Author: Jens Wirdenius

Everything You Need to Know About Advertising on Instagram

Everything You Need to Know About Advertising on Instagram

Instagram
Everything You Need to Know About Advertising on Instagram : Instagram adsIn 2015, Instagram ads were made available to all marketers.The Facebook-owned social media platform, that was obtained for 1 billion dollars didn’t have any sources of income and was instead bleeding money.But Instagram had one thing:Attention.As a marketer, you need to realize you’re only trading on one thing:Attention.If you don’t have your audience’s attention, you won’t be able to increase sales, boost conversions, increase brand awareness, or improve any other metric you might want to focus on.When Facebook bought Instagram, they realized the immense attention that was on Instagram, and where attention is, there’s money to be made.The good news is that Instagram has no lack o
7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing
7 Digital Marketing Types you Need to Use todayBy definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services.Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology.Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to
How to Boost Sales by Selling to Existing Customers

How to Boost Sales by Selling to Existing Customers

How-To
How to Boost Sales by Selling to Existing CustomersWant to increase your revenue?Who am I kidding, of course, you do!The most obvious way to go about doing this is to go out and acquire new customers.But did you know you can increase your revenue by focusing on the customers you already have?Without acquiring a single new customer?Acquiring new customers is great, but retaining customers and focusing on getting your existing customers to buy more from you is better.But in doing so, we cannot neglect the importance of acquiring new customers as well.When your customer acquisition works together with your customer retention, that’s when you have a recipe for success.If you’re only focusing on increasing your sales without acquiring new customers, eventuall
How to Use Snapchat for Marketing: a Complete Guide

How to Use Snapchat for Marketing: a Complete Guide

Snapchat
How to Use Snapchat for Marketing: a Complete GuideSnapchat is a social network of over 178 million daily active users worldwide. It’s an app mainly focused on video and photos, which disappear after 24 hours, or instantly after they’ve been watched. On the platform. you can send snaps to your friends, as well as share ”stories” on your profile, which your friends can watch an unlimited amount of time for 24 hours, after which they disappear.Snapchat is a social media platform that is just a baby compared to its competitors, however, it gained traction because it offered something that that many people were crying for - being able to send content that disappears.As the social media platform has evolved and grown, new features has been introduced, the number of users has increas
How to Make Sure Your Website is Social Media Ready

How to Make Sure Your Website is Social Media Ready

How-To
How to Make Sure Your Website is Social Media ReadyIf you’re doing social media marketing correctly, you’re treating your website and your social media like one, that works together in harmony, and complement each other - allowing you to generate the best possible results.Social media marketing is tremendously powerful if used in the right way, but just using social media without having a website, or having a website but not incorporating it into your social media marketing means you are reaching far from your full potential.For many brands, social media is an outlet that allows them to reach more people and build stronger relationships with their audience, then leading them to their website to get them to convert.But simply guiding people to your website isn’t enough.I
How to Create a Unique Visual Theme on Instagram

How to Create a Unique Visual Theme on Instagram

Instagram
How to Create a Unique Visual Theme on InstagramInstagram is a social media platform that is based on visual content.Have you ever tried uploading a post without using visual content?Hint: It isn't possible.To say the least, your visual content on Instagram is tremendously important.It is what helps you stand out from the crowd, and it is your value proposition to your audience.Over 95 million posts are shared on Instagram daily.This puts the greatest importance on the content you put out.But not only should your content be appealing, relevant, and high-quality, it should also follow a certain theme.There are a few things that separate the leaders on Instagram from the people who are struggling to get to the top, and one of them is that they have a visua
How to Make Your Marketing More Transparent

How to Make Your Marketing More Transparent

How-To
How to Make Your Marketing More TransparentOne of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand.This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have.So they become as private as they possibly can, not letting anyone in on their brand secrets.And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked.Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr
6 Secret Tactics to Growing Your Business With Snapchat

6 Secret Tactics to Growing Your Business With Snapchat

Snapchat
6 Secret Tactics to Growing Your Business With SnapchatWhen I say social media, what do you think about?Facebook? Instagram? Maybe even Twitter?Most of you won’t think about Snapchat.This is something that is quite interesting because although Snapchat having 178 million daily active users worldwide, more than Twitter’s 330 million monthly active users, it’s often a social platform that is ignored and neglected by marketers.A lot of it because it is new, at least compared to the other leading platforms on social media.Everyone is afraid of the unknown, especially when you don’t know what results Snapchat can generate to you.But the good news is that where people’s attention is, there are marketing results to be generated.But what really affects how effective
How to Leverage Emotions In Marketing to Skyrocket Sales

