Author: Jens

Are Company Cars Going Extinct in the Next Decade?

Are Company Cars Going Extinct in the Next Decade?

Tips & tricks
Are Company Cars Going Extinct in the Next Decade? For years, company cars were commonplace for a number of industries. From workers in the finance industry to technicians, it seemed that just about every employee before the Millenium had a company vehicle—but is that still the standard? If you’re thinking about getting a fleet of vehicles for your business or are just curious about this issue, you’re in the right place. In this post, we’ll discuss some of the pros and cons of company cars and talk about some alternatives you may consider.  Pros and cons of company cars Company cars aren’t necessarily going extinct in the modern age, but they may be less common now that there are other options available. Nonetheless, there are still plenty of businesses that find this solution to b
How to Build Customer Trust With Influencer Marketing

How to Build Customer Trust With Influencer Marketing

Influencer Marketing
Trust is an extremely important part of marketing, because if your audience doesn't trust you, why would they give you their money? Thankfully, influencer marketing is a tremendously effective marketing strategy that can help you do a lot of things. One of those things is to increase and improve customer trust. Furthermore, influencer marketing can also help you establish yourself as a thought leader whom people list to, turn to, and trust, for advice. And when you have succeeded in this, your customers will completely trust you and your expertise. Influencer marketing is effective for this building trust for many reasons, but one of the most important is that influencers already are thought leaders in their industry. Their audience listens to and trusts them. As a result, when th
How to Identify Real vs Fake Instagram Profile using Reverse Image Search

How to Identify Real vs Fake Instagram Profile using Reverse Image Search

Tips & tricks
Fake Social Media accounts and identities go as far back as social media itself. It’s a demeaning practice that usually involves trolls that steal people’s pictures from real accounts and upload them on their fake ones. This is done for various reasons from general mischief to systematic purposes. The reasons can involve a person pretending to be a certain celebrity by uploading their pictures on an account with their name and gathering social media influence that could then be used for many purposes like making money through social media ads to influencing the masses ideologically or politically. This article will be discussing how to identify whether a profile is real or fake on Instagram specifically, for the purpose of deterring such practices and help people identify fake ac
How to Start an On-demand Delivery Business

How to Start an On-demand Delivery Business

Tips & tricks
On-demand delivery services are popular today, so it’s a great time to enter this market and start your own business. Here are some tips on how to start an on-demand delivery business. Choose a niche The first step you need to take is to choose your niche. You need to pay attention to the particularities of each niche because they directly influence the food delivery app development cost. If you’re planning to create your own delivery application, you should know which segments are the most successful and profitable. Let’s have a look at the categories of on-demand delivery applications you can choose from. Food and drinks This is one of the most popular segments of on-demand delivery applications today thanks to people’s fast-moving lifestyles. People don’t always have time to
Why is Effective Facilitation Key to Your Meeting’s Success?

Why is Effective Facilitation Key to Your Meeting’s Success?

Business
The experience of being in a bad meeting is almost universal. A recent study conducted by Verizon showed that employees spend over 33% of their time in conferences or meetings. Much of this time is wasted due to a lack of effective facilitation. Before we elaborate on the concept of facilitation, let’s discuss what makes a meeting a failure - or a success.  Characteristics of a Bad Meeting  Bad meetings are lacking an agenda, a purpose, or a point. They are not attended by stakeholders, but instead by people who aren’t central to the matter at hand, assuming anyone knows what that matter is at all. A few people dominate. Ever fewer are interested in listening. The discussion wanders. When the meeting is finally over, there is no result and someone declares another meeting is necessar
6 Actionable PPC Geo-Targeting Tips to Increase Your Conversions

6 Actionable PPC Geo-Targeting Tips to Increase Your Conversions

Online Marketing
A lot of online marketing specialists are looking for innovative ways to boost the efficiency of their ad campaigns. For instance, companies that have limited budgets make the most out of their PPC activities to ensure that they are not merely flushing money and resources down the drain. So, although targeting a broad audience might feel a bit tempting, the reality is that your ads do not have to reach everyone in all corners of the world.  All you need to have is a well-planned PPC strategy that will allow you to put your message out the right kind of people. What is Geo-Targeting? Local targeting, also known as geo-targeting, is a paid advertising strategy tailored to target an audience in a particular area. This strategy plays a crucial role when creating highly targeted, hig
How to Get Better Essay Writing Skills

How to Get Better Essay Writing Skills

Online Marketing
Writing a good essay has never been an easy task. It requires an individual to know all the essential requirements for the essay in order for them to come up with the best style of writing them. There are plenty of essay formats that can be used to write a quality essay. It is the obligation of every writer to identify the best format before commencing on the writing process. Below are some of the useful tips that can help gain better essay writing skills. Reading other people's essays  Writing an essay requires the writer to have knowledge on how to write better essays that are perfect and eye-catching. They can learn this by reading other people's essays and books. For instance, students can take from EssayZoo prewritten essays and use them as a reference for writing the best es
How to Think about Cryptocurrency as a Company and How to Use It

How to Think about Cryptocurrency as a Company and How to Use It

Business
How to think about cryptocurrency as a company and what to do The digital space has exploded in the last decade. An enormous number of industries and areas have been digitalized, and we can now do more online than ever before. It’s safe to say that digitalization has revolutionized our society. This also includes the way we handle cashing payment transactions, which is also crucial for many businesses today. The fact that you can now pay someone online, and consumers can buy things by sending over ”virtual money” is something that people could not even imagine a few decades ago. An online payment method that has exploded in recent times is cryptocurrency. Cryptocurrency has split opinions, but if you listen to the market, you’ll find that millions and millions of people use it. Th
Influencer Marketing Myths: Top 5 Myths Busted and Explained

Influencer Marketing Myths: Top 5 Myths Busted and Explained

Influencer Marketing
As with everything that grows in popularity, influencer marketing has got a lot of myths circulating around it. And these myths haven't exactly become fewer as the interest in influencer marketing has grown, either. Considering the fact that influencer marketing is one of the fastest-growing marketing sources, even faster-growing than digital ads, it's not surprising that myths about influencer marketing have been born. Usually, myths are born as a result of wrong information and ignorance and created by people who don't have enough knowledge about the subject. As a marketer, it is essential that you have the correct information so that you can take actions accordingly, but when myths are created, that confuses, it's hard to know what information to trust, and what information is
How to Become a Social Media Fitness Influencer

How to Become a Social Media Fitness Influencer

Influencer Marketing
For those who aspire to do it, becoming a social media fitness influencer can be deeply gratifying. In the online spotlight, they drive new trends in health, fitness, diet, and exercise. Some gain thousands of followers, becoming fitness superstars and celebrities in their own right. What's more, it can be a legitimate career, as many have shown, earning influencers a significant income from product endorsements and brand promotion. If this sounds like it's for you, there are some steps you can take to become a successful social media fitness influencer. Let's discuss four of them. 1. Build a Plan You don't need to reinvent the wheel. Are there success stories that you can relate to and recreate? Who inspires you, and what are they doing that can be a model for your plan? Know your t...
9 Compelling Reasons Why You Should Adopt Lean Management

9 Compelling Reasons Why You Should Adopt Lean Management

Business
The aim of lean management techniques such as Hoshin planning is to create and drive small but incremental changes to business processes in order to increase the efficiency, quality and/or speed of a product. It’s a long-term strategy that’s far removed from the ‘quick fix’ mindset that defines other process management methods.  Lean management is hinged on a philosophy of continuous improvement. Continuous learning and improvement is especially important in today’s world, where a tiny difference between any two competing products can mean one of them losing a substantial proportion of market share. Here’s a look at the reasons every business should apply a lean management methodology. Improved Productivity Lean techniques automatically get rid of tasks that are of no value
What Is Influencer-Generated Content And Why Should You Use it?

What Is Influencer-Generated Content And Why Should You Use it?

