Social Media

42% of the global population is using social media.  An even more dramatic stat says that the average person spends approximately 5 years of their life on Facebook, Twitter, Instagram, and other channels, which means that brands can use this social media addiction to their advantage.  People have become extremely skillful when it comes to avoiding and blocking traditional ads and commercials. Social media platforms have given brands a new, powerful way of reaching their target audiences, raising awareness and recognition, as well as interacting with their customers.  But, there are numerous social media channels and if you don’t want to spread yourself too thin and waste your resources on the ones that won’t contribute to the growth of your business, it’s important to make a smart

Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic it really is.  The distance between brands and customers were big, and the relationships between customers and businesses weren’t very strong. But now, the relationships that certain brands have with their customers today was almost unthinkable back in the days. Furthermore, brands were also terrified of being open, transparent, and admitting any mistakes in the fear of it damaging them and their reputation. Until.. businesses realized that it a

Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the most relevant people to you, especially in your marketing is your target audience. These are the individuals who are customers of you and carry characteristics which the people who buy from you do. As such, this means that they’ll be far more likely to buy from you than anyone else, since they have experienced the pain point your brand is solving, and they are aware that a problem exists. You’ve probably seen the impressive social media marketing statistics which proves the im

Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach out to their audience, and interact with them. You can almost think of social media as a Swiss army knife for marketers. It’s a universal marketing tool which can be used in so many different ways to help marketers generate results within a whole array of marketing areas. Despite this, for the vast majority of brands and marketers that are leveraging social media, only a few of the tools in the knife are being used. The rest are being neglected and forgotten. What do I mean by

You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing research is a crucial part of all successful businesses. And frankly, one of the reasons that not all business aren’t successful is just that. Doing marketing research back in the days was a lengthy and demanding task. The process was ineffective, and it cost a lot of money. On the flip side, things have changed, and now, we have social media. It’s no secret that social media can drive amazing marketing results, help you build customer relationships, and so on, b

Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard before. If you buy soda by default, you’ll probably also land on the world’s most powerful soda brand: Coca-Cola. This goes to show the power of marketing, but more specifically, the power of branding. Whether you know it or not, a lot of your purchase decisions are driven by branding, it feels a little scary when you think about it since it can feel like we’re actually not in control when we buy something. And as humans, we want to feel like we’re in full control, not brainwashed by

When you speak to your customers as a brand, you speak in a particular voice and tone - whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or not. But in your mind, you probably have an idea of how you want to be perceived by your audience. But is your social media brand voice reflecting that? Whether you have multiple people managing your social media or do it all by yourself, chances are, you aren’t using a brand voice consistently. Just like your logo and your name, your brand voice is an important part of your branding strategy and has a huge impact on whether or not your audience will remember and resonate with you. And maybe most importantly,

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be

Curious about reasons you are being unfollowed on social media? Tired of people unfollowing you all the time? (adsbygoogle = window.adsbygoogle || []).push({});   If you’re using social media regularly, I can with 100 percent certainty say that you’ve been unfollowed at least one time. Probably substantially more. Considering the fact that your goal is to grow your page, it’s always frustrating when the numbers do the opposite. You’re eager to reach a particular goal and you’re just waiting for the last few followers to come to you. You constantly refresh your follower count and dream of better days when you have reached your follower milestone. But then you go to your followers and see that you’ve lost followers instead. The shock can be devastating.  I

You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different. Chances are, that’s exactly why you’re here. But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what truly matters is how you can create kick-ass marketing videos and upload social media video that drives engagement and incredible results. Videos are playing a greater and greater importance on social media, and as a brand and marketer, you obviously want to take advantage of the increased interest and increased social media video consumption. In fact, when was the last time you watched a video on social media? If I’d asked you that question five years ago, t

Looking to boost your social media exposure? Are you feeling like you don’t get the exposure you deserve on social media? Do you want to increase your visibility on the social platforms you use and get more followers? Since more people than ever are now using social media, the competition is tougher than ever, and standing out from the crowd and gaining social media exposure is getting increasingly difficult. This means that in order to continue to generate great social media results, you need to work harder than ever to gain more social media exposure. Or, you can just identify the things that are clearly working, double down on those, and then leverage the tactics and tricks that your competitors aren’t using in order to gain a greater exposure. With more than 2,5 billion

