Social Media Marketing

Why You Don’t Need to Pay a Dollar For Social Media Marketing

Why You Don’t Need to Pay a Dollar For Social Media Marketing

Social Media Marketing
Why You Don't Need to Pay a Dollar For Social Media MarketingWith social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate?Right?Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad.Look at this visual from Search Engine Land explaining the principle:The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...
3 Potential Social Media Marketing Threats To Identify Before They Appear

3 Potential Social Media Marketing Threats To Identify Before They Appear

Social Media Marketing
3 Potential Social Media Marketing Threats To Identify Before They AppearSocial media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel.And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is.Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...
How to Tell if Your Social Media Strategy Is Working

How to Tell if Your Social Media Strategy Is Working

How-To, Social Media Marketing
How to Tell if Your Social Media Strategy Is WorkingYou've created your social media strategy, you've put your strategies into action.Now what?Do you just wait for the results to start rolling in? Or even more correctly, how to do you know when and if you generate any results from your social media efforts?Social media has gone from being a fad to become something that almost every brand is using. In fact, according to a study by eMarketer, 88% of Companies are Using Social Media for Marketing.But there's still one big challenge that is scaring people away from social media, and that is the fact that it’s extremely difficult to accurately measure the results of social media, and therefore also your return on investment, or ROI.There's no doubt that social media is,
Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Marketing
Social Media Strategies Top Brands Are Using And What You Can Learn From ThemWhen looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in.For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well.If you aren't yet using social media, now is the time.In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...
How to Take Advantage of the Power of Emojis in Social Media Marketing

How to Take Advantage of the Power of Emojis in Social Media Marketing

How-To, Social Media Marketing
How to Take Advantage of the Power of Emojis in Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Emojis is a powerful thing. It's a universal language that every single person understands. 92% of the online population is using them, and if you look at the evolution of how people are using them, and how often, their popularity has skyrocketed over the years.Factoring in that so many people are using them, it makes sense for marketers to join in on the fun. Emojis enables you to speak the exact language your target audience speaks, and they will also help make your posts a lot more noticeable. In addition to that, emojis also add a personal touch and a sense of humor and modernity to your brand.In this article, I'll help you get started with e...
6 Clever Ways To Make Social Media Marketing Less Stressful

6 Clever Ways To Make Social Media Marketing Less Stressful

Social Media Marketing
6 Clever Ways To Make Social Media Marketing Less Stressful(adsbygoogle = window.adsbygoogle || []).push({});Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow.You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling.With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...
Every Single Social Media Metric You Need to Keep Track of (and how to)

Every Single Social Media Metric You Need to Keep Track of (and how to)

Social Media Marketing
Every Single Social Media Metric You Need to Keep Track of (and how to)(adsbygoogle = window.adsbygoogle || []).push({});Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well.When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...
What is StoryTelling and Why You Need to Use it in Social Media Marketing

What is StoryTelling and Why You Need to Use it in Social Media Marketing

Social Media Marketing
What is StoryTelling and Why You Need to Use it in Social Media MarketingStorytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them.Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey.In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...
Words and Phrases You Need To Stop Using in Your Social Media Marketing

Words and Phrases You Need To Stop Using in Your Social Media Marketing

Social Media Marketing
Words and Phrases You Need To Stop Using in Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media is a quickly evolving landscape.New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary.The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in.In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...
4 Ways to Promote your business on social media for Explosive Growth

4 Ways to Promote your business on social media for Explosive Growth

Social Media Marketing
4 Ways to Promote your business on social media for Explosive Growth(adsbygoogle = window.adsbygoogle || []).push({});Want to market your business?Not sure what actions to take for optimal growth and results?Everyone is talking about the results social media can generate.And it's partly bad and partly good.The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested.Am I saying you can't achieve those results?Absolutely not!You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait.But as you probably know, that is not the case....
7 Essential Tactics to Grow Your Business With Social Media

7 Essential Tactics to Grow Your Business With Social Media

Social Media Marketing
7 Essential Tactics to Grow Your Business With Social Media(adsbygoogle = window.adsbygoogle || []).push({});When you use social media for your business, there are a ton of rules you must follow.At least if you want great results.Those rules can be divided into helpful tactics, and essential tactics.Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience.Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals.One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...
5 Tips to Grow Your Business Using Social Media

