Wednesday, August 10

Mobile Marketing in 2022 and Beyond: Analysing the State of Mobile Advertising

The mobile phone has been a revolutionary invention and has changed the way we live our lives.

The world of mobile marketing is changing drastically. With the rise in smartphones, tablets, and other devices, it’s becoming more important than ever to understand how these technologies are affecting our lives.

According to Gravitee’s live apps download counter TikTok, Facebook, Instagram, WhatsApp and Telegram top the list of the most downloaded apps in the US. These are social networking apps that are now often used for marketing purposes.

With this in mind, marketers have been scrambling to find innovative ways of reaching their customers across all platforms because they know that advertising on mobile devices is going to be a necessity for any business looking to succeed in the future.

Let’s explore the state of mobile advertising now, as well as what it might look like in 2022 and beyond as the number of smartphone users skyrockets into the future.

What is mobile marketing and how does it work?

Mobile marketing refers to any form of advertising that promotes items and services with mobile devices, such as tablets and smartphones through websites, E-mail, SMS and MMS, social media, or mobile applications.

Developing a mobile marketing strategy is essential to the success of any business. Mobile marketing is poised to take on an even more important role in advertising.

With modern technology allowing for location-based marketing campaigns, businesses can tailor their ads to specific individuals to increase the chances of conversion.

Additionally, mobile devices provide a constant connection to the internet and offer users a more personal experience than traditional advertising mediums. As such, it is predicted that mobile marketing will continue to grow in popularity in the coming years.

The advertiser may choose to promote an app, a physical good, or a service by bringing it right into the user’s view – addressing them personally with the appropriate offer at the moment they are interested.

This personalization is one of the key advantages mobile marketing has over traditional advertising mediums, like TV commercials or print ads.

Additionally, mobile devices provide a constant connection to the internet and offer users a more intimate experience than traditional formats. For these reasons, it is predicted that mobile marketing will continue to grow in popularity in the coming years.

The state of the industry today

Mobile marketing is evolving every day as technology changes. With the increase of smartphone users, it’s evident that mobile marketing will become more important in the next few years.

Advertisers have already seen the power of this medium and the new possibilities it offers, so they are beginning to invest more in mobile advertising.

The global mobile marketing market is growing as a result of the rise in reputation of the on-demand business model, an increase in acceptance of omnichannel commerce experiences, and a need for customisation.

In 2020, the platform sector dominated the global mobile marketing market, and it will keep doing so throughout the forecast period, owing to an increase in demand for product portfolio analysis to develop a successful product portfolio.

Some of the most prevalent instances of this business model are online food delivery, transportation, and a variety of other services, where technology integration plays an important part.

With this model gaining popularity, the integration tool for the all-in-one platform is expected to boost market growth over the next several years.

However, the service-based sector is poised to have a strong expansion, fueled by the growing popularity of multi-channel platforms with mobile platforms providing a solid foundation for overall market development.

By 2022, there will be more people with a mobile device than those without one- so businesses must begin preparing for this shift now.

What to expect from mobile advertising in 2022 and beyond

In 2022 and beyond, mobile marketing will be more sophisticated and targeted. Advertisers will be able to better target their ads to specific users based on their interests and behaviour.

As technology advances, there will be even more opportunities for advertisers to use innovative methods such as augmented reality and virtual reality to engage with consumers.

With the increase in competition and adoption of mobile marketing, there will be a need for more accurate tracking capabilities that can measure conversions from different channels.

In 2022 and beyond, companies that provide software to help advertisers better track their ads will have an opportunity to capture significant market share from competitors such as Facebook Audience Network and Google AdWords.

The Future of Mobile Marketing

The future of mobile advertising is bright. With the increase in competition, there will be a greater need for sophisticated techniques to track ad performance and measure conversions between channels.

In 2020, the size of the global mobile marketing market was estimated at 11 billion U.S. dollars, and the source projected that it would reach 57.85 billion dollars by 2030. This would signify a compound annual growth rate (CAGR) of over 18 %.

This growth is being propelled by several factors such as the increase in smartphone users, rise in demand for on-demand services, and the prevalence of multi-channel platforms.

Augmented reality (AR) and virtual reality (VR) will also gain traction, providing new opportunities for advertisers to engage with consumers.

Businesses that provide software for ad tracking and measuring conversions will be in a great position to capture significant market share.


Gravitee’s API Management tool is the flexible, lightweight, and fast Open Source solution that helps control who, when and how users access your organisation’s APIs.

As mentioned on their interactive app downloads web page, some of the most popular downloaded apps are social media apps such as TikTok, Facebook and Instagram. With the popularity of these apps, businesses can capitalise on this and reach a whole audience of smartphone users.

Mobile marketing is the way to go in 2022 and the possibilities and opportunities for businesses to reap the benefits from mobile marketing are endless. With the increasing popularity of multi-channel platforms, more sophisticated ad tracking software will be needed to help advertisers measure their performance and conversions between channels.

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