Want to increase customer loyalty with social media? I frequently emphasize the fact that social media isn’t a promotional tool. And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool. But the fact of the matter is that social media is a relationship tool, not a promotional tool. After all, it’s called social media. You’re obviously meant to be social. So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand? In the best possible way of course, by using it to build relationships with your audience. The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel

As a brand, your customers are everything. But that’s not really something new, is it? But despite this, far too many brands act like they aren’t. Rather than focusing on building customer relationships, they focus on acquiring more and more customers. And once they are acquired, they are neglected and forgotten. Building customer relationships is crucial for customer retention and loyalty, and the statistics also speak very clearly about this, too. Because the fact of the matter is that loyal customers are worth up to 10x more as their first purchase. Moreover, the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is only 5-20%. As a brand, your end goal is always to drive sales. But in order to drive

Social media has a ton of benefits. At least if you’d trust the opinions of the crowd, since more than 2.46 billion people are using it. It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better. But as with anything, social media comes with its own set of social media problems. If you are a regular user of social media, chances are, you’ve faced some of them already. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more. While the benefits clearly seem to be outweighing the social media problems, lear

What is the best thing about social media in your opinion? I guess it’s the fact that people have the choice and listen to you only if they want to. What could this mean? That the visitors are either interested in your products/services or they just want to hear what you have to say. You are not pushing your messages to them. The technique has nothing in common with television, radio or newspaper ads. The main question now is how to grow the number of your social media followers and engage with them. Would you like to boost your influence? Then, you need to nurture your followers. One way to reach this is by claiming yourself an expert in your business. You do not have to know social media like the back of your hands for that.   However, you need to know that social media infl

Curious about chatbots and where it is heading? Would You Prefer Talking To A Human or An AI Chatbot? In recent years we are seeing a new form of AI taking over the world – the chatbot. Chatbots are becoming increasingly common and developers are finding new and inventive ways to use this type of AI programming. As artificial intelligence improves, the lines between human and AI interactions become blurred – some chatbots are so advanced that it is difficult to tell that you are talking to a computer program! Some scientists and developers have gone so far as to say that in the future, AI will be so advanced that we will be unable to distinguish between humans and computers! Although you may think that chatbots are a recent development, there have been various interactive artif

Want to learn more about Social media job titles and descriptions? You're in the right place. Social media has grown immensely over the years, and it has not only revolutionized many sectors and industries, but it has also revolutionized our society. Most importantly, it has changed the way brands markets themselves. Brands are essentially after one thing in marketing: your attention. And where your attention is, that’s where you can expect the brands to be. And as social media has skyrocketed in popularity, and the number of users has surpassed a whopping 2.5 billion, social media is where a lot of people’s attention is. As traditional marketing channels such as television, radio, and print are losing power and decreasing in ROI as a result of people using it less, ma

Wondering why you should be funny on social media? Wondering why you need to incorporate humor in your marketing? Humans love humor and to laugh. There's not one person that dislikes laughing and being entertained by something funny. In fact, laughing leaves your muscles relaxed for up to 45 minutes after, boosts the immune system, protects the heart, and much more But apart from just the health benefits of laughing, humans do enjoy laughing. And the best part is that when you get someone to laugh, they tend to like you more, something that can be beneficial in marketing. Because the truth is, the majority of viral content that you see on social media is humorous. This means that content that is humorous have a greater viral appeal, and a bigger spreading effect. Today

Want to ensure that you stay safe on social media? The way we communicate is rapidly changing. From first using only face-to-face interactions, to sending letters, to calling, and now, using social media. Social media has opened up incredible opportunities for you to communicate with people from all over the world in a matter of seconds with the help of social media sites. The internet and social media revolution have begun, and in 2018, it is estimated that the total number of social media users around the world will reach a whopping 2.62 billion people. And the growth of social media users doesn’t look like it’s slowing anytime soon. As social media has evolved, tons of social media platforms have emerged. Now, there are Instagram, Facebook, Twitter, Pinterest, blogs, a

Are you getting the most out of your social media marketing? We all know that social media can help brands generate incredible marketing results. As a result, more and more brands are hopping into social media and the marketing potential that can be tapped there. When talking about social media marketing, we often talk about using clever strategies and launching successful campaigns, but something that is often neglected in today's social media marketing landscape is social media optimisation. And when I researched topics to write about to help you succeed with social media, it struck me that while social media optimisation is tremendously important, there are relatively few people talking about it, and more importantly, there are few posts that cover all areas of social media ...

