Business

How to leverage text to speech technologies in Business Text to speech or Text to voice has become more and more popular in recent years. This goes for all industries - both private and professional. Ever since the internet came around and the digital landscape was established, marketers and businesses have realized the importance of being seen and heard where the customer spends a lot of this time. In this day and age, that place is online. The most foundational part of reaching customers online is content. It is through content that you communicate with and captivate your audience. There are many ways to go about making content as a business, but there are three types of content you can make: text-based, video-based, and audio-based content. Text to speech is a form of audio...

Open Source VOIP applications, both clients and servers VoIP is not just one protocol, but a protocol system designed for audio-visual communication over IP networks. This article will be a brief note on the most popular open source VOIP applications, both clients and servers. Today's selection includes: SIP Proxies SIP Clients (UA’s) PBX platforms IVR platforms SIP Proxies Kamailio SIP proxy Kamailio, formerly OpenSER (and sharing some common history with SIP Express Router (SER)), is a SIP server licensed under the GNU General Public License. It can be configured to act as a SIP registrar, proxy or redirect server, and features presence support, RADIUS / syslog accounting and authorization, XML-RPC and JSON-RPC-based remote control, SQL and NoSQL backends, IM...

We often hear how difficult it is to start a business from scratch. Well, it depends on what is a starting point for you. Surprisingly, there is no need to hire a huge team of designers, developers, and marketing specialists when you want to establish a digital agency. You can just rent proper tools – discover the opportunities of white label software, to be precise. The Definition of White Label Software White label software (WLS) includes websites, programs, online platforms, and other IT solutions created by one company and sold by another one under its brand. The process looks like this: Company A creates a good non-branded product;  Company B buys this product, in most cases a monthly or yearly subscription; Company B puts its label and starts selling services to customer...

Many companies start off with a small setup and fail to grow due to a competitive business environment. Considering the growth patterns of the majority of successful businesses today, we understand that if a business can obtain growth during a tough economic period, it steps up on the ladder of successful businesses faster. Remember, how your company survives during challenging times and emerges as a successful business depends solely on your industry-specific strategies.  In today’s topic, we’re going to discuss eight essentials for business growth that every startup should consider. #1. Thorough Analysis As businesses grow, capturing and analyzing data becomes crucial for crafting a growth map.  Evaluate who your best clients are, where your profit centers are, and who con...

10 Ways to Market Your Small Business on a Shoestring Budget When it comes to marketing, the budget can expand from hundreds to billions. Mostly, this amount varied according to the type of business and its expansion around the world. For small businesses, the budget is usually very less. This is because mostly these have just started, and marketing might be the first expense they are planning to spend on.  Traditional advertising is very costly, they cost too much. But with online marketing, the job has become a lot easier. A few decades back, only the biggest companies could advertise because of the traditional methods. But thanks to online platforms, small businesses can market their products and help you advertise and expand your business easily. 1. Develop a Good Elevator Pitch...

Before we are going to "What to choose?" first, let us know what is "Cloud Computing" and "How it is useful?." Cloud Computing: Cloud computing is the term referred to anything that involves host services delivered over the internet. Those services include storage, networking, analytics, servers, databases, etc., Cloud computing can also be defined as providing computing power (Network Speeds, CPU, Storage OS) over a network.  Example: Azure, AWS, Google Cloud Nowadays, with an increase in mobile and computer users, data storage has become a significant factor in all the fields. Both small and large scale industries are spending huge money on maintaining the data, which leads to having a storage hub. All the business industries can't invest huge money in back up support services. S...

You probably know people in your life that are loyal brand followers. Some people are Nike fans, others are Adidas fans. People like choosing what’s familiar and what they trust. If you’re a small business owner trying to establish and grow your brand loyalty among your clients, there are a few tips and tricks of the trade you should know. Below, we’ve written a guide to brand loyalty and how to build it so you can create a strong and happy customer base that comes back time and time again.  Why should I care about brand loyalty? Let’s start with some statistics to show you the true value of customer loyalty. To start, it costs 5-10 times more to gain a new customer than it does to retain an old one. Plus, your existing customer base tends to spend 67% more than a new customer who is unf...

With Central Government’s push for digital transactions and cashless economy, Credit Cards have fast become one of the most sought after financial products in the past few years. The various benefits and advantages that Credit Cards bestow upon the holder make them highly desirable. Some of the major benefits that credit cardholders enjoy are: The convenience of digital & cashless transactions. Special discounts and reward points with spends.  Can buy now & pay later: can complete transactions even with inadequate money in the bank account. Interest-free period of up to 50 days.  Facility for pre-approved loan/ credit limit. Facilities to withdraw cash instantly during an emergency. Option to convert card dues & purchases online as well as offline par...

The volume of the advertising market in our country exceeds $ 4 billion, and cash flows directed to this segment during the year increased by more than 60%. Particular attention should be paid to this fact: the opening of an advertising agency promises great prospects. There are many who wish to make money on advertising today. This business offers many formats requiring a different amount of investment and effort, which pays off at different times. In the capital alone, the advertising segment is represented by more than 250 players. “The advertising market is crowded today,” said Nadezhda Nevmerzhitskaya, director of the Proventis advertising agency. - It has a large number of agencies. They hardly differ from each other, so it’s quite difficult for the client to choose whi...

Every company, whether small or big, has a culture that is defined by certain values and practices shared and agreed by all the members of the company. Culture has a significant impact on a business’s reputation and its ability to generate a return on investment. Therefore, it should be prioritized and measured just like other business objectives such as financial growth, product development, sales, marketing, etc. Culture reflects the identity and personality of an organization, which is dynamic and evolving with changing times and new experiences. The factors that shape a corporate culture include leadership styles, policies, processes, titles, hierarchy, and workplace environment among others. However, not every company is equipped enough to create a culture that can attract best ...

Original Coca Cola font, classic Nokia ringtone or crocodile image of Lacoste - we recognize famous brands by elements of corporate identity. They work for recognition, customer attraction, and sales. What is included in the corporate identity of the company, how to create it and what examples inspire? We have answers in the article. What is Corporate Style and why is It Needed? Corporate style or identity is an image that a company creates in the eyes of consumers through words, images, sounds, smells or packaging. All components should fit the same concept, be well remembered and evoke positive emotions. You should not pursue trends if they do not reflect the essence of the business. Qualitative identity is like a Swiss watch: it will remain relevant for many years. Its main goals a...