Author: Jens Wirdenius

11 Digital Marketing Types You Need to Know About

11 Digital Marketing Types You Need to Know About

Online Marketing
Curious about the different digital marketing types?Digital marketing is a large word which houses a large number of marketing types and activities.Unless you’ve been living under a rock for the last decade, chances are, you’ve heard about the importance of digital marketing and all the benefits that come with it. But with a large number of marketing approaches falling under the digital marketing category, how will you know which you should use?In fact, if you don’t know what digital marketing types exist, how can you know possibly know which digital marketing type is best suited for your brand and objectives? (The answer is, you can't.)Digital marketing has time and time over proven itself to be far superior over traditional marketing, but that doesn’t mean all digital mar
How to Block People on Twitter

How to Block People on Twitter

How-To, Twitter
Looking to block people on Twitter? Need to learn how to block people on Twitter first?Struggling with Bots on Twitter who are leaving their unappreciated comments, or maybe stalker bothering you on Twitter?No matter what, there are times, when you need to know how to block people on Twitter and then block them.The good news is that blocking an account on Twitter is super easy and can be done in just a few steps.The Twitter block feature gives you control and power to decide who should be able to access your account and see your posts. By blocking someone, you can restrict their access to your account, prevent them from contacting you, seeing your tweets, as well as following you. In terms of bots, Twitter is a social media platform which has had major issues with spammers
How To See A Friend’s Instagram Activity

How To See A Friend’s Instagram Activity

How-To, Instagram
How to See a Friend's Instagram Activity(adsbygoogle = window.adsbygoogle || []).push({});Article updated June 2018.Want to see a friend's Instagram activity? Want to know what they are up to on Instagram?Whether you are really stalking your friend on Instagram, or are just interested in what posts they like, you'll be happy to hear that there are ways with which you can see your friend's Instagram activity. Today, we share more information about ourselves than ever before. We share what we eat, what we do, how we feel, and much more. Something we also don't think about is that social media also share our way of living, our awake times, when we go to bed, and how we use social media.When we use social media, we leave traces of our social media usage which enab
How to Repost on Instagram: the Complete Guide

How to Repost on Instagram: the Complete Guide

Instagram
Want to know how to repost on Instagram? Want to learn how to effectively incorporate Instagram reposting into your Instagram strategy?Instagram truly is the social media platform of this era which has exploded dramatically over the years. Instagram enables you to share the most amazing moments with your followers and enables a great storytelling to captivate and engage your audience, but what if you don’t want to upload your own picture but instead want to repost another account’s Instagram post?There are many reasons why you might want to repost on Instagram. Maybe you just don’t have anything to share with your audience, maybe you’ve seen an inspiring post which you now want to share with your audience to pass on the value that you yourself got from it.With millions of milli
How To Temporarily Disable Your Instagram Account

How To Temporarily Disable Your Instagram Account

How-To, Instagram
Looking to temporarily disable your Instagram account?Instagram is truly one of the most powerful social media platforms of this era, and it can be viewed as the most significant platform that has evolved this decade.Instagram is an amazing social media platform in so many ways, and clearly, people seem to find that it brings value to their lives considering the fact that more than 800 million people are actively using it.But social media just isn’t everyone’s cup of tea. Therefore, you’ve maybe made the decision to deactivate Instagram.Maybe have found that Instagram has been taking up too much of your time, maybe you have no interest in opening up your life for the world to see and share posts about your life.You might have created a new account and now, you want to d
How To Delete Your Instagram Account

How To Delete Your Instagram Account

How-To, Instagram
Looking to delete your Instagram account but not sure how to do it?Instagram is one of the most popular social networks With a staggering 800 million users globally. It’s safe to say that Instagram and social media as a whole has completely revolutionized the society we live in, the way we communicate and share information with each other. Instagram is with its large number of users one of the most popular social media platforms of this era, so clearly, people seem to find value in the platform.But the truth is that not everyone does. Or, there might be other reasons that you want to delete your Instagram account.Maybe you’ve given Instagram a shot but found that it just wasn’t your cup of tea to share photos of your life or looking at what other people are up to, and now, want
The Complete and Only Guide to Video Marketing You’ll Ever Need

The Complete and Only Guide to Video Marketing You’ll Ever Need

Online Marketing
Want to become a video marketing expert?In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words".I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say?In theory, it’d say quite a lot, right?This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly.An equation could look like this:1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million.And all of that makes sense, with the fact that humans are visual creatures, in mind.Just look
How Do You Get Instagram Insights?

