All businesses aspiring to boost their online presence must conduct a website audit. A professional website audit is effective in identifying issues with website architecture. As such, sites are able to understand clearly where to make the necessary changes to enhance technical site performance. In this context, you must know that the website auditing process […]
There are lots of things you should consider before you invest in a rental property. Real estate is a much more expensive investment than other kinds of purchases, but that’s why it can offer the most financially lucrative rewards. Still, you shouldn’t get an investment property until you’ve thoroughly weighed the pros and cons, lest […]
In this online era, social media has become a prime mode of communication, so much so that many social media marketers have quit their day job to start their own social media agency. With everyone trying to jump on the social media bandwagon, it has become a fiercely competitive space. If you are not proactive […]
Google Search Console is a free service that Google offers to help you control and maintain your site’s presence in Google’s search results. You do not need to sign up for the Search Console to include your site in Google search results. However, by registering, you will better understand how your site appears on Google […]
Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people […]
Local listings, also known as local citations, are essential for your business. Not only does your name in various business directories show you off as an authentic person to work with, but it also improves your local SEO. A study concluded that 78% of all the local searches on mobile and 61% of those conducted […]
If you’re starting an e-commerce business, you’re probably at least considering Shopify, the most powerful and popular e-commerce platform available today. If you’re already on Shopify, you know how easy it is to get going on this platform. What you may not realize is that many other partners provide numerous tools that can integrate and […]
Running a business can be one of the most rewarding experiences an ambitious entrepreneur can get him or herself into. Turning a genius idea into a lucrative career path takes a leap of faith and plenty of help. Though it’s true that there is no easy or direct pathway to success, there are a number […]
SEO is one of the most cost-effective marketing strategies you can use as a business. Every day, we perform tens, if not hundreds of searches on search engines for various reasons. Customers are actively looking for and comparing products, and for many, it is the main way they come in contact with a product and […]
Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Los Angeles is known for many things, and online marketing has quickly become the newest feather in the diverse city’s cap. Not only is Los Angeles the second most populated city in the US, […]
In this millennia, an estimated 51% of people have access or at least have used the internet. While roughly 61% of humans globally own or use mobile phones. Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased. During the 90’s […]
Let’s face it. A great deal of content published on the web remains without attention when it comes to comments, likes, links, and especially shares. Why is it so? Statistics show that the average person is exposed to around 5,000 ads and brands daily. As a result, getting someone to notice and share your post […]
Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn’t even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular […]
Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or […]
There is more to writing a blog than populating a screen with words. If you have been writing content and publishing it, but you are not noticing any improvements in terms of brand awareness or leads to your website, then it is time to pause and reflect on what you are missing. The value of […]
The growth of Influencer Marketing in recent times has been tremendous. It is an excellent marketing strategy that helps drive more referral traffic and sales. It helps increase brand awareness and helps you reach a wider audience. More importantly, it is a cost-effective marketing strategy that helps boost SEO, while providing greater value to your […]
How to improve your content with CopyWritely Content Optimisation Software As a digital marketer, content is everything. Marketing hacks and tricks are great for boosting the results of an existing campaign, but what lays the foundation for all successful marketing campaigns is the content. Content lays the foundation for a successful marketing campaign. In fact, […]
Facebook app quizzes have become one of the most popular pastime activities on the internet. According to outgrow.co, the story that got the most attention on the New York Times website back in 2013 was a quiz. This goes to show that people are interested in interactive content, regardless of what the quizzes are about. […]
As of 2018, there are about 3.3 billion social media users all over the world, making it the new marketing frontier. For young college graduates, this field presents unparalleled opportunity for growth, and may be one of the only industries that young people can completely control right at the start of their career. Since the internet and […]
Great marketing is the result of tested strategies, failures, optimizations, and consistency. Every contemporary business is now promoting its offers through content. The content’s form varies – videos, online blogs, newspaper ads, TV ads, huge street billboards, and so on. On average, about 60% of marketers create one or more pieces of content each day. […]
