7 SEO techniques you can employ in social media marketing When one clicks on serpbook.com, it is without a doubt that they want to see their site with high rankings. Today, the manner in which your brand interacts with its clients on social media platforms influences the way search engines rank your site. And as you know, the higher your rankings, the more traffic your site gets, and the higher the chances of increasing your ROI. What does this mean? It implies that social media marketing is an essential part of SEO. Consequently, you need to establish a presence on all social media platforms. It helps to increase brand awareness. However, having a social media presence will not guarantee your brand’s success. A proactive digital marketer knows the importance of integrating SEO
Not convinced about social media yet, but want to explore the reasons brands should use social media marketing? When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great". So instead, I thought that you might be after some more practical answers to ...
Want to learn How to use Social Media Information to Create a Business Plan? Social media has become an incredibly powerful business tool, especially bearing in mind that over 3 billion people are social media users in the world. And yet, many businesses fail to utilize the full potential and harness the power of this marketing strategy. Usually, the culprit behind poor results is their lack of skills. In order to create a sound and effective social media strategy, it’s important to have a well-crafted plan followed by detailed analytics in order to see what works and what doesn’t. Let’s discuss how to make the most of your social media efforts. How do you build a well-informed strategy based on the most important metrics? How to you know which are the most important metrics? Peopl
Do you have some social media marketing questions? It’s safe to say that social media has completely revolutionized our society. Or at the very least, the way we communicate. In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world. And as a marketer, you need to realize that you’re only trading on one thing: attention. Where your audience’s attention is, that’s where you should be. There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right? As people’s att
Over the time, as social media has grown, and its total user count has reached more than, a lot of messaging apps have popped up. Some created by famous corporates like Facebook, others that were initially completely unknown, such as KIK. But the social landscape is quickly evolving. The messaging apps that are being used today may not be used tomorrow. One thing’s for sure, though. Mobile messaging is on the rise, and never in the history of this earth has mobile messaging been more popular today, allowing people to communicate with people from all around the world in a heartbeat. In fact, more than 1.4 billion people used mobile messaging apps in 2016, which is an increase of almost 16 percent over 2015(!). That’s not all. A study by Nielsen found that 59 percent
It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect
Want to learn how you can develop a social media branding strategy? More and more, we hear the term "branding" in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding. But what does it really mean? And how do you do it? The marketing landscape is competitive. Everyone is fighting for their audience's attention, not to mention the tough competition on social media. Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...
Organic SEO vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go the extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies that can effectively skyrocket such online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that organic SE
15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing Social media has a great marketing power, and if used in the right way, it can drive you tons of sales. But that’s also the catch. Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to. In fact, that’s probably the reason you are here. You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you. When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article. Let's dig right in. 1. Use the platforms your audience is using the mos
How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers - no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it
14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement Feeling like your social media engagement is low? Want to make your audience more engaged so that they engage and interact with you and your posts on social media? As social media gets more and more saturated, the competition for getting seen increases. We’ve seen the organic reach drop close to zero on Facebook, we’ve seen the organic reach drop dramatically on Instagram. As more and more content is put out on social media, people will be less likely to engage with just your post. You are trying as hard as you can to increase your engagement, but nothing seems to help. Engagement is crucial for social media success because it is when your audience interact with you that you can have the great
Want to improve better results on social media? Are you constantly looking at your competitors and think about how you can outrun them? Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you. In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results. In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you. Think ...
What is Social Selling And How Can You Use it to Nurture Customer Relationships? If you’ve been on social media for a while, I am sure you’ve heard of the term ”social selling”. But what is it, really? Is it some kind of buzzword that doesn’t deserve a second thought, or is it something that can help you build your brand through social media? The word gives it away a little, but social selling is much more than just selling on social media. Instead, it’s a completely new approach to using social media to establish strong relationships with your potential customers and prospects, increasing their trust in you, and ultimately getting them to convert. It’s not just about using social media to shove ads down your followers’ throats because we all know how well that works. With soci
14 Ways to Get Started With Social Media Marketing For Your Business Today In recent years, social media has become a more and more important part of businesses’ marketing strategies. From multi-billion dollar companies like Coca-Cola to small startup companies There’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it. What’s more, we have the social media statistics that back it up. Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true. It might have been something for the kids when it
67 Powerful Benefits Of Social Media Marketing For Your Business You have probably heard how powerful and effective social media is for marketing a million times before. But why is that so? Simply saying "social media is great for marketing" doesn't tell us a lot, right? Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it. Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results. Sounds good? Then let's dig right in! 1.
How to Improve Customer Relationships On Social Media That Boost Customer Retention You probably already know the incredible results social media can drive for your business by now. With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales. The catch, however, is that not every brand realizes this. They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you. But the world of marketing is changing, and social media is different from your traditional ways of marketing. Instead of using social media to nag on your custo
15 Effective Ways To Improve Customer Retention With Social Media Social media has an incredible marketing power. If used strategically and correctly, it can drive tons of sales - but you probably knew that already. But do you know what's even more important than acquiring new customers? Getting your existing ones to buy from you again and again - also called customer retention, which means working to get your customers to stay with your brand after their first purchase from you, and then continue to buy from you. Why is customer retention so important you ask? Well, I’d even dare to say that customer retention is more valuable than customer acquisition, yes still, many brands are investing millions and millions, and all their resources into acquiring new customers, just to
Why You Don't Need to Pay a Dollar For Social Media Marketing With social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate? Right? Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad. Look at this visual from Search Engine Land explaining the principle: The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...
Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing Social media marketing has exploded in popularity over the last couple of years. What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy. And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact: 46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal
The Ultimate Guide For Creating Stunning Visuals For Social Media Visuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content. At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it. Have you ever tried making an Instagram post without including a photo or video? It's impossible! The same goes for Pinterest and YouTube. Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...