Social Media

You’re probably not unfamiliar with the fact that video content has skyrocketed in popularity over the last couple of years. And social media video isn’t any different.Chances are, that’s exactly why you’re here.But the thing is, anyone can record a video on their phone and upload it to social media. In marketing, what truly matters is how you can create kick-ass marketing videos and upload social media video that drives engagement and incredible results.Videos are playing a greater and greater importance on social media, and as a brand and marketer, you obviously want to take advantage of the increased interest and increased social media video consumption. In fact, when was the last time you watched a video on social media?If I’d asked you that question five years ago, t

Jun92018 by Jens WirdeniusNo Comments

How to Boost Your Social Media Exposure

Looking to boost your social media exposure?Are you feeling like you don’t get the exposure you deserve on social media?Do you want to increase your visibility on the social platforms you use and get more followers?Since more people than ever are now using social media, the competition is tougher than ever, and standing out from the crowd and gaining social media exposure is getting increasingly difficult.This means that in order to continue to generate great social media results, you need to work harder than ever to gain more social media exposure. Or, you can just identify the things that are clearly working, double down on those, and then leverage the tactics and tricks that your competitors aren’t using in order to gain a greater exposure.With more than 2,5 billion

May312018 by Jens WirdeniusNo Comments

How to Increase Customer Loyalty with Social Media

Want to increase customer loyalty with social media?I frequently emphasize the fact that social media isn’t a promotional tool.And when I say that, many traditional marketers just wrinkle their forehead and ask what social media is any good for if it isn’t a promotional tool.But the fact of the matter is that social media is a relationship tool, not a promotional tool.After all, it’s called social media. You’re obviously meant to be social.So if you shouldn’t shove ads in your customer’s face with social media, how will it benefit your brand?In the best possible way of course, by using it to build relationships with your audience.The best marketing isn’t the one where you try to shove as much as down your audience’s throats as possible, but instead, the best rel

May202018 by Jens WirdeniusNo Comments

How to Build Customer Relationships With Social Media

As a brand, your customers are everything.But that’s not really something new, is it?But despite this, far too many brands act like they aren’t.Rather than focusing on building customer relationships, they focus on acquiring more and more customers.And once they are acquired, they are neglected and forgotten.Building customer relationships is crucial for customer retention and loyalty, and the statistics also speak very clearly about this, too.Because the fact of the matter is that loyal customers are worth up to 10x more as their first purchase.Moreover, the probability of selling to an existing customer is 60-70%, whereas the probability of selling to a new prospect is only 5-20%.As a brand, your end goal is always to drive sales.But in order to drive

May62018 by Jens WirdeniusNo Comments

A Complete List of 34 Social Media Problems

Social media has a ton of benefits.At least if you’d trust the opinions of the crowd, since more than 2.46 billion people are using it.It is an incredible marketing tool that has skyrocketed in popularity, but most importantly, it is a communications tool that has completely revolutionized the way we communicate, most often to the better.But as with anything, social media comes with its own set of social media problems.If you are a regular user of social media, chances are, you’ve faced some of them already. And if you’ve been updated with news, it’s almost impossible to have missed news about people who have gotten themselves into dangerous situations as a result of social media, and more.While the benefits clearly seem to be outweighing the social media problems, lear

May42018 by Jens WirdeniusNo Comments

How to Build a Social Media Community: a Complete Guide

Social media has completely revolutionized the way we communicate.It has also revolutionized the way we interact and engage with each other.Back in the days, we sent letters to a person and then waited for several weeks to receive a response back.Social media has also attracted tons of brands to use it as a marketing tool because they realize that’s where the attention of their target audience is.In fact, as of 2014, 88% of companies used social media for marketing, so you can expect that number to be even higher today.But this is where many brands make a huge mistake.The mistake is that they see social media as any other marketing source, which means that the more ads you shove in your audience’s face, the better results you’ll generate.When you understand that

Apr292018 by Ola WirdeniusNo Comments

How To Enhance Your Positions On Social Media (10 Simple Tips)

What is the best thing about social media in your opinion? I guess it’s the fact that people have the choice and listen to you only if they want to.What could this mean? That the visitors are either interested in your products/services or they just want to hear what you have to say. You are not pushing your messages to them. The technique has nothing in common with television, radio or newspaper ads.The main question now is how to grow the number of your social media followers and engage with them.Would you like to boost your influence? Then, you need to nurture your followers. One way to reach this is by claiming yourself an expert in your business. You do not have to know social media like the back of your hands for that. However, you need to know that social media infl

Apr272018 by Jens WirdeniusNo Comments

The future and Past of Chatbots: Everything you need to know (Infographic)

Curious about chatbots and where it is heading?Would You Prefer Talking To A Human or An AI Chatbot?In recent years we are seeing a new form of AI taking over the world – the chatbot.Chatbots are becoming increasingly common and developers are finding new and inventive ways to use this type of AI programming. As artificial intelligence improves, the lines between human and AI interactions become blurred – some chatbots are so advanced that it is difficult to tell that you are talking to a computer program! Some scientists and developers have gone so far as to say that in the future, AI will be so advanced that we will be unable to distinguish between humans and computers!Although you may think that chatbots are a recent development, there have been various interactive artif

Apr232018 by claudiapaisleyproppNo Comments

How to use Social Media Information to Create a Business Plan

Online Marketing, Social Media, Social Media Marketing

Want to learn How to use Social Media Information to Create a Business Plan? Social media has become an incredibly powerful business tool, especially bearing in mind that over 3 billion people are social media users in the world. And yet, many businesses fail to utilize the full potential and harness the power of this marketing strategy. Usually, the culprit behind poor results is their lack of skills. In order to create a sound and effective social media strategy, it’s important to have a well-crafted plan followed by detailed analytics in order to see what works and what doesn’t. Let’s discuss how to make the most of your social media efforts. How do you build a well-informed strategy based on the most important metrics? How to you know which are the most important metrics?Peopl

Apr152018 by Jens WirdeniusNo Comments

How to Write a Social Media Press Release

Wondering how you can write a social media press release?Social media is a tremendous communication tool.In fact, it is among the top communication tools in today’s society.Since your press release is a way of communicating with the public, leveraging social media to distribute your press release doesn’t seem like a bad idea.And it’s not.In fact, more brands than ever are using social media for marketing and for communicating with their audience, and social media press releases are a part of that.Social media press release, social media news release, or social media news release, call it what you want to call it, because the meanings are pretty much the same.But the when you write a press release, your goal is to inform the people about an event and a happening.

Apr132018 by Jens WirdeniusNo Comments

The Complete List of 66+ Social Media Job Titles

Want to learn more about Social media job titles and descriptions?You're in the right place.Social media has grown immensely over the years, and it has not only revolutionized many sectors and industries, but it has also revolutionized our society.Most importantly, it has changed the way brands markets themselves.Brands are essentially after one thing in marketing: your attention.And where your attention is, that’s where you can expect the brands to be.And as social media has skyrocketed in popularity, and the number of users has surpassed a whopping 2.5 billion, social media is where a lot of people’s attention is.As traditional marketing channels such as television, radio, and print are losing power and decreasing in ROI as a result of people using it less, ma

Apr72018 by Jens WirdeniusNo Comments

Why You Need to be Funny on Social Media (and How To Be)

Wondering why you should be funny on social media? Wondering why you need to incorporate humor in your marketing?Humans love humor and to laugh.There's not one person that dislikes laughing and being entertained by something funny.In fact, laughing leaves your muscles relaxed for up to 45 minutes after, boosts the immune system, protects the heart, and much moreBut apart from just the health benefits of laughing, humans do enjoy laughing.And the best part is that when you get someone to laugh, they tend to like you more, something that can be beneficial in marketing.Because the truth is, the majority of viral content that you see on social media is humorous. This means that content that is humorous have a greater viral appeal, and a bigger spreading effect.Today

