Social Media Marketing

The marketing world has been flipped upside down in the wake of the rise of social media. The days of spending thousands of dollars on newspaper ads and billboards seem to be behind us as more companies turn to Facebook, Instagram, and other social platforms to reach their target audiences. With this shift in marketing strategy comes a wealth of opportunity for entrepreneurs. Many business savvy millennials have begun wading into the marketing world, knowing that their knowledge about social media provides them with greater earning potential. By tapping into their understanding of engagement, targeting, and sharing, they realize they may already have what it takes to begin their own social media marketing start-up. For those who prefer a flexible work schedule that doesn’t require ti

Sep102018 by Jens WirdeniusNo Comments

13 Dangerous Social Media Problems You Need to Know and Avoid

Want to learn more about social media marketing problems? In just a few years, social media marketing has gone from being something that brands didn’t or shouldn’t pay attention to, to now playing a central part of most brand’s digital marketing strategy. Social media was by some people described as a fad that would soon die out, but just like with internet, time proved them wrong. As marketers, we trade on one thing: people’s attention. The person and brand who has the most amount of attention win and this means that marketers need to ask themselves where people’s attention is. If you do, quite quickly you’ll say the internet, and social media, which is, by entrepreneur Gary Vaynerchuk referred to as the current state of the internet. If you look at the social media mark

Aug152018 by Jens WirdeniusNo Comments

How to Create a Social Media Marketing plan: a no-Bullshit Guide

When starting out with something new, it feels scary and intimidating. You’re eager to get to your goal, and you know that other people have done it before you. But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to. The exact same goes for social media. Where do I start? How do I succeed? How should I begin? These are only some of many questions that you, including everyone else, ask when you’re going take on a new area which you are completely unfamiliar with. But don’t freight. This is where your social media marketing plan comes in. When you know what you’re going to do, and how you’re going to do it, all of a sudden, succeeding with social media doesn’t seem so distant after all. Your social media marketing pl

Jul142018 by Ola WirdeniusNo Comments

7 SEO Techniques You Can Employ in Social Media Marketing

7 SEO techniques you can employ in social media marketing When one clicks on serpbook.com, it is without a doubt that they want to see their site with high rankings. Today, the manner in which your brand interacts with its clients on social media platforms influences the way search engines rank your site. And as you know, the higher your rankings, the more traffic your site gets, and the higher the chances of increasing your ROI. What does this mean? It implies that social media marketing is an essential part of SEO. Consequently, you need to establish a presence on all social media platforms. It helps to increase brand awareness. However, having a social media presence will not guarantee your brand’s success. A proactive digital marketer knows the importance of integrating SEO

May92018 by Jens WirdeniusNo Comments

24 Reasons Brands Should use Social Media Marketing

Not convinced about social media yet, but want to explore the reasons brands should use social media marketing? When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great". So instead, I thought that you might be after some more practical answers to ...

Apr232018 by claudiapaisleyproppNo Comments

How to use Social Media Information to Create a Business Plan

Online Marketing, Social Media, Social Media Marketing

Want to learn How to use Social Media Information to Create a Business Plan? Social media has become an incredibly powerful business tool, especially bearing in mind that over 3 billion people are social media users in the world. And yet, many businesses fail to utilize the full potential and harness the power of this marketing strategy. Usually, the culprit behind poor results is their lack of skills. In order to create a sound and effective social media strategy, it’s important to have a well-crafted plan followed by detailed analytics in order to see what works and what doesn’t. Let’s discuss how to make the most of your social media efforts. How do you build a well-informed strategy based on the most important metrics? How to you know which are the most important metrics? Peopl

Mar302018 by Jens WirdeniusNo Comments

The Complete List Of The Most Common Social media marketing questions

Do you have some social media marketing questions? It’s safe to say that social media has completely revolutionized our society. Or at the very least, the way we communicate. In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world. And as a marketer, you need to realize that you’re only trading on one thing: attention. Where your audience’s attention is, that’s where you should be. There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right? As people’s att

Mar182018 by Jens WirdeniusNo Comments

How to Leverage Social Media Messaging Chat Apps for Marketing

Over the time, as social media has grown, and its total user count has reached more than, a lot of messaging apps have popped up. Some created by famous corporates like Facebook, others that were initially completely unknown, such as KIK. But the social landscape is quickly evolving. The messaging apps that are being used today may not be used tomorrow. One thing’s for sure, though. Mobile messaging is on the rise, and never in the history of this earth has mobile messaging been more popular today, allowing people to communicate with people from all around the world in a heartbeat. In fact, more than 1.4 billion people used mobile messaging apps in 2016, which is an increase of almost 16 percent over 2015(!). That’s not all. A study by Nielsen found that 59 percent

Mar122018 by jessfenderNo Comments

6 Rules of Interacting With Your Social Media Audience the Right Way

Online Marketing, Social Media, Social Media Marketing

It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect

Feb282018 by Jens WirdeniusNo Comments

The Complete Guide to a Killer Social Media Branding Strategy

Want to learn how you can develop a social media branding strategy? More and more, we hear the term "branding" in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding. But what does it really mean? And how do you do it? The marketing landscape is competitive. Everyone is fighting for their audience's attention, not to mention the tough competition on social media. Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...

Jan112018 by Neil HelsonNo Comments

Organic SEO Vs Social Media Marketing: What do Wonders?

SEO, Social Media Marketing

Organic SEO Vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in the cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go an extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies which can effectively skyrocket such an online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that org

Jan92018 by Jens WirdeniusNo Comments

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing Social media has a great marketing power, and if used in the right way, it can drive you tons of sales. But that’s also the catch. Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to. In fact, that’s probably the reason you are here. You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you. When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article. Let's dig right in. 1. Use the platforms your audience is using the mos

Jan72018 by Jens WirdeniusNo Comments

How to Market Your Brand in the Saturated Landscape of Social Media

How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers - no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it

Jan52018 by Jens WirdeniusNo Comments

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement Feeling like your social media engagement is low? Want to make your audience more engaged so that they engage and interact with you and your posts on social media? As social media gets more and more saturated, the competition for getting seen increases. We’ve seen the organic reach drop close to zero on Facebook, we’ve seen the organic reach drop dramatically on Instagram. As more and more content is put out on social media, people will be less likely to engage with just your post. You are trying as hard as you can to increase your engagement, but nothing seems to help. Engagement is crucial for social media success because it is when your audience interact with you that you can have the great

Dec252017 by Jens WirdeniusNo Comments

3 Simple Tips For Using social media marketing To Get Ahead Your Competition

Want to improve better results on social media? Are you constantly looking at your competitors and think about how you can outrun them? Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you. In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results. In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you. Think ...

