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Social Media Marketing

Utmost Social Media Marketing Tips for Educational Startups

Utmost Social Media Marketing Tips for Educational Startups

Social Media Marketing
With the advent and subsequent rise of social media platforms, businesses have access to more marketing channels than ever before. Whether you aim to provide a life-long learning platform for stay-at-home freelancers or an educational platform for professional teachers and tutors, social media marketing is a prospect worth looking into.  However, nailing down the right content marketing trends and production processes can be tricky, especially with the level of interactivity social media platforms enable. With that in mind, let’s take a look at several tips and guidelines which can help your educational startup reach more leads and convert them into followers and subscribers. Benefits of Social Media Marketing for Startups A new company is most likely to have a tighter budget when...
A Look at the Important Steps for Effective Social Media Marketing

A Look at the Important Steps for Effective Social Media Marketing

Social Media Marketing
Many businesses set up shop on the popular social media platforms without having any real idea of how to market their brand. It’s one of the most confusing things to do and something that takes plenty of time and effort to achieve. If you’re currently looking to populate your social media pages to give you a better chance of marketing your brand, have a look at some of the most important steps the professionals take to expose their businesses. Regular Engagement As with all online/offline businesses, your brand will already have been spoken about on the popular social media platforms. If you already have a presence online, it’s now time to take advantage of the discussions to put your business on the map. Because your potential customers are already talking about you, it gives you a ...
Why Savvy Graduates Are Finding Careers in Social Media Marketing

Why Savvy Graduates Are Finding Careers in Social Media Marketing

Social Media Marketing
As of 2018, there are about 3.3 billion social media users all over the world, making it the new marketing frontier. For young college graduates, this field presents unparalleled opportunity for growth, and may be one of the only industries that young people can completely control right at the start of their career. Since the internet and social media are so new to society, it makes sense that young adults are the most savvy users. There isn't much of an established hierarchy in the field, and entrepreneurial marketing students can make an immediate impact. Understanding the power that social media influencers have is one of the first steps to developing effective marketing campaigns online. Utilizing social media for marketing purposes can jumpstart a career in this budding and prom...
How Can You Display Instagram Pictures on WordPress Blog?

How Can You Display Instagram Pictures on WordPress Blog?

Instagram, Social Media Marketing
Over the years, beautiful and enticing photographs have been attracting a lot of traffic to the business website. This is why there is nothing better than displaying your pictures from your Instagram account on the WordPress blog that you have. Instagram has millions of active users who are constantly on the lookout for something interesting to be posted by the businesses that they adore. There are numerous benefits that you can reap if you integrate the Instagram account with the business website that you have on WordPress. Why should you display pictures on your WordPress website? Showing the Instagram pictures has a number of unique advantages for both the entrepreneurs as well as the bloggers. The first and most important thing is that it allows you to gain more traffic on your site,...
6 Checklist Items when Starting a Social Media Marketing Agency

6 Checklist Items when Starting a Social Media Marketing Agency

Social Media Marketing
The marketing world has been flipped upside down in the wake of the rise of social media. The days of spending thousands of dollars on newspaper ads and billboards seem to be behind us as more companies turn to Facebook, Instagram, and other social platforms to reach their target audiences. With this shift in marketing strategy comes a wealth of opportunity for entrepreneurs. Many business-savvy millennials have begun wading into the marketing world, knowing that their knowledge about social media provides them with greater earning potential. By tapping into their understanding of engagement, targeting, and sharing, they realize they may already have what it takes to begin their own social media marketing start-up. For those who prefer a flexible work schedule that doesn’t requir...
13 Dangerous Social Media Problems You Need to Know and Avoid

13 Dangerous Social Media Problems You Need to Know and Avoid

Social Media Marketing
Want to learn more about social media marketing problems? In just a few years, social media marketing has gone from being something that brands didn’t or shouldn’t pay attention to, to now playing a central part of most brand’s digital marketing strategy. Social media was by some people described as a fad that would soon die out, but just like with internet, time proved them wrong. As marketers, we trade on one thing: people’s attention. The person and brand who has the most amount of attention win and this means that marketers need to ask themselves where people’s attention is. If you do, quite quickly you’ll say the internet, and social media, which is, by entrepreneur Gary Vaynerchuk referred to as the current state of the internet. If you look at the social media mark...
How to Create a Social Media Marketing plan: a no-Bullshit Guide