Apr52018 by Jens WirdeniusNo Comments

29 Clever Ways to Stay Safe on Social Media

Want to ensure that you stay safe on social media?The way we communicate is rapidly changing.From first using only face-to-face interactions, to sending letters, to calling, and now, using social media.Social media has opened up incredible opportunities for you to communicate with people from all over the world in a matter of seconds with the help of social media sites.The internet and social media revolution have begun, and in 2018, it is estimated that the total number of social media users around the world will reach a whopping 2.62 billion people.And the growth of social media users doesn’t look like it’s slowing anytime soon.As social media has evolved, tons of social media platforms have emerged. Now, there are Instagram, Facebook, Twitter, Pinterest, blogs, a

Apr22018 by Jens WirdeniusNo Comments

Does Social Media Affect SEO? Here’s The Truth

SEO, Social Media

Want to know if social media affects SEO?A question that has increased a lot in popularity over the years is if social media affects SEO, and if so, how much?As the popularity of social media has skyrocketed, and the number of marketers and brands using it for marketing has grown dramatically, these people are asking the question if what they are doing is also benefiting SEO.We always want to get the most from our efforts, so if our social media efforts can impact our website's SEO, that's great news.The answer to this question is yes.But don’t leave just yet!The answer is much more complicated than that.Because social media doesn't affect SEO in the way you might think.In this article, we’re digging deeeeep into how social media affects SEO - and how you ca

Mar282018 by Jens WirdeniusNo Comments

12 Tips to Skyrocket Your Results With Social Media Optimisation

Are you getting the most out of your social media marketing?We all know that social media can help brands generate incredible marketing results.As a result, more and more brands are hopping into social media and the marketing potential that can be tapped there.When talking about social media marketing, we often talk about using clever strategies and launching successful campaigns, but something that is often neglected in today's social media marketing landscape is social media optimisation.And when I researched topics to write about to help you succeed with social media, it struck me that while social media optimisation is tremendously important, there are relatively few people talking about it, and more importantly, there are few posts that cover all areas of social media ...

Mar222018 by adminNo Comments

3 Ways to Snap Photos That Draw Attention on Social Media

Social media is inundated with visual media nowadays, which makes it more and more difficult for photos to stand out. That is why if you want your photos to draw attention, you need to snap photos that are more likely to get noticed.Make no mistake snapping photos that are able to draw attention isn’t easy, but there are several ways that you could start: Create more interesting composition with the rule of thirds The rule of thirds is a rule for framing and composition that involves dividing your frame into a three by three grid (on most cameras you can turn on the grid function to overlay it on your frame). Based on that grid, you should position your subject as well as other elements.Normally this will mean placing the subject in one third so that it is off-center, and using t

Mar182018 by Jens Wirdenius1 Comment

The Ultimate always up-to-date Social media Glossary (550+ words)

Looking for a social media glossary and social media dictionary with explanations to social media terms?Social media has skyrocketed in popularity in just a couple of years. It has completely revolutionized our society and the way we interact with each other - from all parts of the world. Today, more than 3 billion people using social media, and this accounts for about 40 percent of the world's population.Safe to say that we're living in a social media revolution.But with the huge space of social media, which includes everything from apps, social media marketing, building brands, and much more, has a lot of new words, terms, and phrases been born. For people who are completely new to social media, hopping into it can be intimidating, because there's so much to learn, especially...

Mar142018 by Jens WirdeniusNo Comments

7 Social Media Trends to Piggyback On in the Coming Years

Are you also wondering what social media trends we'll see in the future so you can prepare for them and stay on top of them?Social media has increased dramatically in popularity over the years.In fact, just a few years ago, in 2014, there were 1.91 social media users worldwide, and 4 years later, in 2018, it is estimated that social media 2.61 billion active users.Safe to say, social media is completely revolutionizing the way we communicate.In a matter of seconds, we can reach people from all parts of the world, and communicate with them effortlessly.Moreover, the way brands market to people has dramatically changed too.Marketers of brands are all after one thing: attention.Where the attention of their audience is, that’s where the brands will be.And as you

Mar122018 by jessfenderNo Comments

6 Rules of Interacting With Your Social Media Audience the Right Way

Online Marketing, Social Media, Social Media Marketing

It isn’t fair.It can take you months, even years to build up a solid following on your social media accounts.And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization.But though it might not be fair, it still remains true.It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect

Mar122018 by Jens WirdeniusNo Comments

How to Encourage User-Generated Content on Social Media

User-generated content has shown to be tremendously effective in marketing.That’s because the trust in brands is generally very low, while the trust in peers is high.Everyone knows that brands only have one goal: to sell more.As a result, everything the brand do and say is done in order to help them get closer to that goal.Therefore, when brands say ”we are the best company in the industry”, or has ”the highest-quality products on the market”, or anything else that is supposed to convince you to buy from them, people take the words with a large pinch of salt.But when their peers say it, you don’t expect them to have an agenda with what they're saying, right?When a friend strongly recommends a restaurant or a hotel, do you question them?Probably not.This is w

Mar102018 by Jens WirdeniusNo Comments

The Definite Answers to 19 Common Social Media Questions

Are you full of social media questions?But lack answers?Social media has skyrocketed in popularity over the years. It has completely revolutionized the way we communicate, making it possible to reach virtually any person from all around the world in a matter of seconds.In fact, in 2010, the total number of global social media users were at 0.97 billion, while in 2018, it is estimated that the total number of global social media users will reach 2.62 billion.Quite a significant increase.On top of that, as a result of an increased use of social media, new social media platforms that enables new forms of communication has appeared. These platforms have helped attract an even bigger audience to social media, for instance by making it possible to send videos, photos, or voic...

Feb252018 by Jens WirdeniusNo Comments

6 Important Things To Know Before Creating Social Media Content

Do you create content? Do you know these 6 things?Social media has proven to be tremendously effective for brands in marketing time and time over.With that in mind, it’s not strange that more brands than ever are trying their luck on social media (hint: it’s not luck).But in order to succeed on social media, you need content.Content is what lays the foundation for success.If you don’t have content, you don’t have a value proposition, and therefore you’ll struggle tremendously with generating marketing results worthwhile.But the truth is that you cannot just jumble something and share it on social media, then expect the content you posted to drive you any results.With more brands than ever using social media, the competition for people’s attention is tougher than

Feb232018 by Jens WirdeniusNo Comments

Do Social Media Followers Matter? What 8 Years of Social Taught Me

Want to grow social media followers?When it comes to social media, everyone wants more followers.From huge corporates to small start-ups.But why?Marketers and businesses owners are obsessed with the numbers on social media, with follower count in particular.But what I’ve learned from over 8 years of using social media is that follower count doesn’t necessarily matter.What matters is what your follower means, in theory.And while some marketers understand that, the majority of people think that their success is solely dependent on the follower count they have.Social media followers can be beneficial, but at the same time, you can generate tremendous marketing results with a low follower count.In this post, I am discussing the very mythical topic of social

Feb212018 by Jens WirdeniusNo Comments

The Only Guide You Need to Arrange Successful Social Media Contests

Want to learn how you can arrange a successful social media contest that actually drive results?Social media has proven time and time over the immense marketing powers it has for brands.But the truth is that unless you’re using social media in the right way, you’ll never be able to reach the incredible results you’re seeing everywhere.A screwdriver is a tremendous tool, but if it doesn’t have any batteries, it won’t be very helpful, will it?In other words, it’s all about how you use social media, not that you use it.A tactic to drive great results for your business is by setting up social media contests.But the thing is that there are a million different ways to set up your social media contest.But there are also a million different ways you can set up your soci

