Online Marketing

The mobile phone has been a revolutionary invention and has changed the way we live our lives. The world of mobile marketing is changing drastically. With the rise in smartphones, tablets, and other devices, it's becoming more important than ever to understand how these technologies are affecting our lives. According to Gravitee's live apps download counter TikTok, Facebook, Instagram, WhatsApp and Telegram top the list of the most downloaded apps in the US. These are social networking apps that are now often used for marketing purposes. With this in mind, marketers have been scrambling to find innovative ways of reaching their customers across all platforms because they know that advertising on mobile devices is going to be a necessity for any business looking to succeed in t...

A customer video testimonial is one of the most effective marketing strategies. You must show that you are not just a company but an entity with real people behind it who care about what they do and how they can help others. Let's explore some ways you can go about doing this successfully.   Be Clear About Your Objective   Before you shoot any video, you should determine your objective. Ask yourself: what am I trying to accomplish by having this person make a testimonial? Is it to create trust, promote a specific product or service, increase viewer engagement, and lead generation? Once you know why you're shooting the video, you can determine how you want to shoot it and, in turn, what type of testimonial you're likely to get.   Make sure y...

There was a time when the use of AI (Artificial Intelligence), VSEO (Voice Search Engine Optimization), and data-driven marketing appeared like fa-fetched concepts; however, today, these have become a vital part of innovative digital marketing strategies that are dominating SEO today. With consumer behavior changes, businesses can no longer rely on educated guesses, especially when they want to stand out in their niche and make it big in the competitive market. That said, if you want to reach the top of SERPs and survive in today’s changing online landscape, you can immensely benefit from the below-given list of innovative digital marketing trends. Read on to learn more! Green Marketing Also known as eco-marketing, green marketing is the integration of recycled products and mat...

It’s not a secret that performing live broadcasting can be unique, fun, and rewarding for growing and promoting your brand. Also, they can showcase their products easily by interacting with their audiences. With the significant return of investments, comes big responsibilities and challenges. In a live video, there are no pauses, edits, and do-overs. Multi-tasking and quick-thinking are a must because you’ll never know where your stream could take you.  However, according to experts, live streaming is significantly rising and showing no signs of stopping. People are continuously attracted to this unique platform. They’re able to see their influencers and they can talk to them in real-time. However, as the platform grows, so does the fierce competition among the streamers.  A l...

Transcription services are increasingly becoming essential in both corporate and social communication. They not only make the conversations clear but also make them accessible to people in other languages. Podcasts and videos are popular since these conversations are raw and informative. Transcription increases its worth and widens its reach to all media. Below are some reasons you should consider transcribing podcasts and videos. Optimize it for SEO Purposes The internet is an endless pool of data and information where you can find anything you want. However, indexing audio data is not easy since search engines are not optimized to capture audio for reference. This makes transcription an essential exercise as it indexes the content of the audio recordings for search engines. I...

There was a time when the use of AI (Artificial Intelligence), VSEO (Voice Search Engine Optimization), and data-driven marketing appeared like fa-fetched concepts; however, today, these have become a vital part of innovative digital marketing strategies that are dominating SEO today. With consumer behavior changes, businesses can no longer rely on educated guesses, especially when they want to stand out in their niche and make it big in the competitive market. That said, if you want to reach the top of SERPs and survive in today’s changing online landscape, you can immensely benefit from the below-given list of innovative digital marketing trends. Read on to learn more! Green Marketing Also known as eco-marketing, green marketing is the integration of recycled products and mat...

Today, businesses are dependent on digital marketing tools to reach their customers, clients and investors. You can't sustain yourself in the market if you don't know how to correctly use these tools to benefit your business. Today, even when social media platforms are so popular and almost everybody uses them to target audiences and reach brands, outreach email is still the most personalized tool to get you more links.  When you send emails to customers, clients and investors, you need to think like a true marketer. Would you like to receive an email that gives you a generic vibe instead of an email that pays attention to you as an individual? Many marketers fail to understand what actual email outreach is. And therefore, the results always suffer. Marketers need to understan...

Dealing with the marketing sector, you must have surely heard about content marketing. And you must be well versed about the things it can do for your business and against your business if not worked out properly.  Even Brisbane SEO specialists deal with such crucial aspects of marketing with utmost care and concentration. So to help you master the art of content marketing, we have jotted down some of the most valuable tips. Keep reading to know them.  Contour Your Strategy Contouring your content marketing strategy is an essential part of a robust content marketing campaign. Since there are ample steps involved, defining strategy before starting the work ensures more effective and successful results.  Specify Your UVP and Create Content Accordingly UVP stand...

