Social Media Marketing

Want to learn more about social media marketing problems?In just a few years, social media marketing has gone from being something that brands didn’t or shouldn’t pay attention to, to now playing a central part of most brand’s digital marketing strategy.Social media was by some people described as a fad that would soon die out, but just like with internet, time proved them wrong.As marketers, we trade on one thing: people’s attention.The person and brand who has the most amount of attention win and this means that marketers need to ask themselves where people’s attention is.If you do, quite quickly you’ll say the internet, and social media, which is, by entrepreneur Gary Vaynerchuk referred to as the current state of the internet.If you look at the social media mark

When starting out with something new, it feels scary and intimidating.You’re eager to get to your goal, and you know that other people have done it before you.But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to.The exact same goes for social media.Where do I start?How do I succeed?How should I begin?These are only some of many questions that you, including everyone else, ask when you’re going take on a new area which you are completely unfamiliar with.But don’t freight. This is where your social media marketing plan comes in. When you know what you’re going to do, and how you’re going to do it, all of a sudden, succeeding with social media doesn’t seem so distant after all.Your social media marketing pl

7 SEO techniques you can employ in social media marketingWhen one clicks on serpbook.com, it is without a doubt that they want to see their site with high rankings. Today, the manner in which your brand interacts with its clients on social media platforms influences the way search engines rank your site. And as you know, the higher your rankings, the more traffic your site gets, and the higher the chances of increasing your ROI. What does this mean? It implies that social media marketing is an essential part of SEO. Consequently, you need to establish a presence on all social media platforms. It helps to increase brand awareness. However, having a social media presence will not guarantee your brand’s success. A proactive digital marketer knows the importance of integrating SEO

Not convinced about social media yet, but want to explore the reasons brands should use social media marketing?When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great".So instead, I thought that you might be after some more practical answers to ...

Do you have some social media marketing questions?It’s safe to say that social media has completely revolutionized our society.Or at the very least, the way we communicate.In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world.And as a marketer, you need to realize that you’re only trading on one thing: attention.Where your audience’s attention is, that’s where you should be.There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right?As people’s att

Want to learn how you can develop a social media branding strategy?More and more, we hear the term "branding" in the marketing landscape.Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience.Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding.But what does it really mean?And how do you do it?The marketing landscape is competitive.Everyone is fighting for their audience's attention, not to mention the tough competition on social media.Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...

15 Powerful Ways to Skyrocket Your Sales With Social Media MarketingSocial media has a great marketing power, and if used in the right way, it can drive you tons of sales.But that’s also the catch.Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to.In fact, that’s probably the reason you are here.You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you.When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article.Let's dig right in. 1. Use the platforms your audience is using the mos

How to Market Your Brand in the Saturated Landscape of Social MediaWhen using social media for marketing, you're essentially doing one thing: fighting to get people's attention.This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too!The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience.In theory, social media is just like all other marketing sources when it

Want to improve better results on social media?Are you constantly looking at your competitors and think about how you can outrun them?Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you.In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results.In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you.Think ...

14 Ways to Get Started With Social Media Marketing For Your Business TodayIn recent years, social media has become a more and more important part of businesses’ marketing strategies.From multi-billion dollar companies like Coca-Cola to small startup companiesThere’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it.What’s more, we have the social media statistics that back it up.Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true.It might have been something for the kids when it

67 Powerful Benefits Of Social Media Marketing For Your BusinessYou have probably heard how powerful and effective social media is for marketing a million times before. But why is that so?Simply saying "social media is great for marketing" doesn't tell us a lot, right?Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it.Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results.Sounds good?Then let's dig right in! 1.

Why You Don't Need to Pay a Dollar For Social Media MarketingWith social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate?Right?Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad.Look at this visual from Search Engine Land explaining the principle:The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...

3 Potential Social Media Marketing Threats To Identify Before They AppearSocial media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel.And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is.Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...

Social Media Strategies Top Brands Are Using And What You Can Learn From ThemWhen looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in.For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well.If you aren't yet using social media, now is the time.In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...

6 Clever Ways To Make Social Media Marketing Less Stressful(adsbygoogle = window.adsbygoogle || []).push({});Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow.You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling.With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...

Every Single Social Media Metric You Need to Keep Track of (and how to)(adsbygoogle = window.adsbygoogle || []).push({});Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well.When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...

What is StoryTelling and Why You Need to Use it in Social Media MarketingStorytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them.Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey.In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...

Words and Phrases You Need To Stop Using in Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media is a quickly evolving landscape.New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary.The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in.In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...

