Digital marketing offers businesses an exciting opportunity to reach a global audience at minimal costs. However, startups can often get overwhelmed by it. It is important to keep in mind that the main purpose of digital marketing should be to increase conversion rates and not increasing website traffic.
Most startups fail because they don’t generate enough ROI despite considerable investments. When I started my own business, I contact one of the top sales recruitment agencies for hiring sales experts. While their sale strategies were on point, my business failed to generate enough ROI because of the poor marketing strategies. Therefore, I had to revise them with my digital marketing team to improve the conversion rates.
So, here are a few creative ways in which you can achieve better conversion rates in your business.
Test Everything
Developing excellent marketing strategies requires both hard work and dedication. Don’t be afraid to try out different things to increase the conversion rates. The CRO program checklist can help you handle the sequence of vital steps. It is only after rigorous and continuous experimentation that you’ll be able to reap valuable benefits.
Select Your Niche
Selecting a target audience is a very important step in improving sales. Know your audience by asking them about their age, interests, education, and location so that you can improve and manage your products/services. Improved products will deliver excellent results in terms of sales conversions.
Make Use of Heat Maps
Heat Maps are a great way to know about your Webpage’s strong and weak points. These determine the audience’s behavior as they navigate through your webpage. You can use this knowledge to improve the weak points and make your webpage more appealing to the audience.
Make Your Brand Approachable
Making yourself approachable is the key to drive up conversion rates. Often, potential customers can lose interest in a product if they can’t find enough information related to it. So, make sure you are always available through chat or phone so that the queries and concerns of such customers can be timely entertained.
Improve Your Webpage Loading Speed
According to an online report, about 47% of people leave a website if it doesn’t load within 3 seconds. So, it is very important that you have fast-loading webpages. Don’t upload heavy images and videos on your website as these can slow down the loading speed significantly.
Improve Your Product Review Options
Customer reviews are very important means to attract other customers. Make sure that you upload believable and helpful customer reviews on your website. You can also add features like ‘Top Reviewer,’ ‘Top Contributor’ and product rankings to improve your brand’s credibility.
Optimize Your Call-To-Action Buttons
Call-to-action buttons are a crucial part of digital marketing. If you want the customers to make the most of these, make sure that you use creative and thoughtful images and links. Also, place them at the top so that customers don’t have to scroll down to find them.
Create Valuable Content
No customer will find your products attractive if there’s not enough content on your website or social media account. Make sure to post industry-related images every day on your social media accounts so that the customers remain engaged. You can hire bloggers to write articles about your products/services. This can also make it easier for customers to access information related to these.
Improve Your Sign up Forms
Don’t rely on a boring template for creating sign up forms for your website. These templates can be full of unnecessary questions that can make the customers frustrated. Instead, make your own sign-up form and ask only the relevant and important questions.
Highlight Your Uniqueness
Don’t write dull descriptions for your products. Get creative and highlight the unique aspects of these products. Give your customers a good reason to prefer your brand over countless other brands in the market.
Offer Discounts
Reward your loyal customers with discounts and coupons regularly. This’ll help attract the attention of other customers as well. A happy customer will surely inform his/her family and friends about this reward and will eventually help in increasing conversion rates.
Choose the Right Platforms
Make sure that you have business accounts on various social media platforms like Facebook, Instagram, and Snapchat extra. People of different age groups use different social mediums to stay connected with each other. So, make sure that you can access them everywhere.
You can convert random visitors to loyal customers if you use the right marketing strategies. Just like the right hiring strategies can go a long way to improve your brand’s profile, the right marketing strategies can go a long way to increase its conversion rates.
