SEO

5 Local SEO Tips to Increase Organic Traffic

5 Local SEO Tips to Increase Organic Traffic

Online Marketing, SEO
No matter how big or small, businesses need a search engine optimisation (SEO) strategy that focuses on their geographical location. Local SEO helps them to reach out to prospective customers in their area. This way, any time someone types ‘plumber near me’, all the local plumbing companies with an online presence will pop up in the search results.  Here are five local SEO tips for growing your brand.  Links and Citations Links and citations are online references to a brand. Whereas links point directly to a company’s website, the citation mentions its NAP (Name, address and phone number). It is essential that these details are the same everywhere on the web. Old and outdated contact information should be scrapped and replaced with new information to ensure NAP consistency. This i
SEO Mistakes That Most New eCommerce Sites Make

SEO Mistakes That Most New eCommerce Sites Make

SEO
An ecommerce site lets you sell your product to the entire world, but you’re actually competing against the entire world. Right now, there are anywhere between 12-24 million eCommerce stores around the world today. So how do you compete with all of that? The good news is that very few stores are running their eCommerce sites the right way and only about 650,000 stores sell more than $1,000 per year. In the world of eCommerce SEO, you don’t achieve success, you maintain it. You need to stay on top of every single Google update and know what it will mean for your store. However, if you’re just starting out, here are 4 mistakes that most companies make right out of the gate. Article suggestion: http://journalreview.org/ Cheap Hosting Solutions If you’re looking to keep costs
SEO Strategies for Analysing Yours and Competitors’ Link Profile and Keywords

SEO Strategies for Analysing Yours and Competitors’ Link Profile and Keywords

SEO
Clever strategies for analyzing yours and competitors’ link profile and keywords SEO as a marketing strategy is huge. Not only does well-executed SEO generate billions and billions in revenue for businesses each year, but it is also a fundamental part of many companies’ marketing efforts. At the same time, SEO is both challenging and broad. If you’re just starting out, SEO can feel extremely overwhelming. And even if you are an expert, there are so many different things you can work with, and areas to focus on to improve your SEO. Should you focus on link building? Should you go all in on creating content? Should you focus on the internal structure of your website? One strategy of SEO that is extremely effective, and will yield amazing results is analyzing your competitors’ link p
5 Little-Known SEO Tips That you Should Consider

5 Little-Known SEO Tips That you Should Consider

SEO
5 little-known SEO tips that you should consider SEO  - search engine optimization is one of the most effective and cost-effective online marketing strategies to date. Every day, billions of searches are made online, and your customers are looking for a business like yours every single day. This means that if you are not ranking well on search engines, you are missing out on extremely valuable traffic and ways to reach your target audience. So how can you improve your search engine rankings? Well, you probably know the basics already, so this is why, in this article, we will share 5 little-known SEO tips that not a lot of people think about, that could help you rank better, and improve your SEO. 1.Think about images Most people only think about text, articles, and blog posts when
How Visual Search Changes SEO In 2019

How Visual Search Changes SEO In 2019

SEO
Ever since they appeared in the late 1990s, search engines like Google have been constantly upgrading. When it comes to the input method, the last couple of years saw an explosion of new interfaces that allowed us to browse the Internet without typing in actual words in the search box. First of all, users got the opportunity to voice search Google and this turned out to be a hit since more and more people are using voice command to start their online search. Secondly, the visual search took on as the next generation of search engines. The technology had been there for years, with smartphone users reading bar codes and QR codes for years now. However, aiming your camera at any sight you might find interesting and feel inquisitive about it wasn’t possible. The best thing you could do
25+ Common SEO Mistakes You Need To Avoid In 2019

25+ Common SEO Mistakes You Need To Avoid In 2019

SEO
Search Engine Optimization, or SEO for short, is one of the most crucial factors for building your online presence. It comprises of a series of steps and best practices that you need to implement in your website, to make sure you show up on the search engine results page - SERP. You see, people mostly turn towards search engines like Google, enter a keyword or key phrase and the search engine finds relevant results associated with that entered keyword. This is done using a search algorithm which looks through all the different websites and arranges them categorically in reference to relevance. The art of SEO is to optimize your website and your content so that it will show up in the user's SERP with respect to a particular keyword or key phrase being searched. Now, just like there...
Weight Given to Technical On-page SEO over Off-page and Authority Backlinks

