Social Media

Aug142019 by OWNo Comments

Best Social Media Templates

Try to imagine how many problems you face all day. They belong to dozens of different fields and one of the most dramatic is the question of social media promotion. I will bet anything that you asked yourself, HOW TO MAKE MY INSTAGRAM SUCCESSFUL? To the rescue, there were created thousands of templates. They will surely vary your Instagram channel, multiply the followers and grab the attention of users. In such a way, you exactly need a top of social media templates. And I will provide you with each social media strategy template. At the end of the article, you will get some tips on making your Instagram account prosperous. Now it’s time to get to know 10 best social media templates better. Plus - Pack Social Medi Don't you think that these stunning templates are only for

Aug62019 by OWNo Comments

6 Tools To Help You Boost Your Social Media Efforts

Social Media, Social Media Marketing

Boosting an online presence with social media is a challenging yet rewarding process. However, implementing tools as well as enlisting the help of an Essex SEO Company can all help to better your online presence and boost your social media effort substantially. In this article, we will be giving you a list of 6 social media tools you can use to help boost your social media presence. Hootsuite One of the best tools that you can implement to make the most of your social media efforts is Hootsuite. This clever little tool allows you to schedule social media post for Twitter, Facebook Instagram and Linked In across multiple profiles allowing you to keep track of every post. This is much easier than logging into each social media account separately. This is the secret weapon that you ne

Jul262019 by OWNo Comments

How to Use LinkedIn for B2B Lead Generation

Online Marketing, Social Media

For many years, many B2B marketers have been trying to find the best ways to assure success. The LinkedIn platform has been a preferable professional networking site in one place. It is said that with the help of the LinkedIn tool, the B2B success rate is possibly higher. Is it true? Of course, there is a prevalent way to get the lead from the LinkedIn platform. So, how do you get around with LinkedIn to get your quality leads? Here are some tips on using the LinkedIn platform for your business. Understanding how LinkedIn works for your leads If you have been questioning about LinkedIn automation, then you need to know how it works first. Linkedin works for B2B leads. Well, most B2Bs are using social media to reach out to their potential partners. But when it comes to effectivity, Li...

Jul232019 by OWNo Comments

How Social Media Negatively Affects Students Grades

Social Media

Social media exist. This is a fact. Another fact is that they influence our life a lot. It is not bad or good. It is just the reality of the modern world. We share information about private life thanks to it, we look after celebrities and read the news. If you don't know what Facebook or Instagram is, you live in the previous century. It doesn't mean that you must be online all the time or make a post every day, but you should be aware of it without any doubt. There can be a lot of discussions about social media negative effects and positive impact on students’ grades, but they definitely have an impact. Let's review negative effects because when you know them, it is much easier to fix them. Stolen time. Social media steal time. This word is correct. When you open Facebook, you ca

Jul222019 by OWNo Comments

How Social Media is Impacting College Education

Social Media

Social media has taken over the world. It has infiltrated every sphere of society. What was supposed to be an enhancement in social communication, has become an enhancement in business, education and even politics. Social media has grown to such an extent that if you don’t embrace it, you get left behind. The flip side is that all the changes that it brought about are not necessarily good. People have become overly reliant on social media and in many cases, they have nearly lost the ability to think for themselves. Social media in education has had a profound impact on education and many of the effects thereof have yet to be studied. There is no doubt that social media is here to stay. It has become such an integrated part of everyday life that it cannot be separated and confin

Jul102019 by OWNo Comments

8 Tips for Writing Brand Content for Social Media

Social Media

Virtually every business is on social media these days, and with more than half the world’s population logging on daily, it’s not hard to see why. It’s a uniquely powerful way to pop up in the palm of the hand of the very people you want to do business with, and they love that you do it. The problem is that now everyone’s on social media you need to be exceptional if you’re going to stand out from the crowd. Take a look at the following hints and tips below, and you’ll be able to find the words that take your brand content to the next level. Speak the language of your target market If you’re using the corporate language of the boardroom on social media, you’re just not going to be able to connect with the consumer. The same goes if you’re trying to use the sales-orientated style th

Jul62019 by OWNo Comments

How To Promote Your Payroll Outsourcing Services In Spain On Social Media

Social Media

If you’re reading this, you’re probably looking for creative ways to promote your payroll outsourcing services online. You may have heard that social media is an essential part of any marketing strategy. While this is true, it’s also important to consider your location and the needs of the market you operate in. Keeping these two factors in mind, we’ve put together a guide on how to promote payroll outsourcing services in Spain using social media. Read on for more. The Challenge Of Marketing Payroll Outsourcing Services Payroll is a difficult service to provide, which is why a lot of accounting firms don’t offer it. However, this has opened an opportunity for Spain payroll outsourcing firms. These are businesses that specialize in simplifying this often confusing and frustrating

Jul42019 by OW1 Comment

How to Become a Micro Influencer (from 500 to 5000)

Social Media

In the past few years, micro influencers have exploded onto the scene. This makes total sense. With their smaller audience size, they’re able to preserve authentic relationships with their followers, keeping things more personal and relatable. Even better, smaller accounts generally tend to have more engagement since your audience feels like they actually know you. Of course, just because micro influencers are relatively small, that doesn’t mean just any random account qualifies to be one! Micro influencers still have the same basic criteria you would expect of any influencer account, regardless of size - high-quality content, a disciplined posting schedule, and consistent interacting with followers. And like we said, even though they have smaller numbers, that doesn’t mean they

Jul42019 by Jens WirdeniusNo Comments

How to Download YouTube Playlists: A Fast and Simple Guide

Social Media

YouTube is the biggest video sharing platform of this time. With billions of videos uploaded, it’s easy to find a video that you really like and that you for various reasons may want to download. Maybe you have even found yourself wanting to download a whole YouTube playlist? While there are literally countless of videos on YouTube, the platform itself has not made it easy to download videos from there. In fact, they have not even made the alternative possible. As such, this is why you need to seek your way to other tools that can help you perform this task. And that is exactly what you will learn in this article. In this article, we will go through how to download YouTube playlists, and we’ll share a simple and effective tool to do this with. We will also share how you can downlo

Jul32019 by Jens Wirdenius1 Comment

83+ Powerful Social Media Statistics You Need to Know (Updated)

Social Media, Social Media Marketing

*This post has been updated and includes even more social media statistics, as well as more recent and accurate statistics. It is consistently updated and improved to stay up-to-date with the ever changing world of social media Curious about the incredible social media statistics which it is capable of? (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown from being seen as a fad by many people, to something that has completely turned upside down on the marketing world and the way we view human communication and interaction. Both for marketers and for regular users. In just a few years, social media has gone from being something for the kids to now being something that is used by a large part of the world's inhabitants. The social media statistics...

May282019 by moorewalterNo Comments

Instagram Scheduling Tools For Fashion Brands for Traffic

Instagram, Social Media

Instagram is a useful platform for the fashion brands that will ensure a high traffic inflow towards their sites. This is due to the Instagram scheduling tools that are available on this platform. Most of these tools are automated and therefore easy to use. Whether it is the tool for posting photos and videos or for bulk upload, the calendar planner or any other, you can use these tools even without having much knowledge about the technicalities involved in it. Instagram and fashion fit in well and seamlessly together and in fact, for any fashion or luxury brand, Instagram proves to be the most crucial platform to establish a more robust and clear online presence and identity. However, to say that Instagram is important for the fashion brands may seem to be a bit of an understatement...

