Why Your Brand Needs to Consider Instagram Influencer Marketing [Infographic]
Instagram is one of the fastest growing social platforms available today. Marketers everywhere are working hard to harness the power of all its features, including Instagram Stories. With 800 million monthly active users, your audience is likely there. Instagram has high engagement rates. 17% of U.S. users check the network multiple times a day. While it’s important to get your brand’s Instagram profile off the ground, include influencers in your marketing strategy.
Gone are the Days Where You Need a Celebrity Endorsement
Before the internet, many companies used celebrity endorsements to win consumer trust. Some major brands, such as Weight Watchers and Nutrisystem, still rely on these endorsements to market their products. But, you don’t need them to succeed in your marketing campaigns today. Microinfluencers have worked hard to build their presence. They’ve already cultivated the audience you’re trying to reach. You save time and money and still get your message across.
Getting Started with Influencer Marketing on Instagram
You can find and vet influencers on your own, cut out the middleman, and work directly with the influencer. This approach is a bit risky for both parties. Working with an influencer marketing company can help. The company finds influencers for you, based on the details of your campaign. They reach out to the influencers in their network who would be a good fit for your project. The company manages all aspects of the campaign and sends you results.
Working a Campaign with a Microinfluencer
Microinfluencers are those with less than 5,000 followers. They have much higher engagement rates than celebrities with massive followings. What good does it do to share your message with a half a million followers if only 2% are interacting? You’re much better off working with an influencer that has a smaller audience with higher engagement rates. More people will see and respond to your message.