5 Tips to Grow Your Business Using Social Media

Social Media Marketing
5 Tips to Grow Your Business Using Social Media(adsbygoogle = window.adsbygoogle || []).push({});Social media is a powerful tool.Have you lost interest yet?We hear that expression all the time!"Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on...But what does that really mean?And more importantly, how can you actually use social media to grow your business?We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting.In this article, I'm listing...
How to Future Proof Your Social Media Marketing Strategy For 2018

How to Future Proof Your Social Media Marketing Strategy For 2018

How-To, Social Media Marketing
How to Future Proof Your Social Media Marketing Strategy For 2018(adsbygoogle = window.adsbygoogle || []).push({});Nothing lasts forever.In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press.Social media is extremely quickly evolving, and if you aren't on top of the latest trends and tactics, you'll be out quicker than you came.In fact, social media is so quickly evolving, that in order to remain relevant, you need to update your social media strategy on a regular basis.As a business, you can't afford to risk it all on something that might be completely out of date tomorrow.Predicting the future is hard, especially in this fast-paced tech savvy world we live in. No matt...
4 Hacks to Convert Social Media Engagement Into Real Sales

4 Hacks to Convert Social Media Engagement Into Real Sales

Social Media Marketing
4 Hacks to Convert Social Media Engagement Into Real Sales(adsbygoogle = window.adsbygoogle || []).push({});You have the followers, you have the engagement.Now what?The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more.Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales.Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media.In this article, I'll be listing 4 ways you ca...
5 Must Do’s of Instagram to Succeed as a Business

5 Must Do’s of Instagram to Succeed as a Business

Instagram, Social Media Marketing
5 Must Do's of Instagram to Succeed as a Business(adsbygoogle = window.adsbygoogle || []).push({});Social media is a tremendously powerful marketing tool.Are you convinced that you need to use it yet?No? That's what I thought.Luckily, I have statistics to back it up.Six in ten online adults have Instagram accounts. What's more, 15 million registered businesses using Instagram business profiles.Did you also know that in March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad?Those are pretty powerful statistics alone.Now, most of you probably already have an Instagram account for your business but are looking to improve the results from i
4 Reasons You Need Humor in Your Social Media Marketing

4 Reasons You Need Humor in Your Social Media Marketing

Social Media Marketing
4 Reasons You Need Humor in Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Something that most brands aren't using in their marketing is humour.Some brands don't know they can use it.Others motivate their choice of not using it with the explanation that they're too conservative for it to work.The truth is that no matter what type of business you are, humour works.Why?Because humans love to laugh!No matter if it's Dorothy, 95 years old, or your conservative boss.Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand.Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained.Give...
4 Things Large Brands Can Teach Us about Social Media Marketing

4 Things Large Brands Can Teach Us about Social Media Marketing

Social Media Marketing
4 Things Large Brands Can Teach Us about Social Media MarketingWhen you compare yourself to the world-leading brands, don't you feel hopeless?They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people.Resources that most brands don't have.There's no way in hell we can replicate their marketing results!But one thing we cannot forget is that these companies also started from the ground up at one point. Without millions to spend on ads.They didn't have millions lying around  at their disposal.Sure, their marketing spend might have increased dramatically since starting out, however, there are principles in marketing that are true no matter if you have $2,000 or $2,000,000 to spend.In big brands' social med
How To Implement Video in Your Social Media Marketing Strategy

How To Implement Video in Your Social Media Marketing Strategy

How-To, Social Media Marketing
How To Implement Video in Your Social Media Marketing Strategy(adsbygoogle = window.adsbygoogle || []).push({});Video is one of the most powerful forms of content you can put out on social media.90% of the information transmitted to the brain is visual. What's more, visuals are processed 60,000 times faster in the brain than text.What about a video which has been shot with 60 frames per seconds?Inevitably, it will be a completely different story as opposed to sharing a single photo on your social media.Or even just plain text.In this article, we're looking deeper into the world of video content and how you can implement it into your social media strategy. Why use video in social media marketing? The statistics speak clearly about video content and it...
7 Common Social media Marketing Mistakes (And How to Fix Them)