Influencer Marketing
What Is Influencer-Generated Content And Why Should You Use it? You spend quite some time trying to find the perfect influencer. If you're smart and want to save both time and effort, you use Veloce Influencer directory to quickly filter and find hand-picked influencers that are suitable for your brand. You get in touch with them, agree on a deal and then set up the campaign. They make a post, you wait for the results, and then the campaign is over, right? Wrong! Should you just leave it at that and call the partnership quit? Absolutely not, because the truth is that there is more marketing juice to cram out of your partnership. In this article, I'll give you the answer to "What Is Influencer-Generated Content And Why Should You Use it?". Ready? Good, let's dig i...
6 Damaging Influencer Marketing Outreach Mistakes to Avoid

6 Damaging Influencer Marketing Outreach Mistakes to Avoid

Influencer Marketing
Are you struggling with getting influencers to respond to your outreach messages? Are you afraid they won't respond when you contact them? Is it frustrating when you contact countless social media influencers about a potential partnership and no-one responds? I know the feeling. It's bot time-consuming and tiresome. You've identified suitable influencers for your campaign, you've mass-emailed them, but still no response. Now what? Just like all other aspects of influencer marketing - such as influencer identification, campaign planning, and evaluation, having a plan and strategy of how you're going to reach out to the influencers is essential. This is because having one will save you a ton of time and energy. If you don't have a strategy and reach out to influencers in th
CheapSSLShop Review | The Best SSL Certificate Provider

CheapSSLShop Review | The Best SSL Certificate Provider

Online Marketing
CheapSSLShop Review | The Best SSL Certificate Provider SSL certificate (Secured Sockets Layer)!!! You might have heard of this term.  Yes, it is now a prevalent idea in the online world. Even, Google is encouraging SSL certificate to rank high in search engine. Since then, many enterprises and website holders are approaching to SSL certificate to take care of their customers over the web. Importance of SSL Certificate? Online transactions are widespread nowadays. Users enter all confidential information i.e. credit card number, password, bank account number etc. for online transactions. Cyber-criminals are like hawks ready to attack your computers to get these details and take undue advantage of it. But if these details are in an encrypted format, it becomes difficult for the hack
Infographic: Making Cold Sales Email Work with Social Proof

Infographic: Making Cold Sales Email Work with Social Proof

Business
Sending out quick sales emails typically doesn't work out for most sales teams. When you blast out cold sales email, only about 2-5% of people respond with interest. This happens because people don't have a personal connection with you. They don't know who you are, so they'd rather kick you to the curb than listen to what you have to say.  Sending cold emails to the trash bin is very common in the sales industry. One way around this large speed bump that everyone hits is to build social status or social proof.  Let's face it, apathy is every salesperson's worst nightmare. But creating social connections will help put the apathy to bed because it will show potential customers that the people, they can connect with your product or service. It's called "social proof."  And, there are
Top Free Keyword research tools to Boost your SEO!

Top Free Keyword research tools to Boost your SEO!

SEO
Do you struggle with finding keywords that your customers are searching for? Are you looking for free keyword research tools? It’s no secret that search engine marketing plays a vital role in digital marketing. Every day, you search for things you are looking at on search engines, and those results that are presented at the top are found. And those that aren’t simply do not get found. Safe to say, if your website is not to be found at the top of the search results that your customers are searching for, you’re missing out valuable customers. Best of all is that having your website displayed at the top does not cost a thing if you focus on the organic search results. You only need to make sure that your website is ranking for the keywords that your customers are searching for. Th
How Much Does Influencer Marketing Cost?

How Much Does Influencer Marketing Cost?

Influencer Marketing
How much does influencer marketing cost? It is of the utmost importance that both brands and influencers know and understand the cost of social media. The cost of influencer marketing is predicated on the partnership between brands and influencers. This means how much the influencers charge to work with brands, and how much brands are willing to pay for the influencer partnerships, respectively. In fact, pricing and cost are one of the problems that most brands and influencers encounter when entering the influencer industry. Influencers can charge anything from a few thousand per post up to several million, and the great spread across influencer variation does not make things easier. During my years in the industry I have learned a few things when it comes to the factors that affe...
5 KILLER Tips to Become a Social Media Influencer

5 KILLER Tips to Become a Social Media Influencer

Influencer Marketing
Do you aspire to become a social media influencer? Do you want to join the big league and become a major influencer and a go-to-leader in your industry? Chances are, there are several other influencers in your space that are dominating the industry and that you are looking up to. But how can you replicate their success and ultimately surpass them? In this article, we'll reverse-engineer the top influencers to understand how they have come to the place where they are now and see how you as a micro-influencer can replicate their success. These tips apply to anyone and any industry 1. Establish a theme and stick to it Being an influencer means being unique and going your own path. If you look at the top influencers, you'll be able to mention a few things that all define them ...
9 Effective Tips to Motivate Your Employees

9 Effective Tips to Motivate Your Employees

Business
How do you motivate your employees? Having motivated employees is important for many reasons, including building a great culture, having your employees stick around, and of course for performance. In this article, we share our top ways to motivate your employees. Motivation Motivation is what makes a person perform a task. Different people have various reasons due to which they work. Usually, the basic necessity and the reason to work is to earn. Getting the salary is what keeps a person willing and motivated to work. Some people work for their satisfaction, whereas some work to develop or gain experience. It varies from one employee to another. A person’s needs and behavior are two main factors that define the reason for their motivation. Why is it required? Motivation is required to
How to Start a Business in University

How to Start a Business in University

Business
Starting a business in university is one of the best ideas you can come with. This is because life in the university, despite the numerous challenges, comes with a lot of free time, a few commitments, and an array of resources and companies to appeal to design with the aim of supporting young potential entrepreneurs. However, some students do not see this as an ideal choice to embrace as they believe they need to spend and enjoy their campus lives. Other students, on the other hand, do not know the type of business, to begin with. Well, if you are one of these students, you do not have to worry about anything. You can always seek professional help from a trustworthy and reliable custom essay writing service.  These services have professionals who can provide you with business ideas y
How to Write an Engaging About Me Page for Your Small Business

How to Write an Engaging About Me Page for Your Small Business

Business
What can be more exciting than starting your small business to do what you are passionate about? It feels like the beginning of a great path to success and reward. However, to give a quick start to your venture and attain new clientele, you need to tell the world about your business in a unique and engaging way. About us page content matters since it provides the first impression about you and your business. Moreover, this page has the potential to convert your visitors into customers, so your choice what to write about is really important. The words you place on the about us page should be interesting and impactful. If you succeed in writing it, you will likely to attract new customers. In this article, we offer several tips that can help you stand out from the crowd with your about us...
Influencer outreach: How to Successfully Reach out to Influencers

Influencer outreach: How to Successfully Reach out to Influencers

Influencer Marketing
Okay, so you've completed the first step of the influencer campaign: identifying relevant influencers for your campaign. Maybe you've found these influencers through regular manual search, or maybe you have used an influencer directory. A study found that marketers idetnify that the single biggest challenge of influencer marketing is finding relevant and suitable influencers for a campaign. But what about when you have found them? The next step is reaching out to them and ultimately agreeing on a partnership. But you will be surprised at how difficult this task can be.   You probably already know that influencer marketing is among the most powerful and effective ways to market your brand, so I won't be going on and on about its benefits. But remember that nothing worth hav...
The Millennials’ Guide to Building a Career

The Millennials’ Guide to Building a Career

Business
How many times have you heard that “Do what you love, and you’ll never work a day in your life” quote? Millions, I suppose.  And, you know what? It sucks.  Sorry, Confucius (Mark Twain, or any immensely wise and popular thinker who came up with this piece of advice.)  It just doesn’t work in the world we live in.  The American Dream doesn’t equal the white picket fence anymore. The days when the holy trinity of a stable job that you’ll be stuck in for the rest of your life, a happy family with a dog, and a big house are long gone and Millennials have reinvented this concept, though perhaps not deliberately. The 2008 financial crisis played its part in their reluctance to follow the steps of their parents. They play by different rules and here are a couple of career-buildi
Influencer Marketing: 5 Powerful Tips to Success

