Business

Looking to build and strengthen customer relationships?Your customers are everything as a brand.Without customers, you wouldn’t be able to continue running your business.Most brands put great effort into acquiring new customers, but there’s another strategy that has proven to be far more effective….That is working to improve customer relationships.A study found that it is 6-7 times more expensive to acquire a new customer than it is to keep a current one. That might come as a surprise to some, but when you think about it, it’s very obvious. Working to acquire new customers is a tough job, with marketing investments needed. And even then, it’s not sure that you’ll acquire any new customers.With customer relationships, however, it’s a completely different ball game.

Looking to humanize your brand? Look no further! In marketing and business, people talk about acquiring customers, they talk about driving sales and many talks about building relationships with their customers.The latter is a huge deal for brands, and come with its own sets of incredible benefits. You yourself probably have a strategy in place for how you’re going to build your customer relationships.Unfortunately, though. there are a lot of misconceptions when it comes to building relationships with customers as a brand.The good news is that brands and marketers understand the importance of doing so, as it increases customer loyalty, customer retention, and ultimately lead to a greater spend.Here’s something that is huge news for you, though:The foundation for buildin

How software systems can help restaurant businessesOperating as a cashier at a restaurant is hard. There are so many things to keep track of, and if you've ever worked with operations, or ”on the field” of a restaurant, you know how stressful the management and the daily operations are.As a cashier, the job can be very stressful. But like with most things, there are tools available that can significantly streamline the working process as a restaurant cashier.If you aren’t using tools to streamline your work and save time, you’re missing out on tremendous opportunities. Just like with anything, there are tools that can help make your job easier. For example, why would you use a spade to dig a ditch by hand when you have a hard job in front of you when you could use an excava

There are certain areas of your business you need to pay more attention to in 2018 in light of the rapidly evolving entrepreneurial space, failure of which may result in business failure sooner or later.This is a fact known to many business owners. What many people, however, do not know is which particular areas exactly to focus on and improve. This can create a major dilemma.On the other hand, having clear-cut KPI makes troubleshooting and optimization a tad easier and the job of being a CEO or founder more enjoyable.In this article, I highlight 4 key areas of your business you need to pay more attention to in 2018 and going forward because as we know it is cheaper to pay attention than to pay dearly, but first:  1.Customers Customers, especially repeat customers ...

Are chatbots changing the customer service industry?Will chatbots revolutionize it in the future?When it comes to chatbots and new technology such as AI and VR, there are a lot of unanswered questions. That's because to most people, it's something very new.Customer service has always been an integral part of running a business venture. And throughout its long history, the discipline has remained largely unchanged. At its core, customer service was always concerned with a single goal – ensuring that the products and services which customers have purchased work as intended. In this sense, it may seem that there is little room for innovation in the field. After all, you will always have a customer or client submitting an issue on one side, and a customer service representative on

If productivity is lagging among your employees, it’s often a sign of a bigger problem: an unhealthy company culture. Disengaged employees drag the company down, while engaged employees are more productive and show up to work more often too. Yet, according to a Gallup poll, only about one-third of employees in the U.S. workforce feel engaged.You can help change that by implementing all sorts of employee engagement activities. It’s likely to make workers feel more valued and ultimately, more productive. Stop Micromanaging If you’re a micromanager, or if you have a micromanager working for you, you should know that one of the most effective ways to increase productivity is to halt that habit. Instead, encourage employees to take ownership of how they manage their own time.The best

Whether your business is struggling to meet goals or is performing well and ready to take it to the next level, one of the most important things for any company to do is continually expand and improve its product mix.  It’s vital to avoid letting your offerings grow stagnant and outdated, so let’s look at some of the biggest reasons to continue evolving and tinkering with your product mix to increase your bottom line and maintain your standing in your industry. Competition Competition within an industry is perhaps the most significant driving force behind innovations and improvements in a company's catalog. Earning customer loyalty is a difficult task, and once you've built a reputation of providing a quality product that your customers would recommend to a friend, you want to maintain t