May272019 by OWNo Comments

How to Create a Social Media Website: Find the Easiest Way

Social Media

Today, a huge amount of the population uses social media websites. According to a report, alone in the United States, 69% of adults use some type of social media websites. Started as a medium to stay in touch with others, social media websites have been used for a myriad of things nowadays. From marketing to reach the target audience to generate leads, social media websites can help a business in plenty of ways. Perhaps, this is the reason numerous businesses and individuals are seeing a benefit in creating their own social media website. If you too want to create a social media website for yourself, continue reading this guide. It will help you know what you need to start a social networking website, options you have to set up your website and how you can attract users to y

May272019 by OWNo Comments

The Importance of Social Media Content Scheduling

Social Media

Life may be full of surprises, but it should come as no surprise that social media requires the most effective scheduling to maximize your reach and engagement. Indeed, the only surprise from a marketing perspective should be the look of surprise and delight on your audience’s faces when viewing your amazing social media posts delivered right on cue. Yes- social media success is all about creating those ‘wow’ moments for your audience - and so proper scheduling is what delivers the message... at just the right time. Indeed, proper social media content scheduling - especially video- is the most cost-effective and powerful way to market your business. Some may say it takes too much time or effort, but we’ll show you why by using some cutting edge platforms, that’s just not the case.

May232019 by OWNo Comments

How to Optimize YouTube Channel like a Pro

SEO, Social Media

Many people think only videos can be optimized on YouTube. All the YouTube bloggers either they are beginners or old ones; they must know the optimization of their YouTube channel is the key factor for getting success. Like optimizing the videos on YouTube, on YouTube channels, bloggers must apply the effective SEO techniques. Such SEO techniques are important to buy real YouTube views on your channel. Factors affecting the YouTube ranking Before discussing how to Optimize YouTube Channel like a Pro, you must know what the important factors that can affect the ranking of your YouTube channel are ·The first factor is the watch time which means for how long the person will see the video and stay on your page ·The length of the video should be a minimum of 10 minutes if you wan

May182019 by OWNo Comments

Increase Sales with Social Media in No Time

Social Media

In order to increase sales with social media quickly, there are some steps that you should take. Surely, they may be time consuming and pricey, but if you use them correctly, your sales can boost in no time. Good planning and right social community managing techniques are all that it takes. Get to know your audience and potential customers Increase sales with social media start with creating compelling and successful social media campaigns. In order to do that, the key lies in understanding your target audience and what platform are they using. There's no need to branch and use your resources on the channels that your potential buyers don't visit on a regular basis. Instead, focus your energy on the platforms that your target demographic prefer. When you want to increase your

May102019 by Mansi SinghNo Comments

8 Tips To Grow Your Start-Up Social Media Agency

Social Media

In this online era, social media has become a prime mode of communication, so much so that many social media marketers have quit their day job to start their own social media agency. With everyone trying to jump on the social media bandwagon, it has become a fiercely competitive space. If you are not proactive as a social media agency owner, you may find it difficult to stand out from the herd. Here are some tips that you can follow to make your start-up social media agency grow and stay ahead of the competition: 1- Leverage Your Personal Network One of the first steps that you can take as a start-up owner is to spread the word within your personal network. Let your family, friends, and acquaintances know that you have started your own social media agency and need their support. Keep ...

Mar302019 by Jens WirdeniusNo Comments

The Ultimate Guide To Crafting The Perfect Social Media Strategy

Social Media, Social Media Marketing

The Ultimate Guide To Crafting The Perfect Social Media Strategy Having a clear and detailed social media strategy is vital for social mediasuccesss. Before you begin with your social media and social media marketing efforts, you want to make sure you have a map that guides you. Because that's exactly what a social media strategy is: a map that tells you exactly where you should go, what route you should take to get there in the best possible way. And also what challenges you might face on the way. It's often spoken about the importance of the social media strategy, but why is it necessary? Can't you just skip it and cut to the chase? That's exactly what many marketers do. Unfortunately. A social media strategy seems like something abstract to people. When they get starte...

Mar292019 by Jens WirdeniusNo Comments

Key Social Media Statistics that prove its Effectiveness

Social Media

Key social media statistics that prove its effectiveness It’s no longer a secret that social media is an extremely effective marketing tool. When social media was a relatively new phenomenon, a lot of people said that it was only a fad that would soon pass. And not a lot of people could ever have imagined that the world’s largest corporates would leverage it in their marketing strategy. What’s more, not a lot of people could have ever thought that social media could help drive sales for millions of dollars. Statistics are really helpful for identifying how effective or ineffective a marketing tactic is. By looking at statistics about social media, you can get a better understanding of the true power of social media. Most marketers stare themselves blind of statistics, and that’s grea

Mar292019 by OWNo Comments

How To Make Money Selling SEO Or Social Media Services

Social Media

The first thing you should understand is that if you don’t know how to do SEO or social media marketing right now, you can’t sell it as a service unless you find someone who does know how to do it, to outsource to. SEO is the most complicated tangled web of algorithms that you have to learn, and once you learn them, they completely change with the latest updates. It’s also relatively simple, they are just trying to find the most relevant, highest quality and most trusted results to show. These are pages written well, in good English, on a site that has some authority, which means there are authority pages pointing at it, making good backlinks. The fastest way to make an authority page is to write on someone else’s site like Ezine or HubPages for articles, or on Facebook or

Mar212019 by OWNo Comments

How to Create a Stronger Social Media Following

Social Media

With approximately 2.5 billion people using social media worldwide, many businesses today understand that being present on these types of platforms can take their companies to higher levels. However, the one area where some struggle is how to build their following in a way that builds their business. That said, Russell Ruffino is probably one of the most successful people in this area. As founder and CEO of Clients on Demand, Ruffino has used social media to help take his own company to earnings of more than $20 million per year, with a goal to increase this number to $100 million in annual earnings. Now he helps his clients achieve top-dollar results using social media as well. How? It All Starts with Empathy In an interview published by Entrepreneur, Ruffino shares his socia

Mar142019 by Jens WirdeniusNo Comments

How to Spy on Your Competitors on Social Media

Social Media

How to spy on your competitors on social media, and reverse-engineer their strategy You’ve been using social media for a while, but you’re not generating the results you are hoping for. You go to your competitor on social media only to see that they are dominating. They have more followers than you, they have a much more engaged audience, and people seem to genuinely care about them. But what is it that they do that you don’t? Social media has time and time over proven itself able to help brands achieve tremendous marketing results, but the truth is, unless you have a clear strategy, you won’t reach any of them. But if your competitor is, you should be able to, right? If your competitors are succeeding on social media, you obviously want to reverse-engineer their strategy

Dec312018 by Ritu Sharma3 Comments

7 Social Media Trends that You Should be Following in 2019

Social Media, Social Media Marketing

The digital world has greatly influenced the way we market today, for this reason, we should keep track of the trends that are set to blow up in the coming year. Here is a heads up on what to look out for in 2019. It is no guarantee that all these will make a huge impact on 2019, but they have shown every sign of being the social media trends we should look out for in the next 12 months. AR AR or Augmented reality is a trend we have already had close interaction with in 2018 and it has already made a mark that is set to continue well into the coming years. As you can see, a number of platforms are adopting the facial filters, with Snapchat leading the pack and Instagram following quite closely. It is predicted that in the next 5 years both Virtual and Augmented reality markets wil

Dec292018 by Jens WirdeniusNo Comments

Which Social Media Chanel is Right for Your Business

Social Media

42% of the global population is using social media. An even more dramatic stat says that the average person spends approximately 5 years of their life on Facebook, Twitter, Instagram, and other channels, which means that brands can use this social media addiction to their advantage. People have become extremely skillful when it comes to avoiding and blocking traditional ads and commercials. Social media platforms have given brands a new, powerful way of reaching their target audiences, raising awareness and recognition, as well as interacting with their customers. But, there are numerous social media channels and if you don’t want to spread yourself too thin and waste your resources on the ones that won’t contribute to the growth of your business, it’s important to make a smart

