Social Media

4 Social Media Metrics your Brand is Forgetting About (And Why They're Important) (adsbygoogle = window.adsbygoogle || []).push({}); When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric: "How much does social media increase our sales?" and "How much will social media make us in exact dollars?" Unfortunately, this means neglecting many highly important metrics - thus preventing you from seeing the true marketing power of social media. What this also does is it makes you only looking at the short-term results social media is generating. Sure, metrics such as brand awareness and trust-building eventually leads to more sales. But those often happen long after the social media ROI evaluation is done. L...

How to Improve Your Retention Rate With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you using social media to engage with your audience and build relationships with them? Social media is a powerful tool when it comes to building and strengthening your relationships with your customers. If you know how to use it correctly, you can vastly deepen your connections with your audience and make them come back for more. Not only can you make your audience become so drawn to your brand that they will come back time and time over, but you can also make your existing customers become returning customers and loyal supporters of your brand. In this article, I'll give you effective tips on How to Improve Your Retention Rate With Social Media. Many bran

7 Clever Ways To Improve Your Brand's Social Media Engagement (adsbygoogle = window.adsbygoogle || []).push({}); Social media is not about having a large following. The marketing results of your social media efforts are seen and generated when your audience engages with your brand, and thus builds their trust in you. In addition to that, it is only when you get your audience engage that you get an opportunity to make an impact on them in an effective way. In this article, we'll provide you with 7 Clever Ways To Improve Your Brands Social Media Engagement. 7 Clever Ways To Improve Your Brands Social Media Engagement 1. Reward Your Fans/Followers Your followers spend a lot of time engaging with your posts and brand on social media, so the least you can do is show your a...

5 Effective Ways to Reach Your Customers on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); No matter if you're completely new to social media or if you've been in the industry for years, finding and reaching your customers on social media is hard. Firstly, you have to identify your customers. Who are they? What habits do they have? What interests? Assuming you've already done that, you now know at least a little bit about your customers and their habits. This will let you find them on social media more easily. Reaching your customers on social media does not only include finding them. It also includes reaching them in an interesting and appealing way so that they become interested in learning more about your brand. Also, as your existing custome...

Top 6 Reasons to Use Social Media For Marketing (adsbygoogle = window.adsbygoogle || []).push({}); "Why should we use social media?" "What are the benefits of social media marketing?" "What is the ROI of social media marketing? Recognize these questions? These are common questions asked by businesses and business owners all around the world. Maybe you are one of them. To answer those questions, we've compiled the Top 6 Reasons to Use Social Media For Marketing, so you can realize the true potential of social media marketing and don't miss out on the huge opportunity it has. Top 6 Reasons to Use Social Media For Marketing 1. It builds trust Social media marketing is not only about driving direct sales, as so many marketers seem to believe. Too many ...

Top 5 Mistakes That are Keeping You From Reaching Social Media Success (adsbygoogle = window.adsbygoogle || []).push({}); Are you reaching your true potential on social media? Can you say without hesitation that you're getting the best social media marketing results you possibly can? Probably not. Because on social media you can always improve. And because there are so many things to keep track of and think about, it's easy to commit mistakes. But the first step to avoiding committing mistakes that can harm your overall results is knowing about the mistakes you're making. If you aren't aware of them, you might believe you have a killer strategy and will follow it blindly, while the reality is that it is actually harming your social media results. In thi...

Most Effective Ways to Succeed On Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Over the years, social media has gone from being a luxury of a few brands to something essential and critical for every brand. At least that's how it should be. Because if you're not implementing social media in your marketing strategy, you're missing out on some great opportunities. Social media is not just a tool that can help you increase brand awareness. It can do so much more: Increase sales Be used as a customer service tool Build valuable relationships Drive traffic Increase newsletter sign ups Improve brand loyalty Give you higher conversion rates Decrease your marketing costs Improve your search rankings Give you rich customer i...

Top 8 Most Effective Ways to Measure ROI of Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a fundamental part of any business, and what was once something for the fortunate few have become something that all businesses need, as it helps them reach their business goals, at a low cost. In fact, knowing the potential social media has, reading that 83% of marketers indicate that social media is important for their business, and that is good news because that means many businesses are taking advantage of the huge marketing potential social media has and aren't missing out on anything. However, many businesses are finding it difficult to measure the results and ROI of their social media efforts, simply because they do not know where to sta

Top 5 Things You Should Never Do as a Business on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Are you committing these social media mistakes? Social media has become an essential and important marketing tool for businesses, however, when using social media as a brand, there are many traps and obstacles you have to avoid in order for a successful marketing campaign. If you would commit them, they might have a negative effect on your brand both short and long-term. Of course, the first step in avoiding mistakes on social media is being aware of them. Therefore, I have created a list of the Top 5 Things You Should Never Do as a Business on Social Media. Hopefully, this article will help you stop doing any mistakes you might be committing at the ...