Аrе уоu а сhrоnіс оvеrsреndеr? Іf уоu stаrt еасh mоnth wіth grеаt іntеntіоns аnd sреnd ассоrdіng tо а sеt рlаn, but еvеntuаllу fіnd уоursеlf mаkіng mіndlеss рurсhаsеs јustіfіеd bу thаt еvеr dаngеrоus “а lіttlе wоn’t hurt” аttіtudе, уоu’rе lіkеlу fасіng аn еmрtу bаnk ассоunt аnd sеvеrе buуеr’s rеmоrsе bу thе еnd оf thе mоnth.Оnсе уоu rеаlіzе уоu’vе сhірреd аwау аt whаtеvеr сushіоn уоu hаd іn рlасе, уоu’rе lеft sсrаmblіng fоr mоnеу – оr wоrsе, usіng сrеdіt саrds tо соvеr уоur bаd mоvеs. Оvеrsреndіng іs оftеn а lеаrnеd bеhаvіоr thаt саn rеsult frоm еmоtіоnаl іssuеs (“І’m іn а bаd mооd, sо І’m gоіng shорріng”), fаmіlу uрbrіngіng (“І соuldn’t аffоrd muсh аs а kіd, but nоw І саn”), оr еvеn lіfеstуlе іnflаtіоn (“І gоt а rаіsе, sо І dеsеrvе а nеw саr”). Іt’s nоt аlwауs еаsу tо rесоgnіzе уоur о

The most excellent gift technology has given us that we can quickly earn money by sitting in the comforts of our home. These days every other person is blogging about different topics and makes money out of it. Of course, to do such a thing, you also need to invest some of your time and money on it if you want to start your business through it.There are people who do believe that blogging will not get you anywhere when we talk about making it a source of income. That could be true if you do not have a proper plan and an idea in your mind. Emily Bell, editor-in-chief of Guardian Unlimited, says about blogging that it is a fantastic way to “try things out at the edge.” If you have just started to build your own business through blogging, you might find ebroker helpful.You cannot make

Want to learn about other marketing goals than just the most obvious ones?We all have dreams of things we want to do and achieve. As a brand, you dream of building an empire or impacting as many lives as possible. But a dream is just a dream - a vague idea of what the future should look like. But when you clearly define that dream and put actions into play that will help you reach your dream, it becomes a goal.And all of a sudden, that huge dream isn’t too far away, because you know exactly what you need to do to get there, and that it is possible. You put one foot in front of the other and you start progressing.In other words, different from dreams, goals are clear and specific and include a plan of how they're going to be achieved.You’ve probably heard a million times tha

A good web hosting can make all the difference between a successful and failed business. No matter how engaging or quality content you put out there, it will not matter if it does not reach your users. Website owners should focus on a good web host as well as the content they are publishing. Hostiserver.com helps your website grow and provides you with managed hosting services.Web hosting allows you to post your web pages to the Internet. Websites are hosted, or stored, on a special computer called a server. This server allows the Internet users, that are connected anywhere, to access your site whenever they put in your domain address.Many people do not know the importance of a web host and neglect it because it might seem unnecessary to them. It is essential to understand how a we

Spain is a real economic powerhouse on a global scale. With close to 47 million inhabitants it has cultural, trade and overall leverage in most spheres and areas. For business people looking to establish and start a business or expand their current operations, Spain is a lucrative and very intriguing market that deserves the utmost respect.Due to the country being in the European Union, it has all of the necessary infrastructure and legal systems that let businesses flourish without too much bureaucracy or barriers. Spain is the cultural epicentre of the entire Spanish-speaking world which has close to half a billion representatives in South and Central America along with the Philippines and the Caribbean. Chances are if your business succeeds in Spain, expanding to the mentioned r...

Millennium Watches is proud to announce the official launch of its website.Millennium Watches is an online retailer of luxury watches of the top brands, such as Rolex, Audemars Piguet, Richard Mille, Patek Philippe, and many more.MW has many years of experience in the watch industry, working in the industry for many years, both as a hobby and as a profession. Millennium Watches is built upon the successful watch blog @w.watches which is one of the largest watch blogs on Instagram, and through the many contacts they've built with the leaders in the industry, the MW team has built upon it to create an online watch shop that offers the best watches at competitive prices.Millennium Watches continue to use the Instagram marketing strategies that we teach on this website to reach the...

I believe we all are deeply aware of the fact that offices are built to be productive; any workplace if idle suggests that decline is at the doorstep. However, luckily, I have noticed an increasing trend among people that they have started paying attention to their workplaces. From big shot companies to smaller, cozier setups everyone is focusing on the betterment of workplaces, and I believe this trend is paying off. The way you can make a client feel can play a decisive role in whether or not the client will visit again. 1.Light Matters Of course, you know that light matters, but are you aware of what kind of light we need? That's right, the one that doesn't harm our eyes. American Optometry Association has claimed that an average American spends seven hours in front of a computer, gla...