Dec202018 by Jens WirdeniusNo Comments

How to Humanize Your Brand With Social Media: 13 Powerful Ways

Social Media

Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic it really is. The distance between brands and customers were big, and the relationships between customers and businesses weren’t very strong. But now, the relationships that certain brands have with their customers today was almost unthinkable back in the days. Furthermore, brands were also terrified of being open, transparent, and admitting any mistakes in the fear of it damaging them and their reputation. Until.. businesses realized that it a

Dec152018 by Jens WirdeniusNo Comments

Where To Find Your target Audience on Social Media

Social Media

Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the most relevant people to you, especially in your marketing is your target audience. These are the individuals who are customers of you and carry characteristics which the people who buy from you do. As such, this means that they’ll be far more likely to buy from you than anyone else, since they have experienced the pain point your brand is solving, and they are aware that a problem exists. You’ve probably seen the impressive social media marketing statistics which proves the im

Dec122018 by Jens WirdeniusNo Comments

How to Build Brand Awareness Using Social Media

Social Media

Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach out to their audience, and interact with them. You can almost think of social media as a Swiss army knife for marketers. It’s a universal marketing tool which can be used in so many different ways to help marketers generate results within a whole array of marketing areas. Despite this, for the vast majority of brands and marketers that are leveraging social media, only a few of the tools in the knife are being used. The rest are being neglected and forgotten. What do I mean by

Dec32018 by Jens WirdeniusNo Comments

How to Use Social Media for Marketing Research

Social Media

You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing research is a crucial part of all successful businesses. And frankly, one of the reasons that not all business aren’t successful is just that. Doing marketing research back in the days was a lengthy and demanding task. The process was ineffective, and it cost a lot of money. On the flip side, things have changed, and now, we have social media. It’s no secret that social media can drive amazing marketing results, help you build customer relationships, and so on, b

Nov132018 by Jens WirdeniusNo Comments

How to Create a Social Media Branding Strategy: A Complete Guide

Social Media

Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard before. If you buy soda by default, you’ll probably also land on the world’s most powerful soda brand: Coca-Cola. This goes to show the power of marketing, but more specifically, the power of branding. Whether you know it or not, a lot of your purchase decisions are driven by branding, it feels a little scary when you think about it since it can feel like we’re actually not in control when we buy something. And as humans, we want to feel like we’re in full control, not brainwashed by

Oct232018 by Jens WirdeniusNo Comments

How To Create A Strong Brand Voice On Social Media

Social Media

When you speak to your customers as a brand, you speak in a particular voice and tone - whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or not. But in your mind, you probably have an idea of how you want to be perceived by your audience. But is your social media brand voice reflecting that? Whether you have multiple people managing your social media or do it all by yourself, chances are, you aren’t using a brand voice consistently. Just like your logo and your name, your brand voice is an important part of your branding strategy and has a huge impact on whether or not your audience will remember and resonate with you. And maybe most importantly,

Oct72018 by Jens WirdeniusNo Comments

How to Build Tons of Backlinks Using Social Media

Social Media

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y

Sep42018 by OWNo Comments

6 Tips to Create a Great-performing Social Media Friendly Article

Blog, Social Media

Social media is an opportune platform to share content online in the comfort of your chair, regardless of the time. Different people have different ends on social media. Businesspeople aim at marketing their products, celebrities aim at increasing their popularity, bloggers aim at increasing social media traffic while others are on social media for fun. Most of the social media users in one way or another aim at converting their posts into cash! This has made it very important for content writers to make sure that their posts (articles) get as much traction as possible. Sometimes you may wonder why your social media article is performing poorly or rather doesn’t get the attention that you hoped for. You might wonder why other articles by other authors are performing way better

Aug192018 by Jens WirdeniusNo Comments

Four Steps to Build a Strong Influencer Brand Relationship

Social Media

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be

Jul132018 by Jens WirdeniusNo Comments

13 Reasons You are Being Unfollowed on Social Media: a complete Guide

Social Media

Curious about reasons you are being unfollowed on social media? Tired of people unfollowing you all the time? (adsbygoogle = window.adsbygoogle || []).push({}); If you’re using social media regularly, I can with 100 percent certainty say that you’ve been unfollowed at least one time. Probably substantially more. Considering the fact that your goal is to grow your page, it’s always frustrating when the numbers do the opposite. You’re eager to reach a particular goal and you’re just waiting for the last few followers to come to you. You constantly refresh your follower count and dream of better days when you have reached your follower milestone. But then you go to your followers and see that you’ve lost followers instead. The shock can be devastating. I

Jun252018 by Jens WirdeniusNo Comments

The Ultimate Guide To Social Media Video

Social Media

You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different. Chances are, that’s exactly why you’re here. But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what truly matters is how you can create kick-ass marketing videos and upload social media video that drives engagement and incredible results. Videos are playing a greater and greater importance on social media, and as a brand and marketer, you obviously want to take advantage of the increased interest and increased social media video consumption. In fact, when was the last time you watched a video on social media? If I’d asked you that question five years ago, t

Jun92018 by Jens WirdeniusNo Comments

How to Boost Your Social Media Exposure

Social Media

Looking to boost your social media exposure? Are you feeling like you don’t get the exposure you deserve on social media? Do you want to increase your visibility on the social platforms you use and get more followers? Since more people than ever are now using social media, the competition is tougher than ever, and standing out from the crowd and gaining social media exposure is getting increasingly difficult. This means that in order to continue to generate great social media results, you need to work harder than ever to gain more social media exposure. Or, you can just identify the things that are clearly working, double down on those, and then leverage the tactics and tricks that your competitors aren’t using in order to gain a greater exposure. With more than 2,5 billion

May312018 by Jens WirdeniusNo Comments

How to Increase Customer Loyalty with Social Media

Social Media

Want to increase customer loyalty with social media? I frequently emphasize the fact that social media isn’t a promotional tool. And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool. But the fact of the matter is that social media is a relationship tool, not a promotional tool. After all, it’s called social media. You’re obviously meant to be social. So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand? In the best possible way of course, by using it to build relationships with your audience. The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel

May202018 by Jens WirdeniusNo Comments

How to Build Customer Relationships With Social Media

Social Media

As a brand, your customers are everything. But that’s not really something new, is it? But despite this, far too many brands act like they aren’t. Rather than focusing on building customer relationships, they focus on acquiring more and more customers. And once they are acquired, they are neglected and forgotten. Building customer relationships is crucial for customer retention and loyalty, and the statistics also speak very clearly about this, too. Because the fact of the matter is that loyal customers are worth up to 10x more as their first purchase. Moreover, the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is only 5-20%. As a brand, your end goal is always to drive sales. But in order to drive

May62018 by Jens WirdeniusNo Comments

A Complete List of 34 Social Media Problems

Social Media

Social media has a ton of benefits. At least if you’d trust the opinions of the crowd, since more than 2.46 billion people are using it. It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better. But as with anything, social media comes with its own set of social media problems. If you are a regular user of social media, chances are, you’ve faced some of them already. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more. While the benefits clearly seem to be outweighing the social media problems, lear

May42018 by Jens WirdeniusNo Comments

How to Build a Social Media Community: a Complete Guide

How-To, Social Media

Social media has completely revolutionized the way we communicate. It has also revolutionized the way we interact and engage with each other. Back in the days, we sent letters to a person and then waited for several weeks to receive a response back. Social media has also attracted tons of brands to use it as a marketing tool because they realize that’s where the attention of their target audience is. In fact, as of 2014, 88% of companies used social media for marketing, so you can expect that number to be even higher today. But this is where many brands make a huge mistake. The mistake is that they see social media as any other marketing source, which means that the more ads you shove in your audience’s face, the better results you’ll generate. When you understand that