Social media is inundated with visual media nowadays, which makes it more and more difficult for photos to stand out. That is why if you want your photos to draw attention, you need to snap photos that are more likely to get noticed. Make no mistake snapping photos that are able to draw attention isn’t easy, but there are several ways that you could start: Create more interesting composition with the rule of thirds The rule of thirds is a rule for framing and composition that involves dividing your frame into a three by three grid (on most cameras you can turn on the grid function to overlay it on your frame). Based on that grid, you should position your subject as well as other elements. Normally this will mean placing the subject in one third so that it is off-center, and using t

Looking for a social media glossary and social media dictionary with explanations to social media terms? Social media has skyrocketed in popularity in just a couple of years. It has completely revolutionized our society and the way we interact with each other - from all parts of the world. Today, more than 3 billion people using social media, and this accounts for about 40 percent of the world's population. Safe to say that we're living in a social media revolution. But with the huge space of social media, which includes everything from apps, social media marketing, building brands, and much more, has a lot of new words, terms, and phrases been born. For people who are completely new to social media, hopping into it can be intimidating, because there's so much to learn, especially...

Are you also wondering what social media trends we'll see in the future so you can prepare for them and stay on top of them? Social media has increased dramatically in popularity over the years. In fact, just a few years ago, in 2014, there were 1.91 social media users worldwide, and 4 years later, in 2018, it is estimated that social media 2.61 billion active users. Safe to say, social media is completely revolutionizing the way we communicate. In a matter of seconds, we can reach people from all parts of the world, and communicate with them effortlessly. Moreover, the way brands market to people has dramatically changed too. Marketers of brands are all after one thing: attention. Where the attention of their audience is, that’s where the brands will be. And as you

Are you full of social media questions? But lack answers? Social media has skyrocketed in popularity over the years. It has completely revolutionized the way we communicate, making it possible to reach virtually any person from all around the world in a matter of seconds. In fact, in 2010, the total number of global social media users were at 0.97 billion, while in 2018, it is estimated that the total number of global social media users will reach 2.62 billion. Quite a significant increase. On top of that, as a result of an increased use of social media, new social media platforms that enables new forms of communication has appeared. These platforms have helped attract an even bigger audience to social media, for instance by making it possible to send videos, photos, or voic...

Do you create content? Do you know these 6 things? Social media has proven to be tremendously effective for brands in marketing time and time over. With that in mind, it’s not strange that more brands than ever are trying their luck on social media (hint: it’s not luck). But in order to succeed on social media, you need content. Content is what lays the foundation for success. If you don’t have content, you don’t have a value proposition, and therefore you’ll struggle tremendously with generating marketing results worthwhile. But the truth is that you cannot just jumble something and share it on social media, then expect the content you posted to drive you any results. With more brands than ever using social media, the competition for people’s attention is tougher than

Want to grow social media followers? When it comes to social media, everyone wants more followers. From huge corporates to small start-ups. But why? Marketers and businesses owners are obsessed with the numbers on social media, with follower count in particular. But what I’ve learned from over 8 years of using social media is that follower count doesn’t necessarily matter. What matters is what your follower means, in theory. And while some marketers understand that, the majority of people think that their success is solely dependent on the follower count they have. Social media followers can be beneficial, but at the same time, you can generate tremendous marketing results with a low follower count. In this post, I am discussing the very mythical topic of social

Want to learn how you can arrange a successful social media contest that actually drive results? Social media has proven time and time over the immense marketing powers it has for brands. But the truth is that unless you’re using social media in the right way, you’ll never be able to reach the incredible results you’re seeing everywhere. A screwdriver is a tremendous tool, but if it doesn’t have any batteries, it won’t be very helpful, will it? In other words, it’s all about how you use social media, not that you use it. A tactic to drive great results for your business is by setting up social media contests. But the thing is that there are a million different ways to set up your social media contest. But there are also a million different ways you can set up your soci

oweHow to Generate Buzz for Your Product Launch With Social Media You’re super excited about your new product launch. You’ve spent a ton of time and effort in designing and developing your new product, why wouldn’t you be? After all of this time and hard work, it is time to present your new product to the world with a product release. You release your product with the hopes of blowing up with your launch, hoping to reach millions of people and having newspapers and TV call you to interview you and hear about your new product. But you wait…And wait... But nothing happens. Unfortunately, most of the time, that is what happens at a product launch. The new launch just doesn’t get the traction that the brand is hoping for. Unless your name is Elon Musk, or you run a b