Dec242017 by Jens WirdeniusNo Comments

What is Social Selling And How Can You Use it to Nurture Customer Relationships?

What is Social Selling And How Can You Use it to Nurture Customer Relationships? If you’ve been on social media for a while, I am sure you’ve heard of the term ”social selling”. But what is it, really? Is it some kind of buzzword that doesn’t deserve a second thought, or is it something that can help you build your brand through social media? The word gives it away a little, but social selling is much more than just selling on social media. Instead, it’s a completely new approach to using social media to establish strong relationships with your potential customers and prospects, increasing their trust in you, and ultimately getting them to convert. It’s not just about using social media to shove ads down your followers’ throats because we all know how well that works. With soci

Dec202017 by Jens WirdeniusNo Comments

14 Ways to Get Started With Social Media Marketing For Your Business Today

14 Ways to Get Started With Social Media Marketing For Your Business Today In recent years, social media has become a more and more important part of businesses’ marketing strategies. From multi-billion dollar companies like Coca-Cola to small startup companies There’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it. What’s more, we have the social media statistics that back it up. Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true. It might have been something for the kids when it

Dec192017 by Jens WirdeniusNo Comments

67 Powerful Benefits Of Social Media Marketing For Your Business

67 Powerful Benefits Of Social Media Marketing For Your Business You have probably heard how powerful and effective social media is for marketing a million times before. But why is that so? Simply saying "social media is great for marketing" doesn't tell us a lot, right? Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it. Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results. Sounds good? Then let's dig right in! 1.

Dec172017 by Jens WirdeniusNo Comments

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How to Improve Customer Relationships On Social Media That Boost Customer Retention You probably already know the incredible results social media can drive for your business by now. With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales. The catch, however, is that not every brand realizes this. They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you. But the world of marketing is changing, and social media is different from your traditional ways of marketing. Instead of using social media to nag on your custo

Dec132017 by Jens WirdeniusNo Comments

15 Effective Ways To Improve Customer Retention With Social Media

15 Effective Ways To Improve Customer Retention With Social Media Social media has an incredible marketing power. If used strategically and correctly, it can drive tons of sales - but you probably knew that already. But do you know what's even more important than acquiring new customers? Getting your existing ones to buy from you again and again - also called customer retention, which means working to get your customers to stay with your brand after their first purchase from you, and then continue to buy from you. Why is customer retention so important you ask? Well, I’d even dare to say that customer retention is more valuable than customer acquisition, yes still, many brands are investing millions and millions, and all their resources into acquiring new customers, just to

Nov252017 by Jens WirdeniusNo Comments

Why You Don’t Need to Pay a Dollar For Social Media Marketing

Why You Don't Need to Pay a Dollar For Social Media Marketing With social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate? Right? Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad. Look at this visual from Search Engine Land explaining the principle: The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...

Nov252017 by Jens WirdeniusNo Comments

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing

Online Marketing, Social Media, Social Media Marketing

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing Social media marketing has exploded in popularity over the last couple of years. What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy. And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact: 46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal

Nov232017 by Jens WirdeniusNo Comments

The Ultimate Guide For Creating Stunning Visuals For Social Media

The Ultimate Guide For Creating Stunning Visuals For Social Media Visuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content. At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it. Have you ever tried making an Instagram post without including a photo or video? It's impossible! The same goes for Pinterest and YouTube. Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...

Nov152017 by Jens WirdeniusNo Comments

3 Potential Social Media Marketing Threats To Identify Before They Appear

3 Potential Social Media Marketing Threats To Identify Before They Appear Social media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel. And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is. Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...

Nov92017 by Jens WirdeniusNo Comments

How to Tell if Your Social Media Strategy Is Working

How to Tell if Your Social Media Strategy Is Working You've created your social media strategy, you've put your strategies into action. Now what? Do you just wait for the results to start rolling in? Or even more correctly, how to do you know when and if you generate any results from your social media efforts? Social media has gone from being a fad to become something that almost every brand is using. In fact, according to a study by eMarketer, 88% of Companies are Using Social Media for Marketing. But there's still one big challenge that is scaring people away from social media, and that is the fact that it’s extremely difficult to accurately measure the results of social media, and therefore also your return on investment, or ROI. There's no doubt that social media is,

Nov42017 by Jens WirdeniusNo Comments

Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Strategies Top Brands Are Using And What You Can Learn From Them When looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in. For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well. If you aren't yet using social media, now is the time. In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...

Oct232017 by Jens WirdeniusNo Comments

How to Take Advantage of the Power of Emojis in Social Media Marketing

How to Take Advantage of the Power of Emojis in Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Emojis is a powerful thing. It's a universal language that every single person understands. 92% of the online population is using them, and if you look at the evolution of how people are using them, and how often, their popularity has skyrocketed over the years. Factoring in that so many people are using them, it makes sense for marketers to join in on the fun. Emojis enables you to speak the exact language your target audience speaks, and they will also help make your posts a lot more noticeable. In addition to that, emojis also add a personal touch and a sense of humor and modernity to your brand. In this article, I'll help you get started with e...

Oct212017 by Jens WirdeniusNo Comments

6 Clever Ways To Make Social Media Marketing Less Stressful

6 Clever Ways To Make Social Media Marketing Less Stressful (adsbygoogle = window.adsbygoogle || []).push({}); Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow. You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling. With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...

Oct172017 by Jens WirdeniusNo Comments

Every Single Social Media Metric You Need to Keep Track of (and how to)

Every Single Social Media Metric You Need to Keep Track of (and how to) (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well. When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...

Oct142017 by Jens WirdeniusNo Comments

The Complete Guide to Developing a Social Media Content Strategy

The Complete Guide to Developing a Social Media Content Strategy Social media is a jungle for marketers. You have to watch every step, and you need to know which way to take to avoid stepping in traps or getting lost on the way. To generate marketing results with social media, you need to develop a content strategy that puts the right pieces at the right place, and lets you spread your efforts on the things that truly matter. For great marketing results on social media, you need to have a plan on how you're going to execute. Have you ever seen a winner that hasn't had a plan? Probably not, and that's because the social media content strategy guides you to success. For most people, a content strategy for social media sounds both complicated and hard. But once you've got all the ...