7 Common Social media Marketing Mistakes (And How to Fix Them)

Social Media Marketing
7 Common Social media Marketing Mistakes (And How to Fix Them)(adsbygoogle = window.adsbygoogle || []).push({});Social media is a powerful marketing tool.It's so powerful that I don't need to introduce its benefits, because everyone already knows about them.Unfortunately though, you will make mistakes. And those mistakes will be costly for your brand.Fortunately, preventing them from happening is easy, and most of the time, it's as simple as being aware of the mistakes you are making.In this article, we're looking at 5 Common Social media Marketing Mistakes (And How to Fix Them) 1. Not responding to comments Every time I see brands on social media who aren't responding to their audience's comments, I drop a tear, because I know that they're missing out o
30 Instagram Tips That Will Boost Your Instagram Marketing (True and Tested)

30 Instagram Tips That Will Boost Your Instagram Marketing (True and Tested)

Instagram, Social Media Marketing
30 Instagram Tips That Will Boost Your Instagram Marketing (True and Tested)(adsbygoogle = window.adsbygoogle || []).push({});Are you looking to boost your Instagram marketing results, grow your followers, increase engagement, and strengthen your presence on the platform?Good.Then you're in the right place.Instagram is a tremendously powerful marketing source, but its true powers can only be seen when you have a strong strategy and make all the right actions. In this article, I'll, therefore, present you with 3o true and tested Instagram Tips That Will Boost Your Instagram Marketing. All of which are true and tested personally by me, and have helped me grow 600K followers on the platform.Let's dig right in! 1. Always use hashtags It feels like this point i...
5 Things Business Owners Need to Know About Social Media Marketing

5 Things Business Owners Need to Know About Social Media Marketing

Social Media Marketing
5 Things Business Owners Need to Know About Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media has an immense marketing power for businesses, but to take advantage of that power, it's important to know just how to use the tool. In worst cases, using social media the wrong way can have negative effects on your business - but as long as you are aware of the do's and the dont's you can be calm.That social media has a lot of marketing power isn't exactly a secret, but to those who are still hesitant, here are some statistics: In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 per cent in 2014. 51% of smartphone users have discovered a new company or product when conducting a search on the
How To Dramatically Improve Your Social Media Results in 5 Simple Steps

How To Dramatically Improve Your Social Media Results in 5 Simple Steps

How-To, Social Media Marketing
How To Dramatically Improve Your Social Media Results in 5 Simple Steps (adsbygoogle = window.adsbygoogle || []).push({});In order to improve your results, in the long run, it's not enough to simply bump up your ad budget - even though that can be helpful short term.To improve your results quickly - and get them to stay there, you need to make some tweaks and changes to your current social media strategy, and to achieve results, there are some key pointers you need to know about- and follow:Always provide value Provide more than you promote. (80/20 rule should be followed) Engage and listen to your audience1. Post at least once a day (and find the ultimate number of posts) No matter which social media expert you ask, you need to post somethin...
Generate More Sales on Social Media Using These 5 Tricks

Generate More Sales on Social Media Using These 5 Tricks

Social Media Marketing
Generate More Sales on Social Media Using These 5 Tricks(adsbygoogle = window.adsbygoogle || []).push({});Are your social media efforts generating any sales?In the hunt of the tricks that can help you do so?You're in the right spot.Social media has the power of generating quite remarkable results in terms of sales.In fact, a study found that 78.6% of sales people who are using social media to sell out performed those who weren’t using social media.That's not all.When talking about exceeding sales quota by more than 10%, social media users were 23% more successful than their non-social media peers.What's more is that over 40% of correspondents said they’ve closed between two and five deals as a result of social media.Quite impressive.
5 Powerful Tips To Dominate Instagram Marketing

