Influencer Marketing

3 Huge Influencer Marketing Challenges And How To Overcome Them Influencers are trusted individuals whose followers look up to them and turn to them for advice. They have the ability to create content that is relevant to their audience and can implement products in their social media posts that spark interest and engagement. This ultimately translates into sales. Influencers have huge convincing power because their follower sees them as industry-experts and thus listen carefully to their advice. As a result, brands who partner with influencers and does it well can generate incredible marketing results that few marketing methods can compete with. In fact, for every $1 invested in influencer marketing, brands see, on average, a $6.5 in return. That's quite remarkable. But while ...

Tips and reasons to use influencer marketing. It has become increasingly common for companies to use Influencer Marketing. But why is it so popular? In this blog post, we list the top reasons why you should include Influencer Marketing into your marketing strategy. We will also give you tips on what to consider before using Influencers for the first time! Influencer Marketing Influencer Marketing means using influential people to influence their target audience. Using Influencer marketing is closely related to PR but, unlike the traditional broadcast of press releases and the struggle for journalists' attention, it is about a close relationship with the influencer and a clear plan for preparation and implementation. The influencer may, for example, be a person with a lar...

Want to succeed with influencer marketing? Is influencer marketing new to you? Do you have plans to start your first campaign on Instagram? Then the chances are that you have questions and concerns about how to get started. Fortunately, it is neither strange nor unusual - the fact is that you are far from alone. In this article, we, therefore, offer detailed answers to some of the most common questions we receive from brands regarding influencer marketing. Our goal is to help you prepare for your first campaign so that you can achieve the goals. See this as your basic guide to everything related to marketing on social media. But first… Before we enter the details of influencer marketing, we want to clarify something. Although you can run campaigns on virtually any and all socia...

How are fake followers affecting influencer marketing? How can you avoid influencers with fake followers? That's what you will learn in this article. With the help of fake followers, anyone can become an influencer overnight. At least create a perception of such. It is happening everywhere on social media. People are inflating their follower counts, and sometimes also their engagement artificially. Then, they partner with brands and secure sponsorships, even though the reality is that they can't impact a single individual because their whole image and following are fake. The issue with these partnerships, from the brand's point of view, is that the influencer's followers and engagement are fake and something that will never benefit the brand. Why are fake followers harming ...

There are things you need to know about micro-influencers. Do you know them? If you're in any way familiar with influencer marketing, chances are, you've heard the term micro-influencer as well. Not only has influencer marketing skyrocketed over the years, but so has the popularity of micro-influencers. For most marketers, influencer marketing is something new and unheard of, and micro-influencer marketing is even more unfamiliar. But don't worry, though. In this article, I am sharing everything you need to know about micro-influencers. Whether you are planning to launch your very own micro-influencer marketing campaign, or just trying to understand the market better. What are micro-influencers? Defining something is always tricky, and defining micro-influencers is even tr...

Which social platform should you use for influencer marketing? Influencer marketing is growing enormously worldwide, and marketing budgets are increasingly moving from traditional marketing to Influencer marketing and online marketing, simply because that is where the consumers are. Consumers do their best to dodge traditional advertising such as television ads, and as a marketer, it is therefore important to think smart in order to reac your target audience. The social media platforms are many, and the number of Influencers is increasing every day. It is easy to get overwhelmed by the opportunities and the supply of them, and it can be difficult to get a hold of this ever-changing industry. One question we often get is which platform you as a company or brand should invest in when i...

What is it That Define a Social Media Influencer? What is the definition of an influencer? If you have even just a tiny bit of experience with influencer marketing, you probably think you know the answer to this question. But do you really know what a social media influencer is? What is it that defines one? Over the years, the term influencer has started to get thrown around a lot. This contributes to misconceptions and misunderstandings of what a social media influencer really is. Today, it feels like everyone is calling themselves influencers on social media, but are they really right in the right to do so? When I am scrolling social media, I often come across accounts with one thousand, two thousand, or even five hundred followers that write "influencer" in their pr...

Trust is an extremely important part of marketing, because if your audience doesn't trust you, why would they give you their money? Thankfully, influencer marketing is a tremendously effective marketing strategy that can help you do a lot of things. One of those things is to increase and improve customer trust. Furthermore, influencer marketing can also help you establish yourself as a thought leader whom people list to, turn to, and trust, for advice. And when you have succeeded in this, your customers will completely trust you and your expertise. Influencer marketing is effective for this building trust for many reasons, but one of the most important is that influencers already are thought leaders in their industry. Their audience listens to and trusts them. As a result, when th...

The business landscape is changing on a daily basis. There is fierce competition among brands and product sellers.  Satisfying the desires of consumers and even getting them to notice or buy your products is increasingly becoming tougher. And worse, traditional marketing strategies are no longer yielding the desired outcome for business owners. Business owners who are able to improvise and generate new ideas to skyrocket their marketing efforts are the ones who will witness remarkable growth in their business. One way in which you, as a business owner, can stay ahead of the competition, generate leads, and boost sales is through influencer marketing.  For starters, influencer marketing is all about getting an influential person to promote your business and products. These p...

As with everything that grows in popularity, influencer marketing has got a lot of myths circulating around it. And these myths haven't exactly become fewer as the interest in influencer marketing has grown, either. Considering the fact that influencer marketing is one of the fastest-growing marketing sources, even faster-growing than digital ads, it's not surprising that myths about influencer marketing have been born. Usually, myths are born as a result of wrong information and ignorance and created by people who don't have enough knowledge about the subject. As a marketer, it is essential that you have the correct information so that you can take actions accordingly, but when myths are created, that confuses, it's hard to know what information to trust, and what information is ...