How Do You Get Instagram Insights?

How-To, Instagram
Want to access Instagram’s built-in analytics tool known by the name of Instagram Insights?Over the years, Instagram has become more and more orientated towards businesses, and there are two reasons for that. First off, as more and more brands hop on to Instagram, all of a sudden, a new group of users have emerged on Instagram. Because Instagram wants as many users as possible, this lead to them having cater to a new user base, and making sure their needs are met. And the people who are using Instagram and other social media platforms and running them for businesses are marketers. Marketers love measuring results and evaluating the ROI, and they also have pressure from other people to prove the results the marketing efforts they are using are generating.But measuring marketing resu
How To Get Your Instagram Verified

How To Get Your Instagram Verified

How-To, Instagram
Looking to get your Instagram verified?Getting Instagram verified symbol is one of the most discussed questions about the platform. The question is almost as discussed and asked as much as the question of how you grow Instagram followers. That’s because having an Instagram verified symbol comes with the same prestige as having a lot of followers.Apart from what many tend to believe, the Instagram verified symbol has nothing to do with follower count. Sure, there might be a correlation between the number of Instagram verified symbols that there are in total and the number of those belong to accounts with huge followings. However, while the relation might be correlated, it isn’t due to causality. I’ll get more into detail of this further on.That you don’t need a lot of followers
How to See Who Visits Your Instagram Profile

How to See Who Visits Your Instagram Profile

Instagram
Wondering how you can see who visits your Instagram profile?A common question that people ask is how they can see who visits their Instagram profile, and despite it being a commonly asked question, there are only a few answers to it.This is why I have taken on the challenge to write the most in-depth and thorough answer to how you can see who visits your Instagram profile and if it is even possible. How to see who visits your Instagram profile As you’ve might have guessed, there are ways that you can see who visits your Instagram profile.Some of the methods to do so include using third-party apps, and others using a different approach.In asking the question of whether or not it is possible to see who visits your Instagram profile, many people hope that there would be some
How to Spot a Fake Instagram Account

How to Spot a Fake Instagram Account

Instagram
Want to learn how to spot a fake Instagram account?You’re probably already aware of the fact that on Instagram, there are fake Instagram accounts.And Instagram is cracking down on it hard. As Instagram has exploded in popularity over the years, so has the importance and significance of having a lot of followers on Instagram become. Today, having followers mean prestige and respect and looking more popular in front of other people.But not everyone knows how to, or wants to put in the effort of working strategically to authentically grow their followers, but instead, they decide to take the shortcut. And there aren’t just a selected few people who buy fake followers on Instagram. Today, large corporates, influencers, and all sorts of people purchase followers on Instagram, ev
Top 19 Online Marketing Benefits You Shouldn’t Ignore

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Online Marketing
Curious about the online marketing benefits?The number of internet users has skyrocketed since it first came around.In 2017, it was estimated that 3.58 billion people were using the internet.This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet.For marketers, one might say that the internet has completely turned upside down on the marketing industry.When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable.Until you realize that marketers only trade on one thing: attention.Everything you do in marke...
How to Clean and Remove Inactive Instagram Followers

How to Clean and Remove Inactive Instagram Followers

How-To, Instagram
If you’ve been using Instagram, or any social media platform for that matter, you know that there are inactive Instagram followers and a ton of inactive accounts that belong to people who have either created a new account, forgot the log-ins, or have just stopped using Instagram.On Instagram, growing a large following is the goal of many people, but what’s even more desirable is having an engaged and interested audience of people who actually interact with the content you share.Inactive Instagram followers, also known as Instagram followers, are accounts that bring no real value to you, other than that they increase the number of followers you have. If you use Instagram for promoting your products, they’ll never buy from you, and if you want your followers to take action, they
16 Killer Ways to Improve Your Email Marketing Performance