Influencer Marketing: 5 Powerful Tips to Success

Influencer Marketing
Influencer marketing is not a walk in the park. There are several key components that have to be mixed into the recipe, together with a bunch of spices and herbs. Succeeding with influencer marketing can be difficult, but it is also extremely rewarding when you get it right. With a social media marketing strategy on hand, you are planning for success, while also making it easier to execute what needs to be d0ne when setting up your influencer marketing strategy. Now, in this article, we won't tell you how to write an influencer marketing strategy, however, we will provide you with 5 steps that are incredibly important, and that you definitely need to have in mind when creating your strategy. Being aware of the challenges and obstacles that you may face is the key to avoiding them,...
Why Influencer Marketing Has Become A Core Marketing Tactic

Why Influencer Marketing Has Become A Core Marketing Tactic

Influencer Marketing
Influencer marketing is not as modern a concept as you might think. In ancient Rome, gladiators were often paid to endorse products before they started fighting in the arena. Looking back, it seems like savvy marketers have always known the value of celebrity endorsements.  In modern times, however, influencer marketing doesn’t depend solely on a person’s celebrity status. Social media and other online channels have made it possible for us to create an entirely different breed of influencers.  In this post, we will discuss how influencer marketing has evolved into one of the most central marketing tactics today.  The Start of Modern Influencer Marketing Over the centuries, famous sports stars, singers, and actors have continued with the practice of publicly endorsing products and b
How to Create a Dominating Influencer Marketing Strategy

How to Create a Dominating Influencer Marketing Strategy

Influencer Marketing
Want to create a kick-ass influencer marketing strategy? If you’re up-to-date with the marketing industry and the current state of the internet and digital marketing, you can’t help but have come across influencer marketing. In fact, that’s probably why you’re here. Influencer marketing has shown to be tremendously powerful in marketing because people’s bullshit detectors are more fine-tuned than ever, and rather than looking at billboards along the road, or carefully consuming the television advertisement once it goes on, we turn to our inspirations and the people we look up to on social media, so we can get tips, ideas, and advice. The individuals we are turning to on social media are influencers. Since people look up to influencers, and carefully listens to what they have to
How to Win Over Your Competitors With Influencer Marketing

How to Win Over Your Competitors With Influencer Marketing

Influencer Marketing
Social media has proven to be one of the best ways to communicate with many people simultaneously in this era. But with the increased usage of social media also comes increased competition for standing out and being heard. If you are looking for new marketing methods that allow you to cut through the noise, stand out from the crowd, and win over your competitors, you are at the right place. In this article, we will go through 6 effective influencer marketing strategies that will help you succeed with influencer marketing and dominate within your industry. This means leveraging the power of social media and using a tool which allows you to stand out from the crowd and reach your target audience. What is influencer marketing? Let's just briefly cover the foundations of influenc
Micro-influencer marketing: A Complete Guide

Micro-influencer marketing: A Complete Guide

Influencer Marketing
What is Influencer Marketing? Using famous and influential individual in marketing as a company is nothing new.  Companies have since the 40s and 50s started to understand the power and importance of association with famous and influential individuals. As such, companies have associated their brands with influential people, industry leaders, and celebrities that people look up to, in order to leverage the trust and audiences these people have. For almost as long as marketing has existed, celebrities have been able to make money by letting their person adorn cereal packages, billboards, commercials, and other media. What is new with Influencer marketing, however, is that social media has given it completely new preconditions. Both for marketers and influencers. Influencer market
What is the Difference Between an Influencer and an Ambassador?

What is the Difference Between an Influencer and an Ambassador?

Influencer Marketing
What is the difference between an influencer and an ambassador? You probably already know what an influencer is. While scrolling social media, you will notice the term is being used frequently, and it has quickly become a term that both news sites and bloggers alike use to describe influential individuals on social media with a large following and audience. But while you may know the word influencer, and know a bit about what they do, do you know the difference between an influencer and an ambassador? In order to be able to describe the difference between the two, let's start by defining and explaining what a social media influencer is. What is an influencer? Related: Complete guide to what is influencer marketing An influencer is a person who works to promote the brand's pro
Top Do’s and Dont’s of Influencer Marketing For Success

Top Do’s and Dont’s of Influencer Marketing For Success

Influencer Marketing
Influencer marketing can generate tremendous marketing results for your brand. Just look at the statistics that prove it. But in order to generate great results with influencer marketing, you need to be well-educated and have great knowledge of how to set up a campaign, find influencers, and get the campaign going. There are so many factors that affect how successful an influencer marketing campagin is, and so much you need to keep in mind. Creating a successful influencer campaign is easier said than done, and with too little knowledge, influencer marketing is like a minefield where you either step on a mine and fail, or can breathe out because you didn't get blown into pieces. The mistakes of influencer marketing are often discussed, and with anything that is even just a tiny bi...
10 Content Marketing Strategies Every Instagram Brand Needs To Know

10 Content Marketing Strategies Every Instagram Brand Needs To Know

Instagram
Who would have thought that a social media platform for posting pictures could make such an impact on the world of business? Nowadays, we have brands that focus solely on Instagram and for a good reason. In 2018, Instagram reached one billion monthly active users and is expected to continue to grow.  Next year, brands that can use the latest trends will be on their way to success. If you use the right tactics, you too can benefit from the power of Instagram. The following content marketing strategies will teach you how to turn this platform into an effective marketing tool.  1. Show the value of your product Instagram is a visual platform so it's a perfect place to show what application your products and services have. Just consider that 60% of people say that they have learned about
Top 5 Effective Ways to Build Your Relationships With Influencers

Top 5 Effective Ways to Build Your Relationships With Influencers

Influencer Marketing
Developing strong relationships is the key to having fruitful contacts and having more success with what you do. It is also one of the most important skills in both business and life. You should always strive towards building relationships that can impact your life or business in a powerful way. Relationhips is also relevant when it comes to influencer marketing. Influencers can introduce your content and business to thousands of people in just minutes. Influencers also have the ability to introduce you to other powerful connections who might be able to help you in your business or life. A lot of people are afraid of taking the first step and most often, it is the fear of rejection that is holding them back. It is fully understandable that people have a fear of rejection
Top Helpful Tips for New Entrepreneurs to Succeed

Top Helpful Tips for New Entrepreneurs to Succeed

Tips & tricks
The more you fail, the more you learn from your mistakes, every new aspiring entrepreneur needs to keep this in mind for sure. We thoroughly believe that commencing a new business is not everybody’s cup of tea. The past decade has witnessed a whole new species of entrepreneurs having big dreams powered by bight ideas and shining future. But only a couple of them makes it big.  A path of entrepreneurship is chockfull of obstacles and challenges. The moment you embark on your journey, you’ll encounter innumerable issues like finances, resources and many others. It’s a complicated world out there with increasing competition and very high maintenance customers. For all those who are planning to mark their steps in the industry for the long run we have gathered some useful tips to help you c
5 Things you Need to Know Before Investing in Influencer Marketing

5 Things you Need to Know Before Investing in Influencer Marketing

Influencer Marketing
Influencer marketing has exploded in popularity over the years, and it doesn't look like it's slowing down anytime soon based on the results influencer marketing is able to generate. But the truth is that influencer marketing is not for everyone, and it won't generate any results unless you are well-educated within the space. In order to generate great results, you must be aware of the do's and don'ts, what you need to do to boost your results, what influencers to partner with, rules for influencer marketing and much more. Before you start pouring money into influencer marketing, learn these five things, because they may just save you from influencer marketing disaster, or at least keep you from wasting money. 1. Follower count doesn't matter If there's one myth about influencer ma...
Top 5 Things You Should Know About Influencer Marketing

Top 5 Things You Should Know About Influencer Marketing

Influencer Marketing
As a marketer, it's important to stay updated with the changes in the marketing landscape in order to quickly be able to adapt to new trends and stay on top of the latest changes. In this article, we will go through 5 things you need to know about influencer marketing so you can succeed with your marketing campaigns and avoid making the most common mistakes. Let's dig into these 5 things you need to know about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. This ties back to the early versions of influencer marketing, where companies worked together with major celebrities like Elvis Presley o...
How to Build Influencer Relationships And Why You Should

