For those who aspire to do it, becoming a social media fitness influencer can be deeply gratifying. In the online spotlight, they drive new trends in health, fitness, diet, and exercise. Some gain thousands of followers, becoming fitness superstars and celebrities in their own right. What’s more, it can be a legitimate career, as many have shown, earning influencers a significant income from product endorsements and brand promotion. If this sounds like it’s for you, there are some steps you can take to become a successful social media fitness influencer. Let’s discuss four of them.
1. Build a Plan
You don’t need to reinvent the wheel. Are there success stories that you can relate to and recreate? Who inspires you, and what are they doing that can be a model for your plan? Know your target audience and where to find them. Use the SMART acronym in your plan for defining and achieving your goals: specific, measurable, achievable, realistic, and timely. Always follow through with your commitments to build credibility. Dedicate yourself to professional business ethics and practices. Carefully build and keep track of your successes as well as failures.
Know the Big Three Content Areas
Your content should do the following:
- Inspire: Build your content to encourage your demographic through energetic, inclusive, and sincere sessions. If you are passionate about fitness, you can be inspirational.
- Educate: Carefully plan the content you want to teach, keeping it relevant and on point.
- Entertain: Have fun, and don’t be afraid to get personal.
Improve Your Social Media Presence
To build your social media presence, you first need to do some research and determine which platforms will work best for your fitness style and content. Some platforms will work better for you than others based on your target audience. The top five social media platforms for fitness are YouTube, Pinterest, Instagram, Facebook, and Twitter. Study these platforms and how to efficiently interact with them.
You need to promote yourself to build your brand. Keep your quality high and your content relevant. Videos and photos should be clear and on point. If you are writing a blog or responding to posts, Grammarly is a free editing tool that can help your professional appearance. Engagement on social media should not feel robotic or overly scripted. Interact with followers on a personal yet professional level. A proper balance is friendly, always positive, fun, and results-driven. Track your followers and clients on each platform so you can adjust your marketing as needed and measure growth.
As you gain followers, begin to reach out to the brands that you can position well and seek sponsorship from them. When signing, know and prepare to meet your contractual obligations. Market yourself as a fitness influencer to sites that can help you grow.
Becoming a social media fitness influencer can be a rewarding career. If you are passionate about helping others achieve their goals, it may be the perfect job for you.