How to leverage text to speech technologies in Business
Text to speech or Text to voice has become more and more popular in recent years. This goes for all industries – both private and professional.
Ever since the internet came around and the digital landscape was established, marketers and businesses have realized the importance of being seen and heard where the customer spends a lot of this time. In this day and age, that place is online.
The most foundational part of reaching customers online is content. It is through content that you communicate with and captivate your audience. There are many ways to go about making content as a business, but there are three types of content you can make: text-based, video-based, and audio-based content.
Text to speech is a form of audio content that can have great marketing benefits if you learn how to execute it properly. Let’s learn how.
How to use text to speech in business
Let’s start with the basics. What is text to speech?
Text to speech is an assistive technology that provides another way to consume the content a business publishes online. In short, text-to Speech is a software that takes written text and converts it to speech format. By giving your content different shapes and forms, you can adapt it to your audience, and thus allow more people to access and consume it.
Let’s look at some benefits and ways on how you can leverage text to speech for your business:
Appeal to a larger audience
The single greatest benefit of incorporating TTS in your business strategy is the fact that you can appeal to many more potential customs. In fact, websites with TTS technology attract some of the 774 million people worldwide with literacy issues and the 285 million people with visual impairments. If you think of these as potential customers, that’s a lot of potential sales that you would otherwise be leaving on the table. In marketing, It is crucial to identify how you can appeal to and attract a larger audience. And the foundation for this is understanding that different customers have different wants and needs.
The areas in which text to speech can be used are huge.
One of those areas is calling customers. With text to speech, you can arrange outbound calls to customers and automate the whole process. Doing this is extremely cost-effective. Whereas prior your employees have to call or receive countless and countless of calls per day manually, text to speech can streamline the whole process and make calling significantly cheaper and effective.
There are tons of opportunities and ways you can use text to speech in calling, but the most common way it is used is automating redundant processes that actually don’t need a human to answer. This includes basic things like checking account balance, etc.
Tailor for your customers
Text to voice allows you to better tailor your content and communication to your customers, which ultimately will allow you to relate to them better. And them to you. Through customized text according to your requirements which are either dynamic/static, you can tailor your content and communication to your audience.
Remove language barriers
Language barriers are always a great challenge for customers who have customers who are speaking different languages.
To relate to your customers better, the best is always to communicate in their own language. Of course, this is not always possible due to a number of reasons. However, by using Text to Speech, it’s easier to reach customers in multiple languages spread across different countries. This helps businesses to reach out to customers on a more personalized level. This helps you take your personalization to a new level.