Social Media

6 Things you should never share on social media Social media is quite an open space. You can post virtually anything you want - when you want. From selfies to pictures of your food now, they won't generate you the best results, but at least they won't result in a social media storm against you. But there are a few things you should stay away from if you want to stay out of trouble, generate the best marketing results, avoid making your customers angry or causing a social media storm. It is especially important as a brand to take note of these 8 things, as they can seriously harm your reputation. You might share a post that you think is completely innocent, but come off in the wrong way and causes a riot against your brand. To prevent that from happening, I've written a list of ...

5 Harmful Social Media Mistakes You Need To Avoid (adsbygoogle = window.adsbygoogle || []).push({}); Social media can do great things for your brand. But if you're using it in the wrong way, it can also do the opposite. Mistakes are what's keeping you from reaching your true potential on social media, and what's slowing you down. The first step to avoiding them is to be aware of them. I often come across brands who commit many mistakes without even knowing about it, and simply put: if they'd know they were doing them, they would stop immediately. To minimise risk of failure, and give you every chance of succeeding, I'll list 5 harmful, yet common social media mistakes that are keeping you from success. 1. Being impatient Many brands who hop on the social media

Become a Social Media Expert For Free With These 8 Clever Tricks (adsbygoogle = window.adsbygoogle || []).push({}); Everywhere we go, it seems like everyone is throwing the term "Expert" around. But what does it really mean? Because really, there's no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. A social media expert is someone who has great experience and knowledge of social media. They are well up to date with the latest trends, the most effective tactics, the do's, and the don'ts. But how do you become a social media expert? Well, I can't tell you exactly step by step on how you become a social media expert, because really, you can just award yourself with that title at this moment. In other w...

8 Vital Questions to ask When Developing Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); When you are working with social media without a clear strategy and plan, you're operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don't have the objectives and the plan to begin with? A social media strategy works like a map that guides you to where you are going, and helps you get to the final destination in the best possible way. When you have a strategy, you also know when you've taken the wrong route and if you should turn around and get back on the initial road, or if the new road is actually one you want to take. When you have a strategy, you'll be able ...

Top 4 Harmful Social Media Mistakes You Can't Afford To Make (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your reputation, make customers angry, and much more. These are two sides of the social media marketing spectrum that are vital to know in order to reach the results you know it can generate for you. To get good results, it is true that having a  strong social media strategy is essential, and the most important recipe to getting there. But what's often neglected, forgotten, or ignored, but plays

5 Social Media Terms and Words You Need to Know to Know in 2017 (adsbygoogle = window.adsbygoogle || []).push({}); As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it's important that you are aware of the most common words and terms so you're not standing and looking like a question mark when someone asks you something. It's especially tricky to learn how to speak "social media language" because there are so many words constantly being introduced. Take Instagram Stories, for example. It's not a new word, but if you are to use it in social media context, it is. And those who don't know what you actually mean, will say the meaning of the word "story" To avoid misunderstandi

What to Think About When Using Social Media for Customer Service (adsbygoogle = window.adsbygoogle || []).push({}); The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such as customer service line, email, and online support, or are you actively seeking new and more effective ways of handling your customer service? As a brand, you need to be agile and ready to adapt new methods and trends to remain relevant and ahead of your competition. If you don't, you risk falling behind. Being available for customer service is more important than ever, becaus...

5 Reasons Being Unfollowed on Social Media is Positive (adsbygoogle = window.adsbygoogle || []).push({}); Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When you get unfollowed on social media, it sucks! There you are, trying to grow your followers and page, but when you get unfollowed, you're doing the opposite. But what if I told you that getting unfollows is a good thing? Yep, you heard that right! Getting unfollowed is actually good for your social media page, and here's why: 1. They weren't relevant As a brand - or someone who is t...

Why Every Brand Needs to Monitor Their Social Media Followers (And How To) (adsbygoogle = window.adsbygoogle || []).push({}); Do you believe that the more followers the better? Then think again. What's more important than the number of followers you have on social media is who those followers are and what they will do. You don't use social media to gain followers, right? No. You use social media to help you reach your end goal which is to sell more. Sure, you use social media to help increase brand awareness, build relationship and gain trust, but all of those things eventually leads to sales if you're a business. And without them, you'll have a hard time selling anything. To understand what type of followers you have, and to change your mindset from...

