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Online Marketing

May62020 by VELOCENo Comments
How to Increase your Online Visibility – a Beginner’s Guide

How to Increase your Online Visibility – a Beginner’s Guide

Online Marketing
Current world events have led to many of us finally taking the plunge and starting our very own business. Whether that’s selling creative, handmade pieces, or even starting blogs in the hope of creating a second income - building your own business from scratch is certainly exciting. Regardless of what your business model may be, you're going to need to make yourself visible online. A company website and social media pages are a good place to start, but without proper investment and knowledge, they'll only get you so far. This is when a specialist digital marketing agency could help.  Marketing your business properly online and investing your time and a little money into digital marketing makes sense. After all, it is logical to advertise and promote your business where people spe...
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May22020 by VELOCENo Comments
The Secret to Making Niche Content that Actually Sells

The Secret to Making Niche Content that Actually Sells

Online Marketing
Content Creation is Big Business Content, whether it is written or video, helps you connect and engage with your target audience. The more content you produce, the more your audience will grow. A bigger audience means more traffic on your website, more people who know what you are all about, which leads to better business. Whatever your chosen field is, write something about it or something that is unique to it. Instead of promoting yourself, share new and interesting content as an authority in your chosen niche or field. Find your niche and cultivate it. The demand for new and creative content, especially online, means that there is so much content that is already out there. Therefore, there is always the danger of writing something that amounts to plagiarism. The best way to avo...
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Apr302020 by VELOCENo Comments
Invest Money In Your Website – Here’s Why

Invest Money In Your Website – Here’s Why

Online Marketing
Let’s assume that you have your business which you promote through your brick and mortar store. This is why you spend about $100,000 just to make sure that your store looks good. This amount of money would be enough to cover the costs of space rental, paint, good flooring, some fixtures, and an inventory system. Unfortunately, if you do not own a website, your store would still pale in comparison to your competitors who already have a well-established online presence. Know that no matter how impressive your brick and mortar look, the fact still remains that it would still be able to attract only the locals. O, where are you now in a world of stiff competition? At the bottom, or maybe not even on the list. But, if you spend money on developing a kick-ass website, chances are high ...
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Apr272020 by VELOCENo Comments
5 Ways To Lower CPC Costs in Google AdWords

5 Ways To Lower CPC Costs in Google AdWords

Online Marketing
As owners, there are many aspects of your business that has certainly divided your attention. You might have thought about how to roll out a new product or service, or you might have dealt with internal issues among team members. Whatever the case, sometimes something like knowing how to minimize CPC costs in Google Adwords would be the least of your worries.  How do you make Adwords work to your advantage? After all, your goal is to ensure the highest possible ROI. It all begins with Quality Score.  Google considers the following variables for determining what your Quality Score is: CTR – Click-through-rate Relevance of each keyword to its ad group Quality and relevance of the landing page Relevance of the ad text History of your Google Ads account performance We...
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Apr232020 by VELOCENo Comments
Effective Marketing Online as a Lawyer

Effective Marketing Online as a Lawyer

Online Marketing
It is not as easy to do business nowadays as it was in the past; this world of abundance we are living in has accentuated the need for marketing to unprecedented extents.  Businesses that were once before considered to be more on the serious side like clinics and law offices are now realizing how they need to rely on modern-day marketing tools to be able to thrive and succeed. Especially for lawyers, word of mouth and handing out business cards are not the most effective ways to market their services in the digital age. With people relying on Google to guide them towards the best lawyer to handle specific cases, lawyers rightly shifted their focus towards online marketing. While some find it easy to stay relatable and reach their target clients, others who run smaller practices and ...
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Apr142020 by VELOCENo Comments
How to Write a Conclusion for Marketing Essay Step by Step

How to Write a Conclusion for Marketing Essay Step by Step

Online Marketing
You must be wondering as to how to write a conclusion? What is the importance of writing a reasonable conclusion? The end plays a crucial role in any essay. Moreover, when it comes to the marketing essay, it plays a significant role. The conclusion is the place in the essay where you present the gist of your overall work. It is the place where you are going to make things clear and crisp. Therefore, it is essential to write a conclusion in the best manner. Here, in this blog, you are going to know how to write a conclusion for a marketing essay step by step. Importance of a Conclusion in an Essay The conclusion is a critical part of an essay. There are many cases where people tend to read the end first. Therefore, you must understand and write down the same, keeping all things ...
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Apr142020 by VELOCENo Comments
Online Marketing: Resources People Fail to Utilize

Online Marketing: Resources People Fail to Utilize

Online Marketing
The use of digital channels to promote your product and services is essential in this digital era where almost all individuals connect to the internet to find what they need. Hence, individuals and entrepreneurs alike delve into online marketing strategies to reach their target audience and induce brand awareness. However, in doing so, there are numerous resources in online marketing that are underutilized. Leverage on this and be a step ahead of your competitors in your niche. Research and Monitoring Tools Market research should still be part of an effective online marketing strategy. However, online marketers often focus on the automation of the entire online marketing process such as how to reach a wider range of audiences. In this case, people fail to maximize the use of research...
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Apr132020 by adminNo Comments
8 Proven Email Marketing Tips You Should be Using