Oct122017 by Jens WirdeniusNo Comments

4 Easy Ways To Take Your Social Media Marketing to The Next Level

4 Easy Ways To Take Your Social Media Marketing to The Next Level Social media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren't using, and do the things that other people aren't willing to do or know how to do. In other words, they use methods that aren't yet saturated and implement them into a competitive social media. The result is that they are able to generate results that their competitors aren't, leaving them wondering how. To succeed in the competitive marketing world, new approaches are necessary, and unless you have unique and clever ways to stand out, you'll have a hard time finding social media marketing success for your brand. Therefore, that's exactly what I'l...

Oct112017 by Jens WirdeniusNo Comments

What is StoryTelling and Why You Need to Use it in Social Media Marketing

What is StoryTelling and Why You Need to Use it in Social Media Marketing Storytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them. Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey. In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...

Oct62017 by Jens WirdeniusNo Comments

Words and Phrases You Need To Stop Using in Your Social Media Marketing

Words and Phrases You Need To Stop Using in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a quickly evolving landscape. New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary. The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in. In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...

Oct52017 by Jens WirdeniusNo Comments

The Ultimate Guide To Crafting The Perfect Social Media Strategy

The Ultimate Guide To Crafting The Perfect Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Having a clear and detailed social media strategy is vital for success. Before you begin with your social media and social media marketing efforts, you want to make sure you have a map that guides you. Because that's exactly what a social media strategy is: a map that tells you exactly where you should go, what route you should take to get there in the best possible way. And also what challenges you might face on the way. It's often spoken about the importance of the social media strategy, but why is it necessary? Can't you just skip it and cut to the chase? That's exactly what many marketers do. Unfortunately. A social media strategy seems like...

Oct42017 by Jens WirdeniusNo Comments

4 Ways to Promote your business on social media for Explosive Growth

4 Ways to Promote your business on social media for Explosive Growth (adsbygoogle = window.adsbygoogle || []).push({}); Want to market your business? Not sure what actions to take for optimal growth and results? Everyone is talking about the results social media can generate. And it's partly bad and partly good. The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested. Am I saying you can't achieve those results? Absolutely not! You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait. But as you probably know, that is not the case. ...

Oct32017 by Jens WirdeniusNo Comments

5 Powerful Reasons you Need to Pay Attention to Social Media Monitoring

5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring (adsbygoogle = window.adsbygoogle || []).push({}); Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren't listening to it, you're missing out on important information and messages. And, of course, missing out on messages from your audience that may be vital to respond to. When using social media monitoring effectively, it helps you boost your brand's communication system and the way you listen and interact with your audience. In this article, we're looking at 5 powerful reasons you need to Pay Attention to Social Media Monitoring. Understand your audience better It's vital that you ...

Sep302017 by Jens WirdeniusNo Comments

How To Create A Dominating Instagram Campaign

How To Create A Dominating Instagram Campaign (adsbygoogle = window.adsbygoogle || []).push({}); Want to create an Instagram campaign? Not sure how to set it up properly? Not sure how to gain traction for it? Instagram is a perfect platform to run a campaign on, and there are a ton of effective campaigns you can choose from, so you can be sure to find one that is suitable for your brand's needs and objectives. Launching a campaign isn't difficult. But launching a successful campaign is. And to make it a success that brings marketing value to your brand, you need to understand what makes a campaign successful, and what factors are worth putting thought into. During my many years on Instagram, I've launched several types of campaigns. Some successful, some com

Sep272017 by Jens WirdeniusNo Comments

13 Clever Social Media Campaigns You Need To Use To Gain Traction

13 Clever Social Media Campaigns You Need To Use To Gain Traction (adsbygoogle = window.adsbygoogle || []).push({}); It's well-known that social media is a great tool for almost any brand to market themselves. But the truth is that solely sharing a few images and interacting with a few people just won't cut it. At least if you're striving to achieve all the results you're seeing other brands are generating. It might have worked many years ago when social media was something new and undiscovered for most brands, but today, the landscape has gotten so saturated and competitive that you need new ways to get seen. To reach success, you need to use social media with a unique approach that lets you stand out from all the noise. Luckily for you, that's exactly what soc...

Sep252017 by Jens WirdeniusNo Comments

7 Essential Tactics to Grow Your Business With Social Media

7 Essential Tactics to Grow Your Business With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When you use social media for your business, there are a ton of rules you must follow. At least if you want great results. Those rules can be divided into helpful tactics, and essential tactics. Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience. Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals. One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...

Sep242017 by Jens WirdeniusNo Comments

5 Tips to Grow Your Business Using Social Media

5 Tips to Grow Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful tool. Have you lost interest yet? We hear that expression all the time! "Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on... But what does that really mean? And more importantly, how can you actually use social media to grow your business? We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting. In this article, I'm listing...

Sep232017 by Jens WirdeniusNo Comments

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only. To grow followers. And it makes sense considering the fact that almost everyone who followed you saw your posts. And since they didn't have a lot of content to engage with, and the competition among content was low, yours would see a lot of engagement. As social media grew, and the competition was getting tougher, the engagement dropped, and now, not everyone will see your posts. Then the algorithms started to happen. Today, almost every social media platform uses an algorithm to sort the conte...

Sep202017 by Jens WirdeniusNo Comments

How to Future Proof Your Social Media Marketing Strategy For 2018

How to Future Proof Your Social Media Marketing Strategy For 2018 (adsbygoogle = window.adsbygoogle || []).push({}); Nothing lasts forever. In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press. Social media is extremely quickly evolving, and if you aren't on top of the latest trends and tactics, you'll be out quicker than you came. In fact, social media is so quickly evolving, that in order to remain relevant, you need to update your social media strategy on a regular basis. As a business, you can't afford to risk it all on something that might be completely out of date tomorrow. Predicting the future is hard, especially in this fast-paced tech savvy world we live in. No matt...

Sep192017 by Jens WirdeniusNo Comments

4 Hacks to Convert Social Media Engagement Into Real Sales

4 Hacks to Convert Social Media Engagement Into Real Sales (adsbygoogle = window.adsbygoogle || []).push({}); You have the followers, you have the engagement. Now what? The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales. Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media. In this article, I'll be listing 4 ways you ca...

Sep182017 by Jens WirdeniusNo Comments

5 Must Do’s of Instagram to Succeed as a Business

5 Must Do's of Instagram to Succeed as a Business (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a tremendously powerful marketing tool. Are you convinced that you need to use it yet? No? That's what I thought. Luckily, I have statistics to back it up. Six in ten online adults have Instagram accounts. What's more, 15 million registered businesses using Instagram business profiles. Did you also know that in March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad? Those are pretty powerful statistics alone. Now, most of you probably already have an Instagram account for your business but are looking to improve the results from i

Sep112017 by Jens WirdeniusNo Comments

4 Reasons You Need Humor in Your Social Media Marketing

4 Reasons You Need Humor in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Something that most brands aren't using in their marketing is humour. Some brands don't know they can use it. Others motivate their choice of not using it with the explanation that they're too conservative for it to work. The truth is that no matter what type of business you are, humour works. Why? Because humans love to laugh! No matter if it's Dorothy, 95 years old, or your conservative boss. Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand. Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained. Give...

