Influencer Marketing

As a marketer, it's important to stay updated with the changes in the marketing landscape in order to quickly be able to adapt to new trends and stay on top of the latest changes. In this article, we will go through 5 things you need to know about influencer marketing so you can succeed with your marketing campaigns and avoid making the most common mistakes. Let's dig into these 5 things you need to know about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. This ties back to the early versions of influencer marketing, where companies worked together with major celebrities like Elvis Presley o...

Some marketers believe that the key to a successful influencer campaign is to partner with as many influencers as possible, and with influencers that have as many followers as possible. However, this means that they see influencers as a one-time-use object, and unfortunately, this mindset prevents you as a brand and the influencer to generate the best possible marketing results with your partnerships. A huge challenge for marketers, in the first place, is to get the influencer's attention. Before marketers can partner with the influencers and set up campaigns with them - whether, through long-term partnerships or one-time collaborations, they need to contact them, agree to a deal, and then set up the campaign. And this process can be lengthy and time-consuming. Related: How to conne...

How Much Does Influencer Marketing Really Cost? This is a question that every single marketer asks themselves when researching the possibilities in making influencer marketing a part of their marketing strategy. But the catch is that the question "how much does influencer marketing cost?" is quite complex, and you won't find a lot (or good) answers online. When people try to answer the question in an attempt to try to explain how much influencer marketing really cost, it seems like they're only touching the subject briefly.. or gives numbers that are completely off. In this article, we'll try to explain every single detail to deciding what influencer marketing costs. How Much Does Influencer Marketing Really Cost? The answer is that it depends. But of course, that's not a...

Identifying influencers for your brand is tough. At least if they are going to be suitable for your brand. In today's social media landscape it is not difficult to find influencers. They are everywhere. The challenge is finding influencers which are relevant to your brand and will help you generate good results. In fact, 67.6% of marketers report that identifying influencers for their brand is the single biggest challenge of influencer marketing. This, of course, demands them to be relevant to the brand. Sure, you could just reach out to the first individual on social media that you come across which has a large following and team up with them, but if you would, chances are you'd achieve far from desirable results. A few years ago, the influencer marketing process wasn't that comp...

I've seen many influencer marketing campaigns over the years. Many of which have been excellent in all aspects - from the way they're set up, to mediating messages that come off as authentic and that people trust. There is, however, a simple mistake that can make a lot of harm to your brand, in influencer marketing. I am talking about running an influencer marketing campaign that doesn't resonate with your brand. Unfortunately, this is a fairly common mistake that brands make which has huge negative effects on the way the influencer marketing campaigns perform and the results they generate. You've spent a ton of time developing your marketing strategy, as well as defined your brand personality, brand voice, brand message, and so on, yet still, you're falling short on following ...

Want to stay on top of the influencer marketing trends? As a marketer, you need to stay up-to-date with the latest trends, because what worked yesterday might not work as well today. What was considered cheap marketing yesterday might be considered expensive and competitive marketing tomorrow. The marketing landscape is quickly changing, and with the birth of the internet, it is only going faster. If you are a marketer who stays on top of the latest marketing trends, you can't have missed that influencer marketing is a new marketing "trend" that has skyrocketed in popularity in recent time, and has gotten tremendous traction within the marketing space. And really, that's not very surprising when you look at the influencer marketing statistics, that prove just how powerful it is. And ...

You might have started your influencer marketing campaign but want to optimize it to generate better results. Or, maybe you are completely new to influencer marketing and want to generate immediate results so you can assure that it is actually working for your brand. No matter what the scenario is, these essential tips of a successful influencer marketing campaign will help you improve your results. As there are many factors that play a part in how successful your influencer marketing campaign becomes, there are quite a few ways you can optimize and improve your influencer marketing campaigns to generate better and more immediate results. While the influencer marketing statistics prove just how effective it is as a marketing strategy, it's important to remember that it is just lik...

Influencer marketing is not a short-term marketing strategy. It's not a fad that will disappear next week. Based on the incredible results it is able to generate, and the fact that its popularity doesn't look like it is slowing down anytime soon, we can be sure that influencer marketing has many years to live. In fact, it hasn't come to its peak years yet. But something worth thinking about is what type of results you want to achieve, and what you want to use influencer marketing for. The most common reason brands use influencer marketing is because they want to increase sales (short-term goals), and increase brand-awareness (long-term goal). But unfortunately, something that is more often than not neglected by marketers is building customer relationships with the help of influenc...

Influencer marketing has skyrocketed in popularity over the years. At the same time, what many marketers don't think about is that influencer marketing has existed for many decades. The only difference today is that social media has made influencer marketing into a commodity. In recent times, new forms of influencer marketing has also emerged as a result of the preconditions that social media gives. I am of course talking about micro-influencer marketing. Since you are here, you already know what influencer marketing is - marketing with the help of influential individuals on social media. We all know that influencer marketing can generate incredible results, but a general misconception that marketers have is that the more followers a social media influencer has, the better resul...