Feb192018 by Jens WirdeniusNo Comments

How to Generate Buzz for Your Product Launch With Social Media

oweHow to Generate Buzz for Your Product Launch With Social MediaYou’re super excited about your new product launch.You’ve spent a ton of time and effort in designing and developing your new product, why wouldn’t you be?After all of this time and hard work, it is time to present your new product to the world with a product release.You release your product with the hopes of blowing up with your launch, hoping to reach millions of people and having newspapers and TV call you to interview you and hear about your new product.But you wait…And wait...But nothing happens.Unfortunately, most of the time, that is what happens at a product launch.The new launch just doesn’t get the traction that the brand is hoping for.Unless your name is Elon Musk, or you run a b

Feb122018 by Jens WirdeniusNo Comments

The Complete Guide to Measuring ROI of Social Media

The Complete Guide to Measuring ROI of Social MediaSocial media has proven itself able to generate amazing marketing results that few of the traditional marketing sources can compete with.What's more, it has proven that it is able to generate results within an array of different metrics.Not just that it can drive sales.This is also why different brands use social media for different reasons.Some brands use social media as a communication tool, some for customer service, and others solely to increase brand awareness.But the truth is that no matter if you're just focusing on one metric, you're most likely generating results within several marketing metrics at once.Okay, so you're investing all this time, energy, and resources into social media marketing.But ho

Feb92018 by Jens WirdeniusNo Comments

31 Powerful hacks for Boosting social shares Fast

5 Powerful hacks for Boosting social shares FastEngagement is crucial for success on social media.In fact, for building a strong social presence, I’d even dare to say that it is the most important one.If your followers never engage with you, how are they benefiting your brand?When your audience engage with you on social, they give you an opportunity to interact with them, strengthen your relatiosnhips, increase their trust in you, and ultimately getting them to convert.Engagement is one of the main metrics marketers focus on when evaluating the results of their social media efforts simply because of the fact that it is so important. In engagement on social media, social shares play a central role, among with likes, followers, and comments, and marketers are therefore

Jan312018 by Ola WirdeniusNo Comments

Social Networks as Promotional Tools

How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers.To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work. Facebook Facebook helps to give a "face" to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course the purpose is that, that people find out what you do and what you offer, but it is a good policy to quali...

Jan192018 by Jens WirdeniusNo Comments

How to Use Social Media as a Communications Tool With Your Audience

How to Use Social Media as a Communications Tool With Your AudienceSocial media has many benefits. It can help you increase brand awareness, drive sales, boost customer loyalty, and much more.But there’s one thing that you should pay great attention to on social media, and that is interacting and communicating with your audience.This is a crucial part of social media success, yet, still, many brands forget this aspect of the social media strategy.Sure, using social media to communicate and interact with your audience is a bit time-consuming, but it is well worth it.Social media allows you to establish strong relationships with your audience, engage with them on a deeper level, and ultimately increase their trust in you.And in case you didn’t know, trust leads to sal

Jan142018 by Ola WirdeniusNo Comments

What Are The Main Impacts of Social Media on Youth?

What are the main impacts of social media on youth?Basic thing is that it is the status and update on the all social media platforms and one of the most significant revolutions of the times and attracting the people of the world. It is also even created the sort of some good corporate collaboration of the social important causes. Now the social media proving to become an essential tool for the whole marketing and then to be as perfect youth market in all around the world is fact. If you want to get the superior help to writing your assignment will be fine and then we can consult from here and I always use writemypapersonline.com for essay writing purposes.Now the social media become prominent parts of the life for lots of people of the world and also for lots of the people in t

Jan132018 by Jens WirdeniusNo Comments

The Real truth to When The Best Time to Post On Social media Is

The Real truth to When The Best Time to Post On Social media IsIn this article, I am going to tell you the real truth.The truth that few, if anyone is talking about when it comes to the topic of when the best time to post on social media is.I've read countless of articles, seen numerous infographics and visuals that all show "when the best time to post on social media is", platform by platform, and I am so tired that nobody is telling the real truth about best times to post on social media.Or, more correctly, I am not tired of them saying things that aren't correct, but I am afraid that people will believe it and follow the information blindly.Now, it doesn't necessarily have to be that the people who are talking about the best times to post on social media are lying, b

Jan132018 by Jens WirdeniusNo Comments

How to Get the Most Out of Your Time on Social Media

How to Get the Most Out of Your Time on Social MediaTime is something we all humans want more of. It is something we value tremendously.But at the same time, as social media managers and marketers, we don’t want to spend less time with our job, because that would mean generating worse results.Or would it?Ideally, we’d love to save time using social media, but also generate better results.What if I told you that is possible?Social media is a real time-thief. You go to social media to share a post, and before you know it, you’ve spent 20 minutes scrolling your feed.Daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year.That’s quite a lot. But if you’re someone who virtually works on soc

Jan102018 by Ola WirdeniusNo Comments

Social Media Impacts

Social media impacts on nations As it was a saying that the world has become a global village now and now finally we can say this only due to social media. It has taken the entire world by storm thinking dozens of sites, apps and other forms of technologies improving the way people communicate with each other. We have social media sites having millions of members allowing them to share videos, photos, texts messages and more on the regular basis. Various things we can get to solve now if we have essay writing or assignment writing projects to get completed on time. You need to click on the link available and will explore the details for your essay writing and assignment solutions and for quality definition essay help go to https://answershark.com/. Social media networking Social med

Jan52018 by Jens WirdeniusNo Comments

The True Impact Social Media Has on Sports (Infographic)

The True Impact Social Media Has on Sports (Infographic) How big of an impact does social media have on sports?You'll be surprissed of the answer. More than 250 million people worldwide follow Ronaldo on social media channels. Facebook has the all-time high number of followers, 122.1 million. Then, 54.5 million followers on Twitter and 82.9 million followers on Instagram. They like, share and comment every single update on the sports-star. What a reach! According to Forbes, Ronaldo’s total earned media value in social platforms equals to $935.7 million, with an average value per post of $1,613,309. Amazing, right? Find more stats in the infographic on here. You are already thinking what’s the secret behind acquiring such a huge fan base and earning that much on social media?

Jan52018 by Jens WirdeniusNo Comments

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your EngagementFeeling like your social media engagement is low?Want to make your audience more engaged so that they engage and interact with you and your posts on social media?As social media gets more and more saturated, the competition for getting seen increases. We’ve seen the organic reach drop close to zero on Facebook, we’ve seen the organic reach drop dramatically on Instagram.As more and more content is put out on social media, people will be less likely to engage with just your post.You are trying as hard as you can to increase your engagement, but nothing seems to help.Engagement is crucial for social media success because it is when your audience interact with you that you can have the great

Jan42018 by Jens WirdeniusNo Comments

61 Mistakes You’re Making on Social media (Most Common Social Media Mistakes)

61 Mistakes You're Making on Social media (Most Common Social Media Mistakes)Social media is like a jungle where you have to watch every step you take care carefully.We all know that social media can generate incredible results for your brand, but doing so demands great planning and execution. On social media, there are lots of traps and dangers you can get stuck in, but if you know what they are, and where they are, you can avoid them, save yourself from disaster, and also reach your goals faster.Chances are, you're making mistakes on social media that are keeping you from success, but it's hard to stop committing them unless you know what they are, right?Making mistakes on social media can be costly. It can cost you followers, engagement, reach, bad publicity, or even cus...