How to Build Influencer Relationships And Why You Should

Influencer Marketing
Some marketers believe that the key to a successful influencer campaign is to partner with as many influencers as possible, and with influencers that have as many followers as possible. However, this means that they see influencers as a one-time-use object, and unfortunately, this mindset prevents you as a brand and the influencer to generate the best possible marketing results with your partnerships. A huge challenge for marketers, in the first place, is to get the influencer's attention. Before marketers can partner with the influencers and set up campaigns with them - whether, through long-term partnerships or one-time collaborations, they need to contact them, agree to a deal, and then set up the campaign. And this process can be lengthy and time-consuming. Related: How to conne...
5 Digital marketing Tactics Every Business Should use in 2019

5 Digital marketing Tactics Every Business Should use in 2019

Online Marketing
The marketing landscape has become completely revolutionized with the birth of the internet. The way humans can communicate on has completely changed, and this also creates new preconditions for communicating with your customers and target audience as a company. Unless you’ve been living under a rock for the last decades, you know that the internet has greatly revolutionized the way most companies communicate and market themselves. The traditional communication mediums such as television, radio, and print still exist and are still used by companies, but the fact is that more and more companies are abandoning the traditional mediums in favor for digital alternatives, known as digital marketing. And it’s not that traditional marketing doesn’t work, it’s just that it is ineffectiv
How to streamline your profitability as a Bar or Restaurant

How to streamline your profitability as a Bar or Restaurant

Tips & tricks
Owning a restaurant and bar can be very profitable but it can also be very difficult to make the bar or restaurant actually profitable. Getting a high revenue is a key for a restaurant to be able to survive, but if you take too high prices it will mean that you scare away the customers. There are, however, several different ways in which you can increase your bar's income without in any way scaring away your customers and reducing the welcoming atmosphere of the restaurant. In this article, we share some of our top tips on how to increase the profitability of, and streamline your restaurant, but many of these principles also apply to a bar, which is often connected to bars as well. A first tip is to update the menu constantly after which period of the year you are in. The success of ...
Tracking Data from your Online Marketing Campaign: Here’s How!

Tracking Data from your Online Marketing Campaign: Here’s How!

Online Marketing
Do you track data? It's safe to say that with the birth of the internet, the marketing landscape has been completely revolutionized. As a matter of fact, the way we humans communicate with each other has been impacted greatly. And therefore, the way brands communicate with their customers has also had to change as well. Today, if your business is nowhere to be found on the internet, you are irrelevant to the world. Furthermore, if you are not actively making online marketing a part of your marketing strategy, you are missing out on tremendous opportunities of reaching your target audience and increasing awareness about your business. Which, as you know, ultimately drives more business. The internet has laid the foundation for an array of different marketing methods and tactics. He...
How Much Does Influencer Marketing Really Cost?

How Much Does Influencer Marketing Really Cost?

Influencer Marketing
How Much Does Influencer Marketing Really Cost? This is a question that every single marketer asks themselves when researching the possibilities in making influencer marketing a part of their marketing strategy. But the catch is that the question "how much does influencer marketing cost?" is quite complex, and you won't find a lot (or good) answers online. When people try to answer the question in an attempt to try to explain how much influencer marketing really cost, it seems like they're only touching the subject briefly.. or gives numbers that are completely off. In this article, we'll try to explain every single detail to deciding what influencer marketing costs. How Much Does Influencer Marketing Really Cost? The answer is that it depends. But of course, that's not a
6 Ways to Boost Your Small Business’ Sales on a Tight Budget

6 Ways to Boost Your Small Business’ Sales on a Tight Budget

Business
You could be a startup or simply a small business running on a compact budget. It is imperative that your investments and business processes should empower you to sell the goods that you produce. If you can’t sell, you won’t survive. It is as clear as black & white!  While your business decisions pave the way for your company’s future, you should concentrate on the basic things that push your business towards your target audience. Since you are a small business with a meager marketing budget, you need to find cost-effective ways of doing business successfully without losing the quality and efficiency of your work. Here are the 6 ways that could boost your small business sales: Begin with creating a user-friendly website Use social media to spread brand awareness Be
8 Crucial Factors to Look at When Choosing Influencer to Work With

8 Crucial Factors to Look at When Choosing Influencer to Work With

Influencer Marketing
Identifying influencers for your brand is tough. At least if they are going to be suitable for your brand. In today's social media landscape it is not difficult to find influencers. They are everywhere. The challenge is finding influencers which are relevant to your brand and will help you generate good results. In fact, 67.6% of marketers report that identifying influencers for their brand is the single biggest challenge of influencer marketing. This, of course, demands them to be relevant to the brand. Sure, you could just reach out to the first individual on social media that you come across which has a large following and team up with them, but if you would, chances are you'd achieve far from desirable results. A few years ago, the influencer marketing process wasn't that comp
5 Little-Known Ways to Improve Influencer Marketing Campaign

5 Little-Known Ways to Improve Influencer Marketing Campaign

Influencer Marketing
I've seen many influencer marketing campaigns over the years. Many of which have been excellent in all aspects - from the way they're set up, to mediating messages that come off as authentic and that people trust. There is, however, a simple mistake that can make a lot of harm to your brand, in influencer marketing. I am talking about running an influencer marketing campaign that doesn't resonate with your brand. Unfortunately, this is a fairly common mistake that brands make which has huge negative effects on the way the influencer marketing campaigns perform and the results they generate. You've spent a ton of time developing your marketing strategy, as well as defined your brand personality, brand voice, brand message, and so on, yet still, you're falling short on following ...
5 Tips to Improve Website Loading Time and Boost Customer Experience

5 Tips to Improve Website Loading Time and Boost Customer Experience

Online Marketing
The “problem” of customer experience and satisfaction is a multifaceted one, and there is no single solution that will allow you to appeal to the modern customer and build unparalleled loyalty. You need to approach CX from all aspects of modern business, and modern brand-consumer interaction in the online and offline world. This will help identify the key elements that drive CX and create a network of actions and features that will allow you to improve customer experience over time. One of these features is your website, and more specifically, its loading speed. No matter if you’re running a multi-location business such as a franchise or if you’re operating from a single location, your online presentation needs to load quickly in order to retain the visitor’s interest, reduce your bounc
Top 11 Influencer Marketing Trends You Need to Know

Top 11 Influencer Marketing Trends You Need to Know

Influencer Marketing
Want to stay on top of the influencer marketing trends? As a marketer, you need to stay up-to-date with the latest trends, because what worked yesterday might not work as well today. What was considered cheap marketing yesterday might be considered expensive and competitive marketing tomorrow. The marketing landscape is quickly changing, and with the birth of the internet, it is only going faster. If you are a marketer who stays on top of the latest marketing trends, you can't have missed that influencer marketing is a new marketing "trend" that has skyrocketed in popularity in recent time, and has gotten tremendous traction within the marketing space. And really, that's not very surprising when you look at the influencer marketing statistics, that prove just how powerful it is. And ...
Effective Influencer Marketing Strategies That Will Generate Immediate Results!

Effective Influencer Marketing Strategies That Will Generate Immediate Results!

Influencer Marketing
You might have started your influencer marketing campaign but want to optimize it to generate better results. Or, maybe you are completely new to influencer marketing and want to generate immediate results so you can assure that it is actually working for your brand. No matter what the scenario is, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. While the influencer marketing statistics prove just how effective it is as a marketing strategy, it's important to remember that it is just lik
How to Improve Customer Relationships With Influencer Marketing

How to Improve Customer Relationships With Influencer Marketing

Influencer Marketing
Influencer marketing is not a short-term marketing strategy. It's not a fad that will disappear next week. Based on the incredible results it is able to generate, and the fact that its popularity doesn't look like it is slowing down anytime soon, we can be sure that influencer marketing has many years to live. In fact, it hasn't come to its peak years yet. But something worth thinking about is what type of results you want to achieve, and what you want to use influencer marketing for. The most common reason brands use influencer marketing is because they want to increase sales (short-term goals), and increase brand-awareness (long-term goal). But unfortunately, something that is more often than not neglected by marketers is building customer relationships with the help of influenc...
How to Choose the Right Staffing Company