16 Killer Ways to Improve Your Email Marketing Performance

Online Marketing
Want to improve your email marketing performance?How many times have we heard that something within the marketing space is dead?Print ad is dead, television ads are dead, radio ads are dead… and so on.Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies.Why is that?Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it.So what’s the reason that we time and time over hear that email marketing is dead?Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be
24 Reasons Brands Should use Social Media Marketing

24 Reasons Brands Should use Social Media Marketing

Social Media Marketing
Not convinced about social media yet, but want to explore the reasons brands should use social media marketing?When I planned writing this article, I came up with the idea that I would just go on and on talking about listing all the incredible statistics of social media marketing, because after all, wouldn't that be convincing enough? Fortunately, I decided not to, because I am sure most of you know that social media marketing is incredibly powerful in marketing already. Plus, while the social media statistics tell us that it is a tremendous marketing tool that can generate amazing results, It does't give us other reasons why brands should use social media marketing other than that social media is "great".So instead, I thought that you might be after some more practical answers to ...
How to delete your Snapchat Account in 1 Minute

How to delete your Snapchat Account in 1 Minute

Snapchat
Looking to delete your Snapchat account?You’re in the right place!There are many reasons to why you may want to delete your Snapchat account. Maybe you’ve created a new account, maybe your account was struck by the Snapchat leak when a security scare involving a massive leak of 4.6 million Snapchat usernames and phone numbers took place, or maybe, you’ve just gotten tired of it.Snapchat lost the trust of a lot of users after their security breach, and an action that a large number of people took was to delete their Snapchat account.Despite Snapchat having faced some adversity and challenges the last couple of years, especially seeing a considerably slowed-down growth as a result of Instagram introducing a Snapchat-replicated feature, which was Stories. And since Instagram a
5 powerful Reasons Your E-Commerce Business Shouldn’t Ignore SEO

5 powerful Reasons Your E-Commerce Business Shouldn’t Ignore SEO

SEO
Is your e-commerce ignoring SEO?Want to know the reasons why you shouldn't ignore SEO?You’ve designed an incredible e-commerce site, you offer outstanding products, and people are visiting and placing orders! You currently invest in paid traffic of various types like Pay Per Click, Pay Per View, Banner Ads, and Facebook Ads, and your investment is really paying off.Paid traffic is an excellent source of targeted traffic for an e-commerce website. In fact, some of the biggest e-commerce sites rely on it such as Amazon, Target, and Walmart. However, while paid traffic may be great, there’s something else that you should be using for your e-commerce site that will help you get even more traffic, clicks, and conversions. What is it? – search engine optimization!An effective, re
77 Breathtaking Facts About Cyber Crimes (Infographic)

77 Breathtaking Facts About Cyber Crimes (Infographic)

Online Marketing
Are you protected and safe from cyber crimes?Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping.Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain.With data, cybercriminals can steal your identity, take over your financial accounts ...
Choosing The Right Social Media Platforms for Marketing: How to do it

Choosing The Right Social Media Platforms for Marketing: How to do it

Tips & tricks
How should you be choosing social media platforms for marketing?Picking social media platforms is hard.There are several hundred out there, maybe even thousand, and as a result, the process of choosing becomes a lot more difficult.You obviously have the biggest ones like Facebook, Instagram, Twitter, and Pinterest, just to name a few, but is it really the number of social media users that you should base your choices of social media platforms?Or should you look beyond the user count of the different platforms and just choose the platforms that suit your brand?Is it better to select lesser-known social platforms like Pheed, Ning, hi5?There are a lot of questions when it comes to selecting social media platforms, and the answer to the title is that it depends -on seve
6 Instagram Mistakes I Have Committed (And What You can Learn From it)

6 Instagram Mistakes I Have Committed (And What You can Learn From it)

Instagram
Afraid that you are making Instagram mistakes?Years ago, I hopped onto Instagram like any other curious person to see what Instagram was all about, and quite quickly, I fell in love.Soon thereafter, I started wondering whether or not there were tricks to grow my following, increase my likes, and in any other way increase my presence on the social platform.And sure enough, it did, but many of those tactics are holes that have now been filled with Instagram realized people (including me) were hacking the system.Soon thereafter, I started wondering: if people’s attention is on Instagram, why can’t I use Instagram as a marketing tool, and use it to increase brand awareness, and build relationships?And if you’ve been using Instagram in today’s landscape, you know you can.
Så Vet Du Om Någon Blockerat Dig På Snapchat