Jan32018 by Jens WirdeniusNo Comments

55 Do’s and Don’ts Of Social Media Marketing You Need to Know

Social Media, Tips & tricks

Social media can help you achieve a lot of marketing goals for your business.It has an immense marketing power, and that’s also why more and more brands are slowly hopping on the social media marketing train, as they are realizing the incredible marketing power of social media and all the benefits that a strong presence has.I could spend this whole article listing all the statistics that social media generates to prove its power, but chances are, you’re already aware of all that.There’s a catch with social media marketing though.The statistics and results you see are incredible and very impressive. But apart from what some actually tend to believe, you won’t generate any results or come anywhere near the statistics you are seeing if you aren’t having a clear strat

Dec282017 by Jens WirdeniusNo Comments

Evergreen Content on Social Media: This Is What Professionals Do

Evergreen Content on Social Media: This Is What Professionals DoEvergreen content has many benefits in a marketing.The best part is that it is universal and can be used for social media as well as on your blog to help you gain results from it over a long period of time.If you’ve been doing marketing for some time, chances are, you’ve heard the term evergreen content a few times, and you might also have gotten the recommendation to start producing it and making evergreen content a part of your content creation strategy.In this article, we’re digging deep into evergreen content, look at what it is and what it means, and most importantly, how you can use it in your marketing to produce better results. What is evergreen content? Let’s start with the obvious.It’s hard to s

Dec242017 by Jens WirdeniusNo Comments

What is Social Selling And How Can You Use it to Nurture Customer Relationships?

What is Social Selling And How Can You Use it to Nurture Customer Relationships?If you’ve been on social media for a while, I am sure you’ve heard of the term ”social selling”.But what is it, really? Is it some kind of buzzword that doesn’t deserve a second thought, or is it something that can help you build your brand through social media?The word gives it away a little, but social selling is much more than just selling on social media. Instead, it’s a completely new approach to using social media to establish strong relationships with your potential customers and prospects, increasing their trust in you, and ultimately getting them to convert. It’s not just about using social media to shove ads down your followers’ throats because we all know how well that works.With soci

Dec232017 by Jens WirdeniusNo Comments

18 Brilliant Ways To Respond To Criticism and Complaints On Social Media

18 Brilliant Ways To Respond To Criticism and Complaints On Social MediaIf you've used social media for even just a short period of time, chances are, you have had to meet criticism and angry customers.It doesn’t matter how careful you are, how hard you’re trying to please everyone, and how good your reputation is, eventually you’ll encounter criticism on social media.And it’s not strange when you think about the fact that an eight-fold increase in complaints on social media has taken place since Jan 2014. What’s more, According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service.Criticism can be a lot of things on social media, and it’s important that you separate customer feedback from hate, attacks, and criticism, the latter on

Dec162017 by Jens WirdeniusNo Comments

How to Spot When Someone has Bought Fake Social Media Followers

How to Spot When Someone has Bought Fake Social Media FollowersBuying followers have become quite usual in today's social media landscape.Today, there are more services than ever that sell fake followers at a shockingly low price.You can buy Instagram followers, Twitter followers, Facebook likes, and so on. You can virtually buy fake followers across all social platforms.Gaining traction on social media can be hard without the right strategy, and unfortunately, that's why people and brands turn to fake followers to boost their numbers and fake their popularity.Today, there are billions of social media accounts, which means the competition is tougher than ever. If you're going to succeed, you need to focus on relations and content, however, there are people and brands lo...

Dec132017 by Jens WirdeniusNo Comments

15 Effective Ways To Improve Customer Retention With Social Media

How-To, Social Media, Social Media Marketing

15 Effective Ways To Improve Customer Retention With Social MediaSocial media has an incredible marketing power. If used strategically and correctly, it can drive tons of sales - but you probably knew that already.But do you know what's even more important than acquiring new customers?Getting your existing ones to buy from you again and again - also called customer retention, which means working to get your customers to stay with your brand after their first purchase from you, and then continue to buy from you.Why is customer retention so important you ask?Well, I’d even dare to say that customer retention is more valuable than customer acquisition, yes still, many brands are investing millions and millions, and all their resources into acquiring new customers, just to

Dec102017 by Jens WirdeniusNo Comments

How To Easily Identify And Find Your Target Audience On Social Media

How To Easily Identify And Find Your Target Audience On Social MediaThe foundation of any successful social media marketing campaign is the target audience. And this stretches much further than just social media.In fact, I'd go so far to say to say that knowing the target audience is crucial for any business. If you haven't identified your target audience, you'll crash and burn and get outrun by your competitors in a heartbeat.And really, it's logical if you think about it. If you don't know who your target audience, you'll just end up aiming in the dark, and you will with almost full certainty miss. And as a result, waste your resources, time, and effort.The foundation of all successful social media campaigns is the target audience. All successful brands on social media ha

Dec92017 by Jens WirdeniusNo Comments

7 Clever Ways to use Social Media To Build Your Brand’s influence

Business, Social Media

7 Clever Ways to use Social Media To Build Your Brand's influenceYou’ve probably heard about the incredible results that influencer marketing on social media can drive.In case you’re new to influencer marketing, influencer marketing is the use of trusted and influential individuals to promote your brand, in our case, on social media.Back in the days, the influencers were worldwide celebrities who people looked up to, but with social media, it has opened up the opportunity for virtually anyone to become an influencer and build an audience.First, let’s take a look at some influencer marketing statistics so you’ll see just how effective it is to have influence over people:Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.

Dec12017 by Jens WirdeniusNo Comments

9 Myths About social media marketing BUSTED – Number 9 Will Shock You!

9 Myths About social media marketing BUSTED - Number 9 Will Shock You!I don't need to tell you that there are 2.46 billion social media users in 2017 because you probably already know that there is a crazy number of people using it.What does this mean?It means that with that much people, it is impossible to avoid myths to spread like wildfire and misconceptions to flourish.The last thing we want is faulty information to be spread and get taught to people because that means you're not reaching your true potential, and even worse, people might decide to completely ignore social media because of things they've heard. And considering the results and statistics, social media is able to generate, we don't want anyone to miss out.In this article, I'll, therefore, present 9 My

Dec12017 by Jens WirdeniusNo Comments

The Devastating Effects of Using Low-Quality Images on Social Media

The Devastating Effects of Using Low-Quality Images on Social MediaDo I need to tell you about the power and importance of visual content?If you're working with marketing, I'm pretty sure you know about the power that visual content have.Let's take a look at some statistics, shall we?When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweets with images receive 150% more retweets than tweets without images. (Source) Facebook posts with images see 2.3X more engagement than those without images. (Source) Facebook posts with images get 2.3 times more engagement than posts without images.

Nov302017 by Jens WirdeniusNo Comments

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media Trolls

Sick And Tired Of Social Media Trolls?- 7 Ways To Deal With Social Media TrollsTired of people who leave negative comments on your social media page?You're not alone!On social media, trolls are everywhere, and it's almost impossible to dodge them.Trolls can cause a lot of damage to your brand if not dealt with in the right way. What "the right way" is, and how you should respond to them to minimize damage is exactly what you'll learn in this article. What are social media trolls? As usual, Wikipedia's definition is kind of disappointing. Mostly because it's a bit incomprehensible and doesn't give us the full story."In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting quarrels or upsetting people, by posting inflammato

Nov292017 by Jens WirdeniusNo Comments

The Ultimate Guide To Social Media Branding: Branding Made Simple

The Ultimate Guide To Social Media Branding: Branding Made SimpleDo you have a consistent and coherent brand image on social media?Having a cohesive and coherent brand message on social media is vital for success because it can ultimately lead to more business, more followers, and more opportunities for your brand.Just look at the largest and most successful brands on social media: Coca-Cola, Nike, Adidas, Gucci, Louis Vuitton, and many more. They are all examples of brands who have put great thought into their branding on social media - as well as outside of it.Branding on social media is important for many reasons. First off, it allows your brand to be instantly recognized, no matter where people find you. The whole idea of a branding strategy is to present yourself as a ...