8 Proven Email Marketing Tips You Should be Using

Online Marketing
Are your email campaigns working? - Or could they be doing better?  The truth is, poorly written email campaigns are doomed to be marked as spam or deleted without ever being opened.  Now, you might be thinking, is there something I can do to help increase my email open-rates, and the answer is a proven yes. Quite a few! start with these, and you'll give your emails a fighting chance.  1. Choose a Campaign Style  Do you know which type of email marketing campaign you want to run?   There are several approaches you can choose from, two of the best-known ones are email (Blast and Campaign), by knowing what style you need, you can select the one that's best for your campaign.  What are they you ask? Email blast campaigns work by sending a single email out to a broad ...
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Apr82020 by VELOCENo Comments
Personalization: What Is The Line Between Better Experience And Intrusion?

Personalization: What Is The Line Between Better Experience And Intrusion?

Online Marketing
The Future Of Personalization: What Is The Fine Line Between Better Experience And Intrusion? A few days ago I had quite an awakening experience.  I was chatting on the phone with a friend about her last family trip. They went to Reykjavik, to see the Northern Lights, and the trip was mind-blowing. She promised to send me pictures, and we ended the conversation.  But a weird phenomenon started to happen. My Facebook and Instagram feed was now peppered with ads for trips to Iceland. Not to mention that Google was joining in, pushing all sorts of trips to the Northern hemisphere!  So how did this happen? I didn’t do any research on this topic in the last months nor did I use a messenger app to talk about it. Yet, the minions that deliver personalized ads were up to speed.  Sin...
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Apr62020 by adminNo Comments
Five Most Important Factors in Digital Marketing

Five Most Important Factors in Digital Marketing

Online Marketing
Five Most Important Factors in Digital Marketing The primary, final, and most critical objective of showcasing a company, benefit, or product is communicating viably together with your potential clients. With Indians generally investing 3 hours a day and 71 billion hours in total per month on social apps, portable phones, and the web have gotten to be their favored mode of communicating with each other and the exterior world. World computerized advertisement investing is developing three times speedier than the regular ad investing development rate, recommending that businesses discover advanced channels to be the ideal way to reach out to their target gathering of people. Be that as it may, digital marketing is an amazingly energetic field, with unused patterns and improvements ...
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Mar312020 by adminNo Comments
Why Is Website Design Important?

Why Is Website Design Important?

Online Marketing
Why Is Website Design Important? When it comes to building a robust online presence, various essential factors come into play. You won’t succeed in the competition by merely creating a primary website for your business. You will have to excel at it; create a website that engages your target audience and is easy to navigate.  Did you know that if given limited time to consume content, more than 65% of people prefer seeing something well-structured/ designed over something that screams vanilla?  That said, incorporating the website with the right SEO tactics, and upgrading it continually is essential to building a strong online presence.  To create a well-designed site,  you must know how to choose a quality website building software and understand the importance of web design. ...
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Mar162020 by VELOCENo Comments
Corona Virus – a Problem or an Opportunity for Online Marketing?

Corona Virus – a Problem or an Opportunity for Online Marketing?

Online Marketing
The world is in complete disarray. Flights have been canceled, whole countries have been shut down, social distancing has become mandatory, and businesses are being hit with changes to consumer behavior across the world. While Covid-19 is still sweeping across the globe at an increasing rate, so too is a wave of fear and uncertainty in the time of this new pandemic. While the global financial systems have seen a massive hit and a decline in stocks everywhere, while the transport systems have taken a massive hit, and the entertainment companies and related associations are shut down temporarily, a rise in online sales has formed.  While it may seem like nobody is interested in online travel options in this time of global crisis, you might be surprised to know that online marketing op...
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Mar162020 by adminNo Comments
What Is the Importance of Digital Marketing- No Matter the Size of Your Business?

What Is the Importance of Digital Marketing- No Matter the Size of Your Business?

Online Marketing
What Is the Importance of Digital Marketing- No Matter the Size of Your Business? Ask the CEO of any top-tier digital marketing agency about the importance of digital marketing for the business. The answer will be slotted as number one undoubtedly. It plays a crucial role in achieving business goals. Along with this, it is highly flexible, engaging, and affordable, too, for any business owner. No matter, whether it’s a small business or big business, every business can find high competition, improved best practices, and increased engagement through digital marketing. It is not reserved for only large businesses. Every business can hire digital marketing services for the growth of business and give fierce competition to others. Here, we are telling you the top reasons why marke...
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Feb262020 by adminNo Comments
How Do Gambling Companies Use Social Media For Marketing?

How Do Gambling Companies Use Social Media For Marketing?