How to Choose the Right Staffing Company

Business
Outsourcing your hiring process can be a daunting task. You want to make sure that the company that will hire on your behalf understands what you need, and how this employee is going to play a role in your business. Before choosing a staffing company that will fulfill your business needs, read the tips below that will help you make the right decision. Validate the Company’s Experience You need to interview the company’s representative to and talk to them like as if they are the applicants. Apart from doing your research, you must have a verbal confirmation that they can hire the person that you are looking for. Some hiring agencies will simply post a job-for-hire advertisement and then interview the candidates, without really putting thee candidates under scr
How Mobile Apps Are Revolutionizing the Entertainment Business 

How Mobile Apps Are Revolutionizing the Entertainment Business 

Business
In today’s digital era, mobile apps have achieved the status of sheer necessity and it is far more than just a fancy thing present on your smartphone. This has been demonstrated effectively by statistics that claim that there are over 150,000 app developers and they have been collectively responsible for generating 800,000 mobile apps. Mobile apps are certainly not limited exclusively to big brands and giant tech companies. Moreover, they have the potential to be relevant to practically all types of businesses right from auto-body shops to pizzerias. You may not be having a mobile app but your business competitor must be having it that is primarily the reason why you must think about adopting a robust mobile strategy along with a high-quality and branded mobile app. Mobile coupons, loya
Convincing Benefits of Working With Micro-Influencers

Convincing Benefits of Working With Micro-Influencers

Influencer Marketing
Influencer marketing has skyrocketed in popularity over the years. At the same time, what many marketers don't think about is that influencer marketing has existed for many decades. The only difference today is that social media has made influencer marketing into a commodity. In recent times, new forms of influencer marketing has also emerged as a result of the preconditions that social media gives. I am of course talking about micro-influencer marketing. Since you are here, you already know what influencer marketing is - marketing with the help of influential individuals on social media. We all know that influencer marketing can generate incredible results, but a general misconception that marketers have is that the more followers a social media influencer has, the better resul
How to Connect With Social Media Influencers

How to Connect With Social Media Influencers

Influencer Marketing
The Best Ways to Connect With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({});   How you approach someone has a huge impact on the impression you make. After all, it only takes seven seconds to make a first impression on another human being, according to a Harvard study of communication. When we meet people for the first time, we make quick decisions about them. And this is also partially true for when approaching someone online. When contacting influencers for partnerships, it’s important that you are professional and do it in the right manner. Otherwise, you will find yourself struggling to get any success with establishing influencer partnerships, as you will get few replies, and the replies you do get will in most cases not be posit
How To Tell If an Influencer is Fake: Most Obvious Tells!

How To Tell If an Influencer is Fake: Most Obvious Tells!

Influencer Marketing
Do you know how you can tell if an influencer is fake? When choosing influencers to partner with, it's important that you examine their accounts very carefully. A problem in today's influencer marketing landscape is that many marketers are only looking at the follower count the influencers have, and then think that equals to influence. The issue is however that it's not that simple. If you want to run a successful social media influencer marketing campaign, you have to go far more in-depth to see how influential the influencer really is and what impact they have on their following. The follower count does not necessarily equal influence, and this is why it is important to know exactly what to look for. This is ultimately what will decide how well your campaign will perform. ...
Logo Evolution of Famous Brands (Infographic)

Logo Evolution of Famous Brands (Infographic)

Tips & tricks
In his book on the history of Nike, Phil Knight mentions that the first company's logo was created overnight and cost only $35. Despite many thought it to be too simplistic, the logo became wildly successful with Nike's audience. For many businesses creating a memorable logo is a struggle, for others – a happy accident. There's an opinion that the popularity of a logo directly depends on the associations people assign to it. In other words, the more people find a mental shortcut for a logo, the more successful it is. But what if you suddenly change it? Throughout history, every brand you can think of has been changing its logo. Some did it for the rebranding purposes, the others – to keep pace with changing trends. From Apple to McDonald's, it's a never-ending logo evolution. We've coll
Top Ways to Boost Engagement on Twitter

Top Ways to Boost Engagement on Twitter

Tips & tricks
Twitter is an incredibly powerful marketing and community building tool for entrepreneurs, influencers, nonprofit organizations, and business owners both large and small. Many Twitter users are able to build up a reasonably large following, but have trouble getting their followers to engage with the content they post. Large numbers of followers can only get you so far, and if your online community isn’t replying to your posts and retweeting them, you’re missing out on a big opportunity for increased social media exposure. When people like, retweet, and reply to your tweets they are not only thinking more about your brand, their followers are more likely to see your content too. This allows you to reach an entirely new audience! It’s clear that boosting Twitter engagement is helpful f
Top Influencer Marketing Challenges And How To Overcome Them

Top Influencer Marketing Challenges And How To Overcome Them

Influencer Marketing
Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant and engaging to their audience, and can implement products in their social media posts that spark interest, and inspire them in a way that actually generates sales. Influencers have huge convincing power because they are considered to be industry experts and authorities within their industries. As a result, their followers are expecting advice from them and trust their recommendations. Therefore, brands who partner with influencers and doe it well can generate incredible marketing results which few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return.
How To Audit Your Influencers (For The Best Marketing Results)

How To Audit Your Influencers (For The Best Marketing Results)

Influencer Marketing
How To Audit Your Influencers (For The Best Marketing Results) Are you looking to begin your influencer marketing journey but not quite sure what to look for when choosing influencer? Making sure you partner with suitable and relevant influencers is the single most important part for a successful influencer marketing campaign. It is the difference between a successful campaign and a complete fiasco that does not yield any results. Thanks to influencer databases, services, and tools like Veloce, the influencer audit has been simplified a lot. But that is not to say that you should neglect looking with your own eyes also. Because marketers still say that identifying suitable influencers is the single biggest challenge of influencer marketing. But if you don't know what to look for, ...
Social Media Influencers – How Influential Are They Really?

Social Media Influencers – How Influential Are They Really?

Influencer Marketing
Social Media Influencers - How Influential Are They Really? We hear the word influencer being thrown more now than ever because the popularity of influencer marketing has grown rapidly but how influential are social media influencers really? Do they have as much influence and impact on their followers as everybody says? When you've just found an influencer that is suitable for your page, you should investigate the soon-to-be partner's page to see how influential they really are so you know what you can expect. But how can you actually measure influence? How do you know if an influencer has an impact on their followers and how do you know if they only have a lot of followers and nothing more? Social Media Influencers - How Influential Are They Really? Audit the influencer The to...
Influencer Marketing Mistakes: 15 Things to Avoid

Influencer Marketing Mistakes: 15 Things to Avoid

Influencer Marketing
Are you committing any of these common 15 influencer marketing mistakes? Or are you even aware that they exist? I am sure you've quite familiar with influencer marketing by now, so I'll skip the introduction of telling you just how powerful influencer marketing and cut straight to the point. As you know, influencer marketing can generate great results and has shown for a tremendous ROI, but as Gary Vaynerchuk says: "What's the ROI of a basketball? For me, it's zero. For Lebron, it's billions". The same goes for influencer marketing. Almost all marketing methods can generate great results, but they can also generate terrible results. It's all about how you use it. If you don't know how to use and execute influencer marketing properly, you won't generate very good result...
How Uber Works? Insights into Their Latest Business Model

How Uber Works? Insights into Their Latest Business Model

Tips & tricks
Uber is a popular on-demand transportation service that brought a revolution in the taxi industry across the globe. How did they do it? And what we can learn from the Uber business model? As it turns out there is a large amount of data being collected, produced and visualized behind the scenes- powering the efficient company and impacting transportation revolution as a whole. Let's take a closer look into how Uber work does and what made it reach there.  What is Uber and how does it work? Source Uber is a taxi booking application that offers on-demand services to the users who are in need of it. Uber doesn’t own cabs, but it simply connects taxi drivers and customers through their mobile application, allowing users to book a cab with a tap.  Currently Uber operates in over
Impact of AI on SEO: Go Ahead or Fall Behind

