SEO

A website is an important tool for marketing any brand. It also acts as the gateway for any business wanting to increase business and create a brand name in the industry. So, if you want your website to stand out from the competition, you need to invest in SEO. A survey showed that it takes about 50 milliseconds for any user to form an opinion about the website. So, you need to check if your website’s SEO is being done rightly, or not! The Need for Search Engine Optimisation Search engine optimization or SEO is an important tool for any website’s marketing. It helps you to reach your target audience, boosts engagement, and also helps you create your own identity. With keyword optimization and other services like mobile speed optimization and content optimization, you can not only ...

If you have gone through the process of writing digital content, then you know how hard it can be to produce high-quality content. The process is quite rigorous as you have to research, pour-over ideas, and finally write content that will be useful and engaging to some viewers. After writing engaging content, seeing no engagement or traffic or fewer leads generated may disappoint you.  Maybe the content is made the scapegoat but tweaking your content can help your site as well. It will help you to appear on Google when viewers are searching. After all, a browser needs to find your content to let it engage with potential customers.  What follows are seven easy SEO tweaks you can implement which could see your next blog post spiraling to unprecedented success.  5 easy SEO Tweak...

This year, the holidays are going to be quite different from what we're used to. People are likely going to be discouraged from hosting family gatherings, and social distancing will make Thanksgiving, Christmas, Hanukah and other celebrations feel a lot less joyful. Businesses that are used to customers filing in during the busiest season of the year might be struggling to attract and convert; updating your SEO can help you provide better service and give exactly what they need this winter. Be as Inclusive as Possible Has your business taken as many steps as possible to demonstrate its commitment to equality and diversity? Hang LGBTQ+ and Black Lives Matter flags on your storefront, or add them to your website. Social activism is one of the leading qualities customers are looking ...

Every sector knows the importance of PR for brands and making sure the public knows who you are, what you do and your level of service and expertise is crucial to getting those new leads and maintaining a great reputation. Using a healthcare PR agency is a great way to do this while removing the hassle from your current teams. However, utilizing PR with SEO can give your healthcare business that boosts not just the public knowing who you are and what you do, but also search engines. It’s important for search engines to recognize your credibility, this will increase your likelihood of appearing highly in searches and increase the chances of new business. Many do this with the use of an SEO agency, however, this can also begin in-house. By increasing your visibility in search engin...

Launching a website for your business will always be a good idea. The excitement that comes with doing so can however quickly be dampened once you realize it does not necessarily translate to increased visibility. In fact, a recent research finding by Ahref shows that as much as 94.3% of about two million pages did not get any visitor from Google in a whole year. That is humbling. What this means is that beyond just having a website, you need someone skilled to help you position your website so that you rank within the 5.7% that actually get all the traffic. That is where the SEO Consultant comes in. Who is the SEO Consultant? Simply put, the SEO consultant is a professional who uses best SEO practices to help your business improve its web visibility by making you rank higher on s...

Most people live and breathe a digital world, and when it comes to shopping, most of them will do thorough research online before they decide to buy anything. What does this information tell us? It just goes to show how important SEO is. Those corporations that do not want to use it or at least are not utilizing it the right way will be left behind. The internet has become a crucial part of people's shopping experience. It doesn't matter whether they want to purchase your service or product. They first want to make sure they like what you offer or see how others reviewed it.  Investing in SEO can often be intimidating because most business owners want an absolute guarantee that the time and money they invested will soon pay off. No one can ever guarantee you anything; however, th...

The main job of an SEO company is to help your website be on Google search, however more significantly, appear on the main page of the list items. This is because while a website may appear on the second, third, fourth, or fifth page, a searcher is probably not going to go past page one.  This is why they work day and night to help your website appear on top. When you are on page one of the Google SERP, you will need to show up as high up on page one as could reasonably be expected. The explanation is basic - the higher up you are on the main page, the more visitors you will get.  What are SEO companies? An SEO company typically has a 'Guides' or 'Nearby' posting that shows up directly beneath the paid advertisements, with the other regular outcomes underneath it. In the event tha...

Whether you run a business, a blog, or a publishing platform, three words can make all the difference to your success – Search Engine Optimizations or SEO. Strategic SEO can help your target audience discover your digital footprint, gain trust, and view you as a credible business or platform. However, the rules of SEO keep changing so that only the most authentic, credible content gets prioritized in search engines over gimmicky, low-value content. The best SEO experts have internalized this paradigm, which is why it's important to hire SEO experts who understand their work on a deeper level and have been in the business for some time.  Here's a list of world-renowned experts who eat, sleep, and breathe SEO, and have a stellar record of success for their clients.  Uplers: The SE...

SEO or Search Engine Optimisation is one of the most important tools for modern businesses as it allows them to increase their exposure and head to the top of search engine rankings. This is vital because it is well known that if you do not appear on page one of a search engine listing then a potential customer is not going to find you at all, as nobody bothers going to page two. So, how do I go about making SEO work for my business? Well, read on and we will discuss the 4 major ways you can use SEO to drive traffic to your business and therefore increase sales.  Use Keywords The first step when thinking about using SEO techniques on your website is to analyze keywords as these are what are going to drive traffic to your site. You need to understand the words and phrases that your...