Apr292018 by OWNo Comments

How To Enhance Your Positions On Social Media (10 Simple Tips)

Social Media

What is the best thing about social media in your opinion? I guess it’s the fact that people have the choice and listen to you only if they want to. What could this mean? That the visitors are either interested in your products/services or they just want to hear what you have to say. You are not pushing your messages to them. The technique has nothing in common with television, radio or newspaper ads. The main question now is how to grow the number of your social media followers and engage with them. Would you like to boost your influence? Then, you need to nurture your followers. One way to reach this is by claiming yourself an expert in your business. You do not have to know social media like the back of your hands for that. However, you need to know that social media infl

Apr272018 by Jens WirdeniusNo Comments

The future and Past of Chatbots: Everything you need to know (Infographic)

Social Media

Curious about chatbots and where it is heading? Would You Prefer Talking To A Human or An AI Chatbot? In recent years we are seeing a new form of AI taking over the world – the chatbot. Chatbots are becoming increasingly common and developers are finding new and inventive ways to use this type of AI programming. As artificial intelligence improves, the lines between human and AI interactions become blurred – some chatbots are so advanced that it is difficult to tell that you are talking to a computer program! Some scientists and developers have gone so far as to say that in the future, AI will be so advanced that we will be unable to distinguish between humans and computers! Although you may think that chatbots are a recent development, there have been various interactive artif

Apr232018 by claudiapaisleyproppNo Comments

How to use Social Media Information to Create a Business Plan

Online Marketing, Social Media, Social Media Marketing

Want to learn How to use Social Media Information to Create a Business Plan? Social media has become an incredibly powerful business tool, especially bearing in mind that over 3 billion people are social media users in the world. And yet, many businesses fail to utilize the full potential and harness the power of this marketing strategy. Usually, the culprit behind poor results is their lack of skills. In order to create a sound and effective social media strategy, it’s important to have a well-crafted plan followed by detailed analytics in order to see what works and what doesn’t. Let’s discuss how to make the most of your social media efforts. How do you build a well-informed strategy based on the most important metrics? How to you know which are the most important metrics? Peopl

Apr152018 by Jens WirdeniusNo Comments

How to Write a Social Media Press Release

How-To, Social Media

Wondering how you can write a social media press release? Social media is a tremendous communication tool. In fact, it is among the top communication tools in today’s society. Since your press release is a way of communicating with the public, leveraging social media to distribute your press release doesn’t seem like a bad idea. And it’s not. In fact, more brands than ever are using social media for marketing and for communicating with their audience, and social media press releases are a part of that. Social media press release, social media news release, or social media news release, call it what you want to call it, because the meanings are pretty much the same. But the when you write a press release, your goal is to inform the people about an event and a happening.

Apr132018 by Jens WirdeniusNo Comments

The Complete List of 66+ Social Media Job Titles

Social Media

Want to learn more about Social media job titles and descriptions? You're in the right place. Social media has grown immensely over the years, and it has not only revolutionized many sectors and industries, but it has also revolutionized our society. Most importantly, it has changed the way brands markets themselves. Brands are essentially after one thing in marketing: your attention. And where your attention is, that’s where you can expect the brands to be. And as social media has skyrocketed in popularity, and the number of users has surpassed a whopping 2.5 billion, social media is where a lot of people’s attention is. As traditional marketing channels such as television, radio, and print are losing power and decreasing in ROI as a result of people using it less, ma

Apr72018 by Jens WirdeniusNo Comments

Why You Need to be Funny on Social Media (and How To Be)

Social Media

Wondering why you should be funny on social media? Wondering why you need to incorporate humor in your marketing? Humans love humor and to laugh. There's not one person that dislikes laughing and being entertained by something funny. In fact, laughing leaves your muscles relaxed for up to 45 minutes after, boosts the immune system, protects the heart, and much more But apart from just the health benefits of laughing, humans do enjoy laughing. And the best part is that when you get someone to laugh, they tend to like you more, something that can be beneficial in marketing. Because the truth is, the majority of viral content that you see on social media is humorous. This means that content that is humorous have a greater viral appeal, and a bigger spreading effect. Today

Apr52018 by Jens WirdeniusNo Comments

29 Clever Ways to Stay Safe on Social Media

Social Media

Want to ensure that you stay safe on social media? The way we communicate is rapidly changing. From first using only face-to-face interactions, to sending letters, to calling, and now, using social media. Social media has opened up incredible opportunities for you to communicate with people from all over the world in a matter of seconds with the help of social media sites. The internet and social media revolution have begun, and in 2018, it is estimated that the total number of social media users around the world will reach a whopping 2.62 billion people. And the growth of social media users doesn’t look like it’s slowing anytime soon. As social media has evolved, tons of social media platforms have emerged. Now, there are Instagram, Facebook, Twitter, Pinterest, blogs, a

Apr22018 by Jens WirdeniusNo Comments

Does Social Media Affect SEO? Here’s The Truth

SEO, Social Media

Want to know if social media affects SEO? A question that has increased a lot in popularity over the years is if social media affects SEO, and if so, how much? As the popularity of social media has skyrocketed, and the number of marketers and brands using it for marketing has grown dramatically, these people are asking the question if what they are doing is also benefiting SEO. We always want to get the most from our efforts, so if our social media efforts can impact our website's SEO, that's great news. The answer to this question is yes. But don’t leave just yet! The answer is much more complicated than that. Because social media doesn't affect SEO in the way you might think. In this article, we’re digging deeeeep into how social media affects SEO - and how you ca

Mar282018 by Jens WirdeniusNo Comments

12 Tips to Skyrocket Your Results With Social Media Optimisation

Social Media

Are you getting the most out of your social media marketing? We all know that social media can help brands generate incredible marketing results. As a result, more and more brands are hopping into social media and the marketing potential that can be tapped there. When talking about social media marketing, we often talk about using clever strategies and launching successful campaigns, but something that is often neglected in today's social media marketing landscape is social media optimisation. And when I researched topics to write about to help you succeed with social media, it struck me that while social media optimisation is tremendously important, there are relatively few people talking about it, and more importantly, there are few posts that cover all areas of social media ...

Mar222018 by adminNo Comments

3 Ways to Snap Photos That Draw Attention on Social Media

Social Media

Social media is inundated with visual media nowadays, which makes it more and more difficult for photos to stand out. That is why if you want your photos to draw attention, you need to snap photos that are more likely to get noticed. Make no mistake snapping photos that are able to draw attention isn’t easy, but there are several ways that you could start: Create more interesting composition with the rule of thirds The rule of thirds is a rule for framing and composition that involves dividing your frame into a three by three grid (on most cameras you can turn on the grid function to overlay it on your frame). Based on that grid, you should position your subject as well as other elements. Normally this will mean placing the subject in one third so that it is off-center, and using t

Mar182018 by Jens Wirdenius1 Comment

The Ultimate always up-to-date Social media Glossary (550+ words)

Social Media

Looking for a social media glossary and social media dictionary with explanations to social media terms? Social media has skyrocketed in popularity in just a couple of years. It has completely revolutionized our society and the way we interact with each other - from all parts of the world. Today, more than 3 billion people using social media, and this accounts for about 40 percent of the world's population. Safe to say that we're living in a social media revolution. But with the huge space of social media, which includes everything from apps, social media marketing, building brands, and much more, has a lot of new words, terms, and phrases been born. For people who are completely new to social media, hopping into it can be intimidating, because there's so much to learn, especially...

