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Online Marketing

How To Increase The Open Rate In Email Marketing?

How To Increase The Open Rate In Email Marketing?

How-To, Online Marketing
How To Increase The Open Rate In Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email is an art rather than a science, therefore it is important to view your email from the point of view of the receiver. So.. How To Increase The Open Rate In Email Marketing? You may ask. To begin with, clean your list of everyone who doesn't open your emails on a regular basis (depends on your business / how often you email) If they aren't opening they probably: Don't care about what you're saying Don't value what you're saying Are incredibly unlikely to buy from you Costing you money There´s no point in having a big list of people who don't care about you or your business. Increase your open rate An email should be treated in much the same wa...
Unique Ways To Build Brand Awareness

Unique Ways To Build Brand Awareness

Business, Online Marketing, Social Media Marketing
Unique Ways To Build Brand Awareness (adsbygoogle = window.adsbygoogle || []).push({}); Awareness should be regarded as the first step on the path to conversion. It, alone, rarely does much, yet without it nothing else is possible. To build awareness, regardless of which tool you use, you have to accomplish two things: 1. Relevance. The human capacity to ignore what doesn't matter is stupendous. The human capacity to notice what does, regardless of distractions, is truly impressive. Decades of advertising research have proven again and again that an ounce of personal relevance is worth a ton of GRPs. 2. Passive exposure. This is something even Google has come around to accepting, and they now advise marketers to model communications plans accordingly. The process of conve...
How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing
How Do I Generate Leads Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is a great way to generate leads but how do you do it? In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the ...
How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing
How To Sell Products Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products. How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing: Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and...
How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing
How Often Should I Send Marketing Emails? (adsbygoogle = window.adsbygoogle || []).push({}); The answer varies but we´ll try to break it down for you in this article. Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return. Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup...
Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing
Tips for Successful Email Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads. However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone? Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell. This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr...
Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing
Does Email Marketing Work? (adsbygoogle = window.adsbygoogle || []).push({}); Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however: Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people...
How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing
(adsbygoogle = window.adsbygoogle || []).push({}); How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...
How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing
How Do I Increase Traffic to My Site? (adsbygoogle = window.adsbygoogle || []).push({}); How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic. In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus. So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe...
How To Increase Website Traffic With $0 Budget?

How To Increase Website Traffic With $0 Budget?

Blog, Business, How-To, Online Marketing, Social Media Marketing
(adsbygoogle = window.adsbygoogle || []).push({}); How To Increase Website Traffic With $0 Budget? With zero marketing budget you need "extraordinary content strategy" which should operate at different numbers/different platforms of user base as you grow. Okay, so How To Increase Website Traffic With $0 Budget? In this article, we´ll be showing you some of the ways to increase website traffic for free. Either get a person with great content strategy onboard, excite him/her with your vision, your obsession to succeed and give him/her equity. Alternatively identify a person/team who wants to work on exciting ideas, sell you idea, gauge their level of passion for your idea, ask them to work with you on deferred payments terms till you get revenue or funding. If you be...
How To Brand Your Business On A Budget

How To Brand Your Business On A Budget

Business, How-To, Online Marketing, Social Media Marketing
How To Brand Your Business On A Budget (adsbygoogle = window.adsbygoogle || []).push({}); Before we begin, think about what you want people to associate your business with.Once you know that, it will be much more easy to know what you are going to work towards. How To Brand Your Business On A Budget? Get started reading and you´ll find out. Once you know that, it will be much more easy to know what you are going to work towards.How To Brand Your Business On A Budget? Get started reading and you´ll find out. How To Brand Your Business On A Budget? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand i...
Ways To Build A Brand For Your Small Business

Ways To Build A Brand For Your Small Business

Business, How-To, Influencer Marketing, Online Marketing, Social Media Marketing
Ways To Build A Brand For Your Small Business (adsbygoogle = window.adsbygoogle || []).push({}); Before we begin, think about what you want people to associate your business with. Once you know that, it will be much more easy to know what you are going to work towards. So what are the Ways To Build A Brand For Your Small Business? Get started reading and you´ll find out. 1. Create a unique logo Having a good logo can make a huge impact. If your logo is unique, then there is a bigger chance of people remembering it and associating it with your brand if they see it. There are several ways to create a logo which looks professional. If you don´t have the experience or knowledge how to do it, then there are loads of logo creator that you can hire.Otherwise, there are a lot ...
How To Get Newsletter Subscribers

How To Get Newsletter Subscribers

Business, How-To, Online Marketing
How to get newsletter subscribers Sending out newsletters is something almost all companies do. It is a great way to inform old and new potential customers about new deals or products. Newsletters are documented to help increase sales and that's why it is good to have many people signed up for it, because ultimately the more you reach , the bigger impact you can make. And.. the more people who get your newsletter, the more you will sell. Here are some email marketing statistics so you can understand the power it has: Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian 2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat ...