Influencer Marketing

r5 Common Myths About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is a marketing tool that has grown immensely over the years. In 2015, a report showed that 73% of marketers had an allocated budget for influencer marketing. Since then, it has only grown and there are no signs of a slowed growth of influencer marketing in the near future. As the influencer marketing industry has grown, some misconceptions and myths have appeared. These myths are not only circulating around the marketers themselves but also CEO:s and employees have gotten some things wrong. In this article, I'll be tracking down 5 of the most common myths about influencer marketing and put them asleep forever. 1. Higher follower amount equals more influence ...

Why Micro-Influencers Are the Best for Your Brand (adsbygoogle = window.adsbygoogle || []).push({}); Micro-influencers are a hot topic and has become just that over the last one or two years. And with all right. When talking about influencer marketing, a lot of people are picturing celebrities like the Kardashians holding up a protein shake with a smile on their face, charging up to $100,000 for a single post. But there is so much more behind influencer marketing than celebrities. Because in reality, those kind of marketing ways as mentioned above are way out of reach for most brands. That's where micro-influencers come in... What is a micro-influencer? A micro-influencer is an individual with a following of 10,000 and 100,000 followers on any given platform. Mic...