How to Leverage Emotions In Marketing to Skyrocket Sales

How-To
How to Leverage Emotions In Marketing to Skyrocket SalesHumans are emotional creatures.We cry, we laugh, we scream, and we shout.Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert.Hint: it is possible - and it’s happening all around you.And you can probably recognize yourself in this.The majority of the choices you make are made based on how you feel, not what you think.In that sense, we’re irrational creatures, which makes that the main thing marketers have to appeal to is your emotions.While we often want to think and believe that we’re in control of our choices, it’s seldom we actually are.Instead of using your logical th
The Complete Guide on How to Build Successful Sales Funnels

The Complete Guide on How to Build Successful Sales Funnels

How-To
The Complete Guide on How to Build Successful Sales FunnelsAre you feeling like you’re doing everything in your power to boost sales, but still, people aren’t converting?Are you following every single principle of optimising your content, website and landing page to boost your conversions, but still, it just doesn’t seem to help?Don’t worry.The answer might lie in your sales funnel.In fact, have you put great emphasis on developing and following your sales funnel when trying to increase your sales?The problem with most businesses today is that they have a lot of eyes on them, but the vast majority of those people just aren’t buying.Imagine if all, or at least the majority of people who come to your site and online shop converts.I am going to let you in on a
How to Repurpose Content and Generate Better Results

How to Repurpose Content and Generate Better Results

How-To
How to Repurpose Content and Generate Better ResultsCreating content is hard.It’s both time-consuming and expensive.And with the saturated and competitive landscape online, you need to invest even more resources into producing high-quality content for it to even benefit you.Creating just average content isn't enough for cutting through the noise.But what happens after you press publish, share, and post?What happens with the piece of content you’ve invested so much time and resources into creating?Well, hopefully, it drives some results and has some marketing benefits, but quite soon, it will start disappearing in the noise of the internet. And before you know it, your content stops generating any marketing results and stops benefiting you, and you have to create
Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)

Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)

Blog
Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)It is a known fact that the conventional medical establishment has tried everything in their power to crush the holistic industry.Unlike the medicine-driven, high profits of the conventional sector, holistic practitioners use less conventional ways of therapy that studies have shown can be just as effective as -if not more than - their mainstream cousins.The truth is big pharmaceuticals have made billions on selling drugs and treatments that have made it very hard for a holistic practitioner to compete.The market budgets of these huge companies made it nearly impossible to market to their global demographic, until now.The internet has definitely changed the world and made it so that r
15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

Social Media Marketing
15 Powerful Ways to Skyrocket Your Sales With Social Media MarketingSocial media has a great marketing power, and if used in the right way, it can drive you tons of sales.But that’s also the catch.Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to.In fact, that’s probably the reason you are here.You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you.When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article.Let's dig right in. 1. Use the platforms your audience is using the mos
How to Market Your Brand in the Saturated Landscape of Social Media

How to Market Your Brand in the Saturated Landscape of Social Media

Social Media Marketing
How to Market Your Brand in the Saturated Landscape of Social MediaWhen using social media for marketing, you're essentially doing one thing: fighting to get people's attention.This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too!The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience.In theory, social media is just like all other marketing sources when it
The Complete Guide to Leveraging The Psychology Of Colors in Marketing

The Complete Guide to Leveraging The Psychology Of Colors in Marketing

Business
The Complete Guide to Leveraging The Psychology Of Colors in MarketingColors have a huge effect on us humans.What’s more, in a saturated landscape, colors can help you stand out from the crowd and reach greater results.Emotionally, colors impact us greatly, and as a marketer, you’ll probably ask the natural question ”can I leverage this in marketing?” and ”how do I do it?”.As you’ve probably have been able to guess, colors can be leveraged in marketing a whole lot, and that’s exactly what we’ll dig into in this article.Colors impacts how your audience feel, what they think, how they view your brand, and ultimately if they’ll convert. Therefore, understanding color psychology is crucial for boosting your marketing results, but also for reaching success with the content y
3 Simple Tips For Using social media marketing To Get Ahead Your Competition