5 Powerful Tips To Dominate Instagram Marketing

Instagram, Social Media Marketing
5 Powerful Tips To Dominate Instagram Marketing(adsbygoogle = window.adsbygoogle || []).push({});Instagram is a tremendous tool for marketing. But only if you know how to use it correctly. Anyone can set up an Instagram account and soon after get some results from it, but only those who fine-tune their strategy and use it in the best way possible will be able to reach their true potential.Before we begin, let's look at some statistics to learn just how powerful Instagram really is.Instagram currently boasts over 700 million active users. Now, obviously, you won't be able to reach all of them, but seeing that Instagram have so many users, you'll most likely be able to find individuals in your target audience on the platform.More than 80 million photos are being...
How To Post on Social Media to Make Sales

How To Post on Social Media to Make Sales

How-To, Social Media Marketing
How To Post on Social Media to Make Sales(adsbygoogle = window.adsbygoogle || []).push({});Getting sales on social media is like making a cake. Without the proper ingredients, you won't have a cake - or in this case a sale.Thankfully, social media has the power to create all those important ingredients as long as you know how to use it correctly.If you don't know the recipe, it's quite simple, but we'll go more into detail later on in this article.However, the two key ingredients are trust and credibility.If nobody trust you, and you come off as not trustworthy on social media, there's a big chance you are scaring away all potential customers.In this article, we'll be teaching you How To Post on Social Media to Make Sales by getting more interest and e
Top 5 Do’s and Don’ts For a Successful Social Media Marketing

Top 5 Do’s and Don’ts For a Successful Social Media Marketing

Social Media Marketing
Top 5 Do's and Don'ts For a Successful Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Marketers' and brands' main objectives with social media is to build strong relationships with their target audience, while also building trust, credibility, and reputation. All of these things ultimately lead to increased sales.But to do so, brands need to share high-quality posts, that are relevant to their niche - consistently. When using social media for marketing, there are a lot of things to think about. For example how you should engage with your audience. There are also other things you need to know about, for example, things that you shouldn't do - more specifically avoid, for a successful social media marketing campaign. These can be common, small m...
Facebook or Instagram: Which Platform is Best For Marketing?

Facebook or Instagram: Which Platform is Best For Marketing?

Facebook, Instagram, Social Media Marketing
Facebook or Instagram: Which Platform is Best For Marketing?(adsbygoogle = window.adsbygoogle || []).push({});Social media has become the hub of attention. Every day, people spend countless of hours on social media, and that makes it a great place to gain attention and impact your audience on. However, a common question is what kind of social media platforms you should choose. And because Facebook and Instagram are two of the top social media platforms, it's obvious that people will wonder which of them is the best, so they can choose one of them.And although Facebook now owns Instagram, they are still quite different and should not be treated equally. And they should definitely not be approached with the same marketing strategy. And although Facebook now owns Instagram, they ...
Simple and Quick Tips to Improve Your Social Media Strategy

Simple and Quick Tips to Improve Your Social Media Strategy

Social Media Marketing
Simple and Quick Tips to Improve Your Social Media Strategy(adsbygoogle = window.adsbygoogle || []).push({});Do you want to improve your social media game and get more likes, shares and better results?In this article, we'll present you with 6 Simple and Quick Tips to Improve Your Social Media Strategy, so you can get much better results with very little effort and small tweaks in the way you use social media. Simple and Quick Tips to Improve Your Social Media Strategy Instagram Studies have found that texture-heavy images are 79% more popular than regular images on Instagram, so if you want to increase your engagement, focus on posting content with texture as they tend to generate better results.Also, if you're looking to increase your likes on your posts, chan
12 Powerful Social Media Marketing Tips For Businesses

12 Powerful Social Media Marketing Tips For Businesses

Social Media Marketing
12 Powerful Social Media Marketing Tips For Businesses(adsbygoogle = window.adsbygoogle || []).push({});Social media has a ton of marketing power and can help you achieve many different kinds of marketing goals. By using social media with a strong strategy, you can increase your website traffic and build your brand in a positive light so that people will trust it and become a customer.In this article, we'll give you 12 Powerful Social Media Marketing Tips For Businesses that will help you achieve all of the things mentioned above, plus increasing your engagement and followers on social media. We'll also give you some bonus tips and tricks that will help you in your social media marketing.Let's get started 12 Powerful Social Media Marketing Tips For Businesses 1.
What Are Some Of The Advantages of Social Media Marketing?