Så Vet Du Om Någon Blockerat Dig På Snapchat

Sociala Medier
Vill du veta hur man ser om någon har blockerat dig på Snapchat?Då är du på rätt ställe! Välkommen."Om någon skulle blockera mig på Snapchat, skulle jag fortfarande kunna se deras Stories?"Hur vet jag om någon har blockerat mig på Snapchat?"Det här är bara två av många frågor som är relaterade till samma fråga.Eftersom att du är här är det också antagligen frågor du försöker hitta svar på.Leta inte mer, för att i denna korta artikeln kommer du lära dig allt om hur man vet om någon blockerat dig på Snapchat.Svaret på den frågan är ganska simpel, men det finns flera sätt att upptäcka om någon har blockerat dig på SnapchatSnapchat skickar inga notiser om någon blockerat dig på Snapchat (av goda skäl) men som tur är finns det ett par sätt att se om du har blocke
The Complete List Of The Most Common Social media marketing questions

The Complete List Of The Most Common Social media marketing questions

Social Media Marketing
Do you have some social media marketing questions?It’s safe to say that social media has completely revolutionized our society.Or at the very least, the way we communicate.In 2018, the number of social media users of social media users is projected to reach 2.62 billion. And that’s quite a lot of people, considering the fact that there are 7,6 billion people in this world.And as a marketer, you need to realize that you’re only trading on one thing: attention.Where your audience’s attention is, that’s where you should be.There’s no real point of running television ads if no-one is watching the television, nor is there any point to run a television ad, even if there are people watching, if none of those people are within your target audience, right?As people’s att
How to Leverage Emotions in Marketing: a Complete Guide

How to Leverage Emotions in Marketing: a Complete Guide

How-To
Every day, we go through tons of different emotions, but the fact of the matter is that humans are only capable of feeling four basic four “basic” emotions, which are, afraid/surprised, happy, sad, and angry/disgusted. But from those four basic emotions, there is a whole spectrum of emotions that we can feel, similar to how there are only three basic colors, which in turn can be mixed to create secondary colors.While we like to believe we are rational creatures who make clever, logical, and well-thought decisions based on deep thought and consideration, but in reality, humans make emotional decisions.The neuroscientist Antonio Damasio made a study on individuals who had damaged the part of the brain where emotions are generated, and the findings were groundbreaking. The individuals
How to Optimize Your Content for Better Conversions

How to Optimize Your Content for Better Conversions

How-To
Want to learn How to Optimize Your Content for Better Conversions?You’re always looking to increase your conversion rate as a brand.And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right?Content marketing has skyrocketed in popularity over the years, and we have Google Trends that prove it. But its increased popularity is not strange considering the immense results it is showing that it's able to generate.The market is changing, and you need to adapt your business to those changes. And in today's marketing landscape, content marketing is certainly part of that.People are tired of brands who are stealing their time with their boring advertisements,
How to Leverage Segmentation in Marketing to Boost Conversions

How to Leverage Segmentation in Marketing to Boost Conversions

How-To
No-one is the other like, and everyone is unique, are things we hear and have been fed with since being children.But in marketing, those ideas often seem to have gone lost.Because most brands market to the large crowd, without thinking about the individuals in that crowd.But after all, it is to the individuals we sell, not to the large crowd, and marketers need to understand that. Luckily, a lot of them do, plus, you’re here, so that means you’re ready to take the next step.Every customer has different needs, different perspectives, and ideas. And the way you market to the individuals in a more personal and tailored manner is by leveraging segmentation in your marketing.In this article, we’re looking at how you can leverage segmentation in your marketing, so you can cra
Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Online Marketing
Email marketing isn't dead.But if you check the internet, it may sure seem like it."Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years.But is email marketing actually dead?Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers.As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch
How to Leverage Social Media Messaging Chat Apps for Marketing

