Social Media Marketing

Mar122018 by jessfenderNo Comments

6 Rules of Interacting With Your Social Media Audience the Right Way

It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect ...

Feb282018 by VELOCENo Comments

The Complete Guide to a Killer Social Media Branding Strategy

Social Media Marketing

Want to learn how you can develop a social media branding strategy? More and more, we hear the term "branding" in the marketing landscape. Not least, we hear the term personal brand, as a result of social media, which has enabled everyone to get a voice and build an audience. Chances are, you're here because you realize the importance of branding, and having a branding strategy which allows you to work with branding. But what does it really mean? And how do you do it? The marketing landscape is competitive. Everyone is fighting for their audience's attention, not to mention the tough competition on social media. Working with branding in your marketing, and creating a branding strategy allows you to stand out from the noise and ultimately get your audience to listen ...

Jan112018 by adminNo Comments

Organic SEO Vs Social Media Marketing: What do Wonders?

SEO, Social Media Marketing

Organic SEO vs Social Media Marketing: What do Wonders? Well, in this era of high-end technologies, it’s not something impractical and impossible to get lost in cyberspace. So, if you are leading any online business or a website then it’s highly recommended to go the extra mile and ensure that your website is getting a hi-fi online visibility. And, a couple of such renowned digital marketing strategies that can effectively skyrocket such online visibility are nothing but the organic SEO and social media marketing respectively. Actually, it totally depends on your website, one approach would be more effective than the other. What is organic SEO? Organic SEO is not something new! It is thriving since that time when digital marketing came into existence. It can be said that organic SE...

Jan92018 by VELOCENo Comments

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing

Social Media Marketing

15 Powerful Ways to Skyrocket Your Sales With Social Media Marketing Social media has a great marketing power, and if used in the right way, it can drive you tons of sales. But that’s also the catch. Many marketers aren’t using social media in the right way, and are, therefore, not driving sales, or at least as many sales as they would like to. In fact, that’s probably the reason you are here. You might have built yourself a decent following, and tried everything to convince your audience, yet, few or none have bought from you. When you invest time into social media with the goal of selling more, you obviously want to reach your goal as well, and that’s exactly what I’ll teach you in this article. Let's dig right in. 1. Use the platforms your audience is using the mos...

Jan72018 by VELOCENo Comments

How to Market Your Brand in the Saturated Landscape of Social Media

Social Media Marketing

How to Market Your Brand in the Saturated Landscape of Social Media When using social media for marketing, you're essentially doing one thing: fighting to get people's attention. This is especially true for marketers - no matter where you're spending your marketing efforts. If you're buying ad space in television, you're essentially buying people's attention for a few seconds, if you're paying for an ad in the newspaper, you're buying the attention of people for a few seconds there, too! The catch, however, is that in marketing, the attention is not the only thing that matters. In order to generate great results in marketing, you need to attract the right attention - the attention of your target audience. In theory, social media is just like all other marketing sources when it...

Jan52018 by VELOCENo Comments

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement

Social Media, Social Media Marketing

14 Powerful Psychology Hacks in Social Media Marketing To Boost Your Engagement Feeling like your social media engagement is low? Want to make your audience more engaged so that they engage and interact with you and your posts on social media? As social media gets more and more saturated, the competition for getting seen increases. We’ve seen the organic reach drop close to zero on Facebook, we’ve seen the organic reach drop dramatically on Instagram. As more and more content is put out on social media, people will be less likely to engage with just your post. You are trying as hard as you can to increase your engagement, but nothing seems to help. Engagement is crucial for social media success because it is when your audience interact with you that you can have the great...

Dec252017 by VELOCENo Comments

3 Simple Tips For Using social media marketing To Get Ahead Your Competition

Social Media Marketing

Want to improve better results on social media? Are you constantly looking at your competitors and think about how you can outrun them? Social media is a tremendous marketing tool, but unless you're using it in the right way, it won't do any good for you. In order to achieve the incredible statistics that social media has proven to be able to generate, you need to follow the true and tested methods of generating great results. In this article, we're looking at 3 simple tricks you can use to get ahead of your competition. Build relationships Building relationships with your audience are the single most important thing to driving sales. Because when you build relationships, they establish trust in you, and when they trust you, they are far more likely to buy from you. Think ...

Dec242017 by VELOCENo Comments

What is Social Selling And How Can You Use it to Nurture Customer Relationships?