Sep102017 by Jens WirdeniusNo Comments

5 Social Media Tactics Your Competitors are Using (And How to Use Them)

5 Social Media Tactics Your Competitors are Using (And How to Use Them) (adsbygoogle = window.adsbygoogle || []).push({}); They say you should learn from those who are better than you. And that is completely true. Even if you don't think your competitors are better than you, there's always things they are better than you at, and that you can learn from. Whether you want to admit it or not. Creating a successful social media strategy is difficult. There's no doubt about it. That's because there are so many things that goes into one. Content creating, caption writing, customer interaction, customer service, and so on. One person don't know everything, but every person knows something. The beauty about looking at your competitors' social media strategies i...

Sep92017 by Jens WirdeniusNo Comments

4 Tips to Creating Social Media Contests That Boost Sales

4 Tips to Creating Social Media Contests That Boost Sales (adsbygoogle = window.adsbygoogle || []).push({}); Contests on social media have a tremendous marketing power. Execute them correctly and you'll generate results that only cost a fraction of what the price for them is. With clever contests, you'll both increase brand-awareness, and drive people into your sales funnel. In this article, I'm providing you with my favourite 4 Tips to Creating Social Media Contests that boost sales. 1. Create contests that appeal your target audience The reason you run contests is to reach more people, build brand awareness, build an audience, and attract new customers. Right? Well, this can only be done successfully if you reach the people who matter to your brand. You c

Sep82017 by Jens WirdeniusNo Comments

4 Things Large Brands Can Teach Us about Social Media Marketing

4 Things Large Brands Can Teach Us about Social Media Marketing When you compare yourself to the world-leading brands, don't you feel hopeless? They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people. Resources that most brands don't have. There's no way in hell we can replicate their marketing results! But one thing we cannot forget is that these companies also started from the ground up at one point. Without millions to spend on ads. They didn't have millions lying around at their disposal. Sure, their marketing spend might have increased dramatically since starting out, however, there are principles in marketing that are true no matter if you have $2,000 or $2,000,000 to spend. In big brands' social med

Sep52017 by Jens WirdeniusNo Comments

How To Implement Video in Your Social Media Marketing Strategy

How To Implement Video in Your Social Media Marketing Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Video is one of the most powerful forms of content you can put out on social media. 90% of the information transmitted to the brain is visual. What's more, visuals are processed 60,000 times faster in the brain than text. What about a video which has been shot with 60 frames per seconds? Inevitably, it will be a completely different story as opposed to sharing a single photo on your social media. Or even just plain text. In this article, we're looking deeper into the world of video content and how you can implement it into your social media strategy. Why use video in social media marketing? The statistics speak clearly about video content and it...

Sep42017 by Jens WirdeniusNo Comments

How to Boost Sales of Things That Aren’t Selling With Social Media

How to Boost Sales of Things That Aren't Selling With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Have products that doesn't sell? Want to promote them and start getting sales on them? Luckily, getting traction for products that doesn't sell well isn't a difficult task. Social media has time and time over shown the tremendous results. In fact, a report from Social Media Examiner found that 43% of businesses are seeing an increase in sales from social media. And that's just one of the many benefits of social media. There are of course other factors that ultimately lead to a sale such as brand awareness and increased traffic, but these are more difficult to measure. That's also why they tend to be forgotten when talking about the power of so...

Sep32017 by Jens Wirdenius1 Comment

83+ Powerful Social Media Statistics You Need to Know (Updated)

*This post was updated in 2018, to include even more social media statistics, as well as more recent and accurate statistics. It is consistently updated and improved to stay up-to-date with the ever changing world of social media Curious about the incredible social media statistics which it is capable of? (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown from being seen as a fad by many people, to something that has completely turned upside down on the marketing world and the way we view human communication and interaction. Both for marketers and for regular users. In just a few years, social media has gone from being something for the kids to now being something that is used by a large part of the world's inhabitants. The social media statisti...

Aug302017 by Jens WirdeniusNo Comments

7 Common Social media Marketing Mistakes (And How to Fix Them)

7 Common Social media Marketing Mistakes (And How to Fix Them) (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool. It's so powerful that I don't need to introduce its benefits, because everyone already knows about them. Unfortunately though, you will make mistakes. And those mistakes will be costly for your brand. Fortunately, preventing them from happening is easy, and most of the time, it's as simple as being aware of the mistakes you are making. In this article, we're looking at 5 Common Social media Marketing Mistakes (And How to Fix Them) 1. Not responding to comments Every time I see brands on social media who aren't responding to their audience's comments, I drop a tear, because I know that they're missing out o

Aug282017 by Jens WirdeniusNo Comments

4 Social Media Metrics your Brand is Forgetting About (And Why They’re Important)

4 Social Media Metrics your Brand is Forgetting About (And Why They're Important) (adsbygoogle = window.adsbygoogle || []).push({}); When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric: "How much does social media increase our sales?" and "How much will social media make us in exact dollars?" Unfortunately, this means neglecting many highly important metrics - thus preventing you from seeing the true marketing power of social media. What this also does is it makes you only looking at the short-term results social media is generating. Sure, metrics such as brand awareness and trust-building eventually leads to more sales. But those often happen long after the social media ROI evaluation is done. L...

Aug132017 by Jens WirdeniusNo Comments

30 Instagram Tips That Will Boost Your Instagram Marketing (True and Tested)

30 Instagram Tips That Will Boost Your Instagram Marketing (True and Tested) (adsbygoogle = window.adsbygoogle || []).push({}); Are you looking to boost your Instagram marketing results, grow your followers, increase engagement, and strengthen your presence on the platform? Good. Then you're in the right place. Instagram is a tremendously powerful marketing source, but its true powers can only be seen when you have a strong strategy and make all the right actions. In this article, I'll, therefore, present you with 3o true and tested Instagram Tips That Will Boost Your Instagram Marketing. All of which are true and tested personally by me, and have helped me grow 600K followers on the platform. Let's dig right in! 1. Always use hashtags It feels like this point i...