What Are Some Of The Advantages of Social Media Marketing?

Social Media Marketing
What Are Some Of The Advantages of Social Media Marketing?(adsbygoogle = window.adsbygoogle || []).push({});If you didn't know, social media has an immense marketing power, and I could present you with statistics all day long to prove my point.But that's not what I'm going to do.It's easy to say that "something is great" for marketing, but exactly what is is that is great? Why is social media so good when it comes to marketing, and what can it do for you?In this article, we'll present you 4 things that social media marketing will help you with. What Are Some Of The Advantages of Social Media Marketing? 1) Increase Website Traffic Social media has the power to draw a lot of traffic to your website. And in many cases, a website visit is the first step to gett...
3 Essential Tips For a Successful Social Media Marketing

3 Essential Tips For a Successful Social Media Marketing

Social Media Marketing
3 Essential Tips For a Successful Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});The Social media marketing revolution has begun. And when you think about it, it's nothing strange about it at all. No matter where you go, you can see people looking at their smartphones, and most likely use some type of social media.This means that right now, a transition is happening. People's attention is moving from television, radio, billboards etc. to social media. In fact, TV Advertising Spend Will Be Surpassed By The $77 Million Of Digital Ad Spend In 2017.That's not all...MTV's Viewership Has Declined Over 60% Since 2011.And these are not made up numbers, this is the reality. Brands want to be seen in places where people's attention is, and r
Improve your conversion rates with these 5 Surefire Social media marketing tactics

Improve your conversion rates with these 5 Surefire Social media marketing tactics

Social Media Marketing
Improve your conversion rates with these 5 Surefire Social media marketing tactics(adsbygoogle = window.adsbygoogle || []).push({});Social media is a very powerful marketing tool. It can help increase brand awareness, build your brand image and reach your target audience.But how do you go from having people as social media followers to having them as clients?By having a well-structured social media marketing strategy and performing actions that help increase your conversion rates, you can do just that.Improve your conversion rates with these 5 Surefire Social media marketing tactics. 1. Engage with your audience Engaging with your audience is key for building trust. And if your audience doesn't trust you, they won't buy from you either.After all, it's ca...
How To Make Your Instagram Followers Buy From You

How To Make Your Instagram Followers Buy From You

Instagram, Social Media Marketing
How To Make Your Instagram Followers Buy From You(adsbygoogle = window.adsbygoogle || []).push({});Social media, in general, has a ton of conversion power and no matter where we go on social media, it seems like everyone is selling something. But are these people actually making any sales or is it just an attempt without any success?Fortunately for you, if you're looking to get sales through social media, you have the stats to rely on. A study made by Locowise found that 75 percent of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.When talking only about Instagram, it's often seen as a bit more trickier for sales, even though it is one of the brands' favorite platform for marketing. The main reason to this i
Most Effective Ways To Market Your Business On Social Media

Most Effective Ways To Market Your Business On Social Media

Social Media Marketing
Most Effective Ways To Market Your Business On Social Media(adsbygoogle = window.adsbygoogle || []).push({});Social media has a ton of marketing power - if you know how to use it properly. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. In addition, more than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.These are statistics that you should think about a lot - especially if you're not using social media as a marketing tool for your business.Without a strategy of how social media is going to help you market your business, however, you probably won't find much success on there.B
Top 8 Reasons You Can’t Afford To Ignore Social Media Marketing

Top 8 Reasons You Can’t Afford To Ignore Social Media Marketing

Social Media Marketing
Top 8 Reasons You Can't Afford To Ignore Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media is growing uncontrollably. In fact, 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.  That's not all. Brands are also realizing the beauty of social media, however, with a slightly different approach. There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook.This just shows how big of a part of the businesses who are using social media in marketing purposes knows the importance of using it as a marketing tool.If you are one of those who belive social media marketing is just a trend that will die out soon and refuse to put
The Power of Social Media Marketing Explained