Weight Given to Technical On-page SEO over Off-page and Authority Backlinks

SEO
Both on-page SEO and off-page SEO are crucial to the success of an SEO campaign. While both are widely practiced by SEO experts, they are on completely different sides of the fence regarding SERP. For the most part, understanding how search engine algorithms work helps in determining which strategies are more favorable. Both approaches of SEO stand to improve the visibility of a brand online. However, both have different metrics that indicate success. Off-page SEO is majorly concerned with building the authority of a website amidst the thousands of sites there are online. On the other hand, on-page SEO concerns everything about a website, ranging from content to website design. If you are new to SEO, you may want to consider implementing both approaches. However, while at it, her...
What is Search Console? Are You Ranking on Google?

What is Search Console? Are You Ranking on Google?

SEO
Google Search Console is a free service that Google offers to help you control and maintain your site's presence in Google's search results. You do not need to sign up for the Search Console to include your site in Google search results. However, by registering, you will better understand how your site appears on Google and optimize its ranking in the search results. Why Use Search Console? Google search console monitor your site's performance in Google search results. It helps you with the following matters: Make sure Google can access your content. Submit new content to crawl and delete content that you do not want to see in the search results. Create content that offers visually appealing search results, and ensure ongoing tracking. Check the maintenance of your site ...
How to Improve your Search Rankings with Keyword Research

How to Improve your Search Rankings with Keyword Research

SEO
SEO is one of the most cost-effective marketing strategies you can use as a business. Every day, we perform tens, if not hundreds of searches on search engines for various reasons. Customers are actively looking for and comparing products, and for many, it is the main way they come in contact with a product and business. In fact, the main way many customers come in contact with a company is by searching for something on Google and then finding a company that meets their need. But at the same time, few searchers on Google scroll past the first page, and therefore, it is crucial to rank well on Google if you want your business to be found. There’s a joke among Search Engine marketers that if you want to hide a dead body, you do it on the third page of Google, and there’s a lot of tr
How To Build A Website That Grabs The User’s Attention

How To Build A Website That Grabs The User’s Attention

Online Marketing, SEO
Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or advertisement service can offer your business.  With over 1.5 billion websites out there on the internet, it is more important than ever before to have one that grabs the viewer's attention and holds it long enough to get your message across. Here are the ways that you can ensure your website has the best chance of being seen by the biggest percentage of internet users. Concentrate On Search Engine Optimisation What is the point of having a website if it isn’t in the top
Top 5 Powerful Technical SEO Tips You Must Know

Top 5 Powerful Technical SEO Tips You Must Know

SEO
Google is the primary source of traffic across the internet providing the cheapest and fastest means of amassing views. This part you might know but what you might not is why your website is still toiling in the SEO race yet you create excellent, optimized content time and time again. Well, your answer is down to the technical SEO structure of your website which is probably not in tandem with the gold standard set by search engine watchdogs. Lucky for you though today we'll be delving into the technicalities in a bid to improve this particular aspect so that you can multiply your traffic significantly. Without further ado, here are our top 5 technical SEO tips. 1. Ensure essential resources are crawlable Robots.txt is often the measuring yardstick for most people when gauging craw...
How to Improve Your Content with CopyWritely Content Optimisation Software

How to Improve Your Content with CopyWritely Content Optimisation Software

Online Marketing, SEO
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, content is a prerequisite for a successful marketing campaign. It doesn’t matter what you do, or what your strategy includes if you don’t have kick-ass content. Far too many marketers start in the wrong end and put all their focus on the wrong things. Content comes in all shapes and forms, but for marketing, the two most common are written content and visual content. When working with SEO (which you should if you are a ma
4 Powerful SEO Tips that will Skyrocket Your Rankings

4 Powerful SEO Tips that will Skyrocket Your Rankings

SEO
4 powerful SEO tips that will skyrocket your rankings It’s no secret that when executed correctly, SEO (Search Engine Optimisation) can generate incredible marketing results. But SEO is like an art, that takes time to master, and in order to optimize your website and skyrocket your rankings, you need to know exactly how search engines work. When you rank for your business’ targeted keywords, you can attract lots of new customers and ultimately get more conversions for your business. As such, the first step for succeeding with SEO is identifying the keywords you want to rank for, then using effective SEO tactics to improve your rankings. Ranking well on search engines will drive relevant traffic to your website, and therefore, it can prove to be extremely effective in driving co
Strategies and Types of SEO Marketing