Mar142018 by Jens WirdeniusNo Comments

7 Social Media Trends to Piggyback On in the Coming Years

Social Media

Are you also wondering what social media trends we'll see in the future so you can prepare for them and stay on top of them? Social media has increased dramatically in popularity over the years. In fact, just a few years ago, in 2014, there were 1.91 social media users worldwide, and 4 years later, in 2018, it is estimated that social media 2.61 billion active users. Safe to say, social media is completely revolutionizing the way we communicate. In a matter of seconds, we can reach people from all parts of the world, and communicate with them effortlessly. Moreover, the way brands market to people has dramatically changed too. Marketers of brands are all after one thing: attention. Where the attention of their audience is, that’s where the brands will be. And as you

Mar122018 by jessfenderNo Comments

6 Rules of Interacting With Your Social Media Audience the Right Way

Online Marketing, Social Media, Social Media Marketing

It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect

Mar122018 by Jens WirdeniusNo Comments

How to Encourage User-Generated Content on Social Media

How-To, Social Media

User-generated content has shown to be tremendously effective in marketing. That’s because the trust in brands is generally very low, while the trust in peers is high. Everyone knows that brands only have one goal: to sell more. As a result, everything the brand do and say is done in order to help them get closer to that goal. Therefore, when brands say ”we are the best company in the industry”, or has ”the highest-quality products on the market”, or anything else that is supposed to convince you to buy from them, people take the words with a large pinch of salt. But when their peers say it, you don’t expect them to have an agenda with what they're saying, right? When a friend strongly recommends a restaurant or a hotel, do you question them? Probably not. This is w

Mar102018 by Jens WirdeniusNo Comments

The Definite Answers to 19 Common Social Media Questions

Social Media

Are you full of social media questions? But lack answers? Social media has skyrocketed in popularity over the years. It has completely revolutionized the way we communicate, making it possible to reach virtually any person from all around the world in a matter of seconds. In fact, in 2010, the total number of global social media users were at 0.97 billion, while in 2018, it is estimated that the total number of global social media users will reach 2.62 billion. Quite a significant increase. On top of that, as a result of an increased use of social media, new social media platforms that enables new forms of communication has appeared. These platforms have helped attract an even bigger audience to social media, for instance by making it possible to send videos, photos, or voic...

Feb252018 by Jens WirdeniusNo Comments

6 Important Things To Know Before Creating Social Media Content

Social Media

Do you create content? Do you know these 6 things? Social media has proven to be tremendously effective for brands in marketing time and time over. With that in mind, it’s not strange that more brands than ever are trying their luck on social media (hint: it’s not luck). But in order to succeed on social media, you need content. Content is what lays the foundation for success. If you don’t have content, you don’t have a value proposition, and therefore you’ll struggle tremendously with generating marketing results worthwhile. But the truth is that you cannot just jumble something and share it on social media, then expect the content you posted to drive you any results. With more brands than ever using social media, the competition for people’s attention is tougher than

Feb232018 by Jens WirdeniusNo Comments

Do Social Media Followers Matter? What 8 Years of Social Taught Me

Social Media

Want to grow social media followers? When it comes to social media, everyone wants more followers. From huge corporates to small start-ups. But why? Marketers and businesses owners are obsessed with the numbers on social media, with follower count in particular. But what I’ve learned from over 8 years of using social media is that follower count doesn’t necessarily matter. What matters is what your follower means, in theory. And while some marketers understand that, the majority of people think that their success is solely dependent on the follower count they have. Social media followers can be beneficial, but at the same time, you can generate tremendous marketing results with a low follower count. In this post, I am discussing the very mythical topic of social

Feb212018 by Jens WirdeniusNo Comments

The Only Guide You Need to Arrange Successful Social Media Contests

Social Media

Want to learn how you can arrange a successful social media contest that actually drive results? Social media has proven time and time over the immense marketing powers it has for brands. But the truth is that unless you’re using social media in the right way, you’ll never be able to reach the incredible results you’re seeing everywhere. A screwdriver is a tremendous tool, but if it doesn’t have any batteries, it won’t be very helpful, will it? In other words, it’s all about how you use social media, not that you use it. A tactic to drive great results for your business is by setting up social media contests. But the thing is that there are a million different ways to set up your social media contest. But there are also a million different ways you can set up your soci

Feb192018 by Jens WirdeniusNo Comments

How to Generate Buzz for Your Product Launch With Social Media

Social Media

oweHow to Generate Buzz for Your Product Launch With Social Media You’re super excited about your new product launch. You’ve spent a ton of time and effort in designing and developing your new product, why wouldn’t you be? After all of this time and hard work, it is time to present your new product to the world with a product release. You release your product with the hopes of blowing up with your launch, hoping to reach millions of people and having newspapers and TV call you to interview you and hear about your new product. But you wait…And wait... But nothing happens. Unfortunately, most of the time, that is what happens at a product launch. The new launch just doesn’t get the traction that the brand is hoping for. Unless your name is Elon Musk, or you run a b

Feb122018 by Jens WirdeniusNo Comments

The Complete Guide to Measuring ROI of Social Media

Social Media

The Complete Guide to Measuring ROI of Social Media Social media has proven itself able to generate amazing marketing results that few of the traditional marketing sources can compete with. What's more, it has proven that it is able to generate results within an array of different metrics. Not just that it can drive sales. This is also why different brands use social media for different reasons. Some brands use social media as a communication tool, some for customer service, and others solely to increase brand awareness. But the truth is that no matter if you're just focusing on one metric, you're most likely generating results within several marketing metrics at once. Okay, so you're investing all this time, energy, and resources into social media marketing. But ho

Feb92018 by Jens WirdeniusNo Comments

31 Powerful hacks for Boosting social shares Fast

Social Media

5 Powerful hacks for Boosting social shares Fast Engagement is crucial for success on social media. In fact, for building a strong social presence, I’d even dare to say that it is the most important one. If your followers never engage with you, how are they benefiting your brand? When your audience engage with you on social, they give you an opportunity to interact with them, strengthen your relatiosnhips, increase their trust in you, and ultimately getting them to convert. Engagement is one of the main metrics marketers focus on when evaluating the results of their social media efforts simply because of the fact that it is so important. In engagement on social media, social shares play a central role, among with likes, followers, and comments, and marketers are therefore

Jan312018 by OW1 Comment

Social Networks as Promotional Tools

Social Media

How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers. To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work. Facebook Facebook helps to give a "face" to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course the purpose is that, that people find out what you do and what you offer, but it is a good policy to quali...

Jan192018 by Jens WirdeniusNo Comments

How to Use Social Media as a Communications Tool With Your Audience

Social Media

How to Use Social Media as a Communications Tool With Your Audience Social media has many benefits. It can help you increase brand awareness, drive sales, boost customer loyalty, and much more. But there’s one thing that you should pay great attention to on social media, and that is interacting and communicating with your audience. This is a crucial part of social media success, yet, still, many brands forget this aspect of the social media strategy. Sure, using social media to communicate and interact with your audience is a bit time-consuming, but it is well worth it. Social media allows you to establish strong relationships with your audience, engage with them on a deeper level, and ultimately increase their trust in you. And in case you didn’t know, trust leads to sal

Jan142018 by OWNo Comments

What Are The Main Impacts of Social Media on Youth?