The Power of Social Media Marketing Explained

Social Media Marketing
The Power of Social Media Marketing Explained(adsbygoogle = window.adsbygoogle || []).push({});Social media has an extreme marketing power when it comes to influencing people to action. unfortunately, some marketers aren't realizing the marketing power social media has and ignores it.Social media - when used strategically and correctly, is the most powerful form of marketing and can generate fantastic results over time, however, it's important to know these results aren't something that will come over night. How can you actually use this? To use social media, you don't need much. Just internet and a device where you can run the social media applications on, but that's just a small part. The important part of taking advantage of the marketing power social media has i
5 Simple Ways to Boost Your Social Media Marketing

5 Simple Ways to Boost Your Social Media Marketing

Social Media Marketing
5 Simple Ways to Boost Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Unless you've been living under a rock for the last couple of years, you'll know the importance of social media, and most importantly, the importance of using social media as a marketing tool.Social media marketing is a tough nut to crack, but with constant small improvements and consistent work, you can master it- sooner than you might think.If you've got started with your social media marketing, always looking to improve is the recipe for success. But what small changes can you make to your strategy that will make huge differences in how your campaigns perform? In this article, we'll present you with 5 small yet effective changes you can make to your overall socia...
Top 5 Ways To Market Your Business Using Social Media

Top 5 Ways To Market Your Business Using Social Media

Online Marketing, Social Media Marketing
Top 5 Ways To Market Your Business Using Social Media(adsbygoogle = window.adsbygoogle || []).push({});The most important aspect of social media marketing is understanding your audience dynamics. Generating a sense of need for the product is one of the most effective ways to market your product/ service on social media.y sourcing fresh and relevant content you can attract your target audience.By sourcing fresh and relevant content you can attract your target audience. It is also important to keep in mind that the average social media user doesn’t devote more than a few seconds to a post - which is why call to actions are necessary, as well as appealing and eye-catching content.In this article, we'll be providing you with the Top 5 Ways To Market Your Business Using
How to Reach Your Target Audience on Instagram

How to Reach Your Target Audience on Instagram

How-To, Instagram, Social Media Marketing
How to Reach Your Target Audience on Instagram(adsbygoogle = window.adsbygoogle || []).push({});Finding and reaching your target audience is a difficult challenge, no matter where on social media you are and what platforms you are using. With these simple and smart tricks, you can find your target audience and then engage with them to get the best possible results.A misconception on social media is that the more people you reach, the better. This usually not the case. By targeting your target audience, you’ll get better marketing results because those you’re reaching are interested in what you have to offer.That means a higher ROI of your efforts on Instagram.The challenge is just knowing where and how to find your target audience and that's what we'll be teachi
How To Create Effective Facebook Ads

How To Create Effective Facebook Ads

Facebook, Social Media Marketing
How To Create Effective Facebook Ads On May 10th Facebook announced a new update that they will start limiting ads that link out to low quality website experiences. Facebook described what characteristics they will look for in a webpage to determine the quality of the website, it sounded like SEO they will look at.SEO isn´t all just about optimizing your website to be indexed by search engines. It´s also about making a better user experience that keep people more interested with your website. Some examples Facebook might be looking at that creates a better user experience is Mobile device friendly, Page Security, Page Speed, Accessibility, Sitemap for users and well formed static links. You can check how to improve your website here. Okay so how do you improve your website to make Fa
Why your Business Should be Active on Instagram (Infographic)

Why your Business Should be Active on Instagram (Infographic)

Instagram, Social Media Marketing
Why your Business Should be Active on Instagram (Infographic)(adsbygoogle = window.adsbygoogle || []).push({});Is Instagram a part of your brand's social media marketing strategy?If not, you might be missing out on some golden opportunities.Now, before I'm going to let the statistics speak for themselves, i thought I'd introduce you to some thoughts on why your business needs to be active on Instagram (if you aren't already).Instagram is a cost-effective tool of reaching your targeted audience.With the help of Instagram, you have the possibility of reaching millions of users within seconds.Now, most businesses don't but if you reach a few thousands or even a few hundred, you might be able to leave a long-lasting impact.The great thing with Instagra...
Can Video Marketing Gain you More Customers?