How to Create a Personalized Social Media Hashtag And Why You Should With the increased popularity of social media, hashtags have started to make their way into marketers' ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement on social media. Today, business create a hashtag to help customers have a better experience, get more information, give their customers a feeling of fellowship and like they're a part of the brand. Whether the hashtag is a branded term, your slogan, or a call to action, they help make people engaged. Hashtags let people join the discussion that circulates around a brand and engage with it. And it works! The evolution of hashtags upon to this day is very clea

5 Deadly Social Media Mistakes You Might Be Doing (adsbygoogle = window.adsbygoogle || []).push({}); Even for the most experienced marketer, social media is a tough nut. Content strategy, posting schedule, engaging, being active, and so on... There's no shortage of things to do - that's for sure. If you want to generate great social media results, you have plenty to think about, so not surprisingly, you are probably going to commit some social media mistakes during your journey. But how many, and are you already doing them? In order to realize any mistakes, you might be doing right now, and prevent you from committing future social media mistakes, I've compiled a list of 5 Deadly Social Media Mistakes You Might Be Doing. 5 Deadly Social Media Mistakes You Might Be

What is Social Media Engagement And Why You Should Care (adsbygoogle = window.adsbygoogle || []).push({}); For a long period of time, the main focus of many businesses has been to grow as many followers as possible. The belief has been that the more followers you have, the greater results you've achieved. Right? Well, not quite. While followers are good because it keeps your audience updated with new content you share - like an email newsletter, it's far from everything. However. With a low social media engagement, and a social strategy that doesn't include a plan on how you're going to work for better engagement, putting efforts into social media is like sending newsletters and nobody opens them. Having a high social engagement is far more important than havi

What to Post on Social Media When You're out of Ideas (adsbygoogle = window.adsbygoogle || []).push({}); Every social media manager has probably been here once. You want, need or should post on social media but you have absolutely no content and no ideas. The fact that there are a lot of things you need to think about when sharing social media content doesn't exactly make it easier either. What resonates well with your followers? What do they like? A very important part of social media success is making your content interesting and appealing, but if you have run out of ideas on what to post, you're basically on square one. That's why, we'll give you some helpful tips, so you can learn What to Post on Social Media When You're out of Ideas. Ask engaging questi

Why You Shouldn't Send Automated Messages on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); I've seen it too many times. And I bet you have too. Or even worse, maybe you have sent out automated private messages yourself? Automated messages that are sent immediately when you start following someone. I've seen all kinds, however, the principle of them is almost always the same. They almost always ask you for something. If you're a marketer - huge mistake. In this article, I'll explain, and go more into detail into this matter. Why You Shouldn't Send Automated Messages on Social Media First off, we need to identify why sending automated messages on social media is a bad idea and understand why people are doing it. Automated messages on s...

Choosing the Right Social Media Platform for Your Business (adsbygoogle = window.adsbygoogle || []).push({}); Which social media platforms you choose will have a huge effect on what marketing results you'll end up generating in the end. The reason to that is because all social media platforms have different demographics and nature. For example, if you're a visual driven brand, some platforms might be a better fit for you, while if you're a business who aren't a visual driven brand, other platforms might be able to generate better results for you. Of course, your brand can not dominate them all, unless you have an unlimited amount of resources. Yet still, if that would be the case, focusing on some "main platforms" where you put most of your energy would still be mo...

