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Social Media Marketing

What is StoryTelling and Why You Need to Use it in Social Media Marketing

What is StoryTelling and Why You Need to Use it in Social Media Marketing

Social Media Marketing
What is StoryTelling and Why You Need to Use it in Social Media Marketing Storytelling is an important part of every successful brand's marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there's nothing that says that you shouldn't bring storytelling with you when exploring new ways to market your brand. Social media being one of them. Storytelling is difficult without a proper plan or knowledge of how you do it, but once you've mastered it, it's as easy as 123 to tell captivating and engaging stories to your audience that gets them to talk about your brand and gets them impacted by the messages you convey. In this article, we're digging deep into storytelling, finding out what it is, why you need it, a...
Words and Phrases You Need To Stop Using in Your Social Media Marketing

Words and Phrases You Need To Stop Using in Your Social Media Marketing

Social Media Marketing
Words and Phrases You Need To Stop Using in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a quickly evolving landscape. New words and terms are creeping into people's language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary. The outcome, however, isn't always successful. The implementation of words, abbreviations, and terms have lead to, in the eyes of the customers: silly, embarrassing, and awkward attempts to fit in. In this post, we're looking at some of the most common social media phrases brands use, and why you shouldn't use them. Expert This is a word that is used everywhere and by everyone. And as you can imagine, when everyone ...
4 Ways to Promote your business on social media for Explosive Growth

4 Ways to Promote your business on social media for Explosive Growth

Social Media Marketing
4 Ways to Promote your business on social media for Explosive Growth (adsbygoogle = window.adsbygoogle || []).push({}); Want to market your business? Not sure what actions to take for optimal growth and results? Everyone is talking about the results social media can generate. And it's partly bad and partly good. The thing is that the results brand are seeing from their efforts are results of hard work, great planning, and resources invested. Am I saying you can't achieve those results? Absolutely not! You can reach those results above and beyond, but the issue is that many brands that I come across believe that they can reach those results by sharing a few posts, leave a few comments, and then wait. But as you probably know, that is not the case. ...
7 Essential Tactics to Grow Your Business With Social Media

7 Essential Tactics to Grow Your Business With Social Media

Social Media Marketing
7 Essential Tactics to Grow Your Business With Social Media (adsbygoogle = window.adsbygoogle || []).push({}); When you use social media for your business, there are a ton of rules you must follow. At least if you want great results. Those rules can be divided into helpful tactics, and essential tactics. Helpful tactics are those that help you generate better results and grow your page, such as interacting with your audience. Essential tactics, on the other hand, are the things you need to do in order to succeed on social. If you skip doing them, you'll be slowed down in the process, and you'll have a hard time reaching your goals. One may say that essential tactics are the things that lay the foundation to a successful social media presence, and that helpful...
5 Tips to Grow Your Business Using Social Media

5 Tips to Grow Your Business Using Social Media

Social Media Marketing
5 Tips to Grow Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful tool. Have you lost interest yet? We hear that expression all the time! "Social media is vital for your business", "Social media is great for marketing", "You need to use social media", and so on... But what does that really mean? And more importantly, how can you actually use social media to grow your business? We hear all these buzz words and expressions about social media's "tremendous" power (by the way, its power is tremendous), but what's more interesting is how you can extract that awesomeness into your very own marketing strategy, and achieve the results everyone seems to be getting. In this article, I'm listing...
4 Hacks to Convert Social Media Engagement Into Real Sales

4 Hacks to Convert Social Media Engagement Into Real Sales

Social Media Marketing
4 Hacks to Convert Social Media Engagement Into Real Sales (adsbygoogle = window.adsbygoogle || []).push({}); You have the followers, you have the engagement. Now what? The reason you are building your brand's social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to increase brand awareness, drive traffic, or newsletter sign ups, all of those things ultimately lead to sales. Jennifer Goldberg once said "Social media is great for audience engagement and brand awareness, but it takes a special touch to translate buzz into revenue" and this is extremely accurate when it comes to engagement being converted into sales on social media. In this article, I'll be listing 4 ways you ca...
5 Must Do’s of Instagram to Succeed as a Business