Top 5 Most Effective Social Media Branding Strategies (adsbygoogle = window.adsbygoogle || []).push({}); Social media has the power to do a lot of good things for your brand. It can help you increase sales, build authority in your niche, increase website traffic, build valuable relationships, handle customer support and so on and so on. The list of benefits social media has for brands really is endless but still (unfortunately), some old-fashioned marketers are completely ignoring it. Here comes the "but". As social media has increased dramatically over the years,  the competition of the audience's time and a place in their feed has become much tougher. This is where effective and unique branding strategies can really set you apart from your competitors. Are you tak

Social Media: How to Become a Leader in Your Industry (adsbygoogle = window.adsbygoogle || []).push({}); Being a leader in your industry on social media means establishing a reputation your competitors can't compete with, an authority they can't beat and becoming the go-to source for people in your niche. All of this can be done but it demands hard work, planning, and a killer social media strategyhttps://www.veloceinternational.com/general-social-media/how-to-strengthen-your-social-media-strategy/. In this article, we'll teach you the following: Social Media: How to Become a Leader in Your Industry 1. Choosing social media platforms The first step to becoming a leader in your industry on social medias by choosing your main platforms. As you might know, all socia

Top 7 Reasons Businesses Should Use Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is something millions of businesses are benefiting from, but there was a time when social media wasn't something for businesses. Instead, it was considered as "something for the kids" and certainly not something to pay attention to as a brand. Then something happened. As the social media users increased, those brands who were early to the party realized that "if our customers are spending their time there, why aren't we taking advantage of that?" Since then, social media marketing for brands has only grown in popularity. As more and more businesses are realizing the true potential of it, the idea of social media being something only for the kids is slowly fadi...

Reasons you Should Answer Every Complaint you Receive on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Handling criticism and complaints is difficult. All too often, we see companies that have gotten the whole customer support thing all wrong when it comes to handling with complaints. Either they aren't answering at all and just ignoring the fact that they have an unsatisfied customer. Or they are going into defense mode, making them look bad. It's more important than ever to respond to customer complaints on social media than on email and other platforms where the customer can get a hold of you. This is because when customers complain, they often put the complaint in the comment section of your published content, leaving it out for the whole wor...

6 Essential Tips to Help you Kick-start Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); If you are new to social media, it's important that you kick-start your presence in the right way so you get the best results possible in the long run. If you are completely new to social media marketing, the chances are probably that you don't know much about it. In this article, I'll be breaking down the most essential things you need to know to kick-start your social media marketing. I will also supply you with some helpful tools that can help you make your social media presence more successful. Let's get started. 1. Create a comprehensive profile This is important no matter what social media platform you choose to use because the same principle goes

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about

Search Marketing or Social Media - Which is the Best? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); There are many differences between social media and search marketing but as with most things, each of them has their strengths and weaknesses. In today's marketing world, both are essential but marketers are still weighing their pros and cons, scratching themselves in the head and wondering which of them they should focus on. The debate regarding which of them to choose is however unnecessary as they have shown to have exponentially more power when marketers use them together. To help you get a better understanding of how well they help you achieve different goals, I have incorporated a very detailed and informative infographic that separates social

Important Statistics To know For a Successful Social Media Marketing (Infographic) To be able to generate great results with social media marketing, there are some things you need to know. It's also important that you know what your competitors are doing and if they're using social media as a marketing source because if they don't, you might be able to leverage social media to your advantage. However, if they do, you need to know what they're doing, how they're doing it and what you can do to become better than them. Before you begin with your social media marketing, it's important that you know your objective. Different brands have different agendas with social media and if you just hop into the world of social media marketing without knowing what your goal is, then it can be ...

8 Common Social Media Marketing Mistakes to Avoid (Infographic) Taking on social media is not a difficult task and no matter if you're a beginner or an experienced professional, you will commit mistakes. No matter how hard you try to avoid them. Some mistakes are however more important than others to avoid as they can harm your social media presence a lot. Some mistakes are also more easy than other to avoid and being aware of then is the first step. As a person with several years of experience with social media marketing, I can spot brands and marketers making these mistakes every single day and it's a shame because a thing so small as sharing too much content can have a huge impact but if you're new to social media, it might be hard to know. I know because I've gone throug...

How You can get Your Social Media Followers to do Your Marketing FOR you (adsbygoogle = window.adsbygoogle || []).push({}); We already know that social media is a great marketing tool but today will be a bit of a different article where we take up the different ways you can use social media to get your followers to do your marketing FOR you! With the help of these tricks and tips, you can use social media to your advantage and with relatively little work, the marketing for your brand will be done by your followers while you just watch. 1. Create giveaways. Now, you might be thinking "I thought these would be some ground-breaking tips and now you bring up giveaways" but let me explain. Giveaways are one of the best ways to get your followers to work for you. Cre...