Are you struggling to gain the online visibility you know you deserve? Is your lack of name recognition threatening your company’s growth plans? You don’t have to accept life as a second-tier digital presence. With a few modest tweaks to your digital strategy, you can push past the “just another face in the crowd” phase and create a highly visible, immediately memorable web presence that drives leads, conversions, and sales. A big early step in this process is placement on a diverse collection of high-authority websites or sites that tend to rank well in organic search. In fact, if you recognize some of the sites on this list, it’s because they excel at the organic search game. You might not recognize them all. But rest assured, they can all play a role in your efforts to impr...

If the last year and a bit have taught us anything when it comes to business, it’s how important a good digital presence is for a brand. If your business wasn’t online in 2020, you were at a strong disadvantage.  Brick-and-mortar businesses quickly realized that having a website and an online presence was the only way to keep their brand alive and kicking. It’s no surprise then that more businesses are deciding to invest in a digital marketing agency to stay ahead of the digital game.  Digital marketers have a full team of experts behind them as well as the resources to make a difference for your business.  From creating a marketing strategy to growing your brand online, here’s what a digital marketing agency can do for you. Expert knowledge and advice Digital marketer...

Are you looking for ways to promote your pressure washing business and reach more potential customers? Google Maps, also known as Google my business is something you should definitely not neglect. Google my business is a free and effective marketing method that also helps your organic ranking on Google. In this article, we take a look at how Google Maps ranking can help your business. What is Google My Business? Google My Business is a tool from Google where companies can list their companies on the web and their physical location. What makes this feature so special is that it is all about local businesses and allowing people to find the type of businesses they are looking for near them. With that said, as a pressure washing company, you of course want to be found when people i...

Starting up a new business is an enormous challenge and a brave thing to do. So, if you've made it this far then congratulations! The next step can also feel daunting, but compared to the first one it's a breeze. Generally speaking, the first bits of marketing that you're going to do for your new business will need to be seriously budget-friendly, or ideally free. As well as that, you'll need to be reaching totally new customers, so they've got to be effective and properly targeted as well. We've put together some ideas that fit all of these criteria so that you can gain a loyal customer base as quickly as possible. Whether you're an SEO wizard who's marketed a thousand brands before or a total novice who doesn't even know what SEO means, we've got some advice that could help you. ...

The main goal most business owners have is to reach a larger audience to generate more sales. The more people you can inform about your company’s products and services, the easier it will be to grow your customer base. One of the most effective ways to connect with potential customers is with email marketing. Whether you are trying to have success with email marketing for manufacturers, retail establishments or a service-based business, using proven methods of engaging with consumers is crucial. In fact, using outdated or ineffective strategies with your email marketing message can actually alienate potential customers. Are you trying to have success with email marketing? If so, check out the helpful tips below. Collect Email Addresses From Interested Consumers Before you can s...

In the domain of online marketing, email has become a vital cog in the wheel. It is used by an e-commerce business or SaaS for generating new customers for the business. The list of email subscribers would increase organic traffic to the website. It is going to provide easy analytics when it comes to customer engagement. We are about to enter 2022 in the next few months, and email marketing will become a major marketing trend. You have to be on top of the game when you are in Flowstate and have a strategy in place. Let us explore some of the popular email trends in the present year.  Email marketing personalization A customer feels the companies should value their investment. The problem with email marketing is personalization due to a lack of automation. It would mean AT or autom...

There is a lot happening today in the content marketing world, including blogging and site optimisation. A question that still leaves business owners perplexed is - should I spend my resources on building SEO or targeted pay-per-click (PPC) ads? Which of these garners higher traffic and conversions, both shortly and years to come?  The answer to this is - it depends. Nonetheless, you need not fret as a PPC agency London or elsewhere will weigh your situation and guide you through it.  Introducing SEO and PPC SEO (Search Engine Optimisation) is the practice for increasing your visibility by featuring through organic listings for search queries and results. SEO is an unpaid strategy and involves groundwork such as content creation and making a backlinking profile, thereby optimising...

Media buying is not an easy task. According to the data released by the World Association of Newspapers based in Paris, there are more than 18,000 newspapers worldwide. Not to forget, scores of news channels and radio stations. With so many options available at your disposal, media buying is a complicated process for startups and small businesses simply because it is tough to determine where to put your limited money. In this article, we will focus on low-cost media buying strategies that can help you achieve the required outcome at reduced costs. But before we do that, let’s understand what media buying is. What is Media Buying? Media buying is a secondary process by which an agency or individual builds upon the insights delivered by the media planner and works on them to frame a...

SaaS platforms never achieve their peak performance when it comes to growth rate or customer churn. Compared to other types of companies, SaaS marketing requires a very different approach. To better align your B2B & SaaS marketing strategy for 2021, you'll have to step back and observe the effectiveness of your current SaaS marketing strategy. Today's saturated marketplace makes it difficult to market SaaS platforms as a standard B2B solution. Most SaaS platforms often depend on features and price to close sales instead of focusing on selling value and solutions due to their obsession with lead generation and top-line revenue growth. This involves refining your SaaS marketing tactics to reduce customer churn, optimize SaaS pricing and escalate the SaaS subscription busines...