Facebook might seem like such a saturated market for a new eCommerce business, but it does have many tools that would be useful for boosting your brand’s reach. In this article, we’ll go a bit more in depth—beyond the usual “post great images” or “always include call-to-action” techniques that everyone’s already done.
The goal is to stand out and with these, you should be able to effectively make a mark for your brand without needing to break the bank.
- Make Use of Videos
Leave the images for the likes of Instagram. On Facebook, people’s attention spans tend to be a bit shorter and they will scroll past anything that doesn’t grab them within the first second. For this, videos are more effective. They like to watch videos—to kill the time—before moving to the next one. So, what do you need to do?
Tip: If you want Facebook to prioritize your video and have it show up in the news feed, upload it to the platform directly instead of to other websites such as Youtube.
Make sure your thumbnails are eye-catching and gives the viewers an idea of what the video might be about.
- Always Share Any Store Offers and Promotions
A lot of eCommerce business owners tend to forget that in getting the word out about promotions, sharing posts can help boost its reach. Always make sure that you share any information about it, not just on Facebook but on other platforms that you’re on as well.
Remember that this is one of the reasons why people follow you on these platforms so make sure you give them the content that they want. Sharing posts is easy and will not cost you a single penny. The return? A single post can reach thousands of people and can be shared over, and over again, thus bringing in more potential sales.
- Research, Research, Research!
This means learning more about the way people interact with your posts and pages. Doing so would enable you to understand when and what to post. The more you know about your audience, the better you’ll be able to cater to them. In the same vein, you’ll be able to attract the right people too—basically, the ones who are truly interested in the content you’re posting and in the products you’re selling.
Facebook’s got a nifty tool that enables you to do this easily. Make a habit out of checking your Facebook insights for more information.
- Always Show Off Your Brand’s Personality
Look, sterile and generic posts won’t get you anywhere when it comes to social media platforms. Here, personality tends to grab more attention. Be as funny as you want if that’s your brand’s persona—basically, the image you want to show people. The key here is to be consistent. If you’re constantly switching things up, this creates contradictions in people’s minds and may actually make them think that your brand is untrustworthy.
When posting content, whether it be a simple article or just a store update, always write in a voice that speaks to your clients directly. How you word your content depends upon the personality you’re trying to exude so always keep that in mind when you’re writing. Beginners might need a bit of time when it comes to developing this persona, but it’s always to have a fairly good idea of what you want before you even get started.
- Social Proof is Always a Plus
Keeping it humble is always a great tip, but don’t be afraid to share some of your business’ achievements. If you’ve been invited to popular events or have been featured in publications, post about it on your pages. Not only will this boost your brand’s trustworthiness, it will also show your audience that you value them enough to share even these special milestones for your business.
A well-rounded brand is more approachable and this is something you must also emphasize with your clients. That they can talk to you easily and that you’re not a faceless corporation that only cares about making money.
Don’t forget that you also need to collect reviews. Reviews are perfect trust and social proof boosters. You can collect reviews on Facebook pages, Google, also if your eCommerce business uses any of the eCommerce platforms (Shopify, Volusion, etc.) then there are review apps available that can be installed with a click of a button.
On platforms such as Facebook, remember that engaging with your audience is important to establishing your brand. Do your best to be prompt with messages and questions. If you receive a bad review for a product, don’t hide the person’s post about it. Instead, handle it with grace and offer them as much help as you can to change their experience into a more positive one.