How to Create a Social Media Marketing plan: a no-Bullshit Guide

Social Media Marketing
When starting out with something new, it feels scary and intimidating. You’re eager to get to your goal, and you know that other people have done it before you. But quite quickly, questions start popping up in your head, that you, as a beginner, have no answers to. The exact same goes for social media. Where do I start? How do I succeed? How should I begin? These are only some of many questions that you, including everyone else, ask when you’re going take on a new area which you are completely unfamiliar with. But don’t freight. This is where your social media marketing plan comes in. When you know what you’re going to do, and how you’re going to do it, all of a sudden, succeeding with social media doesn’t seem so distant after all. Your social media marketing pl...
7 SEO Techniques You Can Employ in Social Media Marketing

7 SEO Techniques You Can Employ in Social Media Marketing

Social Media Marketing
7 SEO techniques you can employ in social media marketing When one clicks on serpbook.com, it is without a doubt that they want to see their site with high rankings. Today, the manner in which your brand interacts with its clients on social media platforms influences the way search engines rank your site. And as you know, the higher your rankings, the more traffic your site gets, and the higher the chances of increasing your ROI. What does this mean? It implies that social media marketing is an essential part of SEO. Consequently, you need to establish a presence on all social media platforms. It helps to increase brand awareness.  However, having a social media presence will not guarantee your brand’s success. A proactive digital marketer knows the importance of integrating SEO ...
24 Reasons Brands Should use Social Media Marketing

24 Reasons Brands Should use Social Media Marketing

Social Media Marketing
Not convinced about social media yet, but want to explore the reasons brands should use social media marketing? When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great". So instead, I thought that you might be after some more practical answers to ...
The Complete List Of The Most Common Social media marketing questions

The Complete List Of The Most Common Social media marketing questions

Social Media Marketing
Do you have some social media marketing questions? It’s safe to say that social media has completely revolutionized our society. Or at the very least, the way we communicate. In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world. And as a marketer, you need to realize that you’re only trading on one thing: attention. Where your audience’s attention is, that’s where you should be. There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right? As people’s att...
How to Leverage Social Media Messaging Chat Apps for Marketing

How to Leverage Social Media Messaging Chat Apps for Marketing

How-To, Social Media Marketing
Over the time, as social media has grown, and its total user count has reached more than, a lot of messaging apps have popped up. Some created by famous corporates like Facebook, others that were initially completely unknown, such as KIK. But the social landscape is quickly evolving. The messaging apps that are being used today may not be used tomorrow. One thing’s for sure, though. Mobile messaging is on the rise, and never in the history of this earth has mobile messaging been more popular today, allowing people to communicate with people from all around the world in a heartbeat. In fact, more than 1.4 billion people used mobile messaging apps in 2016, which is an increase of almost 16 percent over 2015(!). That’s not all. A study by Nielsen found that 59 percent ...
The Complete Guide to a Killer Social Media Branding Strategy

The Complete Guide to a Killer Social Media Branding Strategy

Social Media Marketing
Want to learn how you can develop a social media branding strategy? More and more, we hear the term "branding" in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding. But what does it really mean? And how do you do it? The marketing landscape is competitive. Everyone is fighting for their audience's attention, not to mention the tough competition on social media. Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...
Organic SEO Vs Social Media Marketing: What do Wonders?

Organic SEO Vs Social Media Marketing: What do Wonders?

SEO, Social Media Marketing
Organic SEO vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go the extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies that can effectively skyrocket such online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that organic SE...
15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

Social Media Marketing
15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing Social media has a great marketing power, and if used in the right way, it can drive you tons of sales. But that’s also the catch. Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to. In fact, that’s probably the reason you are here. You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you. When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article. Let's dig right in. 1. Use the platforms your audience is using the mos...
How to Market Your Brand in the Saturated Landscape of Social Media

How to Market Your Brand in the Saturated Landscape of Social Media

Social Media Marketing
How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it...