Influencer Marketing

May82017 by VELOCENo Comments

How To Measure ROI of Influencer Marketing

How To Measure ROI of Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); A Forrester report, named "The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see if it actually pays off but also to learn how you can improve and get a better understanding of how the audience responds to your influencer marketing campaigns. Influencer marketing is growing rapidly but think about the time when there are better ways to measure the ROI of influencer marketing, that's when it will start to gain real ground. Once there are better standards, influencer ...

May72017 by VELOCENo Comments

5 Things to Look for Before Working With Social Media Influencers

Influencer Marketing, Social Media

5 Things to Look for Before Working With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. However, there are some things that you should look for and take note of before working with the influencer you've been checking out. These 5 things have a huge effect on your influencer marketing campaign's success. 5 Things to Look for Before Working With Influencers 1. Engagement A lot of marketers tend to only look at followers count when it comes to choosing influencers. This is a mistake. Influencers with a lower follower count can have a better engagement than an influencer with a larger following wh...

May72017 by VELOCENo Comments

6 Reasons You Shouldn’t Ignore Micro-Influencers

Influencer Marketing, Social Media

6 Reasons You Shouldn't Ignore Micro-Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Are you looking to begin an influencer marketing campaign but don't really know where to begin? If you're like most marketers, you want to achieve the highest ROI possible, especially if you have a very limited marketing budget. Now, many people believe that with influencer marketing, the only way to generate real results is to team up with huge personalities that have a multi-million following. To be able to do this, you often need to pay large sums of money and if you want to target real celebrities, you might be looking at several hundred thousand dollars for one single marketing post on social media. This is where micro-influencers comes in. Micro influencers have ...

May72017 by VELOCE1 Comment

Top 5 Things You Didn’t Know About Influencer Marketing

Influencer Marketing, Social Media

Top 5 Things You Didn't Know About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); As a marketer, it's important to stay updated with the changes in the market, to be able to quickly adopt new trends and stay on top of it. In this article, I'll be listing Top 5 Things You Don't Know About Influencer Marketing so you can be sure not to miss important things about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. But now, a transition is slowly being made where brands are transitioning from celebrities to micro-influencers. There are many reasons to th...

May62017 by VELOCENo Comments

4 Problems That Exist With Influencer Marketing

Influencer Marketing, Social Media

4 Problems That Exist With Influencer Marketing (Plus 2 bonus tips) (adsbygoogle = window.adsbygoogle || []).push({}); Nothing is perfect. Even though influencer marketing has gotten some serious traction over the last couple years, there are some things that aren't as good with it. However, the pros of influencer marketing outweigh the cons and on top of that, if you are aware of the problems that exist within the influencer marketing space, you can be better prepared and avoid problems like the 6 in this article. To help you generate the best influencer marketing results you can, and avoid committing mistakes or being affected by the problems that exist with influencer marketing, I have written this article for you. Problems with Influencer Marketing 1. Businesses may ...

May62017 by VELOCENo Comments

Why Micro-Influencers Are the Best for Your Brand

Influencer Marketing

Why Micro-Influencers Are the Best for Your Brand (adsbygoogle = window.adsbygoogle || []).push({}); Micro-influencers are a hot topic and has become just that over the last one or two years. And with all right. When talking about influencer marketing, a lot of people are picturing celebrities like the Kardashians holding up a protein shake with a smile on their face, charging up to $100,000 for a single post. But there is so much more behind influencer marketing than celebrities. Because in reality, those kind of marketing ways as mentioned above are way out of reach for most brands. That's where micro-influencers come in... What is a micro-influencer? A micro-influencer is an individual with a following of 10,000 and 100,000 followers on any given platform. Mic...

May62017 by VELOCENo Comments

Where To Find Micro-influencers To Partner With

Influencer Marketing, Social Media

Where To Find Micro-influencers To Partner With (adsbygoogle = window.adsbygoogle || []).push({}); An influencer with a smaller audience is usually called a micro-influencer. HelloSociety has found that “micro-influencers", or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with. The reason to this is when large influencers are endorsing a product, fewer people tend to trust that they genuinely like and use the product they're promoting. Maybe this has something to do with the fact that people are getting aware of how much large influencers actually make for one marketing post. Just recently, Kendall Jenner was reported making $250,000 for a single post on Instagram. Wow. Where to Find Micro-Influencers Now to the main question. If y...

May62017 by VELOCENo Comments

Why Influencer Marketing is an Opportunity You Can’t Afford to Ignore

Influencer Marketing, Social Media

Why Influencer Marketing is an Opportunity You Can't Afford to Ignore (adsbygoogle = window.adsbygoogle || []).push({}); Before we go into more detail, I thought I'd share some influencer marketing statistics to show how powerful it really is for brands. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016) 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016) 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram After reading these facts, it is not hard to understand why many brands are increasing their influencer marketing budgets. (Phot...

May32017 by VELOCENo Comments

How to Laser Target Your Marketing by Partnering with the Right Influencers

How-To, Influencer Marketing, Social Media

How to Laser Target Your Marketing by Partnering with the Right Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Which social media influencer you decide to work with plays a HUGE part in how your social media marketing campaign performs. Because it is the social media influencer that is going to work as an extended arm for your brand to mediate your products to the customers, it is important that you choose influencers that are right for YOUR brand. It’s understandable that brands can commit mistakes when picking influencers because it’s not an easy challenge. For example: brands can partner up with influencers that normally post fashion and ask them to market their protein powder. If you know the importance of making your marketing campaigns targeted ...

Apr192017 by VELOCENo Comments

5 Essential Steps to Creating a Successful Influencer Marketing Campaign

Influencer Marketing, Social Media

5 Essential Steps to Creating a Successful Influencer Marketing Campaign (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is starting to dominate the social media marketing industry simply because it is so effective. Many businesses are making influencer marketing a part of their marketing strategy and other forms of marketing that aren't as effective are dying out. With the help of influencers on social media with a big following you can impact people's decisions and at the same time get a high ROI at a cheap price compared to other marketing sources. Sounds pretty good right? Traditional marketing can't achieve that kind of targeted audience. There's just one thing. Despite the fact that influencer marketing has grown dramatically in popul...

Apr142017 by VELOCENo Comments

5 Golden Tips for Effective Influencer Marketing

Influencer Marketing, Social Media

5 Golden Tips for Effective Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing have shown marketers that it's a valuable marketing source that generates a high ROI due to the laser targeting it can provide during a campaign. A lot of your influencer marketing success dependent on how it is being managed and run so it's important that you do it in the best way possible. Marketers can't expect to achieve that their influencer marketing campaign can reach its full potential if it's not set up properly. If you want to make sure that you are getting as much out of your influencer marketing budget as possible and are generating the highest ROI you can, then, these 5 Golden Tips for Effective Influencer Marketing can help you get st...

Jan22017 by VELOCENo Comments

Ways To Build A Brand For Your Small Business

Business, How-To, Influencer Marketing, Online Marketing, Social Media Marketing

Ways To Build A Brand For Your Small Business (adsbygoogle = window.adsbygoogle || []).push({}); Before we begin, think about what you want people to associate your business with. Once you know that, it will be much more easy to know what you are going to work towards. So what are the Ways To Build A Brand For Your Small Business? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand if they see it. There are several ways to create a logo which looks professional. If you don´t have the experience or knowledge how to do it, then there are loads of logo creator that you can hire.Otherwise, there are a lot ...

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