The Complete Guide to Measuring ROI of Social Media Social media has proven itself able to generate amazing marketing results that few of the traditional marketing sources can compete with. What's more, it has proven that it is able to generate results within an array of different metrics. Not just that it can drive sales. This is also why different brands use social media for different reasons. Some brands use social media as a communication tool, some for customer service, and others solely to increase brand awareness. But the truth is that no matter if you're just focusing on one metric, you're most likely generating results within several marketing metrics at once. Okay, so you're investing all this time, energy, and resources into social media marketing. But ho

5 Powerful hacks for Boosting social shares Fast Engagement is crucial for success on social media. In fact, for building a strong social presence, I’d even dare to say that it is the most important one. If your followers never engage with you, how are they benefiting your brand? When your audience engage with you on social, they give you an opportunity to interact with them, strengthen your relatiosnhips, increase their trust in you, and ultimately getting them to convert. Engagement is one of the main metrics marketers focus on when evaluating the results of their social media efforts simply because of the fact that it is so important. In engagement on social media, social shares play a central role, among with likes, followers, and comments, and marketers are therefore

How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers. To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work. Facebook Facebook helps to give a "face" to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course the purpose is that, that people find out what you do and what you offer, but it is a good policy to quali...

How to Use Social Media as a Communications Tool With Your Audience Social media has many benefits. It can help you increase brand awareness, drive sales, boost customer loyalty, and much more. But there’s one thing that you should pay great attention to on social media, and that is interacting and communicating with your audience. This is a crucial part of social media success, yet, still, many brands forget this aspect of the social media strategy. Sure, using social media to communicate and interact with your audience is a bit time-consuming, but it is well worth it. Social media allows you to establish strong relationships with your audience, engage with them on a deeper level, and ultimately increase their trust in you. And in case you didn’t know, trust leads to sal

The Real truth to When The Best Time to Post On Social media Is In this article, I am going to tell you the real truth. The truth that few, if anyone is talking about when it comes to the topic of when the best time to post on social media is. I've read countless of articles, seen numerous infographics and visuals that all show "when the best time to post on social media is", platform by platform, and I am so tired that nobody is telling the real truth about best times to post on social media. Or, more correctly, I am not tired of them saying things that aren't correct, but I am afraid that people will believe it and follow the information blindly. Now, it doesn't necessarily have to be that the people who are talking about the best times to post on social media are lying, b

How to Get the Most Out of Your Time on Social Media Time is something we all humans want more of. It is something we value tremendously. But at the same time, as social media managers and marketers, we don’t want to spend less time with our job, because that would mean generating worse results. Or would it? Ideally, we’d love to save time using social media, but also generate better results. What if I told you that is possible? Social media is a real time-thief. You go to social media to share a post, and before you know it, you’ve spent 20 minutes scrolling your feed. Daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year. That’s quite a lot. But if you’re someone who virtually works on soc

The True Impact Social Media Has on Sports (Infographic) How big of an impact does social media have on sports? You'll be surprissed of the answer. More than 250 million people worldwide follow Ronaldo on social media channels. Facebook has the all-time high number of followers, 122.1 million. Then, 54.5 million followers on Twitter and 82.9 million followers on Instagram. They like, share and comment every single update on the sports-star. What a reach! According to Forbes, Ronaldo’s total earned media value in social platforms equals to $935.7 million, with an average value per post of $1,613,309. Amazing, right? Find more stats in the infographic on here. You are already thinking what’s the secret behind acquiring such a huge fan base and earning that much on social media?

61 Mistakes You're Making on Social media (Most Common Social Media Mistakes) Social media is like a jungle where you have to watch every step you take care carefully. We all know that social media can generate incredible results for your brand, but doing so demands great planning and execution. On social media, there are lots of traps and dangers you can get stuck in, but if you know what they are, and where they are, you can avoid them, save yourself from disaster, and also reach your goals faster. Chances are, you're making mistakes on social media that are keeping you from success, but it's hard to stop committing them unless you know what they are, right? Making mistakes on social media can be costly. It can cost you followers, engagement, reach, bad publicity, or even cus...

