Let’s just say it that social media has changed the way we work and play. What started out as a fun hobby has transformed into a billion-dollar industry. In fact, it’s so lucrative that even teenagers are making money from the comfort of their bedroom. If you’ve been thinking about getting into social media, albeit as an entrepreneur or working for an agency, now’s the time to do it. However, before you start creating content, there are some things to consider.
Social media is no longer somewhere you go and chat with your friends or see what others are up to. It’s become the largest networking platform to date. Social media is used for all sorts of things ranging from seeing what’s occurring around the world, spreading the word of an event, and even used for various business practices. Furthermore, there’s the matter of creating and posting content. It’s not as simple as you think. The best way to learn everything you need to know is to get a college education. You might think it’s somewhat odd, but this should really go to show how much social media has evolved.
Your best degree options for learning everything there is to know about social media is either a Bachelor’s in Communications or a Bachelor’s of Science in Marketing. For a communications degree, you can expect to pay around $25,000 to as much as $45,000. And the latter can cost almost up to $50,000.
Regardless of your decision, these can be very demanding if you’re paying out of pocket, especially if you’re on a budget. A great way to pay for your education is to take out a student loan. A student loan can help you pay for more than just your tuition costs. It can also pay for anything you need such as textbooks and school supplies.
Figure Out Your Niche
After you have figured out the pros and cons of social media platforms, before you can truly succeed, you need to decide on what your niche is going to be. Everyone on social media these days all participate within certain niches. These niches cater to diverse audiences, which is how you can get an idea on what your content should focus on. There are many different niches to choose from, but the sheer number of possibilities might seem overwhelming. Below is a small list of some of the best niches to jump into:
- Personal finance
- Health and wellness
- Business and leisure
These are among the most saturated niches you can start with, which can make gaining a large audience easier. Your audience is what will help drive traffic to you. However, this brings us to the next topic.
Build a Following
Diving into a niche is one thing, however, building your own presence and following is another. If you’re hoping to become relatively well-known within your chosen niche, you’ll need to put your nose to the grindstone when it comes to curating content. The content you create must be engaging, enticing and relatable. You must also be consistent with it otherwise you’ll lose followers faster than you can think.