
Marketing Through The Video Games Market Will Be The Next Big Thing
Marketing Through The Video Games Market Will Be The Next Big Thing Social media has always been the king of modern digital marketing, but the mediums through which this is achieved are constantly shifting. Most recently, streaming has come to the fore as a premier marketing tool; in October, the biggest marketers of all – presidential campaigns – found their way online in the form of Bernie Sanders and Donald Trump. While streaming has been home to gamers and their related markets for years, the move to advertise through Twitch from a diverse range of sources indicates a shift in trends that will help marketers to see where they can make inroads with the online consumer market.
Deep transformation potential
Gaming has, in the past, been perceived as a closed club. 'Geek' culture ...




















