Articles

Every day, we go through tons of different emotions, but the fact of the matter is that humans are only capable of feeling four basic four “basic” emotions, which are, afraid/surprised, happy, sad, and angry/disgusted. But from those four basic emotions, there is a whole spectrum of emotions that we can feel, similar to how there are only three basic colors, which in turn can be mixed to create secondary colors. While we like to believe we are rational creatures who make clever, logical, and well-thought decisions based on deep thought and consideration, but in reality, humans make emotional decisions. The neuroscientist Antonio Damasio made a study on individuals who had damaged the part of the brain where emotions are generated, and the findings were groundbreaking. The individuals...

Want to learn How to Optimize Your Content for Better Conversions? You’re always looking to increase your conversion rate as a brand. And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right? Content marketing has skyrocketed in popularity over the years, and we have Google Trends that prove it. But its increased popularity is not strange considering the immense results it is showing that it's able to generate. The market is changing, and you need to adapt your business to those changes. And in today's marketing landscape, content marketing is certainly part of that. People are tired of brands who are stealing their time with their boring advertisements,...

No-one is the other like, and everyone is unique, are things we hear and have been fed with since being children. But in marketing, those ideas often seem to have gone lost. Because most brands market to the large crowd, without thinking about the individuals in that crowd. But after all, it is to the individuals we sell, not to the large crowd, and marketers need to understand that. Luckily, a lot of them do, plus, you’re here, so that means you’re ready to take the next step. Every customer has different needs, different perspectives, and ideas. And the way you market to the individuals in a more personal and tailored manner is by leveraging segmentation in your marketing. In this article, we’re looking at how you can leverage segmentation in your marketing, so you can craft better ...