Google remains the top, most widely used search engine in the world. Although there are others, ranking high on this website should be your priority if you want to stay ahead of or, at the very least, be on par with the competition.
To reach this goal, ensure your website is on the first page and on top of Google search results.
After all, according to a report, less than one percent of Google users click on something they see on the search engine’s second and succeeding pages.
Appearing on top of Google’s organic search results may seem like a lofty goal. However, a top-notch Dubai SEO agency says this is doable.
All it takes is following the right tips and strategies and you can get your website to rank higher on Google.
Below are some of the best tips shared by search engine optimization (SEO) experts on how you can get your website to rank higher on Google:
Google Business Profile (GBP) is a tool businesses and organizations can use to manage their online presence across Google. It was previously called Google My Business (GMB) and renamed during the last part of 2021.
Using this single tool, you can:
- Create and manage your business information on Google.
With GBP, you can put the information you want users to find when searching for your business or the products or services you offer on Google and Google Maps.
These key details include your business, address, phone number, and website, details that can make it easier for potential customers to find you.
- Engage with customers.
You can use GBP to read and respond to customer reviews and post photos of your brick-and-mortar store, products, or services to capture the attention of online users.
- Know and expand your online presence.
GBP gives you insights on how online users search for your business. It can also provide you with information regarding where these searchers come from and how many calls you receive from people using the number on the local search results on Google Search and Maps.
Using this data, you can create and monitor the performance of your SEO campaigns and make changes to improve your website.
If you don’t have a GBP listing yet, you need to create one as soon as possible. And once you have claimed and verified it, you need to optimize it.
An optimized GBP listing will go a long way in helping your business rank higher on Google’s search engine result pages (SERPs).
If you want to rank higher on local search queries, make sure your business name, address, and phone number or NAP on your GBP are correct and up-to-date.
Ensure these details are accurate and consistent on various online listings, websites, and social media sites as well. By doing so, you can push your visibility on Google’s local pack.
This local pack refers to the three businesses that appear on top of Google’s SERPs. They are considered the most relevant based on the search engine algorithm and differ from the organic search results.
The local pack is also called the local 3 pack, Google 3 pack, Google map pack, and snack pack.
The more consistent citations you have on online directories, websites, and social media sites, the higher your position will be in local SERPs.
And this can lead to higher organic traffic on your website, which can result in more possible sales.
Creating your GBP listing involves making a business description. This text is a crucial feature on your profile that can attract and engage online searchers.
When crafted correctly, you can use this description to showcase your business’s unique selling points (USPs), which can help your website rank higher on Google, generate user interest, and convert more leads to sales.
Aside from your business description, optimize your product or service catalog. If you own a restaurant, do the same for your menu.
This feature gives you an easy way to display your offerings and prices, making it quicker for online users to know what your business is about and interact with you.
You can create your product or service catalog or menu on GBP’s service or menu section. Trusted providers of SEO services say you can optimize each item by using their exact names and adding relevant keywords to their descriptions.
To fully optimize this section, upload a high-quality photo for each item.
Visual media are must-have elements on all GBP listings since people love them.
When your listing has the right amount of high-quality visual elements, you can capture the attention of online searchers and move them to the next stages of the sales funnel.
Moreover, with well-chosen images and videos, you can personalize your GMB listing, boost your branding, and encourage potential customers to take action.
Aside from displaying your brand logo and cover photo on your listing, add 360-degree images of your store or office interior and staff. As mentioned, add pictures of your products on your listing as well.
Additionally, upload 30-second videos since they are eye-catching and highly engaging.
Make sure you follow Google best practices to ensure your photos and videos attract the right type of attention and do not land your profile in hot water.
GBP posts can strengthen your local SEO by giving your potential customers quick access to your business information, offerings, and updates.
Since GBP is connected to Google Search and Google Maps, posting regularly can help your website rank better for local keywords.
These posts act as mini social media announcements you can use for various reasons, including product launches, company updates, and special messages.
There are four types of posts you can create for your GBP listing. These are:
- What’s New – This type of post allows you to share important news, such as changes in your business address, new products, special hours, and other must-know information.
- Offers – Although this is similar to What’s New posts, offers enable you to advertise your latest and ongoing deals and promotions.
- Events – This type of post lets you promote events in your profile to help your company gain publicity.
- Products – Product posts are lists of your merchandise, but instead of being shareable, they appear as a carousel catalog.
You can optimize these posts with relevant keywords, but use them sparingly within your GBP posts.
If you want to boost your ranking on Google, don’t delay and follow these tips now.
Eloisa Mangilinan is a full-time content writer at SEO Sherpa, a multi-awarded search engine optimization company in the UAE. She produces content for different niches for guest post sites, blogs and client websites. She holds a Bachelor of Science degree in Psychology from Saint Louis University.