How to Leverage Social Media Messaging Chat Apps for Marketing

How-To, Social Media Marketing
Over the time, as social media has grown, and its total user count has reached more than, a lot of messaging apps have popped up.Some created by famous corporates like Facebook, others that were initially completely unknown, such as KIK.But the social landscape is quickly evolving.The messaging apps that are being used today may not be used tomorrow.One thing’s for sure, though.Mobile messaging is on the rise, and never in the history of this earth has mobile messaging been more popular today, allowing people to communicate with people from all around the world in a heartbeat.In fact, more than 1.4 billion people used mobile messaging apps in 2016, which is an increase of almost 16 percent over 2015(!).That’s not all.A study by Nielsen found that 59 percent
How to Leverage the Power of User-Generated Content in Marketing

How to Leverage the Power of User-Generated Content in Marketing

Online Marketing
Curious about user-generated content?As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results.But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience.Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low.With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your
How To Get To Instagram Explore Page Hack

How To Get To Instagram Explore Page Hack

How-To, Instagram
If you have used Instagram, even for just a day, I’d be surprised if you haven’t come across the Instagram Explore page.If you’ve been looking at opportunities to increase exposure for your brand on Instagram, It’s not completely unlikely that you’ve been dreaming about getting your post featured on the Instagram explore page, either.Instagram continues to be an effective tool for brands to increase their exposure, and build strong relationships with their audience, and the statistics of Instagram marketing proves this.But as more and more people hop onto Instagram, including brands, it means that more and more content is being put out.In fact, over 95 million photos are shared on Instagram daily.This means that the competition of getting your post seen is tougher than
The Ultimate Guide to Creating Visually Appealing Content For Marketing

The Ultimate Guide to Creating Visually Appealing Content For Marketing

Online Marketing
All You Need To Know To Create Visually Appealing Content For MarketingYou’ve probably heard the quote content is king a million times by now.But that’s because it’s true.There’s a reason why brands and marketers are devoting more money than ever into content marketing.But which type of content should you focus on?Studies say visual content.And it’s not so strange, really!The human brain resonates a lot better with visual content than it does with text.Think about it:Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject?Most would say video.And studies prove that you’ll also be able to learn more by watching the video.And yes, I know, it’s a bit counter-intuitive that I am rambling on
Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Online Marketing
Direct Mail marketing is far from dead.In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day.Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them.Interestingly, there is far less competition in y...
The Complete Guide to a Killer Social Media Branding Strategy

The Complete Guide to a Killer Social Media Branding Strategy

Social Media Marketing
Want to learn how you can develop a social media branding strategy?More and more, we hear the term "branding" in the marketing landscape.Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience.Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding.But what does it really mean?And how do you do it?The marketing landscape is competitive.Everyone is fighting for their audience's attention, not to mention the tough competition on social media.Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...
Everything You Need to Know About Advertising on Instagram

Everything You Need to Know About Advertising on Instagram

Instagram
Everything You Need to Know About Advertising on Instagram : Instagram adsIn 2015, Instagram ads were made available to all marketers.The Facebook-owned social media platform, that was obtained for 1 billion dollars didn’t have any sources of income and was instead bleeding money.But Instagram had one thing:Attention.As a marketer, you need to realize you’re only trading on one thing:Attention.If you don’t have your audience’s attention, you won’t be able to increase sales, boost conversions, increase brand awareness, or improve any other metric you might want to focus on.When Facebook bought Instagram, they realized the immense attention that was on Instagram, and where attention is, there’s money to be made.The good news is that Instagram has no lack o
7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing
7 Digital Marketing Types you Need to Use todayBy definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services.Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology.Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it to
How to Boost Sales by Selling to Existing Customers

How to Boost Sales by Selling to Existing Customers

How-To
How to Boost Sales by Selling to Existing CustomersWant to increase your revenue?Who am I kidding, of course, you do!The most obvious way to go about doing this is to go out and acquire new customers.But did you know you can increase your revenue by focusing on the customers you already have?Without acquiring a single new customer?Acquiring new customers is great, but retaining customers and focusing on getting your existing customers to buy more from you is better.But in doing so, we cannot neglect the importance of acquiring new customers as well.When your customer acquisition works together with your customer retention, that’s when you have a recipe for success.If you’re only focusing on increasing your sales without acquiring new customers, eventuall
How to Use Snapchat for Marketing: a Complete Guide