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing
Can Video Marketing Gain you More Customers?(adsbygoogle = window.adsbygoogle || []).push({});Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it?In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends".Here's an overlook on how the ROI of video marketing is changing, from MarketingLand.According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%!So by the stats of
4 Smart Tricks for a Successful Social Media Marketing

4 Smart Tricks for a Successful Social Media Marketing

Instagram, Social Media Marketing
4 Smart Tricks for a Successful Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});The use of social media for marketing purposes among brands have exploded in popularity over the last couple of years. And now, it is one of the most powerful and effective ways to generate traffic, drive sales, build brand awareness and gain trust.The share of marketing budgets spent on social media is expected to more than double over the next five years, from 11% today to 24% by 2020. (The CMO Survey)  and 61% of startups use social media for marketing. (TNW News).With that said, there's no reason why you shouldn't focus on social media as a marketing source and most importantly, use these 4 Smart Tricks for a Successful Social Media Marketing.Let's get sta
How To Maximize Your Sales From Instagram

How To Maximize Your Sales From Instagram

Instagram, Social Media Marketing
How To Maximize Your Sales From Instagram(adsbygoogle = window.adsbygoogle || []).push({});Instagram has become a very popular platform among brands to increase sales. In 2015, 32.3% of US companies with 100 employees or more will use Instagram for marketing activities. That number will jump to 48.8% in 2016. By 2017, 70.7% of US companies will use Instagram for marketing.In this article, I'll therefore provide you with tips on how you can maximize your sales from Instagram.1. Create videos. Make videos of your products. Videos tend to rank a lot better than photos, so this is simply a good way to have bigger reach and leave a bigger impact.2. Arrange campaignsOrganize campaigns where your customers need to post photos with your products. Reward them with...
5 Surefire Ways to Improve Your Facebook Marketing

5 Surefire Ways to Improve Your Facebook Marketing

Facebook, Social Media Marketing
5 Surefire Ways to Improve Your Facebook Marketing(adsbygoogle = window.adsbygoogle || []).push({});Are you putting your efforts into Facebook marketing but don't get the results you were hoping for?A lot of people struggle with this so it might feel good to hear that you're not alone.You might be even more happy to hear that there are tips and tricks that you can use in order to get momentum in your Facebook marketing and finally achieve the results you've always wanted.With these 5 Surefire Ways to Improve Your Facebook Marketing, you can do just that. 1. Get to know your target audience It is impossible to get good results from Facebook if you don't know who you are going to target.Getting to know your target audience is an effective way to learn how
How to Market a Product to Attract Media Attention

How to Market a Product to Attract Media Attention

How-To, Online Marketing, Social Media Marketing
How to Market a Product to Attract Media Attention(adsbygoogle = window.adsbygoogle || []).push({});Getting media buzz can help generate huge results and if you succeed with creating a marketing campaign that is worth spreading on media, you can get great results. But how do you do just that? The big thing radio/TV stations (which will be our main media sources in this article) discuss when it comes to featuring products/businesses is, “What’s in it for the viewer?” You need to prove that you have something that benefits a large number of their television viewers. When you write your press release, make it sound like you not only have something beneficial to people but you can also share knowledge and information beneficial to viewers. Television stations don’t want to pu
How Can I learn Marketing on Snapchat?

How Can I learn Marketing on Snapchat?

Snapchat, Social Media Marketing
(adsbygoogle = window.adsbygoogle || []).push({});How Can I learn Marketing on Snapchat? One of the most important factors in setting up and running a Snapchat account is cultivating a fanbase. There are several different ways to grow your following. Within the app, each account has a unique snapcode that makes it easy for people to start following. Screenshot your snapcode and add it to your current social media accounts to cross promote. You can even change your profile picture to the snapcode so that people don’t have to go searching for it in your feed or bio. But How Can I learn Marketing on Snapchat?, in this article you´ll   learn just that.Some tips and answers to:Run Facebook ads of your "Snapcode" and ask people to add you on Snapchat. Facebook ads allow
How Do You Improve Your Instagram Marketing Performance?

How Do You Improve Your Instagram Marketing Performance?