Social Media, Social Media Marketing

What is Social Selling And How Can You Use it to Nurture Customer Relationships? If you’ve been on social media for a while, I am sure you’ve heard of the term ”social selling”. But what is it, really? Is it some kind of buzzword that doesn’t deserve a second thought, or is it something that can help you build your brand through social media? The word gives it away a little, but social selling is much more than just selling on social media. Instead, it’s a completely new approach to using social media to establish strong relationships with your potential customers and prospects, increasing their trust in you, and ultimately getting them to convert. It’s not just about using social media to shove ads down your followers’ throats because we all know how well that works. With soci...

Dec202017 by VELOCENo Comments

14 Ways to Get Started With Social Media Marketing For Your Business Today

Social Media Marketing

14 Ways to Get Started With Social Media Marketing For Your Business Today In recent years, social media has become a more and more important part of businesses’ marketing strategies. From multi-billion dollar companies like Coca-Cola to small startup companies There’s no doubt that social media marketing works, and that it helps brands achieve incredible results because otherwise, brands wouldn’t use it. What’s more, we have the social media statistics that back it up. Social media was only a few years ago something that most marketers considered a fad and something for the kids, but now, more and more people are starting to realize the incredible potential that lies in social media marketing, and that it’s just not true. It might have been something for the kids when it...

Dec192017 by VELOCENo Comments

67 Powerful Benefits Of Social Media Marketing For Your Business

Social Media Marketing

67 Powerful Benefits Of Social Media Marketing For Your Business You have probably heard how powerful and effective social media is for marketing a million times before. But why is that so? Simply saying "social media is great for marketing" doesn't tell us a lot, right? Sure, you can take a look at 51 Powerful Social media And Marketing Statistics You Need to Know and get a ton of information on the results social media can drive, however, it still doesn't tell us a lot about the ways it can help you, and for which marketing objectives you should be using it. Therefore, In this post, I'll be listing 60 benefits that social media marketing has for your business, and tell you how you can use them to drive better marketing results. Sounds good? Then let's dig right in! 1. ...

Dec172017 by VELOCENo Comments

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How-To, Social Media Marketing

How to Improve Customer Relationships On Social Media That Boost Customer Retention You probably already know the incredible results social media can drive for your business by now. With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales. The catch, however, is that not every brand realizes this. They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you. But the world of marketing is changing, and social media is different from your traditional ways of marketing. Instead of using social media to nag on your custo...

Dec132017 by VELOCENo Comments

15 Effective Ways To Improve Customer Retention With Social Media

How-To, Social Media, Social Media Marketing

15 Effective Ways To Improve Customer Retention With Social Media Social media has an incredible marketing power. If used strategically and correctly, it can drive tons of sales - but you probably knew that already. But do you know what's even more important than acquiring new customers? Getting your existing ones to buy from you again and again - also called customer retention, which means working to get your customers to stay with your brand after their first purchase from you, and then continue to buy from you. Why is customer retention so important you ask? Well, I’d even dare to say that customer retention is more valuable than customer acquisition, yes still, many brands are investing millions and millions, and all their resources into acquiring new customers, just to ...

Nov252017 by VELOCENo Comments

Why You Don’t Need to Pay a Dollar For Social Media Marketing

Social Media Marketing

Why You Don't Need to Pay a Dollar For Social Media Marketing With social media, or any other type of marketing for that matter, the more money you invest, the better results you'll generate? Right? Well, the most logical answer would be yes, but on second thought, you know that isn't always the case. You can, for example, generate more clicks and conversions with a Google Adwords ad that is optimized and has a high score and that pays less per click, rather than an ad that pays a lot for each click but doesn't have an optimized and appealing ad. Look at this visual from Search Engine Land explaining the principle: The idea with social media is that you need to pay lots of dollars to generate any results worthwhile. Yes, investing in social media can help boost your resu...

Nov252017 by VELOCENo Comments

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing

Online Marketing, Social Media, Social Media Marketing

Social Media Marketing Made Simple for Beginners: How To Do Social Media Marketing Social media marketing has exploded in popularity over the last couple of years. What was only a few years ago something considered to be a fad by many people has not become an important part of even the largest corporates' marketing strategy. And when looking at the statistics about social media, it's no surprise that the money brands spend on traditional display ads is decreasing at a rapid pace. In fact: 46% of web users look at brands’ social media presence before making a buy. 70% of B2C marketers have acquired customers through Facebook. The average Twitter user follows 5 or more brands. Of marketers who have implemented social media marketing, more than 50% report increased sal...