Want to learn how to structure an HR team?The future of your company is always decided by the collective effort that your team members put up in order for growth to happen. The human resource (HR) department’s role is, without a doubt, one of the key components that allow the organization to flourish and thrive.HR is a crucial part of all successful businesses, but when people get the question on how to structure an HR team for success, it is not completely uncommon that the crickets play.Whether you’re a small business owner or a CEO of a big brand, your enterprise should always include a team of HR professionals (or a single HR manager) that would be responsible for essential aspects such as hiring, firing, and training. Simply put, a strong HR department will ensure that you

Can Employees Play a Larger Role in Saving Energy? Whether you're implementing automated energy savings or using a utility management tool, you won't achieve full energy savings potential without complete participation across all departments in your organization. With energy savings technology in place, employee laziness is still bound to hinder your efforts and result in inefficient energy management.Motivating your employees to commit to energy savings initiatives starts from the top down. Create incentives and make energy savings an engaging process that promotes a positive outlook across your organization.Let’s explore some ways employees can aid in the fight to reduce emissions and energy waste and what managers can do to incentivize employee energy savings. Ways Employ

Usually, public relation courses are offered at the bachelor's, master's degree or certification courses. Those courses include everything such as writing, managing clients, and media events related to public relations. The graduate and undergraduate programs related to public relations have the similar courses and recourses. Along with that, you can also find public relation courses in degree programs and certification courses in advertising, marketing, and communication. The professionals in public relation field try to enhance their productivity through graduate certificate or masters programs. The graduate certificate course may take up to a year whereas the master's program may need two years. If you pick certificate program you would have to deal with five classes although there ...

The internet has taken every field by storm. In the modern world, nearly everything is being done online, and online lending is not an exception for that matter. People no longer avail themselves physically at lending firms for them to be given loans. Lending is currently done using your mobile phone or computer from the comfort of your office or home. Several lending firms exist out there, but at Asteria, we offer you the best regarding online lending. Since online lending is being chosen over the traditional way of applying for loans, where you needed to show yourself physically, there is the need of looking at some of the advantages of online lending. Below is, therefore, a sip through of some of the benefits of online lending. Privacy Many people prefer keeping their financia

The Complete Guide to Leveraging The Psychology Of Colors in MarketingColors have a huge effect on us humans.What’s more, in a saturated landscape, colors can help you stand out from the crowd and reach greater results.Emotionally, colors impact us greatly, and as a marketer, you’ll probably ask the natural question ”can I leverage this in marketing?” and ”how do I do it?”.As you’ve probably have been able to guess, colors can be leveraged in marketing a whole lot, and that’s exactly what we’ll dig into in this article.Colors impacts how your audience feel, what they think, how they view your brand, and ultimately if they’ll convert. Therefore, understanding color psychology is crucial for boosting your marketing results, but also for reaching success with the content y

What Large Corporates Need to Realise About Display AdvertisingThere's a huge issue in today's marketing and business society, and the crazy part is that most brands and marketers who are putting their money where that issue is, doesn't even realize that it is an issue.I'm of course talking about the good old display ads.I am shocked every time I see some new huge marketing campaign from a large brand, filling up every billboard they can find and TV airtime as well.To many of you, it may sound just like a really smart marketing strategy, and maybe it is, but the statistics are giving us indications of something else. In this article, we'll discuss What Large Corporates Need to Realise About Display Advertising and why large brands need to stop putting their whole marketing

5 Tips for Setting Up an rfnline Business(adsbygoogle = window.adsbygoogle || []).push({});Whether you’ve been daydreaming about starting a small business for years, or you’ve had a sudden spark of inspiration, there are many factors to consider before going out on your own.Everything from budget, contacts, staff, and office space impacts those crucial early months as a fledgling business. Online businesses in particular come with a host of added elements you’ll need to tackle to succeed, including digital marketing, social media, search engine optimization, and changing consumer demands and expectations.As the Director of Ecommerce behind an online bathroom brand that’s grown from just family to over 11 employees, there’s certainly been difficulties and challenges

4 Ways Brands can Benefit From Live streaming(adsbygoogle = window.adsbygoogle || []).push({});Live streaming have many advantages so there's no question why it has grown in popularity over the last couple of years. The launch of Periscope, Facebook Live, Instagram Live and Twitter Live are just some examples on platforms that you can stream live videos to your followers on.Now, there's "two types" of live video. The first kind is live video in the form of private video conferences. These can be held privately for a specific group of people - for example you and your employees. Then there's the publicly open social media live streamings that can be done in a variety of different platforms online.The purpose with those are to increase brand awareness, build trust and...

