The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...
Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. If you think this thoroughly, you’ll understand that content is the single most important element of a marketing strategy. Without it, brands wouldn’t be able to communicate their message, engage with their customers, or showcase their product’s benefits. Regardless of your business type, your content marketing game should rock, meaning that you should develop a content strategy that differentiates your brand from the rest. Info
For some years now, there has been a severe identity crisis in various workplaces. That has led to a reduction in productivity as well as minimization of trust among employees hence setting them back when it comes to their careers. Employees are now are now stuck, confused and anxious about how to get recognized when doing more for less. That is as a result of unexpected outcomes as well as false promises from the management. Most employees across the globe are now losing their identity as well as skill-sets as their employers seek to scale up their business to earn more. If this kind of problem persists, performance in the workplace will get strained, and dissatisfaction will take over if proper control or solutions towards such a problem are not thought of. Today, every person des
Computers have become an integral part of our day to day lives, especially for business owners. Access to the internet gives people in developing countries the opportunity to access global economies for the buying and selling of goods. This access, in turn, allows them access to opportunities that may not exist in their home countries. Here, the idea of cashless transactions does make sense. Someone based in the United States, for example, is not going to send a wad of cash over to Ghana to purchase goods. It's a simple enough solution to send money through PayPal, or the blockchain, but again, you run the risk of being attacked by cyber-criminals. What to Do? So, it is something of a catch-22 situation. To be a player in global markets, and access this sort of funding, cashless trans...
E-commerce sites are the order of the day. The competition is huge and the number of new sites getting started every other day is phenomenal. The reason for this outburst is the increased reception and acceptance of people towards these e-commerce sites. More and more people have started to place their trust in them and buy products, including the ones who need heavy investments. A recent survey suggests that nowadays people find it more convenient to sit within the comforts of their home and have a vast line of options displayed before them so that they can choose and buy what they like. Incidentally, the boom has not been restricted towards the customer side only. If it were so, due to the increased amount of traffic, the websites would crash as they would not be able to bear a...
Instagram has recently introduced a new feature which allows users to add licensed soundtracks to their Stories. Businesses using Instagram have already started adding music to their video and photo Stories to make them more exciting and engaging. At the moment, Instagram has a music library with the tracks from popular artists, including Demi Lovato, Maroon 5, and Bruno Mars. The Facebook-owned company plans to add more songs to its library in the near future. The entire process of adding music to your Story is pretty simple. All you need to do is take a video or a picture and tap on the newly added music icon. As you do this, a library with an array of soundtracks will appear. You can browse through them and search for your favorite song. Further, the library allows you to h...
In today’s era of an ever-evolving market, a new startup business comes across a variety of challenges and securing funds remains at the top of it. Investor sentiment is typical and financing new ventures are not that easy, owing to the fierce competition in the market with the relentless growth of new startup businesses. You might have a great product idea that is filled with exceptional creativity and innovation, but there are many such great concepts and all of them are waiting for a good share of the funding jackpot. Although there is nothing for you to feel disheartened or crippled after facing a no from one or two investors, you can still stand out in the sea of fierce market competition and do things differently. According to, a great business concept that an entrepreneur pur
Are you a business-person who wants to cross borders? For entrepreneurs, the main dream is to grow your business as much as you can. Luckily, both sellers and buyers are always there and ready to do business together. Years ago, buyers and sellers had to meet in a certain location called the market. The internet and technology have changed this practice into a virtual market called e-commerce. This article written by Grs consultants will provide you with some great business tips which will help take your business to new heights. Using technology, you can now penetrate the entire global market with only a few clicks on their PC. There is no reason why your business, no matter how small, should not think global. But first have to expand your vision of what’s possible: Simplify the Id
No matter the size or target audience of your business, blogging can add a lot to your brand image. According to statistics, 53% of marketers claim that blogging is their top content marketing strategy. This percentage showcases that businesses are willing and able to blog in order to reach new audiences and stakeholders. However, many are left unconvinced of the sheer benefit of having a blog present on your website. Let’s take a look at several ways in which blogging can bridge the gap between your business and the world in terms of communication and doing business together. 1.Competitive Edge First thing’s first, blogging can help put your business on the proverbial industry map. Chances are that your competition already has blogs present around the web. By introducing one
Master data management is an ever-changing industry. Every year brings new challenges and the necessary skills of a professional in this industry shifts. But understanding the upcoming trends for 2019 is not only important for people within the industry, according to consultant Sam Ovens. Business owners, too, should know about how data management is changing, since they are the ultimate end users. Let’s take a look at the main master data management trends for 2019. Data Quality Tools in the MDM Environment It’s common for data quality tools in the master data management environment to have an automatic cleaning feature. These tools tend to identify, match, and store data without cleansing. However, this is not ideal for clients who already have cleansing solutions established wit