The Best Ways to Connect With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({});   How you approach someone has a huge impact on the impression you make. After all, it only takes seven seconds to make a first impression on another human being, according to a Harvard study of communication. When we meet people for the first time, we make quick decisions about them. And this is also partially true for when approaching someone online. When contacting influencers for partnerships, it’s important that you are professional and do it in the right manner. Otherwise, you will find yourself struggling to get any success with establishing influencer partnerships, as you will get few replies, and the replies you do get will in most cases not be posit...

Do you know how you can tell if an influencer is fake? When choosing influencers to partner with, it's important that you examine their accounts very carefully. A problem in today's influencer marketing landscape is that many marketers are only looking at the follower count the influencers have, and then think that equals to influence. The issue is however that it's not that simple. If you want to run a successful social media influencer marketing campaign, you have to go far more in-depth to see how influential the influencer really is and what impact they have on their following. The follower count does not necessarily equal influence, and this is why it is important to know exactly what to look for. This is ultimately what will decide how well your campaign will perform. ...

Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant and engaging to their audience, and can implement products in their social media posts that spark interest, and inspire them in a way that actually generates sales. Influencers have huge convincing power because they are considered to be industry experts and authorities within their industries. As a result, their followers are expecting advice from them and trust their recommendations. Therefore, brands who partner with influencers and doe it well can generate incredible marketing results which few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return....

How To Audit Your Influencers (For The Best Marketing Results) Are you looking to begin your influencer marketing journey but not quite sure what to look for when choosing influencer? Making sure you partner with suitable and relevant influencers is the single most important part for a successful influencer marketing campaign. It is the difference between a successful campaign and a complete fiasco that does not yield any results. Thanks to influencer databases, services, and tools like Veloce, the influencer audit has been simplified a lot. But that is not to say that you should neglect looking with your own eyes also. Because marketers still say that identifying suitable influencers is the single biggest challenge of influencer marketing. But if you don't know what to look for, ...

Social Media Influencers - How Influential Are They Really? We hear the word influencer being thrown more now than ever because the popularity of influencer marketing has grown rapidly but how influential are social media influencers really? Do they have as much influence and impact on their followers as everybody says? When you've just found an influencer that is suitable for your page, you should investigate the soon-to-be partner's page to see how influential they really are so you know what you can expect. But how can you actually measure influence? How do you know if an influencer has an impact on their followers and how do you know if they only have a lot of followers and nothing more? Social Media Influencers - How Influential Are They Really? Audit the influencer The to...

Are you committing any of these common 15 influencer marketing mistakes? Or are you even aware that they exist? I am sure you've quite familiar with influencer marketing by now, so I'll skip the introduction of telling you just how powerful influencer marketing and cut straight to the point. As you know, influencer marketing can generate great results and has shown for a tremendous ROI, but as Gary Vaynerchuk says: "What's the ROI of a basketball? For me, it's zero. For Lebron, it's billions". The same goes for influencer marketing. Almost all marketing methods can generate great results, but they can also generate terrible results. It's all about how you use it. If you don't know how to use and execute influencer marketing properly, you won't generate very good result...

Why Authenticity Matters in Influencer Marketing (And How to Be Authentic). Influencer marketing has existed since the age of dawn. Back in the days, people looked up to leaders and other influential people. After that, celebrities were all the fuzz, and now, social media is dominating the influencer market. The only difference now is that social media has rewritten the rules what influencer marketing really is, and now, authenticity is something that has gotten more attention than ever. Not necessarily because we are more influenced, but rather because influencer marketing has become a commodity - for everyone. In an Influencer Marketing survey  87% of respondents said that “influencer marketing’s top benefits entail creating authentic content about their brand.”. And this the single mo...

Wondering how to become a social media influencer? Want to learn the secret recipe of how to become a social media influencer? You're in the right place. But before we get into the nitty-gritty steps on how to become a social media influencer, we need to sort out the foundations. What is even a social media influencer? This question is being asked everyone and all the time, and still, people seem to have a hard time giving "social media influencers" a definition and description.¨ Social influence, which is not identical to a social media influencer's characteristics, but very alike, since it has evolved from that definition, is per Wikipedia defined: "Social influence occurs when a person's emotions, opinions, or behaviors are affected by others. Social influence takes man...

Trust is the single most important thing in influencer marketing. If people don't trust you, they will never buy from you. It's that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There's much more to it than that. I've seen things done right when it comes to running an authentic influencer campaign, and I've seen things done wrong when running a campaign. In this article, I'll be sharing that knowledge with you, and help you run influencer campaigns that come off as authentic from the beginning to the start. Why is authenticity important? Let's begin by saying that authenticity and trust are very much integrated when it comes to influencer marketing. If you are not authentic in your influencer marketing campaign...

Wondering which social media platform is best for influencer marketing? You are probably no stranger to influencer marketing if you're here. You have probably seen some of the statistics that prove the power of influencer marketing, and maybe, you've even run your very own influencer marketing campaign. Influencer marketing has skyrocketed in popularity because today, virtually everyone has a voice and can build their influence with the help of social media. This is something that just wasn't possible before the internet and social media. Okay, so social media is the secret ingredient that has enabled the influencer marketing market and that it has increased in popularity, but the statistics only prove that leveraging influential individuals on social media to mediate and promote...