Important Influencer Marketing Statistics to Know (Infographic)

The Most Important Influencer Marketing Statistics to Know (Infographic)

Influencer marketing is one of the (if not The) fastest growing marketing sources out there.

Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy.

There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason to this is because ad-blocking is getting more common among website visitors. There is also now the definition “ad-blind” which means people can’t recall any of the ads they’ve just seen, just seconds before, just because we humans have learned how to sort away the things that are not important, and sort away banner ads simply because we’re being attacked by them no matter where we go on the internet.

To help you make strategic decisions about how you work with influencer marketing, I’ve added this helpful infographic that brings up significant trends, insights, and statistics for influencer marketing.

Influencer Marketing Interest Increased More Than 90X Since 2013

In 2013, the searches for “influencer marketing” on Google averaged less than 50 monthly searches.

Today, the keyword “influencer marketing” is searched around 4,400 times on average each month.

The incredible growth of influencer marketing both have brands to thank, such as LGSamsungCoachellaMercedesTargetColgate and social media influencers who have shown the marketing source to be such an incredibly effective marketing tool.

Important to know is that earned media value has increased dramatically since last year.

The highest ROI in earned media value for brands using influencer marketing has been reported to be $14.29 for every $1 spent which is just mind-blowing.

More marketers are utilizing influencer marketing.

Statistics have shown that almost 85% of marketers are expecting to launch at least one influencer marketing campaign within the next 12 months.

Marketers are also very satisfied with the results influencer marketing is generating. In fact, 80% Of Marketers are saying that they find Influencer Marketing Campaigns Effective for driving both engagement and awareness.

We are also seeing (and can expect) an increase of influencer marketing budgets in the future.

Since marketers are tending to shift from TV to digital and social media marketing, the influencer marketing budgets will increase. In fact, 60% of marketers say they plan on increasing their influencer marketing budgets in 2016.

The goal with an effective marketing is to reach the audience where they spend their time the most.

Influencer marketing is perfect if you want to do just that. The Average Person Spends 1 Hour 40 Minutes On Social Media Each Day so just image the potential you have of making an impact.

The Telegraph is also reporting that the average person has at least 5 social media accounts and spends around 20 minutes a day on each platform.

Ad blocking will increase. In 2016, 70 Million Americans were using Ad Blockers. This is a 34% Increase From 2015.

On top of that, nearly 70% Of Millennials Use Ad Blockers today. This means that brands need new ways of reaching their target audience and influencer marketing is one.

In this infographic, you can learn about the top influencer marketing statistics.

The Most Important Influencer Marketing Statistics to Know (Infographic)

Influencer Marketing Statistics 2016 Infographic

Courtesy of: Mediakix.com

Conclusion

If you are not marketing in the year we live in, you will become irrelevant as a business. The attention of humans have moved from traditional media to social media, and today, we spend more time than ever on social media. As a result, if you aren’t leveraging social media to reach your target audience, you’re missing out on tremendous opportunities, and you also risk becoming irrelevant behind your competitors.

One of the most effective ways to reach your target audience and spread awareness about your brand on social media is by leverage the power and influence of social media influencers. People trust the words and advice of influencers far more than of brands, and this is also the reason why influencer marketing is able to show such incredible statistics.

If you aren’t yet using influencer marketing, now is the time to start.

Leave a Reply

Your email address will not be published. Required fields are marked *