How to Use Snapchat for Marketing: a Complete Guide

Snapchat
How to Use Snapchat for Marketing: a Complete GuideSnapchat is a social network of over 178 million daily active users worldwide. It’s an app mainly focused on video and photos, which disappear after 24 hours, or instantly after they’ve been watched. On the platform. you can send snaps to your friends, as well as share ”stories” on your profile, which your friends can watch an unlimited amount of time for 24 hours, after which they disappear.Snapchat is a social media platform that is just a baby compared to its competitors, however, it gained traction because it offered something that that many people were crying for - being able to send content that disappears.As the social media platform has evolved and grown, new features has been introduced, the number of users has increas
How to Make Sure Your Website is Social Media Ready

How to Make Sure Your Website is Social Media Ready

How-To
How to Make Sure Your Website is Social Media ReadyIf you’re doing social media marketing correctly, you’re treating your website and your social media like one, that works together in harmony, and complement each other - allowing you to generate the best possible results.Social media marketing is tremendously powerful if used in the right way, but just using social media without having a website, or having a website but not incorporating it into your social media marketing means you are reaching far from your full potential.For many brands, social media is an outlet that allows them to reach more people and build stronger relationships with their audience, then leading them to their website to get them to convert.But simply guiding people to your website isn’t enough.I
How to Create a Unique Visual Theme on Instagram

How to Create a Unique Visual Theme on Instagram

Instagram
How to Create a Unique Visual Theme on InstagramInstagram is a social media platform that is based on visual content.Have you ever tried uploading a post without using visual content?Hint: It isn't possible.To say the least, your visual content on Instagram is tremendously important.It is what helps you stand out from the crowd, and it is your value proposition to your audience.Over 95 million posts are shared on Instagram daily.This puts the greatest importance on the content you put out.But not only should your content be appealing, relevant, and high-quality, it should also follow a certain theme.There are a few things that separate the leaders on Instagram from the people who are struggling to get to the top, and one of them is that they have a visua
How to Make Your Marketing More Transparent

How to Make Your Marketing More Transparent

How-To
How to Make Your Marketing More TransparentOne of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand.This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have.So they become as private as they possibly can, not letting anyone in on their brand secrets.And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked.Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr
6 Secret Tactics to Growing Your Business With Snapchat

6 Secret Tactics to Growing Your Business With Snapchat

Snapchat
6 Secret Tactics to Growing Your Business With SnapchatWhen I say social media, what do you think about?Facebook? Instagram? Maybe even Twitter?Most of you won’t think about Snapchat.This is something that is quite interesting because although Snapchat having 178 million daily active users worldwide, more than Twitter’s 330 million monthly active users, it’s often a social platform that is ignored and neglected by marketers.A lot of it because it is new, at least compared to the other leading platforms on social media.Everyone is afraid of the unknown, especially when you don’t know what results Snapchat can generate to you.But the good news is that where people’s attention is, there are marketing results to be generated.But what really affects how effective
How to Leverage Emotions In Marketing to Skyrocket Sales

How to Leverage Emotions In Marketing to Skyrocket Sales

How-To
How to Leverage Emotions In Marketing to Skyrocket SalesHumans are emotional creatures.We cry, we laugh, we scream, and we shout.Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert.Hint: it is possible - and it’s happening all around you.And you can probably recognize yourself in this.The majority of the choices you make are made based on how you feel, not what you think.In that sense, we’re irrational creatures, which makes that the main thing marketers have to appeal to is your emotions.While we often want to think and believe that we’re in control of our choices, it’s seldom we actually are.Instead of using your logical th
The Complete Guide on How to Build Successful Sales Funnels

The Complete Guide on How to Build Successful Sales Funnels

How-To
The Complete Guide on How to Build Successful Sales FunnelsAre you feeling like you’re doing everything in your power to boost sales, but still, people aren’t converting?Are you following every single principle of optimising your content, website and landing page to boost your conversions, but still, it just doesn’t seem to help?Don’t worry.The answer might lie in your sales funnel.In fact, have you put great emphasis on developing and following your sales funnel when trying to increase your sales?The problem with most businesses today is that they have a lot of eyes on them, but the vast majority of those people just aren’t buying.Imagine if all, or at least the majority of people who come to your site and online shop converts.I am going to let you in on a
How to Repurpose Content and Generate Better Results

