48 Powerful Facebook Statistics and Facts You Need to Know

48 Powerful Facebook Statistics and Facts You Need to Know




General Facebook usage statistics

  • Facebook has 2.01 billion active monthly users.

Facebook growth statistics
Source: Techcrunch
  • Facebook has 1.66 billion active mobile users monthly.

 

  • Facebook has 1.32 billion active daily users.

 

 

 

  • Since Facebook’s start, the like button has been pressed 1.13 trillion times.

 

  • The average time spent monthly on Facebook is 600 hours.

Facebook average time spend
Source: BusinessInsider
  • Among 18-34 year olds, 48% check Facebook when they wake up.

 

  • 350 million photos are uploaded every day on Facebook

 

  • 14.58 million photos are uploaded every hour on Facebook.

 

  • 243,000 photos are uploaded every minute on Facebook.

 

  • 4,000 photos are uploaded per second on Facebook.

 

Facebook 101 languages

  • As of December 2016, 17,048 people were in full-time employment by Facebook.

 

  • 85 % of Facebook’s users are based outside of USA.

 

  • An average of 100M hours of video is watches every single day on Facebook.

 

  • Facebook is the fifth-most-valuable public company in the world. Its market value is around $321 billion.

Facebook market value

 

 

  • 76% of Facebook users log in daily.

 

  • Close to one-quarter of the world’s population uses Facebook.

 

Facebook business and marketing statistics

 

Facebook revenue

  • More than 40 million small businesses have active pages.

 

  • More than 50 million small businesses have active Facebook pages.

 

  • 16 Million local business pages have been created as of May 2013. This is a 100 percent increase from the previous year.

 

  • Facebook has more than 5 million monthly advertisers.

 

  • The average click-through rate on Facebook ads is 0.9%.

 

  • 40% of Facebook users say they don’t like any brand pages.

 

  • 49% of users say they like a Facebook page to support a brand they like.

 

  • Facebook advertising accounts for 80% of the platform’s advertising revenue.

Facebook ad revenue

  • 42% of marketers say that Facebook is critical or important to their business.

 

  • 85% of marketers use visuals in their marketing and 73% plan on increasing their use of visuals.

 

  • 62% of marketers say that Facebook is the most important social network.

 

  • 40% of marketers don’t know if their Facebook marketing is working

 

  • Only 42% of marketers feel like their Facebook efforts are working.

 

  • 53% of marketers have seen declines in their Facebook News Feed exposure.

Facebook organic reach
Source: Buffer

Facebook organic reach decline

 

  • 93% of social marketers regularly use Facebook ads.

 

  • 64% of social marketers plan on increasing their Facebook ads activities.

 

  • 94% of marketers use Facebook.

 

 

  • 97% of B2C brands use Facebook for marketing.

 

  • 89% of B2B brands use Facebook for marketing.

 

  • 68% of marketers plan on increasing their Facebook posting frequency over the 12 months (from 2017 to 2018).

    80% of marketers want to learn more about Facebook.

     

    64% of marketers plan on increasing their use of Facebook ads.

     

    39% of users on Facebook like/follow a business page to receive special offers.




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