(adsbygoogle = window.adsbygoogle || []).push({}); How To Create Successful Social Media Marketing Use Demographics to Drive Quality Traffic There is a difference between traffic and quality traffic. Your website can have thousands of visitors daily, but if they aren’t interacting with your content in the right ways, they’re actually driving your SEO rankings down. When it comes to social media, quality traffic comes from the sites that engage the most unique visitors. In other words, 6,000 views from 6,000 different people are better than 60,000 from a small core group. Statistics from YouTube show a high number of highly engaged visitors. This is because YouTube centers on videos, which are visually and audibly engaging. In addition, YouTube is the most popular social med

How to Strengthen Your Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Establishing a successful social media content strategy can be tricky-especially with the growing competition of being seen and getting heardon social media. Simply creating a social media account and posting content simply doesn't do the trick anymore and there are lots of things you can do in order to strengthen your social media presence and increase the results. Therefore, in this article, we´ll be giving you tips and tricks on How to Strengthen Your Social Media Strategy. 1. Choose your channels based on your audience and purpose All social media platforms has a purpose and you should begin by considering what your goals with social media is and what target audience you have

(adsbygoogle = window.adsbygoogle || []).push({}); How To Get Customers Engaged on Social Media Social media engagement is a very broad term given the many social media platforms available. Something like Pinterest and Instagram is likely to have much less engagement or conversation than a platform like Facebook or Twitter. When it comes to actual engagement, this is one of the things that makes Facebook so special. For the most part, Twitter is a one-way conversation with very little extended "back and forth". In this article however, we´re discussing and teaching you How To Get Customers Engaged on Social Media. To accomplish legitimate engagement, you have to focus on providing value. Whatever your business or purpose may be, your continue like focus has to be providing v

What's Important-Social Media Marketing Success? (adsbygoogle = window.adsbygoogle || []).push({}); Did you know social media is having 100% higher lead-to-close rate than the outboard marketing? And 84% of B2B marketing users use social media in some form. It doesn’t matter what you sell. Social media will be always beneficial for you. It’ll lead to the promotion of your brand. Preparing and following your strategy is the key to success. You can’t maintain your social media presence without a proper plan - no matter what your business goal or reason of being active in the world of social media is. Few more important parts for social media success is: Social media posts can be used to drive more traffic: Creating a new page on the site is just like taking a selfie. Y

4 Smart Ways to Stay Focused on Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Staying focused on your social media marketing strategy is important in order to get the most out of it and reach the goals you want to achieve. With the help of these 4 smart tips, you can be more efficient while achieving greater results with your social media marketing. In this article, you can learn 4 Smart Ways to Stay Focused on Your Social Media Marketing. 1. Separate your business and personal time Keep your social media marketing time and personal social media time separate. This will help you be more focused and avoid spending 30 minutes on scrolling through your personal feed. 2. Set goals of what you want to achieve  You should always set goa

What Brands Can Learn From Trump's Social Media Strategy (adsbygoogle = window.adsbygoogle || []).push({}); You might not like him or the way he uses social media, but you have to admit that some of his social media strategies have worked. In this article, you can read about What Brands Can Learn From Trump's Social Media Strategy. 1. Save money Hillary Clinton spent considerably more money than Donald Trump on the presidential election campaign. Many agree that this had to do partly with how Trump used his social media platforms for marketing purposes. Businesses can use this strategy as well to save money from the marketing budget. If done successfully, it can even give better results than if you were to pay for marketing. If businesses use their social media to crea

Can You Use Emojis in Social Media Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Emojis on social media (and everywhere else on the internet) are getting more and more common. If you take a look at your latest social media post, the odds are, your caption or at least one of the comments contain an emoji. Regarding the question "Can You Use Emojis in Social Media Marketing?" the answer is yes. And the more developed answer is that you should use emojis! Emojis actually have shown to be effective in social media marketing contexts. This is why in this article, we'll clarify some things regarding the use of emojis in your marketing strategy and teach you how you should use them in order to achieve the best results. Use emojis at right times & do not...

Ingredients to a Strong Visual Brand on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); As social media is playing a more important role in businesses marketing, the need of having a strong visual brand on social media is getting more essential. In this article, we´ll therefore list the Ingredients to a Strong Visual Brand on Social Media. 1. Post high quality content Since content is the single most important thing if you are looking to build a strong brand on social media. It is with the content you post you define your business and let's be honest. Do you really want to define your business with low-quality pictures and a feed that doesn't have any connection? Hopefully the answer is no. Always make sure that the content you post holds a high standard a

(adsbygoogle = window.adsbygoogle || []).push({}); How to Decide What Social Media Channels to use for my business? If you are not very experienced with social media, the best would be if you start your social media journey with exposure in free social channels. In this way, you will know how good the traffic is or have an idea on how people react to your company's exposure in these channels. There are a lot of things to consider when asking the question How to Decide What Social Media Channels to use for my business?It depends what kind of demographic you're planning to target also. If you´re planning to promote your business through social media sites you should look at the age of your target audience, their interests, present status and the activities they are involve

Things Every Small Business Owner Should Know About Social Media Many small business owners are first time entrepreneurs. And even if they aren't, they probably aren't experts in the digital marketing space. Many small business owners need to learn the difference between Search Engine Optimization (SEO) and Social Media Marketing (SMM). (adsbygoogle = window.adsbygoogle || []).push({}); They biggest problem is: that if you were to sit your average small business owner down with a leader in the online marketing space, many of them wouldn't know what questions to ask. This is where a thorough knowledge of social media and its effect is needed. And before you can help them get answers, you need to help them understand what questions are relevant to their business. People