Nov272017 by Jens WirdeniusNo Comments

How to Protect Your Brand From Being Damaged by Spam on Social media

How to Protect Your Brand From Being Damaged by Spam on Social mediaSpam is everywhere on social media. And no, I am not talking about the canned cooked meat made by Hormel Foods Corporation.I am talking about messages and actions created by bots and fake accounts.It feels like wherever you go on social media, bots are there to spam you. It can feel like there just isn't a way to escape from them and their actions.Spam can seriously harm your brand's reputation if it's not dealt with in the right way. Therefore, having a clear plan on how you're going to deal with spam on social media is crucial for success. If you've been on social more than a few days, you've probably already received comments or likes left by fake accounts.(adsbygoogle = window.adsbygoog

Nov262017 by Jens WirdeniusNo Comments

How To Effortlessly Repurpose Your Content on Social Media

How To Effortlessly Repurpose Your Content on Social MediaRepurposing content on social media is a tricky task that demands great planning and thought. If you're doing your social media repurposing wrong, you risk boring your followers to death by presenting the same content over and over again. Eventually, it'll get old, and people will lose interest.We all know how difficult and exhausting it is to come up with incredible, high-performing, and engaging content all the time for social media. Sometimes we run out of ideas, sometimes we even risk outburning ourselves. Sometimes, the best solution is to repurpose your best-performing content on social media.Therefore, it's crucial that you know how you're going to repurpose content in the best possible way so you avoid boring you...

Nov252017 by Jens WirdeniusNo Comments

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing

Online Marketing, Social Media, Social Media Marketing

Social Media Marketing Made Simple for Beginners: How To Do Social Media MarketingSocial media marketing has exploded in popularity over the last couple of years.What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy.And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact:46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal

Nov232017 by Jens WirdeniusNo Comments

The Ultimate Guide For Creating Stunning Visuals For Social Media

The Ultimate Guide For Creating Stunning Visuals For Social MediaVisuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content.At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it.Have you ever tried making an Instagram post without including a photo or video?It's impossible!The same goes for Pinterest and YouTube.Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...

Nov192017 by Jens WirdeniusNo Comments

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting)

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting)Social media is one of the best ways to build relationships with your audience. It allows you to approach them on a personal level and have genuine one-on-one conversations.As a brand, building relationships with your audience is the single most important thing if you want to drive sales.Why?Because relationships build trust and trust drive sales.If your audience doesn't trust you, they won't buy from you.Social media is the ultimate customer interaction tool for many reasons, and one of them is that you can extract information from their profiles in order to provide them a better service and make it look like you know them better. Thus making them feel safe in your hands, and feel l

Nov182017 by Jens WirdeniusNo Comments

How to Make your Boring Brand Fun And Engaging on Social Media

How to Make your Boring Brand Fun And Engaging on Social MediaBeing fun as a brand can be difficult. And on social media, there's no difference.It is especially difficult to be fun on social media if you are within an industry that is considered to be boring. What if you would sell walking frames? Not the most exciting niche if you're trying to promote yourself in a fun manner, right?The truth is that no matter what type of brand you are and what you sell, you can make your brand more fun and exciting on social media, and everywhere else for that matter. Just because the industry you are in is notoriously known for being boring doesn't mean you have to be!We see brands in the candy industry, fashion industry, and soda industry that are all creating fun and engaging content ...

Nov122017 by Jens WirdeniusNo Comments

How To Create Your Social Media Sales Funnel That Actually Sells

How To Create Your Social Media Sales Funnel That Actually SellsYou're using social media. You're getting followers, likes, engagement, but what is it good for unless it is driving sales?You might use social media marketing for many different reasons. Maybe you want to increase brand awareness, maybe you want to improve your relationship with your audience, or maybe you want to drive traffic to your website. But there's one thing they all have in common - no matter which objective you set out to achieve, and that is the fact that all of these objectives are based on one end goal. To drive more sales.Yes, you want to build a better relationship with your audience, but in turn, this will increase their trust in you which will ultimately increase the chances of them becoming custo...

Nov102017 by Jens WirdeniusNo Comments

How To Use Social Listening And Why it’s Important for your Brand

How To Use Social Listening And Why it's Important for your BrandSocial media success is not about bashing out as much content as you can and waiting for the results to roll in. It might have worked at the dawn of social media when the competition was low, but I promise you, it's not going to work today.A successful social media strategy demands you to sharpen your ears and be willing to use social listening. Social media is called social for a reason. It's not a one-way conversation. If social listening is not part of your strategy, you are doomed to fail. Or if you are lucky- just slow you down.While social listening is crucial to a successful social media strategy, there are marketers who ignore it, don't know what it is, or is doing it wrong.Therefore, in this article, ...

Nov62017 by Jens WirdeniusNo Comments

Reasons You Need A Social Media Strategy And How to Create One

Reasons You Need A Social Media Strategy And How to Create One(adsbygoogle = window.adsbygoogle || []).push({});Social media has grown to become an important part of almost every brand's marketing plan. Not too long ago, marketers were laughing about social media and that some brands spent their efforts there. Today, the tone is a bit different, and now, more marketers than ever ask "How can we generate results and grow our business with the help of social media?"Having a well-developed, thorough, and detailed social media plan is vital for generating great results from your efforts on social media, but unfortunately, many businesses are trying to operate without any vision and plan, and this is like driving to an unknown destination without any road signs, GPS, or ma

Nov32017 by Jens WirdeniusNo Comments

8 Ways to Avoid Boring Your Social Media Followers to Death

.8 Ways to Avoid Boring Your Social Media Followers to Death(adsbygoogle = window.adsbygoogle || []).push({});Social media is a difficult place for brands to be in. With 89% of businesses creating content for social media today, it's quite a saturated and competitive landscape, and it doesn't look like it is slowing down anytime soon. Moreover, people share 1.3 million pieces of content on Facebook every minute of every day, total 500 million tweets are sent per day, and almost 85 million videos and photos people are uploaded every day to Instagram.To win the battle between your competitors, being boring is not an option. As a follower, going to someone else for entertainment from posts in your niche can be done in a heartbeat, and if you are boring your followers, t

Nov12017 by Jens WirdeniusNo Comments

How To Effortlessly Improve and Set Up your Social Media Profiles

How To Effortlessly Improve and Set Up your Social Media Profiles(adsbygoogle = window.adsbygoogle || []).push({});Having a good looking profile is the foundation for success on social media. It is your facade towards the public, and if it looks unprofessional, boring and unappealing, it will have devastating effects on the results you have the potential of reaching.Think about it:If you have a physical location that isn't set up properly and doesn't look inviting, do you think a lot of people will visit it?Of course not!As a marketer, you are probably spending quite some time on social media, but how much time, and how many times have you improved your social media profiles to make them look more appealing? Often times, people just want to start directly by

Oct272017 by Jens WirdeniusNo Comments

6 Effortless Ways to Leverage Your Online and Social Media Reviews

Online Marketing, Social Media

6 Effortless Ways to Leverage Your Online and Social Media ReviewsWhether you're aware of it or not, your customers are probably leaving reviews about your brand on social media. If they're not, getting them to do so isn't very difficult, because people love leaving reviews. What's more, your future potential customers love reading them. In fact, 88% Of Consumers say they trust online reviews as much as personal recommendations.Reviews are extremely important when it comes to buying decisions, to say the least.But how can you leverage all the reviews people are leaving about your brand on social media? How do you keep track of them? People leave reviews on their own page, on your page, through private message, and to their friends. And how do you use these reviews to boost your

Oct262017 by Jens WirdeniusNo Comments

8 Effortless Ways to Become More Authentic on Social Media

8 Effortless Ways to Become More Authentic on Social Media(adsbygoogle = window.adsbygoogle || []).push({});Authenticity is crucial for social media marketing. In fact, it is crucial for all marketing effort and as a brand. Anyone can build a social media presence, but the difficult part is to building a trustworthy, sending a brand message that is authentic, and that ultimately generates conversions.Social media scandals and slip-ups are almost impossible to keep on your audience's radar. As a result, brands have no other choice than to stay authentic and present yourself transparently and honestly on social media.The challenge, however, is that marketing in itself isn't authentic. Brands are aggressively downgrading their competitors while trying to present thei...