4 Ways to Promote your business on social media for Explosive Growth(adsbygoogle = window.adsbygoogle || []).push({});Want to market your business?Not sure what actions to take for optimal growth and results?Everyone is talking about the results social media can generate.And it's partly bad and partly good.The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested.Am I saying you can't achieve those results?Absolutely not!You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait.But as you probably know, that is not the case....

7 Essential Tactics to Grow Your Business With Social Media(adsbygoogle = window.adsbygoogle || []).push({});When you use social media for your business, there are a ton of rules you must follow.At least if you want great results.Those rules can be divided into helpful tactics, and essential tactics.Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience.Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals.One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...

5 Tips to Grow Your Business Using Social Media(adsbygoogle = window.adsbygoogle || []).push({});Social media is a powerful tool.Have you lost interest yet?We hear that expression all the time!"Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on...But what does that really mean?And more importantly, how can you actually use social media to grow your business?We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting.In this article, I'm listing...

4 Hacks to Convert Social Media Engagement Into Real Sales(adsbygoogle = window.adsbygoogle || []).push({});You have the followers, you have the engagement.Now what?The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more.Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales.Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media.In this article, I'll be listing 4 ways you ca...

4 Reasons You Need Humor in Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Something that most brands aren't using in their marketing is humour.Some brands don't know they can use it.Others motivate their choice of not using it with the explanation that they're too conservative for it to work.The truth is that no matter what type of business you are, humour works.Why?Because humans love to laugh!No matter if it's Dorothy, 95 years old, or your conservative boss.Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand.Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained.Give...

4 Things Large Brands Can Teach Us about Social Media MarketingWhen you compare yourself to the world-leading brands, don't you feel hopeless?They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people.Resources that most brands don't have.There's no way in hell we can replicate their marketing results!But one thing we cannot forget is that these companies also started from the ground up at one point. Without millions to spend on ads.They didn't have millions lying around  at their disposal.Sure, their marketing spend might have increased dramatically since starting out, however, there are principles in marketing that are true no matter if you have $2,000 or $2,000,000 to spend.In big brands' social med

7 Common Social media Marketing Mistakes (And How to Fix Them)(adsbygoogle = window.adsbygoogle || []).push({});Social media is a powerful marketing tool.It's so powerful that I don't need to introduce its benefits, because everyone already knows about them.Unfortunately though, you will make mistakes. And those mistakes will be costly for your brand.Fortunately, preventing them from happening is easy, and most of the time, it's as simple as being aware of the mistakes you are making.In this article, we're looking at 5 Common Social media Marketing Mistakes (And How to Fix Them) 1. Not responding to comments Every time I see brands on social media who aren't responding to their audience's comments, I drop a tear, because I know that they're missing out o

5 Things Business Owners Need to Know About Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media has an immense marketing power for businesses, but to take advantage of that power, it's important to know just how to use the tool. In worst cases, using social media the wrong way can have negative effects on your business - but as long as you are aware of the do's and the dont's you can be calm.That social media has a lot of marketing power isn't exactly a secret, but to those who are still hesitant, here are some statistics: In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 per cent in 2014. 51% of smartphone users have discovered a new company or product when conducting a search on the

Generate More Sales on Social Media Using These 5 Tricks(adsbygoogle = window.adsbygoogle || []).push({});Are your social media efforts generating any sales?In the hunt of the tricks that can help you do so?You're in the right spot.Social media has the power of generating quite remarkable results in terms of sales.In fact, a study found that 78.6% of sales people who are using social media to sell out performed those who weren’t using social media.That's not all.When talking about exceeding sales quota by more than 10%, social media users were 23% more successful than their non-social media peers.What's more is that over 40% of correspondents said they’ve closed between two and five deals as a result of social media.Quite impressive.

Top 5 Do's and Don'ts For a Successful Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Marketers' and brands' main objectives with social media is to build strong relationships with their target audience, while also building trust, credibility, and reputation. All of these things ultimately lead to increased sales.But to do so, brands need to share high-quality posts, that are relevant to their niche - consistently. When using social media for marketing, there are a lot of things to think about. For example how you should engage with your audience. There are also other things you need to know about, for example, things that you shouldn't do - more specifically avoid, for a successful social media marketing campaign. These can be common, small m...