Aug102017 by Jens WirdeniusNo Comments

5 Things Business Owners Need to Know About Social Media Marketing

5 Things Business Owners Need to Know About Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media has an immense marketing power for businesses, but to take advantage of that power, it's important to know just how to use the tool. In worst cases, using social media the wrong way can have negative effects on your business - but as long as you are aware of the do's and the dont's you can be calm. That social media has a lot of marketing power isn't exactly a secret, but to those who are still hesitant, here are some statistics: In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 per cent in 2014. 51% of smartphone users have discovered a new company or product when conducting a search on the

Aug92017 by Jens WirdeniusNo Comments

How to Improve Your Retention Rate With Social Media

How to Improve Your Retention Rate With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you using social media to engage with your audience and build relationships with them? Social media is a powerful tool when it comes to building and strengthening your relationships with your customers. If you know how to use it correctly, you can vastly deepen your connections with your audience and make them come back for more. Not only can you make your audience become so drawn to your brand that they will come back time and time over, but you can also make your existing customers become returning customers and loyal supporters of your brand. In this article, I'll give you effective tips on How to Improve Your Retention Rate With Social Media. Many bran

Aug72017 by Jens WirdeniusNo Comments

How To Dramatically Improve Your Social Media Results in 5 Simple Steps

How To Dramatically Improve Your Social Media Results in 5 Simple Steps (adsbygoogle = window.adsbygoogle || []).push({}); In order to improve your results, in the long run, it's not enough to simply bump up your ad budget - even though that can be helpful short term. To improve your results quickly - and get them to stay there, you need to make some tweaks and changes to your current social media strategy, and to achieve results, there are some key pointers you need to know about- and follow: Always provide value Provide more than you promote. (80/20 rule should be followed) Engage and listen to your audience 1. Post at least once a day (and find the ultimate number of posts) No matter which social media expert you ask, you need to post somethin...

Aug52017 by Jens WirdeniusNo Comments

Generate More Sales on Social Media Using These 5 Tricks

Generate More Sales on Social Media Using These 5 Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Are your social media efforts generating any sales? In the hunt of the tricks that can help you do so? You're in the right spot. Social media has the power of generating quite remarkable results in terms of sales. In fact, a study found that 78.6% of sales people who are using social media to sell out performed those who weren’t using social media. That's not all. When talking about exceeding sales quota by more than 10%, social media users were 23% more successful than their non-social media peers. What's more is that over 40% of correspondents said they’ve closed between two and five deals as a result of social media. Quite impressive.

Aug32017 by Jens WirdeniusNo Comments

4 Things Every Marketer Must Know and Follow on Social Media

Social Media, Social Media Marketing, Tips & tricks

4 Things Every Marketer Must Know and Follow on Social Media For marketers, social media is a never ending learning game. One can never master social media because there's always something to learn. When it comes to staying up to date with new trends, social media is an even tougher task. Social media is constantly changing, whether it is new algorithms or new features, not having an up-to-date strategy or up-to-date information, you might just end up being surpassed by your competitors. Or even worse, spend your time and effort on methods that do not longer work - or even harms your brand. If you compare it with SEO, it can end up like the keyword stuffing method after Google's update Penguin. One day you were dominating your rankings, and the next day... well, you see f

Jul262017 by Jens WirdeniusNo Comments

7 Clever Ways To Improve Your Brand’s Social Media Engagement

7 Clever Ways To Improve Your Brand's Social Media Engagement (adsbygoogle = window.adsbygoogle || []).push({}); Social media is not about having a large following. The marketing results of your social media efforts are seen and generated when your audience engages with your brand, and thus builds their trust in you. In addition to that, it is only when you get your audience engage that you get an opportunity to make an impact on them in an effective way. In this article, we'll provide you with 7 Clever Ways To Improve Your Brands Social Media Engagement. 7 Clever Ways To Improve Your Brands Social Media Engagement 1. Reward Your Fans/Followers Your followers spend a lot of time engaging with your posts and brand on social media, so the least you can do is show your a...

Jul232017 by Jens Wirdenius2 Comments

5 Powerful Tips To Dominate Instagram Marketing

5 Powerful Tips To Dominate Instagram Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Instagram is a tremendous tool for marketing. But only if you know how to use it correctly. Anyone can set up an Instagram account and soon after get some results from it, but only those who fine-tune their strategy and use it in the best way possible will be able to reach their true potential. Before we begin, let's look at some statistics to learn just how powerful Instagram really is. Instagram currently boasts over 700 million active users. Now, obviously, you won't be able to reach all of them, but seeing that Instagram have so many users, you'll most likely be able to find individuals in your target audience on the platform. More than 80 million photos are being...

Jul202017 by Jens WirdeniusNo Comments

5 Effective Ways to Reach Your Customers on Social Media

5 Effective Ways to Reach Your Customers on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); No matter if you're completely new to social media or if you've been in the industry for years, finding and reaching your customers on social media is hard. Firstly, you have to identify your customers. Who are they? What habits do they have? What interests? Assuming you've already done that, you now know at least a little bit about your customers and their habits. This will let you find them on social media more easily. Reaching your customers on social media does not only include finding them. It also includes reaching them in an interesting and appealing way so that they become interested in learning more about your brand. Also, as your existing custome...

Jul112017 by Jens WirdeniusNo Comments

How To Post on Social Media to Make Sales

How To Post on Social Media to Make Sales (adsbygoogle = window.adsbygoogle || []).push({}); Getting sales on social media is like making a cake. Without the proper ingredients, you won't have a cake - or in this case a sale. Thankfully, social media has the power to create all those important ingredients as long as you know how to use it correctly. If you don't know the recipe, it's quite simple, but we'll go more into detail later on in this article. However, the two key ingredients are trust and credibility. If nobody trust you, and you come off as not trustworthy on social media, there's a big chance you are scaring away all potential customers. In this article, we'll be teaching you How To Post on Social Media to Make Sales by getting more interest and e

Jul102017 by Jens WirdeniusNo Comments

Top 5 Do’s and Don’ts For a Successful Social Media Marketing

Top 5 Do's and Don'ts For a Successful Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Marketers' and brands' main objectives with social media is to build strong relationships with their target audience, while also building trust, credibility, and reputation. All of these things ultimately lead to increased sales. But to do so, brands need to share high-quality posts, that are relevant to their niche - consistently. When using social media for marketing, there are a lot of things to think about. For example how you should engage with your audience. There are also other things you need to know about, for example, things that you shouldn't do - more specifically avoid, for a successful social media marketing campaign. These can be common, small m...

Jul82017 by Jens WirdeniusNo Comments

Facebook or Instagram: Which Platform is Best For Marketing?