3 Simple Tips For Using social media marketing To Get Ahead Your Competition

Social Media Marketing
Want to improve better results on social media?Are you constantly looking at your competitors and think about how you can outrun them?Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you.In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results.In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you.Think ...
How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How-To, Instagram
How to Sell With Instagram Shoppable Posts: Shopping on InstagramInstagram has shown to be very effective in driving sales.In fact, Engaged Instagram users have an order value of $65. And as if that wasn't enough, a survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post.In other words, if you aren't using Instagram for marketing and to drive more sales, you're missing out on a tremendous opportunity.As a marketer, you want to take advantage of all tools and features possible that can help make your life easier or help you generate better results.Instagram shoppable posts, also (unsurprisingly) called "shopping on Instagram" is such feature.Chances are,  you're already using Instagram but are e
The Complete Guide to Using Instagram Direct Message (DM on Instagram)

The Complete Guide to Using Instagram Direct Message (DM on Instagram)

Instagram
The Complete Guide to Using Instagram Direct Message (DM on Instagram)Direct Message on Instagram is tremendously powerful and helpful tool that few brands are using to its full potential.It has a ton of quirky built-in features that many don’t know about, and it is an incredibly effective tool both for regular users, but more importantly, brands trying to get the most of Instagram by connecting with their audience.In this article, I am exploring all of the features that Instagram Direct Message has to offer, how it works, and how you can use it to market your business. In other words, everything there is to know about the feature. What is Instagram Direct Message? Let’s start with the obvious.Instagram Direct Messages, also referred to as DMs. Direct, and Instagram Direc
14 Ways to Get Started With Social Media Marketing For Your Business Today

14 Ways to Get Started With Social Media Marketing For Your Business Today

Social Media Marketing
14 Ways to Get Started With Social Media Marketing For Your Business TodayIn recent years, social media has become a more and more important part of businesses’ marketing strategies.From multi-billion dollar companies like Coca-Cola to small startup companiesThere’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it.What’s more, we have the social media statistics that back it up.Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true.It might have been something for the kids when it
67 Powerful Benefits Of Social Media Marketing For Your Business

67 Powerful Benefits Of Social Media Marketing For Your Business

Social Media Marketing
67 Powerful Benefits Of Social Media Marketing For Your BusinessYou have probably heard how powerful and effective social media is for marketing a million times before. But why is that so?Simply saying "social media is great for marketing" doesn't tell us a lot, right?Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it.Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results.Sounds good?Then let's dig right in! 1.
37 Harmful Mistakes You’re Making on Instagram

37 Harmful Mistakes You’re Making on Instagram

Instagram
37 Harmful Mistakes You're Making on InstagramInstagram is an incredibly powerful social platform.37 Harmful Mistakes You're Making on Instagram In September 2017, the platform reached 800 million monthly active users, up from 600 million in December 2016. That alone is quite extraordinary. Especially when considering the fact that it was done in just 7 years.Instagram is tremendously effective for brands and marketing as well, and it is reported that there are 15 million registered businesses using Instagram business profiles.It is safe to say that Instagram is extremely powerful, but the truth is that unless you’re using it in the right way, and using the strategies that are true and tested, you’ll have a hard time achieving the impressive statistics that Instagram has shown
How to Improve Customer Relationships On Social Media That Boost Customer Retention

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How-To, Social Media Marketing
How to Improve Customer Relationships On Social Media That Boost Customer RetentionYou probably already know the incredible results social media can drive for your business by now.With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales.The catch, however, is that not every brand realizes this.They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you.But the world of marketing is changing, and social media is different from your traditional ways of marketing.Instead of using social media to nag on your custo
12 Effortless Ways to Skyrocket Sales on Instagram Today

12 Effortless Ways to Skyrocket Sales on Instagram Today

Instagram
12 Effortless Ways to Skyrocket Sales on Instagram TodayInstagram has over 700 million active daily users.It’s one of the most widely used social media platforms in the world, and as a result, people’s attention is there.As a marketer, you’re trading for attention.Everything you do in marketing is dependent on getting the attention of your audience.Only when you have their attention, you can try to convince them that your brand is the best.Being a marketer that trades for attention, you’ll be happy to hear that Instagram has tons of it.With more than 700 active daily users - many of which log in to the platform several times a day, I can promise you that there is no shortage of attention on Instagram.The challenge is grabbing their attention - and when you h
11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing EmailWriting marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers.You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place.Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy.Gone are the Days Where You Need a Celebrity EndorsementBefore the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...
Improve Your Organic Search Rates With Optimized SEO

Improve Your Organic Search Rates With Optimized SEO

How-To, SEO
Improve Your Organic Search Rates With Optimized SEOIt's the question that every website owner asks: "How do I get more traffic to my site?".There's a lot of ways you can bring that traffic in, but the best and most reputable way of doing so is to improve your SEO, so you can bring organic links in from search engines. Here's just why it's so important to do it this way, and tips to help you improve your SEO. These will all help increase your traffic, all while improving the quality of your site. Why Organic SEO? As mentioned, there's a lot of ways you can bring in readers. A few years ago, it was common for sites to use 'black hat' SEO techniques. These were tactics that were ethically vague and relied on some kind of trickery, either to bring traffic in or keep search engines i...
Why You Don’t Need to Pay a Dollar For Social Media Marketing