Top Ways CEOs Should Use Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media should be a natural part of every brands marketing strategy in order to engage with their audience, build their brand and respond quickly to negative feedback. CEOs should also realise the importance of being active on social media as it has many advantages. Firstly, it helps build trust and lets customers engage with your brand on a completely new level and secondly, in the long run, it people are more likely to buy from companies where the CEO is active on social media. The reason to this is that consumers are reporting that they tend to trust brands more if they get to speak to the CEO directly. There are many statistics on consumer behaviour that should make you c

Implement Appealing Visual Content on Social Media With These Smart Tactics (adsbygoogle = window.adsbygoogle || []).push({}); Social media is THE place for visual content. Platforms like Instagram, Pinterest, Snapchat, YouTube, and Facebook are all based on visual content so knowing how to create appealing content that pulls your audience's heart strings is essential for a successful social media campaign. If you're like most businesses, you've probably created tons of written content, but no matter how good your writing is - nothing measures with the power of visuals. In this day and age, using visual content on social media is no longer a choice - it is a must if you want to reach your true potential on social media. By learning these simple yet important tricks an...

Why You Should Schedule social media posts and How To do it (adsbygoogle = window.adsbygoogle || []).push({}); Some say Las Vegas is the city that never sleeps, but Vegas is nothing compared to social media. Social media is a busy world. It is on all the time and if you’re not careful you can easily get sucked up into the cycle of constant posting and scrolling and it can be very, very time-consuming. Or.. you could forget about doing all of those things, resulting in damage on your social media pages instead. It's a fine balance and very difficult to manage, but with social media scheduling, your life can become less stressful and you can feel like you're ahead of it instead of always feeling like you're behind Why You Should Schedule social media posts and How To do

The Reasons You Need a Social Media Calendar and How to Create One ( Infographic) There are many reasons to why you need a social media calendar. It can help you dramatically improve the quality of your content and save you tons of time. Most successful social media marketers are using one so why wouldn't you? Once you have set up your social media marketing strategy and begun working with your social media, you might quickly realize that running social media the right way can be time-consuming and overwhelming. Creating and publishing great content on social media can (and is) be a lot of work so it's important that you are organized and that's exactly what a social media calendar is for. Once you've got a calendar to lean back on, you will feel much more on top of what ...

56 Top Social Media Business Tools you Need to use (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); We all know how stressful it can be to run a business. You need to keep track of everything, plan for the future, make budgets, create strategies and so on. The list never ends... This is where tools come in handy. There is an incredible amount of social media tools out there, for your business. Some better than others, some free, some expensive, however, they have one thing in common. They are all there to help you and make your life a bit better. Something they have in common though is that they save you time and help your business reach new heights. Before I started using tools like the ones listed below, I was a bit skeptical as most people ar...

4 Simple Ways to Become an Instagram Influencer (adsbygoogle = window.adsbygoogle || []).push({}); Social media can be used by anyone, but not everyone becomes social media influencers. It is what you do your Instagram and how you grow your page that will determine if you become influential enough. The first step of becoming an Instagram influencer is building your audience. If you don't have an audience, you're not influencing people and therefore, no brands will want to work with you. Becoming an influencer is however not only about your following. Your audience needs to be engaged and you have to stand out from the rest of the influencer noise if you want to reach any larger success as an influencer. Everyone can buy a few thousand fake followers for their Instagr...

Social Media Mistakes That you Might be Doing (adsbygoogle = window.adsbygoogle || []).push({}); The popularity of social media is increasing every day. Everyone wants to jump onto the bandwagon and as a business, you want to build a strong social media presence. There is one main reason to this and that is because that's where the audience is! There is however some things that you should avoid doing on social media, no matter if you are running a business account or a personal account. Everyone makes mistakes even your most experienced social media manager, that is why, in this article, we'll be writing about Social Media Mistakes That you Might be Doing so you can avoid doing them into future and improve your social media game. 1. Not posting consistently If you a

6 Easy Steps to Improving Your Social Media Images (adsbygoogle = window.adsbygoogle || []).push({}); On social media, content is king and most social media platforms are platforms that are are dependent on image sharing. This is why improving your social media images are very important in order to get the most out of your social media and leave a long-lasting impression. With the fact that 90% of the transmitted information to your brain is visual, you should certainly do everything in your power to reach out as good as possible. Long story short, you need to use visual content in order to get the most out of your marketing efforts on social media. Here are 6 Easy Steps to Improving Your Social Media Images. 1. Colors Choosing the right composition of colors ...

