Do you want to use twitter to help you create killer sales funnels? Here’s how to use twitter sales funnel marketing hacks that turn prospects into leads.
About 500 million tweets are sent every single day. Whether you want to update your followers about your industry or business, Twitter is a great place to connect with your audience. If you’re not using Twitter to create killer sales funnels, however, you’re missing out.
Twitter can help you find your target audience and attract new leads to your sales funnel. Then, you can convert those leads into conversions to boost your business.
With these seven Twitter marketing hacks, you can use Twitter to grow your business, one tweet at a time.
Ready to fly toward new business opportunities? Keep reading to get started!
1. Optimize Your Profile
The first step to a strong Twitter marketing strategy is to optimize your Twitter presence. If people don’t know who you are and what you do, they don’t have a reason to choose your business from the rest.
Start by improving your profile.
If you have a corporate account for your company, make sure the profile picture displays your company’s logo. The image should look clear and distinguishable.
Let your brand speak up! Use imagery, colors, and fonts that are unique to your brand. Your brand imagery should connect throughout each of your social media platforms.
That way, people will recognize you from one platform to the next. Improving your brand recognition can help you attract more people to your sales funnel.
Next, update your header photo. Make sure the image is visually striking. This image takes up a lot of space on the page, giving you a chance to engage your audience.
Are you selling a complicated product? If so, use your logo and headline to your advantage.
Focus on your value proposition. Communicating your unique value will set you apart from your competitors.
Next, the bio. Use those 160 characters to your advantage. Target your audience by showing them you understand the problem their facing.
Then, show them your product or service has the solution they need. How do you approach the problem in a unique, easy way? Putting these elements together will ensure your profile is optimized and ready to make an impact.
2. Create a Landing Page
You don’t have to drive traffic from a tweet to your website. Instead, you can make these Twitter marketing hacks more effective by creating a dedicated landing page.
Make sure the landing page is designed with your Twitter followers in mind.
Connect the page to the content on your profile. A more cohesive experience will help you lead users down the sales funnel. Otherwise, you might risk confusing them, which could cause you to lose leads.
You can add a brief overview of your product or service on the landing page.
Consider adding a compelling, eye-catching video, too. Videos are a great way to capture a person’s attention and keep them engaged. You can learn how to download Twitter videos to your Mac here.
Don’t forget to include a lead capture opportunity. For example, you might want to include a sign-up form on the page. Make sure your form is clean and easy-to-use.
A complicated form could scare people off.
Use a strong, action-oriented call to action. Give people a direct offer and let them know what they’re gaining. These Twitter marketing strategies can help you gather leads that you can convert in the future.
3. Write Lead Generation Tweets
Let your tweets speak for your brand and attract more leads.
First, make sure your tweets are tailored to the platform. Each tweet should have a singular focus matched with only one call-to-action. Keep the language concise.
Focus on the benefit you’re offering people. Then, pair your text with an image that features an eye-catching call-to-action button.
4. Keep the Copy Compelling
You can also improve your tweets and Twitter marketing strategy by adding strong, compelling language. Your tweets should feel exciting. Otherwise, why should people convert?
The better you know your target audience, the more likely you’ll recognize what gets them excited.
Develop a strong social media tone and voice that resonates with your audience, too. In order to determine who you’re speaking to, ask yourself:
- What age group does my audience fall in?
- Do we have a casual or professional audience?
- What problems are they facing and how can my product/service help?
Once you start writing new tweets, test your copy using tools to see how they’re doing!
5. Search for Content Ideas
Like your tweets, your content should resonate with your target audience and fulfill a need they’re experiencing. However, these needs change all the time. In order to compel to their current interests, find out what your audience is talking about.
Use Twitter search to research topics that are relevant to your business. Then, see which tweets are getting the most engagement.
What do you notice about these tweets? What helps them stand out?
These tweets can help you get new ideas for your content. Don’t forget to take your own personal spin on it.
6. Pin It
Do you have a strong tweet you’re really proud of? You can pin this tweet to the top of your profile to drive more responses.
Try to use a tweet that compels people to complete a specific action. For example, you might feature a tweet that encourages people to sign up for a free trial. Promoting free trials are a great way to increase leads.
7. Use Direct Messages
85% of small and midsize businesses use Twitter to provide customer support. Once people start responding to your tweets, respond back! Your quick response can show followers you’re there to help.
Move the conversation over to direct messages. That way, you’re no longer limited by a character count. Sending a direct message right away will help you guide people along the customer journey.
Then, you can send people to a landing page, start a sales conversation by asking a question, and encourage them to convert!
Stop Flying By New Leads: 7 Effective Twitter Sales Funnel Marketing Hacks
Stop letting new leads by right by! Instead, use these seven Twitter sales funnel marketing hacks! With these tips, you can attract more leads and stay social at the same time.
Eager to boost your business? Check out the Social Media section of the blog today!