Impact of AI on SEO: Go Ahead or Fall Behind

SEO
Artificial Intelligence is playing a significant role in SEO, which ultimately gets the effects of AI on digital marketing as well. And since, it has become quite challenging to rank a website or blog on the first page of Google. Search Engine Optimization is a results-based business. The development of AI and its influence on a variety of industries has created a buzz. The SEO AI is yet in its beginning stages, but the future of AI in digital marketing is anticipated as it will even dominate the development of inbound marketing strategies for both B2C and B2B platforms. How is AI Affecting SEO? AI is machine learning, which is affecting SEO by modifying and stimulating the users’ behavior on the website and thoroughly scanning the content published on it. You can take it as when some
Powerful Ways to Promote Your Coupon Marketing Campaigns

Powerful Ways to Promote Your Coupon Marketing Campaigns

Online Marketing
History of Coupons The word coupon has been named after the French word “COUPER” which means to “CUT”. The coupons are started from 1886 when a pharmacist named John Pemberton created a special recipe for Coca Cola which was initially sold for 5 cents a glass. He started a campaign to distribute free coupons throughout the street so people could try Coca Cola for free and then somehow buy it next time. After two years, a businessman Asa Candler purchased this today's billion-dollar recipe for $2300 and subsequently acquired Coca Cola. Asa Candler continued with the same marketing strategy and kept distributing free coupons enthusiastically. Coupon marketing campaigns have been used first by brands since the launch of the paper coupon by Coca Cola in 1887. Those coupons were distributed
SEO Strategies for Analysing Yours and Competitors’ Link Profile and Keywords

SEO Strategies for Analysing Yours and Competitors’ Link Profile and Keywords

SEO
Clever strategies for analyzing yours and competitors’ link profile and keywords SEO as a marketing strategy is huge. Not only does well-executed SEO generate billions and billions in revenue for businesses each year, but it is also a fundamental part of many companies’ marketing efforts. At the same time, SEO is both challenging and broad. If you’re just starting out, SEO can feel extremely overwhelming. And even if you are an expert, there are so many different things you can work with, and areas to focus on to improve your SEO. Should you focus on link building? Should you go all in on creating content? Should you focus on the internal structure of your website? One strategy of SEO that is extremely effective, and will yield amazing results is analyzing your competitors’ link p
5 Little-Known SEO Tips That you Should Consider

5 Little-Known SEO Tips That you Should Consider

SEO
5 little-known SEO tips that you should consider SEO  - search engine optimization is one of the most effective and cost-effective online marketing strategies to date. Every day, billions of searches are made online, and your customers are looking for a business like yours every single day. This means that if you are not ranking well on search engines, you are missing out on extremely valuable traffic and ways to reach your target audience. So how can you improve your search engine rankings? Well, you probably know the basics already, so this is why, in this article, we will share 5 little-known SEO tips that not a lot of people think about, that could help you rank better, and improve your SEO. 1.Think about images Most people only think about text, articles, and blog posts when
5 Ways to Become more Productive when Working from Home

5 Ways to Become more Productive when Working from Home

Business
Many people dream of working from home and having more freedom in how and when they work. If you work from home, you probably have your place where you normally sit down and work. But no matter where you work, you want to optimize and improve your workplace surroundings and the way you work so you can remain focused on your work and become more productive. This goes for both your physical environment and home office, but also your mindset, and the way you set up your work strategy. In this article, we will share five ways to become more productive when working from home, both psychologically/mindset wise and physically. 1.Have a clear time when you are going to work No matter where you are working, it is great to have a clear plan of when you are going to work. By having a clear pl...
Transforming Legacy Organizations by Embracing Digital Media for Audience Engagement

Transforming Legacy Organizations by Embracing Digital Media for Audience Engagement

Online Marketing
All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector or retail, the introduction of digital media has reshaped the way businesses design their narratives, engage with customers, develop products, and look to generating value for the overall economy. Every legacy business that came in the pre-Internet era are now facing this challenge – How do we embrace digital media to improve audience engagement? Inability to adapt to this new environment which centers around unlearning accepted paradig
Does an Appealing Web Design Support your Online Store?

Does an Appealing Web Design Support your Online Store?

Online Marketing
Design plays a major role in enhancing your digital footprint and brand image. In fact, 66% of visitors would explore a website that has high aesthetic appeal than navigating a simple website. Without a second thought, we can say that a beautifully designed website has a remarkable impact on your marketing presence.  The significance of a great website design So, how does a visually appealing website captivate your target audience? In light of this, mentioned below are some powerful reasons, why web design is so pertinent to your online marketing. A first impression is the last impression When your target audience comes to your website, the first thing they do is look at how professional you are. It only takes a couple of seconds for users to get an impression of your business. The
Vad är Sociala Medier? Här är Svaret!

Vad är Sociala Medier? Här är Svaret!

Sociala Medier
Vad är sociala medier? Det är en fråga som många ställer sig. Det är också en fråga som vi kommer att besvara i denna artikel. Sociala medier refererar till hemsidor och applikationer som är designade att hjälpa folk att på ett snabbt och effektivt sätt dela innehåll (bild, video, text) i realtid. Många personer definerar sociala medier som applikationer på deras telefon eller surfplatta, men sanningen är att detta kommunikationsredskap som kallas sociala medier började med datorer. Misuppfattningen härstammar från det faktum att de allra flesta sociala medie användare får tillgång till dessa genom applikationer som de har laddat ner till sin mobil eller surfplatta. Applikationer för dig som inte känner till är som program som laddas ned till mobil eller surfplatta. En definit
Why Authenticity Matters in Influencer Marketing (And How to Be Authentic)

Why Authenticity Matters in Influencer Marketing (And How to Be Authentic)

Influencer Marketing
Why Authenticity Matters in Influencer Marketing (And How to Be Authentic). Influencer marketing has existed since the age of dawn. Back in the days, people looked up to leaders and other influential people. After that, celebrities were all the fuzz, and now, social media is dominating the influencer market. The only difference now is that social media has rewritten the rules what influencer marketing really is, and now, authenticity is something that has gotten more attention than ever. Not necessarily because we are more influenced, but rather because influencer marketing has become a commodity - for everyone. In an Influencer Marketing survey  87% of respondents said that “influencer marketing’s top benefits entail creating authentic content about their brand.”. And this the single mo
How to Become a Social Media Influencer: The Ultimate Guide

How to Become a Social Media Influencer: The Ultimate Guide

Influencer Marketing
Wondering how to become a social media influencer? Want to learn the secret recipe of how to become a social media influencer? You're in the right place. But before we get into the nitty-gritty steps on how to become a social media influencer, we need to sort out the foundations. What is even a social media influencer? This question is being asked everyone and all the time, and still, people seem to have a hard time giving "social media influencers" a definition and description.¨ Social influence, which is not identical to a social media influencer's characteristics, but very alike, since it has evolved from that definition, is per Wikipedia defined: "Social influence occurs when a person's emotions, opinions, or behaviors are affected by others. Social influence takes man
25+ Common SEO Mistakes You Need To Avoid In 2019

25+ Common SEO Mistakes You Need To Avoid In 2019

SEO
Search Engine Optimization, or SEO for short, is one of the most crucial factors for building your online presence. It comprises of a series of steps and best practices that you need to implement in your website, to make sure you show up on the search engine results page - SERP. You see, people mostly turn towards search engines like Google, enter a keyword or key phrase and the search engine finds relevant results associated with that entered keyword. This is done using a search algorithm which looks through all the different websites and arranges them categorically in reference to relevance. The art of SEO is to optimize your website and your content so that it will show up in the user's SERP with respect to a particular keyword or key phrase being searched. Now, just like there...
Top 10 Tips to Get more Open Rates in Email Marketing

Top 10 Tips to Get more Open Rates in Email Marketing

Online Marketing
It's 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to stand out from the crowd and well-performed email marketing campaign can help you in doing that. Tracking your email opening rates can help you determine how effective your email marketing campaign is. If your subscribers aren’t opening your emails then there isn’t any way to proceed. Poor email CTR is not going to help you anyway hence you must work hard on boosting the rates. I have featured a few tips which will help you in building better s
How to Make Your Influencer Marketing Authentic (And Why it’s Important)

How to Make Your Influencer Marketing Authentic (And Why it’s Important)

Influencer Marketing
Trust is the single most important thing in influencer marketing. If people don't trust you, they will never buy from you. It's that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There's much more to it than that. I've seen things done right when it comes to running an authentic influencer campaign, and I've seen things done wrong when running a campaign. In this article, I'll be sharing that knowledge with you, and help you run influencer campaigns that come off as authentic from the beginning to the start. Why is authenticity important? Let's begin by saying that authenticity and trust are very much integrated when it comes to influencer marketing. If you are not authentic in your influencer marketing campaign...
Which Social Media Platform is Best for Influencer Marketing?