Why You Don’t Need to Pay a Dollar For Social Media Marketing

Social Media Marketing
Why You Don't Need to Pay a Dollar For Social Media MarketingWith social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate?Right?Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad.Look at this visual from Search Engine Land explaining the principle:The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...
The Ultimate Instagram Hashtag Guide (What You Need To Know About Instagram Hashtags)

The Ultimate Instagram Hashtag Guide (What You Need To Know About Instagram Hashtags)

Instagram
The Ultimate Instagram Hashtag Guide (What You Need To Know About Instagram Hashtags)Hashtags are a huge thing on Instagram.In fact, it is considered to be the single most effective way of reaching new audiences, growing more followers, and getting more exposure.Whether it actually is the most effective, I leave up to you, but one thing that is sure is that hashtags are something everyone should use.Despite their efficiency in helping you grow your business or personal page, people have split opinions on them. Some people hate them, while others know how effective they are, and try to cram out every single drop of marketing power they have.To prove the power of hashtags, did you know that posts that include at least one hashtags receive 12.6% more engagement than posts
The Complete Guide To Instagram Archives: What You Should Know About Instagram Archives

The Complete Guide To Instagram Archives: What You Should Know About Instagram Archives

Instagram
The Complete Guide To Instagram Archives: What You Should Know About Instagram ArchivesThere's a chance that you don't know about the Instagram Archive feature.But since you're here, chances are that you know what it is, but not quite how to use it, and get the most out of it.Am I right?The truth is that Instagram's Archive feature holds a lot of untapped potentials and the sad part is that only a handful of Instagram use it. Have you ever deleted a post but then regretted it afterward? With the Archive feature, that won't be an issue anymore. If you want to hide a post that didn't perform well, improve the overall look of your feed, or hide posts for any other reason delete a post from the feed, you can now do just that.As a marketer, you want to use every single tool ...
How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your Store

How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your Store

How-To, Instagram
How to Leverage Instagram Geotag Feature To Get Your Local Followers To Your StoreGeolocations are something that is greatly underused on Instagram in comparison with its potential. As a local business, geolocations on Instagram is an opportunity you simply can't afford to ignore.The good news about them, for you, is that very few local businesses are using them, or any of the methods I'll present in this article, and this means that you have very little competition but a ton of opportunities.In this article, we're looking at how you can leverage the geotag on Instagram to get more people aware of your physical location and to get more customers.(adsbygoogle = window.adsbygoogle || []).push({});What is a geotag? A geotag, also known as geolocation is a locatio...
14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018

Instagram
14 Mind-Blowing Instagram Marketing Statistics You Need to See For 2018When searching for statistics that prove the power and sheer size of Instagram in marketing, very few results show up. You get to see articles that include statistics like "Selena Gomez is the second most followed account on Instagram".But what does this have to do with Instagram marketing?Nothing. That's right.Therefore, I have created an article that only includes the most relevant statistics about Instagram marketing. In other words, statistics that marketers like you and I actually care about. Not statistics about the "most liked post on Instagram" or other things that have nothing to do with social media marketing.(adsbygoogle = window.adsbygoogle || []).push({});Let's not waste any
Top 10 Accounts With The Most Followers on Instagram

Top 10 Accounts With The Most Followers on Instagram

Tips & tricks
Top 10 Accounts With The Most Followers on Instagram(adsbygoogle = window.adsbygoogle || []).push({});The top accounts on Instagram have quite the follower count. While some are struggling to reach 100K followers, others are growing that number each day. 1. Instagram - @Instagram Not quite the surprise, right?Instagram strategically places suggestions of recommended accounts that you should follow, and of course, Instagram always places themselves there. Their massive follower count isn't necessarily because they are sharing the most content, but because they are getting the most exposure.They built the platform and they have full power over it. If they wanted, they could make everyone follow them by default and give them no option to unfollow them. However,...
Instagram filters 2017 – All You Need To Know About Filters On Instagram

