A Quick intro to Building a SaaS Marketing Strategy
SaaS platforms never achieve their peak performance when it comes to growth rate or customer churn. Compared to other types of companies, SaaS marketing requires a very different approach. To better align your B2B & SaaS marketing strategy for 2021, you'll have to step back and observe the effectiveness of your current SaaS marketing strategy. Today's saturated marketplace makes it difficult to market SaaS platforms as a standard B2B solution. Most SaaS platforms often depend on features and price to close sales instead of focusing on selling value and solutions due to their obsession with lead generation and top-line revenue growth. This involves refining your SaaS marketing tactics to reduce customer churn, optimize SaaS pricing and escalate the SaaS subscription busines...