Social Media

What are the main impacts of social media on youth? Basic thing is that it is the status and update on the all social media platforms and one of the most significant revolutions of the times and attracting the people of the world. It is also even created the sort of some good corporate collaboration of the social important causes. Now the social media proving to become an essential tool for the whole marketing and then to be as perfect youth market in all around the world is fact. If you want to get the superior help to writing your assignment will be fine and then we can consult from here and I always use writemypapersonline.com for essay writing purposes. Now the social media become prominent parts of the life for lots of people of the world and also for lots of the people in t

Jan132018 by Jens WirdeniusNo Comments

The Real truth to When The Best Time to Post On Social media Is

Social Media

The Real truth to When The Best Time to Post On Social media Is In this article, I am going to tell you the real truth. The truth that few, if anyone is talking about when it comes to the topic of when the best time to post on social media is. I've read countless of articles, seen numerous infographics and visuals that all show "when the best time to post on social media is", platform by platform, and I am so tired that nobody is telling the real truth about best times to post on social media. Or, more correctly, I am not tired of them saying things that aren't correct, but I am afraid that people will believe it and follow the information blindly. Now, it doesn't necessarily have to be that the people who are talking about the best times to post on social media are lying, b

Jan132018 by Jens WirdeniusNo Comments

How to Get the Most Out of Your Time on Social Media

Social Media

How to Get the Most Out of Your Time on Social Media Time is something we all humans want more of. It is something we value tremendously. But at the same time, as social media managers and marketers, we don’t want to spend less time with our job, because that would mean generating worse results. Or would it? Ideally, we’d love to save time using social media, but also generate better results. What if I told you that is possible? Social media is a real time-thief. You go to social media to share a post, and before you know it, you’ve spent 20 minutes scrolling your feed. Daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year. That’s quite a lot. But if you’re someone who virtually works on soc

Jan102018 by OWNo Comments

Social Media Impacts

Social Media

Social media impacts on nations As it was a saying that the world has become a global village now and now finally we can say this only due to social media. It has taken the entire world by storm thinking dozens of sites, apps and other forms of technologies improving the way people communicate with each other. We have social media sites having millions of members allowing them to share videos, photos, texts messages and more on the regular basis. Various things we can get to solve now if we have essay writing or assignment writing projects to get completed on time. You need to click on the link available and will explore the details for your essay writing and assignment solutions and for quality definition essay help go to https://answershark.com/. Social media networking Social med

Jan52018 by Jens WirdeniusNo Comments

The True Impact Social Media Has on Sports (Infographic)

Social Media

The True Impact Social Media Has on Sports (Infographic) How big of an impact does social media have on sports? You'll be surprissed of the answer. More than 250 million people worldwide follow Ronaldo on social media channels. Facebook has the all-time high number of followers, 122.1 million. Then, 54.5 million followers on Twitter and 82.9 million followers on Instagram. They like, share and comment every single update on the sports-star. What a reach! According to Forbes, Ronaldo’s total earned media value in social platforms equals to $935.7 million, with an average value per post of $1,613,309. Amazing, right? Find more stats in the infographic on here. You are already thinking what’s the secret behind acquiring such a huge fan base and earning that much on social media?

Jan52018 by Jens WirdeniusNo Comments

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement

Social Media, Social Media Marketing

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement Feeling like your social media engagement is low? Want to make your audience more engaged so that they engage and interact with you and your posts on social media? As social media gets more and more saturated, the competition for getting seen increases. We’ve seen the organic reach drop close to zero on Facebook, we’ve seen the organic reach drop dramatically on Instagram. As more and more content is put out on social media, people will be less likely to engage with just your post. You are trying as hard as you can to increase your engagement, but nothing seems to help. Engagement is crucial for social media success because it is when your audience interact with you that you can have the great

Jan42018 by Jens WirdeniusNo Comments

61 Mistakes You’re Making on Social media (Most Common Social Media Mistakes)

Social Media

61 Mistakes You're Making on Social media (Most Common Social Media Mistakes) Social media is like a jungle where you have to watch every step you take care carefully. We all know that social media can generate incredible results for your brand, but doing so demands great planning and execution. On social media, there are lots of traps and dangers you can get stuck in, but if you know what they are, and where they are, you can avoid them, save yourself from disaster, and also reach your goals faster. Chances are, you're making mistakes on social media that are keeping you from success, but it's hard to stop committing them unless you know what they are, right? Making mistakes on social media can be costly. It can cost you followers, engagement, reach, bad publicity, or even cus...

Jan32018 by Jens WirdeniusNo Comments

55 Do’s and Don’ts Of Social Media Marketing You Need to Know

Social Media, Tips & tricks

Social media can help you achieve a lot of marketing goals for your business. It has an immense marketing power, and that’s also why more and more brands are slowly hopping on the social media marketing train, as they are realizing the incredible marketing power of social media and all the benefits that a strong presence has. I could spend this whole article listing all the statistics that social media generates to prove its power, but chances are, you’re already aware of all that. There’s a catch with social media marketing though. The statistics and results you see are incredible and very impressive. But apart from what some actually tend to believe, you won’t generate any results or come anywhere near the statistics you are seeing if you aren’t having a clear strat

Dec282017 by Jens WirdeniusNo Comments

Evergreen Content on Social Media: This Is What Professionals Do

Social Media

Evergreen Content on Social Media: This Is What Professionals Do Evergreen content has many benefits in a marketing. The best part is that it is universal and can be used for social media as well as on your blog to help you gain results from it over a long period of time. If you’ve been doing marketing for some time, chances are, you’ve heard the term evergreen content a few times, and you might also have gotten the recommendation to start producing it and making evergreen content a part of your content creation strategy. In this article, we’re digging deep into evergreen content, look at what it is and what it means, and most importantly, how you can use it in your marketing to produce better results. What is evergreen content? Let’s start with the obvious. It’s hard to s

Dec242017 by Jens WirdeniusNo Comments

What is Social Selling And How Can You Use it to Nurture Customer Relationships?

Social Media, Social Media Marketing

What is Social Selling And How Can You Use it to Nurture Customer Relationships? If you’ve been on social media for a while, I am sure you’ve heard of the term ”social selling”. But what is it, really? Is it some kind of buzzword that doesn’t deserve a second thought, or is it something that can help you build your brand through social media? The word gives it away a little, but social selling is much more than just selling on social media. Instead, it’s a completely new approach to using social media to establish strong relationships with your potential customers and prospects, increasing their trust in you, and ultimately getting them to convert. It’s not just about using social media to shove ads down your followers’ throats because we all know how well that works. With soci

Dec232017 by Jens WirdeniusNo Comments

18 Brilliant Ways To Respond To Criticism and Complaints On Social Media

Social Media

18 Brilliant Ways To Respond To Criticism and Complaints On Social Media If you've used social media for even just a short period of time, chances are, you have had to meet criticism and angry customers. It doesn’t matter how careful you are, how hard you’re trying to please everyone, and how good your reputation is, eventually you’ll encounter criticism on social media. And it’s not strange when you think about the fact that an eight-fold increase in complaints on social media has taken place since Jan 2014. What’s more, According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. Criticism can be a lot of things on social media, and it’s important that you separate customer feedback from hate, attacks, and criticism, the latter on

Dec162017 by Jens WirdeniusNo Comments

How to Spot When Someone has Bought Fake Social Media Followers

How-To, Social Media

How to Spot When Someone has Bought Fake Social Media Followers Buying followers have become quite usual in today's social media landscape. Today, there are more services than ever that sell fake followers at a shockingly low price. You can buy Instagram followers, Twitter followers, Facebook likes, and so on. You can virtually buy fake followers across all social platforms. Gaining traction on social media can be hard without the right strategy, and unfortunately, that's why people and brands turn to fake followers to boost their numbers and fake their popularity. Today, there are billions of social media accounts, which means the competition is tougher than ever. If you're going to succeed, you need to focus on relations and content, however, there are people and brands lo...