Oct242017 by Jens WirdeniusNo Comments

6 Things you should never share on social media

6 Things you should never share on social mediaSocial media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you.But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm.It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand.To prevent that from happening, I've written a list of ...

Oct182017 by Jens WirdeniusNo Comments

How To Prove and Measure The Results of Brand Awareness on Social Media

How To Prove and Measure The Results of Brand Awareness on Social Media(adsbygoogle = window.adsbygoogle || []).push({});Brand awareness is a tricky metric, and that's also the reason why so many brands look the other way and pretend like they're not listening when the question comes up for discussion.And this is of course not a good thing. Social media can do a lot for your brand. It can generate results that are easy to measure, and it can generate results that are difficult to measure. But no matter what your main objective with social media is, brand awareness will always be a by-product of your efforts that boost your brand's recognition. And when you are evaluating your results, you want to include this important metric into the equation as well.The truth is

Oct142017 by Jens WirdeniusNo Comments

The Complete Guide to Developing a Social Media Content Strategy

The Complete Guide to Developing a Social Media Content StrategySocial media is a jungle for marketers. You have to watch every step, and you need to know which way to take to avoid stepping in traps or getting lost on the way.To generate marketing results with social media, you need to develop a content strategy that puts the right pieces at the right place, and lets you spread your efforts on the things that truly matter.For great marketing results on social media, you need to have a plan on how you're going to execute. Have you ever seen a winner that hasn't had a plan? Probably not, and that's because the social media content strategy guides you to success.For most people, a content strategy for social media sounds both complicated and hard. But once you've got all the ...

Oct142017 by Jens WirdeniusNo Comments

How to Create a Customer Persona Using Social Media Data

How to Create a Customer Persona Using Social Media Data(adsbygoogle = window.adsbygoogle || []).push({});Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience.It's quite common to come across business owners, marketers, and other business people who have no idea what a customer persona is, yet when you study them closer, you find out that they are doing it all of the time. Only that they don't know they are doing it.Social media holds a ton of information and knowledge. Most importantly, in this case, it holds a ton of information about your audience and the people you see as your ideal customers. Not taking advantage of this information is truly an opportunity gone to w...

Oct122017 by Jens WirdeniusNo Comments

4 Easy Ways To Take Your Social Media Marketing to The Next Level

4 Easy Ways To Take Your Social Media Marketing to The Next LevelSocial media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren't using, and do the things that other people aren't willing to do or know how to do.In other words, they use methods that aren't yet saturated and implement them into a competitive social media. The result is that they are able to generate results that their competitors aren't, leaving them wondering how.To succeed in the competitive marketing world, new approaches are necessary, and unless you have unique and clever ways to stand out, you'll have a hard time finding social media marketing success for your brand.Therefore, that's exactly what I'l...

Oct52017 by Jens WirdeniusNo Comments

The Ultimate Guide To Crafting The Perfect Social Media Strategy

The Ultimate Guide To Crafting The Perfect Social Media Strategy(adsbygoogle = window.adsbygoogle || []).push({});Having a clear and detailed social media strategy is vital for success.Before you begin with your social media and social media marketing efforts, you want to make sure you have a map that guides you.Because that's exactly what a social media strategy is: a map that tells you exactly where you should go, what route you should take to get there in the best possible way. And also what challenges you might face on the way.It's often spoken about the importance of the social media strategy, but why is it necessary? Can't you just skip it and cut to the chase?That's exactly what many marketers do. Unfortunately.A social media strategy seems like...

Oct32017 by Jens WirdeniusNo Comments

5 Powerful Reasons you Need to Pay Attention to Social Media Monitoring

5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring(adsbygoogle = window.adsbygoogle || []).push({});Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren't listening to it, you're missing out on important information and messages. And, of course, missing out on messages from your audience that may be vital to respond to.When using social media monitoring effectively, it helps you boost your brand's communication system and the way you listen and interact with your audience.In this article, we're looking at 5 powerful reasons you need to Pay Attention to Social Media Monitoring. Understand your audience better It's vital that you ...

Oct22017 by Jens WirdeniusNo Comments

5 Harmful Social Media Mistakes You Need To Avoid

5 Harmful Social Media Mistakes You Need To Avoid(adsbygoogle = window.adsbygoogle || []).push({});Social media can do great things for your brand.But if you're using it in the wrong way, it can also do the opposite.Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them.I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately.To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media

Oct12017 by Jens WirdeniusNo Comments

Become a Social Media Expert For Free With These 8 Clever Tricks

Become a Social Media Expert For Free With These 8 Clever Tricks(adsbygoogle = window.adsbygoogle || []).push({});Everywhere we go, it seems like everyone is throwing the term "Expert" around.But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good.A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts.But how do you become a social media expert?Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment.In other w...

Sep302017 by Jens WirdeniusNo Comments

How To Create A Dominating Instagram Campaign

How-To, Social Media, Social Media Marketing

How To Create A Dominating Instagram Campaign(adsbygoogle = window.adsbygoogle || []).push({});Want to create an Instagram campaign?Not sure how to set it up properly?Not sure how to gain traction for it?Instagram is a perfect platform to run a campaign on, and there are a ton of effective campaigns you can choose from, so you can be sure to find one that is suitable for your brand's needs and objectives.Launching a campaign isn't difficult. But launching a successful campaign is. And to make it a success that brings marketing value to your brand, you need to understand what makes a campaign successful, and what factors are worth putting thought into.During my many years on Instagram, I've launched several types of campaigns. Some successful, some com

Sep292017 by Jens WirdeniusNo Comments

How to Bridge The Gap Between Brand and Customer on Social Media

How to Bridge The Gap Between Brand and Customer on Social Media(adsbygoogle = window.adsbygoogle || []).push({});It's tough as a brand to build great relationships with their customers. Sure, you can leave a few comments saying "Nice!" on your customer's social media posts.But what about the connections that really matter?The true friendships you can establish as a brand with your customers?Very few brands succeed in doing this, and many even ignore it. Reason being is that it's tough! It's difficult as a brand to make people see you as one of them, and as a friend they can trust for better or worse.But the truth is that if you succeed, you will gain amazing results from it. Think of it this way: when you have a friend, and they tell you something, you ar

Sep282017 by Jens WirdeniusNo Comments

8 Vital Questions to ask When Developing Your Social Media Strategy

8 Vital Questions to ask When Developing Your Social Media Strategy(adsbygoogle = window.adsbygoogle || []).push({});When you are working with social media without a clear strategy and plan, you're operating in the blind.Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with?A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take.When you have a strategy, you'll be able ...

Sep272017 by Jens WirdeniusNo Comments

13 Clever Social Media Campaigns You Need To Use To Gain Traction

13 Clever Social Media Campaigns You Need To Use To Gain Traction(adsbygoogle = window.adsbygoogle || []).push({});It's well-known that social media is a great tool for almost any brand to market themselves.But the truth is that solely sharing a few images and interacting with a few people just won't cut it.At least if you're striving to achieve all the results you're seeing other brands are generating.It might have worked many years ago when social media was something new and undiscovered for most brands, but today, the landscape has gotten so saturated and competitive that you need new ways to get seen.To reach success, you need to use social media with a unique approach that lets you stand out from all the noise. Luckily for you, that's exactly what soc...

