Online Marketing

How Email Marketing Fits Into Perfect Omni-Channel Marketing Email marketing doesn't just fit into omni-channel marketing, it is the cornerstone of omni-channel marketing; it may even be the linchpin. It is the one option besides a website where you can keep drawing on your consumer's attention, where you can keep touching base with them, and where you can offer a central place for them to reacquaint themselves with you. Video Publications Websites and social media platforms that host videos are making great use of email marketing, and it is as simple as offering information on the newest video posts by users. A mix of custom-picked videos, built using the user's tastes, is often all that is needed to stimulate interest from people who have already subscribed. Keep these as sho...

10 Tips for Writing a Perfect Follow-up Email Your leads used to remove a tremendous number of regularly received emails from their inboxes to trash. Unfortunately, if your message can’t shake your clients’ heart-strings, they will delete it too. Thus, marketers developed follow-up emails allowing you to reverse a prospect to a potential client or even qualified buyer. More than 2000 salespeople participated in the NetHunt survey. According to the results, it has turned out that the level of email conversion, openings, and clicks makes up only above 5 percent in the majority of marketing campaigns. So, NetHunt specialists relying on statistics have worked out ten useful tips for writing an astonishing follow-up email to client or any other letter. The above tips and tricks will

Why Having a Quality web development is crucial for your business and How to Get it It’s no secret that having a quality website is absolutely crucial in today’s digital landscape. Your customers are actively browsing and searching for information about you and your competitors, and this is why you need to think about your website as your storefront. Your website is your online storefront that welcomes people to your business, and may very well be their first interaction with you. It doesn’t take a lot to understand that your website must be crafted to perfection, and welcome each visitor with open arms. Find the right expertise There are many reasons why a lot of companies have poorly designed and optimized websites. Two reasons are the lack of knowledge about websites - which

We do agree the travel and tourism industry has been saturated with zillion agencies, small, medium or big, all desperately attempting to sell their services to the customers. We also agree that surviving such a rat race is not like feasting on a slice of cake. Yet, modern digital technology and social media have opened myriad possibilities for startups to ride the tide of success breezily. The world has become one big oyster. Travel agency software services have eliminated human errors and simplified backend tasks greatly. Still, some agencies fail to attract enough buyers and gradually withers away with time. The question here is why? If your online travel agency is one of the unfortunate ones, then maybe, somewhere your efforts did not pay off. Or, maybe, your prospective customer...

While an increasing number of consumers are making their purchases online and using the internet to make informed buying decisions, brands are also increasingly devising ways to engage with them. The internet users are now in billions and this means plenty of opportunities to connect with your targeted audience online and drive them to your website for business growth. With the right website software tools, you can ensure that your ROI is as per your targets and the business is going up. Some of the website software tools on the market are free and some are paid. Each one has its own uses and benefits. Let’s find out the best and easy-to-use 12 website software tools you need to know to boost the traffic. 1. Ahrefs Ahrefs is probably one of the best SEO tools available online. I

The rapid development of technology creates a solid ground for innovations and regularly changes the way we do things. It eventually changes our lifestyles and preferences, creating newer trends in every aspect of life ever so often. Mobile marketing is not an exception. Marketers must follow the trends in their expertise in order not to waste their efforts and reach the highest efficiency. For now, mobile marketing—developing along with mobile devices—moves towards AI, AR, voice search optimization, and so on. So far these are coming to the stage and being integrated into mobile marketing gradually. They still need some time to be applied to their highest potential. Therefore, they are not included in the trends of 2020. Today mobile marketers rely on channels that have proved to

Do you agree that Video Marketing dominates today? If No, then certainly these below-mentioned stats will make you do so, have a look: 87% of the marketers who have a strong presence online use video marketing as one of their most robust marketing strategies to exceed(it was 63% in 2017 and 81% in 2018). Videos have a significant influence on decision-makers, where 90% of the customers believe in the same. People(more than 60%) are more likely to buy online products by watching a video rather than any promotional content. 500 million people watch Facebook videos every day where on Snapchat, the count is 10 billion. 'One minute of video content equals 1.8 million words', estimation done by James McQuivey (a professionalist and a digital marketing expert). With these e...

Content marketing has to do with the creation and sharing of material that will be available to an online audience. This typically includes social media posts, blogs, and videos. Generally, they are intended to create interest in certain products or services. content marketing can go a long way when used effectively, in expanding the horizons of your business. You can choose pretty much any approach you like, as long as it is educational, informative, and, most of all, valuable to the target audience. A lot of businesses/companies already use content marketing to increase their reach and connect with their audience. There is a misconception that it is no longer relevant in 2019, but statistics prove otherwise. Although there is a lot of content published online every day, the best way t

Every business owner needs a personal brand to establish what they stand for. Your personal brand should be unique because this is your chance to ensure your business stands out from the crowd. Effective personal branding is one that accords your visibility, both online and offline. Even though we live in a digitalized world, there are countless people who still appreciate the brick and mortar shopping experience.  The internet provides each business owner with unlimited resources they can use to achieve an effective personal brand. Are you an expert writer who wants to earn money on the side? Freelance writing jobs online gives you the opportunity to put your skills to use.  Use these tools and resources to leave a lasting impression on your audience. Failure to put enough effor