Dec132017 by Jens WirdeniusNo Comments

15 Effective Ways To Improve Customer Retention With Social Media

How-To, Social Media, Social Media Marketing

15 Effective Ways To Improve Customer Retention With Social Media Social media has an incredible marketing power. If used strategically and correctly, it can drive tons of sales - but you probably knew that already. But do you know what's even more important than acquiring new customers? Getting your existing ones to buy from you again and again - also called customer retention, which means working to get your customers to stay with your brand after their first purchase from you, and then continue to buy from you. Why is customer retention so important you ask? Well, I’d even dare to say that customer retention is more valuable than customer acquisition, yes still, many brands are investing millions and millions, and all their resources into acquiring new customers, just to

Dec102017 by Jens WirdeniusNo Comments

How To Easily Identify And Find Your Target Audience On Social Media

How-To, Social Media

How To Easily Identify And Find Your Target Audience On Social Media The foundation of any successful social media marketing campaign is the target audience. And this stretches much further than just social media. In fact, I'd go so far to say to say that knowing the target audience is crucial for any business. If you haven't identified your target audience, you'll crash and burn and get outrun by your competitors in a heartbeat. And really, it's logical if you think about it. If you don't know who your target audience, you'll just end up aiming in the dark, and you will with almost full certainty miss. And as a result, waste your resources, time, and effort. The foundation of all successful social media campaigns is the target audience. All successful brands on social media ha

Dec92017 by Jens WirdeniusNo Comments

7 Clever Ways to use Social Media To Build Your Brand’s influence

Business, Social Media

7 Clever Ways to use Social Media To Build Your Brand's influence You’ve probably heard about the incredible results that influencer marketing on social media can drive. In case you’re new to influencer marketing, influencer marketing is the use of trusted and influential individuals to promote your brand, in our case, on social media. Back in the days, the influencers were worldwide celebrities who people looked up to, but with social media, it has opened up the opportunity for virtually anyone to become an influencer and build an audience. First, let’s take a look at some influencer marketing statistics so you’ll see just how effective it is to have influence over people: Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Dec12017 by Jens WirdeniusNo Comments

9 Myths About social media marketing BUSTED – Number 9 Will Shock You!

Social Media

9 Myths About social media marketing BUSTED - Number 9 Will Shock You! I don't need to tell you that there are 2.46 billion social media users in 2017 because you probably already know that there is a crazy number of people using it. What does this mean? It means that with that much people, it is impossible to avoid myths to spread like wildfire and misconceptions to flourish. The last thing we want is faulty information to be spread and get taught to people because that means you're not reaching your true potential, and even worse, people might decide to completely ignore social media because of things they've heard. And considering the results and statistics, social media is able to generate, we don't want anyone to miss out. In this article, I'll, therefore, present 9 My

Dec12017 by Jens WirdeniusNo Comments

The Devastating Effects of Using Low-Quality Images on Social Media

Social Media

The Devastating Effects of Using Low-Quality Images on Social Media Do I need to tell you about the power and importance of visual content? If you're working with marketing, I'm pretty sure you know about the power that visual content have. Let's take a look at some statistics, shall we? When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images. (Source) Facebook posts with images see 2.3X more engagement than those without images. (Source) Facebook posts with images get 2.3 times more engagement than posts without images.

Nov302017 by Jens WirdeniusNo Comments

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media Trolls

How-To, Social Media

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media Trolls Tired of people who leave negative comments on your social media page? You're not alone! On social media, trolls are everywhere, and it's almost impossible to dodge them. Trolls can cause a lot of damage to your brand if not dealt with in the right way. What "the right way" is, and how you should respond to them to minimize damage is exactly what you'll learn in this article. What are social media trolls? As usual, Wikipedia's definition is kind of disappointing. Mostly because it's a bit incomprehensible and doesn't give us the full story. "In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammato

Nov292017 by Jens WirdeniusNo Comments

The Ultimate Guide To Social Media Branding: Branding Made Simple

How-To, Social Media

The Ultimate Guide To Social Media Branding: Branding Made Simple Do you have a consistent and coherent brand image on social media? Having a cohesive and coherent brand message on social media is vital for success because it can ultimately lead to more business, more followers, and more opportunities for your brand. Just look at the largest and most successful brands on social media: Coca-Cola, Nike, Adidas, Gucci, Louis Vuitton, and many more. They are all examples of brands who have put great thought into their branding on social media - as well as outside of it. Branding on social media is important for many reasons. First off, it allows your brand to be instantly recognized, no matter where people find you. The whole idea of a branding strategy is to present yourself as a ...

Nov272017 by Jens WirdeniusNo Comments

How to Protect Your Brand From Being Damaged by Spam on Social media

How-To, Social Media

How to Protect Your Brand From Being Damaged by Spam on Social media Spam is everywhere on social media. And no, I am not talking about the canned cooked meat made by Hormel Foods Corporation. I am talking about messages and actions created by bots and fake accounts. It feels like wherever you go on social media, bots are there to spam you. It can feel like there just isn't a way to escape from them and their actions. Spam can seriously harm your brand's reputation if it's not dealt with in the right way. Therefore, having a clear plan on how you're going to deal with spam on social media is crucial for success. If you've been on social more than a few days, you've probably already received comments or likes left by fake accounts. (adsbygoogle = window.adsbygoog

Nov262017 by Jens WirdeniusNo Comments

How To Effortlessly Repurpose Your Content on Social Media

Social Media

How To Effortlessly Repurpose Your Content on Social Media Repurposing content on social media is a tricky task that demands great planning and thought. If you're doing your social media repurposing wrong, you risk boring your followers to death by presenting the same content over and over again. Eventually, it'll get old, and people will lose interest. We all know how difficult and exhausting it is to come up with incredible, high-performing, and engaging content all the time for social media. Sometimes we run out of ideas, sometimes we even risk outburning ourselves. Sometimes, the best solution is to repurpose your best-performing content on social media. Therefore, it's crucial that you know how you're going to repurpose content in the best possible way so you avoid boring you...

Nov252017 by Jens WirdeniusNo Comments

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing

Online Marketing, Social Media, Social Media Marketing

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing Social media marketing has exploded in popularity over the last couple of years. What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy. And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact: 46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal

Nov232017 by Jens WirdeniusNo Comments

The Ultimate Guide For Creating Stunning Visuals For Social Media

Social Media, Social Media Marketing

The Ultimate Guide For Creating Stunning Visuals For Social Media Visuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content. At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it. Have you ever tried making an Instagram post without including a photo or video? It's impossible! The same goes for Pinterest and YouTube. Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...

Nov192017 by Jens WirdeniusNo Comments

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting)

How-To, Social Media

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting) Social media is one of the best ways to build relationships with your audience. It allows you to approach them on a personal level and have genuine one-on-one conversations. As a brand, building relationships with your audience is the single most important thing if you want to drive sales. Why? Because relationships build trust and trust drive sales. If your audience doesn't trust you, they won't buy from you. Social media is the ultimate customer interaction tool for many reasons, and one of them is that you can extract information from their profiles in order to provide them a better service and make it look like you know them better. Thus making them feel safe in your hands, and feel l

Nov182017 by Jens WirdeniusNo Comments

How to Make your Boring Brand Fun And Engaging on Social Media

How-To, Social Media

How to Make your Boring Brand Fun And Engaging on Social Media Being fun as a brand can be difficult. And on social media, there's no difference. It is especially difficult to be fun on social media if you are within an industry that is considered to be boring. What if you would sell walking frames? Not the most exciting niche if you're trying to promote yourself in a fun manner, right? The truth is that no matter what type of brand you are and what you sell, you can make your brand more fun and exciting on social media, and everywhere else for that matter. Just because the industry you are in is notoriously known for being boring doesn't mean you have to be! We see brands in the candy industry, fashion industry, and soda industry that are all creating fun and engaging content ...