Facebook, Instagram, Social Media Marketing

Facebook or Instagram: Which Platform is Best For Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Social media has become the hub of attention. Every day, people spend countless of hours on social media, and that makes it a great place to gain attention and impact your audience on. However, a common question is what kind of social media platforms you should choose. And because Facebook and Instagram are two of the top social media platforms, it's obvious that people will wonder which of them is the best, so they can choose one of them.And although Facebook now owns Instagram, they are still quite different and should not be treated equally. And they should definitely not be approached with the same marketing strategy. And although Facebook now owns Instagram, they ...

Jul62017 by Jens WirdeniusNo Comments

Simple and Quick Tips to Improve Your Social Media Strategy

Simple and Quick Tips to Improve Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Do you want to improve your social media game and get more likes, shares and better results? In this article, we'll present you with 6 Simple and Quick Tips to Improve Your Social Media Strategy, so you can get much better results with very little effort and small tweaks in the way you use social media. Simple and Quick Tips to Improve Your Social Media Strategy Instagram Studies have found that texture-heavy images are 79% more popular than regular images on Instagram, so if you want to increase your engagement, focus on posting content with texture as they tend to generate better results. Also, if you're looking to increase your likes on your posts, chan

Jul52017 by Jens WirdeniusNo Comments

Top 6 Reasons to Use Social Media For Marketing

Top 6 Reasons to Use Social Media For Marketing (adsbygoogle = window.adsbygoogle || []).push({}); "Why should we use social media?" "What are the benefits of social media marketing?" "What is the ROI of social media marketing? Recognize these questions? These are common questions asked by businesses and business owners all around the world. Maybe you are one of them. To answer those questions, we've compiled the Top 6 Reasons to Use Social Media For Marketing, so you can realize the true potential of social media marketing and don't miss out on the huge opportunity it has. Top 6 Reasons to Use Social Media For Marketing 1. It builds trust Social media marketing is not only about driving direct sales, as so many marketers seem to believe. Too many ...

Jul32017 by Jens WirdeniusNo Comments

Top 5 Mistakes That are Keeping You From Reaching Social Media Success

Top 5 Mistakes That are Keeping You From Reaching Social Media Success (adsbygoogle = window.adsbygoogle || []).push({}); Are you reaching your true potential on social media? Can you say without hesitation that you're getting the best social media marketing results you possibly can? Probably not. Because on social media you can always improve. And because there are so many things to keep track of and think about, it's easy to commit mistakes. But the first step to avoiding committing mistakes that can harm your overall results is knowing about the mistakes you're making. If you aren't aware of them, you might believe you have a killer strategy and will follow it blindly, while the reality is that it is actually harming your social media results. In thi...

Jul12017 by Jens Wirdenius1 Comment

12 Powerful Social Media Marketing Tips For Businesses

12 Powerful Social Media Marketing Tips For Businesses (adsbygoogle = window.adsbygoogle || []).push({}); Social media has a ton of marketing power and can help you achieve many different kinds of marketing goals. By using social media with a strong strategy, you can increase your website traffic and build your brand in a positive light so that people will trust it and become a customer. In this article, we'll give you 12 Powerful Social Media Marketing Tips For Businesses that will help you achieve all of the things mentioned above, plus increasing your engagement and followers on social media. We'll also give you some bonus tips and tricks that will help you in your social media marketing. Let's get started 12 Powerful Social Media Marketing Tips For Businesses 1.

Jun302017 by Jens WirdeniusNo Comments

What Are Some Of The Advantages of Social Media Marketing?

What Are Some Of The Advantages of Social Media Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); If you didn't know, social media has an immense marketing power, and I could present you with statistics all day long to prove my point. But that's not what I'm going to do. It's easy to say that "something is great" for marketing, but exactly what is is that is great? Why is social media so good when it comes to marketing, and what can it do for you? In this article, we'll present you 4 things that social media marketing will help you with. What Are Some Of The Advantages of Social Media Marketing? 1) Increase Website Traffic Social media has the power to draw a lot of traffic to your website. And in many cases, a website visit is the first step to gett...

Jun242017 by Jens WirdeniusNo Comments

Most Effective Ways to Succeed On Social Media

Most Effective Ways to Succeed On Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Over the years, social media has gone from being a luxury of a few brands to something essential and critical for every brand. At least that's how it should be. Because if you're not implementing social media in your marketing strategy, you're missing out on some great opportunities. Social media is not just a tool that can help you increase brand awareness. It can do so much more: Increase sales Be used as a customer service tool Build valuable relationships Drive traffic Increase newsletter sign ups Improve brand loyalty Give you higher conversion rates Decrease your marketing costs Improve your search rankings Give you rich customer i...

Jun222017 by Jens WirdeniusNo Comments

Top 8 Most Effective Ways to Measure ROI of Social Media

Top 8 Most Effective Ways to Measure ROI of Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a fundamental part of any business, and what was once something for the fortunate few have become something that all businesses need, as it helps them reach their business goals, at a low cost. In fact, knowing the potential social media has, reading that 83% of marketers indicate that social media is important for their business, and that is good news because that means many businesses are taking advantage of the huge marketing potential social media has and aren't missing out on anything. However, many businesses are finding it difficult to measure the results and ROI of their social media efforts, simply because they do not know where to sta

Jun212017 by Jens WirdeniusNo Comments

3 Essential Tips For a Successful Social Media Marketing

3 Essential Tips For a Successful Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); The Social media marketing revolution has begun. And when you think about it, it's nothing strange about it at all. No matter where you go, you can see people looking at their smartphones, and most likely use some type of social media. This means that right now, a transition is happening. People's attention is moving from television, radio, billboards etc. to social media. In fact, TV Advertising Spend Will Be Surpassed By The $77 Million Of Digital Ad Spend In 2017. That's not all... MTV's Viewership Has Declined Over 60% Since 2011. And these are not made up numbers, this is the reality. Brands want to be seen in places where people's attention is, and r

Jun142017 by Jens WirdeniusNo Comments

Top 5 Things You Should Never Do as a Business on Social Media

Top 5 Things You Should Never Do as a Business on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you committing these social media mistakes? Social media has become an essential and important marketing tool for businesses, however, when using social media as a brand, there are many traps and obstacles you have to avoid in order for a successful marketing campaign. If you would commit them, they might have a negative effect on your brand both short and long-term. Of course, the first step in avoiding mistakes on social media is being aware of them. Therefore, I have created a list of the Top 5 Things You Should Never Do as a Business on Social Media. Hopefully, this article will help you stop doing any mistakes you might be committing at the ...