Nov232017 by VELOCENo Comments

The Ultimate Guide For Creating Stunning Visuals For Social Media

Social Media, Social Media Marketing

The Ultimate Guide For Creating Stunning Visuals For Social Media Visuals play an important role art of social media. Today, all of the top social media support visual content, and some are even completely dependant on it. Facebook, Twitter, Instagram, Pinterest, and YouTube are examples of platforms that support visual content. At the same time, Instagram, Pinterest, and YouTube are examples of brands that are dependent on it. Have you ever tried making an Instagram post without including a photo or video? It's impossible! The same goes for Pinterest and YouTube. Needless to say, visual content fills up a huge share of the content we consume on social media, and in order to stand out using it, you need to have a strong strategy in place that allows you to cut through the...

Nov152017 by VELOCENo Comments

3 Potential Social Media Marketing Threats To Identify Before They Appear

Social Media Marketing

3 Potential Social Media Marketing Threats To Identify Before They Appear Social media is a powerful marketing tool for marketers. If used correctly, it means great exposure for your brand, a highway to connecting and engaging with your target audience which leads to long-lasting relationships that establishes trust. It also means traffic, newsletter signups, and potential customers coming further down your conversion funnel. And social media can do this at a fraction of the cost that traditional display ads or most other marketing methods can. In fact, it can even do it better, if used correctly, that is. Marketers have started to realize the many benefits of social media marketing, and as a result, more brands than ever have made social media a part of their marketing strategy. ...

Nov92017 by VELOCENo Comments

How to Tell if Your Social Media Strategy Is Working

How-To, Social Media Marketing

How to Tell if Your Social Media Strategy Is Working You've created your social media strategy, you've put your strategies into action. Now what? Do you just wait for the results to start rolling in? Or even more correctly, how to do you know when and if you generate any results from your social media efforts? Social media has gone from being a fad to become something that almost every brand is using. In fact, according to a study by eMarketer, 88% of Companies are Using Social Media for Marketing. But there's still one big challenge that is scaring people away from social media, and that is the fact that it’s extremely difficult to accurately measure the results of social media, and therefore also your return on investment, or ROI. There's no doubt that social media is, ...

Nov42017 by VELOCENo Comments

Social Media Strategies Top Brands Are Using And What You Can Learn From Them

Social Media Marketing

Social Media Strategies Top Brands Are Using And What You Can Learn From Them When looking to do something, you should always look at the experts who have already achieved what you want to achieve and are in the position that you want to be in. For marketers, social media has gone from being something considered just a fad, to an essential part of their marketing strategy. Today, more and more brands are realizing the true marketing potential of social media, and very few deny its powers. In fact, many of the world's largest corporates have started using social media - and are doing it extremely well. If you aren't yet using social media, now is the time. In this article, we'll be listing usage stats, while also highlighting different ways that businesses are using social media...

Oct232017 by VELOCENo Comments

How to Take Advantage of the Power of Emojis in Social Media Marketing

How-To, Social Media Marketing

How to Take Advantage of the Power of Emojis in Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Emojis is a powerful thing. It's a universal language that every single person understands. 92% of the online population is using them, and if you look at the evolution of how people are using them, and how often, their popularity has skyrocketed over the years. Factoring in that so many people are using them, it makes sense for marketers to join in on the fun. Emojis enables you to speak the exact language your target audience speaks, and they will also help make your posts a lot more noticeable. In addition to that, emojis also add a personal touch and a sense of humor and modernity to your brand. In this article, I'll help you get started with e...

Oct212017 by VELOCENo Comments

6 Clever Ways To Make Social Media Marketing Less Stressful

Social Media Marketing

6 Clever Ways To Make Social Media Marketing Less Stressful (adsbygoogle = window.adsbygoogle || []).push({}); Working with social media is stressful. There's no denying it. You have to share posts, deal with complaints, interact with your audience, and everything in between. Being a social media manager is being several things at once, and naturally, stress will soon follow. You have a million things to think about, and you're trying to juggle a thousand things at once. Inevitably, social media will become stressful eventually. But the truth is that it doesn't have to be stressful. At least not at the degree that many social media managers are feeling. With the help of some clever tactics, and with great planning, social media can generate amazing results for you, wh...

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