Instagram, Social Media Marketing
(adsbygoogle = window.adsbygoogle || []).push({});How Do You Improve Your Instagram Marketing Performance?Instagram marketing has shown to be very effective, especially if done right. Instagram is a fast growing platform and businesses are eager to establish a presence and encourage engagement on the network. But How Do You Improve Your Instagram Marketing Performance? That´s what we will be teaching you in this article. One can simply improve their Instagram Marketing Performance by improving their Instagram Marketing strategy and that might seem easier than it actually is. Utilize hashtags. Look out for that's trending in your industry, and tag your posts accordingly. Users following these hashtags are likely to want to see your content, and will further increase your v
How Can I Learn Marketing on Snapchat?

How Can I Learn Marketing on Snapchat?

Snapchat, Social Media Marketing
How Can I Learn Marketing on Snapchat?(adsbygoogle = window.adsbygoogle || []).push({});Snapchat is an excellent weapon for any brand's marketing campaign. Not only is its number of users increasing every day, but the app reaches a highly desirable target demographic: millennials. There are plenty of ways to effectively market using Snapchat, but here are just a few ideas:Promote live events Showcase new products and service Share niche-focused tips Engage the audience Host contests Communicate and connect with the audience Offer special deals/coupons (on Snapchat only!) Build up new or existing following (Snapcodes are an excellent tool for this) Share a story (the story of your brand, of a customer, of someone in your niche market, etc.) ...
How to use Twitter for Marketing

How to use Twitter for Marketing

How-To, Social Media Marketing, Twitter
How to use Twitter for Marketing (adsbygoogle = window.adsbygoogle || []).push({});Twitter is a great platform for marketers to promote their business and connect with the target audience. You need to make a nice twitter marketing strategy to build your networks and use this platform effectively for business marketing. Twitter is a great and effective marketing tool- if you use it correctly. This is why we thought it would be suitable to write an article where you can learn How to use Twitter for Marketing. To begin with, make sure that you use Twitter's Advanced Search. This tool will help you refine a search, permitting you to discover your rival's hashtags and clients. By utilizing the geo-location and keywords in Twitter Advanced Search, you can discover potential
Reasons Your Instagram Followers Aren’t Buying From You

Reasons Your Instagram Followers Aren’t Buying From You

Instagram, Social Media Marketing
Reasons Your Instagram Followers Aren't Buying From You(adsbygoogle = window.adsbygoogle || []).push({});Have you created an Instagram page with the plan to be able to promote products and sell them throughout your Instagram page but then realized it was harder than you thought? If so, you are doing some things wrong and by changing your strategy, you can turn followers into customers. These are the Reasons Your Instagram Followers Aren’t Buying From You. 1. You push your products too hard People hate when a sales person is too pushy when trying to sell something, and Instagram, in particular, is made for sharing fun, creative and engaging content. Think about what you post when trying to market your products.Are they fitting in that frame or are they annoying and pushy
Ways to Use Snapchat for Marketing

Ways to Use Snapchat for Marketing

Snapchat, Social Media Marketing
Ways to Use Snapchat for Marketing(adsbygoogle = window.adsbygoogle || []).push({});Snapchat is a great marketing tool to mainly the ages 16-30 range, though you will always find outliers.You should think of Snapchat as a one time video on demand platform to showcase short timely media at the user's convenience. The idea with Snapchat marketing is to bring inside information and inside looks to the followers. When you can decide on the purpose for your brand with Snapchat, then you can take help of this article that will list Ways to Use Snapchat for Marketing. There's main marketing tactics on Snapchat that you can use to grow good results from your Snapchat marketing campaign.Ways to Use Snapchat for Marketing1. Coupons or Giveaways A lot of businesses h...
Tips When Using Instagram And Facebook Ads

Tips When Using Instagram And Facebook Ads

Facebook, Instagram, Social Media Marketing
Tips When Using Instagram And Facebook Ads(adsbygoogle = window.adsbygoogle || []).push({});When using Facebook and Instagram ads, there are some things you should have in consideration. This is why we have written an article to give you some Tips When Using Instagram And Facebook Ads. At first try when using  ads on Facebook and Instagram, you should set your targeting relatively broad. This is so you can learn which target audience that works best for your ads. If you already know however, you should concentrate on your target audience directly. Otherwise, the test works like data for your learning. After that, you need to create creative material for your ads (especially for CPA type ads), try to make 4 - 5 ads, (visual and copy), then boost these ads together. What