Instagram filters 2017 – All You Need To Know About Filters On Instagram

Instagram
Instagram filters 2017 - All You Need To Know About Filters On Instagram(adsbygoogle = window.adsbygoogle || []).push({});Filters on Instagram are kind of a big deal.People on Instagram use filters for many different reasons. And different filters Eave different purposes. From helping you highlight special features in your image -  to making your picture look vintage. Or, simply giving your photo a completely unique and appealing look.The filter Clarendon is the single most popular filter in the world. Followed closely behind are Juno, Valencia, and Gingham.When choosing a filter to use, you want to consider the purpose of the filter and what you're going to use it for. Different filters have different personalities, and will grant you more or less likes depen
3 Potential Social Media Marketing Threats To Identify Before They Appear

3 Potential Social Media Marketing Threats To Identify Before They Appear

Social Media Marketing
3 Potential Social Media Marketing Threats To Identify Before They AppearSocial media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel.And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is.Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...
The Ultimate Guide To Finding People On Instagram

The Ultimate Guide To Finding People On Instagram

How-To, Instagram
The Ultimate Guide To Finding People On InstagramWant to find people from your target audience? Want to find your friends? Want to find people who share the same interests as you?Look no further, because, in this article, I'll present The Ultimate Guide To Finding People On Instagram and the different methods you can use.Note that not all methods won't work for all groups of people. With these methods, you can find all types of people:  friends, your target audience, people with similar interests, and so on. But note that all methods won't work for all types of people.Some will work for all, some will work for only two, and some only for one particular group, but don't worry though! I'll tell you exactly which methods are best for what. Hashtags Hashtags are great tools t
Top 20 Powerful Snapchat Marketing Statistics You Need To See

Top 20 Powerful Snapchat Marketing Statistics You Need To See

Snapchat
Top 20 Powerful Snapchat Marketing Statistics You Need To SeeIt's no secret that Snapchat's core audience is teens and millennials. In other words, people from the older generation. This means that as a brand with a target audience of teens, you have an exceptional chance to reach, impact, and convert your audience that is spending time on Snapchat.But before you start using Snapchat for marketing and to reach your audience, you need to know if it can generate any results, right? Therefore, I've compiled a list of Snapchat statistics which are interesting to know about.It contains statistics on everything from demographics to usage, to what it can do for your brand. Snapchat has over 166 million average daily users.No, Snapchat isn't as large as the biggest social
How to Tell if Your Social Media Strategy Is Working

How to Tell if Your Social Media Strategy Is Working

How-To, Social Media Marketing
How to Tell if Your Social Media Strategy Is WorkingYou've created your social media strategy, you've put your strategies into action.Now what?Do you just wait for the results to start rolling in? Or even more correctly, how to do you know when and if you generate any results from your social media efforts?Social media has gone from being a fad to become something that almost every brand is using. In fact, according to a study by eMarketer, 88% of Companies are Using Social Media for Marketing.But there's still one big challenge that is scaring people away from social media, and that is the fact that it’s extremely difficult to accurately measure the results of social media, and therefore also your return on investment, or ROI.There's no doubt that social media is,
How To Effortlessly And Quickly Get More Likes on Instagram

How To Effortlessly And Quickly Get More Likes on Instagram

How-To, Instagram
How To Effortlessly And Quickly Get More Likes on InstagramWant to increase the number of likes on your Instagram posts?Don't feel like you're getting enough credit for your posts?There are several reasons that getting more likes on Instagram is good. First, it shows that you have an engaged audience and it makes your page look better. This is especially true if you've previously struggled with a low engagement on your Instagram page.The second reason why getting more likes on Instagram is important is that it can help increase the chances of you getting your post featured on the Search & Explore page, but also top posts on hashtags and locations.Getting lots of likes is, in that sense, like a slippery slope where lots of likes lead to even more likes and exposure. ...
How to Add a Link to Your Instagram Stories (And How to Use It)

How to Add a Link to Your Instagram Stories (And How to Use It)

How-To, Instagram
How to Add a Link to Your Instagram Stories (And How to Use It)(adsbygoogle = window.adsbygoogle || []).push({});Are you using Instagram Stories and want to know how to add a link to them?Some time after Instagram's launch of Stories, they introduced swipeable links to the feature. This update was well received since Instagram is known to be very conservative when it comes to allowing people to share links, and it gave marketers one more way to use Instagram to drive traffic back to their website and ultimately increase the chances of a conversion.Previously, the only place to share links on Instagram was in your bio. Due to this, marketers found it very hard to use Instagram for driving traffic, which is a highly popular objective for many marketers. With a simpl...
How to Add Multiple Accounts on Instagram (And manage them)

How to Add Multiple Accounts on Instagram (And manage them)