Which Social Media Platform is Best for Influencer Marketing?

Influencer Marketing
Wondering which social media platform is best for influencer marketing? You are probably no stranger to influencer marketing if you're here. You have probably seen some of the statistics that prove the power of influencer marketing, and maybe, you've even run your very own influencer marketing campaign. Influencer marketing has skyrocketed in popularity because today, virtually everyone has a voice and can build their influence with the help of social media. This is something that just wasn't possible before the internet and social media. Okay, so social media is the secret ingredient that has enabled the influencer marketing market and that it has increased in popularity, but the statistics only prove that leveraging influential individuals on social media to mediate and promote
What is Influencer marketing? Here’s the Ultimate Answer!

What is Influencer marketing? Here’s the Ultimate Answer!

Influencer Marketing
What is influencer marketing? That's a question that an ungodly amount of people are asking, so let's sort things out. Let's sort out the most common question that is being asked about influencer marketing. That is the most fundamental question "what is influencer marketing?". Influencer marketing has exploded in popularity in just the last couple of years, and if you've been on the internet and social media, or even read a newspaper in recent times, chances are, you've come across the term "influencer" and "influencer marketing". The terms themselves are quite revealing, but as someone who has never heard the term before, you're obviously left there with plenty of question marks. I see the question "what is influencer marketing?" being asked more and more across the web, bu...
Benefits of Influencer Marketing: 17 Killer Benefits you Need to Know

Benefits of Influencer Marketing: 17 Killer Benefits you Need to Know

Influencer Marketing
Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people who know what influencer marketing is, and that it works extremely well. In fact, that’s what happens with all marketing tactics. Some marketers start doing something new and see great results and high ROI from it, they start pouring more money into it, and shortly thereafter, it becomes a marketing commodity which all brands, which can execute and adapt quickly, embrace. Now, fortunately, there’s no need to argue whether or not influencer marketin
Essential Elements of a Successful Website: Ning Review

Essential Elements of a Successful Website: Ning Review

Online Marketing
Content is the oxygen to all great marketing and communication with your customers. If you want to get a message out, you need to have content. And you need to communicate with your target audience with the right types of messages that appeal to and resonate with your target audience. Over the years, the way we communicate, whether two-way communication or one-way communication has been revolutionized many times over. In this article, we'll share how to make a free website for a small business. Starting with the written word in books, to the telegraph, to the radio, to the television, and now to the digital era which has opened up an incredible amount of new communications channels and ways for you to reach your audience and convey a message. Blogging, video content, writte...
How to Choose the Right Influencers: A Complete Guide

How to Choose the Right Influencers: A Complete Guide

Influencer Marketing
Identifying influencers is a work of art all by itself, and whether you are searching for influencers manually or with the help of a directory or tool, there are some things you need to know in order to get it right. We've all seen the tremendous results influencer marketing is able to generate, but the truth is, you won't even generate a fraction of those results if you work with the wrong influencers. That's why finding the right ones for your brand is critical, and you'll be surprised just how much goes into it. So how can you identify the influencers who fit your brand like a hand in a glove, and helps you reach success? That's what you'll find out in this article. 1. Data is key To identify the right influencer, you need rich data. The social media data generated by t...
How to Improve your Search Rankings with Keyword Research

How to Improve your Search Rankings with Keyword Research

SEO
SEO is one of the most cost-effective marketing strategies you can use as a business. Every day, we perform tens, if not hundreds of searches on search engines for various reasons. Customers are actively looking for and comparing products, and for many, it is the main way they come in contact with a product and business. In fact, the main way many customers come in contact with a company is by searching for something on Google and then finding a company that meets their need. But at the same time, few searchers on Google scroll past the first page, and therefore, it is crucial to rank well on Google if you want your business to be found. There’s a joke among Search Engine marketers that if you want to hide a dead body, you do it on the third page of Google, and there’s a lot of tr
5 Tips to Dominate with Dropshipping

5 Tips to Dominate with Dropshipping

Business
Dropshipping is a business activity that has exploded in popularity over the years. Thanks to the widespread nature of the internet, and the solid platforms that drop shipping stores are mostly built on, it has enabled virtually anyone to open up their dropshipping business within a short period of time. Furthermore, the infrastructure on the internet for marketing and scaling is also advanced and quite affordable, allowing people to start their dropshipping business with not much money. But as with everything, it’s simply not enough to just set up your drop shipping store and then wait for the customers to come. Because the fact is that it’s not quite that simple. Especially now that there are more people than ever doing it, and the competition is thus tougher than ever. Drops
Different Ways to use Bitcoin in Your Day to Day Life

Different Ways to use Bitcoin in Your Day to Day Life

Lifestyle
We all know what Bitcoin is and, if you have been around long enough, you probably also know how to store, trade or send it. But since the technology is still quite new, have you ever wondered of the different ways you can use Bitcoin in your day to day life? After all, each day more businesses announce their support towards Bitcoin. From buying a plane ticket and paying for your train ride, to acquiring Amazon cards or the latest tech gadgets - let’s take a closer look at the practical usability of Bitcoin in your daily life: Flights and hotels Bitcoin is being used to book flights and hotels as early as 2013. Of course, with the progress of technology and popularity, more vendors now accept the digital coin for your dream holidays. Popular vendors include Expedia, Air Bal
Why Influencer Marketing Should be Part of your Marketing Strategy

Why Influencer Marketing Should be Part of your Marketing Strategy

Influencer Marketing
The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is "how they've always done it", and despite the fact that the costs are increasing and the results are decreasing, they continue to pour money into it. The other is that large corporates are bureaucratic and are slow to implement new things. While the large corporates are spending large amounts of money on marketing that clearly isn't very effective, and with which it is very hard to measure results with, there’s a trend among smaller busine
How to Increase Instagram Engagement: a Complete Guide

How to Increase Instagram Engagement: a Complete Guide

Instagram
If you’ve been using Instagram for a while, you’ve probably seen your engagement on Instagram drop. For some, quite substantially, for others, a little less. Instagram engagement is the fuel for success on the platform, because after all, Instagram is a social media platform, and if people aren’t engaging with you or your posts, really, what’s the point? If you’ve been experiencing your Instagram engagement dropping, you’re not alone. Over the years, an obvious trend on Instagram is that the engagement rate tends to decrease on accounts. Not only does the engagement rate tend to decrease as the accounts grow, but in more recent times, with the introduction of the Instagram algorithm, the engagement rate has significantly decreased for virtually every user on the platform. In fact,
11 Powerful Benefits of Influencer Marketing

11 Powerful Benefits of Influencer Marketing

Influencer Marketing
Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn't even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular and according to a study by Emarketer, 86 percent of marketers that used influencer marketing in the last year are looking to double their investment the next year. Brands wouldn’t use influencer marketing if it didn't prove to be effective, but it clearly does. And if you're not convinced, you can look at the statistics of influencer marketing. The marketing landscape is changing. Going through a digital revolution, some might call it. More and more businesses are ab
How to Find Social Media Influencers: a Complete Guide

How to Find Social Media Influencers: a Complete Guide

Influencer Marketing
Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time doing so on is changing. Fewer and fewer people, especially in the younger generations, are spending less time than ever consuming traditional media, while more people than ever are consuming content on social media. In fact, the average person in the UK spends more than a day a week online. That’s quite dramatic numbers. On the flip side, this goes to show where people are actualy spending time, and where you can reach them. Naturally, it makes sens
How to Spot if an Influencer is Fake

How to Spot if an Influencer is Fake

Influencer Marketing
When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social media algorithms and the competition between accounts of ending up in people's feeds, you're only going to reach a portion of your total followers on social media, or, in the case of influencer marketing, the influencer is only going to reach a portion of their followers. The issue is however that it’s not that simple. If you want to run a successful social media influencer marketing campaign, you have to go considerably more in-depth to see how influential the
Sociala medier strategi: en guide för att lyckas med marknadsföring!

