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Online Marketing

The Complete and Only Guide to Video Marketing You’ll Ever Need

The Complete and Only Guide to Video Marketing You’ll Ever Need

Online Marketing
Want to become a video marketing expert? In an earlier post of mine, I spoke about the famous quote "a picture says more than a thousand words". I then threw out there the idea that if a picture says more than a thousand words, what does a video that is filmed in 30 or 60 fps say? In theory, it’d say quite a lot, right? This would mean that video is tremendously powerful, and it seems like my theory isn’t far from the truth, because the statistics about video marketing speaks quite clearly. An equation could look like this: 1 picture = 1,000 words Video shoots at 30 frames per second 1 second of video = 30,000 words 30,000 words x 60 seconds = 1.8 million. And all of that makes sense, with the fact that humans are visual creatures, in mind. Just look ...
Top 19 Online Marketing Benefits You Shouldn’t Ignore

Top 19 Online Marketing Benefits You Shouldn’t Ignore

Online Marketing
Curious about the online marketing benefits? The number of internet users has skyrocketed since it first came around. In 2017, it was estimated that 3.58 billion people were using the internet. This means that people are moving from the more traditional ways of consuming content and accessing information such as the likes of newspaper and television, and, instead, spend an increased amount of time on the internet. For marketers, one might say that the internet has completely turned upside down on the marketing industry. When the internet was just a baby, many people laughed at the internet, calling it a fad, and the fact that you would use internet marketing was unthinkable. Until you realize that marketers only trade on one thing: attention. Everything you do in marke...
16 Killer Ways to Improve Your Email Marketing Performance

16 Killer Ways to Improve Your Email Marketing Performance

Online Marketing
Want to improve your email marketing performance? How many times have we heard that something within the marketing space is dead? Print ad is dead, television ads are dead, radio ads are dead… and so on. Email marketing is one of those marketing tactics that we’ve heard is dead for many years now, yet despite this, email marketing is part of almost all brands’ marketing strategies. Why is that? Well, the plain and simple reason is that email marketing isn’t in fact dead. If email marketing wouldn’t work, brands wouldn’t be using it. So what’s the reason that we time and time over hear that email marketing is dead? Most of all, the people who are saying that are the people who have been using email marketing for years, and these individuals romanticise how it used to be...
How Automotive Industry Can Benefit from Digital Marketing

How Automotive Industry Can Benefit from Digital Marketing

Online Marketing
Buying a car is a serious thing to do, and that is perhaps why the automotive industry has been a little slower than most others to pick up the digital trends. When you buy something this expensive, most people probably thought, it is better to see things with your own eyes and resolve possible issues personally. However, the situation changes. More and more people prefer to find out online if this or that car is affordable, suitable for their purposes and possesses the necessary functionality. Fewer and fewer people believe it to be required to go around car dealerships and discuss things in person – their customer's journey is gradually moving into the digital sphere. For businesses, this means that they have to pay greater attention to their online marketing, probably for the fir...
77 Breathtaking Facts About Cyber Crimes (Infographic)

77 Breathtaking Facts About Cyber Crimes (Infographic)

Online Marketing
Are you protected and safe from cyber crimes? Cybercrime is taking this modern, digitally connected world by storm. Unfortunately for us, cybercriminals have caught on to the fact that we as a race have an ever increasing reliance and demand for the internet, smart devices, our computers and online shopping. Because of our reliance and widespread use of all things tech, the internet is a treasure trove for cybercriminals who want to get their dirty hands on our data, which is the internet's most valuable commodity. Cybercriminals target individuals, groups and large organizations in a calculated bid to steal this data and auction it off to the highest bidder or use it for their own personal gain. With data, cybercriminals can steal your identity, take over your financial accounts ...
Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Think Email Marketing is Dead? 7 Statistics That Prove It’s Not

Online Marketing
Email marketing isn't dead. But if you check the internet, it may sure seem like it. "Email marketing is dead", "Why email marketing is dead", "why email marketing (finally) is dead" are just some of many headlines that have popped up in the course of the last couple years. But is email marketing actually dead? Experts part of the marketing industry still believe that marketing via email is still the most effective and convincing method to maximize the potential of reaching the most number of customers. As per Gigaom Research, the marketers continuously ranked email marketing as one of the most effective methods for conversion, retention, acquisition, and awareness. This medium is powerful enough to convey messages to the target market, hence building awareness and higher ch...
How to Leverage the Power of User-Generated Content in Marketing

How to Leverage the Power of User-Generated Content in Marketing

Online Marketing
Curious about user-generated content? As a marketer, you are constantly looking for new ways to promote your brand and skyrocket results. But not only do you want to get your brand in front of more eyeballs, but you also want to market your brand in ways that build trust and allows you to resonate with your audience. Simply creating a banner and saying ”buy our stuff, we’re on a banner” just doesn’t work, and the trust and attention on traditional marketing sources like TV and radio are at an all-time low. With more and more people turning to social media, your brand has a tremendous opportunity to not only get in front of, and impact more people, but also get in front of your audience in the right context, with the right message, and reach the people who truly matter for your ...
The Ultimate Guide to Creating Visually Appealing Content For Marketing