How-To, Instagram
How to Add Multiple Accounts on Instagram (And manage them)(adsbygoogle = window.adsbygoogle || []).push({});If you don't know what the feature "Multiple accounts" is, on Instagram, this title may be a little misleading.However, don't worry. In this article, I'll both talk about how you can add multiple accounts on Instagram, but also how your job with managing several Instagram can be made more effective.When Instagram's "Multiple accounts" feature was released, I jumped of happiness, because the problem it was now solving had been a huge pain point for me for many years.At the time, I was managing around 5 accounts, and it was a huge pain point having to log in and out of each and every account, I managed when I wanted to check notifications, check messages,...
Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Marketing
Social Media Strategies Top Brands Are Using And What You Can Learn From ThemWhen looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in.For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well.If you aren't yet using social media, now is the time.In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...
Why You Shouldn’t use Social Media Automation and Bots

Why You Shouldn’t use Social Media Automation and Bots

Tips & tricks
Why You Shouldn't use Social Media Automation and BotsSocial media automation and the use of bots is a subject that is discussed a lot- but also very little.What the hell do I mean?Well, there are many different types of social media automation, but in this article, we're going to focus on bot automation on social media, used to grow your presence and followers. Now the reason why the term automation and bot are used to describe the same thing is that when you automate something on social media, you're putting bots to do the job your automating.It's important that social media bots, in this context is not confused with automation like messaging bots, because these are actually quite good and helpful, and they're being used by tons of brands every day.Don't get me wrong....
How To use Instagram Polls in Stories To Your Advantage

How To use Instagram Polls in Stories To Your Advantage

How-To, Instagram
How To use Instagram Polls in Stories To Your Advantage(adsbygoogle = window.adsbygoogle || []).push({});Instagram polls have opened up for lots of new ways to use Instagram Stories. It's a small feature yet tremendously powerful if used correctly.If you want to engage with your audience and encourage them to interact with you, polls on Stories is for you.In this article, you'll learn How To use Instagram Polls in Stories To Your Advantage. What are Instagram polls? The Instagram poll is a so-called sticker that you can choose to add to your Instagram Story. There are several stickers you can add to your story, but only some of them are interactive. Interactive meaning that the viewers of your story can tap on them and something happens when they do. They're not
9 Instagram Features You Didn’t know Exist That You Should be Using

9 Instagram Features You Didn’t know Exist That You Should be Using

Tips & tricks
9 Instagram Features You Didn't know Exist That You Should be UsingAlmost everything you use has "hidden" features. Most of the time, it's not that it's hidden by purpose, but the features have to be placed somewhere, and as a result, people might never get aware of their existence because they're not actively searching for them.When you know the ins and outs of a social media platform, you can do so much more, and reach your full potential on that platform. Most importantly, you can surprise your audience and show them that you're an industry-leading expert.If you aren't fully educated on the social platforms you are doing, you are undoubtedly missing out on great opportunities. What if you're going to run a race but have no idea that you can tie your shoes? When you know the ...
How To Effortlessly Get Featured On Instagram Top Posts

How To Effortlessly Get Featured On Instagram Top Posts

How-To, Instagram
How To Effortlessly Get Featured On Instagram Top PostsInstagram top posts have existed for quite some time now, but still, it's a feature that holds a lot of mystery, because there are few people who know what it is, how it works, its benefits, and how to get featured there. What are top posts on Instagram? Every hashtag and location has its own section of top posts. This is a section of 9 posts at the top of the respective hashtag or location that has received the most engagement.When you scroll through a location or hashtag, you will see two sections. At the very top, you will see three by three images at the with the text "Top Posts". If you're using hashtags or locations on Instagram to boost your exposure, Top Posts are like regular hashtags and locations on steroids be...
21 mind-blowing Instagram Marketing Statistics You Need To See

21 mind-blowing Instagram Marketing Statistics You Need To See

Instagram
21 mind-blowing Instagram Marketing Statistics You Need To See(adsbygoogle = window.adsbygoogle || []).push({});It's widely known that Instagram has a tremendous marketing power. If used correctly, you can achieve results that you can only dream of on other platforms. Instagram has gone from an app that was considered to be "something for the kids" to now play a central role in some of the largest corporates' in the world's social media strategy.On Instagram, you can find brands like Volkswagen, Nike, Gucci, Louis Vuitton, Apple, and many more.One thing we can say with almost 100 percent certainty is that they wouldn't be using Instagram if they didn't believe in it and if it didn't generate any results.In this article, we'll study Instagram statistics related...
How To See Someone’s Instagram Activity (Without Anyone Knowing)