Sociala medier strategi: en guide för att lyckas med marknadsföring!

Sociala Medier
Att ha en tydlig och detaljerad social media strategi är avgörande för framgång. Innan du börjar med dina sociala medier och sociala medier marknadsföringsinsatser, vill du se till att du har en karta som guidar dig. För det är precis vad en social media strategi är: En karta som berättar exakt var du ska gå, vilken väg du ska ta för att komma dit på bästa möjliga sätt. Och även vilka utmaningar du kan möta på vägen. Det talas ofta om vikten av att ha en sociala medier strategi, men varför är det nödvändigt? Kan du inte bara hoppa över det och sätta igång direkt? Det är precis vad många marknadsförare gör. Tyvärr. En sociala medier strategi är något abstrakt för många marknadsförare. När de börjar med sociala medier vill de sätta igång direkt, utan någon strategi eller plane
What Does Influencer Marketing Mean? A Complete Guide

What Does Influencer Marketing Mean? A Complete Guide

Influencer Marketing
Influencer marketing is a relatively new form of marketing. On the other hand, it's a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you're influenced by what other people say and do, consciously, or unconsciously. Often times, the people who you look up to the most are the people who influence you the most. Now, this isn't influence marketing, this is what would be called influence, but as marketers started understanding this phenomenon, they, of course, started using this to their advantage to sell things. Think about celebrities, movie stars, characters etc. Growing up, children want to be action heroes, and as they get older, th...
Snapchat på Datorn: Såhär Gör Du!

Snapchat på Datorn: Såhär Gör Du!

Sociala Medier
Att skicka Snaps till folk via Snapchat är ett roligt och snabbt sätt att interagera med vänner och familj. Vanligast brukar man dela med sig av mindre finputsade bilder och videos på sin story, som man kanske inte hade lagt upp på andra sociala medier plattformar, eftersom att de försvinner efter 24 timmar. Appen har flera hundra miljoner dagliga användare och används av många kändisar för att dela sina händelserika liv. Medan Snapchat redan är tillgängligt på iOS och Android, är det ännu inte officiellt tillgängligt för datorn. Det är många som eftersöker Snapchat på datorn, men det är svårt att veta hur man ska gå tillväga då du inte kan logga in på Snapchat på datorn via Snapchats hemsida. Men även om det inte finns någon officiell datorvariant av appen finns det fortfarande sätt
Instagram Namn: så Väljer du ett Bra Användarnamn!

Instagram Namn: så Väljer du ett Bra Användarnamn!

Sociala Medier
Att skapa ett användarnamn för Instagram är otroligt viktigt. Långt viktigare än vad många faktiskt tror. Det är livsnerven i ditt Instagram-konto, eftersom användarnamnet används för att upptäcka din profil, ditt varumärke och är en kritisk faktor om en person följer dig eller inte. Med andra ord har ditt Instagram namn stor påverkan på din framgång på plattformen. Men ändå ägnar de flesta lite tanke åt sitt användarnamn. Oavsett om du skapar ditt användarnamn för första gången eller debatterar om du behöver ändra ditt nuvarande användarnamn sammanställer vi en lista med bästa metoder för att hjälpa dig att förstå kriterierna för det perfekta användarnamnet på Instagram, och hur du kan komma fram till det. På Instagram är ett av dina främsta mål att fånga andra användares uppmärksam
Snapchat Dagar: Vad är Det och hur Fungerar Det?

Snapchat Dagar: Vad är Det och hur Fungerar Det?

Sociala Medier
Snapchat är en social medieplattform som tillåter dig att skicka bilder, videos, och chattar till vänner, som sedan försvinner efter att de har blivit öppnade. Det är en interaktiv plattform med massor av olika funktioner såsom ansiktsfilter och renderingar. Med över 300 miljoner användare varje månda är Snapchat en av världens största sociala medieplattformer. I denna artikel ska vi fokusera på en funktion på Snapchat som heter Snapchat dagar (Snapchat streak), vad det är, och hur den fungerar. Vad är Snapchat dagar (Snapchat streak) En Snapchat-streak, Snapchat dagar- eller som några kallar det, en Snapstreak - innebär att du och en annan Snapchatter har skickat varandra en snap (antingen ett foto eller en video) de senaste 24 timmarna i minst tre dagar i rad. Om du lyckas med det h
Snapchat Poäng: så Fungerar De!

Snapchat Poäng: så Fungerar De!

Sociala Medier, Tips & tricks
Snapchat poäng: så fungerar dem! Hur bestäms dina Snapchat poäng? Medan ingen vet säkert vad den exakta algoritmen Snapchat använder är, verkar det som att poängen ökas med minst en eller flera punkter av någon av dessa tre handlingar: Antalet snaps du skickar. Antalet snaps du ser. Antalet stories du skickar. Snapchat-poängen ökar inte för stories som du ser, eller texter som du skickar, eller för något annat som inte involverar snaps eller historier. Hur Snapchat-poäng fungerar - Din poäng ökar med ett poäng när du skickar en snap till en person eller din berättelse. Det ökar också när du öppnar en snap som är skickad till dig. Din poäng ökar inte när du öppnar en stories uppdatering, när du skickar en text eller läser en text. Öka ditt Snapchat poäng Det bästa s
Snapchat Kartan: Allt Du Behöver Veta Om SnapMap!

Snapchat Kartan: Allt Du Behöver Veta Om SnapMap!

Sociala Medier
Snapchat kartan är någonting som har skapat både debatt och diskussion. Det är en funktion i Snapchat appen, och om du har använt Snapchat men inte varit uppmärksam finns det en liten risk att du kan ha missat Snapchat kartor funktionen, oftast kallad "Snapmap". I denna artikel får du lära dig allt du behöver veta om Snapchat kartor. Vad är Snapchat kartor? Snapchat kartor är ett snabbt och enkelt sätt att dela dina platstjänster, se dina vänners platstjänster, samt se olika events och saker som händer på olika ställen. Snapchat uppdaterar automatiskt dina platstjänster när du använder Snapchat, och om du har din position aktiverad på Snapchat så kan dina vänner se var du senast befann dig. Snapchat kartor släptes i Juni 2017 och beskrevs av Snapchat som “new way to see the wor
Snapchat Symboler: Allt Du Behöver Veta & Komplett Lista!

Snapchat Symboler: Allt Du Behöver Veta & Komplett Lista!

Sociala Medier
Har du någonsin undrat vad Snapchat symbolerna på Snapchat betyder? De flesta ser Snapchat symbolerna bredvid sina chatter, men endast ett fåtal vet vad Snapchat Emojis faktiskt betyder. Och detta kanske inte är så konstigt eftersom att det inte finns någon utskriven försklaring bredvid snapchat symbolerna.Men oroa dig inte, för i denna artikel försklarar vi innebörden av Snapchat symboler, samt listar alla symboler som Snapchat använder. Du kan se detta som ett Snapchat Symboler lexikon. Snapchat  Symboler betydelse Snapchat symboler visas bredvid dina vänners användarnamn på Snapchat. Det finns 13 symboler totalt som används (utöver ett antal extra symboler vid födelsedagar). Dock kan detta komma att förändras i framtiden i och med uppdateringar. Utseendet på Snapchat symbolen kan vari
How to Improve Your Influencer Marketing Campaigns

How to Improve Your Influencer Marketing Campaigns

Influencer Marketing
Have you run influencer marketing campaigns but just cannot get any traction? You've probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren't anywhere near that. But there's a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing is an extremely powerful and effective marketing tactic, it is only that if you know how to use it and execute it properly. On paper, influencer marketing seems very simple. You find someone with lots of followers, you pay them, and they promote your products. What can go wrong? Well, the answer is, everything. A well-executed influencer marketing campaign is far more well-planned. If you're struggling with gener...
How to Improve Your Content with CopyWritely Content Optimisation Software

How to Improve Your Content with CopyWritely Content Optimisation Software

Online Marketing, SEO
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma