Influencer Marketing Archives - Page 4 of 5

Apr32019 by VELOCENo Comments

Why Influencer Marketing Should be Part of your Marketing Strategy

The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is "how they've always done it", and despite the fact that the costs are increasing and the results are decreasing, they continue to pour money into it. The other is that large corporates are bureaucratic and are slow to implement new things. While the large corporates are spending large amounts of money on marketing that clearly isn't very effective, and with which it is very hard to measure results with, there’s a trend among smaller busine

Mar182019 by VELOCENo Comments

11 Powerful Benefits of Influencer Marketing

Influencer Marketing

Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn't even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular and according to a study by Emarketer, 86 percent of marketers that used influencer marketing in the last year are looking to double their investment the next year. Brands wouldn’t use influencer marketing if it didn't prove to be effective, but it clearly does. And if you're not convinced, you can look at the statistics of influencer marketing. The marketing landscape is changing. Going through a digital revolution, some might call it. More and more businesses are ab

Mar112019 by VELOCE2 Comments

How to Find Social Media Influencers: a Complete Guide

Influencer Marketing

Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time doing so on is changing. Fewer and fewer people, especially in the younger generations, are spending less time than ever consuming traditional media, while more people than ever are consuming content on social media. In fact, the average person in the UK spends more than a day a week online. That’s quite dramatic numbers. On the flip side, this goes to show where people are actualy spending time, and where you can reach them. Naturally, it makes sens

Mar82019 by VELOCENo Comments

How to Spot if an Influencer is Fake

Influencer Marketing

When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social media algorithms and the competition between accounts of ending up in people's feeds, you're only going to reach a portion of your total followers on social media, or, in the case of influencer marketing, the influencer is only going to reach a portion of their followers. The issue is however that it’s not that simple. If you want to run a successful social media influencer marketing campaign, you have to go considerably more in-depth to see how influential the

Feb282019 by VELOCENo Comments

What Does Influencer Marketing Mean? A Complete Guide

Influencer Marketing

Influencer marketing is a relatively new form of marketing. On the other hand, it's a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you're influenced by what other people say and do, consciously, or unconsciously. Often times, the people who you look up to the most are the people who influence you the most. Now, this isn't influence marketing, this is what would be called influence, but as marketers started understanding this phenomenon, they, of course, started using this to their advantage to sell things. Think about celebrities, movie stars, characters etc. Growing up, children want to be action heroes, and as they get older, th...

Feb232019 by Guest writerNo Comments

11 Tips To Create a Landing Page For Your Influencer Campaign [Infographic]

Influencer Marketing, Online Marketing

The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your target audience. Influencer Marketing is the fastest online customer acquisition method as individuals are likely to trust influencers when they make a product recommendation. But, how do you measure the success of your influencer campaign? What are some of the tactics to track ROI and customer engagement? Well, there are many ways to track and measure the ROI of your influencer marketing efforts. The most common being customized referral li...

Feb192019 by VELOCENo Comments

How to Improve Your Influencer Marketing Campaigns

Influencer Marketing

Have you run influencer marketing campaigns but just cannot get any traction? You've probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren't anywhere near that. But there's a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing is an extremely powerful and effective marketing tactic, it is only that if you know how to use it and execute it properly. On paper, influencer marketing seems very simple. You find someone with lots of followers, you pay them, and they promote your products. What can go wrong? Well, the answer is, everything. A well-executed influencer marketing campaign is far more well-planned. If you're struggling with gener...

Feb122019 by VELOCENo Comments

How Influential are Social Media Influencers?

Influencer Marketing

How often do you hear the word "influencer"? We hear the word influencer being thrown around more than ever, and that is because social media is playing a more important role in our lives than ever, and because the popularity of influencer marketing has grown immensely accordingly. Sometimes, it can feel like everyone is an influencer on social media. In fact, some people tend to believe that if you just write "social media influencer" in your bio, you automatically get influence over people. But as you understand, it's not quite that simple. But an even more interesting question is this: how influential are social media influencers really? How big of an impact do social media influencers have on us, and how much do they influence us? These are questions that are well ...

Feb52019 by VELOCENo Comments

Why you Need to Invest in Influencer Marketing (Infographic)

Influencer Marketing

I’ve said it a million times already (432 times in written form to be precise), influencer marketing is an extremely effective marketing method. But only if you execute correctly. You can see influencer marketing almost like a tool for marketing, and just like a screwdriver, hammer, or any other tool, influencer marketing won’t be effective unless you know how to use it properly. Humans are spending more time than ever on social media, and we are doing so at the cost of traditional media, which includes TV, radio, and newspapers. The attention of billions of people is moving from traditional media to social media, and at the same time, we are now spending more time than ever on social media. For marketers, this is almost like a revolution. Those businesses that continue to pour their

Jan222019 by VELOCENo Comments

Important Influencer Marketing Statistics to Know (Infographic)

Influencer Marketing

The Most Important Influencer Marketing Statistics to Know (Infographic) Influencer marketing is one of the (if not The) fastest growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as studies have shown that it is now one of the most effective and powerful ways for brands to reach their target audience. An important reason to this is because ad-blocking is getting more common among website visitors. There is also now the definition “ad-blind” which means people can’t recall any of the ads they’ve just seen, just seconds before, just because we humans have learned how to sort away the things that are

Jan62019 by VELOCENo Comments

7 Powerful Influencer Marketing Tips That will Boost your Results

Influencer Marketing

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or maybe, you're looking to start using influencer marketing but you're not quite sure how you can execute an effective campaign that generates results worthwhile. No matter which of these is true for you, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign become and what the turnout becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. It's no secret that influencer marketing is one of the most effective marketing methods today, and w

Dec52017 by VELOCENo Comments

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]

Influencer Marketing, Instagram

Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic] Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it's important to get your brand's Instagram profile off the ground, include influencers in your marketing strategy. Gone are the Days Where You Need a Celebrity Endorsement Before the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to ma...

