Business

How do I Convert my Followers to Customers? (adsbygoogle = window.adsbygoogle || []).push({}); If you are at the stage where you have a pretty decent amount of followers on your business's social media account(s) you have the chance of leveraging that and ultimately increase sales. Social media actually is a pretty powerful marketing tool in today's society and the best part is that it is free! At least most of the time. That is a free exposure opportunity that can improve your brand's reputation and increase sales - that you should be using. Now to the big question: How do I Convert my Followers to Customers? To begin with, the first step might be to first get them to your website. That means posting content that will interest your followers. After that, you ca

The 3 Rs of Better Social Customer Engagement Social media now informs every aspect of the buyer's journey, from first learning about a brand right through to post-purchase. Whether were looking for a new car or complaining about poor customer service, were increasingly turning to social media to do it. Take the example of the travel industry. In 2014, over 80 percent of travelers used social networks for inspiration when researching hotels or vacation destinations, according to a Google travel study. On the one hand, this is great for brands. With a direct link to customers, brands have more ways than ever of connecting with and understanding their audience. But on the flip side, there's now so much data and so many touch points that keeping track and staying up to speed is pretty c...