Thursday, February 9

How to Increase your Online Visibility – a Beginner’s Guide

Online marketing

Current world events have led to many of us finally taking the plunge and starting our very own business. Whether that’s selling creative, handmade pieces, or even starting blogs in the hope of creating a second income – building your own business from scratch is certainly exciting.

Regardless of what your business model may be, you’re going to need to make yourself visible online. A company website and social media pages are a good place to start, but without proper investment and knowledge, they’ll only get you so far. This is when a specialist digital marketing agency could help. 

Marketing your business properly online and investing your time and a little money into digital marketing makes sense. After all, it is logical to advertise and promote your business where people spend most of their time in this day and age – online!

So, with this in mind, I’ve gathered some simple ways to increase your online visibility.

Publish regular blog content

Your business website should have a blog page. And when you update your blog often and produce fresh content, it boosts your SEO and gets you more visibility on search engine results. Not only that, but producing regular blog content will keep your website visitors coming back and even potentially sharing your content on their own social media pages, giving you more visibility and reach!

Focus on relevant social media pages

As a business that wants to get visible online, it makes sense to be active on as many social media pages as possible. This is not only time consuming but in some cases, a waste of time. If you are selling crocheted blankets and throws, for example, it makes sense for you to invest in Instagram and Pinterest as they are all about the visuals with pictures and videos. However, if you’re a car valeting company then Pinterest would be less worth your while. Figure out which ones work best for your niche.

Create Facebook ad campaigns

Targeted Facebook ads are ideal for smaller businesses that are trying to gain a foothold. They allow you to specifically target certain people e.g. age, gender, location, and interests. You can then have your products/posts advertised to them over a specific period. It’s simple and effective!

Ask for reviews

The more reviews you have, the bigger your online footprint, so encourage your clients to leave reviews on your social media and your Google business page. Reviews are also likely to encourage a potential customer to buy from you, rather than a company that doesn’t have any. 

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