While an increasing number of consumers are making their purchases online and using the internet to make informed buying decisions, brands are also increasingly devising ways to engage with them.
The internet users are now in billions and this means plenty of opportunities to connect with your targeted audience online and drive them to your website for business growth. With the right website software tools, you can ensure that your ROI is as per your targets and the business is going up.
Some of the website software tools on the market are free and some are paid. Each one has its own uses and benefits. Let’s find out the best and easy-to-use 12 website software tools you need to know to boost the traffic.
Ahrefs is probably one of the best SEO tools available online. It has a variety of SEO analysis features to help your site rank better and grow organic traffic. When you use this tool, you receive an organic search report with the keywords your competitors are using to improve their search rankings.
Even better, it provides you with keyword options that you can use to increase the chances of your site to be discovered while promoting your brand. It comes with a content explorer tool, rank tracker tool, and backlink checker tool.
The backlink checker tool is easy to use as you just have to place your URL into the site explorer tool to get important SEO metrics about the link. The tool gives you 100 backlinks to any site or URL, together with all of the backlinks and links from unique sites, URL rating, and domain rating. You can find link opportunities by simply pasting in your competitor’s site.
To have a successful business that is able to withstand tough competition, you need to be aware of what your competitors are doing.
For this reason, SEMrush is suitable for your business as it provides you with an opportunity to audit your SEO initiatives and gather information from your competitors to help your company grow its website traffic. This all-in-one SEO tool enables you to find critical organic keywords suitable for your website.
These keywords are easy to rank for, and you can discover websites where you can create backlinks from. If you are seeking to collect brand mentions for promotional opportunities, then SEMrush is a great option. SEMrush also has other features that are beneficial to the website, such as on-page SEO checker, PPC keyword tool, backlink audit tools, and content analyzer.
3.Yoast SEO tool
Yoast is a great SEO plugin you can use to boost the traffic of your website. It’s suitable for any business website or a blog as it takes care of all technical SEO optimization aspects of your website.
It’s easy to optimize your WordPress site if you’re looking for better search engine rankings with Yoast SEO. While most other WordPress SEO plugins don’t focus on keywords, this one helps you to select keywords for your blog and ensures that you use them correctly on the page.
It gives you SEO snippets in your page editor so that you can edit your meta description. By doing this, the click-through rate improves in the search results.
Yoast SEO plugin is unique because while it’s easy to use, it also ensures that your site content is optimized for SEO purpose. It will help you analyze the existing pages and content, automatically optimize meta tags, and direct your writing for better search results.
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4. Google Analytics
Few SEO monitoring tools will provide you with the best SEO optimization efforts as Google Analytics does. The tool is essential when you are seeking insights on crucial data including organic traffic, bounce rate, traffic sources, page speed, average time spent on site, and much more.
If you want to drive more visitors to your website, take advantage of your existing traffic, and create excellent brand awareness, then Google Analytics is an SEO tool you need to have. All these details will assist you to uncover what is working well on your site and what is not.
These insights are important as they can give you an idea on how to boost your SEO initiatives, such as getting more visitors to your website and increasing conversion rates. The best part about Google Analytics is the fact that it’s entirely free and easy to link it to your site.
As long as you connect your Google Analytics account to Google Search Console, you will have essential information displayed in the Google Analytics report.
This tool is first-class because it gives you an idea of what the Google search engine thinks of your website. You need information, such as the keywords that visitors are using to find your website and your page’s speed. You need to do a bit of installation work on your website. If you have a WordPress site, then you can incorporate the webmaster code by utilizing a plugin such as Jetpack.
5. Google Search Console
Google Search Console is another free SEO tool from Google. The tool provides you insights into your site’s activities, especially its performance on Google Search results. While using Google Search Console, you can determine how Google assesses your site and efforts done to optimize its performance. Here are more benefits of using Google Search Console:
You can identify the devices your visitors are using on Google to get to your site.
The search queries by your customers that are created impressions and clicks on Google.
You can find out the geographical location of your customers.
You can discover the landing pages that your customers used to find your website.
For the best results, consider utilizing Google Search Console with the Google Analytics account you created. This will enable you to transfer all the valuable data from your Google Search Console to Google Analytics to create the best SEO strategy.
BuzzSumo comes in handy when you want to analyze the type of content that performs well for your targeted audience. It categorizes this performance using a variety of metrics by comparing to different websites, keywords, and some other factors.
You just have to enter the keyword you intend to use into the search bar and determine the content that does well for it. On a side note, to increase the chances of your site doing great, you can make use of some influencers so that they can promote your content.
If you want an appealing and best-performing headline, find and enter a topic you want to use. BuzzSumo will do the rest as it will give you a list of all the possible topics that are popular and currently trending.
The content suggestion is ranked based on the number of shares on various social media platforms. What you need to do is to have alerts for any particular keyword related to your products or brand. This will help you to be aware of any recent content that is trending and being shared by social media users.
