Online Marketing

Live chat features are becoming increasingly common on websites. However, they have also been joined by chatbots - widgets that replicate the features of live chat but using bots and algorithms instead. Live chat is the superior approach from the perspective of lead generation - provided you approach it the right way. Here are four ways of using live chat that are guaranteed to generate leads for your business. Interact and Engage The benefit of live chat is that it enables you to communicate with users in real-time. If you want this to be an effective lead generation tool, you need to use it correctly. When you communicate with your users, make sure to be engaging and keep things interactive. Don’t just provide users with stock responses, give them links to the pages they need an...

Let's face it; getting successful with digital marketing isn't an easy pie. The competition is incessantly growing along with the invention of new techniques. You need to find out the best way to stand out from the crowd. On a small note, there are thousands of WordPress plugins available in the market, and the number is getting bigger. That's why we did the job for you: garnering the best free marketing plugins in one place. Do you want to know how to accomplish a lot of things within a shorter period? I'm glad you've asked. Thanks to the modern WordPress marketing plugins that made the whole task easier and simpler. From SEO to writing, social media to image compression, WordPress plugins will save your neck at almost any problem arises in online marketing.  Making your site more u...

Video marketing is the form of interactive video presentations, content where difficult concepts are explained in easier terms, and other video formats provide new, interesting ways for companies to get more from their marketing plans Here are six reasons why video marketing and presenting content well matters more than ever.  1.Quality Video Presentation Separates Pros from Amateurs In an age when many people are producing video content on their iPhones or Android devices and uploading it straight to YouTube with minimal editing, there’s still a profound difference between Pro and Amateur content online.  For any brand to stand out, not only must they offer professional-quality video with consideration to video angles, audio and visual editing, and lighting, but it needs to be...

Copywriting is not exactly the work of literature at its best, but it still demands the same level of creativity and effort. As a matter of fact, sometimes it’s more difficult to create premium brand content in a few simple lines than to write an entire novel. No matter how prolific or skilled you might be, you are going to face creative droughts sooner or later. In such circumstances, the only way out is to identify new sources of inspiration and do your best to freshen up as soon as possible.  This is a challenging process, but we want to help you get over it. If you are interested to learn how it works, keep reading to see five ways to find inspiration for writing product advertisements. How to Write Amazing Ads Before you see the sources of inspiration, you need to understa...

Online [digital] marketing is essential for all businesses irrespective of their extents. Online selling has confirmed to be an essential means for businesses. If your business needs to implement or advance the current digital selling tactics, you ought to ensure that the method is productive irrespective of who is doing the process. Whether it’s your in-house team or an outsourcing agency. You should ensure that you hire the best online marketing agency for your website. Choosing the right digital marketing agency or SEO Company in Singapore can be quite challenging, that’s because there are several agencies on the market that promise what they can’t deliver. So to help you get the right agency, here are some factors that you should consider when hiring an online marketing agency. ...

Digital Marketing is an inevitable part of your business. It gives you greater exposure and lets you turn your small business into a recognizable and authoritative brand. Your site, blog, social networks, email newsletters, mentions on popular industry blogs, and customer reviews on business review sites indicate your credibility and build trust with your target audience. Now, the question is- who are the gals handling your online performance? Many businesses dream of keeping their marketing efforts in the house. Such teams are solely dedicated to you and their only goal is to keep your online reputation consistently good. However, you cannot hire one or two people to manage your entire digital marketing strategy and expect them to achieve stellar results. Digital marketing is complex...

The marketing landscape has become completely revolutionized with the birth of the internet. The way humans can communicate on has completely changed, and this also creates new preconditions for communicating with your customers and target audience as a company. Unless you’ve been living under a rock for the last decades, you know that the internet has greatly revolutionized the way most companies communicate and market themselves. The traditional communication mediums such as television, radio, and print still exist and are still used by companies, but the fact is that more and more companies are abandoning the traditional mediums in favor for digital alternatives, known as digital marketing. And it’s not that traditional marketing doesn’t work, it’s just that it is ineffectiv...