How to Repurpose Content and Generate Better Results

How-To
How to Repurpose Content and Generate Better ResultsCreating content is hard.It’s both time-consuming and expensive.And with the saturated and competitive landscape online, you need to invest even more resources into producing high-quality content for it to even benefit you.Creating just average content isn't enough for cutting through the noise.But what happens after you press publish, share, and post?What happens with the piece of content you’ve invested so much time and resources into creating?Well, hopefully, it drives some results and has some marketing benefits, but quite soon, it will start disappearing in the noise of the internet. And before you know it, your content stops generating any marketing results and stops benefiting you, and you have to create
Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)

Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)

Blog
Why the Holistic Industry Needs to Embrace the Power of the Blog (Infographic)It is a known fact that the conventional medical establishment has tried everything in their power to crush the holistic industry.Unlike the medicine-driven, high profits of the conventional sector, holistic practitioners use less conventional ways of therapy that studies have shown can be just as effective as -if not more than - their mainstream cousins.The truth is big pharmaceuticals have made billions on selling drugs and treatments that have made it very hard for a holistic practitioner to compete.The market budgets of these huge companies made it nearly impossible to market to their global demographic, until now.The internet has definitely changed the world and made it so that r
15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

Social Media Marketing
15 Powerful Ways to Skyrocket Your Sales With Social Media MarketingSocial media has a great marketing power, and if used in the right way, it can drive you tons of sales.But that’s also the catch.Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to.In fact, that’s probably the reason you are here.You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you.When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article.Let's dig right in. 1. Use the platforms your audience is using the mos
How to Market Your Brand in the Saturated Landscape of Social Media

How to Market Your Brand in the Saturated Landscape of Social Media

Social Media Marketing
How to Market Your Brand in the Saturated Landscape of Social MediaWhen using social media for marketing, you're essentially doing one thing: fighting to get people's attention.This is especially true for marketers -  no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too!The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience.In theory, social media is just like all other marketing sources when it
The Complete Guide to Leveraging The Psychology Of Colors in Marketing

The Complete Guide to Leveraging The Psychology Of Colors in Marketing

Business
The Complete Guide to Leveraging The Psychology Of Colors in MarketingColors have a huge effect on us humans.What’s more, in a saturated landscape, colors can help you stand out from the crowd and reach greater results.Emotionally, colors impact us greatly, and as a marketer, you’ll probably ask the natural question ”can I leverage this in marketing?” and ”how do I do it?”.As you’ve probably have been able to guess, colors can be leveraged in marketing a whole lot, and that’s exactly what we’ll dig into in this article.Colors impacts how your audience feel, what they think, how they view your brand, and ultimately if they’ll convert. Therefore, understanding color psychology is crucial for boosting your marketing results, but also for reaching success with the content y
3 Simple Tips For Using social media marketing To Get Ahead Your Competition

3 Simple Tips For Using social media marketing To Get Ahead Your Competition

Social Media Marketing
Want to improve better results on social media?Are you constantly looking at your competitors and think about how you can outrun them?Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you.In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results.In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you.Think ...
How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How-To, Instagram
How to Sell With Instagram Shoppable Posts: Shopping on InstagramInstagram has shown to be very effective in driving sales.In fact, Engaged Instagram users have an order value of $65. And as if that wasn't enough, a survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post.In other words, if you aren't using Instagram for marketing and to drive more sales, you're missing out on a tremendous opportunity.As a marketer, you want to take advantage of all tools and features possible that can help make your life easier or help you generate better results.Instagram shoppable posts, also (unsurprisingly) called "shopping on Instagram" is such feature.Chances are,  you're already using Instagram but are e
The Complete Guide to Using Instagram Direct Message (DM on Instagram)

The Complete Guide to Using Instagram Direct Message (DM on Instagram)