Jun132017 by Jens WirdeniusNo Comments

Top 5 Most Effective Social Media Branding Strategies

Top 5 Most Effective Social Media Branding Strategies (adsbygoogle = window.adsbygoogle || []).push({}); Social media has the power to do a lot of good things for your brand. It can help you increase sales, build authority in your niche, increase website traffic, build valuable relationships, handle customer support and so on and so on. The list of benefits social media has for brands really is endless but still (unfortunately), some old-fashioned marketers are completely ignoring it. Here comes the "but". As social media has increased dramatically over the years, the competition of the audience's time and a place in their feed has become much tougher. This is where effective and unique branding strategies can really set you apart from your competitors. Are you tak

Jun102017 by Jens WirdeniusNo Comments

Improve your conversion rates with these 5 Surefire Social media marketing tactics

Improve your conversion rates with these 5 Surefire Social media marketing tactics (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a very powerful marketing tool. It can help increase brand awareness, build your brand image and reach your target audience. But how do you go from having people as social media followers to having them as clients? By having a well-structured social media marketing strategy and performing actions that help increase your conversion rates, you can do just that. Improve your conversion rates with these 5 Surefire Social media marketing tactics. 1. Engage with your audience Engaging with your audience is key for building trust. And if your audience doesn't trust you, they won't buy from you either. After all, it's ca...

Jun102017 by Jens WirdeniusNo Comments

How To Make Your Instagram Followers Buy From You

How To Make Your Instagram Followers Buy From You (adsbygoogle = window.adsbygoogle || []).push({}); Social media, in general, has a ton of conversion power and no matter where we go on social media, it seems like everyone is selling something. But are these people actually making any sales or is it just an attempt without any success? Fortunately for you, if you're looking to get sales through social media, you have the stats to rely on. A study made by Locowise found that 75 percent of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. When talking only about Instagram, it's often seen as a bit more trickier for sales, even though it is one of the brands' favorite platform for marketing. The main reason to this i

Jun22017 by Jens Wirdenius2 Comments

Most Effective Ways To Market Your Business On Social Media

Most Effective Ways To Market Your Business On Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media has a ton of marketing power - if you know how to use it properly. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. In addition, more than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales. These are statistics that you should think about a lot - especially if you're not using social media as a marketing tool for your business. Without a strategy of how social media is going to help you market your business, however, you probably won't find much success on there. B

Jun12017 by Jens WirdeniusNo Comments

Social Media: How to Become a Leader in Your Industry

Social Media: How to Become a Leader in Your Industry (adsbygoogle = window.adsbygoogle || []).push({}); Being a leader in your industry on social media means establishing a reputation your competitors can't compete with, an authority they can't beat and becoming the go-to source for people in your niche. All of this can be done but it demands hard work, planning, and a killer social media strategyhttps://www.veloceinternational.com/general-social-media/how-to-strengthen-your-social-media-strategy/. In this article, we'll teach you the following: Social Media: How to Become a Leader in Your Industry 1. Choosing social media platforms The first step to becoming a leader in your industry on social medias by choosing your main platforms. As you might know, all socia

May312017 by Jens WirdeniusNo Comments

Top 8 Reasons You Can’t Afford To Ignore Social Media Marketing

Top 8 Reasons You Can't Afford To Ignore Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media is growing uncontrollably. In fact, 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015. That's not all. Brands are also realizing the beauty of social media, however, with a slightly different approach. There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. This just shows how big of a part of the businesses who are using social media in marketing purposes knows the importance of using it as a marketing tool. If you are one of those who belive social media marketing is just a trend that will die out soon and refuse to put

May302017 by Jens WirdeniusNo Comments

The Power of Social Media Marketing Explained

The Power of Social Media Marketing Explained (adsbygoogle = window.adsbygoogle || []).push({}); Social media has an extreme marketing power when it comes to influencing people to action. unfortunately, some marketers aren't realizing the marketing power social media has and ignores it. Social media - when used strategically and correctly, is the most powerful form of marketing and can generate fantastic results over time, however, it's important to know these results aren't something that will come over night. How can you actually use this? To use social media, you don't need much. Just internet and a device where you can run the social media applications on, but that's just a small part. The important part of taking advantage of the marketing power social media has i

May302017 by Jens WirdeniusNo Comments

5 Simple Ways to Boost Your Social Media Marketing

5 Simple Ways to Boost Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Unless you've been living under a rock for the last couple of years, you'll know the importance of social media, and most importantly, the importance of using social media as a marketing tool. Social media marketing is a tough nut to crack, but with constant small improvements and consistent work, you can master it- sooner than you might think. If you've got started with your social media marketing, always looking to improve is the recipe for success. But what small changes can you make to your strategy that will make huge differences in how your campaigns perform? In this article, we'll present you with 5 small yet effective changes you can make to your overall socia...

May292017 by Jens WirdeniusNo Comments

How To Spy on Your Competitors on Social Media

How To Spy on Your Competitors on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you looking to improve your brand, or solely your social media strategy? Spying on your competitors is one method that some will raise their eyebrows hearing - but if it's out there, it's for you, right? You can gain a ton of valuable information by spying on your competition on social media. Insights, content inspiration, customer engagement strategy and much more. Social media hold quite a lot of information that you can learn from, so why not use it? In this article, we'll tell you How To Spy on Your Competitors on Social Media in order to strengthen your own social media presence, but also how you can take advantage of what you learn, outside of social media.

May292017 by Jens WirdeniusNo Comments

Top 7 Reasons Businesses Should Use Social Media

Online Marketing, Social Media Marketing

Top 7 Reasons Businesses Should Use Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is something millions of businesses are benefiting from, but there was a time when social media wasn't something for businesses. Instead, it was considered as "something for the kids" and certainly not something to pay attention to as a brand. Then something happened. As the social media users increased, those brands who were early to the party realized that "if our customers are spending their time there, why aren't we taking advantage of that?" Since then, social media marketing for brands has only grown in popularity. As more and more businesses are realizing the true potential of it, the idea of social media being something only for the kids is slowly fadi...