How a Great Business Culture Can Lead to Success(adsbygoogle = window.adsbygoogle || []).push({});Business culture is extremely important. Depending on the culture in your business, it can have huge effects on results and physical wellbeing among the employees.If you have a great business culture, it motivates the employees to work even harder because they want the company to do well. A company with a great business culture also have employees that want to go to work because they enjoy it so much. Compared to having a terrible business culture, where most employees hate their job, put in minimum effort and are just generally unmotivating- it is quite clear which of those your business should aim for.So.. How can you create a great business culture in order to buil

How to Target the Right Audience(adsbygoogle = window.adsbygoogle || []).push({});It can be hard to find your target audience and learn which these persons are. For example, your audience can be targeted on the basis of Age, Earning, Education, Trait & Geography.I you are just starting out, knowing what target audience you will serve is one of the first things you should think of. A big mistake you can do is trying to please everyone because this is impossible.Instead, it is important that you can define your target audience. This is essential so you are able to make a product as perfect as it can be to please your audience's needs.Here you can learn 4 simple tips on How to Target the Right Audience. 1. SurveysSurveys can be done in several differen

How Do I Write a Business Plan?(adsbygoogle = window.adsbygoogle || []).push({});Writing a business plan is one of the first things that you should do when starting up your company. There are 4 reasons to create a business plan 1. As a strategy document from which to run the business 2. To align your internal team around strategies and forward projections. 3. To show financial advisors or investors you know what you're doing. 4. To persuade business partners to align their plans with yours.All four are fundamentally different from each other so, How Do I Write a Business Plan?2, 3 and 4 are basically sales documents and should be aligned with your audience. They will expect to see a vision, often with an ambitious goal. They will expect to see revenue project

How Can Small Businesses Become More Socially Responsible?(adsbygoogle = window.adsbygoogle || []).push({});There are endless ways that you can become more socially responsible with but the most important thing is that you take the first step towards more responsible decisions.Nowadays, corporate social responsibility is more and more important for businesses because it helps define them and it's also a way for businesses to market themselves as good-hearted and caring. It is a form of corporate self-regulation integrated into a business model. About CSR Corporate social responsibility is an important factor that most companies is (and should) be aware of. Some people think that only large corporations have the initiatives to take responsibilities for the company’s

How do I Stay Focused and Become Successful?(adsbygoogle = window.adsbygoogle || []).push({});Most people think of success as being financially independent and working on your own terms so let´s make it that definition in this article as well. However, before we begin, think about what "becoming successful" means to you so you know what your goal is.There are a number of things you should do.  For starters, you have to put yourself in the right mindset. Don't be held down by what you've been like in the past, one of the main keys to success, which is often underestimated, is personal growth and development.Here is some ways and answers to the question "How do I Stay Focused and Become Successful?"Read a lot.  Every successful person is an avid reader of book

(adsbygoogle = window.adsbygoogle || []).push({});What Should I Write In The Email Subject Line?Writing good subject lines can be hard and we should consider how the subject is used by email clients so people can benefit from them. Having an interesting subject on your email increases the open rate and results of your email marketing. What Should I Write In The Email Subject Line? Is often the first questions asked by many when writing an email. It´s a small part of an email with only a few letters but still it is incredibly important that you succeed with writing a good one because otherwise, it might not ever be opened.These rules are useful for subject lines:It should help me find that email later It should set a topic for a message1. It should be the

10 Qualities That Makes a Good Leader(adsbygoogle = window.adsbygoogle || []).push({});Are you trying to become a better leader to help take your team to new levels or do you aspire to becoming a leader of a big group of people? Here are 10 Qualities That Makes a Good Leader. 1. Positive Being a positive leader is one of the most important qualities of a good leader. Your attitude to tasks and challenges plays a huge role in the energy and spirit of your team. If you only see the negative and aren't spreading positivity and encourage your team, then the odds of people putting in positivity in the workplace themselves are very low.This point is very important because ultimately, the vibes among your team are decided by you in the first hand. If you are spreading nega...

