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Author: Stella.Ryne

Coronavirus Impact on Marketing, eCommerce & Advertising (Stats)

Coronavirus Impact on Marketing, eCommerce & Advertising (Stats)

Online Marketing
The coronavirus is one of the most powerful viruses out there that shouldn’t be underestimated. It managed to close down the global economy in just a matter of months and it endangered the lives of many innocent people. No one is safe from the virus, regardless of if we’re talking about our loved ones or out local economies. A lot of things are happening right now, and no industry will walk away without a scratch. 1. Projects are on hold Everything major that has been happening with companies has now been put on hold until further notice. That means most advertising and digital marketing campaigns are frozen right now, too. This is because most big projects depend on team meetings and discussing things in person instead of online. You shouldn’t completely stop your business, though.
The Importance of Workplace Branding

The Importance of Workplace Branding

Business
Branding your workplace means giving it a unique signature in agreement with your IP and your corporate culture. You want the place to speak its own language and send its own message to everyone who comes to visit, the same as to the people who spend every day in the workplace. A lot of entrepreneurs don’t even realize that the design of their workplace affects both their team and their potential clients. In other words, branding it in just the right way needs to be a top priority. So, here are six tips on how you can do this most efficiently. Encouragement of brand loyalty The first thing you achieve through workplace branding is the encouragement of brand loyalty. You see, by surrounding your employees with your company’s logo, colours, and promotional materials, you will create a