Moz Pro is an excellent SEO tool that will provide you with a variety of SEO audit tools to improve your search engine rankings. Moz Pro offers a MozBar version which is an SEO audit toolbar you can use in your Chrome browser. The toolbar provides you with metrics as you’re checking any site’s page or search engine results pages.
Once you make use of its Open Site Explorer, you will find out that it has backlinks. With it, you can remove all backlinks to your website that you feel are not useful.
Another essential thing is that it scans and audits your website for any weakness that prevents your customers from visiting your site. This allows you to boost traffic to your site while resting assured that your customers are finding what they are looking for.
MonsterInsights is what you need if you are looking to track the performance of your SEO strategy. This is a great plugin that you can link your site with Google Analytics. It’s simple to use and you can set it up easily by activating the plugin without using any code. There are various benefits of utilizing MonsterInsights and here are some of them:
Track all the changes happening in your organic traffic to ensure you create appropriate strategies to increase it.
Identify search queries to have a better understanding of the importance of keywords you are using on your website pages.
Check specific SEO performance on your pages and find out what is working and what is not working.
Discover how your pages are engaging with your customers and find out if you are using the right content for your visitors.
Measure if the content on your site can be used on mobile phones.
Track the website speed to ensure that your visitors are not frustrated by a slow to upload site.
Apart from tracking the performance of SEO of your site, MonsterInsights also provides you with a chance to use various tracking features from Google Analytics. You can enable eCommerce tracking, ads tracking, forms tracking, and more. Besides, you can check your website’s performance while using WordPress dashboard without the trouble of logging in.
9. Answer the Public
Answer the Public enables you to find out the questions your targeted potential customers are looking for on Google. This is a free tool, and you can create specific that focuses on answering important questions so that your audience finds the content they are searching for on the internet.
Answer the public works well when you have the right keywords as this tool creates a lot of various content ideas based on the keyword.
This is the best tool that allows you to develop content that is likely to be of much interest to your audience. Visitors will read, share, and it provides you with targeted organic traffic to your site.
10. SEO Web Page Analyzer
SEO Web Page Analyzer lets you analyze on-page SEO of your site. The comprehensive analysis reveals various issues such as heading structure errors, page bloat, and missing image alt tags.
You can use this website software tool to take a snapshot of your website page to see the ways on how you can improve traffic. Because this is a free tool that analyzes your page, most businesses have taken advantage of using it.
SEO Web Page Analyzer works by breaking down the structure and content of your website page. It then analyzes the quality of the content you have created from usability, accessibility, and search engine aspects.
It sometimes gives you a green icon to confirm that the content is appropriate or a red cross when the content fails to pass the grade. While this icon is displayed on each section of the report, there are also question marks that show specific areas that cannot qualify and require your intervention.
11. Google PageSpeed Insights
With Google PageSpeed Insights, you can identify the performance of your website. This will help you to optimize the website and boost its traffic. You need to enter a URL of your website and this software tool will assess its loading time and performance for mobile and desktop devices.
The importance of speed and usability of your website on various devices cannot be overemphasized more. If the visitors to your site find that it takes longer for your page to load or it cannot be accessed using different devices, they will easily get frustrated.
This results in potential customers exiting your page before they find what they are looking for. Instead, they’ll look for it on competitors’ pages that have faster speed and work perfectly on their devices. As a result, your brand is affected and you get fewer conversion rates.
The tool identifies areas that require improvements and make recommendations for what you’re doing well. This tool provides mobile results with a user experience score by grading areas on a scale of 1 to 100, such as font sizes and tap targets.
13. Keyword Tool
Keyword Tool is a free online keyword software that helps you to find what your visitors are searching for while browsing on Google. This helps you to create specific content related to these topics.
It uses Google Autocomplete to create long-tail keywords. Google Autocomplete is a Google Search feature aimed at providing speed to searches done by users on Google.
When you analyze search trends on Google, you will discover various new long-tail keywords you can use on your site. These keywords are generated based on a language that you choose and the Google domain.
The tool employs Google Suggest for you to carry out keyword research. It then gives you Google keyword suggestion and displays to you an interface that is pretty easy to understand. The free version offers over 750 keywords created by Google Autocomplete
You can start using the above website software tools to improve the traffic of your website and increase its an authority on the web. Improving traffic is always a tricky job, but with the right tool, you can grow your website despite the ever-changing search engine algorithms.
Link building, auto-tracking, site auditing, onsite SEO optimization, or analyzing SEO performance, you can find specific tools that are designed to do these specific tasks. Rising in SERPs is a time-taking task and requires a great deal of expertise so it’s important to use tools to stay on top of the job.
About the author
This guest article was written by Serena Dorf, an Aussie writer and blogger at boomessays and A-writer.com as well as a digital marketer at assignment masters and Assignment Man. As well, she writes high-quality academic papers as a part of the Uk-dissertation.com team. In her free time, she’s learning French and travels as much as time allows her.