Sep262017 by Jens WirdeniusNo Comments

5 Hacks to Improve your Customer Relationships on Social Media

5 Hacks to Improve your Customer Relationships on Social Media(adsbygoogle = window.adsbygoogle || []).push({});Customer relationships are everything.Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve.When you improve your customer relationships, you get to know them, you increase their trust in you, and as a result, they'll become more loyal to your brand.Better relationships with your audience leads to a higher retention rate that is oh so important for businesses.Want to know why?Well, first off, loyal customers are on average worth up to 10 times as much as their first purchase. And like that wasn't enough, the probability of selling to an existing customer is

Sep232017 by Jens WirdeniusNo Comments

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media

5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media(adsbygoogle = window.adsbygoogle || []).push({});When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only.To grow followers.And it makes sense considering the fact that almost everyone who followed you saw your posts.And since they didn't have a lot of content to engage with, and the competition among content was low, yours would see a lot of engagement.As social media grew, and the competition was getting tougher, the engagement dropped, and now, not everyone will see your posts.Then the algorithms started to happen.Today, almost every social media platform uses an algorithm to sort the conte...

Sep222017 by Jens WirdeniusNo Comments

How To Use Social Media as a Public Relation Tool

How To Use Social Media as a Public Relation Tool(adsbygoogle = window.adsbygoogle || []).push({});Public relations is an important aspect for brands. The idea that press releases are all there's to it still lives on today among many businesses, but that couldn't be more far from the truth.Sure, press releases are still an important part of it, even though they were more important back in the days, because now you have new tools to manage your public relations.I'm of course talking about social media.The idea behind PR is essentially getting as much positive coverage on your company as possible and as often as possible. And with social media, this can be done on any given time, in a way that people couldn't believe would be possible back in the days.With

Sep212017 by Jens WirdeniusNo Comments

Top 4 Harmful Social Media Mistakes You Can’t Afford To Make

Top 4 Harmful Social Media Mistakes You Can't Afford To Make(adsbygoogle = window.adsbygoogle || []).push({});Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more.But when it goes bad, it can do the complete opposite.Decrease your sales, harm your reputation, make customers angry, and much more.These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you.To get good results, it is true that having a strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays

Sep172017 by Jens WirdeniusNo Comments

5 Social Media Terms and Words You Need to Know to Know in 2017

5 Social Media Terms and Words You Need to Know to Know in 2017(adsbygoogle = window.adsbygoogle || []).push({});As things like social media emerge and impact our lives, new words are also needed, created, and introduced.When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something.It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced.Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story"To avoid misunderstandi

Sep142017 by Jens WirdeniusNo Comments

What to Think About When Using Social Media for Customer Service

What to Think About When Using Social Media for Customer Service(adsbygoogle = window.adsbygoogle || []).push({});The way brands are managing their customer service is changing.Why?Simply because new, better, and easier ways of interacting with customers are popping up.Social media is one of them.Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service?As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition.If you don't, you risk falling behind.Being available for customer service is more important than ever, becaus...

Sep102017 by Jens WirdeniusNo Comments

5 Social Media Tactics Your Competitors are Using (And How to Use Them)

5 Social Media Tactics Your Competitors are Using (And How to Use Them)(adsbygoogle = window.adsbygoogle || []).push({});They say you should learn from those who are better than you.And that is completely true.Even if you don't think your competitors are better than you, there's always things they are better than you at, and that you can learn from.Whether you want to admit it or not.Creating a successful social media strategy is difficult. There's no doubt about it.That's because there are so many things that goes into one. Content creating, caption writing, customer interaction, customer service, and so on.One person don't know everything, but every person knows something.The beauty about looking at your competitors' social media strategies i...

Sep92017 by Jens WirdeniusNo Comments

4 Tips to Creating Social Media Contests That Boost Sales

4 Tips to Creating Social Media Contests That Boost Sales(adsbygoogle = window.adsbygoogle || []).push({});Contests on social media have a tremendous marketing power.Execute them correctly and you'll generate results that only cost a fraction of what the price for them is.With clever contests, you'll both increase brand-awareness, and drive people into your sales funnel.In this article, I'm providing you with my favourite 4 Tips to Creating Social Media Contests that boost sales. 1. Create contests that appeal your target audience The reason you run contests is to reach more people, build brand awareness, build an audience, and attract new customers.Right?Well, this can only be done successfully if you reach the people who matter to your brand. You c

Sep42017 by Jens WirdeniusNo Comments

How to Boost Sales of Things That Aren’t Selling With Social Media

How-To, Social Media, Social Media Marketing

How to Boost Sales of Things That Aren't Selling With Social Media(adsbygoogle = window.adsbygoogle || []).push({});Have products that doesn't sell?Want to promote them and start getting sales on them?Luckily, getting traction for products that doesn't sell well isn't a difficult task.Social media has time and time over shown the tremendous results.In fact, a report from Social Media Examiner found that 43% of businesses are seeing an increase in sales from social media. And that's just one of the many benefits of social media. There are of course other factors that ultimately lead to a sale such as brand awareness and increased traffic, but these are more difficult to measure.That's also why they tend to be forgotten when talking about the power of so...

Sep32017 by Jens WirdeniusNo Comments

83+ Powerful Social Media Statistics You Need to Know (Updated)

*This post was updated in 2018, to include even more social media statistics, as well as more recent and accuratestatistics. It is consistently updated and improved to stay up-to-date with the ever changing world of social mediaCurious about the incredible social media statistics which it is capable of?(adsbygoogle = window.adsbygoogle || []).push({});Social media has grown from being seen as a fad by many people, to something that has completely turned upside down on the marketing world and the way we view human communication and interaction. Both for marketers and for regular users. In just a few years, social media has gone from being something for the kids to now being something that is used by a large part of the world's inhabitants.The social media statistic...

Aug282017 by Jens WirdeniusNo Comments

5 Reasons Being Unfollowed on Social Media is Positive

5 Reasons Being Unfollowed on Social Media is Positive(adsbygoogle = window.adsbygoogle || []).push({});Most people get angry and upset when they lose followers on social mediaOf course, different people take it differently.Some people take it personally and wonder what they did wrong.Others write an angry message to the person who unfollowed them.I get it!When you get unfollowed on social media, it sucks!There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite.But what if I told you that getting unfollows is a good thing?Yep, you heard that right!Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Aug282017 by Jens WirdeniusNo Comments

4 Social Media Metrics your Brand is Forgetting About (And Why They’re Important)

4 Social Media Metrics your Brand is Forgetting About (And Why They're Important)(adsbygoogle = window.adsbygoogle || []).push({});When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric:"How much does social media increase our sales?" and "How much will social media make us in exact dollars?"Unfortunately, this means neglecting many highly important metrics - thus preventing you from seeing the true marketing power of social media.What this also does is it makes you only looking at the short-term results social media is generating.Sure, metrics such as brand awareness and trust-building eventually leads to more sales.But those often happen long after the social media ROI evaluation is done.L...

Aug272017 by Jens WirdeniusNo Comments

Why Every Brand Needs to Monitor Their Social Media Followers (And How To)

Why Every Brand Needs to Monitor Their Social Media Followers (And How To)(adsbygoogle = window.adsbygoogle || []).push({});Do you believe that the more followers the better?Then think again.What's more important than the number of followers you have on social media is who those followers are and what they will do.You don't use social media to gain followers, right?No.You use social media to help you reach your end goal which is to sell more.Sure, you use social media to help increase brand awareness, build relationship and gain trust, but all of those things eventually leads to sales if you're a business.And without them, you'll have a hard time selling anything.To understand what type of followers you have, and to change your mindset from...

