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Easy Tips for Facebook eCommerce Marketing

Facebook might seem like such a saturated market for a new eCommerce business, but it does have many tools that would be useful for boosting your brand’s reach. In this article, we’ll go a bit more in depth—beyond the usual “post great images” or “always include call-to-action” techniques that everyone’s already done.

The goal is to stand out and with these, you should be able to effectively make a mark for your brand without needing to break the bank.

  1. Make Use of Videos

Leave the images for the likes of Instagram. On Facebook, people’s attention spans tend to be a bit shorter and they will scroll past anything that doesn’t grab them within the first second. For this, videos are more effective. They like to watch videos—to kill the time—before moving to the next one. So, what do you need to do?

Tip: If you want Facebook to prioritize your video and have it show up in the news feed, upload it to the platform directly instead of to other websites such as Youtube.

Make sure your thumbnails are eye-catching and gives the viewers an idea of what the video might be about.

  1. Always Share Any Store Offers and Promotions

A lot of eCommerce business owners tend to forget that in getting the word out about promotions, sharing posts can help boost its reach. Always make sure that you share any information about it, not just on Facebook but on other platforms that you’re on as well.

Remember that this is one of the reasons why people follow you on these platforms so make sure you give them the content that they want. Sharing posts is easy and will not cost you a single penny. The return? A single post can reach thousands of people and can be shared over, and over again, thus bringing in more potential sales.

  1. Research, Research, Research!

This means learning more about the way people interact with your posts and pages. Doing so would enable you to understand when and what to post. The more you know about your audience, the better you’ll be able to cater to them. In the same vein, you’ll be able to attract the right people too—basically, the ones who are truly interested in the content you’re posting and in the products you’re selling.

Facebook’s got a nifty tool that enables you to do this easily. Make a habit out of checking your Facebook insights for more information.

  1. Always Show Off Your Brand’s Personality

Look, sterile and generic posts won’t get you anywhere when it comes to social media platforms. Here, personality tends to grab more attention. Be as funny as you want if that’s your brand’s persona—basically, the image you want to show people. The key here is to be consistent. If you’re constantly switching things up, this creates contradictions in people’s minds and may actually make them think that your brand is untrustworthy.

When posting content, whether it be a simple article or just a store update, always write in a voice that speaks to your clients directly. How you word your content depends upon the personality you’re trying to exude so always keep that in mind when you’re writing. Beginners might need a bit of time when it comes to developing this persona, but it’s always to have a fairly good idea of what you want before you even get started.

  1. Social Proof is Always a Plus

Keeping it humble is always a great tip, but don’t be afraid to share some of your business’ achievements. If you’ve been invited to popular events or have been featured in publications, post about it on your pages. Not only will this boost your brand’s trustworthiness, it will also show your audience that you value them enough to share even these special milestones for your business.

A well-rounded brand is more approachable and this is something you must also emphasize with your clients. That they can talk to you easily and that you’re not a faceless corporation that only cares about making money.

Don’t forget that you also need to collect reviews. Reviews are perfect trust and social proof boosters. You can collect reviews on Facebook pages, Google, also if your eCommerce business uses any of the eCommerce platforms (Shopify, Volusion, etc.) then there are review apps available that can be installed with a click of a button.

In Closing:

On platforms such as Facebook, remember that engaging with your audience is important to establishing your brand. Do your best to be prompt with messages and questions. If you receive a bad review for a product, don’t hide the person’s post about it. Instead, handle it with grace and offer them as much help as you can to change their experience into a more positive one.

2 Comments

  • Josephine Bauer

    Got this mail and wonder if it is fake or not?

    Re: reward program covid 19 – Josephine Bauer
    21 april 2020 01:01 42 KB
    Från:
    Peter deng
    Till:
    josephine@bauer.nu
    Ladda externa bilder
    Hello Josephine Bauer,

    Thank you for your immediate response to the Facebook Rewards notification that was sent to you by email. We hereby want to reassure you that this is not a joke or a scam. We understand that so many people do not rely or believe in internet activities because of several scams on the internet.

    Nevertheless, we urge you to realize that the internet world is our new world. The Facebook CEO Mark Zuckerberg is proud to release a total sum of $20,000,000 (Twenty Million dollars) for charitable causes because of the covid 19 pandemic around the world, of which you are eligible to receive a total figure of $2,000,000 (Two Million dollars) We know that it seem unbelievable, but you have to accept the gift because it is legally for you. The Facebook rewards fund has been released by the Facebook CEO to support Education, Health and other charitable purposes around the globe.

    To read more about the total $20 Million donations from Facebook CEO, please click here>>

    We have received your personal details. We shall now begin the release process of your rewards funds of $2,000,000 USD (Two Million dollars). We believe that the Facebook rewards funds will help you build a better life and family (supporting Education, Health and Pension problems for a life time). This is one of the ways that Facebook can show it’s appreciation and gratitude for the internet usage of our products and services.

    You have to tell us how you wish to receive the rewards funds in your country, because we have seen that you are not in the United States where the rewards fund is being awarded.

    However, we can send your funds to you in your country without any delay, stress or obligation. We can issue a certified Facebook Check in your name and deliver it directly to your house. You can cash the check in any of your bank, so there is nothing for you to worry about. We can also transfer the rewards funds directly into your bank account, if that is most convenient for you.

    Please tell us the option that is most convenient for you to receive the rewards funds. Please, see the (2) possible options below:

    1. Bank Check.
    2. Bank Electronic Wire Transfer.

    In order to continue the release of the rewards funds to you, you are required to complete the below text form:

    Your Full Names: (As used on your passport, or other vital documentations)
    The Option you prefer to receive the prize: (Choose one from any of the (2) options presented above)
    House Address: (Where we can send your Facebook check to and or where we can send your winning certificates to. You must include city and zip code)
    Telephone number:
    Marital Status:
    Do you have children? ( If yes, specify how many)

    We need the above information to verify that you are who you say you are. Remember that falsification of information may disqualify you from receiving the rewards funds.

    We understand that you may feel uncomfortable providing personal information via email. Nevertheless, you have to understand that we need to gather as much information as possible, to ensure that we are dealing with you, in order to avoid impersonation at any time. You are also warned to maintain the confidentiality of this award.

    Do not disclose your winning details to anyone, to avoid impersonations and many other behaviors that maybe considered as abuse of the Facebook Rewards Program. We understand that a lot of people will not believe in this charitable behavior of Facebook, hence we strongly recommend that you do not share the rewards information with anyone, until you have received your gained funds, to avoid misinterpretation.

    We shall not tolerate any form of abuse or misuse of the Facebook Rewards Program. Hence, you have to maintain the privacy of the winning news until you have successfully received the rewards funds in your hands.

    It is imperative that you fill out the above text form to expedite the release of the rewards funds. You are hereby advised to send appropriate and accurate information to avert any possible delay. Falsification of your information may cause delay in the transfer process of the rewards funds. Therefore, you are advised to send correct details and information.

    Please respond as soon as possible, to expedite the release process of your cash prize.

    Yours Sincerely.

    Peter Deng,
    Director,
    Facebook Rewards Program,
    Activation Department.

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