Technology has had a liberating effect on society, using open data sharing to turn mundane tasks into quick or automated blips in the day. However, the open sharing of data to create these circumstances has not come without consequences; a multitude of fines have been issued for data breaches, with one totaling $1.3m, and new legislation could send those responsible for data breaches to prison for 20 years. Technological advancement continues regardless of any setbacks, with contactless transactions – currently used for payments, but capable of so much more – set to take center stage. Businesses need to adapt to keep up, but how do companies adapt to the shifting landscape? As technology creates new problems, it provides answers, too. Through tying together new standards and protocols w
Are you protected from click fraud and do you know what you can do to avoid it? In this infographic, you'll learn everything you need to know about click fraud. Have a look at this Infographic by Website Promoter:
Have you ever wondered how website speed affects your online business? Or perhaps you are struggling with slow page load time but are not sure about how to improve it? Or maybe your site pages are loading pretty fast on desktops but not mobile devices and you don't know why that is? If any of these are true, this post is just for you. The infographic assembled by the website experts over at the Hosting Tribunal addresses all those issues. Have a look. How Website Speed Impacts Your Business? Site page loading time is a key determiner of success for online businesses. Not website content, website layout, or landing pages. No doubt these are important too, but if there's one factor that alone can make or break your online business, then it is website speed. Did you know that a
Marketing is often divided into online and offline marketing, united in the goal of reaching your target market and bringing them to your store or website. Seeing them as separate projects can lead to divided efforts as you try to manage them separately, and it certainly leads to much more data to be analyzed. However, it doesn’t have to be this way. Here are a few tips on how small businesses can combine online and offline marketing effectively. Cross-Reference and Cross-Pollinate When you send out mailers and postcards, reference your business’s website on the printed materials. Your newspaper ads should include your website and social media profiles. Share offline marketing efforts like trade shows and seminars via your social media accounts. When you’re at trade shows, hand out busin
Being a property manager is a tough job. You always have a million things going at once, and keeping track of everything can quickly become overwhelming. You have to keep track of meetings, handle your client relations, deal with tasks, keep track of deadlines, manage your team, and so on. The list can be made long. Now, as a property manager or a field service provider, all of these things are natural parts of the job, and they are impossible to get away from. But the good news is that just with everything, the job of a property manager or a field service provider can be streamlined. A lot. With the help of the right tools, you can remove stress, streamline all each and every single part of your job, and become more productive and feel less stressed. Now, let’s break down the
Shopify is one of the more preferred ecommerce platforms, it has great features and readily integrates with third party apps that help you maximize and optimize your ecommerce business. Shopify currently has more than 600,000 users spread across 175 countries, it enjoys wide appeal and adoption. Whereas Shopify isn't 100% flawless, it has nearly everything you require plus more to run a successful online retail business, hence the huge following. Some of these features include: a fully functional website with blog thousands of themes to choose from easy website customization requiring no coding skills domain name registration/hosting packages free SSL certificate shopping cart integration drop shipping integration lots of apps, plugins and extensions
If you either use a computer, laptop or smartphone, then you are undoubtedly experiencing digital marketing. Because everything you see either an email, search results in search engines such as Google, an advertisement on social media such as Facebook, a text message on your phone, or a post by an influencer on Instagram is a part of Digital marketing. Also, digital marketing encompasses and leverages all digital channels to promote goods and services of a business which you desire to buy. As the use of digital marketing is increasing day by day so, most people are opting digital marketing as a career choice. If you are also willing in the career potential of digital marketing, then below are the suggested learning paths for you to learn in digital marketing. Also, following these p
How software systems can help restaurant businesses Operating as a cashier at a restaurant is hard. There are so many things to keep track of, and if you've ever worked with operations, or ”on the field” of a restaurant, you know how stressful the management and the daily operations are. As a cashier, the job can be very stressful. But like with most things, there are tools available that can significantly streamline the working process as a restaurant cashier. If you aren’t using tools to streamline your work and save time, you’re missing out on tremendous opportunities. Just like with anything, there are tools that can help make your job easier. For example, why would you use a spade to dig a ditch by hand when you have a hard job in front of you when you could use an excava
Want to boost your SEO, create more search engine exposure and gain more organic traffic from search engines? This infographic will present you with interesting statistics that will boost you up the SEO ladder in an appealing, clear, and engaging way. One of the key goals of all website owners is to get a satisfactory amount of people to come onto their website. One of the best ways to achieve this is through effective SEO. SEO stands for search engine optimization and is paramount when it comes to getting the decent unpaid search results. It involves adjusting the content of the site in accordance with the search engine's algorithms that decide how a site should be ranked. Different techniques are often used to gain the top spot in the search results, and the type that works for you
Whether your business is struggling to meet goals or is performing well and ready to take it to the next level, one of the most important things for any company to do is continually expand and improve its product mix. It’s vital to avoid letting your offerings grow stagnant and outdated, so let’s look at some of the biggest reasons to continue evolving and tinkering with your product mix to increase your bottom line and maintain your standing in your industry. Competition Competition within an industry is perhaps the most significant driving force behind innovations and improvements in a company's catalog. Earning customer loyalty is a difficult task, and once you've built a reputation of providing a quality product that your customers would recommend to a friend, you want to maintain t