5 Must Do’s of Instagram to Succeed as a Business

Instagram, Social Media Marketing
5 Must Do's of Instagram to Succeed as a Business (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a tremendously powerful marketing tool. Are you convinced that you need to use it yet? No? That's what I thought. Luckily, I have statistics to back it up. Six in ten online adults have Instagram accounts. What's more, 15 million registered businesses using Instagram business profiles. Did you also know that in March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad? Those are pretty powerful statistics alone. Now, most of you probably already have an Instagram account for your business but are looking to improve the results from i...
4 Reasons You Need Humor in Your Social Media Marketing

4 Reasons You Need Humor in Your Social Media Marketing

Social Media Marketing
4 Reasons You Need Humor in Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Something that most brands aren't using in their marketing is humour. Some brands don't know they can use it. Others motivate their choice of not using it with the explanation that they're too conservative for it to work. The truth is that no matter what type of business you are, humour works. Why? Because humans love to laugh! No matter if it's Dorothy, 95 years old, or your conservative boss. Succeeding in making your audience laugh leaves a long-lasting impression that will be tremendously beneficial for your brand. Social media is a great place to use humour. It's a relaxed place where most of its users are looking to be entertained. Give...
4 Things Large Brands Can Teach Us about Social Media Marketing

4 Things Large Brands Can Teach Us about Social Media Marketing

Social Media Marketing
4 Things Large Brands Can Teach Us about Social Media Marketing When you compare yourself to the world-leading brands, don't you feel hopeless? They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people. Resources that most brands don't have. There's no way in hell we can replicate their marketing results! But one thing we cannot forget is that these companies also started from the ground up at one point. Without millions to spend on ads. They didn't have millions lying around  at their disposal. Sure, their marketing spend might have increased dramatically since starting out, however, there are principles in marketing that are true no matter if you have $2,000 or $2,000,000 to spend. In big brands' social med...
How To Implement Video in Your Social Media Marketing Strategy

How To Implement Video in Your Social Media Marketing Strategy

How-To, Social Media Marketing
How To Implement Video in Your Social Media Marketing Strategy (adsbygoogle = window.adsbygoogle || []).push({}); Video is one of the most powerful forms of content you can put out on social media. 90% of the information transmitted to the brain is visual. What's more, visuals are processed 60,000 times faster in the brain than text. What about a video which has been shot with 60 frames per seconds? Inevitably, it will be a completely different story as opposed to sharing a single photo on your social media. Or even just plain text. In this article, we're looking deeper into the world of video content and how you can implement it into your social media strategy. Why use video in social media marketing? The statistics speak clearly about video content and it...
7 Common Social media Marketing Mistakes (And How to Fix Them)

7 Common Social media Marketing Mistakes (And How to Fix Them)

Social Media Marketing
7 Common Social media Marketing Mistakes (And How to Fix Them) (adsbygoogle = window.adsbygoogle || []).push({}); Social media is a powerful marketing tool. It's so powerful that I don't need to introduce its benefits, because everyone already knows about them. Unfortunately though, you will make mistakes. And those mistakes will be costly for your brand. Fortunately, preventing them from happening is easy, and most of the time, it's as simple as being aware of the mistakes you are making. In this article, we're looking at 5 Common Social media Marketing Mistakes (And How to Fix Them) 1. Not responding to comments Every time I see brands on social media who aren't responding to their audience's comments, I drop a tear, because I know that they're missing out o...
How to Future Proof Your Social Media Marketing Strategy For 2020

How to Future Proof Your Social Media Marketing Strategy For 2020

How-To, Social Media Marketing
How to Future Proof Your Social Media Marketing Strategy For 2018 (adsbygoogle = window.adsbygoogle || []).push({}); Nothing lasts forever. In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press. Social media is extremely quickly evolving, and if you aren't on top of the latest trends and tactics, you'll be out quicker than you came. In fact, social media is so quickly evolving, that in order to remain relevant, you need to update your social media strategy on a regular basis. As a business, you can't afford to risk it all on something that might be completely out of date tomorrow. Predicting the future is hard, especially in this fast-paced tech savvy world we live in. No matt...