For those who aspire to do it, becoming a social media fitness influencer can be deeply gratifying. In the online spotlight, they drive new trends in health, fitness, diet, and exercise. Some gain thousands of followers, becoming fitness superstars and celebrities in their own right. What's more, it can be a legitimate career, as many have shown, earning influencers a significant income from product endorsements and brand promotion. If this sounds like it's for you, there are some steps you can take to become a successful social media fitness influencer. Let's discuss four of them. 1. Build a Plan You don't need to reinvent the wheel. Are there success stories that you can relate to and recreate? Who inspires you, and what are they doing that can be a model for your plan? Know...

What Is Influencer-Generated Content And Why Should You Use it? You spend quite some time trying to find the perfect influencer. If you're smart and want to save both time and effort, you use Veloce Influencer directory to quickly filter and find hand-picked influencers that are suitable for your brand. You get in touch with them, agree on a deal and then set up the campaign. They make a post, you wait for the results, and then the campaign is over, right? Wrong! Should you just leave it at that and call the partnership quit? Absolutely not, because the truth is that there is more marketing juice to cram out of your partnership. In this article, I'll give you the answer to "What Is Influencer-Generated Content And Why Should You Use it?". Ready? Good, let's dig i...

Are you struggling with getting influencers to respond to your outreach messages? Are you afraid they won't respond when you contact them? Is it frustrating when you contact countless social media influencers about a potential partnership and no-one responds? I know the feeling. It's bot time-consuming and tiresome. You've identified suitable influencers for your campaign, you've mass-emailed them, but still no response. Now what? Just like all other aspects of influencer marketing - such as influencer identification, campaign planning, and evaluation, having a plan and strategy of how you're going to reach out to the influencers is essential. This is because having one will save you a ton of time and energy. If you don't have a strategy and reach out to influencers in th...

Want to succeed with influencer markeitng? Here are our top 5 most valuable tips! It is harder and harder to cut through the noise and stand out on social media. Working with employee advocacy is necessary in order to gain both scope and credibility. The demand for influencers is increasing and it has proven to be a cost-effective way to market a service or product. In order to succeed with influencer marketing, you need to have clear goals and know what you want to achieve with the campaign. But you also need to know how to properly execute it so that you can generate the best possible results. Influencer, micro influencer, and nano influencer - what is the difference? Well, to begin with, the two most common terms and micro-influencers and influencers (often called macro influencers...

How to Spot if an Influencer is Fake: The Ultimate secrets for Finding out! Brands and companies spend more and more of their marketing budget on Influencer Marketing. Currently, this market is estimated to be worth over $ 15 billion worldwide. It has, therefore, become as popular extremely popular being an influencer as companies are looking to partner with, and work with influencers in their marketing. Fake followers, "Influencer Fraud" and false influencers are a phenomenon with many names and aspects. In short, this is about artificially increasing your followers on social media, and sometimes also engagement, in order to inflate your popularity, and appear more influential than these individuals really are. Many companies still have problems distinguishing between influential pe...

How much does influencer marketing cost? It is of the utmost importance that both brands and influencers know and understand the cost of social media. The cost of influencer marketing is predicated on the partnership between brands and influencers. This means how much the influencers charge to work with brands, and how much brands are willing to pay for the influencer partnerships, respectively. In fact, pricing and cost are one of the problems that most brands and influencers encounter when entering the influencer industry. Influencers can charge anything from a few thousand per post up to several million, and the great spread across influencer variation does not make things easier. During my years in the industry I have learned a few things when it comes to the factors that affe...

Do you aspire to become a social media influencer? Do you want to join the big league and become a major influencer and a go-to-leader in your industry? Chances are, there are several other influencers in your space that are dominating the industry and that you are looking up to. But how can you replicate their success and ultimately surpass them? In this article, we'll reverse-engineer the top influencers to understand how they have come to the place where they are now and see how you as a micro-influencer can replicate their success. These tips apply to anyone and any industry 1. Establish a theme and stick to it Being an influencer means being unique and going your own path. If you look at the top influencers, you'll be able to mention a few things that all define them ...

Want to learn How to Approach Influencers? Want to learn how to contact influencers? It is natural that you struggle with something that you have little or no prior experience in. You simply have not developed the skills and tactics for doing it effectively. One of the things that marketers who work with influencer marketing struggle with the most is approaching and connecting with social media influencers. At the same time, it is actually one of the most important parts of influencer marketing. Becuase without influencers, no campaign. And reaching out to influencers can actually be quite tricky. How do you write your message in an appealing way? What information should you include? What should you avoid? In this article, we will guide you through the process of how to approac...

Okay, so you've completed the first step of the influencer campaign: identifying relevant influencers for your campaign. Maybe you've found these influencers through regular manual search, or maybe you have used an influencer directory. A study found that marketers idetnify that the single biggest challenge of influencer marketing is finding relevant and suitable influencers for a campaign. But what about when you have found them? The next step is reaching out to them and ultimately agreeing on a partnership. But you will be surprised at how difficult this task can be.   You probably already know that influencer marketing is among the most powerful and effective ways to market your brand, so I won't be going on and on about its benefits. But remember that nothing worth hav...

Influencer marketing is not a walk in the park. There are several key components that have to be mixed into the recipe, together with a bunch of spices and herbs. Succeeding with influencer marketing can be difficult, but it is also extremely rewarding when you get it right. With a social media marketing strategy on hand, you are planning for success, while also making it easier to execute what needs to be d0ne when setting up your influencer marketing strategy. Now, in this article, we won't tell you how to write an influencer marketing strategy, however, we will provide you with 5 steps that are incredibly important, and that you definitely need to have in mind when creating your strategy. Being aware of the challenges and obstacles that you may face is the key to avoiding them,...