Simple and Quick Tips to Improve Your Social Media Strategy(adsbygoogle = window.adsbygoogle || []).push({});Do you want to improve your social media game and get more likes, shares and better results?In this article, we'll present you with 6 Simple and Quick Tips to Improve Your Social Media Strategy, so you can get much better results with very little effort and small tweaks in the way you use social media. Simple and Quick Tips to Improve Your Social Media Strategy Instagram Studies have found that texture-heavy images are 79% more popular than regular images on Instagram, so if you want to increase your engagement, focus on posting content with texture as they tend to generate better results.Also, if you're looking to increase your likes on your posts, chan

12 Powerful Social Media Marketing Tips For Businesses(adsbygoogle = window.adsbygoogle || []).push({});Social media has a ton of marketing power and can help you achieve many different kinds of marketing goals. By using social media with a strong strategy, you can increase your website traffic and build your brand in a positive light so that people will trust it and become a customer.In this article, we'll give you 12 Powerful Social Media Marketing Tips For Businesses that will help you achieve all of the things mentioned above, plus increasing your engagement and followers on social media. We'll also give you some bonus tips and tricks that will help you in your social media marketing.Let's get started 12 Powerful Social Media Marketing Tips For Businesses 1.

What Are Some Of The Advantages of Social Media Marketing?(adsbygoogle = window.adsbygoogle || []).push({});If you didn't know, social media has an immense marketing power, and I could present you with statistics all day long to prove my point.But that's not what I'm going to do.It's easy to say that "something is great" for marketing, but exactly what is is that is great? Why is social media so good when it comes to marketing, and what can it do for you?In this article, we'll present you 4 things that social media marketing will help you with. What Are Some Of The Advantages of Social Media Marketing? 1) Increase Website Traffic Social media has the power to draw a lot of traffic to your website. And in many cases, a website visit is the first step to gett...

3 Essential Tips For a Successful Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});The Social media marketing revolution has begun. And when you think about it, it's nothing strange about it at all. No matter where you go, you can see people looking at their smartphones, and most likely use some type of social media.This means that right now, a transition is happening. People's attention is moving from television, radio, billboards etc. to social media. In fact, TV Advertising Spend Will Be Surpassed By The $77 Million Of Digital Ad Spend In 2017.That's not all...MTV's Viewership Has Declined Over 60% Since 2011.And these are not made up numbers, this is the reality. Brands want to be seen in places where people's attention is, and r

Improve your conversion rates with these 5 Surefire Social media marketing tactics(adsbygoogle = window.adsbygoogle || []).push({});Social media is a very powerful marketing tool. It can help increase brand awareness, build your brand image and reach your target audience.But how do you go from having people as social media followers to having them as clients?By having a well-structured social media marketing strategy and performing actions that help increase your conversion rates, you can do just that.Improve your conversion rates with these 5 Surefire Social media marketing tactics. 1. Engage with your audience Engaging with your audience is key for building trust. And if your audience doesn't trust you, they won't buy from you either.After all, it's ca...

Most Effective Ways To Market Your Business On Social Media(adsbygoogle = window.adsbygoogle || []).push({});Social media has a ton of marketing power - if you know how to use it properly. Almost 90 percent of marketers say their social marketing efforts have increased exposure for their business, and 75 percent say they’ve increased traffic. In addition, more than 50 percent of marketers who have been implementing social media marketing tactics for two years have reported improved sales.These are statistics that you should think about a lot - especially if you're not using social media as a marketing tool for your business.Without a strategy of how social media is going to help you market your business, however, you probably won't find much success on there.B

Top 8 Reasons You Can't Afford To Ignore Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media is growing uncontrollably. In fact, 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.  That's not all. Brands are also realizing the beauty of social media, however, with a slightly different approach. There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook.This just shows how big of a part of the businesses who are using social media in marketing purposes knows the importance of using it as a marketing tool.If you are one of those who belive social media marketing is just a trend that will die out soon and refuse to put

The Power of Social Media Marketing Explained(adsbygoogle = window.adsbygoogle || []).push({});Social media has an extreme marketing power when it comes to influencing people to action. unfortunately, some marketers aren't realizing the marketing power social media has and ignores it.Social media - when used strategically and correctly, is the most powerful form of marketing and can generate fantastic results over time, however, it's important to know these results aren't something that will come over night. How can you actually use this? To use social media, you don't need much. Just internet and a device where you can run the social media applications on, but that's just a small part. The important part of taking advantage of the marketing power social media has i

5 Simple Ways to Boost Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Unless you've been living under a rock for the last couple of years, you'll know the importance of social media, and most importantly, the importance of using social media as a marketing tool.Social media marketing is a tough nut to crack, but with constant small improvements and consistent work, you can master it- sooner than you might think.If you've got started with your social media marketing, always looking to improve is the recipe for success. But what small changes can you make to your strategy that will make huge differences in how your campaigns perform? In this article, we'll present you with 5 small yet effective changes you can make to your overall socia...