May282017 by Jens WirdeniusNo Comments

Top 5 Ways To Market Your Business Using Social Media

Top 5 Ways To Market Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); The most important aspect of social media marketing is understanding your audience dynamics. Generating a sense of need for the product is one of the most effective ways to market your product/ service on social media.y sourcing fresh and relevant content you can attract your target audience. By sourcing fresh and relevant content you can attract your target audience. It is also important to keep in mind that the average social media user doesn’t devote more than a few seconds to a post - which is why call to actions are necessary, as well as appealing and eye-catching content. In this article, we'll be providing you with the Top 5 Ways To Market Your Business Using

May202017 by Jens WirdeniusNo Comments

How to Reach Your Target Audience on Instagram

How-To, Instagram, Social Media Marketing

How to Reach Your Target Audience on Instagram (adsbygoogle = window.adsbygoogle || []).push({}); Finding and reaching your target audience is a difficult challenge, no matter where on social media you are and what platforms you are using. With these simple and smart tricks, you can find your target audience and then engage with them to get the best possible results. A misconception on social media is that the more people you reach, the better. This usually not the case. By targeting your target audience, you’ll get better marketing results because those you’re reaching are interested in what you have to offer. That means a higher ROI of your efforts on Instagram. The challenge is just knowing where and how to find your target audience and that's what we'll be teachi

May182017 by Ola WirdeniusNo Comments

How To Create Effective Facebook Ads

Facebook, Social Media Marketing

How To Create Effective Facebook Ads On May 10th Facebook announced a new update that they will start limiting ads that link out to low quality website experiences. Facebook described what characteristics they will look for in a webpage to determine the quality of the website, it sounded like SEO they will look at. SEO isn´t all just about optimizing your website to be indexed by search engines. It´s also about making a better user experience that keep people more interested with your website. Some examples Facebook might be looking at that creates a better user experience is Mobile device friendly, Page Security, Page Speed, Accessibility, Sitemap for users and well formed static links. You can check how to improve your website here. Okay so how do you improve your website to make Fa

May122017 by Jens WirdeniusNo Comments

Why your Business Should be Active on Instagram (Infographic)

Why your Business Should be Active on Instagram (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); Is Instagram a part of your brand's social media marketing strategy? If not, you might be missing out on some golden opportunities. Now, before I'm going to let the statistics speak for themselves, i thought I'd introduce you to some thoughts on why your business needs to be active on Instagram (if you aren't already). Instagram is a cost-effective tool of reaching your targeted audience. With the help of Instagram, you have the possibility of reaching millions of users within seconds. Now, most businesses don't but if you reach a few thousands or even a few hundred, you might be able to leave a long-lasting impact. The great thing with Instagra...

May52017 by Jens WirdeniusNo Comments

Reasons you Should Answer Every Complaint you Receive on Social Media

Reasons you Should Answer Every Complaint you Receive on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Handling criticism and complaints is difficult. All too often, we see companies that have gotten the whole customer support thing all wrong when it comes to handling with complaints. Either they aren't answering at all and just ignoring the fact that they have an unsatisfied customer. Or they are going into defense mode, making them look bad. It's more important than ever to respond to customer complaints on social media than on email and other platforms where the customer can get a hold of you. This is because when customers complain, they often put the complaint in the comment section of your published content, leaving it out for the whole wor...

May42017 by Jens WirdeniusNo Comments

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing

Can Video Marketing Gain you More Customers? (adsbygoogle = window.adsbygoogle || []).push({}); Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it? In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends". Here's an overlook on how the ROI of video marketing is changing, from MarketingLand. According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%! So by the stats of

May42017 by Jens WirdeniusNo Comments

4 Smart Tricks for a Successful Social Media Marketing

4 Smart Tricks for a Successful Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); The use of social media for marketing purposes among brands have exploded in popularity over the last couple of years. And now, it is one of the most powerful and effective ways to generate traffic, drive sales, build brand awareness and gain trust. The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey) and 61% of startups use social media for marketing. (TNW News). With that said, there's no reason why you shouldn't focus on social media as a marketing source and most importantly, use these 4 Smart Tricks for a Successful Social Media Marketing. Let's get sta

May32017 by Jens WirdeniusNo Comments

6 Essential Tips to Help you Kick-start Your Social Media Marketing

6 Essential Tips to Help you Kick-start Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); If you are new to social media, it's important that you kick-start your presence in the right way so you get the best results possible in the long run. If you are completely new to social media marketing, the chances are probably that you don't know much about it. In this article, I'll be breaking down the most essential things you need to know to kick-start your social media marketing. I will also supply you with some helpful tools that can help you make your social media presence more successful. Let's get started. 1. Create a comprehensive profile This is important no matter what social media platform you choose to use because the same principle goes

Apr292017 by Jens WirdeniusNo Comments

How To Maximize Your Sales From Instagram

How To Maximize Your Sales From Instagram (adsbygoogle = window.adsbygoogle || []).push({}); Instagram has become a very popular platform among brands to increase sales. In 2015, 32.3% of US companies with 100 employees or more will use Instagram for marketing activities. That number will jump to 48.8% in 2016. By 2017, 70.7% of US companies will use Instagram for marketing. In this article, I'll therefore provide you with tips on how you can maximize your sales from Instagram. 1. Create videos. Make videos of your products. Videos tend to rank a lot better than photos, so this is simply a good way to have bigger reach and leave a bigger impact. 2. Arrange campaigns Organize campaigns where your customers need to post photos with your products. Reward them with...

Apr282017 by Jens WirdeniusNo Comments

How to Spend Your Social Media Marketing Budget to Generate Results

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about

Apr272017 by Jens WirdeniusNo Comments

Search Marketing or Social Media – Which is the Best? (Infographic)

Search Marketing or Social Media - Which is the Best? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses. In today's marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on. The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together. To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social

Apr272017 by Jens WirdeniusNo Comments

Important Statistics To know For a Successful Social Media Marketing (Infographic)

Important Statistics To know For a Successful Social Media Marketing (Infographic) To be able to generate great results with social media marketing, there are some things you need to know. It's also important that you know what your competitors are doing and if they're using social media as a marketing source because if they don't, you might be able to leverage social media to your advantage. However, if they do, you need to know what they're doing, how they're doing it and what you can do to become better than them. Before you begin with your social media marketing, it's important that you know your objective. Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be ...

Apr252017 by Jens WirdeniusNo Comments

Which is Best? Email Marketing or Social Media Marketing? (Infographic)

Business, Online Marketing, Social Media, Social Media Marketing

Which is Best? Email Marketing or Social Media Marketing? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); This is a question that is asked time and time over by marketers so today, I thought I'd share this infographic with you that presents the answer to that question in a fun and informative way. Now, while many marketers are expecting email marketing to slowly die out, email marketing is able to generate some pretty good marketing results and ROI. While email marketing is generating great results, there is no doubt that there will be a day when it isn't as effective and social media marketing will dominate between the two. However, as of today, that day isn't here just yet, opposite of what some marketers believe. There is a trend going on in the m...

Apr252017 by Jens WirdeniusNo Comments

8 Common Social Media Marketing Mistakes to Avoid (Infographic)