Aug262017 by Ola WirdeniusNo Comments

How To Make A Post Go Viral On Social Media

How To Make A Post Go Viral On Social Media(adsbygoogle = window.adsbygoogle || []).push({});Today, it seems like everyone wants to go viral. I constantly see Facebook updates saying "help this post go viral", or YouTube videos asking people to share the video to make it go viral.We get it, everyone wants to go viral.But for good reasons!Virality can skyrocket your following, likes, recognition and if you have a business, sales as well. We've seen people completely unknown to the world one day, become a world-known celebrity the other. Usually for completely mind blowing reasons.You've probably seen people like "Damn Daniel" and "Catch me outside, how about that?" become viral success stories in a short period of time, and get all sorts of special deals an

Aug222017 by Jens WirdeniusNo Comments

How to Create a Coherent Social Media Style and Brand Message

How to Create a Coherent Social Media Style and Brand Message(adsbygoogle = window.adsbygoogle || []).push({});Have you developed a coherent social media style? If so, do you have a guide that helps you follow it?Do you have a consistent brand message on social media?These two things go hand-in-hand and are essential for showcasing your brand exactly how you want to display it. With the help of a coherent social media style and e, you make it clear to everyone in your team (including yourself) how you should act on social media.In this article, we're digging deeper in how having a coherent social media style and brand message will let you share better content, give your customers better responses, and help you gain overall better results from your efforts soci

Aug152017 by Jens WirdeniusNo Comments

3 Years of Instagram marketing: This is What I Learned NOT to do

Instagram, Social Media

3 Years of Instagram marketing: This is What I Learned NOT to do(adsbygoogle = window.adsbygoogle || []).push({});Instagram is a tremendously powerful marketing tool, there's no doubt about it.I've been able to witness it myself, and in case you don't trust me, there's always the statistics I can rely on!Businesses tend to go where the attention of their audience is, and at the moment, there are not many places where there's as much attention as on Instagram.In fact, six in ten online adults have Instagram accounts, and 32% of teenagers consider Instagram to be the most important social network. Long story short, if you aren't on Instagram, you're missing out on a tremendously valuable opportunity to reach and engage with your audience. Businesses are hopping

Aug102017 by Jens WirdeniusNo Comments

How to Create a Personalized Social Media Hashtag And Why You Should

How to Create a Personalized Social Media Hashtag And Why You ShouldWith the increased popularity of social media, hashtags have started to make their way into marketers' ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement on social media.Today, business create a hashtag to help customers have a better experience, get more information, give their customers a feeling of fellowship and like they're a part of the brand. Whether the hashtag is a branded term, your slogan, or a call to action, they help make people engaged.Hashtags let people join the discussion that circulates around a brand and engage with it.And it works!The evolution of hashtags upon to this day is very clea

Aug92017 by Jens WirdeniusNo Comments

How to Improve Your Retention Rate With Social Media

How to Improve Your Retention Rate With Social Media(adsbygoogle = window.adsbygoogle || []).push({});Are you using social media to engage with your audience and build relationships with them?Social media is a powerful tool when it comes to building and strengthening your relationships with your customers. If you know how to use it correctly, you can vastly deepen your connections with your audience and make them come back for more.Not only can you make your audience become so drawn to your brand that they will come back time and time over, but you can also make your existing customers become returning customers and loyal supporters of your brand.In this article, I'll give you effective tips on How to Improve Your Retention Rate With Social Media.Many bran

Aug82017 by Jens WirdeniusNo Comments

How to Measure Results and ROI of Social Media

How to Measure Results and ROI of Social MediaWhile we are constantly reminded of how effective social media is, and that everyone who isn't yet implementing it into their marketing strategy should do so right on the spot, a topic that is far less discussed but equally important is measuring the ROI of social media in order to understand what types of results you are getting from it - if any.What results am I getting?Is social media really generating any results?What is the ROI of our invested resources?......Are common types of questions that often come up in this discussion.In fact, the statistics clearly show that there is quite some confusion regarding social media and ROI. 46% of B2B marketers say they’re not sure if any social channels have generated revenue f

Aug32017 by Jens WirdeniusNo Comments

4 Things Every Marketer Must Know and Follow on Social Media

Social Media, Social Media Marketing, Tips & tricks

4 Things Every Marketer Must Know and Follow on Social MediaFor marketers, social media is a never ending learning game.One can never master social media because there's always something to learn.When it comes to staying up to date with new trends, social media is an even tougher task.Social media is constantly changing, whether it is new algorithms or new features, not having an up-to-date strategy or up-to-date information, you might just end up being surpassed by your competitors. Or even worse, spend your time and effort on methods that do not longer work - or even harms your brand.If you compare it with SEO, it can end up like the keyword stuffing method after Google's update Penguin.One day you were dominating your rankings, and the next day... well, you see f

Aug12017 by Ola WirdeniusNo Comments

6 Tips On How To Grow Your Social Media Following

6 Tips On How To Grow Your Social Media Following(adsbygoogle = window.adsbygoogle || []).push({});Social media has many marketing benefits for brands, and growing followers is a vital part of achieving success.Sure, it is said that you shouldn't focus on solely focus on the followers - and that is true. On social media, quality is far more important than quantity.Which would you rather have:1,000 highly engaged followers who interact with every single post you shareor...10K followers with a mere 100 engaged followers?To me, the answer is quite clear. However, it is not as clear for others.In this article, I thought I'd provide you with tips that will help you get both!Not only will you get followers, but you'll get engaged followers who wi...

Jul312017 by Jens WirdeniusNo Comments

How To Create Appealing Social Media Captions That People Will Read

How To Create Appealing Social Media Captions That People Will Read(adsbygoogle = window.adsbygoogle || []).push({});Visual content on social media is something that gets a lot of attention by marketers and content creators - and with all right. But something that's equally important, yet still don't get the attention it deserves is the captions.Having appealing visual content on social media will help you generate great results, but having appealing captions as well as great visual content will help you dominate your industry.Are you struggling with coming up with interesting and fun captions when sharing content on social media that gets people going?If so, continue reading.Because captions play a vital role on almost all social platforms, I'll give you ...

Jul302017 by Jens WirdeniusNo Comments

5 Deadly Social Media Mistakes You Might Be Doing

5 Deadly Social Media Mistakes You Might Be Doing(adsbygoogle = window.adsbygoogle || []).push({});Even for the most experienced marketer, social media is a tough nut. Content strategy, posting schedule, engaging, being active, and so on...There's no shortage of things to do - that's for sure.If you want to generate great social media results, you have plenty to think about, so not surprisingly, you are probably going to commit some social media mistakes during your journey. But how many, and are you already doing them?In order to realize any mistakes, you might be doing right now, and prevent you from committing future social media mistakes, I've compiled a list of 5 Deadly Social Media Mistakes You Might Be Doing. 5 Deadly Social Media Mistakes You Might Be

Jul282017 by Jens WirdeniusNo Comments

What is Social Media Engagement And Why You Should Care

What is Social Media Engagement And Why You Should Care(adsbygoogle = window.adsbygoogle || []).push({});For a long period of time, the main focus of many businesses has been to grow as many followers as possible.The belief has been that the more followers you have, the greater results you've achieved. Right?Well, not quite.While followers are good because it keeps your audience updated with new content you share - like an email newsletter, it's far from everything. However. With a low social media engagement, and a social strategy that doesn't include a plan on how you're going to work for better engagement, putting efforts into social media is like sending newsletters and nobody opens them.Having a high social engagement is far more important than havi

Jul262017 by Jens WirdeniusNo Comments

7 Clever Ways To Improve Your Brand’s Social Media Engagement