Instagram
The Complete Guide to Using Instagram Direct Message (DM on Instagram)Direct Message on Instagram is tremendously powerful and helpful tool that few brands are using to its full potential.It has a ton of quirky built-in features that many don’t know about, and it is an incredibly effective tool both for regular users, but more importantly, brands trying to get the most of Instagram by connecting with their audience.In this article, I am exploring all of the features that Instagram Direct Message has to offer, how it works, and how you can use it to market your business. In other words, everything there is to know about the feature. What is Instagram Direct Message? Let’s start with the obvious.Instagram Direct Messages, also referred to as DMs. Direct, and Instagram Direc
14 Ways to Get Started With Social Media Marketing For Your Business Today

14 Ways to Get Started With Social Media Marketing For Your Business Today

Social Media Marketing
14 Ways to Get Started With Social Media Marketing For Your Business TodayIn recent years, social media has become a more and more important part of businesses’ marketing strategies.From multi-billion dollar companies like Coca-Cola to small startup companiesThere’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it.What’s more, we have the social media statistics that back it up.Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true.It might have been something for the kids when it
67 Powerful Benefits Of Social Media Marketing For Your Business

67 Powerful Benefits Of Social Media Marketing For Your Business

Social Media Marketing
67 Powerful Benefits Of Social Media Marketing For Your BusinessYou have probably heard how powerful and effective social media is for marketing a million times before. But why is that so?Simply saying "social media is great for marketing" doesn't tell us a lot, right?Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it.Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results.Sounds good?Then let's dig right in! 1.
37 Harmful Mistakes You’re Making on Instagram

37 Harmful Mistakes You’re Making on Instagram

Instagram
37 Harmful Mistakes You're Making on InstagramInstagram is an incredibly powerful social platform.37 Harmful Mistakes You're Making on Instagram In September 2017, the platform reached 800 million monthly active users, up from 600 million in December 2016. That alone is quite extraordinary. Especially when considering the fact that it was done in just 7 years.Instagram is tremendously effective for brands and marketing as well, and it is reported that there are 15 million registered businesses using Instagram business profiles.It is safe to say that Instagram is extremely powerful, but the truth is that unless you’re using it in the right way, and using the strategies that are true and tested, you’ll have a hard time achieving the impressive statistics that Instagram has shown
How to Improve Customer Relationships On Social Media That Boost Customer Retention

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How-To, Social Media Marketing
How to Improve Customer Relationships On Social Media That Boost Customer RetentionYou probably already know the incredible results social media can drive for your business by now.With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales.The catch, however, is that not every brand realizes this.They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you.But the world of marketing is changing, and social media is different from your traditional ways of marketing.Instead of using social media to nag on your custo
12 Effortless Ways to Skyrocket Sales on Instagram Today

12 Effortless Ways to Skyrocket Sales on Instagram Today

Instagram
12 Effortless Ways to Skyrocket Sales on Instagram TodayInstagram has over 700 million active daily users.It’s one of the most widely used social media platforms in the world, and as a result, people’s attention is there.As a marketer, you’re trading for attention.Everything you do in marketing is dependent on getting the attention of your audience.Only when you have their attention, you can try to convince them that your brand is the best.Being a marketer that trades for attention, you’ll be happy to hear that Instagram has tons of it.With more than 700 active daily users - many of which log in to the platform several times a day, I can promise you that there is no shortage of attention on Instagram.The challenge is grabbing their attention - and when you h
11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing EmailWriting marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers.You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place.Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram
Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy.Gone are the Days Where You Need a Celebrity EndorsementBefore the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...
Improve Your Organic Search Rates With Optimized SEO

Improve Your Organic Search Rates With Optimized SEO

How-To, SEO
Improve Your Organic Search Rates With Optimized SEOIt's the question that every website owner asks: "How do I get more traffic to my site?".There's a lot of ways you can bring that traffic in, but the best and most reputable way of doing so is to improve your SEO, so you can bring organic links in from search engines. Here's just why it's so important to do it this way, and tips to help you improve your SEO. These will all help increase your traffic, all while improving the quality of your site. Why Organic SEO? As mentioned, there's a lot of ways you can bring in readers. A few years ago, it was common for sites to use 'black hat' SEO techniques. These were tactics that were ethically vague and relied on some kind of trickery, either to bring traffic in or keep search engines i...