Facebook

Facebook ads have been around for a while. The platform was introduced back in 2007 and has since grown into one of the most dominant PPC channels on the internet. Companies across countless verticals have experienced massive growth surges thanks to leads, sales, and clients produced via Facebook ad campaigns.   Whether your business is looking to revamp its current digital marketing strategy, or its searching for a new advertising tool to add to its current stable, using Facebook PPC ads is one of the best ways to grow your business currently available. Social media is obviously one of the most popular ways that people use the internet, and social channels certainly won’t be going anywhere anytime soon.  There are countless benefits to advertising on Facebook, one of which is th...

If you have recently set up your own business and are just getting started with your social media accounts, then the various metrics to measure your success can often get confusing. The social media platforms provide all different types of metrics, but Facebook gives more data than any other with the only other platform coming close being LinkedIn. However, this certainly isn't a bad thing because it means you can identify and analyse the data points which are most important to your business. Having all of this data available is amazing, but a lot of businesses choose to outsource their social efforts to a social media marketing agency who are able to make informed decisions to help them grow. But, if you would like an insight into what the different Facebook metrics are and why you sho...

Facebook might seem like such a saturated market for a new eCommerce business, but it does have many tools that would be useful for boosting your brand’s reach. In this article, we’ll go a bit more in depth—beyond the usual “post great images” or “always include call-to-action” techniques that everyone’s already done. The goal is to stand out and with these, you should be able to effectively make a mark for your brand without needing to break the bank. Make Use of Videos Leave the images for the likes of Instagram. On Facebook, people’s attention spans tend to be a bit shorter and they will scroll past anything that doesn’t grab them within the first second. For this, videos are more effective. They like to watch videos—to kill the time—before moving to the next one. So, wha...

Facebook app quizzes have become one of the most popular pastime activities on the internet. According to outgrow.co, the story that got the most attention on the New York Times website back in 2013 was a quiz. This goes to show that people are interested in interactive content, regardless of what the quizzes are about. However, what many users don’t know is that large corporations use quiz applications as tools for collecting data. Stick around to learn how app quizzes can steal data and have a look at the NordVPN review to learn how to stay safe. No matter how silly the quiz questions may be, the data people share can be used to create an image of their personality. Marketers later use this information to place the right products in front of potential customers with the goal to in...

Social media has provided an essential platform for engagement. Nowadays, people like sharing their experiences on social media. That includes how they feel about a particular brand. In this era, a business needs to guard its reputation in the best way they can. But why? Because the reputation of an organization affects its performance. If your business is endowed with positive reviews, everybody wants to be associated with you. However, if on the other hand, your business is receiving only bad reviews, people will not only avoid your business, but they will advise others to stay away too. This article will take you through some valuable strategies of how to get business feedback on social media platforms. 1. Asking your target audience on social media for feedback. The best way t...

Advertising on Facebook works, although this may shock you if you have experimented with it and you have not achieved the results you expected. Let me tell you that it is not so easy to get good results and that it takes time to adjust your ads to be fully effective, but once you achieve, their performance is spectacular. Let's first clarify that your ideal client should be found on Facebook, otherwise it does not make sense for you to invest in advertising or waste your time on this social network. I know it seems logical but it is worth commenting to avoid disappointment or worse, throwing away your money. The changes that Facebook has made in its algorithm have caused some companies and marketers to consider leaving this social network. These changes force us to invest in advertis...

48 Powerful Facebook Statistics and Facts You Need to Know (adsbygoogle = window.adsbygoogle || []).push({}); General Facebook usage statistics Facebook has 2.01 billion active monthly users. Facebook has 1.66 billion active mobile users monthly.   Facebook has 1.32 billion active daily users.   Of Facebooks active users, 53% female and 47% male.   The average user has 155 “friends” on Facebook.   Since Facebook's start, the like button has been pressed 1.13 trillion times.   The average time spent monthly on Facebook is 600 hours. Among 18-34 year olds, 48% check Facebook when they wake up.   350 million photos are uploaded every day on Faceb...

Top Ways To use Facebook Messenger as a Customer Service Tool (adsbygoogle = window.adsbygoogle || []).push({}); Are you using Facebook Messenger for customer service? Not too long ago Facebook and customer service was a combination that was not used by many, but today, it is revolutionizing the way brands and customers interact with each other. In this article, we'll discuss why Facebook Messenger is so beneficial for brands in customer service, then look at some ways you can use Messenger to interact with your customers. How Messenger has evolved and how it can be beneficial for brands Facebook Messenger has grown quite a lot the last couple of years, and since its birth, Facebook's goal has always been to improve the communication process between individuals and ...

Top 9 Mistakes Brands Make When Using Facebook Ads (adsbygoogle = window.adsbygoogle || []).push({}); Facebook is constantly changing. This means that it is difficult to stay updated with what is "allowed" on the platform and what is not. For experienced Facebook gurus, mistakes on social media are something they see every single day. What is most surprising though, is that many of these mistakes are not being committed by some startup or small business with a small marketing budget. Instead, it is large corporates with teams of “marketing experts.” This is a sign that mistakes on Facebook can be made by anyone. From startup to marketing professionals. However, they can be prevented by simply becoming aware of them. And that's exactly the reason why I decided to write thi...

Top Mistakes Businesses Make When Using Facebook for Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Facebook is a tremendously powerful marketing tool for business, however, it also contains a lot of traps and mistakes which brands can commit. The key to a successful Facebook marketing is doing it right, and knowing which things are a big no-no. If you would commit them, they can be severely damaging to your brand. Therefore, it's important that you are extremely careful with what you post and how you use the platform as a marketing tool. If you've been using Facebook for years and still use the same marketing strategy, it is time to learn how Facebook now works, and tweak your current strategies, as they are constantly changing the platform. If...

, 35 Best Ways to Increase Your Facebook Page Likes (adsbygoogle = window.adsbygoogle || []).push({}); Facebook currently boasts over 1.94 billion active monthly users, and over 40 million business profiles and those numbers alone should make you realize the immense marketing power Facebook has. Facebook is considered to be one of this era's most powerful social media marketing platforms, where you have a possibility of always going viral. However, as Facebook's organic reach has declined dramatically over the years as a result of people's feed getting more and more saturated thanks to all the content that's being shared, you have to rely on bigger numbers to get the same effect as you used to. As a result, the larger number of followers you have, the bigger chance...

6 Smart Ways to Increase Organic Reach on Facebook (adsbygoogle = window.adsbygoogle || []).push({}); Struggling to grow your Facebook page in the pace you would like it to? Feeling the effects of Facebook's new news feed algorithm? While many people are discouraged by slow growth and struggle with achieving the results they initially hoped for on Facebook, some are finding smart solutions and tricks to getting the most out of Facebook. Just know that if your engagement on Facebook is declining, you're not alone. This is a common issue that many marketers and brands are struggling with everyday, even the professionals. In this article, I'll therefore supply you with X Smart Ways to Increase Organic Reach on Facebook 1. Share content at non-peak times The firs...