Online Marketing
How Do Gambling Companies Use Social Media For Marketing? Social media is an immensely powerful tool for marketing across a variety of industries, yet organizations in each niche can leverage it in slightly different ways to achieve their promotional aims. Here is a look at how gambling providers take advantage of social media platforms for marketing purposes and the unique strategies at their disposal. Branding Social media is the perfect forum for firms to build their brands by sharing content that establishes their voice and outlook to a wider audience. This can take various forms, depending on the brand in question. For example, the team behind the Casumo casino site makes use of Twitter to carry out various branding exercises, showcasing the friendly, approachable perso...
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Feb262020 by VELOCENo Comments
How Email Marketing Fits Into Perfect Omni-Channel Marketing

How Email Marketing Fits Into Perfect Omni-Channel Marketing

Online Marketing
How Email Marketing Fits Into Perfect Omni-Channel Marketing Email marketing doesn't just fit into omni-channel marketing, it is the cornerstone of omni-channel marketing; it may even be the linchpin. It is the one option besides a website where you can keep drawing on your consumer's attention, where you can keep touching base with them, and where you can offer a central place for them to reacquaint themselves with you. Video Publications Websites and social media platforms that host videos are making great use of email marketing, and it is as simple as offering information on the newest video posts by users. A mix of custom-picked videos, built using the user's tastes, is often all that is needed to stimulate interest from people who have already subscribed. Keep these as sho...
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Feb52020 by Guest writerNo Comments
10 Powerful Tips That Take Your Content to the Next Level

10 Powerful Tips That Take Your Content to the Next Level

Online Marketing
10 Powerful Tips That Take Your Content to the Next Level Content is king! This is something that both writers and editors will agree is vital in making a blog post unique. It’s important to come up with the most remarkable content, whether you’re writing a blog post, creating social media posts, or writing an online article. But, how do you take your content to the next level? How do you make it stand out from the rest? Capturing the reader’s attention is becoming more difficult in a world where more content is being created and published daily. Writing content that stands out will help take your blog, social media post, or article to the next level. One way of making your content unique is by avoiding these common mistakes in blog content. Editing your work helps in making ideas cohesi...
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Jan302020 by Guest writerNo Comments
How to Turn Your YouTube Channel into a Thriving Success in No Time

How to Turn Your YouTube Channel into a Thriving Success in No Time

Online Marketing
How to Turn Your YouTube Channel into a Thriving Success in No Time Do you know that YouTube is the second-largest video viewing platform on the Internet?  Don’t just take my word for it! Alexa traffic rankings have revealed in their analysis that YouTube has become the second-largest Internet service to observe network traffic, scoring a position right underneath Google. Unfortunately, most digital marketers still ignore the massive potential it packs.  When we talk about YouTube, merely posting video content on the platform isn’t going to be enough. If you want to turn it into a thriving success, then you have to make sure your efforts go beyond that.  Normally, marketers work to populate brands hence they take a deeper delve in optimizing the right keywords within thei...
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Jan292020 by adminNo Comments
10 Tips for Writing a Perfect Follow-up Email

10 Tips for Writing a Perfect Follow-up Email

Online Marketing
10 Tips for Writing a Perfect Follow-up Email Your leads used to remove a tremendous number of regularly received emails from their inboxes to trash. Unfortunately, if your message can’t shake your clients’ heart-strings, they will delete it too. Thus, marketers developed follow-up emails allowing you to reverse a prospect to a potential client or even qualified buyer. More than 2000 salespeople participated in the NetHunt survey. According to the results, it has turned out that the level of email conversion, openings, and clicks makes up only above 5 percent in the majority of marketing campaigns. So, NetHunt specialists relying on statistics have worked out ten useful tips for writing an astonishing follow-up email to client or any other letter. The above tips and tricks will ...
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Jan222020 by adminNo Comments
Why Having a Quality Web Development is Crucial for your Business and How to Get it

Why Having a Quality Web Development is Crucial for your Business and How to Get it

Online Marketing
Why Having a Quality web development is crucial for your business and How to Get it It’s no secret that having a quality website is absolutely crucial in today’s digital landscape. Your customers are actively browsing and searching for information about you and your competitors, and this is why you need to think about your website as your storefront. Your website is your online storefront that welcomes people to your business, and may very well be their first interaction with you. It doesn’t take a lot to understand that your website must be crafted to perfection, and welcome each visitor with open arms. Find the right expertise There are many reasons why a lot of companies have poorly designed and optimized websites. Two reasons are the lack of knowledge about websites - which ...
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Jan82020 by Guest writerNo Comments
7 Effective Marketing Strategies to Boost Your Online Travel Agency

7 Effective Marketing Strategies to Boost Your Online Travel Agency

Online Marketing
We do agree the travel and tourism industry has been saturated with zillion agencies, small, medium or big, all desperately attempting to sell their services to the customers. We also agree that surviving such a rat race is not like feasting on a slice of cake. Yet, modern digital technology and social media have opened myriad possibilities for startups to ride the tide of success breezily. The world has become one big oyster. Travel agency software services have eliminated human errors and simplified backend tasks greatly. Still, some agencies fail to attract enough buyers and gradually wither away with time. The question here is why? If your online travel agency is one of the unfortunate ones, then maybe, somewhere your efforts did not pay off. Or, maybe, your prospective custo...
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