The Ultimate Guide to Creating Visually Appealing Content For Marketing

Online Marketing
All You Need To Know To Create Visually Appealing Content For Marketing You’ve probably heard the quote content is king a million times by now. But that’s because it’s true. There’s a reason why brands and marketers are devoting more money than ever into content marketing. But which type of content should you focus on? Studies say visual content. And it’s not so strange, really! The human brain resonates a lot better with visual content than it does with text. Think about it: Would you rather read a 2000 word blog post than watch a 10-minute video that teaches you about the same subject? Most would say video. And studies prove that you’ll also be able to learn more by watching the video. And yes, I know, it’s a bit counter-intuitive that I am rambling on...
Why Direct Mail Marketing is Far From Dead – Infographic

Why Direct Mail Marketing is Far From Dead – Infographic

Online Marketing
Direct Mail marketing is far from dead. In fact, it can still form an important part of any marketing strategy. Digital marketing is, of course, a powerful tool but this infographic from Colourfast looks at how direct mail marketing is still very effective. Some of the stats point strongly to this with 41% of Americans looking forward to checking what is in the mailbox each day. Think of it this way, even if we see a flyer in our mailbox, we often give it a cursory glance out of habit more than anything else. On the other hand, if we get unsolicited offers in our email inbox we generally ignore and delete these messages. Amazingly 40% of consumers are willing to give new businesses a chance after they receive direct mail from them. Interestingly, there is far less competition in y...
7 Digital Marketing Types you Need to Use today

7 Digital Marketing Types you Need to Use today

Online Marketing
7 Digital Marketing Types you Need to Use today By definition, marketing is ”the action of promoting and selling products or services, including market research and advertising”. Today it is an advanced blend of strategy & technology while it had its humble beginnings of simply trying to sell goods & services. Researchers believe that marketing is as old as civilization itself. The art of persuasive communication is said to have its origin in ancient China & India which is where the idea of marketing started to develop. It has had many evolutions as time went by & has accelerated at a rapid pace adapting with technology. Print marketing had its beginning in 1450 when Gutenberg invented the movable type printing machines which made mass printing possible & it took...
11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing Email Writing marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers. You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place. Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
13 Top Ways To Drive Traffic To Website

13 Top Ways To Drive Traffic To Website

Online Marketing, Tips & tricks
13 Top Ways To Drive Traffic To Website (adsbygoogle = window.adsbygoogle || []).push({}); Building a website is an art and driving traffic likewise. There are tons of different ways in which you can increase your website traffic with. Some are a bit tricky to master, some cost money, some demand hard work, some only take a few seconds. In this article, I thought I'd share with you a list of 13 ways to increase your website traffic. It's a mix of paid methods, common methods, less common methods. What they all have in common, however, is that they drive traffic to your website. 13 Top Ways To Drive Traffic To Website 1. Content is king when it comes to increasing traffic to your website. Therefore, you should publish new content often while providing value with the con...
Top 5 Ways To Market Your Business Using Social Media

Top 5 Ways To Market Your Business Using Social Media

Online Marketing, Social Media Marketing
Top 5 Ways To Market Your Business Using Social Media (adsbygoogle = window.adsbygoogle || []).push({}); The most important aspect of social media marketing is understanding your audience dynamics. Generating a sense of need for the product is one of the most effective ways to market your product/ service on social media.y sourcing fresh and relevant content you can attract your target audience. By sourcing fresh and relevant content you can attract your target audience. It is also important to keep in mind that the average social media user doesn’t devote more than a few seconds to a post - which is why call to actions are necessary, as well as appealing and eye-catching content. In this article, we'll be providing you with the Top 5 Ways To Market Your Business Using ...
Free Ways to Increase Traffic To Your Website

Free Ways to Increase Traffic To Your Website

Online Marketing, SEO
Free Ways to Increase Traffic To Your Website (adsbygoogle = window.adsbygoogle || []).push({}); Before I go more into detail about some of the free ways to increase traffic to your website I thought I'd share a disclaimer first: There's no such thing as really FREE. Everything cost something. Yes, this is free when it comes to cash but you have to invest something and in this case, it is time and time is money. Invest your Time and get money as an outcome.   1. Participate in Forums You should participate and be active in online forums but not just any forums. Relevant forums to your niche where people are spending their time. Give answers to their problems or give them some tips. The most important part is that you actually engage with people in your niche.  You...
5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing
5 Highly Effective Paid Ways of Increasing Website Traffic "How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic. How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click t...
Can Video Marketing Gain you More Customers?

Can Video Marketing Gain you More Customers?

Business, Online Marketing, Social Media Marketing
Can Video Marketing Gain you More Customers? (adsbygoogle = window.adsbygoogle || []).push({}); Video marketing is a subject that is becoming increasingly popular in the marketing world, but can you actually gain more customers with the help of it? In this article, I'll be breaking down the truth for you. Can Video Marketing Gain you More Customers? The quick answer which is one we don't satisfy is "That really depends". Here's an overlook on how the ROI of video marketing is changing, from MarketingLand. According to a study made by VidYard, 82% of B2B marketers reported success with video marketing initiatives, 63% of B2B marketers are saying video spending is on the rise & a video on a landing page can increase conversion by 80%! So by the stats of ...