Jul252017 by VELOCENo Comments

5 Questions to Ask Before Working With Influencer Marketing

Influencer Marketing

5 Questions to Ask Before Working With Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is not easy. There is an incredible amount of puzzle pieces that have to be put into place in order for a successful influencer marketing campaign - yet many brands seem to succeed. You probably know about the benefits of influencer marketing, so there's no point in me writing a full page on it. All that's necessary is lining up some statistics because these speak louder than anything else. Influencer marketing content delivers 11 times higher ROI than traditional forms of advertising, such as banner ads 49% of people report that they listen to influencer recommendations when making purchase decisions. 40% of people say they’ve pu

Jun122017 by VELOCENo Comments

How to use Influencer Marketing to Market Your Website

How-To, Influencer Marketing

How to use Influencer Marketing to Market Your Website (adsbygoogle = window.adsbygoogle || []).push({}); It's not just Search Engine Optimization that can drive your traffic to your website, make it well-known and ultimately help you get conversions. Influencer marketing is another way of doing so. People are starting to turn to turn to individual people who are trusted individuals in their industry for advice, instead of going directly to the brands. That's because people tend to trust influencers more because they are independent third parties giving recommendations based on their own opinions, and not with an agenda of always selling - as brands have. In this article, we'll, therefore, talk about How to use Influencer Marketing to Market Your Website, how to in

Jun112017 by VELOCENo Comments

5 Common Myths About Influencer Marketing

Influencer Marketing

r5 Common Myths About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Influencer marketing is a marketing tool that has grown immensely over the years. In 2015, a report showed that 73% of marketers had an allocated budget for influencer marketing. Since then, it has only grown and there are no signs of a slowed growth of influencer marketing in the near future. As the influencer marketing industry has grown, some misconceptions and myths have appeared. These myths are not only circulating around the marketers themselves but also CEO:s and employees have gotten some things wrong. In this article, I'll be tracking down 5 of the most common myths about influencer marketing and put them asleep forever. 1. Higher follower amount equals more influence

May142017 by VELOCENo Comments

Top Most Effective Ways To Work With Social Media Influencers

Influencer Marketing, Social Media

Top Most Effective Ways To Work With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Looking to reach your target audience in an efficient and targeted way? The days where display ads were efficient and had an impact on people are over. Today, if you want to succeed in the marketing world - you have to play a completely different ball game. If you want to have a successful marketing campaign, you must take help from those who have the biggest impact on your target audience. Thankfully, you have influencers. If you're completely new to influencer marketing, we'll take the short version to quickly explain it. What is influencer marketing? Influencer marketing is just what it sounds like. Marketing with the help of people with influence. It...

May112017 by VELOCENo Comments

Why Influencer Marketing Is the New King of Content (Infographic)

Influencer Marketing, Social Media

Why Influencer Marketing Is the New King of Content (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); Are you an experienced influencer marketing user or have you just recently heard about it? No matter what; as a marketer, it's important to stay updated on the ever-changing market so your business remains relevant and keeps generating extraordinary marketing campaigns with a high ROI. Unless you haven't lived under a rock for the last couple of years, you have probably come across the term "Influencer marketing". This article (and infographic) will be bringing up important statistics on the results influencer marketing is generating. In short, it will explain Why Influencer Marketing Is the New King of Content in an Infographic Conclusion Now

May102017 by VELOCENo Comments

Will Social Media Influencer Marketing Dominate the Marketing World? (Infographic)

Business, Influencer Marketing, Social Media

Will Social Media Influencer Marketing Dominate the Marketing World? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); 86 percent of women turn to social networks before making a purchase. 71 percent of consumers are more likely to make a purchase based on a social media reference. 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. Are you convinced yet that influencer marketing is something to count on in the future of marketing? Influencer marketing is becoming a natural part of more brands marketing strategies. This is simply because it has shown to be so effective. I let the statistics make mo

May82017 by VELOCENo Comments

How To Measure ROI of Influencer Marketing

Business, How-To, Influencer Marketing

How To Measure ROI of Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); A Forrester report, named "The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see if it actually pays off but also to learn how you can improve and get a better understanding of how the audience responds to your influencer marketing campaigns. Influencer marketing is growing rapidly but think about the time when there are better ways to measure the ROI of influencer marketing, that's when it will start to gain real ground. Once there are better standards, influencer

May72017 by VELOCENo Comments

5 Things to Look for Before Working With Social Media Influencers

Influencer Marketing, Social Media

5 Things to Look for Before Working With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. However, there are some things that you should look for and take note of before working with the influencer you've been checking out. These 5 things have a huge effect on your influencer marketing campaign's success. 5 Things to Look for Before Working With Influencers 1. Engagement A lot of marketers tend to only look at followers count when it comes to choosing influencers. This is a mistake. Influencers with a lower follower count can have a better engagement than an influencer with a larger following wh