I’ve said it a million times already (432 times in written form to be precise), influencer marketing is an extremely effective marketing method. But only if you execute correctly. You can see influencer marketing almost like a tool for marketing, and just like a screwdriver, hammer, or any other tool, influencer marketing won’t be effective unless you know how to use it properly.
Humans are spending more time than ever on social media, and we are doing so at the cost of traditional media, which includes TV, radio, and newspapers. The attention of billions of people is moving from traditional media to social media, and at the same time, we are now spending more time than ever on social media. For marketers, this is almost like a revolution.
Those businesses that continue to pour their marketing dollars in traditional banner ads and commercials on the traditional media will see the ROI decrease, and the effectiveness of their marketing get worse and worse. As a result, you as a marketer need to reflect on the marketing strategy you have and ask yourself whether it is up to date with the current state of where the attention of humans are. And in the 21st century, social media needs to be a part of any businesses’ marketing strategies – no matter what.
And part of that is taking advantage of the huge results that influencer marketing has proven to be able to generate. To convince you of the immense power of influencer marketing, I’ll share this infographic on Why You Need to Invest in Influencer Marketing. Since statistics are so effective, I can promise you that there will be a lot of them.
- Businesses make $6.50 for every dollar invested in influencer marketing.
- 60% of teens are more likely to believe and buy from YouTube stars than movie stars.
- 51% of marketers believe they get better customers from influencer marketing as the relationship began with trust in the influencer.
Why you Need to Invest in Influencer Marketing (Infographic)