How To See Someone’s Instagram Activity (Without Anyone Knowing)

How-To, Instagram
How To See Someone's Instagram Activity (Without Anyone Knowing)Want to spy on your friends to see what they are up to on social media? Not sure how to do it?There is a bunch of information about people's Instagram activity that you can see. There are tons of apps and services that claim you can see all of your friend's messages, log into their account, and so forth, but most of the time, it is just bogus. The only exception is if you would hack that account, but we only do honest spying here.In this article, we're looking at the different ways you can see people's Instagram activity. How to see someone's posts Depending on if the account is set to private, there are different measures you need to take to see an account's post.If the account is private, it means that only
How To Convert Your Twitter Followers Into Repeat Customers

How To Convert Your Twitter Followers Into Repeat Customers

How-To, Twitter
How To Convert Your Twitter Followers Into Repeat CustomersTwitter is a powerful marketing tool. I could spend this whole article rambling on about the statistics of Twitter, but as a marketer, you're probably well aware of all those. What's more, you're probably getting tired of seeing statistics all the time - even if they rock.The real reason that you are here is to learn how to do it. Not that you can do it. Right?That's what I thought.In this article, I'll list some clever and effective ways to impact your audience enough to eventually convert them into sales. Establish your brand When looking to generate sales through Twitter, you have to start from the ground up. You cannot start from the wrong end.The most obvious first step is to set up your page properly. Yo...
How to Take Advantage of the Power of Emojis in Social Media Marketing

How to Take Advantage of the Power of Emojis in Social Media Marketing

How-To, Social Media Marketing
How to Take Advantage of the Power of Emojis in Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Emojis is a powerful thing. It's a universal language that every single person understands. 92% of the online population is using them, and if you look at the evolution of how people are using them, and how often, their popularity has skyrocketed over the years.Factoring in that so many people are using them, it makes sense for marketers to join in on the fun. Emojis enables you to speak the exact language your target audience speaks, and they will also help make your posts a lot more noticeable. In addition to that, emojis also add a personal touch and a sense of humor and modernity to your brand.In this article, I'll help you get started with e...
How To Boost Exposure With Instagram Location Stories

How To Boost Exposure With Instagram Location Stories

How-To, Instagram
How To Boost Exposure With Instagram Location Stories(adsbygoogle = window.adsbygoogle || []).push({});If you're looking to get more people to watch your Instagram Stories, you're in the right place.With the help of location stories, you can increase the number of eyes that see your Stories, and reach people outside of your existing follower base.In this article, I'll teach you how you can use Instagram location Stories, what they are, and how they can help boost your exposure and reach. What are Instagram stories? An Instagram story is a slideshow of photos of videos that you share to your profile. You can share as many or as few stories as possible, and here's what's good to know about it:Stories are only available to watch for 24 hours after they were s
6 Clever Ways To Make Social Media Marketing Less Stressful

6 Clever Ways To Make Social Media Marketing Less Stressful

Social Media Marketing
6 Clever Ways To Make Social Media Marketing Less Stressful(adsbygoogle = window.adsbygoogle || []).push({});Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow.You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling.With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...
The Ultimate Template for Crafting The Perfect Instagram Post

The Ultimate Template for Crafting The Perfect Instagram Post

Instagram
The Ultimate Template for Crafting The Perfect Instagram Post(adsbygoogle = window.adsbygoogle || []).push({});Creating an Instagram post isn't difficult. You snap a pic, write a few lines and then post it.How hard can it be?But the tricky part is when you are going to craft a good Instagram post that leaves a long-lasting impression on your followers, gets people talking, and impacts your audience thoroughly.In order to craft perfect Instagram posts every time, you need a strategy and a plan. You can' t just snap a photo with your phone on something you find interesting and write a caption in a few seconds. You need to put great thought into it.There are two parts that go into crafting a great Instagram post. The visual content and the caption.Both ar...
Every Single Social Media Metric You Need to Keep Track of (and how to)

Every Single Social Media Metric You Need to Keep Track of (and how to)

Social Media Marketing
Every Single Social Media Metric You Need to Keep Track of (and how to)(adsbygoogle = window.adsbygoogle || []).push({});Social media can do a lot for your brand. And if you have a strong strategy, it is probably generating a ton of results for your brand already - many of which you aren't aware of. If you have a strategy, you should have set a few main objectives that you want to achieve and a few side goals, but the fact of the matter is that even though you are putting all your efforts into achieving your goals and generating results on the metrics you focus on, you are still generating results on the other metrics as well.When you evaluate what social media does for your brand, it's easy to miss out on results that aren't within your strategy. And it makes sense. ...
How To Repost Other People’s Content on Instagram The Right and Legal Way