Do you track data? It's safe to say that with the birth of the internet, the marketing landscape has been completely revolutionized. As a matter of fact, the way we humans communicate with each other has been impacted greatly. And therefore, the way brands communicate with their customers has also had to change as well. Today, if your business is nowhere to be found on the internet, you are irrelevant to the world. Furthermore, if you are not actively making online marketing a part of your marketing strategy, you are missing out on tremendous opportunities of reaching your target audience and increasing awareness about your business. Which, as you know, ultimately drives more business. The internet has laid the foundation for an array of different marketing methods and tactics. He...

The “problem” of customer experience and satisfaction is a multifaceted one, and there is no single solution that will allow you to appeal to the modern customer and build unparalleled loyalty. You need to approach CX from all aspects of modern business, and modern brand-consumer interaction in the online and offline world. This will help identify the key elements that drive CX and create a network of actions and features that will allow you to improve customer experience over time. One of these features is your website, and more specifically, its loading speed. No matter if you’re running a multi-location business such as a franchise or if you’re operating from a single location, your online presentation needs to load quickly in order to retain the visitor’s interest, reduce your bounc...

Global travel and culture is big business – but not every firm in this financial ecosystem has billion pound budgets.  In fact, every Virgin, BA and Sandals is supported, complemented and challenged by thousands of smaller businesses which play vital roles in offering modern travellers and cultural tourists the types of deep and diverse experiences they demand.  If you’re carving a foothold in the latter category, you might not have a massive budget to let as many potential costumers as possible know how outstanding your offering is, so you’ll need to think of novel methods to spread the word while getting maximum bang for your buck. With that in mind, here are five clever ways to market your travel and culture brand. Niche activities Sometimes developing a niche is a great ...

If you want to make sure that people read your business emails you need to make sure that the readability of the typography is optimised. In simple terms, this means that you have to choose the right fonts and colours for your emails. You also need to think about the best font colour for business emails. Making the wrong choices could mean that your emails go unread. So how can you ensure that you make the right choices? Be careful with colour in your email fonts Let's start by looking at the main topic of this article; the colour of font that you should use in a business email. The main thing to remember is that readability is key. For this reason, it's usually best to use black or dark grey for fonts when you are writing a business email. Of course, this does not apply if you...

Pink Floyd has given the world the ultimate marketing strategies - Money, Time and Us & Them. And that’s just one album.  The one thing that they didn’t add to this mantra is Technology.  Two decades into the twenty-first century, and with ever-advancing technology, the gradual, time-consuming process of marketing your business is being taken over by technology for good.  Automation is the new black of this era and marketing is not untouched by it.  So if you are still dependant upon manual efforts for it, it is time you take a look at the following tools that can automate marketing for you to focus upon other things.  HubSpot If you are even remotely related to marketing somewhere then it is highly unlikely that you haven’t heard about HubSpot.  Term...

In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most effective tactics is content marketing, and especially blogging. Blogging can enable your company to reap numerous benefits, such as increased traffic, high-quality backlinks, higher search engine ranking, and it can enable you to create more leads and sales. And the numbers tell the same story. For instance, 61% of consumers have said that they have made a purchase based on a blog post they have read. Quality content can not only boost your SEO and visibility, but it can also est...

From social networks to newspapers and billboards, there are so many options open to marketers these days. The number of platforms where brands can connect with new audiences appears to be steadily growing – with many using a mixture of all of them as part of a wider strategy. Affiliate marketing is one of the most up-and-coming methods of promoting a product or service – crucially, because it’s all about paying for proven results. It’s used to great effect in the online gambling industry, but also by many retail giants. Affiliate marketing in online gambling Just over 1.6 billion people gamble every year across the world. It’s one of the most popular pastimes on the planet – and only 56 countries worldwide that strictly prohibit gambling with the rest either legalising land-b...

Everyone on the video marketing scene knows how challenging it can be to manage video campaigns. Things can go south really fast which is why you have to up your game by getting familiar with the terrain (if you’re new around this block), or taking on newer responsibilities (even as an oldie!). we don’t want to cost our companies money that can be saved up, do we?  This article provides a quick run through of common challenges and solutions to them. Writing a good script is not all fun and games I know how your writing skills are dope, and you would place only the very best writers above yourself- if you were asked to pull out a random ranking. But might I put it to you, that if you haven’t been writing scripts, you would need a professional scriptwriter to review it? And no, this...