Having a website is the best way to advertise, get the attention of potential customers, and be available 24 hours a day. The average person goes online to check their social media and look for products, services, and information over 20 times a day. That is a higher average than any other entertainment medium, or advertisement service can offer your business.
With over 1.5 billion websites out there on the internet, it is more important than ever before to have one that grabs the viewer’s attention and holds it long enough to get your message across. Here are the ways that you can ensure your website has the best chance of being seen by the biggest percentage of internet users.
Concentrate On Search Engine Optimisation
What is the point of having a website if it isn’t in the top three search engine results? Statistics show that in 97 percent of the cases that were studied, users never went beyond the first page of any search. This is a crucial fact to consider when you are looking to expand the organic search results for your site.
The easiest way to reach to top three is to optimise your website. This is most easily done by hiring the services of a reputable SEO development company. It should take about 6 to 12 months for your site to reach one of the top three positions on the search engines. It is achieved by rewording the content on your website for keywords, tweaking the layout for ease of use and flow, and maybe even adding a blog for extra links to other sites and product news.
While we are on the subject of SEO, it brings us neatly around to the second most important thing to consider when getting a top website:
Part of a website’s design is its functionality. Research has shown that if a website does not load quickly enough, users will click off and go in search of another site. The time it takes for the user to click on a site, become frustrated with the loading time and click off is one and a half seconds. It is predicted that in the next few years, this intolerance will shorten to being closer to one second. The user never blames slow Wi-fi; they always blame the website.
This makes faster loading time one of the top priorities for any business. If you have any concerns over how long it is taking for your site to load, you should visit a website developer to discuss how it can be improved. They will probably recommend changing your website structure over to WordPress web design.
WordPress hosts the largest number of websites in the world. WordPress runs nearly 40 percent of the 1.5 billion websites we mentioned earlier. It has been described as the website designer’s website provider. Many massive institutions and online shopping consortiums use it.
These are the best ways to create a website that grabs the user’s attention. Make 2019 the year your business does too.