In this millennia, an estimated 51% of people have access or at least have used the internet.
While roughly 61% of humans globally own or use mobile phones.
Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased.
During the 90’s and early 2000s, various digital mediums were best put to use by the application of different advertisements and marketing.
However, these days, digital marketing strategies are needed by those who are using the internet in promoting what they do and have on the web.
The use of digital marketing is at its all-time high due to the constant use of social media and other internet outlets.
Not incorporating this very proficient style of marketing could lead you to miss out on a large scale of consumers and clients.
Even if this kind of marketing is said to be the best thing to use in today’s industry, it won’t be effective unless provided with proper execution and strategy.
Listed below are a few digital marketing strategies that are still being ignored and are not utilized by experts:
1. Influencer Marketing
Influencer marketing has been around for many years now. Despite its value when it comes to marketing, it is still overlooked by some experts. What is influencer marketing anyway?
Influencer marketing is a type of marketing that incorporates vital leaders or influencers to direct your brand to a higher and broader market.
Influencers often get mistaken as people with a high social media following, but no, these key leaders or influencers are experts who convince consumers about considering the brand or products that they are promoting.
These influencers should have the following aspects of utilizing the use of digital marketing:
- Reach – the ability of the influencers to spread and deliver a message to a significant amount of consumers.
- Salesmanship – the ability to persuade consumers through various communication and marketing techniques.
- Contextual credibility – the credibility of the influencer is the most critical aspect they should have. The influencer should be able to provide expertise and knowledge about what they are trying to market.
With websites like YouTube and Vimeo having easy access to most people, video-related content is continuously viewed and are at the height of its popularity.
Experts should be aware that using a promotional type of video is a very engaging format when it comes to marketing.
Consumers gravitate towards this kind of digital strategy because of both the entertainment and information that videos can provide.
The use of videos, however, is widespread these days.
So before engaging and investing in this type of strategy, always make sure that the videos you will be providing will stand out and be unique, so your competition won’t overshadow its appeal.
One strategy to improve your digital marketing is by using an approach called infographics.
An infographic is a visual image usually represented as a chart or a diagram that is used to show various data and information.
Although the text-based content is still essential, the use of infographics usually makes it easier to catch the attention of your target consumers and audience because of its visual aspects.
Humans are generally visual beings, the sight of colorful and interesting images can easily catch our attention.
By using the said strategy, you are giving them a higher chance of noticing and paying attention to what you are advertising due to infographics that relies heavily on the visual side of marketing.
Along with its eye-catching qualities, info-graphics are also known for providing relevant information to your target consumers.
This relevant information is easily illustrated through infographics even without too much text.
The information that is given by info-graphics is constructed to be relevant and straightforward for an average consumer, which makes the content given become readily understandable.
Using a well-designed infographic for your digital marketing will surely help you stand out.
4. Artificial Intelligence
AI has been mostly present only on sci-fi films, or so we know. Artificial intelligence has been around since basic technology has begun. Now, it has made its way to popularity and paved its way into the real world and everyday living.
These days, AI in fact powers most top search engines on the internet, Google being a primary example.
The presence of AI has been felt during the past year due to things such as the Internet of Things and Machine Learning.
However, in the coming years, search engines are aiming to incorporate a highly intelligent AI technology to improve the way of browsing and search.
Artificial intelligence’s role in digital marketing is to analyze your consumers’ patterns and behaviors through different platforms.
Collecting data through AI is very efficient since AI can also distribute your business to the same audience that you are looking for to market. This will all be made easy in the years to come.
What we are looking at is a more intelligent Siri, Alexa and Google home which are all AI-based. Search engines will incorporate voice search more effectively in the near future.
Websites should be encouraged to apply this technology to meet up with competitors who are already using this for their online business.
5. Social Media
For almost a decade now, social media has been a big part of an individual’s life due to the higher rates of internet use. Most people don’t even let a day pass without using social media.
With that being said, incorporating social media into your digital marketing strategy a must.
People are more into specialized social media platforms such as Pinterest, Instagram, Google +, and of course, the most essential of them all, Facebook!
How effective is this, you may ask? For Facebooking to be coined into our language means it surely works.
Exposing your business into platforms that serves as a free advertising tool will surely provide your presence on the internet a real boost.
Having a marketing strategy concerning social media gives you lots of opportunities to connect with your audience at a more personal level due to the amount of communication you can have just by simple clicks and taps.
A combination of AI and social media, chatbots became a hit when it comes to digital marketing in the past two years. Chatbots use a process called “deep learning.”
Deep learning allows a network to perceive data and specific speech patterns.
The gathered data is then transmitted through various layers of the system that lead to the provision of accurate results and answers from phrases and sentences said by the users.
The use of chatbots offers more significant opportunities for consumers to communicate with brands at a very personal level. This kind of digital marketing strategy could be the one to help your marketing the most.
Taking advantage of these digital marketing arms will surely help your business thrive in the World Wide Web. Apparently, these strategies are often overlooked by many businesses.
The key to effective marketing is proper communication between your target audience and your presence as a brand. Using these said strategies will surely help and satisfy your digital marketing needs.
Article written by Usman Raza.