An SEO reseller can be termed as an agency that majors in SEO and then provides white label services to other agencies that specialize in marketing, development, and design. You can consider an SEO reseller as a group of SEO professionals that have developed effective processes that are meant to produce the desired search results for different metrics. SEO resellers have formed great relationships with writers, editors, and publishers. These relationships help them access high-quality backlinks. They also have a network of highly skilled copywriters who can help you draft high-quality content. With that basic understanding of what an SEO reseller is, the underlying question that needs to be answered is whether or not it’s a smart decision to invest in SEO reseller programs. To an...

Search engines are the backbone of the internet. Every day, billions of users send their questions to Google, Yahoo, and co, and all of them except to be shown the most relevant result to their search query first. Now, you can already imagine what kind of impact appearing among the top spots on the Search Engine Result Page (SERP) can have on your webpage. Over 95% of clicks are usually spread among the first three results, with less than 1% of users ever going to the second page of Google.  Past the second page, it does not really matter anymore if you are on page 3 or 124, there is a very very high chance no one is ever going to find your website via this method.  So, being among the top results on the different SERPs is one of the most important things you can strive for. Unfo...

If you are reading this article, there is a strong chance that you already know the importance of link building, search engine optimization, and domain authority. I won’t sit here and bore you with their explanations but I will move onto the next important thing - finding a way to optimize the price that you are paying for link building services. While you know that not using these services for your website is a death sentence, spending too much money is another way to ensure that your website quickly falls. You have to find a way to balance the services you are getting with the time that it will take to show results. Here are some ways that you can reduce the cost of your link building strategies. Shop Around for the Best Price The search engine optimization business is just like ...

SEO is important if you want to get business from search engines like Google. Billions of people use them regularly and expect to find solutions to all their problems. Each website offers a solution to a problem in the form of information, a product, or a service. Hundreds of thousands of businesses solely depend on Google for their business.  They either become an SEO expert themselves or hire an SEO expert to ensure they keep getting results from this search engine. The main goal is to rank their pages in the top positions of SERPs. However, there is not a single manual that tells you to do something, and it will get you the top spot with a guarantee. This field requires one to stay up to date and keep using the latest data to make decisions. That’s the kind of job SEO professiona...

Should you ever look into SEO's preamble, it will assure your law firm's maximum visibility by leveraging SEO techniques and soar high in search results. In a way, Google presents you with the easiest way to drive user traffic to your law firm.   About 74% to 96% of people visit a law firm’s website to seek legal advice and take action. The tricky part is that every firm is abreast with the trend and invests heavily in SEO for lawyers. Hence, it has become a crucial part of the marketing mix for a competitive legal industry. Why Your Law Firm Needs a Website and SEO Attorneys need the best source for responding to user queries. Now, what better place than the internet to showcase your expertise? A website for your firm serves as a central hub for SEO strategies. These techniques h...

Designing a website and getting it live on the internet is less complicated than mastering SEO optimization. A website without proper SEO strategies is as good as dead in the search engines. So, how do you develop a perfect SEO strategy for your online business?  As mentioned above, mastering SEO is a tough job for beginners. In order to understand the best SEO plans, you will need to know the Google ranking algorithm (which is not possible). So, how can you decide the best SEO strategy, monitor your website's SEO, and improve your SEO campaign? Here we’ve come up with the top SEO tools to get the job done easily. You can also check out the list by ClickSlice to access the most powerful SEO tools.  1. Google PageSpeed Insights The tool checks the loading speed of your website on b...

Experts understand that SEO is certainly a top priority for all marketing professionals; around 61 percent of marketers have admitted that boosting SEO and even expanding their overall organic presence is certainly their top priority in terms of inbound marketing. Moreover, all across the company up to even the C-level, businesses are tapping the amazing and full potential of their SEO talent. As an SEO expert, you have the capabilities of becoming embedded into your company’s DNA since you boast of having sound knowledge and the best insights into precisely what the customers are looking for. Moreover, as far as, career development is concerned, you seem to be in the most strategic position for fulfilling the responsibilities of hybrid roles that advanced organizations require t...

5 Tips On How To Optimise For Googles E-A-T In 2020 The goal of a well-meaning website is to rank high in search results. If you want your site to be optimally productive, you have to be particular about adhering to Google’s algorithm. On August 1, Google has released an update when it comes to their broad core algorithm. Among the things that you have to mind pertaining to such is to improve your backlink profile. Look for analysis tools for that endeavour, and you can review each of them here.  Higher ranking needs you to create better content, according to Google’s Danny Sullivan. John Mueller of Google as well stated that content featured on a site should be more relevant. How do you create better and more relevant content? You can refer to Google’s Quality Rater’s Guidelines...