Evergreen Content on Social Media: This Is What Professionals Do Evergreen content has many benefits in a marketing. The best part is that it is universal and can be used for social media as well as on your blog to help you gain results from it over a long period of time. If you’ve been doing marketing for some time, chances are, you’ve heard the term evergreen content a few times, and you might also have gotten the recommendation to start producing it and making evergreen content a part of your content creation strategy. In this article, we’re digging deep into evergreen content, look at what it is and what it means, and most importantly, how you can use it in your marketing to produce better results. What is evergreen content? Let’s start with the obvious. It’s hard to s

18 Brilliant Ways To Respond To Criticism and Complaints On Social Media If you've used social media for even just a short period of time, chances are, you have had to meet criticism and angry customers. It doesn’t matter how careful you are, how hard you’re trying to please everyone, and how good your reputation is, eventually you’ll encounter criticism on social media. And it’s not strange when you think about the fact that an eight-fold increase in complaints on social media has taken place since Jan 2014. What’s more, According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. Criticism can be a lot of things on social media, and it’s important that you separate customer feedback from hate, attacks, and criticism, the latter on

9 Myths About social media marketing BUSTED - Number 9 Will Shock You! I don't need to tell you that there are  2.46 billion social media users in 2017 because you probably already know that there is a crazy number of people using it. What does this mean? It means that with that much people, it is impossible to avoid myths to spread like wildfire and misconceptions to flourish. The last thing we want is faulty information to be spread and get taught to people because that means you're not reaching your true potential, and even worse, people might decide to completely ignore social media because of things they've heard. And considering the results and statistics, social media is able to generate, we don't want anyone to miss out. In this article, I'll, therefore, present 9 My

The Devastating Effects of Using Low-Quality Images on Social Media Do I need to tell you about the power and importance of visual content? If you're working with marketing, I'm pretty sure you know about the power that visual content have. Let's take a look at some statistics, shall we? When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images.  (Source) Facebook posts with images see 2.3X more engagement than those without images.  (Source) Facebook posts with images get 2.3 times more engagement than posts without images.

How To Effortlessly Repurpose Your Content on Social Media Repurposing content on social media is a tricky task that demands great planning and thought. If you're doing your social media repurposing wrong, you risk boring your followers to death by presenting the same content over and over again. Eventually, it'll get old, and people will lose interest. We all know how difficult and exhausting it is to come up with incredible, high-performing, and engaging content all the time for social media. Sometimes we run out of ideas, sometimes we even risk outburning ourselves. Sometimes, the best solution is to repurpose your best-performing content on social media. Therefore, it's crucial that you know how you're going to repurpose content in the best possible way so you avoid boring you...

.8 Ways to Avoid Boring Your Social Media Followers to Death (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a difficult place for brands to be in. With  89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram. To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t

8 Effortless Ways to Become More Authentic on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Authenticity is crucial for social media marketing. In fact, it is crucial for all marketing effort and as a brand. Anyone can build a social media presence, but the difficult part is to building a trustworthy, sending a brand message that is authentic, and that ultimately generates conversions. Social media scandals and slip-ups are almost impossible to keep on your audience's radar. As a result, brands have no other choice than to stay authentic and present yourself transparently and honestly on social media. The challenge, however, is that marketing in itself isn't authentic. Brands are aggressively downgrading their competitors while trying to present thei...

6 Things you should never share on social media Social media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you. But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm. It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand. To prevent that from happening, I've written a list of ...

5 Harmful Social Media Mistakes You Need To Avoid (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do great things for your brand. But if you're using it in the wrong way, it can also do the opposite. Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them. I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately. To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media

Become a Social Media Expert For Free With These 8 Clever Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Everywhere we go, it seems like everyone is throwing the term "Expert" around. But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts. But how do you become a social media expert? Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment. In other w...

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a  strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...

5 Reasons Being Unfollowed on Social Media is Positive (adsbygoogle = window.adsbygoogle || []).push({}); Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When you get unfollowed on social media, it sucks! There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite. But what if I told you that getting unfollows is a good thing? Yep, you heard that right! Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Why Every Brand Needs to Monitor Their Social Media Followers (And How To) (adsbygoogle = window.adsbygoogle || []).push({}); Do you believe that the more followers the better? Then think again. What's more important than the number of followers you have on social media is who those followers are and what they will do. You don't use social media to gain followers, right? No. You use social media to help you reach your end goal which is to sell more. Sure, you use social media to help increase brand awareness, build relationship and gain trust, but all of those things eventually leads to sales if you're a business. And without them, you'll have a hard time selling anything. To understand what type of followers you have, and to change your mindset from...