How To Repost Other People’s Content on Instagram The Right and Legal Way

How-To, Instagram
How To Repost Other People's Content on Instagram The Right and Legal Way(adsbygoogle = window.adsbygoogle || []).push({});Instagram is the platform for reposting other people's content.People are doing it all over, and coming across a reposted photo is something you do one a regular basis whether you know it or not.The only thing is that while a ton of people are resharing, or reposting, as it is usually referred to on Instagram, very few people do it the right way.Chances are that you are here because you're afraid of violating Instagram's terms of service or copyright law. Or maybe you are here because you're curious to learn about the rules and how to repost the right way on Instagram.Reposting content is great for many reasons, and just because you're
What is StoryTelling and Why You Need to Use it in Social Media Marketing

What is StoryTelling and Why You Need to Use it in Social Media Marketing

Social Media Marketing
What is StoryTelling and Why You Need to Use it in Social Media MarketingStorytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them.Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey.In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...
Out of Ideas on What to Tweet? Here are 19 Ideas for your next Tweet

Out of Ideas on What to Tweet? Here are 19 Ideas for your next Tweet

Twitter
Out of Ideas on What to Tweet? Here are 19 Ideas for your next TweetYou've created an account, and you've been tweeting for some time. But now, you've come to a roadblock.It feels like you have already covered everything, and everything you share with your audience is old. And the last thing you want to do is make your audience bored. No matter how hard you try, you simply cannot come up with any new ideas, and you are struggling to keep your Twitter presence alive.And the fact that the recommended number of tweets you should share a day is 1-5 doesn't exactly help either. It only puts more stress on your shoulders.Sounds familiar?The good news is that after this article, you'll never have a tweet drought ever again. In this article, I'll list 19 Ideas for your next Twe...
How to Temporarily Deactivate Your Instagram Account (And Reactivate it)

How to Temporarily Deactivate Your Instagram Account (And Reactivate it)

How-To, Instagram
How to Temporarily Deactivate Your Instagram Account (And Reactivate it)(adsbygoogle = window.adsbygoogle || []).push({});Deactivating your Instagram account means preventing others from seeing your posts and seeing your profile, without having to delete your account.Deactivating your Instagram account is helpful in many scenarios, and the best part is that it's easy to do. When you deactivate your account, you prevent other people from taking your username, and there won't be any need for backing up all of your posts either because they are safely stored in your profile until you choose to reactivate your account again.Before we begin, note that you cannot temporarily disable your Instagram account from within the Instagram app. You have to do it from your deskto
3 Important Things Your Instagram Analytics Will Tell You

3 Important Things Your Instagram Analytics Will Tell You

Instagram
3 Important Things Your Instagram Analytics Will Tell You(adsbygoogle = window.adsbygoogle || []).push({});To reach success in business, whether it be on social media or in store, one thing is crucial. You have to know your audience.If you know your audience, you will know what language to use, what content to share, what resonates with them, and a lot more that will help you market your business more effectively. Ultimately, by knowing those things, you'll have an easier time marketing to them and converting them into customers. Moreover, you'll be able to attract more relevant people to your business.Getting to know your audience isn't the world's easiest task. When I first started out on Instagram, I didn't put a lot of effort into defining those who I was look...
5 Ways to Find Potential Customers Using Twitter

5 Ways to Find Potential Customers Using Twitter

Twitter
5 Ways to Find Potential Customers Using Twitter(adsbygoogle = window.adsbygoogle || []).push({});Looking for ways to lead people into your sales funnel?Do you want new ways of targeting customers apart from costly ads?Twitter might be your answer.At the end of 2017, Twitter is expected to have over 255 million active users.This means that Twitter is a platform where you'll (most likely) be able to find people who can be interested in your brand.Implement Twitter successfully in your marketing strategy and you'll be able to identify and target people who can mean business for your brand.In this article, we're looking at 5 Ways to Find Potential Customers Using TwitterNow, before we begin, it's important to point out that Twitter isn't a platfor
Words and Phrases You Need To Stop Using in Your Social Media Marketing

Words and Phrases You Need To Stop Using in Your Social Media Marketing

Social Media Marketing
Words and Phrases You Need To Stop Using in Your Social Media Marketing(adsbygoogle = window.adsbygoogle || []).push({});Social media is a quickly evolving landscape.New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary.The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in.In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...