Media Marketing

Over the years, beautiful and enticing photographs have been attracting a lot of traffic to the business website. This is why there is nothing better than displaying your pictures from your Instagram account on the WordPress blog that you have. Instagram has millions of active users who are constantly on the lookout for something interesting to be posted by the businesses that they adore. There are numerous benefits that you can reap if you integrate the Instagram account with the business website that you have on WordPress. Why should you display pictures on your WordPress website? Showing the Instagram pictures has a number of unique advantages for both the entrepreneurs as well as the bloggers. The first and most important thing is that it allows you to gain more traffic on your site,...