Nov122017 by Jens WirdeniusNo Comments

How To Create Your Social Media Sales Funnel That Actually Sells

How-To, Social Media

How To Create Your Social Media Sales Funnel That Actually Sells You're using social media. You're getting followers, likes, engagement, but what is it good for unless it is driving sales? You might use social media marketing for many different reasons. Maybe you want to increase brand awareness, maybe you want to improve your relationship with your audience, or maybe you want to drive traffic to your website. But there's one thing they all have in common - no matter which objective you set out to achieve, and that is the fact that all of these objectives are based on one end goal. To drive more sales. Yes, you want to build a better relationship with your audience, but in turn, this will increase their trust in you which will ultimately increase the chances of them becoming custo...

Nov102017 by Jens WirdeniusNo Comments

How To Use Social Listening And Why it’s Important for your Brand

How-To, Social Media

How To Use Social Listening And Why it's Important for your Brand Social media success is not about bashing out as much content as you can and waiting for the results to roll in. It might have worked at the dawn of social media when the competition was low, but I promise you, it's not going to work today. A successful social media strategy demands you to sharpen your ears and be willing to use social listening. Social media is called social for a reason. It's not a one-way conversation. If social listening is not part of your strategy, you are doomed to fail. Or if you are lucky- just slow you down. While social listening is crucial to a successful social media strategy, there are marketers who ignore it, don't know what it is, or is doing it wrong. Therefore, in this article, ...

Nov62017 by Jens WirdeniusNo Comments

Reasons You Need A Social Media Strategy And How to Create One

How-To, Social Media

Reasons You Need A Social Media Strategy And How to Create One (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown to become an important part of almost every brand's marketing plan. Not too long ago, marketers were laughing about social media and that some brands spent their efforts there. Today, the tone is a bit different, and now, more marketers than ever ask "How can we generate results and grow our business with the help of social media?" Having a well-developed, thorough, and detailed social media plan is vital for generating great results from your efforts on social media, but unfortunately, many businesses are trying to operate without any vision and plan, and this is like driving to an unknown destination without any road signs, GPS, or ma

Nov32017 by Jens WirdeniusNo Comments

8 Ways to Avoid Boring Your Social Media Followers to Death

Social Media

.8 Ways to Avoid Boring Your Social Media Followers to Death (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a difficult place for brands to be in. With 89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram. To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t

Nov12017 by Jens WirdeniusNo Comments

How To Effortlessly Improve and Set Up your Social Media Profiles

How-To, Social Media

How To Effortlessly Improve and Set Up your Social Media Profiles (adsbygoogle = window.adsbygoogle || []).push({}); Having a good looking profile is the foundation for success on social media. It is your facade towards the public, and if it looks unprofessional, boring and unappealing, it will have devastating effects on the results you have the potential of reaching. Think about it: If you have a physical location that isn't set up properly and doesn't look inviting, do you think a lot of people will visit it? Of course not! As a marketer, you are probably spending quite some time on social media, but how much time, and how many times have you improved your social media profiles to make them look more appealing? Often times, people just want to start directly by

Oct272017 by Jens WirdeniusNo Comments

6 Effortless Ways to Leverage Your Online and Social Media Reviews

Online Marketing, Social Media

6 Effortless Ways to Leverage Your Online and Social Media Reviews Whether you're aware of it or not, your customers are probably leaving reviews about your brand on social media. If they're not, getting them to do so isn't very difficult, because people love leaving reviews. What's more, your future potential customers love reading them. In fact, 88% Of Consumers say they trust online reviews as much as personal recommendations. Reviews are extremely important when it comes to buying decisions, to say the least. But how can you leverage all the reviews people are leaving about your brand on social media? How do you keep track of them? People leave reviews on their own page, on your page, through private message, and to their friends. And how do you use these reviews to boost your

Oct262017 by Jens WirdeniusNo Comments

8 Effortless Ways to Become More Authentic on Social Media

Social Media

8 Effortless Ways to Become More Authentic on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Authenticity is crucial for social media marketing. In fact, it is crucial for all marketing effort and as a brand. Anyone can build a social media presence, but the difficult part is to building a trustworthy, sending a brand message that is authentic, and that ultimately generates conversions. Social media scandals and slip-ups are almost impossible to keep on your audience's radar. As a result, brands have no other choice than to stay authentic and present yourself transparently and honestly on social media. The challenge, however, is that marketing in itself isn't authentic. Brands are aggressively downgrading their competitors while trying to present thei...

Oct242017 by Jens WirdeniusNo Comments

6 Things you should never share on social media

Social Media

6 Things you should never share on social media Social media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you. But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm. It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand. To prevent that from happening, I've written a list of ...

Oct182017 by Jens WirdeniusNo Comments

How To Prove and Measure The Results of Brand Awareness on Social Media

How-To, Social Media

How To Prove and Measure The Results of Brand Awareness on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Brand awareness is a tricky metric, and that's also the reason why so many brands look the other way and pretend like they're not listening when the question comes up for discussion. And this is of course not a good thing. Social media can do a lot for your brand. It can generate results that are easy to measure, and it can generate results that are difficult to measure. But no matter what your main objective with social media is, brand awareness will always be a by-product of your efforts that boost your brand's recognition. And when you are evaluating your results, you want to include this important metric into the equation as well. The truth is

Oct142017 by Jens WirdeniusNo Comments

The Complete Guide to Developing a Social Media Content Strategy

Social Media, Social Media Marketing

The Complete Guide to Developing a Social Media Content Strategy Social media is a jungle for marketers. You have to watch every step, and you need to know which way to take to avoid stepping in traps or getting lost on the way. To generate marketing results with social media, you need to develop a content strategy that puts the right pieces at the right place, and lets you spread your efforts on the things that truly matter. For great marketing results on social media, you need to have a plan on how you're going to execute. Have you ever seen a winner that hasn't had a plan? Probably not, and that's because the social media content strategy guides you to success. For most people, a content strategy for social media sounds both complicated and hard. But once you've got all the ...

Oct142017 by Jens WirdeniusNo Comments

How to Create a Customer Persona Using Social Media Data

How-To, Social Media

How to Create a Customer Persona Using Social Media Data (adsbygoogle = window.adsbygoogle || []).push({}); Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience. It's quite common to come across business owners, marketers, and other business people who have no idea what a customer persona is, yet when you study them closer, you find out that they are doing it all of the time. Only that they don't know they are doing it. Social media holds a ton of information and knowledge. Most importantly, in this case, it holds a ton of information about your audience and the people you see as your ideal customers. Not taking advantage of this information is truly an opportunity gone to w...

Oct122017 by Jens WirdeniusNo Comments

4 Easy Ways To Take Your Social Media Marketing to The Next Level

Social Media, Social Media Marketing

4 Easy Ways To Take Your Social Media Marketing to The Next Level Social media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren't using, and do the things that other people aren't willing to do or know how to do. In other words, they use methods that aren't yet saturated and implement them into a competitive social media. The result is that they are able to generate results that their competitors aren't, leaving them wondering how. To succeed in the competitive marketing world, new approaches are necessary, and unless you have unique and clever ways to stand out, you'll have a hard time finding social media marketing success for your brand. Therefore, that's exactly what I'l...

Oct32017 by Jens WirdeniusNo Comments

5 Powerful Reasons you Need to Pay Attention to Social Media Monitoring

Social Media, Social Media Marketing

5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring (adsbygoogle = window.adsbygoogle || []).push({}); Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren't listening to it, you're missing out on important information and messages. And, of course, missing out on messages from your audience that may be vital to respond to. When using social media monitoring effectively, it helps you boost your brand's communication system and the way you listen and interact with your audience. In this article, we're looking at 5 powerful reasons you need to Pay Attention to Social Media Monitoring. Understand your audience better It's vital that you ...

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