10 Social Media Mistakes You Might Not Know You're Making (adsbygoogle = window.adsbygoogle || []).push({}); It is easy to spot other people's faults but sometimes, you can become blind of your own mistakes and commit them unconsciously. Social media is hard to manage and there are lots of things to think about. Sometimes, you might think what you are doing is helping you but instead is doing the opposite. Therefore, we have gathered these 10 10 Social Media Mistakes You Might Not Know You're Making. Let's get started! 1. Picking fights and arguing. If you are facing some critics and evil comments, it is easy to believe that arguing and trying to win the battle is a good strategy but on social media, it is actually the opposite. Especially if you are running a busin

Ways to Build Trust With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Using social media for marketing has become increasingly popular during the later years-and with all right. What a lot of businesses forget however, is the importance of building trust with followers, potential customers or interested people on social media. It is important that building trust is one of the main goals when it comes to social media marketing as the level of trust affects the outcome of converted followers to customers & relationship building. The trust is only built up when companies prioritize dialogues and discussions with their followers on social media. This is a part of social media marketing that companies doesn't put much effort, though and work into and th...

Is Adaption Key to Success in Social Media? (adsbygoogle = window.adsbygoogle || []).push({}); This is a question that is asked by many marketers around the world but there are very limited answers out there so today, I thought I'd answer this question. Evolution in history Evolution is the key to everything that you see around you. Humans are said to be the biggest example of evolution, growing from civilization to civilization and progressing with time. As human beings, we are also the most adaptable creatures on the planet and can literally conform to anything. This is one aspect of your nature that has allowed us to innovate, diversify and experiment. However, it should be kept in mind that not every kind of adaptability is good. Sometime, the situation can be ...

How to Find Your Target Audience on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); It is relatively easy to find your target audience on social media but it does however demands some work. Although finding your target audience on social media isn't that hard-it is extremely important. If you warren's focusing on the ones that will actually be genuinely interested in your business, then you're wasting your time. In this article, you can learn How to Find Your Target Audience on Social Media. 1. Join targeted groups on Facebook and LinkedIn, you can join different targeted groups that has the same interests etc. Here, you can make a name for yourself by engaging with posts, asking questions and better learning your audience. Once you have a strong presence

What Questions To Ask When Developing a Social Media Strategy? (adsbygoogle = window.adsbygoogle || []).push({}); When looking to develop a social media strategy, the questions you can ask in order to answer them are many. We have gathered the most important ones below so you´ll get some answers to your question "What Questions To Ask When Developing a Social Media Strategy?" 1.What are your business goals? That is, what are you hoping to achieve for your business by using social media? Note: These are not always about marketing and I usually seek goals that affect the bottom line, one way or another. Also, this is really a lead-in to learn about the client’s business, in general. What do they sell? How? Etc. 2. What is your sales cycle? (Or what is your support

(adsbygoogle = window.adsbygoogle || []).push({}); What Are Common Mistakes People Make on Social Media? With a such a large platform as social media in general, there are loads of things to think of and things to avoid. In this article, we´ll therefore give you some answers on the question "What Are Common Mistakes People Make on Social Media?" so you can avoid doing them yourself. There are tons of problems, below you can find a whole list of the most common problems that social media is the "founder of". Over sharing Friending people you probably shouldn't Not being aware of the implications of friends-of-friends when sharing personal information Posting to social media without knowing if you are sharing to public or friends of friends. (I've asked peopl

What Will The Social Media Trends In 2017 Be Like? (adsbygoogle = window.adsbygoogle || []).push({}); This article, compared to most others on this website will be based out of a personal opinion. However, I will try to cover both sides of the story so you can create a picture yourself. Let´s get started. So now to the big question- What Will The Social Media Trends In 2017 Be Like? I’m torn on this because I see a lot of different trends appearing in social media. In my personal opinion, just because of the rapid growth we’ve seen this year, I have a feeling that live video is going to continue to grow and become one of the biggest - if not the biggest - social media trend in 2017. I know many people who would argue with me on that and say that VR is gearing up to b