Do you send newsletters and other marketing emails? Then you must care about the quality of your email list – otherwise, all those emails may be ending up in people’s spam folder. But how do you make sure you’re communicating with genuine subscribers? This is where email list verification plays a huge role. Let’s look at the three easy steps you have to follow in order to clean your email list and achieve the best possible results with your email marketing.  Assess your bounce rate and other engagement metrics Start by taking a look at your reports. They’re easy to find in your email marketing platform and they offer crucial feedback on your performance. Here are some key questions to ask: what is your bounce rate? If it’s anything above 2%, you know your email list needs some c

A lot of online marketing specialists are looking for innovative ways to boost the efficiency of their ad campaigns. For instance, companies that have limited budgets make the most out of their PPC activities to ensure that they are not merely flushing money and resources down the drain. So, although targeting a broad audience might feel a bit tempting, the reality is that your ads do not have to reach everyone in all corners of the world.  All you need to have is a well-planned PPC strategy that will allow you to put your message out the right kind of people. What is Geo-Targeting? Local targeting, also known as geo-targeting, is a paid advertising strategy tailored to target an audience in a particular area. This strategy plays a crucial role when creating highly targeted, hig

Writing a good essay has never been an easy task. It requires an individual to know all the essential requirements for the essay in order for them to come up with the best style of writing them. There are plenty of essay formats that can be used to write a quality essay. It is the obligation of every writer to identify the best format before commencing on the writing process. Below are some of the useful tips that can help gain better essay writing skills. Reading other people's essays  Writing an essay requires the writer to have knowledge on how to write better essays that are perfect and eye-catching. They can learn this by reading other people's essays and books. For instance, students can take from EssayZoo prewritten essays and use them as a reference for writing the best es

Content marketing has become one of the most powerful digital marketing strategies for various companies of all sizes and industries. However, when it comes to developing your content marketing strategy, it may seem like a daunting task to decide which types of content marketing to use to promote your business. When mentioning the word phrase "content marketing" most will think about the texts, some about the pictures, some will remember the videos they've recently watched on YouTube. Have you known that one can not only read and watch content but also listen to it and create it? 1. Text content If you want to promote your site, make it interesting with the help of different types of content marketing. Expert writers from EduQuickie advise the following types of text content you should c...

Not sure about where should you begin with staying ahead of your online competition across digital platforms? Here are a few quick ways to kickstart your digital marketing journey!  Your local business should not suffer owing to the wrong digital marketing strategies. Take advantage of the marvelous opportunities the digital marketing world has to throw your way, unlike traditional marketing techniques.   Get handy with tools    Research about your competitors before you begin with anything else. Incorporate innumerable tools and elements that can help you gain insight into their data, their policies, their strategies, and their social media popularity. Once you get the insight, work out your personal business strategies keeping in mind theirs. You will be able to draft out im

Google Ads is an online advertising platform that allows businesses and marketers to set up and run adverts on Google's search engine results pages (SERPS). These adverts look completely identical to organic search results, with the only difference being that they appear with "Ad" next to them in green. Google Ads originally appeared at just the top of Google when a user made a search query, but now also appear at the bottom too. Read this short, but insight guide to getting started with advertising on Google.  How Google Advertising Works Google Ads are part of Google's overall pay-per-click advertising platform where business and marketers manage their ads via a self-service channel. The ads that are created and then displayed in the search engine results pages are based on a number of

Although gambling is banned in several countries it is still very much alive in others. Online casinos are becoming a very popular trend and because of this, online casinos are flourishing. Because there are so many online casinos, it means that there is a great need to market and promote them in order to succeed. Online casinos that do not consider the changing demographics of customers will remain static, while those that move with the times will do well. Online casinos need to consider the generation of customers which is becoming younger. These casinos will adapt their sites to attract this new generation of players. Often the sites will offer special attractions and bonuses. Let’s look at some strategies that online casinos can use to market their sites. Content marketing H

Humans are highly visual creatures. In fact, according to a study, visual aids are 43 times more persuasive than their non-aided counterparts.  That's why we can say with certainty that most visuals affect split-surface decisions that customers make without even realizing it.  As a marketer, one must know how visual hierarchy can influence a user's various impulsive reactions at different stages of the customer funnel. Visual Hierarchy Defined What is a visual hierarchy? In terms of web design, it's how your web page is laid out to communicate the importance of your content as well as its order. Like the positioning, shape, color, contrast, size, and arrangement to come up with a sense of depth.  Visual hierarchy is the key element of product and web design, and the conc

You create a new project or decided to redesign the old site and start looking for web-studios that would help you in this. How to find a good designer who will do all the work qualitatively and will please you with the result? Or how to understand that the web platform no longer functions properly and pulls your business to the bottom? Interface development is better entrusted to professionals. On the sites of the companies, you will find a portfolio of works of designers, among which you will be able to choose the appropriate one. But how do you define good design? Signs of bad web-design.  The interface of the site - not just its beautiful design. This is a direct lever to manage sales, company image and attendance of the resource. Poor quality design will have a negative impac