How To Retain Your Current Customers(adsbygoogle = window.adsbygoogle || []).push({});There´s a saying that old customers are the best customers and this is very true. Old satisfied customers are very likely to return to you and your business but what are some ways you can retain your customers? In this article, we´ll be giving you some answers to the question "How To Retain Your Current Customers".The best way to retain your customers is to make them happy and satisfied. If they are happy using your service or product, they will not look for a better or cheaper alternative. To accomplish this, you need to create a retention strategy that is right for your business. Based on the strategy, you choose what tools you believe are suitable for this. 1. Outreach. As a bus

How To Become A Better Business Leader(adsbygoogle = window.adsbygoogle || []).push({});To start with, it's important to recognise that there are perhaps as many different views of leadership as there are people leading or considering leadership. Simply make an Internet search and you´ll quickly see the diversity of views. Similarly, there are many millions of different views about how to become a better leader which can be accessed online. To become a better leader you need to understand your own view of leadership and then consider the many 'how to's' related to it. Placing both these in context of your particular leadership context you then need to develop a sense of how you know you are improving, or putting it another way, how you are going to determine that you are a

Things That Makes A Good Leader(adsbygoogle = window.adsbygoogle || []).push({});Here are some key qualities that every good leader should possess, and learn to emphasize.Motivator with a vision and ability to inspire Commitment Ability to Delegate Communicator  – good listener Empathy & understanding Wisdom Positive Attitude Initiates action and takes  decisions Takes responsibility and accountability Adaptable and  innovatorCharacter Just, fair & impartial Intelligence Emotional Stability Inner Motivational  Drive Human Relations Attitude Vision and  foresight Adaptability Honesty and credibility Teach what you believe; Do what  you teach; Come to the level of the followers – be humble; Kee

What Are Things to Know Before Starting a Startup?(adsbygoogle = window.adsbygoogle || []).push({});The business world is huge and there is endless knowledge to learn but in this article, we´ll cover the most general and basic things that answers the question "What Are Things to Know Before Starting a Startup?". Things you should know before starting a startup: 1. Your product or service. You should have the best possible idea about what it is you are offering. If you cannot define it clearly or answer 20-30 questions about it from total strangers, friends and family, then you need to do some digging. 2. The market for that product or service. Who is your customer? Why would they want your product/service? What is your special differentiator that makes you stand out fr

How To Maximize Productivity When Working From Home(adsbygoogle = window.adsbygoogle || []).push({});This question does not require a lengthy answer but we have however gather the most important tips and answers on How To Maximize Productivity When Working From Home.Routine - treat home working like external working.  Set a routine and stick to it where possible.  You have the flexibility to deal with situations as they arise but don't abuse it.  Routine. Location - have a dedicated workspace and use it effectively.  It will put you in the mindset for working well. Distractions - the biggest problem you will face.  Take measures to minimise your distractions from accomplishing your tasks.  Only you can know how to work at an optimum level. Some people like mus

Things You Should Do If You Want To Be Successful(adsbygoogle = window.adsbygoogle || []).push({});So.. What should you do if you want to be successful. No matter who you ask, you will get the answer "Keep learning". Every so often, you should ask yourself, “Am I still learning?” If not, then it is time to switch jobs or schools or the people you associate with. What kind of learning? Valuable learning is usually self-evident. Learning facts is useful, if the facts are important ones (the US banking system, for example, vs the batting averages of baseball players). You should focus on learning things that can help you come closer to your goals and improve your skills. Skills are important, and similarly to facts, you can tell what’s important (e.g learning how to be a manager

Things to Consider When Planning Your Marketing BudgetThe answers to this question will vary depending on your organization’s size, but the core concepts will stay the same. Key Concept: Determine Purpose Before Budget Size & Budget Size Before Allocation 1. What’s your purpose? Are you acquiring users fast in hopes of monetizing them later? Are you building a marketplace where supply side and demand side must be kept in equal size to work? Are you cracking into a new market where no one knows you? Are you disrupting, preserving or catching up? (hint: you’re often doing all three but one is usually ahead of the others)  Disruptors are heavy on acquisition and awareness marketing. Preservation marketing is heavy on thought leadership, sales enablement and ubiquity in your mark

Things To Think Of Before Starting your Business(adsbygoogle = window.adsbygoogle || []).push({});Coming up with sound investment ideas is as important as systematically carrying them out during the actual execution stages. Your question is as such vitally relevant for any inexperienced individual mulling over the prospect of starting a new commercial enterprise. Discussed below are some worthy considerations to weigh as you begin a new business. 1. Know Your Market Well You cannot achieve much out of a blind investment idea thoughtlessly carried out without any thorough study and analysis. Figure out the exact extent of your market reach. Have a deeper peek into the consumer traits of your likely customers beforehand. This is the only way to tailor-make your brand outloo...