Strategies and Types of SEO Marketing

Online Marketing, SEO
SEO is an important aspect in an online marketing strategy because it is responsible for getting the visibility of a website to a higher position and keep it above all your competitors. With the effective SEO marketing, one can Increase website visibility, user traffic, conversion rate and return on investment. As part of any digital marketing strategy, Web Marketing 123 - Types of SEO is essential to take your business to customers through online platforms. Effective marketing demands it. But what is the optimization of a search engine? A collection of tools and professional practices that help your website get a better score on search engine results, which generates more traffic to your site and, potential for business growth. Network Marketing Optimization Network Marketing is ...
Small Business SEO: Resources to Improve Your Rankings

Small Business SEO: Resources to Improve Your Rankings

SEO
SEO ranking for small businesses can prove to be quite a maze. There are thousands of tools and tips that will claim to improve your rankings but sometimes even when you try them out, you just do not seem to get the results you want. Before you go out and spend a lot on SEO tools, take a look at these 11 resources to improve your rankings. With these, it is about finding the right solution for your business. Identify Your Value to the Customer Most businesses are about solving problems. It is important that you can clearly identify what problems you are solving for your customers. Knowing the problem you are solving will help you better understand the reason people search for your business, it will help you know when they search for your solution as well as how. Asking yourself...
What You Need to Know About Website Optimization

What You Need to Know About Website Optimization

How-To, Online Marketing, SEO
Anyone that runs a business website knows how important it is for the site to be optimized so that it attracts traffic, generates leads, and converts visitors into customers. So, what does website optimization mean? Website optimization refers to all the technical and marketing methodologies used to attract traffic, engage visitors, and convert them into buyers or prospects using a clearly defined technique which meets a number of pre-defined objectives. And because website optimization incorporates a vast array of skills spanning across multiple disciplines, having the perfect website is not an easy thing to achieve. However, Google, as well as other search engines, have certain factors that they regard highly. By working on these components and enhancing them, you will achieve a bett...
How to Make The Best Use Of Instagram For SEO

How to Make The Best Use Of Instagram For SEO

Instagram, SEO
Instagram and SEO can be fused excellently to take your website/business promotion to the next level quite easily. You actually do a search for innovative techniques in SEO and keep on tracking the authority SEO sites, speakers, bloggers and what not, in search of something useful, not so hard, and result promising. And when you have such a resource like Instagram ready to take your flight to SEO to the free sky then why not try it and find out its full power in growing your business! Using Instagram for social engagement Instagram send signals for SEO to search engines. It’s already declared in Search Engine Roundtable and Social Media Week, and also came out through other resources that Google does not consider social media for rankings. That said, social media does not lose its positi
Interesting Statistics That will Boost You Up The SEO Ladder (Infographic)

Interesting Statistics That will Boost You Up The SEO Ladder (Infographic)

SEO
Want to boost your SEO, create more search engine exposure and gain more organic traffic from search engines? This infographic will present you with interesting statistics that will boost you up the SEO ladder in an appealing, clear, and engaging way. One of the key goals of all website owners is to get a satisfactory amount of people to come onto their website. One of the best ways to achieve this is through effective SEO. SEO stands for search engine optimization and is paramount when it comes to getting the decent unpaid search results. It involves adjusting the content of the site in accordance with the search engine's algorithms that decide how a site should be ranked. Different techniques are often used to gain the top spot in the search results, and the type that works for you
5 Tips on Writing an SEO-Friendly Youtube Video Description

5 Tips on Writing an SEO-Friendly Youtube Video Description

Online Marketing, SEO
The landscape of content marketing is drastically changing and vlogging is quickly becoming the in-thing for millions of marketers across the world. There is so much you can achieve by combining your content with quality videos and the best thing is that this does not cost much when compared to other modes of marketing. However, as you embrace this effective marketing method, it is important to understand how things work in order to reap big and reach out to the ever increasing number of YouTube subscribers across the world.  One of the key features you will need to understand is how to write effective SEO-friendly YouTube video descriptions, title, and relevant tags. As a marketer, your customer acquisition largely depends on Search Engine Optimization but this must be done profess